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July 27, 2011
Buyer's Guide: 2008 Digital Cameras

Today's digital options can take you to the next level of marketing your listings and can help you rise above your competitors. Check out this guide for the shopping tips you'll need to choose the correct tool for your business.

In this Guide:

Real estate professionals are early adopters of digital cameras, and they now scrutinize this tool with a pro-shooter’s eye.

May 25, 2011
Buyer's Guide: Point, Shoot, & Sell With Digital Cameras

The latest round of digital cameras boasts the optics, picture quality, ease of use, and versatility that make digital imaging a practical replacement for traditional photography.

Still using a film camera?

Well, you can confidently put it away now. The latest round of digital cameras boasts the optics, picture quality, ease of use, and versatility that make digital imaging a practical replacement for traditional photography. In fact, you’ll get more for your money, as digital cameras make it easy to capture and upload images to the Internet for use on your Web site.

May 25, 2011
Buyer's Guide: The Big Picture on Digital Cameras

It’s time to take a look at the new crop of digital cameras. Prices have fallen and features have improved, giving buyers bragging rights on their investment—no matter the model.

Still using film? Or did you convert to digital a few years ago? Either way, it’s time to take a look at the new crop of digital cameras. Prices have fallen and features have improved, giving buyers bragging rights on their investment—no matter the model.

A digital camera is one of the few purchases that literally pays for itself over time: No more film to buy, no more processing, and, with a good color printer, you can make prints yourself.

May 23, 2011
Buyer's Guide: Camera Phones

Should your next cell phone be a camera phone?

Should your next cell phone be a camera phone? If endorsements from peers carry weight with you, the decision is a snap. Early adopters have found camera phones to be practical tools to create visual records of listings and to convey homes’ appeal to interested but absent buyers when immediacy, rather than image quality, is what matters.

May 19, 2011
Buyer's Guide: Digital Cameras Are Moving on Up

Whatever your priority—price, optics, ergonomics—you’ll find what you need in today’s digital cameras. After all, some of us want a model that slips into a pocket; others want something that feels like a conventional camera and has an LCD screen that won’t make us squint.

Whatever your priority—price, optics, ergonomics—you’ll find what you need in today’s digital cameras. Besides more choices in wide-angle lenses, design has become an important selling point among vendors. After all, some of us want a model that slips into a pocket; others want something that feels like a conventional camera and has an LCD screen that won’t make us squint.

May 19, 2011
Buyer's Guide: Picture Perfect

At every price point, today’s digital cameras make it easy to get good results. With quality a given, your choice should be dictated by your intended use of the images, the features you’ll use, and your skills and interest in photography.

The latest round of digital cameras removes most of the challenge, delivering the quality you need, with very little training or effort.

Of course, there’s the financial benefit: Digital cameras eliminate, once and for all, the expense and waste of film. And, since the images are ready as soon as you click the shutter, you regain the time once lost taking film in for processing and waiting to see the results.

May 19, 2011
Buyer's Guide: Video

If a picture is worth a thousand words, just think of the sheer effectiveness of a movie in selling your listings. Recent upgrades in video technology have made videos easy to edit, upload to a computer, and distribute online.

If a picture is worth a thousand words, just think of the sheer effectiveness of a movie in selling your listings. Recent upgrades in video technology have made videos easy to edit, upload to a computer, and distribute online. And unlike traditional virtual tours, which present a series of still photos, video tours deliver a self-contained commercial or mini movie, complete with soundtrack or narration.

May 18, 2011
Buyer's Guide: Digital Imaging, in Focus

2004 could be called the Year of the Digital Camera. Prices are as attractive as the selection of features, provided you don’t want them all in one package: higher-resolution image sensors for better prints, longer battery life, simplified settings, and direct printing from the camera. There are also more models with wide-angle lenses or adapters for showcasing a whole house or room.

2004 could be called the Year of the Digital Camera. Prices are as attractive as the selection of features, provided you don’t want them all in one package: higher-resolution image sensors for better prints, longer battery life, simplified settings, and direct printing from the camera. There are also more models with wide-angle lenses or adapters for showcasing a whole house or room.

May 17, 2011
Buyer's Guide: Year 1999 Digital Cameras

You have a computer, right? It’s only a matter of time before you add a digital camera to your tech arsenal--if you haven’t already.

You have a computer, right? It’s only a matter of time before you add a digital camera to your tech arsenal--if you haven’t already.

The latest round of digital cameras offers electronic imaging that rivals photographic quality. What’s more, a digital camera pays for itself over time. Once you purchase the camera, there’s no need for film or processing.

May 17, 2011
Buyer's Guide: Year 2000 Digital Cameras

Since our last buyer’s guide on digital cameras, image capture quality has vastly improved and prices have fallen to almost within range of film cameras. Today’s digital cameras offer versatile tools that can pay for themselves in savings on film and processing.

Kevin Nash’s enthusiasm for digital photography is contagious.

“We’re changing the way real estate is being presented to buyers,” says Nash, an owner of Coldwell Banker Paramount Homes, Menomonee Falls, Wis.

“There are so many advantages of working with a digital camera,” agrees Rose Marie Caple, with Realty One, Shaker Heights, Ohio. “It’s easy, fast, and high quality, and you save on the cost of film.”

May 17, 2011
Digital Cameras Edging Traditional Photography Out of the Picture

Focusing too much time and expense on photographic chores to convey the look and appeal of every property you handle? Investigate your digital camera options.

Focusing too much time and expense on photographic chores to convey the look and appeal of every property you handle? Investigate your digital camera options.

These filmless cameras do everything 35mm cameras do, and much more. As their name implies, these models are based on digital imaging technology. With a simple connection, the images they capture are immediately available for printing or use on your computer.

April 13, 2011
Point, Shoot, Digitize

The latest generation of digital cameras gives real estate practitioners three reasons to smile: lower prices, higher image quality, and easier-to-use technology. Plus, they can save you time and money over traditional film photography.

The latest generation of digital cameras gives real estate practitioners three reasons to smile: lower prices, higher image quality, and easier-to-use technology.

Plus, they can save you time and money over traditional film photography.

“Success in real estate is all about using your time efficiently,” points out Max Ryujin, principal broker with MKR Lakewood Properties, Ogden, Utah. “A digital camera has saved me as much as one or two hours each day.”