October 9, 2015

The Multicultural Client Tool Kit

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The Multicultural Client Tool Kit

Your customer base is changing. Are you ready to face the challenges of working in an increasingly multicultural marketplace?

This tool kit provides the data and skills necessary, along with the legal and programmatic resources you'll need, to serve the global market in a more efficient, helpful way.

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The Changing Face of Homeownership
Multicultural Homebuyers
Where Immigrants Are From
Where Immigrants Live


Fair Housing Act Issues

The Legislation
Fair Housing Don'ts
Fair Advertising


Education & Initiatives

Diversity Terms
Generalizations, Stereotypes, and Biases

Sales & Marketing

Buying and Selling Attitudes
Etiquette & Gift-Giving
Behaviors to Avoid



Association Outreach
Code of Ethics
Certifications & Training

Reach the Immigrant Market

Foreign Buyers
Your International Practice
Unique Needs

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