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May 23, 2013
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Technology: Mr. Internet Articles

  • Automate Showing Feedback
    Wed, 03/01/2006

    Find out about a far better way to get valuable comments from showing agents without wasting time on the phone or cranking out reports.

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  • Branding Your E-mails
    Wed, 02/01/2006

    E-mails that are designed in HTML format — with color, graphics, and text — look much more professional and polished than plain-text e-mails. By using e-mail stationery that’s centered on your brand, you reinforce your professional image with every e-mail message that you send.

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  • Google Earth: View From Above
    Sun, 01/01/2006

    If you’re not yet familiar with Google Earth, it’s time to get on board. Here’s a rundown of what the application can do and how it can become an integral part of your marketing plan.

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  • Online Marketing: Doing the Right Thing
    Thu, 12/01/2005

    A case study serves as a great example of what can be done when you make online marketing a priority and then provide everyone in the company with a clear vision.

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  • A Web Site for Each Listing
    Tue, 11/01/2005

    What if you could show sellers that you have built a comprehensive Web site dedicated solely to marketing their property? The URL would match their home’s address, making it easy to remember, and the whole site would be accessible by the public just hours after you get the listing. Here's how.

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  • Turn Your Web Site Into an Exit Strategy
    Thu, 09/01/2005

    Real estate professionals can get so caught up in the day-to-day details of courting prospects and closing transactions that few of us stop to think about what’s going to happen at our ultimate “close”—our retirement.

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  • Recruiting on Autopilot
    Mon, 08/01/2005

    By automating the recruiting process, technology does the heavy lifting for you. A specialized Web site spreads the word about the value of your company. Meanwhile, online forms screen potential applicants to find those who are a good fit.

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  • Web Copy That Turns Clicks Into Closes
    Wed, 06/01/2005

    We live in a scanner society: People skim text rather than read every word. It’s important, therefore, that your site grab the visitors' attention on every page. Here's the best way to do this.

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  • Build Relationships Using Online Forms
    Tue, 03/01/2005

    Here are a couple of very clever ways to convert an ordinary Web form into a powerful relationship-building tool.

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