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May 25, 2013
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Technology: Mr. Internet Articles

  • Niche Web Sites: A Success Story
    Thu, 03/01/2007

    Here's a case study of why it’s worth it to transform your Web site into a tool that actively serves the needs of your niche customers. One practitioner’s newly remodeled site is going way beyond generating business to help her build a more fulfilling career.

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  • Get a Great Domain Name
    Thu, 02/01/2007

    Think you missed out on the great land grab for real estate domain names? Think again. It’s been several years since the rush for memorable dot-com addresses, and now there are some real opportunities for those who need a catchy domain name to solidify their online presence.

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  • Evolving Expectations: What's Web 2.0?
    Mon, 01/01/2007

    There’s some confusion about what Web 2.0 really means. Learn what the buzz is really about and how new technologies are changing consumers’ experiences at real estate Web sites. The more you know, the better you’ll be able to adapt to the new technology and meet your prospects’ evolving expectations on the Web.

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  • Tracking Visitor Behavior: How Prospects Really Use Your Web Site
    Fri, 12/01/2006

    The Web is by far the richest, most interactive, and trackable form of marketing ever invented. Once you can view your site as a fluid “living” thing that constantly needs monitoring and fine-tuning, you’re on your way to bringing in more business from online customers.

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  • Finally, e-Closings More Than a Pipe Dream
    Wed, 11/01/2006

    Although e-closings may not be widely available just yet, they’re coming. The benefits to all the parties involved are just too great to stop this innovation train.

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  • Automatic Ad Writing: A Formula for Creativity
    Sun, 10/01/2006

    Any professional copywriter will tell you there’s a formula to crafting unique, engaging ad prose that will rise above the drone of ho-hum copy. And now this process is no longer locked inside the brains of wordsmiths.

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  • The Right Response: What Online Consumers Want from You
    Fri, 09/01/2006

    If you attempt to convert online leads using the phone sales techniques you learned when you got into the real estate business, you will likely only succeed in driving prospects away. The Internet-empowered consumer is a very different animal, and you must use different techniques to win their trust and eventually win their business.

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  • Tap the Power of Podcasting
    Thu, 06/01/2006

    Your voice can be a powerful marketing tool. With the right approach, oral communication is far more expressive and compelling than mere words or images on a piece of paper or computer screen. Also, when clients and customers hear your podcast, they may be more likely to perceive you as an authority on real estate.

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  • Franchising Your Brand
    Mon, 05/01/2006

    Creating a full-fledged franchise is very expensive, time consuming, and highly regulated. But luckily, franchising isn’t the only way to take a unique branding idea and turn it into cash.

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  • Craft Your Marketing Campaign Online
    Sat, 04/01/2006

    Marketing materials can add substantially to the amount of business you do each year. But, creating these materials and executing their use can be very time consuming and expensive. Fortunately, there are some leading-edge solutions that take most of the guesswork out of the equation.

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