August 27, 2016

Technology: Feature Articles

  • Fri, 01/11/2013

    Concerns over data security are heating up across the country. Brokerage owners and salespeople alike must ensure they're doing what they can to keep from landing on the wrong side of a data breach charge.

  • Tue, 12/18/2012

    Approach the promotion of your local experience and expertise with the needs of your consumers in mind. Before you know it, you’ll be a trusted resource — and the person they turn to when the time comes to buy or sell their homes.

  • Thu, 11/01/2012

    You’re making connections on social networks, generating traffic to your blog, and drawing consumers to your site via search results. All of that doesn’t mean much if you aren’t getting those connections to supply their contact info, request more information about your services or listings, or ask for an appointment.

  • Thu, 11/01/2012

    The Realtors Property Resource® (RPR) is now officially open to all of the 1 million members of the National Association of REALTORS®. Here are some resources to help you get started with this tool.

  • Wed, 09/19/2012

    Call it Love Story 2.0: Here’s what you need to know to attract the attention of Google now that the company has changed the way its search engine works.

  • Wed, 09/12/2012

    You need to promote yourself online, but you can attract more consumers by being a resource on real estate transactions and your local area. Learn how.

  • Wed, 09/12/2012

    You may not spend money to use it, but free e-mail can have a cost.

  • Tue, 08/14/2012

    What would your real estate Web marketing strategy look like if you approached it as though you were trying to get elected mayor of your community?

  • Wed, 07/18/2012

    Smartphone and tablet users are discovering there’s an app for almost everything, from managing leads to annotating contracts. Take a closer look at 10 of the most useful mobile apps for real estate pros.

  • Wed, 07/18/2012

    The value you get from your tech tools depends on your ability to unlock their full potential to generate leads, spread the word about properties, and close transactions.  Let these four tech-savvy pros show you how.