Thursday
May 23, 2013

5 Ways to Get Your Listings Exposed Online

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5 Ways to Get Your Listings Exposed Online

With so many places buyers can turn online for property information, you could spend your day uploading listings wherever they might look. Or you could entrust that responsibility to an RSS service. Post the information once and then you can get back to selling real estate. RSS handles the rest. Think of how your MLS makes listing info available through Real estate pro.com. RSS provides the same service.

Here’s how you can maximize exposure in minimal time.

  1. Start with vendors. Your virtual tour or Web site or your MLS provider may already be syndicating your listings. If so, discuss the details with them to ensure you’re getting the coverage you want. If not, ask if they’d consider adding this service.
  2. Find other providers. Find out where prospects and clients are looking at listings. Popular real estate search destinations include Real estate pro.com, Google, Yahoo, Trulia, Zillow, PropSmart, and Craigslist for your area. That’s a good start of where you want your listings.
  3. Shop and compare. Syndication services vary in their reach, their fees, and their other services. Some solutions include postlets.com, PostYourListings.com, and RealBird.com.
  4. See for yourself. Take nothing for granted. Periodically visit the real estate portals and make sure your listings are showing up as promised.
  5. Talk it up. RSS gives you a marketing edge. Let buyers everywhere know they can find your listings. Show sellers all you do to give their home maximum exposure online. Just don’t let them know how easy RSS makes it.
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