Tuesday
July 22, 2014

Cool Tools October 2011: Marketing Tools and Home Fixes

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Cool Tools October 2011: Marketing Tools and Home Fixes

Get noticed with FrizbeeGrams, patch small holes, and become an e-marketing maven.

Fly Into Clients’ Mailboxes

Ditch the traditional mailings and send your clients something they’ll never forget. SendaFrizbee.com offers FrizbeeGrams made from recycled plastic, which are customizable with your own message, color, and logo. Whether it’s for a closing gift, follow-up, or prospecting, the FrizbeeGram is a fun and creative way to connect with customers. No packaging is needed; you simply supply the addresses and SendaFrizbee.com takes care of the mailing. $9.99 each (includes shipping). SendaFrizbee.com; Poughkeepsie, N.Y.; 845-877-7224; www.sendafrizbee.com.

Don’t Sweat the Small Holes

A listing agent and stager’s best friend, Erase-A-Hole allows you to patch holes in drywall, plaster, and wood caused by nails or furnishings. Rub the applicator across the hole in a circular motion until it is filled; wipe the excess or shape it with a tool. The patch dries with an even finish, ready for a coat of paint. With a shelf life of three years, Erase-A-Hole can save you time on listing after listing. $6.95 each. Mention the REALTOR® discount when ordering six or more: $3.50 each. Elite Products Inc.; Flushing, Mich.; 866-487-1184; www.erase-a-hole.com.

Be an e-Marketing Maven

Launching an e-newsletter marketing campaign will help you stay in contact with clients and provide you with a venue to promote listings, share your expertise, or advertise open houses. Campaigner is an e-newsletter platform that offers more than 500 professional templates, brandable with images and text. No design or HTML experience needed. Choose a layout and color scheme and upload your content. Add your customer’s name to the e-mail for a personal touch. Or target groups based on their buying and selling preferences. Track open rates, clicks, bounces, and opt-outs. Plans start at $10/month. j2 Global Communications; Los Angeles; 866-358-6355; www.campaigner.com.

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