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May 25, 2013
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Sales & Marketing: Selling Articles

  • Appraisal Discrepancies: What You Need to Know
    Thu, 02/01/2007

    Valuation discrepancies tend to occur on homes that were originally appraised using a computerized method known as AVM, or automated valuation model. While a quick way to satisfy a lender's requirement that a home's purchase price meets the appraisal price, AVMs have a long way to go to meet the more exacting standards of the walk-through inspection.

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  • Mortgage Insurance: A Smart Option
    Mon, 01/01/2007

    An option that had fallen out of favor during the go-go years of steadily falling interest rates—a single, fixed-rate loan with private mortgage insurance—might now be worth your clients’ attention.

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  • Title Clouds Expected
    Wed, 11/01/2006

    By having titles inspected and cleared up front, you can give your listings a competitive advantage. You can show potential buyers a document reassuring them that the seller has clear title, thus reducing the odds of a delay in closing.

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  • 7 Ways to Become a Social Leader
    Wed, 11/01/2006

    If you’ve decided to make your neighborhood your niche, you’ve made a wonderful choice. But there’s still more you can do to become the person who everyone in the community goes to when they’re ready to buy or sell — you can become a social leader.

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  • Valuations: The Price Puzzle
    Sun, 10/01/2006

    Pricing has never been more critical or difficult. For those of you who are new to real estate or have forgotten what a transitioning market is like, there are some things you’ll want to keep in mind when helping your clients determine the right price.

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  • Head Off Trouble with Prelisting Inspections
    Sat, 07/01/2006

    Prelisting inspections are becoming an increasingly popular way for practitioners to not only reduce the possibility of last-minute surprises but also give their cli­ents’ homes a marketing edge.

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  • Clients' Pets: Animal Angst
    Mon, 05/01/2006

    Pets shower their owners with love and dutifully guard their humans’ domain, but their barking, hissing, jumping, biting, and smells can put off even the most intrepid animal-loving home buyer.

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  • Selling a Healthy Change for Seniors
    Sat, 04/01/2006

    Working with seniors is challenging but rewarding. When the transaction is finished, you will have not only sold a home but also helped change the lives of folks who truly need a guiding hand.

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  • In the Trenches: Soapy But Timely, Directionally Challenged, What Not to Wear, and Neighbors by Any Other Name
    Wed, 03/01/2006

    Four REALTORS® share hilarious stories of their experiences from the field.

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  • Pre-Foreclosure Sales: Walk, Then Run
    Sun, 01/01/2006

    With the patience to wait for the right deal and the ability to act fast once you find it, you may find pre-foreclosures to be a rewarding niche.

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