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May 22, 2013
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Sales & Marketing: Selling Articles

  • 4 Marketing Strategies in the Age of 'Do Not Call'
    Thu, 04/01/2010

    Sometimes, following the law goes hand-in-hand with effective marketing. Such is the case with the National Do Not Call Registry, says Denver real estate practitioner Jennifer Allan.

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  • First-Time Buyers: What Research Tells Us
    Thu, 04/01/2010

    In 2009, first-time buyers comprised an unprecedented 47 percent of the market, most likely due to the federal tax credit and historic affordability. And housing economists predict that 2010 will be an even bigger year for first-timers. Who are these people, and what do they want?

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  • Too Busy for the Gym? Get Fit on the Go
    Thu, 04/01/2010

    Rosalinda Morgan shares how real estate professionals can stay healthy and energetic amid hectic schedules.

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  • Tips for Successful One-on-One Meetings
    Thu, 04/01/2010

    You should view every personal meeting as a gift—there are only 24 hours in a day, so any time that someone agrees to sit down with you is golden. If you go into such meetings without a purpose, you’re missing an opportunity.

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  • Professionalism in Tough Times
    Thu, 04/01/2010

    If your market is teeming with short sales and foreclosures, you may find it rare to run across a transaction that goes off without a hitch. But by following these unspoken rules of real estate, submitted by real estate professionals, you can help your deals move along with much more grace.

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  • 5 People You Need to Know for Referrals
    Thu, 04/01/2010

    It’s great if you’re keeping your business pipeline full, but it’s even better if members of your community are doing it for you. Of course, it’s good to know the local mortgage brokers, divorce lawyers, and hair stylists, but here are some other active community members that could help you grow your client list.

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  • What They Like About You
    Thu, 04/01/2010

    REALTOR® Magazine spoke with a handful of consumers who participated in the NATIONAL ASSOCIATION OF REALTORS®’ 2009 Profile of Home Buyer and Sellers. Our goal: to highlight the professional qualities that make customers want to do business with you again and again.

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  • Showcasing Real Affordability
    Mon, 03/01/2010

    Is there more you could be doing to let potential buyers know the true cost of living in a home? Here are some strategies worth exploring.

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  • Creating Buyer Urgency
    Sun, 11/01/2009

    The 90-Day Certain Sale program uses an online bidding process, combined with aggressive pricing strategy, to sell selected listings quickly.

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  • Get First-timers to Closing
    Thu, 10/01/2009

    First-timers need serious guidance. Here’s how to overcome three false assumptions that can derail first-time buyers.

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