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May 23, 2012
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Selling Articles

  • Opportunity in Everyday Encounters
    Fri, 07/01/2011

    Learn how you can use "random networking" to turn your everyday encounters into real business leads.

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  • The Prospect Warm-Up
    Tue, 03/01/2011

    Cold calling used to be a standard part of business for nearly everyone in residential real estate. In the wake of federal and state Do Not Call laws, many practitioners today say the ban was a positive development for the real estate industry.

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  • Pricing: Finding the Magic Number
    Sat, 01/01/2011

    Pricing strategies can help you market your listings and generate offers that turn into closed deals.

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  • Are Those Buyers Worth Your Time?
    Thu, 07/01/2010

    You may not think that now’s the best time to be picky about whom you choose as clients. But that’s the smartest thing you can do.

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  • Open Houses That Work
    Sat, 05/01/2010

    It’s a never-ending debate that has become more heated in recent years. Do open houses provide any real value as buyers spend more of their house hunting time online?

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  • Properties With a Past
    Sat, 05/01/2010

    Would you list a house that has a troubled history? Maybe a well-publicized murder happened there or the previous owners were convicted of a heinous crime. Or perhaps the house is rumored to be haunted. Whatever the reason, stigmatized properties can be a hard sell in any market.

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  • Foreign Service
    Sat, 05/01/2010

    Read these five lessons to get started selling to an international audience.

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  • Free eProducts: 5 Customer Brochures You Can Download
    Thu, 04/01/2010

    As part of the NATIONAL ASSOCIATION OF REALTORS®’ Right Tools, Right Now initiative, you can choose from dozens of brochures and publications that can be downloaded at no cost.

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  • Your Most Creative Marketing Ideas
    Thu, 04/01/2010

    Get inspired by these creative marketing ideas from fellow real estate practitioners.

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  • 4 Marketing Strategies in the Age of 'Do Not Call'
    Thu, 04/01/2010

    Sometimes, following the law goes hand-in-hand with effective marketing. Such is the case with the National Do Not Call Registry, says Denver real estate practitioner Jennifer Allan.

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