February 23, 2018

Sales & Marketing: Selling Articles

  • Wed, 07/18/2012

    Next time you visit one of your favorite shops or restaurants, note what they do well—and adapt it for your real estate business.

  • Fri, 07/01/2011

    Learn how you can use "random networking" to turn your everyday encounters into real business leads.

  • Tue, 03/01/2011

    Cold calling used to be a standard part of business for nearly everyone in residential real estate. In the wake of federal and state Do Not Call laws, many practitioners today say the ban was a positive development for the real estate industry.

  • Sat, 01/01/2011

    Pricing strategies can help you market your listings and generate offers that turn into closed deals.

  • Thu, 07/01/2010

    You may not think that now’s the best time to be picky about whom you choose as clients. But that’s the smartest thing you can do.

  • Sat, 05/01/2010

    It’s a never-ending debate that has become more heated in recent years. Do open houses provide any real value as buyers spend more of their house hunting time online?

  • Sat, 05/01/2010

    Would you list a house that has a troubled history? Maybe a well-publicized murder happened there or the previous owners were convicted of a heinous crime. Or perhaps the house is rumored to be haunted. Whatever the reason, stigmatized properties can be a hard sell in any market.

  • Sat, 05/01/2010

    Read these five lessons to get started selling to an international audience.

  • Thu, 04/01/2010

    As part of the NATIONAL ASSOCIATION OF REALTORS®’ Right Tools, Right Now initiative, you can choose from dozens of brochures and publications that can be downloaded at no cost.

  • Thu, 04/01/2010

    Get inspired by these creative marketing ideas from fellow real estate practitioners.