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June 19, 2013
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Sales & Marketing: Sales Coach Articles

  • Good Vibrations
    Thu, 05/01/2008

    What happens when your listing is giving off bad vibes? You’ve staged it, you’ve priced it right, and you’ve marketed the heck out of it. Buyers come to look, but something just doesn’t feel right. Who ya gonna call?

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  • The Modern-Day Open House
    Tue, 04/01/2008

    Holding an open house is one of the most traditional strategies for getting buyers interested in a property. But without changing the way you view open houses, you risk missing out on Web-savvy consumers who head to their computers to do their first walk-through.

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  • Avoid Common Mistakes of Novice Listeners
    Sat, 03/01/2008

    The biggest complaint from buyers and sellers? Their real estate professional didn’t listen. Don’t be that person. Here are some tips on how to improve your listening skills.

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  • Smooth Selling: Avoid These 5 Listing Presentation Pitfalls
    Fri, 02/01/2008

    In a listing presentation, it’s more important to let your prospective clients lead the discussion about what their needs are and then, matching their personality styles and their need for details, and try to convince them that you’re the best person for the job.

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  • How to Deal With Unreasonable Clients: Keep Their Expectations in Line
    Tue, 01/01/2008

    Buyers read about the weak housing market and assume they’ll find a major bargain, while sellers are still unwilling to accept that inventory is up and their ideal asking price is too high. But if your clients are being unreasonable, it’s your job as their real estate practitioner to bring them back to reality.

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  • New Year’s Resolutions You Should Make
    Sat, 12/01/2007

    You’ve already made the decision that next year will be a great year for business. Now is the time to back up that decision with some concrete plans. Here are seven resolutions every real estate practitioner should make in order to reach their full potential.

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  • Stop Dreaming, Start Doing
    Thu, 11/01/2007

    Daydreaming about fame and fortune will only take you so far. To get yourself on the “doer” track, you’ll need to give yourself a reality check on goal setting.

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  • Do Something Different
    Mon, 10/01/2007

    Try new ways of communicating with clients, managing your time, and marketing your skills. If you haven’t yet given these four ideas a test ride, now may be the time. What’s stopping you?

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  • Do You Have a Bad Attitude? Change Your Outlook
    Sat, 09/01/2007

    Stop the pity party. When you let a bad attitude or negative thoughts consume you, then it doesn’t matter how smart, creative, talented, and knowledgeable you are. Your negative thoughts are sabotaging your career and destining you to fail.

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  • Nonverbal Cues: Speak Without Words
    Wed, 08/01/2007

    To be an effective communicator, it’s important that you not only read other peoples’ nonverbal messages, but that you focus on sending your own. Here are five ways you can make sure your unspoken word is just as powerful as your spoken message.

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