May 25, 2018

Sales & Marketing: Relationship Management Articles

  • Fri, 07/08/2016

    You’ve got the skills prospects are looking for, but to truly connect with them, you have to stop being a salesperson.

  • Fri, 05/06/2016

    Ask open-ended questions to get your clients to open up, listen carefully to their responses, then interject these phrases that will connect who you are as an agent directly to their needs.

  • Tue, 12/01/2015

    You have a critical role in making sure your clients don’t have regrets after purchasing a home.

  • Wed, 07/15/2015

    It's awkward when your clients love their style choices — but you know it will kill the sale. Break the news to them gently, and get them onboard with a more neutral look.

  • Mon, 04/20/2015

    Your online bio tells prospects whether you’re the kind of person they want to work with. Here’s how to craft a profile that will make them say yes.

  • Thu, 03/12/2015

    Who should make up your inner circle of customers? Learn to narrow your customer database in a way that makes the most sense for your business.

  • Fri, 02/13/2015

    Meet three couples in the business who have made their relationships work with their demanding careers.

  • Fri, 11/14/2014

    Lighten up! Research suggests that leveraging your funny bone in real estate can improve your customer relationships and even your sales success.

  • Thu, 10/16/2014

    You use your voice every day in business to connect with clients and peers. But are you leveraging your greatest instrument to improve your professional image?

  • Thu, 07/24/2014

    The reason your clients decide to use your services multiple times can run much deeper than just because they thought you did a good job, studies suggest.