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May 21, 2013
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Sales & Marketing: How I Sold It Articles

  • Going Once, Twice — Sold!
    Tue, 04/01/2008

    Greg A. Storey rose above multiple challenges by using an auction to close a sale for almost double the market price.

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  • Honest Harry Gets the Job Done
    Sat, 03/01/2008

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  • Making a Trail of Success out of a Dirt Road
    Fri, 02/01/2008

    Located in a popular neighborhood, this Cape Cod showcase home was filled with upgrades and a true standout among competing properties in every respect — except for the all-terrain vehicle (ATV) paths that ran perpendicular to the house and the gigantic power lines and metal towers that stretched for miles in either direction of the home.

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  • 'Tis the Season to Think Outside the Box
    Tue, 01/01/2008

    The market had been declining in the Seaside, Calif., area for about a year when Patty Ross, a sales associate with Keller Williams Realty in Carmel, Calif., received this listing in December 2006. The seller had originally purchased the house as an investment. It had been a rental for some time, so it was in need of a lot of TLC.

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  • Atlanta Investment Gem
    Sun, 07/01/2007

    Bill Rawlings with CoraBett Thomas in Savannah, Ga., explains how persistence throughout a year-and-a-half home search helped him land a $9 million sale.

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  • Clients Come First in a $2.9 Million Oregon Flip
    Thu, 02/01/2007

    Susy Darm with Hasson Co. in Lake Oswego, Ore., explains how targeted marketing and always putting the customer first helped her sell a couple’s house flip in June 2006 for $2.9 million.

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  • Start the Bidding!
    Mon, 01/01/2007

    Bruce Davis, broker-owner of Homes & Harbor Real Estate in Harpswell, Maine, explains how he found a buyer who bid $6.2 million to win a vast oceanfront property at auction.

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  • Unusual Homes for Unusual People
    Fri, 12/01/2006

    Susie DeConcini with Long Realty Co. in Tucson, Ariz., explains how she sold a $2.95 million home by showing off the property’s unique characteristics.

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  • A Fixer-Upper Fit for Royalty
    Wed, 11/01/2006

    Joshua Judge, a salesperson with Coldwell Banker Hunt Kennedy in New York City, explains how he sold a $3.2 million loft to a princess in August.

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  • Media Blitz Draws National Interest
    Sun, 10/01/2006

    Katie Redhead, CRS®, GRI, a salesperson with Yost & Little Realty Inc. in Greensboro, N.C., talks about a lavish listing that came to her way, thanks to a reputation she’s built up through years of networking.

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