April 22, 2018

Sales & Marketing: How I Sold It Articles

  • Sun, 06/01/2008

    Broker Dan Jones demonstrates how the right price and a good sense of humor can help in a challenging REO environment.

  • Thu, 05/01/2008

    When Jose Gomez first saw the townhouse, it was lovely from the outside. But the inside of the home was another story.

  • Tue, 04/01/2008

    Greg A. Storey rose above multiple challenges by using an auction to close a sale for almost double the market price.

  • Sat, 03/01/2008

  • Fri, 02/01/2008

    Located in a popular neighborhood, this Cape Cod showcase home was filled with upgrades and a true standout among competing properties in every respect — except for the all-terrain vehicle (ATV) paths that ran perpendicular to the house and the gigantic power lines and metal towers that stretched for miles in either direction of the home.

  • Tue, 01/01/2008

    The market had been declining in the Seaside, Calif., area for about a year when Patty Ross, a sales associate with Keller Williams Realty in Carmel, Calif., received this listing in December 2006. The seller had originally purchased the house as an investment. It had been a rental for some time, so it was in need of a lot of TLC.

  • Sun, 07/01/2007

    Bill Rawlings with CoraBett Thomas in Savannah, Ga., explains how persistence throughout a year-and-a-half home search helped him land a $9 million sale.

  • Thu, 02/01/2007

    Susy Darm with Hasson Co. in Lake Oswego, Ore., explains how targeted marketing and always putting the customer first helped her sell a couple’s house flip in June 2006 for $2.9 million.

  • Mon, 01/01/2007

    Bruce Davis, broker-owner of Homes & Harbor Real Estate in Harpswell, Maine, explains how he found a buyer who bid $6.2 million to win a vast oceanfront property at auction.

  • Fri, 12/01/2006

    Susie DeConcini with Long Realty Co. in Tucson, Ariz., explains how she sold a $2.95 million home by showing off the property’s unique characteristics.