April 23, 2018

Sales & Marketing: How I Sold It Articles

  • Fri, 05/01/2009

    The 1920s red-brick row building thrived as a retail clothing store for more than 50 years in Rochester, N.Y. But these days, a forensic crime lab, municipal organizations, and legal entities dominated the area.

  • Wed, 04/01/2009

    Julie Nearing, a part-time sales associate with SSG Real Estate LLC in Glastonbury, Conn., bought the pre-foreclosure home from the seller in January 2008 for $110,000 and gave it a complete makeover.

  • Sun, 03/01/2009

    The Halstead Hospital and Hertzler Clinic had seen better days when Andrea Cavgalar got the listing in November 2005. Once the heart and soul of a quaint Kansas town, the medical facility had fallen on hard times and poor management had led to bankruptcy and massive job losses.

  • Sun, 02/01/2009

    To all outward appearances, the two-bedroom, 1920s English cottage had tons of curb appeal, says Matt Littell, a sales associate with Dickson Podley REALTORS® in La Cañada, Calif. But within its walls, the cottage was less than tidy.

  • Mon, 12/01/2008

    Jordan S. Mossa, a sales practitioner with Prudential California Realty (RSF Main) in Rancho Santa Fe, Calif., says the loud traffic noise in the freeway-facing condominium was a hard sell indeed.

  • Mon, 12/01/2008

    Gregory P. Schenk, SIOR, broker-owner of the Columbus, Ohio-based Schenk Company Inc., an exclusive tenant representative brokerage and commercial real estate advisory firm, had a big job on his hands. In November 2007 he agreed to list a commercial office building that had three stories, no elevator, a 19 percent vacancy rate, and numerous properties for sale within a 2-mile radius.

  • Sat, 11/01/2008

  • Wed, 10/01/2008

    Rita Alonso says the house looked like a pink Kleenex box from the outside and lawn was home to about a dozen goats. But the goats were not the real problem.  The owner’s sentimental attachment to the house posed the biggest challenge to a successful sale.

  • Mon, 09/01/2008

    The local housing market wasn’t exactly booming in August 2007 when Jennifer Lyng Watson, e-PRO, a sales associate with Sherman & Boone Real Estate in Watsonville, Calif., listed a one-bedroom mountain-top home with her mother, Marion LL Lyng.

  • Fri, 08/01/2008

    The husband-and-wife duo of broker associate Malte Strauss and sales practitioner Helene Bonello-Strauss of Southern Realty Enterprises Inc., Longwood, Fla., got their shot at selling a Longwood charmer in September 2007.