April 25, 2018

Sales & Marketing: How I Sold It Articles

  • Thu, 04/01/2010

    Although the couple had survived 2005’s Hurricane Katrina with minimal property damage, the emotional aftermath of riding out the nation’s most costly storm prompted a decision to move. Here's how Al Allegue sold the outdated home in a difficult market.

  • Mon, 03/01/2010

    The prospect of quiet neighbors couldn't override the tombstone stigma at his listing.  Here's how Frank Potts sold it.

  • Mon, 02/01/2010

    A listing's 7-inch slope was a huge blemish on an otherwise picture-perfect view. Here's how Susan Dorroh sold it.

  • Tue, 12/01/2009

    Although it appeared to be modest, the home was spacious and loaded with upgrades.  However, it was also the largest, most expensive home in a modestly priced subdivision. Here's how Mary Zentz sold it in a challenging market.

  • Sun, 11/01/2009

    John Daly's bilingual skills proved useful when a Panama-based lawyer called the CB office looking to sell an inherited parcel of land in Grass Valley. The linguistic, cultural, and legal challenges associated with selling the land would require him to dig deep into his arsenal of sales tools.

  • Thu, 10/01/2009

    In the early 1980s, sales practitioner Rick Rosen watched as interest rates hit double digits and buyer financing options dried up. Back then, Rosen used creative financing to help clients buy a home. Nearly 30 years later, he's finding that experience is coming in handy again.

  • Tue, 09/01/2009

    The condo had a great view of Ross Barnett Reservoir just north of Jackson, Miss. The view of the neighboring unit, on the other hand, was shocking: a patio full of junk, rotting furniture, and dead plants. Here's how Andy Hood sold it.

  • Sat, 08/01/2009

    If you don't have a strong web presence, you'll lose out on clients like Diane Kimsey. Here's how associate Jeannie Feenick used the web to sell Kimsey's home in a tough market.

  • Wed, 07/01/2009

    Michael Tunick not only faced a difficult market, but an owner who "hadn’t thrown anything away in 44 years." Here's how he sold it.

  • Mon, 06/01/2009

    Neil Blumberg faced a myriad of challenges when he agreed to list a 12-unit apartment building, which had once served as a U.S. Army barracks. Property values were depressed, the building had a 40 percent vacancy rate, and it was steps away from a strip club, a bar, and a tattoo parlor.