May 25, 2018

Sales & Marketing: How I Sold It Articles

  • Tue, 11/07/2017

    Josh McNair learned how to highlight the features of his seller’s property against the blank canvas of new construction in the neighborhood.

  • Mon, 09/11/2017

    When DIY renovations and an unreasonable list price kept buyers away from her listing, real estate agent Ryan Zwicky learned to be more honest with her clients.

  • Sat, 01/01/2011

    A Colorado practitioner made the best of a bad situation by turning a disaster into a marketing opportunity.

  • Wed, 12/01/2010

    With a second-choice property waiting in the wings, the buyers wanted a little more from the sellers. But the sellers were done making concessions. RE/MAX of Naperville, Ill., practitioner Bernie Cobb Jr. managed to get everyone on the same page.

  • Fri, 10/01/2010

    Nationwide retailers such as Lowe’s and Home Depot and TV shows that focus on home renovation often make do-it-yourself projects look as easy as one-two-three. But many weekend warriors find that despite big dreams, their DIY plans fail to materialize.

  • Wed, 09/01/2010

    The first problem with the short sale of the four-bedroom bayfront home was the form, explains Brenda Parish, SFR, sales associate with Fort Walton Beach, Fla.–based Rosewood Realty Inc. Here's how she sold it.

  • Sun, 08/01/2010

    Though open houses were not common in the area, Vickie Brockelman felt that with the REALTOR® Nationwide Open House Weekend, she could get a lot of attention and generate real interest in a house that had been sitting on the market for years.

  • Thu, 07/01/2010

    Not long after Leo Nordine took possession of a bank-owned property,  a professional squatter moved in and refused to leave. Here's how Nordine sold the property, in spite of the efforts of "the most tenacious scam artist ever."

  • Tue, 06/01/2010

    When nervous buyers asked for a guarantee that the sellers would be responsible if termite damage was found in the house in the next 12 months, Alexis Bolin had to work hard to keep the deal from falling through.

  • Sat, 05/01/2010

    After his mother died, Mario Cooremans had to sell the family home he purchased from his parents. He had such an emotional stake in the home that he even ran a buyer off one day during a negotiation. Here's how he eventually sold it.