Saturday
December 10, 2016

Property Descriptions: The Power of Words

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Property Descriptions: The Power of Words

Get inspired to write better listing copy.

Here are samples of narratives from professional real estate copywriter Valerie Haboush and Melynda Capps, a sales associate with Werner Properties in Stockton, Calif. They are used to advertising listings in marketing materials online or in print.

Delray Beach, Fla. home (By Valerie Haboush)

Inspired by the glorious chateaus of France, Chateau Ami is a sophisticated and luxurious retreat that reflects that magical merging of inspiration and architecture. Created by renowned architect Randall Stofft and Cudmore Builders, the estate is a masterpiece of design and craftsmanship featuring inlayed onyx, hand-planed hickory wood flooring, intricately hand-painted ceilings, hand-carved fireplace by Barbara Tattersfield, exquisite crystal chandeliers, plus an elevator to transport from floor to floor.

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Sprawling entertaining spaces flow outside to the outdoor living room past the tennis courts and guest house, to the stunning infinity pool and tranquil lake beyond. On 2.5 acres of premier lakefront acreage, this French Chateau is the crème de la crème in prestigious Stone Creek Ranch.

Property in Mooresville, N.C.  (By Valerie Haboush)

Paradise at The Point! This luxurious 4 bedroom 4.5 bath Dienst-built estate on the Lake Norman peninsula is a dream home in a high-end community that's home to Trump National Golf Club. Spanning over 4900 SF, this magnificent waterfront residence graced by soaring ceilings and wall-to-wall windows is a haven for gazing at Lake Norman views from multiple vantage points. The grand entryway with a sweeping staircase draws you into a voluminous layout made for entertaining. The 2-story great room with French doors to the rear deck is the dramatic focal point of the main level, accompanied by an elegant formal dining room, tremendous chef's kitchen, den/family room with a marble fireplace and glass doors to the backyard, and home office with gorgeous built-ins. The divine master suite presents tray ceilings, massive windows, a terrace overlooking the water, and an opulent ensuite bath will a soaking tub and separate glass shower. The lower level houses a large rec room with wood floors and a wet bar, billiards room, and 2nd living quarters with a full kitchen. Laundry is conveniently located on the main and lower levels. Park your boat at the common boat slip (one of only 3) accessed via boardwalk behind the house.

Property in New York’s Tribeca neighborhood (By Valerie Haboush)

Masterful design and modern luxury are uniquely embodied in this 4 bedroom 4.5 bath Duplex Penthouse with a 4500 SF wraparound terrace atop Sky Lofts Condominium. This one-of-a-kind glass house, created by New York architect James Carpenter who designed 7 World Trade Center, is sheathed in high-performance, museum-quality insulated glass atop an historic Art Deco loft building in the heart of Tribeca. The sun and temperature-controlled glass envelope of its 7500 SF interior was tastefully designed with the top art collector in mind. Unobstructed 360 views from this penthouse are truly unparalleled, and include vistas of the Freedom Tower, Empire State Building and Hudson River.

Every detail was carefully selected and quality crafted. Highlights include Lutron light and shade systems, heated bathroom floors, concrete first-level and hallway floors, teak wood bedroom flooring, troweled plaster walls and ceilings, artwork  display lighting, hidden mechanicals, a climate-control system, high-tech security system, and spacious corner rooms that overlook the city.

Entertain in grand style in the 42' x 21' living room graced by 22' ceilings, a wood-burning fireplace (1 of 3 in the home) surrounded by a floor-to-ceiling plain-sawn cherry wood hearth, and a perfect Freedom Tower view. The top-of-the-line chef's kitchen is clad with premium finishes and fixtures including custom white lacquer cabinets, bluestone counters and professional-grade appliances. Sliding glass doors in the dining area showcase views while opening up the home to even more light and air. Spill out to the awe-inspiring terrace which can be accessed from any room, where a fully-equipped outdoor stainless steel kitchen, sun deck, hot tub and private outdoor shower await.

Two dramatic stairways lead to the private bedroom suites, all boasting sleek en-suite baths, generous closets and wonderful views. The master bedroom is the ultimate retreat facing the Hudson River, complete with a spa-like onyx bath with a steam shower, Jacuzzi and sauna.

Built in 1929 as a printing factory, 145 Hudson is full-service and pet-friendly in the heart of fashionable Tribeca. A deeded private parking is included with the sale of the penthouse.

Property in Washington, D.C. (By Valerie Haboush)

This immaculate, professionally-designed 2-story condo with a private deck and patio invites comfort, and exudes modern elegance. With 2 bedrooms, 2 and a half baths, generous living space and stylish finishes, you'll enjoy a perfect setting for relaxing and entertaining.

Beautiful mahogany hardwood floors and plenty of natural night flow throughout the home's open, airy layout. Other special highlights include a charming gas fireplace, rich exposed brick, chic recessed lighting and ceiling fans, a Kenmore Elite washer/dryer, marble baths, tons of storage space, and ready-for-cable wiring in all rooms.

Enjoy gatherings in the generously-sized living/dining area graced by a fireplace, wine cooler, huge windows and glass sliding doors that lead out to the rear deck. The recently-renovated gourmet kitchen will inspire your inner chef with its granite counters, marble center island with seating, large pantry, Kitchen Aid, GE Profile and Bosch stainless steel appliances.

The first-floor guest suite offers an ensuite tile bath with a tub and shower. The upstairs master bedroom has its own private bath plus a huge walk-in closet with sliding doors, with a shelving system and drawers. You'll also love the convenience of your own off-street parking spot, and a great neighborhood near it all with the Metro, great shops, bars and restaurants minutes away.

Property in Stockton, Calif. (By Melynda Capps)

Living is easy in this impressive, generously spacious residence with Delta views and access.

The open floor plan encompasses four spacious bedrooms with plenty of room for study, sleep and storage, four and a half luxurious bathrooms, and a sleek and stylish gourmet kitchen that flows through to the dining room.  The expansive living room opens up to a spacious rear patio with pool and spa and private boat dock on San Joaquin Delta. The master bedroom, complete with walk-in closet and ensuite, ensures parents have a private space where they can enjoy the Delta views on their private balcony.

Perfect for anyone, this home is ideally positioned to enjoy summers on the Delta.  Truly resort style living in Brookside Country Club Estates.

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