January 18, 2018

Sales & Marketing: Feature Articles

  • Mon, 01/11/2016

    These may sound like things you shouldn’t do with clients, but they actually show how far you’re willing to go to give them great service.

  • Fri, 01/01/2016

    At the box office, we love a good tale of good triumphing over evil. We love it in real estate, too.

  • Tue, 12/01/2015

    Whether you’re giving a public speech or formal sales pitch, the key is to act like it’s a two-way conversation.

  • Thu, 11/12/2015

    When you're developing a vision for more walkable neighborhoods in your community, take it one step at a time.

  • Wed, 11/04/2015

    If the items you share online are all about buying or selling a home, you’re missing chances to appeal to future customers who aren’t quite ready to make a move. Here’s how to target everyone with your content.

  • Wed, 10/28/2015

    It takes skill and focus to help clients juggle selling and buying at the same time.

  • Wed, 10/28/2015

    If you want clients to recommend you to others, stay in their lives well after the transaction. Here are tips to earn their loyalty.

  • Thu, 10/22/2015

    If your listing’s sinister reputation is turning off traditional buyers, try appealing to a different crowd by advertising it for what it is.

  • Thu, 10/01/2015

    When crafting a tagline for your branding, decide whether you want to be known for your expertise or your actions.

  • Wed, 09/16/2015

    Effective give-and-take communication requires sensitivity and certain formalities. Here’s how to keep a solid deal from derailing.