Thursday
January 18, 2018

Sales & Marketing: Feature Articles

  • Mon, 03/01/2004

    Consider these two descriptions of the same house. Which one works better?

  • Mon, 03/01/2004

    Feel sidetracked by the new no-call rules? The rules limit your prospecting ability only if you let them. You can achieve success in prospecting using e-mail or snail mail.

  • Mon, 03/01/2004

    Don’t throw away prospects’ telephone numbers—but use them more judiciously and creatively as you hunt for business under the glare of the National Do Not Call Registry.

  • Mon, 03/01/2004

    Public speaking is the cheapest form of advertising around. So choose a topic you know a lot about and find an audience. Here’s how to win an ovation.

  • Mon, 03/01/2004

    Here are a few pieces of advice you can give to customers who already have homeowner's insurance.

  • Tue, 07/01/2003

    If you didn’t get enough in the July issue of REALTOR® Magazine, here are even more great ideas for building your company from this year’s Top 100 Companies.

  • Sat, 03/01/2003

    Don’t waste your money putting unwanted info into your ads. Here’s what will get buyers to call.

  • Sat, 03/01/2003

    You’ll have that listing in the bag if you follow these guidelines.

  • Sat, 03/01/2003

    Build a wide sphere of influence through regular prospecting. There’s no time like the present to improve your skills with these handy tips.

  • Sat, 03/01/2003

    This questionnaire can help you determine buyers’ motivation upfront. Buyers who can’t answer the questions definitively may not be ready to move into your hot-prospects list.