OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Thursday

June 29, 2017

Sales & Marketing: Feature Articles

What to Do When a Home Won’t Sell

Publish Date: Wed, 03/16/2016

Start with an honest assessment, but don’t stop there. Find ways to help discouraged sellers give their listing more gusto.

view
Overcoming Open House Objections

Publish Date: Tue, 03/08/2016

There are many reasons sellers might balk at your suggestion to open their home’s doors to buyers, and you should learn how to counter each of them.

view
How to Respond to Negative Feedback Online

Publish Date: Tue, 02/09/2016

Use this action plan for dealing with bad reviews or complaints on social media.

view
In Search of Sellers

Publish Date: Wed, 01/20/2016

If you’re trying to increase inventory by convincing home owners to sell, don’t bring a sales pitch to their door.

view
How Did You Get My Name?

Publish Date: Wed, 01/20/2016

view
'Mistakes' That Are Good for Business

Publish Date: Mon, 01/11/2016

These may sound like things you shouldn’t do with clients, but they actually show how far you’re willing to go to give them great service.

view
8 Ways ‘Star Wars’ Relates to Your Business

Publish Date: Fri, 01/01/2016

At the box office, we love a good tale of good triumphing over evil. We love it in real estate, too.

view
Become a Natural at Presentations

Publish Date: Tue, 12/01/2015

Whether you’re giving a public speech or formal sales pitch, the key is to act like it’s a two-way conversation.

view
Smart Growth: Where Do You Start?

Publish Date: Thu, 11/12/2015

When you're developing a vision for more walkable neighborhoods in your community, take it one step at a time.

view
6 Ways to Connect Beyond Real Estate

Publish Date: Wed, 11/04/2015

If the items you share online are all about buying or selling a home, you’re missing chances to appeal to future customers who aren’t quite ready to make a move. Here’s how to target everyone with your content.

view