OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Monday

August 21, 2017

Sales & Marketing: Feature Articles

How to Get—and Keep—International Clients

Publish Date: Fri, 04/22/2016

Tips for where to find overseas buyers and how to communicate with them through the transaction.

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Will Prospects Keep Your Business Card?

Publish Date: Tue, 04/05/2016

Not if it looks the same as the rest they're handed every day. Take these suggestions for making yours pop with a bit of your own personal style.

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Use Seminars to Attract More Qualified Clients

Publish Date: Wed, 03/23/2016

Hosting real estate classes gets you in front of prospects, but you have to choose the right topic to get the right client.

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What to Do When a Home Won’t Sell

Publish Date: Wed, 03/16/2016

Start with an honest assessment, but don’t stop there. Find ways to help discouraged sellers give their listing more gusto.

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Overcoming Open House Objections

Publish Date: Tue, 03/08/2016

There are many reasons sellers might balk at your suggestion to open their home’s doors to buyers, and you should learn how to counter each of them.

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How to Respond to Negative Feedback Online

Publish Date: Tue, 02/09/2016

Use this action plan for dealing with bad reviews or complaints on social media.

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In Search of Sellers

Publish Date: Wed, 01/20/2016

If you’re trying to increase inventory by convincing home owners to sell, don’t bring a sales pitch to their door.

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How Did You Get My Name?

Publish Date: Wed, 01/20/2016

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'Mistakes' That Are Good for Business

Publish Date: Mon, 01/11/2016

These may sound like things you shouldn’t do with clients, but they actually show how far you’re willing to go to give them great service.

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8 Ways ‘Star Wars’ Relates to Your Business

Publish Date: Fri, 01/01/2016

At the box office, we love a good tale of good triumphing over evil. We love it in real estate, too.

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