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May 21, 2013
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Sales & Marketing: Feature Articles

  • 3 Questions You Need to Help Buyers Answer
    Fri, 04/01/2011

    Real estate trainer and negotiation expert Steve Harney shares smart responses to the top questions that buyers have today.

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  • 8 Easy, Budget-Friendly Business Improvements
    Fri, 04/01/2011

    Need to keep your budget in check? Readers around the country told us how they are doing more with less.

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  • What Animal Are You?
    Fri, 04/01/2011

    More than 20,000 people--mostly real estate practitioners--have taken Stefan Swanepoel’s intriguing "What Animal Am I?" quiz. Here’s a breakdown of where quiz respondents have landed to date.

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  • What's Your Best Low-Cost Prospecting Strategy?
    Fri, 04/01/2011

    We asked. Here are your answers.

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  • 6 Tips for Looking Great in Your Head Shot
    Fri, 04/01/2011

    For the best look, follow the advice of commercial photographers Greg Kamin, co-owner of Twin Cities–based Gamut One Studios, and Rob Barnes, of Robert Barnes Photography in Chicago.

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  • 4 Ways to Perk Up the Open House
    Fri, 04/01/2011

    Practitioners are increasingly looking for alternatives to the traditional Sunday open house that will successfully bring in buyers and grow their prospect list.

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  • How to Win Clients With Brand Journalism
    Fri, 04/01/2011

    Ann Handley, chief content officer of MarketingProfs, recently co-authored a book that explains how to produce compelling content to draw customers into business Web sites. Here’s her advice.

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  • The Squatter Squabble, Part I
    Fri, 04/01/2011

    Vagrants? Drug paraphernalia? Slums? It's all in a day's work for intrepid real estate pro Kat Barry.

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  • 10 Steps to Pitch the Media
    Fri, 04/01/2011

    Proposing a story to journalists and editors doesn't have to be difficult. The important part is knowing how to time your pitches and what angles to take.

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  • Creating a Greener MLS
    Fri, 04/01/2011

    Rising energy prices, consumers feeling pinched at the gas pump, and an aging, inefficient housing stock all create a compelling case for making sustainable housing choices a priority. Real estate practitioners and others in the building industry have been teaming up to green their MLSs.

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