Tuesday
May 21, 2013
Home > Sales & Marketing

Sales & Marketing: Feature Articles

  • 7 Tips for Making a Better Elevator Pitch
    Thu, 03/01/2012

    You don't have much time to make a great first impression with a potential client. Whether you're on an elevator or standing in line for coffee, you should have a script in mind that could open the door to future conversation. Here are some tips from New York–based executive coach Dale Kurow.

    view
  • 4 Ways to Keep a Client
    Thu, 03/01/2012

    Cold calling, referrals, social media—how you make that initial contact with a potential client is one thing, but how you convert those leads is another matter. Professionals share their tips for turning leads into prospects, clients, and eventually future referral sources.

    view
  • Don't Do This During a Listing Presentation!
    Thu, 03/01/2012

    There's no one right way to do a listing presentation. Some practitioners emphasize statistics. Others focus on style. While you have to play to your own strengths, here are four things to steer clear of when discussing your services with a prospective seller.

    view
  • 5 Strategies to Becoming a Better Negotiator
    Thu, 03/01/2012

    Negotiating is not only an important part of real estate but an important part of life, says John McKee, a business coach and author of many management books. A negotiation shouldn't be about winning or losing but about making sure both parties end up satisfied with the agreement. McKee suggests:

    view
  • 6 Ways to Supplement Your Income
    Thu, 03/01/2012

    Commission checks may not be what they once were. But selling homes isn't the only way a savvy practitioner can earn a paycheck. Years of practicing real estate may have helped you develop other skill sets that you can use to your financial advantage. Here are six ways practitioners have branched out.

    view
  • Make Better Use of Your Time
    Thu, 03/01/2012

    One of the things people love about being in real estate is that you set your own schedule. The freedom can be wonderful, but some people don't have the self-discipline to use their time effectively.

    view
  • 3 Ways to Take Advantage of a Rising Rental Market
    Fri, 01/20/2012

    Rentals are booming right now, thanks to falling home prices and economic uncertainty. Real estate pros who don’t take advantage of this situation will miss out on money-generating opportunities.

    view
  • Relationship Management: Bounce Back From 5 Technology Blunders
    Wed, 01/11/2012

    Technology can be your best ally or worst enemy. How can you recover from an embarrassing or humiliating incident over e-mail, social networks, or the phone, or even avoid a tech mishap in the first place?

    view
  • How to Navigate the Minefield of Divorcing Clients
    Wed, 01/04/2012

    Divorces typically spike in the month of January, which can present opportunities for real estate professionals who are savvy enough to steer through these tricky situations.

    view
  • Marketing 101: Bird in the Hand
    Sun, 01/01/2012

    If you’re caught up in gimmicks, you may be missing out on business opportunities right in front of you.

    view