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Sales & Marketing: Feature Articles

  • The Ties That Bind: Working With Friends and Family
    Wed, 11/01/2006

    Many times you are going to find that family members just don’t understand how your business works. It’s your job to make sure people understand that, thanks to the Internet, your company could expose their property to buyers around town, around the country, or around the world.

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  • Top Time-Management Tricks
    Sun, 10/01/2006

    We asked readers of our monthly Business Tips Newsletter to share their best strategies for achieving their ambitious business goals and still having time for family, friends, and fun. If you can find just a few new strategies for keeping your hectic life in order, this article will be well worth the valuable time it takes to read it.

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  • Smart Growth: Bumper-to-bumper Buyers
    Sun, 10/01/2006

    Craig Della Penna specializes in selling homes near old railroad tracks that have been converted to trails for biking and walking, a conversion known as “rails to trails” that is expected to grow throughout the United States in the years ahead. As baby boomers—with their focus on health and recreation—near retirement, Della Penna expects his waiting list to grow.

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  • When Well Water Becomes a Deal Breaker
    Fri, 09/01/2006

    While there is no denying that location is the holy grail of real estate, water is the lifeblood, especially in residential properties. In rural areas the water often comes from private wells, and the quality of that groundwater is directly related to the quality of family life, and even property values.

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  • Going Global
    Fri, 09/01/2006

    Taking your practice international may be simpler than you’d imagine. Much global business stems from your ability to build relationships and exchange referrals—skills you already possess.

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  • Is Working from Home a Smart Choice?
    Tue, 08/01/2006

    In a profession such as real estate, the question often arises: Is it better to work from home or work from a brokerage office? There are benefits and drawbacks of both, and making a decision requires you to ponder many questions.

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  • Can Higher Powers Sell a Home?
    Tue, 08/01/2006

    Sellers are always are looking for new ways to entice buyers, particularly in a slow housing market. Some update their kitchens and bathrooms to make their home stand out from the rest; others offer creative incentives. But there are also those who favor a decidedly more spiritual approach, calling on higher forces for extra help finding buyers.

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  • 11 Tips for Starting Your Own Business
    Sat, 07/01/2006

    If you aspire to start your own real estate brokerage, whether it’s a highly-specialized boutique or part of a big franchise, you need to start with smart planning, thorough research, and expert follow-through. Follow these tips from practitioners who have branched out on their own.

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  • Are You a Distracted Driver?
    Mon, 05/01/2006

    If you use your vehicle as a moving office, listen up. Driver inattention, especially due to cell phone use, is the leading factor in most crashes and near-crashes.

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  • Behind the Garage Door
    Mon, 05/01/2006

    Savvy real estate professionals and sellers are now staging the garage along with the rest of the house, and getting higher returns for the effort.

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