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May 25, 2013
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Sales & Marketing: Feature Articles

  • Remodeling Adviser
    Fri, 02/01/2008

    Having the knowledge to address basic questions about pricing, the potential for disruption, and how to find a reputable contractor is not only helpful to clients but can help build your professional reputation.

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  • The Screening Room: Reality Shows
    Tue, 01/01/2008

    Even if you’re not a TV devotee, bear in mind that consumers’ expectations are increasingly influenced by what they view from the comfort of their family room couch. Here's a sampling of responses to our recent query about what irks or captivates you about real estate TV.

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  • Work Smart: Budget Worksheet & Tips
    Tue, 01/01/2008

    A realistic budget that includes all of your monthly expenses is the first step to a stronger financial footing. As you create your budget for the year ahead, be on the lookout for areas where you can easily save money — you’ll find that every little thing counts.

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  • Mortgages: An In-House Edge
    Tue, 01/01/2008

    If you work for a one-stop-shop brokerage with an in-house mortgage operation, you possess a powerful tool to aid customers who otherwise could have trouble finding safe, affordable loan options.

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  • Work Smart: Budget for Success
    Tue, 01/01/2008

    There’s no universal method of budgeting. What’s important is to find a process that works for you and stick with it. Use this budgeting blueprint, and the accompanying budget tips, to get you started.

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  • 7 Rules for Holiday Party Networking
    Sat, 12/01/2007

    Experts say the holidays are a prime time to delve into business development. Every holiday party offers a new chance to make positive first impressions with prospects and cement your relationship with colleagues or past clients. To make the most of this holiday season, follow these networking rules.

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  • Why You Should Make a Portfolio
    Thu, 11/01/2007

    A professional portfolio is an invaluable sales tool: a pictorial of you, your background, your skills, your hobbies, and your talents, with letters of recommendation from those who know and trust you.

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  • Innovator Series: Customer Service Roundtable
    Thu, 11/01/2007

    In an age where critics are everywhere, you must hold yourself to a high standard.

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  • Your Future Clients: Inside the Mind of Generation Y
    Mon, 10/01/2007

    It’s essential for real estate practitioners to understand what makes Gen Y tick. After all, it won’t be long before Gen Yers — also called “millennials” and “echo boomers” — are a dominant segment of home buyers.

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  • Creative Prospecting: Building Relationships
    Mon, 10/01/2007

    Antisolicitation laws have hampered the ability to reach prospective clients by e-mail and phone. The good news is that since real estate is still grounded in relationships, you can always be creative in marketing to new clients. Savvy agents are using two techniques to do just that.

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