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May 18, 2013
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Sales & Marketing: Feature Articles

  • Buyer Psychology: Beat the Fear Factor
    Sun, 08/01/2010

    If people buying a home seem emotionally conflicted, you must do more than simply convince them that now is a good time to buy.

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  • Branding: Find Your Voice
    Tue, 06/01/2010

    How do you show prospects—especially those you’ve never met—that you’re worthy of their relationship? A strong brand that captures your character and business is an excellent start.

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  • What Buyers and Sellers Had to Say
    Sat, 05/01/2010

    We interviewed about a dozen recent home buyers and sellers about their real estate experience. Read what they had to say.

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  • Customer Relationships: 5 Tips for Success
    Sat, 05/01/2010

    Improve your relationships with buyers and sellers using these tips.

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  • Buyers and Sellers Speak Their Mind
    Sat, 05/01/2010

    Consumers across the country say their agent earned their heartfelt gratitude by taming what they feared would be a confusing, frustrating, and even risky process. But the opposite is also true, with some consumers questioning whether their agent had their interests at heart.

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  • Keep the Leads Flowing
    Mon, 03/01/2010

    There's no reason your business has to suffer at any time of year. You have to make the decision that lead generation is a priority 12 months of the year, regardless of how your market is performing.

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  • Tax Credit Deadline: What You Need to Know
    Mon, 03/01/2010

    As part of its plan to stimulate the U.S. housing market, Congress last fall approved the Extended Home Buyer Tax Credit. Read our FAQ here.

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  • 5 Good Habits
    Mon, 03/01/2010

    Are you still following your New Year's resolutions? Now may be the perfect time to let go of bad habits and start fresh.

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  • Spring Cleaning for Your Business
    Mon, 03/01/2010

    Just as home owners embrace the annual rite of spring cleaning, you too can harness the season of renewal to get on track for success this spring and beyond.

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  • In Defense of the HVCC
    Fri, 01/01/2010

    Is the Home Valuation Code of Conduct getting a bad rap for causing what real estate professionals say is a rise in inaccurate appraisals?

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