OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Thursday

May 23, 2013

Sales & Marketing: Feature Articles

The Killer Commute

Publish Date: Tue, 03/01/2011

A less-than-stellar job market may be intensifying commuting challenges. Smart real estate pros are putting the issue front and center.

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Relationship Management: 7 Ways to Keep In Touch With Past Clients

Publish Date: Tue, 03/01/2011

In real estate, there’s a fine line in keeping in touch with your past clients and becoming that annoying pest who’s always calling, e-mailing, or mailing. So how do you make sure you aren’t annoying and stay within that helpful professional or friend zone?

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Ready to Blast Off?

Publish Date: Tue, 03/01/2011

As we head into the spring selling season, the passion for the business seems to be on the rise for our industry. The energy level of practitioners and buyers is higher than I’ve seen it in a while, and that’s certainly welcome news for all of us in real estate.

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The Preview Snafu

Publish Date: Tue, 02/01/2011

A big part of selling homes involves checking out properties. Just make sure the owners aren't there!

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Make Sure You Know the Score

Publish Date: Tue, 02/01/2011

In business, the scoreboard is a key part of assessing performance. Do you have a scoreboard? If you do, what numbers are on it? How often do you check it? When the numbers point to you being behind, what do you do?

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Become a Real Estate Expert in the Public Eye

Publish Date: Sat, 01/01/2011

There’s no better time for real estate pros to position themselves as industry experts. As we recover from twin crises in housing and the general economy, people are anxious to get back into the market as buyers, sellers, and investors. And the media is paying very close attention.

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Relationship Management: 6 Bad Client Behaviors You'll Encounter

Publish Date: Sat, 01/01/2011

Emotions can charge in a real estate transaction — especially nowadays — and you may increasingly find yourself working with nagging, impossible to please, overly negative, or know-it-all types that, well, might be starting to drive you a little nuts.

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What You Had to Say: 5 Ways to Deal With Difficult Clients

Publish Date: Sat, 01/01/2011

You've got your work cut out for you when a hard-to-please client comes along. Here are some solutions that real estate professionals have found for working with difficult customers.

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Be 'Religious' About Keeping Your Clients Focused

Publish Date: Fri, 10/01/2010

In the real estate business, you never know what the day is going to bring you. Kat Barry discusses how she managed to stay cool, calm, and focused following an unexpected turn of events.

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Real Estate Safety Stories: 'How I Stay Safe'

Publish Date: Wed, 09/01/2010

If you think you're not at risk, think again. These real estate professionals found themselves in uncomfortable situations and reveal what they do now to avoid risk.

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