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May 22, 2013
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Sales & Marketing: Feature Articles

  • 9 Key Rookie Mistakes
    Wed, 03/01/2006

    Real estate is harder than it looks, as many rookies learn. But even experienced sales associates can fall into bad habits. Here are some traps to avoid, and ways to spring yourself if you’ve slipped.

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  • Know Your Neighborhood
    Wed, 03/01/2006

    You’re new to an area, or you haven’t kept up with neighborhood changes. How do you learn about the housing stock and what trends are occurring that may affect inventory and price? There’s no single source but many.

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  • Give Customers What They Want
    Wed, 03/01/2006

    New research from the NATIONAL ASSOCIATION OF REALTORS® sheds light on how buyers and sellers choose a real estate practitioner and what they expect from the relationship.

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  • 15 Ways to Succeed in Different Types of Markets
    Wed, 03/01/2006

    Real estate trainer Mark Leader explains how to build business and impress customers no matter what “mood” your market is in.

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  • 5 Credit Mistakes Buyers Can Avoid
    Wed, 03/01/2006

    Giving top-notch service to buyers starts with making sure they’re on solid footing to obtain a home loan. Help them bypass these common credit mistakes.

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  • 5 Ways to Make People Happy
    Wed, 03/01/2006

    Your business success depends on how well you build positive relationships with customers. If you can make them happy, you’ll keep them coming back.

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  • Generating Referrals
    Wed, 03/01/2006

    Past customers aren’t the only ones who can send business your way. Here are ideas for increasing referrals.

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  • A Word to the Y's
    Wed, 03/01/2006

    In the grand scheme demographers have created, here’s how the Y’s compare to their elder homebuying counterparts.

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  • Teach the Children Well
    Wed, 03/01/2006

    A great way to help students get off on a sound financial footing — and create name recognition among future home owners—is to offer free seminars to high school and college students. Here's how.

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  • 5 Niches to Consider
    Wed, 03/01/2006

    The niche you choose will depend on your interests and your market, but here are some ideas to get you started.

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