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May 25, 2013
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Sales & Marketing: Feature Articles

  • In Defense of the HVCC
    Fri, 01/01/2010

    Is the Home Valuation Code of Conduct getting a bad rap for causing what real estate professionals say is a rise in inaccurate appraisals?

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  • Agents of Change: Promoting Green in Real Estate
    Sun, 11/01/2009

    Here are a few examples of how real estate pros are using their knowledge about green building to change how they do business and build their client base.

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  • Own Your Niche
    Wed, 07/01/2009

    Finding your niche in this increasingly specialized world pays dividends.

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  • 7 Recession-Busting Steps to Take Your Business Higher
    Fri, 05/01/2009

    Today, people are approaching real estate purchases with a sober eye. Here are seven steps you can take to boost your income.

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  • Ratings Matter
    Sun, 03/01/2009

    If consumers search your name on Google, chances are they’ll find information that paints a picture of you—your capabilities, your work ethic, your professionalism. Will you like the picture they find?

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  • Short Sales: The New Wild West
    Sun, 03/01/2009

    Given the growing share of the market distressed sales represent, it might be just a matter of time before you must get involved with short sales and REOs. Yet these and other complications make clear that it’s a market segment you want to enter into only with your eyes wide open.

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  • Overcoming Buyer Reluctance
    Thu, 01/01/2009

    Your sales expertise can help buyers feel comfortable jumping into a shifting market. Don't miss this exclusive excerpt from Gary Keller's new book, Shift: How Top Real Estate Agents Tackle Tough Times.

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  • Tips for Investing During a Downturn
    Mon, 12/01/2008

    Join these savvy real estate professionals who have parlayed large for-sale inventories and more affordable home prices into a personal buying opportunity—and in the process helped ensure a prosperous future.

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  • Dos and Don'ts of Effective Pricing
    Sat, 11/01/2008

    Setting the right price is the key to turning a listing into a timely sale, especially in today's tough market. Here's a collection of the best pricing tips from experts we've consulted.

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  • Work Smart Scripts: How to Ask for Referrals
    Wed, 10/01/2008

    We consulted some top sales coaches to provide conversational direction for your referral dialogues. The next time you feel tongue-tied about asking for referrals, practice these simple scripts to up your confidence—and your business.

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