Tuesday
May 21, 2013
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Sales & Marketing: Feature Articles

  • To Delegate or Not to Delegate
    Mon, 10/01/2012

    Outsourcing certain tasks to outside professionals and firms will help free up your time to do with you do best – give your clients superior service and grow your business.

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  • Media Match: Make all Your Ad Media Work Together
    Mon, 10/01/2012

    Property advertisements in various media platforms should not be in isolation from one another. Tie together wording, imagery, and branding to reach more buyers and achieve trusted consistency in your market.

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  • Social Capital 101
    Tue, 09/18/2012

    When building long-term relationships in business and in your community, put potential deals out of your mind, says Mark Leader, speaker at the 2012 REALTORS® Conference & Expo. Instead, focus on developing your social capital.

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  • Relationship Management: 4 Safety Essentials Every Agent Needs to Know
    Sat, 09/01/2012

    Your customer relationships can put your safety at risk. Here are four things you can do to make safety a bigger priority.

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  • Let's Get Reel
    Sat, 09/01/2012

    With millions of people watching online videos every month, it's time for real estate professionals to consider how they're adapting this resource in their marketing plans. Here are some tips for getting started.

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  • Show What It's Like to Live in a Home
    Wed, 08/01/2012

    It's a bold move, but one that may payoff: Include current home owners and their pets in advertising photos to show what makes a house a home.

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  • How Is Pinterest Panning Out?
    Wed, 08/01/2012

    A look at Pinterest, the current stats, and how agents and brands are using this new social networking site as a marketing tool.

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  • Humanizing Your Ads
    Wed, 08/01/2012

    Adding names to advertising copy can bring a human element to marketing a home for sale, inviting potential buyers to imagine themselves living in that space.

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  • Relationship Management: When One Bad Client Threatens Your Good Name
    Sun, 07/01/2012

    All it takes is one unhappy customer to threaten your reputation. What should you do when an unhappy client strikes?

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  • Match Powerful Photos With Powerful Headlines to Get Ads Noticed
    Fri, 06/01/2012

    Not all houses are the same, so why do so many real estate ads look alike? Stop writing complacent advertisements and start helping prospective buyers visualize what it’s like to live in a home.

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