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May 21, 2013
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Sales & Marketing: Feature Articles

  • Step into the Limelight
    Fri, 08/01/2008

    In an era when truly all the world’s a stage, what makes you stand out as a serious player among the million-plus real estate practitioners out there? Time to think about staging yourself.

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  • Keeping REALTORS® First
    Tue, 07/01/2008

    REALTOR.com President Errol Samuelson and Move President Lorna Borenstein explain how the new REALTOR.com will solidify the site as the No. 1 home search site among consumers and what the revamp means for you.

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  • From Sledge Hammer to Glamour
    Tue, 07/01/2008

    Jon and Sandy, young retirees, purchased a three-bedroom, three-bath, 2,400-square-foot home built in the 1970s in a community outside Las Vegas for $352,000. Restrictions by a homeowners association limited their options for exterior renovation, but they compensated by going all out in the interior.

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  • Listing Scripts: Smart Answers to Sellers' Concerns
    Sun, 06/01/2008

    Sales experts helped us develop four scenarios that represent some of the most common objections you’ll hear from sellers. Use these sample scripts to prepare yourself for your next listing appointment.

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  • Work Smart: Listing ABCs
    Sun, 06/01/2008

    What does it take to convince skeptical sellers that you’re the right salesperson to market their home? You need disciplined research and preparation skills to analyze the market, assess pricing options, and plan an effective marketing campaign for the home. Here are the resources to get started.

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  • Stop Stressing: Market Anxiety Overload
    Thu, 05/01/2008

    While there’s no silver bullet that will turn a slow market into a hot one, using a few of our strategies will reduce your anxieties now and ensure that you’re ready to make the most of the next market upswing.

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  • Stop Using Schools to Sell Homes
    Tue, 04/01/2008

    You already know that steering is wrong because discrimination is wrong. What you may not realize is steering also tears down communities and their schools. Practitioners owe the community a better way to sell its homes.

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  • 5 Questions To Ask Before You Go Out on Your Own
    Tue, 04/01/2008

    Here are questions to ask yourself to determine whether you have what it takes to fly solo.

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  • 10 Ways to Run an Effective Real Estate Seminar
    Tue, 04/01/2008

    From the content to the venue to the title, there are many items to keep in mind when planning a seminar.

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  • 4 Ways to Court International Investors
    Tue, 04/01/2008

    The dollar’s plunge against many foreign currencies, along with softening real estate prices, have made U.S. properties extremely attractive to overseas buyers. Here are four ways to tap into this expanding market.

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