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May 25, 2013
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Sales & Marketing: Feature Articles

  • Work Smart: Turn Customers Into Cheerleaders
    Wed, 10/01/2008

    Here’s how to build a referral business that grows your client base and increases your profits without breaking the bank.

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  • How Consumers Really Think
    Mon, 09/01/2008

    What do consumers really want? How do they make decisions about buying and selling? And just how self-aware are they about what influences those decisions?

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  • How to Win the Negotiation Without Being a Jerk
    Mon, 09/01/2008

    You won't get through even one day without the need to negotiate. So why not get better at it? The first thing to learn about negotiating is that “better” doesn’t necessarily mean being the nasty guy.

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  • 10 Tips to Boost Your On-Camera Appeal
    Fri, 08/01/2008

    Want to shine onscreen? Follow these tips from HGTV's Frontdoor.com.

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  • Shopping for a Swamp?
    Fri, 08/01/2008

    Rural real estate professionals have turned a growing demand for recreational land, some parcels of which include swamps, into a profitable full-time business.

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  • Master the Art of the Sound Bite
    Fri, 08/01/2008

    Media training is standard fare for most business executives today. And now many real estate practitioners are turning to public relations companies, media training companies, and even former reporters to acquire the skills needed to more effectively get their side of the story across when confronted with negative press about the real estate market.

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  • Look the Part
    Fri, 08/01/2008

    Whether you’re facing a television news camera or a potential client, don’t discount the importance of dressing for success.

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  • Take the Stage
    Fri, 08/01/2008

    There’s no shortage of programs to help real estate practitioners hone their selling, technology, and business management skills, but performance and improv classes offer unique benefits for both newcomers and world-weary sales veterans.

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  • Be a Better Speaker
    Fri, 08/01/2008

    Here are seven ways to improve your communication skills and better connect with prospects and clients.

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  • Work Smart: Helping Buyers Through Tough Terrain
    Fri, 08/01/2008

    You lose valuable selling time on the market while a buyer negotiates with a lender, only to have the loan fall through.What should you do to ensure that buyers can come up with the money to buy the home they’ve chosen? We’re here to help with a crash course in financing.

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