What's Your Best Low-Cost Prospecting Strategy?

Make friends.

"Regular check-ins are easier when you remain in touch. Check-ins are then not seen as solicitation calls—especially if you’re calling them about filing tax appeals, meeting for coffee, or going to a ballgame. "Clients for life" is a mind-set that’s focused on being a volunteer to support them. After all, that’s it’s all about." 
- Dan Nolan, SFR, EXIT Realty Advantage, Arlington Heights, Ill.

Find creative giveaways for a buck.

"We shop the dollar store for cute seasonal items that we put in cellophane bags and leave on doors with the expired letter."  
- Michelle DeRepentigny, SFR, Keller Williams Realty Greater Athens, Bogart, Ga.

Scan the newspapers.

"I send "congratulations on your engagement" notes to couples who announce their engagement in the local newspaper. I enclose my business card with a brief note of an offer to help them find their first dream home. The same goes for college graduates and senior citizens reaching a milestone birthday who may be looking to downsize." 
- Kathleen (Kathy) Rastetter, GRI, Keller Williams Realty Atlanta Partners, Duluth, Ga.

Slap a label on it.

"I made up some labels with my name, phone number, picture, and company name. I place them on small water bottles and Coke bottles to give potential clients at an open house. I also give them out when showing homes." 
- Linda Moore, Dickson Realty, Reno, Nev.

Do the simple things.

"Smile like you mean it. Really, really listen. Let the other person know "I get it." If you make a mistake, own up to it with no excuses. These are all free … just imagine what else you can do!" 
- Candy Cargill, Hill Country Real Estate, Blanco, Texas

Throw a fun party.

"I host a housewarming party for buyers as their closing gift. I ask for a guest list of at least 20 people and I also invite neighbors. I send personalized invitations to each of the guests. Not only do my clients have fun showing off their new home to their friends and family, but they also get to meet their new neighbors and I get referrals." 
- Lisa Belcher, Keller Williams Realty Myrtle Beach, S.C.