Monday
June 17, 2013
Home > Sales & Marketing

Sales & Marketing: Feature Articles

  • Humanizing Your Ads
    Wed, 08/01/2012

    Adding names to advertising copy can bring a human element to marketing a home for sale, inviting potential buyers to imagine themselves living in that space.

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  • Relationship Management: When One Bad Client Threatens Your Good Name
    Sun, 07/01/2012

    All it takes is one unhappy customer to threaten your reputation. What should you do when an unhappy client strikes?

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  • Match Powerful Photos With Powerful Headlines to Get Ads Noticed
    Fri, 06/01/2012

    Not all houses are the same, so why do so many real estate ads look alike? Stop writing complacent advertisements and start helping prospective buyers visualize what it’s like to live in a home.

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  • The Power of Brevity
    Fri, 06/01/2012

    The "gift of gab" may not always be a gift when it comes to working with clients. Pointed and effective communication through the use of questions can often help relay messages and gather information with the greatest impact.

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  • Can a Catchy Slogan Make You Stand Out?
    Tue, 05/01/2012

    Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.

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  • Establish Yourself as a Go-To Buyer’s Agent
    Tue, 05/01/2012

    Five tips for breaking into buyer representation.

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  • Paying It Forward
    Tue, 05/01/2012

    Looking to script a meaningful career? Mentoring plays a powerful role.

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  • Write Ads That Sell
    Mon, 04/16/2012

    Effective real estate ads begin with a compelling headline and pull the audience in by making them understand how they benefit from what’s being promoted. Learn more.

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  • 4 Keys to Distressed Property Sales Success
    Sun, 04/01/2012

    Distressed sales have a well-earned reputation for difficulty. But if you’re thorough in your dealings with consumers, lenders, and other agents, you will find things go much more smoothly.

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  • 7 Secrets to Winning Over More Buyers
    Mon, 03/12/2012

    What are buyers really thinking, and how can you better assist them? Here’s how to start improving your buyer relationships.

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