Friday
May 24, 2013
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Sales & Marketing: Feature Articles

  • Win the Listing Before You Get to the Presentation
    Fri, 02/15/2013

    Client testimonials can be the most powerful tool to attract new prospects. Check out these ideas for effectively using testimonials in your marketing materials.

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  • Research Your Advertising to Guarantee its Effectiveness
    Wed, 02/13/2013

    In a follow-up to his 10-part series on writing successful real estate ads, Ian Grace offers bonus tip No. 11, which covers how to research potential buyers and test your advertising.

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  • Avoiding the Condo Blues
    Wed, 02/13/2013

    Working a condo niche can be a great source of clients for your business, but you need to do your homework first. Be aware of these three pitfalls in order to help your clients make a sound investment while putting yourself on the road to success.

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  • Awkward Networking Situations and How to Handle Them
    Wed, 02/13/2013

    Have you ever found yourself in an uncomfortable conversation that you weren’t sure exactly how to get out of? In this edition of "Ringside With Michael," networking expert Michael Goldberg takes a humorous but practical look at different networking scenarios and how to get through those awkward moments unscathed.

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  • Best Practices for Your Real Estate Web Site Home Page
    Tue, 02/12/2013

    Here are 8 ways to make potential clients fall in love with your real estate Web site and give you more business.

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  • Getting Your Sellers to Pay for Advertising
    Fri, 01/25/2013

    A trend that has dominated markets in Australia and New Zealand for years could give your clients a significantly higher net result on their sale.

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  • Marketing Listings: DIY or IOU?
    Fri, 01/11/2013

    You've got a great new listing and need to get the word out with a plan that will impress your clients and get the property sold. How do you decide between outsourced and DIY marketing?

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  • Reaching Across the Globe
    Thu, 01/10/2013

    International buyers are increasingly eager to invest in U.S. properties. Are you prepared to guide them?

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  • Go Global: 5 Tips to Get Started
    Thu, 01/10/2013

    Here are five tips to help you get in on the international niche no matter where you are in the country and no matter in the world where your future clients come from.

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  • Networking: How You Do It
    Thu, 01/10/2013

    We asked for your sure-fire tips for cultivating fabulous business relationships. Here are some of the ideas you swear by.

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