July 1, 2016

Sales & Marketing: Feature Articles

  • Thu, 07/11/2013

    Large companies and small, franchise affiliates and independents: Brokerages can unwittingly sabotage their brand-building efforts. Here are five branding don'ts.

  • Thu, 07/11/2013

    A corporate identity has meaning when it reflects core values that align with those of its customers.

  • Thu, 07/11/2013

    How one multiple listing service leveraged its existing value proposition in a rebranding effort.

  • Thu, 07/11/2013

    What will the new Berkshire Hathaway HomeServices look like, and what's the plan for existing Prudential and Real Living franchisees?

  • Thu, 07/11/2013

    What sets you apart in this business? Play it up.

  • Wed, 06/19/2013

    Here are five reasons you may not be getting more (or any) referrals, and what you can do about it.

  • Thu, 06/13/2013

    Asian-Americans and immigrants from Asia are both growing segments of the population of home buyers in this country. Learn how to serve and reach these groups more effectively.

  • Thu, 05/30/2013

    Most believe that referrals just happen when they happen and that they’re out of the receiver’s control. But in reality, you can target for referrals. Here's how.

  • Mon, 05/20/2013

    One of the most important things real estate practitioners give consumers is positivity. Here are a few ways you can keep yourself in the right mindset and bring positive energy to your interactions with clients.

  • Thu, 05/09/2013

    Are your marketing messages going straight into spam folders? Here’s how to get people to pay attention.