October 25, 2014

Sales & Marketing: Feature Articles

  • Thu, 03/01/2012

    Cold calling, referrals, social media—how you make that initial contact with a potential client is one thing, but how you convert those leads is another matter. Professionals share their tips for turning leads into prospects, clients, and eventually future referral sources.

  • Thu, 03/01/2012

    There's no one right way to do a listing presentation. Some practitioners emphasize statistics. Others focus on style. While you have to play to your own strengths, here are four things to steer clear of when discussing your services with a prospective seller.

  • Thu, 03/01/2012

    Negotiating is not only an important part of real estate but an important part of life, says John McKee, a business coach and author of many management books. A negotiation shouldn't be about winning or losing but about making sure both parties end up satisfied with the agreement. McKee suggests:

  • Thu, 03/01/2012

    Commission checks may not be what they once were. But selling homes isn't the only way a savvy practitioner can earn a paycheck. Years of practicing real estate may have helped you develop other skill sets that you can use to your financial advantage. Here are six ways practitioners have branched out.

  • Thu, 03/01/2012

    One of the things people love about being in real estate is that you set your own schedule. The freedom can be wonderful, but some people don't have the self-discipline to use their time effectively.

  • Fri, 01/20/2012

    Rentals are booming right now, thanks to falling home prices and economic uncertainty. Real estate pros who don’t take advantage of this situation will miss out on money-generating opportunities.

  • Wed, 01/04/2012

    Divorces typically spike in the month of January, which can present opportunities for real estate professionals who are savvy enough to steer through these tricky situations.

  • Sun, 01/01/2012

    If you’re caught up in gimmicks, you may be missing out on business opportunities right in front of you.

  • Tue, 12/13/2011

    How good are you at making business connections? Learn how to make a strong first impression when working the crowd so that you can start building a successful referral business of your peers.

  • Tue, 11/01/2011

    If you're waiting for a dramatic turnaround in the market to save your business, stop. Instead, get mentally stronger and improve your commitment to your career.