May 27, 2015

Sales & Marketing: Feature Articles

  • Tue, 11/27/2012

    Don’t give up on your advertising campaign too soon. Repetition is key to attracting a buyer’s eye.

  • Wed, 10/17/2012

    At the National Association of REALTORS® Workforce Housing Forum in Chicago, policymakers, association executives and real estate professionals were eager to share the success stories and ongoing challenges of getting working-class Americans into housing that they can afford. Here are some techniques that can help you get workforce housing working in your market.

  • Mon, 10/01/2012

    Don't blanket-advertise your listings. Instead, talk directly to various buyers through multifaceted ad campaigns.

  • Mon, 10/01/2012

    Outsourcing certain tasks to outside professionals and firms will help free up your time to do with you do best – give your clients superior service and grow your business.

  • Mon, 10/01/2012

    Property advertisements in various media platforms should not be in isolation from one another. Tie together wording, imagery, and branding to reach more buyers and achieve trusted consistency in your market.

  • Tue, 09/18/2012

    When building long-term relationships in business and in your community, put potential deals out of your mind, says Mark Leader, speaker at the 2012 REALTORS® Conference & Expo. Instead, focus on developing your social capital.

  • Sat, 09/01/2012

    With millions of people watching online videos every month, it's time for real estate professionals to consider how they're adapting this resource in their marketing plans. Here are some tips for getting started.

  • Wed, 08/01/2012

    It's a bold move, but one that may payoff: Include current home owners and their pets in advertising photos to show what makes a house a home.

  • Wed, 08/01/2012

    A look at Pinterest, the current stats, and how agents and brands are using this new social networking site as a marketing tool.

  • Wed, 08/01/2012

    Adding names to advertising copy can bring a human element to marketing a home for sale, inviting potential buyers to imagine themselves living in that space.