July 23, 2016

Sales & Marketing: Feature Articles

  • Thu, 10/17/2013

    Don’t waste your time on every technology bandwagon. And don’t fall victim to common online marketing misconceptions. Unfortunately, real estate pros have been lied to — because nothing works better than just being yourself.

  • Mon, 09/23/2013

    If your new client seems standoffish or passive, they may have been burned by a salesperson before. Here are four tips for breaking down barriers and building unilateral respect.

  • Thu, 09/12/2013

    Here's how to engage potential buyers with interactive floor plans and well thought out photos in your real estate marketing.

  • Tue, 08/13/2013

    A small amount of buyer's remorse can be natural, but how do you help clients whose fears get the best of them? These four tips may offer solace.

  • Thu, 07/11/2013

    Large companies and small, franchise affiliates and independents: Brokerages can unwittingly sabotage their brand-building efforts. Here are five branding don'ts.

  • Thu, 07/11/2013

    A corporate identity has meaning when it reflects core values that align with those of its customers.

  • Thu, 07/11/2013

    How one multiple listing service leveraged its existing value proposition in a rebranding effort.

  • Thu, 07/11/2013

    What sets you apart in this business? Play it up.

  • Thu, 07/11/2013

    What will the new Berkshire Hathaway HomeServices look like, and what's the plan for existing Prudential and Real Living franchisees?

  • Wed, 06/19/2013

    Here are five reasons you may not be getting more (or any) referrals, and what you can do about it.