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June 18, 2013
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Sales & Marketing: Feature Articles

  • Relationship Management: How Likable Are You, Really?
    Sun, 05/01/2011

    Don’t wallow in thoughts about whether people really like you. Here are some tips on how to charm and captivate consumers.

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  • What Does Gen Y Want?
    Sun, 05/01/2011

    One thing real estate pros should know about Generation Y is that its members prefer to swap texts to phone calls or even e-mails. Here's more info on the preferences of this up-and-coming group of consumers.

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  • Are You Playing the Right Role?
    Sun, 05/01/2011

    Consumers today are looking for expertise in their real estate agents. Make sure you're playing the part.

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  • 3 Questions You Need to Help Buyers Answer
    Fri, 04/01/2011

    Real estate trainer and negotiation expert Steve Harney shares smart responses to the top questions that buyers have today.

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  • 8 Easy, Budget-Friendly Business Improvements
    Fri, 04/01/2011

    Need to keep your budget in check? Readers around the country told us how they are doing more with less.

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  • What Animal Are You?
    Fri, 04/01/2011

    More than 20,000 people--mostly real estate practitioners--have taken Stefan Swanepoel’s intriguing "What Animal Am I?" quiz. Here’s a breakdown of where quiz respondents have landed to date.

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  • What's Your Best Low-Cost Prospecting Strategy?
    Fri, 04/01/2011

    We asked. Here are your answers.

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  • 6 Tips for Looking Great in Your Head Shot
    Fri, 04/01/2011

    For the best look, follow the advice of commercial photographers Greg Kamin, co-owner of Twin Cities–based Gamut One Studios, and Rob Barnes, of Robert Barnes Photography in Chicago.

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  • 4 Ways to Perk Up the Open House
    Fri, 04/01/2011

    Practitioners are increasingly looking for alternatives to the traditional Sunday open house that will successfully bring in buyers and grow their prospect list.

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  • How to Win Clients With Brand Journalism
    Fri, 04/01/2011

    Ann Handley, chief content officer of MarketingProfs, recently co-authored a book that explains how to produce compelling content to draw customers into business Web sites. Here’s her advice.

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