Tuesday
July 29, 2014

Sales & Marketing: Feature Articles

  • Mon, 03/12/2012

    What are buyers really thinking, and how can you better assist them? Here’s how to start improving your buyer relationships.

  • Mon, 03/12/2012

    The key to creating ads that work is knowing what consumers you want to attract and how they’ll benefit from working with you. Learn more.

  • Mon, 03/12/2012

    In real estate and cooking, a good outcome is the result of careful planning, timing, and choosing the right ingredients. Learn how you can find the right “recipe” for your business.

  • Thu, 03/01/2012

    Even in the Internet age, direct mail is a more popular marketing technique than video and social networking sites, according to data from NAR’s 2011 Profile of Home Buyers and Sellers. Almost 20 percent of sales associates use direct mail in their marketing. Here are ideas for making this technique work best for you.

  • Thu, 03/01/2012

    You don't have much time to make a great first impression with a potential client. Whether you're on an elevator or standing in line for coffee, you should have a script in mind that could open the door to future conversation. Here are some tips from New York–based executive coach Dale Kurow.

  • Thu, 03/01/2012

    Cold calling, referrals, social media—how you make that initial contact with a potential client is one thing, but how you convert those leads is another matter. Professionals share their tips for turning leads into prospects, clients, and eventually future referral sources.

  • Thu, 03/01/2012

    There's no one right way to do a listing presentation. Some practitioners emphasize statistics. Others focus on style. While you have to play to your own strengths, here are four things to steer clear of when discussing your services with a prospective seller.

  • Thu, 03/01/2012

    Negotiating is not only an important part of real estate but an important part of life, says John McKee, a business coach and author of many management books. A negotiation shouldn't be about winning or losing but about making sure both parties end up satisfied with the agreement. McKee suggests:

  • Thu, 03/01/2012

    Commission checks may not be what they once were. But selling homes isn't the only way a savvy practitioner can earn a paycheck. Years of practicing real estate may have helped you develop other skill sets that you can use to your financial advantage. Here are six ways practitioners have branched out.

  • Thu, 03/01/2012

    One of the things people love about being in real estate is that you set your own schedule. The freedom can be wonderful, but some people don't have the self-discipline to use their time effectively.