Monday
December 22, 2014

Sales & Marketing: Feature Articles

  • Wed, 08/01/2012

    A look at Pinterest, the current stats, and how agents and brands are using this new social networking site as a marketing tool.

  • Wed, 08/01/2012

    Adding names to advertising copy can bring a human element to marketing a home for sale, inviting potential buyers to imagine themselves living in that space.

  • Fri, 06/01/2012

    Not all houses are the same, so why do so many real estate ads look alike? Stop writing complacent advertisements and start helping prospective buyers visualize what it’s like to live in a home.

  • Fri, 06/01/2012

    The "gift of gab" may not always be a gift when it comes to working with clients. Pointed and effective communication through the use of questions can often help relay messages and gather information with the greatest impact.

  • Tue, 05/01/2012

    Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.

  • Tue, 05/01/2012

    Five tips for breaking into buyer representation.

  • Tue, 05/01/2012

    Looking to script a meaningful career? Mentoring plays a powerful role.

  • Mon, 04/16/2012

    Effective real estate ads begin with a compelling headline and pull the audience in by making them understand how they benefit from what’s being promoted. Learn more.

  • Sun, 04/01/2012

    Distressed sales have a well-earned reputation for difficulty. But if you’re thorough in your dealings with consumers, lenders, and other agents, you will find things go much more smoothly.

  • Mon, 03/12/2012

    What are buyers really thinking, and how can you better assist them? Here’s how to start improving your buyer relationships.