June 25, 2016

Sales & Marketing: Feature Articles

  • Tue, 01/21/2014

    Selling the home at the end of a marriage calls for emotional sensitivity and an understanding of financial and legal complexities.

  • Tue, 01/07/2014

    If you are serious about dramatically increasing your rent roll, consider changing your focus and taking a new approach to landlord relationships.

  • Wed, 12/18/2013

    By focusing on your natural talents and eliminating distractions, your business will soar in the coming new year.

  • Fri, 11/08/2013
  • Sat, 11/02/2013

    Online auctions are opening up vast opportunities for buyers and their agents.

  • Thu, 10/17/2013

    Don’t waste your time on every technology bandwagon. And don’t fall victim to common online marketing misconceptions. Unfortunately, real estate pros have been lied to — because nothing works better than just being yourself.

  • Mon, 09/23/2013

    If your new client seems standoffish or passive, they may have been burned by a salesperson before. Here are four tips for breaking down barriers and building unilateral respect.

  • Thu, 09/12/2013

    Here's how to engage potential buyers with interactive floor plans and well thought out photos in your real estate marketing.

  • Tue, 08/13/2013

    A small amount of buyer's remorse can be natural, but how do you help clients whose fears get the best of them? These four tips may offer solace.

  • Thu, 07/11/2013

    Large companies and small, franchise affiliates and independents: Brokerages can unwittingly sabotage their brand-building efforts. Here are five branding don'ts.