Sunday
April 20, 2014

Sales & Marketing: Feature Articles

  • Tue, 05/01/2012

    Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.

  • Tue, 05/01/2012

    Five tips for breaking into buyer representation.

  • Tue, 05/01/2012

    Looking to script a meaningful career? Mentoring plays a powerful role.

  • Mon, 04/16/2012

    Effective real estate ads begin with a compelling headline and pull the audience in by making them understand how they benefit from what’s being promoted. Learn more.

  • Sun, 04/01/2012

    Distressed sales have a well-earned reputation for difficulty. But if you’re thorough in your dealings with consumers, lenders, and other agents, you will find things go much more smoothly.

  • Mon, 03/12/2012

    What are buyers really thinking, and how can you better assist them? Here’s how to start improving your buyer relationships.

  • Mon, 03/12/2012

    The key to creating ads that work is knowing what consumers you want to attract and how they’ll benefit from working with you. Learn more.

  • Mon, 03/12/2012

    In real estate and cooking, a good outcome is the result of careful planning, timing, and choosing the right ingredients. Learn how you can find the right “recipe” for your business.

  • Thu, 03/01/2012

    Even in the Internet age, direct mail is a more popular marketing technique than video and social networking sites, according to data from NAR’s 2011 Profile of Home Buyers and Sellers. Almost 20 percent of sales associates use direct mail in their marketing. Here are ideas for making this technique work best for you.

  • Thu, 03/01/2012

    You don't have much time to make a great first impression with a potential client. Whether you're on an elevator or standing in line for coffee, you should have a script in mind that could open the door to future conversation. Here are some tips from New York–based executive coach Dale Kurow.