Wednesday
August 27, 2014

Sales & Marketing: Feature Articles

  • Tue, 09/18/2012

    When building long-term relationships in business and in your community, put potential deals out of your mind, says Mark Leader, speaker at the 2012 REALTORS® Conference & Expo. Instead, focus on developing your social capital.

  • Sat, 09/01/2012

    With millions of people watching online videos every month, it's time for real estate professionals to consider how they're adapting this resource in their marketing plans. Here are some tips for getting started.

  • Wed, 08/01/2012

    It's a bold move, but one that may payoff: Include current home owners and their pets in advertising photos to show what makes a house a home.

  • Wed, 08/01/2012

    A look at Pinterest, the current stats, and how agents and brands are using this new social networking site as a marketing tool.

  • Wed, 08/01/2012

    Adding names to advertising copy can bring a human element to marketing a home for sale, inviting potential buyers to imagine themselves living in that space.

  • Fri, 06/01/2012

    Not all houses are the same, so why do so many real estate ads look alike? Stop writing complacent advertisements and start helping prospective buyers visualize what it’s like to live in a home.

  • Fri, 06/01/2012

    The "gift of gab" may not always be a gift when it comes to working with clients. Pointed and effective communication through the use of questions can often help relay messages and gather information with the greatest impact.

  • Tue, 05/01/2012

    Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.

  • Tue, 05/01/2012

    Five tips for breaking into buyer representation.

  • Tue, 05/01/2012

    Looking to script a meaningful career? Mentoring plays a powerful role.