Monday
September 26, 2016

Sales & Marketing: Feature Articles

  • Thu, 03/01/2007

    Holly Janney knows how important incentives are for snagging buyers when inventory is up. Here she shares a list of buyer incentives.

  • Thu, 03/01/2007

    A pending foreclosure is stressful and confusing. If you can help owners through this difficult time, you could earn their gratitude and loyalty for years to come. Here are some options to keep in mind.

  • Thu, 03/01/2007

    Getting sellers to understand today’s market might take time. But by following these tips, you'll encounter less resistance.

  • Thu, 03/01/2007

    Home owners who use a real estate professional tend to sell their homes for about 16 percent more than those who don’t use one, according to 2005 statistics from the NATIONAL ASSOCIATION OF REALTORS®. And that’s a great way to show your value once you find FSBOs.

  • Thu, 03/01/2007

    A strong head shot on your business card or Web site can help bring you more business; a bad photo can turn off potential customers.

  • Thu, 03/01/2007

    Here are four key requirements for commercial e-mails according to the CAN-SPAM Act.

  • Thu, 03/01/2007

    Your customers’ in-boxes are packed with e-mail from coworkers, friends, and advertisers. So how do you make sure your e-newsletter gets noticed and read?

  • Thu, 03/01/2007

    Seasoned newspaper editor Joan Stewart knows what it takes to get your name in the paper without charge. She offers these tips to help businesses of all sizes get noticed by the media.

  • Thu, 03/01/2007

    Boost your network by connecting with other practitioners and professionals online. It’s a great way to get referrals and advice. Here are a few Web sites that can get you networking fast.

  • Thu, 03/01/2007

    With an estimated 78 million baby boomers in the United States, this generation most likely makes up a good portion of your client base. By learning more about this fascinating demographic, you can tailor your service to suit their needs and wants.