Tuesday
January 23, 2018

Sales & Marketing: Feature Articles

  • Tue, 01/01/2008

    There’s no universal method of budgeting. What’s important is to find a process that works for you and stick with it. Use this budgeting blueprint, and the accompanying budget tips, to get you started.

  • Sat, 12/01/2007

    Experts say the holidays are a prime time to delve into business development. Every holiday party offers a new chance to make positive first impressions with prospects and cement your relationship with colleagues or past clients. To make the most of this holiday season, follow these networking rules.

  • Thu, 11/01/2007

    A professional portfolio is an invaluable sales tool: a pictorial of you, your background, your skills, your hobbies, and your talents, with letters of recommendation from those who know and trust you.

  • Thu, 11/01/2007

    In an age where critics are everywhere, you must hold yourself to a high standard.

  • Mon, 10/01/2007

    It’s essential for real estate practitioners to understand what makes Gen Y tick. After all, it won’t be long before Gen Yers — also called “millennials” and “echo boomers” — are a dominant segment of home buyers.

  • Mon, 10/01/2007

    Antisolicitation laws have hampered the ability to reach prospective clients by e-mail and phone. The good news is that since real estate is still grounded in relationships, you can always be creative in marketing to new clients. Savvy agents are using two techniques to do just that.

  • Sat, 09/01/2007

    Instead of dealing with the angst of the credit-crunched first-timer, the bloodthirstiness of the bargain-hunter, or the denial of the seller, it’s time you start working with investors.

  • Sat, 09/01/2007

    You must do an ever-efficient job of tracking down customers in your niche and convincing them that you’re the one they should choose for their real estate needs. One successful way to do this: Hold a seminar.

  • Sat, 09/01/2007

    To help you save a little cash, while still getting the marketing exposure you need, we recently asked readers to send in their very best business-boosting idea for under $1,000. The feedback was impressive: the vast majority of ideas that poured in were far less than $1,000, and many of them were free.

  • Sat, 09/01/2007

    If you expect to build your business for long-term prosperity, you occasionally have to step outside the here-and-now. REALTOR® Magazine’s 2007 Innovators Series lets you sit in on freewheeling discussions with thought leaders in brokerage, technology, marketing, and customer service. Find out firsthand where some of the sharpest minds in the field think the industry is going.