Monday
May 2, 2016

Sales & Marketing: Feature Articles

  • Thu, 02/01/2007

    Here’s a simple worksheet that will guide you through three steps in estimating your hourly earnings.

  • Mon, 01/01/2007

    FSBOs garner a lot of salespeople’s marketing energy, but there’s a separate breed of consumers you may be overlooking in your prospecting efforts: buyers unrepresented by a buyer’s agent, or BUBBAs — an acronym that’s becoming part of real estate vocabulary, according to practitioners.

  • Fri, 12/01/2006

    There may be an advertising medium that you’re overlooking — TV. You may think that this platform is out of your financial reach, but there are a number of new ways to be seen and heard on television for a reasonable price.

  • Fri, 12/01/2006

    This festive time of year offers no shortage of opportunities to network, celebrate with colleagues, and show your appreciation to clients with holiday cards and gifts. Yet with all of these cheery occasions comes the potential for etiquette mishaps. Here, manners experts and real estate pros answer some common questions and provide tips that will help you make a great impression this holiday season.

  • Fri, 12/01/2006

    When buyers appear to be in no hurry to make an offer, you must ask the right questions and then listen up. Only then will you discover their concerns.

  • Wed, 11/01/2006

    Many times you are going to find that family members just don’t understand how your business works. It’s your job to make sure people understand that, thanks to the Internet, your company could expose their property to buyers around town, around the country, or around the world.

  • Sun, 10/01/2006

    We asked readers of our monthly Business Tips Newsletter to share their best strategies for achieving their ambitious business goals and still having time for family, friends, and fun. If you can find just a few new strategies for keeping your hectic life in order, this article will be well worth the valuable time it takes to read it.

  • Sun, 10/01/2006

    Craig Della Penna specializes in selling homes near old railroad tracks that have been converted to trails for biking and walking, a conversion known as “rails to trails” that is expected to grow throughout the United States in the years ahead. As baby boomers—with their focus on health and recreation—near retirement, Della Penna expects his waiting list to grow.

  • Fri, 09/01/2006

    While there is no denying that location is the holy grail of real estate, water is the lifeblood, especially in residential properties. In rural areas the water often comes from private wells, and the quality of that groundwater is directly related to the quality of family life, and even property values.

  • Fri, 09/01/2006

    Taking your practice international may be simpler than you’d imagine. Much global business stems from your ability to build relationships and exchange referrals—skills you already possess.