Thursday
April 27, 2017

Sales & Marketing: Feature Articles

  • Tue, 05/01/2007

    It’s always healthy to get an outsider’s perspective, especially when it comes to something as critical as marketing materials. We asked readers to send in their ads for an honest critique, with the idea that feedback from consumers and a marketing expert would benefit them and other readers who are looking for a way to spruce up their public image.

  • Tue, 05/01/2007

    Marketing doesn’t have to be expensive to be effective, but delivery is crucial. To make your marketing stand out, it’s imperative to avoid these five common mistakes.

  • Sun, 04/01/2007

  • Sun, 04/01/2007

    Practitioners at large firms often obtain E&O policies through their brokerage’s preferred provider. However, in some cases it’s necessary to shop for your own insurance. Since premiums are determined by your individual situation and risk profile, there’s no one-size-fits-all policy.

  • Sun, 04/01/2007

    FSBOs aren’t all cut from the same cloth. They have different motivations for wanting to sell without an agent. How you respond to their beliefs about the value of real estate agents and the cost of representation can have a direct impact on your bottom line.

  • Thu, 03/01/2007

    True, it's no longer possible in most of today’s markets to flip a home to another buyer at a substantial premium, but investors can still make money in real estate. For investors who love the challenge, you’re in luck — it can still be a good time to buy a home, improve it, and sell it at a profit.

  • Thu, 03/01/2007

    It’s tough to come up with new closing gift ideas all the time. Set yourself apart and build referrals with these clever closing gifts.

  • Thu, 03/01/2007

    Ever wonder why that other practitioner gets more listings than you? Steve Stewart explains why top producers are so successful.

  • Thu, 03/01/2007

    Sometimes you might need to invest a little cash to achieve the desired look with staging materials. But you won’t bust your budget with these ideas under $25.

  • Thu, 03/01/2007

    Understanding these concepts is key to a successful negotiation.