Thursday
April 19, 2018

Sales & Marketing: Feature Articles

  • Sat, 03/01/2008

    REO business awaits those who can juggle details and expectations for fast turnover while earning the trust of lenders.

  • Sat, 03/01/2008

    To prevent procrastination and ensure you will have a steady stream of new clients flowing into your office, you need a prospecting plan that you work day in and day out.

  • Sat, 03/01/2008

    If you’re not prospecting because you’re not sure what to say, fear no more. Here are techniques for handling today’s most common objections from prospective clients. Here's a look at four sample scenarios and what you should say.

  • Fri, 02/01/2008

    Despite a recent U.S. publicity blitz about the moderate Arab city-state, Dubai remains a mystery to most Americans.

  • Fri, 02/01/2008

    Many real estate practitioners are concerned about being charged with housing bias based on the wording in their advertisements. Seemingly harmless words may trigger a complaint. Learn the key to composing advertising in compliance with the Fair Housing Act.

  • Fri, 02/01/2008

    Having the knowledge to address basic questions about pricing, the potential for disruption, and how to find a reputable contractor is not only helpful to clients but can help build your professional reputation.

  • Tue, 01/01/2008

    Even if you’re not a TV devotee, bear in mind that consumers’ expectations are increasingly influenced by what they view from the comfort of their family room couch. Here's a sampling of responses to our recent query about what irks or captivates you about real estate TV.

  • Tue, 01/01/2008

    A realistic budget that includes all of your monthly expenses is the first step to a stronger financial footing. As you create your budget for the year ahead, be on the lookout for areas where you can easily save money — you’ll find that every little thing counts.

  • Tue, 01/01/2008

    If you work for a one-stop-shop brokerage with an in-house mortgage operation, you possess a powerful tool to aid customers who otherwise could have trouble finding safe, affordable loan options.

  • Tue, 01/01/2008

    There’s no universal method of budgeting. What’s important is to find a process that works for you and stick with it. Use this budgeting blueprint, and the accompanying budget tips, to get you started.