Monday
February 27, 2017

Sales & Marketing: Feature Articles

  • Sun, 04/01/2007

    Practitioners at large firms often obtain E&O policies through their brokerage’s preferred provider. However, in some cases it’s necessary to shop for your own insurance. Since premiums are determined by your individual situation and risk profile, there’s no one-size-fits-all policy.

  • Sun, 04/01/2007

    FSBOs aren’t all cut from the same cloth. They have different motivations for wanting to sell without an agent. How you respond to their beliefs about the value of real estate agents and the cost of representation can have a direct impact on your bottom line.

  • Thu, 03/01/2007

    True, it's no longer possible in most of today’s markets to flip a home to another buyer at a substantial premium, but investors can still make money in real estate. For investors who love the challenge, you’re in luck — it can still be a good time to buy a home, improve it, and sell it at a profit.

  • Thu, 03/01/2007

    It’s tough to come up with new closing gift ideas all the time. Set yourself apart and build referrals with these clever closing gifts.

  • Thu, 03/01/2007

    Ever wonder why that other practitioner gets more listings than you? Steve Stewart explains why top producers are so successful.

  • Thu, 03/01/2007

    Understanding these concepts is key to a successful negotiation.

  • Thu, 03/01/2007

    Here are three common bones of contention that might come up during a real estate transaction. For each, we’ve provided the positions and interests of both buyer and seller and offered some possible solutions.

  • Thu, 03/01/2007

    Take the advice of these successful coaches on how to answer common customer objections.

  • Thu, 03/01/2007

    Before you take the plunge into real estate investing, familiarize yourself with the vocabulary.

  • Thu, 03/01/2007

    Holly Janney knows how important incentives are for snagging buyers when inventory is up. Here she shares a list of buyer incentives.