Friday
August 1, 2014

Sales & Marketing: Feature Articles

  • Tue, 03/01/2005

    Here are solutions to common time traps.

  • Tue, 03/01/2005

    An estimated 70 percent of all homes sold annually receive a home inspection. Still, confusion persists over what the process does, and doesn’t, involve.

  • Tue, 03/01/2005

    The best-looking direct mail piece is useless if you have nowhere to send it. Here are sources for compiling your mailing list.

  • Tue, 03/01/2005

    Build customer loyalty by using some of the tactics Disney, Starbucks, and other savvy marketers have implemented.

  • Tue, 03/01/2005

    Holding homebuying seminars can be a great way to attract buyer prospects—but only if the seminars are well planned and executed. Here’s what to do and when.

  • Mon, 03/01/2004

    When sellers balk at the commission you’re asking, how do you convince them you’re worth the money? Try these persuasive pitches.

  • Mon, 03/01/2004

    Want to convert more FSBOs? Put together a service package that includes information they’ll need to sell on their own. When they decide to hire a listing agent, they’ll call you. Here are seven documents to include in the packet

  • Mon, 03/01/2004

    Here’s some welcome news: 44 percent of buyers choose a salesperson based on the recommendation of a friend, neighbor, or family member. Here's how to increase those referrals.

  • Mon, 03/01/2004

    New in the business? Get on the right career track from the get-go with these tips.

  • Mon, 03/01/2004

    There’s nothing more satisfying to you and your clients than a job well done. Use or adapt this checklist for all your listings.