Monday
October 23, 2017

Sales & Marketing: Feature Articles

  • Sat, 09/01/2007

    To help you save a little cash, while still getting the marketing exposure you need, we recently asked readers to send in their very best business-boosting idea for under $1,000. The feedback was impressive: the vast majority of ideas that poured in were far less than $1,000, and many of them were free.

  • Sat, 09/01/2007

    Referrals and repeat business are always the best sources of business because prospective clients come with either a recommendation from a trusted acquaintance or a memory of superior service. Referrals and repeat business, however, must be cultivated through periodic reminders that you are still active in business and concerned about your clients’ welfare and happiness.

  • Sat, 09/01/2007

    If you expect to build your business for long-term prosperity, you occasionally have to step outside the here-and-now. REALTOR® Magazine’s 2007 Innovators Series lets you sit in on freewheeling discussions with thought leaders in brokerage, technology, marketing, and customer service. Find out firsthand where some of the sharpest minds in the field think the industry is going.

  • Wed, 08/01/2007

  • Wed, 08/01/2007

    Interested in taking your real estate career down a new path? You might want to check out real estate management. Not only is there a large pool of potential clients who own — or are looking to own — an investment or rental property, but there are many job openings as aging property managers retire, he says.

  • Wed, 08/01/2007

    If you're a rookie, you need to learn how to save and how to spend like a top producer.

  • Sun, 07/01/2007

    To be productive from home, you need to lay out some house rules. After all, when your surroundings are conducive to working and you’re in the right mindset, you’ll get a lot more done. Here are nine tips.

  • Sun, 07/01/2007

    Because direct mail is one of the most costly advertising media in terms of the cost for each contact made, you don’t want to waste dollars on mailings that fail to maximize results.

  • Fri, 06/01/2007

    To help you gain a better understanding of short sales and what it takes to specialize in this growing area, we took a look at some of the most common questions on this topic that you and your customers likely will face today.

  • Fri, 06/01/2007

    Virtually every real estate transaction involves numbers; therefore, it follows that everyone in the real estate business should be proficient with numbers. This pretest is intended to help you determine areas needing the greatest amount of study.