Thursday
April 24, 2014

Sales & Marketing: Feature Articles

  • Mon, 03/01/2004

    When sellers balk at the commission you’re asking, how do you convince them you’re worth the money? Try these persuasive pitches.

  • Mon, 03/01/2004

    Want to convert more FSBOs? Put together a service package that includes information they’ll need to sell on their own. When they decide to hire a listing agent, they’ll call you. Here are seven documents to include in the packet

  • Mon, 03/01/2004

    Here’s some welcome news: 44 percent of buyers choose a salesperson based on the recommendation of a friend, neighbor, or family member. Here's how to increase those referrals.

  • Mon, 03/01/2004

    New in the business? Get on the right career track from the get-go with these tips.

  • Mon, 03/01/2004

    There’s nothing more satisfying to you and your clients than a job well done. Use or adapt this checklist for all your listings.

  • Mon, 03/01/2004

    Effective marketing stimulates people’s curiosity to call you. Here’s how to use key marketing tools.

  • Mon, 03/01/2004

    By the year 2010, an estimated 80 percent of all first-time homebuyers will be immigrants. To avoid being left out of this growing market, consider these tips

  • Mon, 03/01/2004

    Be aware of these cultural sensitivities when giving gifts to clients from other countries.

  • Mon, 03/01/2004

    What qualities help top performers eclipse competitors? There’s no single bullet—just the steady application of these skills.

  • Mon, 03/01/2004

    Consider these two descriptions of the same house. Which one works better?