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May 21, 2013
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Sales & Marketing: Feature Articles

  • Surviving an Encounter With a Creepy Consumer
    Tue, 08/09/2011

    Nearly all real estate pros have worked with clients and customers who have personal quirks and peculiarities. But very few have dealt with any as strange and disturbing as this one, says Kat Barry.

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  • What Is a 'Lead' to You?
    Tue, 08/09/2011

    Getting leads is easier than ever, thanks to all of the technology at your disposal today. But it's important to qualify them so that you're focusing your time and energy on the right consumers.

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  • Expand Your Network, Increase Your Referrals
    Mon, 07/18/2011

    Stop working so hard! Learn how to get others to start bringing more business your way through a professional network that includes some unexpected professionals all coming together for the sake of swapping referrals.

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  • Rev Up Your Revenue
    Fri, 07/08/2011

    Getting ahead in today's real estate market means mastering the three Ps: prospecting, presentations, and pricing.

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  • Hear It From The Sellers
    Wed, 06/01/2011

    Consumers who've recently sold a home offer candid advice on how you can improve the experience.

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  • The Squatter Squabble, Part II
    Wed, 06/01/2011

    Real estate pro Kat Barry risked life and limb to show a property in a gentrifying Pittsburgh neighborhood.

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  • Marketing Yourself on Mobile
    Wed, 06/01/2011

    Changes in real estate are coming fast and furious, and one of the biggest revolutions is in the mobile sector. How can you promote yourself in this space?

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  • Relationship Management: How Likable Are You, Really?
    Sun, 05/01/2011

    Don’t wallow in thoughts about whether people really like you. Here are some tips on how to charm and captivate consumers.

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  • What Does Gen Y Want?
    Sun, 05/01/2011

    One thing real estate pros should know about Generation Y is that its members prefer to swap texts to phone calls or even e-mails. Here's more info on the preferences of this up-and-coming group of consumers.

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  • Are You Playing the Right Role?
    Sun, 05/01/2011

    Consumers today are looking for expertise in their real estate agents. Make sure you're playing the part.

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