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May 18, 2013
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Sales & Marketing: Feature Articles

  • 5 Facts About Today's Consumer
    Thu, 03/01/2007

    Insight into your target audience from the 2006 NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers and Sellers.

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  • Expand What You Do
    Thu, 02/01/2007

    We chatted with a practitioners who’ve pursued new careers while continuing to sell residential real estate. From home staging to public speaking, we learned there’s no shortage of opportunities for real estate professionals who want to expand what they do.

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  • Appeal to Their Senses: Choose the Right Words
    Thu, 02/01/2007

    When crafting real estate ads, use language that will reach consumers through their eyes, ears, and emotions.

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  • Your Commission: Why You're Worth It
    Thu, 02/01/2007

    When it comes to real estate commissions, consumers want to know they’re getting solid value. It’s up to you to explain why you earn every penny. Here’s how.

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  • Turn Any Market into a Go
    Thu, 02/01/2007

    Recently REALTOR® Magazine talked to a number of salespeople who are doing just that--recognizing that every market offers opportunities. These go-getters are jumping right into the new reality; some are even having their best year ever.

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  • Hourly Rate Worksheet: How Much Am I Really Making?
    Thu, 02/01/2007

    Here’s a simple worksheet that will guide you through three steps in estimating your hourly earnings.

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  • Buyers Who Go It Alone
    Mon, 01/01/2007

    FSBOs garner a lot of salespeople’s marketing energy, but there’s a separate breed of consumers you may be overlooking in your prospecting efforts: buyers unrepresented by a buyer’s agent, or BUBBAs — an acronym that’s becoming part of real estate vocabulary, according to practitioners.

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  • Advertising: Is TV the Right Medium for Your Message?
    Fri, 12/01/2006

    There may be an advertising medium that you’re overlooking — TV. You may think that this platform is out of your financial reach, but there are a number of new ways to be seen and heard on television for a reasonable price.

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  • Business Etiquette for the Holidays
    Fri, 12/01/2006

    This festive time of year offers no shortage of opportunities to network, celebrate with colleagues, and show your appreciation to clients with holiday cards and gifts. Yet with all of these cheery occasions comes the potential for etiquette mishaps. Here, manners experts and real estate pros answer some common questions and provide tips that will help you make a great impression this holiday season.

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  • How to Deal with 'No Hurry' Prospects
    Fri, 12/01/2006

    When buyers appear to be in no hurry to make an offer, you must ask the right questions and then listen up. Only then will you discover their concerns.

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