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May 25, 2013
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Sales & Marketing: Feature Articles

  • The Relationship Business
    Thu, 01/10/2013

    From first handshake to handing over the house keys, learn how to build, maintain, and maximize your customer connections for sales success.

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  • How to Work the Room
    Wed, 01/09/2013

    Don’t be overwhelmed by a networking event full of strangers. This is your chance to create new business relationships. Here are some tips for breaking the ice and making the right connections.

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  • Building Strong Relationships Through Social Media
    Wed, 01/02/2013

    Check out these tips for connecting and staying in touch with your clients: Sphere, Organize, Consistency, Invite, Active, and Listen. It’s time to get SOCIAL.

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  • Pricing: Take Your Sellers for a Ride
    Thu, 12/27/2012

    Don’t make potential buyers play a guessing game. If you leave these three pieces of information out of the property ad, you'll never get a call on your listing.

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  • Relationship Management: 3 Ways a First-Time Home Buyer Can Drive You Nuts!
    Tue, 12/18/2012

    Learn how to overcome three common challenges of working with first-time home buyers.

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  • 4 Keys for Working With Buyers
    Wed, 12/05/2012

    Forming a productive business relationship with buyers starts with a counseling session. Here are a few important things you need to do at the outset.

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  • Working With Buyers in a Thin Market
    Wed, 12/05/2012

    Is buyer competition for good listings fierce in your market? Here are three strategies for dealing with the lack of sellers and continuing to grow your business.

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  • Keep the Same (Good) Ad Running
    Tue, 11/27/2012

    Don’t give up on your advertising campaign too soon. Repetition is key to attracting a buyer’s eye.

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  • Get Big Employers (and Big Brother) Working for You
    Wed, 10/17/2012

    At the National Association of REALTORS® Workforce Housing Forum in Chicago, policymakers, association executives and real estate professionals were eager to share the success stories and ongoing challenges of getting working-class Americans into housing that they can afford. Here are some techniques that can help you get workforce housing working in your market.

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  • Different Ads for Different Markets
    Mon, 10/01/2012

    Don't blanket-advertise your listings. Instead, talk directly to various buyers through multifaceted ad campaigns.

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