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June 18, 2013
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Sales & Marketing: Feature Articles

  • Plan for Pain, Spend for Success
    Wed, 08/01/2007

    If you're a rookie, you need to learn how to save and how to spend like a top producer.

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  • 9 Ways to Boost Your Productivity at Home
    Sun, 07/01/2007

    To be productive from home, you need to lay out some house rules. After all, when your surroundings are conducive to working and you’re in the right mindset, you’ll get a lot more done. Here are nine tips.

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  • Write Letters That Open Doors
    Sun, 07/01/2007

    Because direct mail is one of the most costly advertising media in terms of the cost for each contact made, you don’t want to waste dollars on mailings that fail to maximize results.

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  • How to Succeed at Short Sales
    Fri, 06/01/2007

    To help you gain a better understanding of short sales and what it takes to specialize in this growing area, we took a look at some of the most common questions on this topic that you and your customers likely will face today.

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  • Real Estate Math: Can you Crunch the Numbers?
    Fri, 06/01/2007

    Virtually every real estate transaction involves numbers; therefore, it follows that everyone in the real estate business should be proficient with numbers. This pretest is intended to help you determine areas needing the greatest amount of study.

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  • Refine Your Marketing: What Do Your Ads Say About You?
    Tue, 05/01/2007

    It’s always healthy to get an outsider’s perspective, especially when it comes to something as critical as marketing materials. We asked readers to send in their ads for an honest critique, with the idea that feedback from consumers and a marketing expert would benefit them and other readers who are looking for a way to spruce up their public image.

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  • 5 Marketing Mistakes You Can Avoid
    Tue, 05/01/2007

    Marketing doesn’t have to be expensive to be effective, but delivery is crucial. To make your marketing stand out, it’s imperative to avoid these five common mistakes.

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  • Time to Team Up?
    Sun, 04/01/2007

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  • Errors & Omissions: Reduce Your Risks, Reduce Your Premiums
    Sun, 04/01/2007

    Practitioners at large firms often obtain E&O policies through their brokerage’s preferred provider. However, in some cases it’s necessary to shop for your own insurance. Since premiums are determined by your individual situation and risk profile, there’s no one-size-fits-all policy.

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  • Unrepresented Sellers: Flip Those FSBOs
    Sun, 04/01/2007

    FSBOs aren’t all cut from the same cloth. They have different motivations for wanting to sell without an agent. How you respond to their beliefs about the value of real estate agents and the cost of representation can have a direct impact on your bottom line.

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