Monday
July 6, 2015

Sales & Marketing: Feature Articles

  • Mon, 06/22/2015

    Four ways to counsel your clients toward creative compromises when they don't agree on the house.

  • Mon, 06/08/2015

    Here’s how to make your name recognizable in a saturated market of real estate professionals.

  • Mon, 06/01/2015

    Background music during an open house is a great way to evoke emotional responses from buyers, but it takes more consideration than just playing whatever happens to be on your playlist.

  • Wed, 05/13/2015

    When friends or loved ones become your clients, make the business relationship your priority.

  • Wed, 05/13/2015

    They're not your relatives, but buyers' parents can bring on another tricky family dynamic.

  • Wed, 05/13/2015

    When buyers’ expectations are as high as the sky, it’s up to you to bring them back to Earth. Here are some suggestions.

  • Wed, 05/13/2015

    Salespeople speak candidly about why they switched companies. Their insights get to the heart of a critical industry challenge: agent retention.

  • Mon, 05/11/2015

    New homes have an array of advantages over existing ones, but buyers who want to contract a build have a lot of pros and cons to weigh.

  • Thu, 05/07/2015

    If you need someone to translate for you when working with foreign buyers, make sure you can truly trust them to communicate on your behalf.

  • Fri, 04/17/2015

    If you commit any of these offenses, then it's no wonder clients will pass you by.