Articles http://realtormag.realtor.org/articles/all en A Real Estate Sister Act http://realtormag.realtor.org/for-brokers/network/article/2017/10/real-estate-sister-act <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Learn how three sisters under the age of 30 have built a top-producing team in the Coachella Valley region of California. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, October 18, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/erica-christoffer">Erica Christoffer</a> </div> </div> </div> <!--paging_filter--><p>Bahareh, Bita, and Sara Kamoei aren&rsquo;t your typical 20-somethings. These three first-generation Persian-American sisters have already built a thriving real estate company from scratch in their first decade of adulthood.</p> <p>They jumped into the business on their own, with no help from family members. But today, they&rsquo;re among the top producers in the Coachella Valley area of California. &nbsp;They say the influence of their mother&rsquo;s enduring nature gave them the tenacity to grow their brokerage, which produced more than $20.7 million in sales last year.</p> <p>Bahareh Kamoei Baty, 29, the eldest of the sisters, is the broker-owner of <a href="http://www.bbsbrokers.com/" target="_blank">BBS Brokers Realty</a> in Palm Desert, Calif. Born in Iran, she was not even a year old when she fled the country with her mother, Masoumeh, a human rights activist who had been imprisoned for speaking out against the government. &ldquo;She decided that despite all dangers and obstacles, she wanted to escape to America so her children could one day live in a free nation,&rdquo; Bahareh says. &ldquo;She is the bravest person I know, and she has always motivated me to chase after my dreams.&rdquo;</p> <p>Bahareh and her family have lived in the Coachella Valley since immigrating to the U.S. Her sister, Bita, was born a year later, and Sara came after another two years. Bahareh attended the University of San Diego with plans to become an attorney. She took a gap year before law school, interned at a law firm, but soon felt an overall sense of discontent in that field. So, she ended up going to work for a brokerage in 2008 and became an assistant for an agent who was handling a significant number of REOs. That agent took Bahareh under her wing and taught her the ins and outs of the business.</p> <p>When the agent she worked with became ill, Bahareh took care of her workload, which sometimes included more than 30 properties in the pipeline. She handled cash-for-keys agreements, evictions, and even helped industry veterans at other companies with REOs. But Bahareh admits it was like learning to swim in swelling ocean waters.</p> <p>Bahareh herself got her broker license in 2009 in hopes of one day opening her own company. After assisting with more than 100 REO sales, she decided to move on and work at a boutique brokerage, Rimrock Properties, in more traditional residential sales. That&rsquo;s when Bita joined her in the business.</p> <p>They quickly gained momentum at that office, working together as a team and helping other agents as well. About three years later, Bahareh knew it was time to make plans for her and Bita to run their own company. She figured out how to get incorporated, what insurance they needed, wrote up a business plan, came up with branding, and devised a workflow system. In February 2015, their younger sister, Sara, joined them as they pulled the trigger and opened the doors of BBS Brokers Realty.</p> <p>&ldquo;We each bring something to the table that makes us a good, cohesive team,&rdquo; Bahareh says. &ldquo;Real estate is a calling.&rdquo;</p> <p>Bita&rsquo;s main focus is to monitor the inventory in their market, as well as to understand all their clients&rsquo; needs and wants so they can jump on a property when it&rsquo;s available. She&rsquo;s also Bahareh&rsquo;s right hand when it comes to writing offers and keeping their office organized. Sara is licensed, too, but her major focus is marketing and public relations. Bahareh leads the team and handles a lot of the selling. If you walk into their office, you might see one of the women jumping on a small trampoline&mdash;Bahareh says it&rsquo;s to keep the blood flowing. But sales are also flowing. As of July 2017, the trio brought in a hair shy of $10 million for the year, more than $1 million above where they were in 2016. Now they expect to surpass their 2016 volume of $20.7 million.</p> <p>&ldquo;I think we&rsquo;ve gotten to a point where our market has recovered,&rdquo; Bahareh says. &ldquo;Everything has come back to life; properties are back with the pride of ownership.&rdquo;</p> <p>She appreciates helping people willfully sell their homes, as opposed to selling in distress during the most recent recession. She recalls that it wasn&rsquo;t easy to call the sheriff to make sure properties were vacated, or to find abandoned pets inside foreclosures. Those painful moments early in Bahareh&rsquo;s career helped her develop a keen understanding of the emotional relationship people have with their homes&mdash;and what it means to lose everything.</p> <p>The sisters run their boutique firm as a family business with an intimate feel. A large percentage of their business comes from referrals. Between the three of them, someone is always available for their clients. &ldquo;Overall, if you want to be successful, you make it work around other people&rsquo;s schedules,&rdquo; Bahareh says.</p> <p>They work with both buyers and sellers, with a particular focus on first-time buyers, relocation buyers, and retirees. Investors seek them out due to their knowledge of distressed properties.</p> <p>Their immediate goal for the coming year is to continue to build a scholarship fund for their former high school, Coachella Valley High School, where they were students roughly a decade ago. They <a href="http://www.bbsbrokers.com/our-scholarship/" target="_blank">donated $1,000 this past school year</a>, and from that stemmed a partnership with OneFuture Coachella Valley as their first alumni match donors. The sisters have a <a href="https://onefuturecv.networkforgood.com/projects/38411-bbs-brokers-realty-scholarship-fundraiser" target="_blank">goal to raise $10,000</a> for 2018, which will be matched for a total of $20,000. &ldquo;We&rsquo;ve always wanted to be a company that gives back,&rdquo; Bahareh says. &ldquo;Success is when you&rsquo;re able to help someone else.&rdquo;</p> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Learn how three sisters under the age of 30 have built a top-producing team in the Coachella Valley region of California.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_BB_sisters.jpg" type="image/jpeg; length=168622">oct17_BB_sisters.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_BB_sisters_0.jpg?1508420660" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_LP_BB_sisters.jpg?1508420719" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/08/making-people-more-numbers">Making People More Than Numbers</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/08/fostering-love-for-real-estate">Fostering a Love for Real Estate</a> </div> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/07/holistic-approach-real-estate">The Holistic Approach to Real Estate</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/05/brokers-purple-hair-have-more-fun">Brokers With Purple Hair Have More Fun</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Wed, 18 Oct 2017 20:10:37 +0000 echristoffer 24213 at http://realtormag.realtor.org 10 True Tales of Real Estate Terror http://realtormag.realtor.org/first-person/in-trenches/article/2017/10/10-true-tales-real-estate-terror <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Practitioners recall the scariest moments they’ve faced in the field. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Monday, October 16, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/realtor-magazine-staff">REALTOR® Magazine Staff</a> </div> </div> </div> <!--paging_filter--><p>Real estate professionals are a brave bunch. You walk into unfamiliar homes every day, prepared to deal with whatever lurks inside. Hopefully, the scariest thing you find is a seller<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>s outdated sense of style. But some properties have more insidious issues that staging can<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>t fix.</p> <p>No strangers to haunted houses, many practitioners have real-life horror stories of dealing with creepy, ghostly circumstances in the course of their daily work. With Halloween around the corner, REALTOR&reg; Magazine asked its readers to share their most frightening experiences in the field. From paranormal occurrences during showings to apparitions in listing photos, read on ... if you dare.</p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-basement.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />&lsquo;It Wanted Me to Leave&rsquo;</h4> <p><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>There was an old two-story house in my area that was on the market for a long time&mdash;a real fixer-upper in a hot neighborhood. It was eerie: Floors weren&rsquo;t level, squeaky steps, the works. When I was inside, I felt like someone was watching me, and it wanted me to leave. It was when I noticed a light in the basement that I calmly walked right out ... because the house had no electricity. <em>&mdash;Monette Chain, Metro First Realty, Oklahoma City</em></span></span></span></span></span></span></p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-priest.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />Did You Just Perform an Exorcism?</h4> <p>While showing my client homes one day, we walked into a vacant foreclosure that I thought no one else was showing at the time. There was no car in the driveway and no sign of anyone present. As we opened the front door, two men were coming down the staircase from upstairs&mdash;one wearing a long black robe like a priest would and a necklace with a huge cross. He had dark hair and a long, dark beard. The other man, whom I<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>m guessing was his agent, walked behind him. We all cordially greeted one another, and they walked out the back door. We never saw them get into a car or walk down the street. They just seemingly disappeared. My buyer never lets me forget that house and tells everyone that story.<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span> <em>&mdash;Barbara Mattingly, SFR, Mattingly Real Estate, Upper Marlboro, Md.</em></span></span></span></span></span></span></p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-meds.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />Tragedy Amid a Sale</h4> <p>My husband and I took a listing right around the corner from our home in 2013. During the listing period, the 66-year-old seller fell ill and became progressively worse. We helped her as much as we could, taking her to doctor<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>s appointments, the pharmacy to pick up her medications, and even to Cedars Sinai Hospital in Los Angeles, which was 40 miles away. Nine months into the listing&mdash;the home didn<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>t sell quickly because she was stubbornly holding out for the price she wanted&mdash;she told us she was heading up North to visit family. But after the day she was supposed to have returned, I could no longer reach her. Three days passed with no contact, and I finally began calling her family. I received a return call with an ominous message: My client had never shown up for her visit. I went to the seller<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>s house with a colleague and peeked in the front door window. It was a horrible site inside. There were overturned chairs everywhere, and I could see the back door was ajar. We could hear her dog barking. When we went inside, it smelled like death. I found my client<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>s body in the hallway; she had been dead for several days. We called 911, and when the police arrived, they were suspicious of the violent scene, not knowing that the seller had been so ill. They held my colleague and I all day, finally letting us go at 8 p.m. when the coroner arrived. At the time, there was a buyer for the property, and were two weeks into a 30-day escrow period. The buyer, an emergency room nurse whose daily routine involves matters of death, elected to continue with the escrow. The sale closed two weeks later. <em>&mdash;Debra Kessler, SRES, Century 21 Troop Real Estate, Simi Valley, Calif.</em></p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-medium.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />A Ghostly Purchase Agreement</h4> <p><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>I have a client whose sister-in-law is a medium. After my client made an offer on a home, I joked that the sister-in-law should come through the house during inspection and make sure there were no spirits lingering. So she did! As she left, she said: </span></span></span></span></span></span>&ldquo;<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>I got rid of two, but there is a spirit in the front room that doesn</span></span></span></span></span></span>&rsquo;<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>t want to leave. If you buy the house, I</span></span></span></span></span></span>&rsquo;<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>ll come back and get rid of him.</span></span></span></span></span></span>&rdquo;<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span> My client still took the house.</span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span> <em>&mdash;Allyson Valcheff, Keller Williams Realty Centres, Newmarket, Ontario</em></span></span></span></span></span></span></p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-keepout.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />Nothing Left Behind</h4> <p><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody _1n4g"><span><span><span>As soon as I pulled up the driveway, the hair on the back of my neck stood up. My buyers, a married couple whom I was showing the property to, were standing outside, and there was a feeling&mdash;and&mdash;odor of death. I had chills and began to shake. When I opened the front door, the wife&mdash;who was five months pregnant&mdash;felt like she was going into labor. We turned around immediately and left. As soon as we pulled out of the driveway and got about 100 feet away from the house, the wife said she felt better. Later, the listing agent, who was related to the seller, told me no one who visited the property wanted to stay long. Finally, after getting no offers, the seller decided to demolish the property. Three workers were injured one way or another during demolition, so the seller gave the remnants of the home to the volunteer fire department to use for controlled fire training. Three firemen were hurt, though not severely. The house smoldered for three days. Now there</span></span></span></span></span></span></span></span>&rsquo;<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody _1n4g"><span><span><span>s nothing but dead space where the house once stood, and nothing&mdash;not even grass&mdash;grows there.</span></span></span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span> <em>&mdash;Theresa Akin, SFR, Corpus Christi Realty Group, Corpus Christi, Texas</em></span></span></span></span></span></span></p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-buffet.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />Moving Into Someone Else&rsquo;s History</h4> <p>Several years ago, while searching the MLS for the perfect home for my client, I came across an intriguing photo of a midcentury dining room buffet in a new listing. I previewed the home and called my client to come see it right away. She didn&rsquo;t like the buffet, which was bolted to the wall, but she loved the house. During the inspection, we happened to be at the home when an elderly woman knocked on the door. The woman, who lived next door, insisted that her deceased husband still lived in the listing, and, therefore, my client could not purchase it. The buyer, unfazed, completed the purchase. Later, she learned from neighbors on the block that her home&rsquo;s original owner was an architect who built it and the house next door, which was an exact replica, for his wife. They lived in the separate homes rather than share one together. The elderly woman made several appearances at my client&rsquo;s front door over the subsequent years, always insisting that her deceased husband was still occupying the home. She told my client that her husband had designed and built the dining room buffet, which was the only piece in the home that was not duplicated in the house next door. Eventually, the elderly woman was moved to a nursing home, and her house was sold. I recently sold my client&rsquo;s home, and though she disliked the dining room buffet, she kept it through several renovations. The next owner also had lukewarm feelings about the buffet&mdash;but it remains in the house. I still can&rsquo;t explain why that midcentury buffet intrigues me or why the people who have owned the home kept it when they didn&rsquo;t like it very much. But I have a feeling that buffet will stay in that house for a very long time. <em>&mdash;Monika Lenz, Monika Lenz Realty, Ridgecrest, Calif.</em></p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-cat.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />Not the Cat<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>s Meow</h4> <p><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody _1n4g"><span><span>I was previewing a home for out-of-town clients one day. No one was home, so I used the lockbox key to let myself in. After looking at the upstairs bedrooms, I turned to find a giant black cat guarding the stairs</span></span><span><span><span>. She tried to scratch and bite me every time I tried to go down the stairs. After five or six frightening attempts, I grabbed a sweater from one of the bedrooms and threw it over the cat as I sprinted down the stairs and out the door to safety! <em>&mdash;Keith Willingham, Faith Wilson Group, Vancouver, British Columbia, Canada</em></span></span></span></span></span></span></span></span></p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-door.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />Open and Shut</h4> <p><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody _1n4g"><span><span>A few years ago, I went with a customer to view a foreclosure in which the previous owner had passed away, we were told. When we went inside, we both felt a strong presence, but the house was vacant. As we toured the home, we felt as if someone was watchin<span>g us. Halfway through, all the exterior doors, which were closed for our safety, started to slightly open and close. There was no power, and, therefore, no AC to make that happen. We looked at each other and said, </span></span></span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&ldquo;</span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody _1n4g"><span><span><span>Nope, this is not the right house for you,</span></span></span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rdquo;</span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody _1n4g"><span><span><span> and got out of there. I never showed that house to anyone else again. I believe it</span></span></span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody _1n4g"><span><span><span>s still vacant to this day.</span></span></span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody _1n4g"><span><span><span> <em>&mdash;Sabrina Robles Ocasio, Weichert, REALTORS&reg;, Land &amp; Home, Brooksville, Fla.</em></span></span></span></span></span></span></span></span></p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-tree.jpg" style="width: 300px; height: 177px; margin: 3px; float: right;" />A Picture<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>s Worth a Thousand Screams</h4> <p><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>I</span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span><span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>m a professional real estate photographer, and I have taken photos of many old homes. When I edit the pictures, I am sometimes shocked by what I see. One time, the reflection of a tree in the window looked like a person wearing a creepy mask. But worse was when a woman was standing behind me while I took a photo in one of the rooms of a listing. In the picture, the reflection in a mirror showed an old man in an overcoat behind me instead. <em>&mdash;Raylene Hansen, Raylene Inder Hansen Photography, Providence, R.I.</em></span></span></span></span></span></span></p> <table align="right" border="0" cellpadding="3" cellspacing="0" style="width: 300px;"> <tbody> <tr> <td><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_hal-snake.jpg" style="width: 300px; height: 177px;" /><br /> <em>The actual rattlesnake Lisa Bartlett confronted during a showing.</em></td> </tr> </tbody> </table> <h4>&lsquo;Rattle, Rattle, Rattle&rsquo;</h4> <p>Back in 2010, I was showing a home to a client while I was five months pregnant, and as I walked up to the front door and put the key in the lock, I heard <span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&ldquo;</span></span></span></span></span></span>rattle, rattle, rattle.<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rdquo;</span></span></span></span></span></span> I looked down and saw a young rattlesnake at my toes. Apparently, he had been curled up under the door jamb, and I didn<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>t see him. Now he was fully awake and quite annoyed at the disruption. I yelled to my client to stay back, and then I pushed off the door, jumping back as fast as I could. I felt the snake hit my leg, but miraculously, he didn<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>t break the skin. I still don<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>t know how I wasn<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rsquo;</span></span></span></span></span></span>t bitten, but I thanked the <span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&ldquo;</span></span></span></span></span></span>man above<span class="UFICommentActorAndBody"><span><span><span data-ft="{&quot;tn&quot;:&quot;K&quot;}"><span class="UFICommentBody"><span>&rdquo;</span></span></span></span></span></span> for saving me and my baby. <em>&mdash;Lisa Bartlett, RE/MAX Desert Showcase, Peoria, Ariz.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Practitioners recall the scariest moments they&rsquo;ve faced in the field.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_NC_Halloween.jpg" type="image/jpeg; length=257012">oct17_NC_Halloween.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_NC_Halloween_0.jpg?1508173208" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_LP_NC_Halloween.jpg?1508173231" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2015/10/haunted-house-can-be-marketing-gold">A Haunted House Can Be Marketing Gold</a> </div> <div class="field-item even"> <a href="/daily-news/2017/10/12/buyers-aren-t-spooked-haunted-houses">Buyers Aren’t Spooked by Haunted Houses</a> </div> <div class="field-item odd"> <a href="/daily-news/2015/11/02/owners-sue-over-homes-haunted-depiction">Owners Sue Over Home&#039;s &#039;Haunted&#039; Depiction</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> In The Trenches Thu, 12 Oct 2017 16:59:05 +0000 gwood 24184 at http://realtormag.realtor.org How to Embrace a Mobile Lifestyle http://realtormag.realtor.org/technology/feature/article/2017/10/how-embrace-mobile-lifestyle <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Real estate is a notoriously on-the-go job. In this video, two successful real estate pros explain how their willingness to work from anywhere benefits their business, clients, and work-life balance. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, October 10, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/bd885jw3h4M?showinfo=0" width="640"></iframe></p> <p>Dream Town&rsquo;s Ask for Sam team in Chicago leverages technology and flexibility to make a highly mobile real estate office work for them. We sat down with the two business partners that make up this team,&nbsp;Sam Powell and Christina Pinson, to bring you a few ideas on how being able to work from a car, coffee shops, hotels, and other spaces in the community can make running a business even more seamless and rewarding. Here are a few of their takeaways:</p> <ul> <li><strong>A mobile office allows you to be more productive on the go</strong>. If you can work from anywhere, you can avoid traffic by arriving early for appointments and working until your meeting begins.</li> <li><strong>It&rsquo;s easier and less expensive than you think</strong>. All the tools they use to stay connected&mdash;from programs like Skype and Dropbox to device chargers and extra batteries to Wi-Fi hotspots&mdash;are relatively low-cost and portable.</li> <li><strong>Getting out of the office helps you get to know your area better</strong>. Being able to work from anywhere means the Ask for Sam team can embed themselves in new communities and get to know neighborhoods more intimately.</li> <li><strong>Knowing where to work helps them know where to relax</strong>. Their work-from-anywhere style comes in handy when it&#39;s time to help buyers unwind after a long stretch of showings.</li> <li><strong>Work-life balance is paradoxically easier to maintain</strong>. For them real estate is a 24/7 lifestyle, which can be an adjustment. But both Powell and Pinson say the end result is better work-life balance and more time with loved ones.</li> </ul> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_T_Feature.jpg" type="image/jpeg; length=206124">oct17_T_Feature.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_T_Feature_0.jpg?1507824231" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_LP_T_Feature.jpg?1507824251" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Yes, disable "Main" image on this article </div> </div> </div> Feature Thu, 12 Oct 2017 14:25:55 +0000 mwhite 24181 at http://realtormag.realtor.org 2018 Cars: A Business-Class Experience http://realtormag.realtor.org/technology/feature/article/2017/10/2018-cars-business-class-experience <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> New safety, comfort, and entertainment features will give clients the feeling of upscale travel in your backseat. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, October 10, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/paul-eisenstein">Paul A. Eisenstein</a> </div> </div> </div> <!--paging_filter--><p>Today&rsquo;s car has become &ldquo;a computer on wheels,&rdquo; says Glen De Vos, chief technology officer at automotive mega-supplier Delphi. Some vehicles have as many as 100 to 150 microprocessors on board. So while features like leather seats and wood trim once defined luxury, high-tech components&mdash;from heated, shiatsu massaging seats to near-autonomous driving systems&mdash;have become the new status symbols.</p> <blockquote> <p><strong>Revving Up for 2018 Cars</strong></p> <p><a href="/technology/feature/article/2017/10/2018-cars-trends-geared-toward-real-estate">Trends Geared Toward Real Estate</a></p> <p><a href="/technology/feature/article/2017/10/2018-cars-options-fitting-for-your-business">Options Fitting for Your Business</a></p> </blockquote> <p>The good news is the price for these features has been falling fast. Take <a href="https://www.subaru.com/engineering/eyesight.html" target="_blank">Subaru&rsquo;s EyeSight system</a>: It integrates an array of advanced technologies meant to keep you and your clients or family safe, including Automatic Emergency Braking and Blind Spot Warning. Not many years ago, each of those features would have cost $1,000 or more. Today, the optional package costs less than $1,000 on some models and has become standard gear on others.</p> <p>Meanwhile, connectivity has become one of the next big things in the automobile. It&rsquo;s rare to find a vehicle without built-in Bluetooth hands-free calling, and a growing number of models now feature built-in Wi-Fi&mdash;both technologies essential for real estate professionals on the go. Here&rsquo;s a look at some of the hot new technologies you&rsquo;ll find on the 2018 models.</p> <h4>Safety and Security</h4> <p>Several recent studies by the Insurance Institute for Highway Safety indicate that the latest in safety technology&mdash;collectively known as ADAS, or Advanced Driver Assistance Systems&mdash;is helping to prevent collisions and reduce injuries and fatalities. They&rsquo;re particularly useful in an era when so many motorists are distracted by their smartphones.</p> <p>ADAS technology can be divided into two categories, starting with systems designed to warn the driver of a potential crash. These include Forward Collision Warning, Lane Departure Warning, and Blind Spot Detection. They all present an alert, whether it&rsquo;s a buzz or a beep, a flashing light, a shake of the steering wheel, or even a buzz in your seat. More advanced systems will intervene if the driver fails to take evasive measures. These include Automatic Emergency Braking and Lane Keeping Assist. Volvo is adding a system designed to prevent you from making a pass if the car senses oncoming traffic. These technologies will also apply the brakes or nudge the steering wheel if needed, even without the driver&rsquo;s intervention.</p> <h4>The Road to Autonomy</h4> <p>A number of automakers are promising to put fully hands-free&mdash;and even completely driverless&mdash;vehicles on the road by the beginning of the next decade. But a new generation of semi-autonomous technologies will be offered by several different automakers for 2018.</p> <ul> <li><strong>Cadillac</strong>&rsquo;s <a href="http://www.cadillac.com/world-of-cadillac/innovation/super-cruise.html" target="_blank">Super Cruise</a> is capable of handling most basic driving duties, including maintaining lane position, braking, and accelerating on well-marked limited access roads. &ldquo;But the driver needs to pay close attention to the road and be ready to take the wheel at all times,&rdquo; according to the automaker.</li> <li><strong>Volvo</strong> will <a href="https://www.volvocars.com/us/cars/new-models/all-new-xc60/features#/galleryview" target="_blank">integrate several safety technologies</a> into some 2018 models, including the new XC60 SUV. These include Steering Assist, which can nudge you back into your lane if you try to make a pass but it senses oncoming traffic. Another system will steer a distracted or tired driver back if they start to drift off the road. And, like Caddy&rsquo;s Super Cruise, Volvo&rsquo;s Pilot Assist will let you take hands off the wheel for short stretches on well-marked highways.</li> <li><strong>Mercedes-Benz</strong> introduced a technical tour de force with the 2015 S-Class, and it is giving the big sedan a <a href="https://www.mbusa.com/mercedes/vehicles/class/class-S/bodystyle-SDN" target="_blank">mid-cycle update for 2018</a>. Not only does it allow drivers to take hands off the wheel for short stretches, but it also allows them to simply tap the turn signal to get the car to make a pass entirely on its own. The new S-Class will even adjust its speed automatically when it enters a turn.</li> <li><strong>Audi</strong>&rsquo;s <a href="https://www.audiusa.com/models/audi-a8l" target="_blank">all-new A8</a> offers arguably the most advanced self-driving system currently available. Its <a href="https://www.audi-mediacenter.com/en/press-releases/automated-driving-at-a-new-level-the-audi-ai-traffic-jam-pilot-9300" target="_blank">AI Traffic Jam Pilot</a> is capable of taking virtually complete control in traffic moving at speeds up to 37 mph. It will steer, accelerate, brake, and even come to a complete stop and then start back up again. Incidentally, the A8 is the first production vehicle to use LIDAR, a high-resolution 3-D laser system.</li> <li><strong>Tesla</strong> recently updated its <a href="https://www.tesla.com/autopilot">Autopilot</a> technology and is planning to steadily upgrade the system via over-the-air updates, much like those used for smartphones. Like Super Cruise, Autopilot can handle many of the basic driving duties on well-marked highways, but contrary to what some early buyers expected, it is not fully autonomous. Drivers should be ready to take over in an emergency.</li> </ul> <h4>Comfort and Convenience</h4> <p>Whether you&rsquo;re loading up a pile of For Sale signs or your kid&rsquo;s soccer gear, you&rsquo;ll likely appreciate the latest hands-free trunks and tailgates. For some systems, all you have to do is stand at the back of the vehicle for a few seconds, and the cargo hatch will open. Other systems require you to simply wiggle your foot under the rear bumper.</p> <p>All sorts of useful features are showing up on the new 2018 models, including niceties such as hands-free smartphone charging. But not all these features are high-tech. Honda has made a science out of flexible seating, offering its <a href="http://owners.honda.com/vehicles/information/2017/Fit/features/Magic-Seat" target="_blank">Magic Seat</a> system on both the updated <a href="https://automobiles.honda.com/fit" target="_blank">Honda Fit</a> hatchback and completely redesigned <a href="https://automobiles.honda.com/odyssey" target="_blank">Honda Odyssey</a> minivan.</p> <p>But even seats are getting smarter, with air bladders that rapidly inflate when you enter a sharp corner to keep you in place. And the newly remade <a href="http://www.lexus.com/concept/LS/">Lexus LS</a> features business class&ndash;style backseats that let you stretch out, warm up (or cool down), and even give you a hot stone&ndash;like massage.</p> <h4>Entertainment and Infotainment</h4> <p>As mentioned earlier, Bluetooth hands-free calling is now an all-but-ubiquitous feature, and in-car Wi-Fi is becoming increasingly common. It&rsquo;s now available on all Chevrolet models and many Audi and Fiat Chrysler models, among others. Better yet, as telecomm companies shift to unlimited data plans, the cost of in-car Wi-Fi is also coming down.</p> <p>While it&rsquo;s great to be able to use a smartphone, a growing number of vehicles are now being offered with rear-seat entertainment systems, some allowing each rear passenger to watch or listen to their own video or audio choices. Wireless headphones make the technology even more user friendly.</p> <p>Touchscreens also are becoming ubiquitous, even in some of the lowest-priced models on the market, such as the new <a href="https://www.hyundaiusa.com/2018-accent/" target="_blank">Hyundai Accent</a>. So are navigation systems, though prices have yet to take the sort of tumble we&rsquo;ve seen with aftermarket technology. But there is an alternative.</p> <p>Nearly half of all 2018 models will be capable of running either <a href="https://www.apple.com/ios/carplay/" target="_blank">Apple CarPlay</a> or <a href="https://www.android.com/auto/" target="_blank">Android Auto</a>. Essentially, that lets you operate key smartphone apps from the car&rsquo;s video display, and if you have a low-cost navigation app already, you can use it on that screen just like a carmaker&rsquo;s own navigation system.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>New safety, comfort, and entertainment features will give clients the feeling of upscale travel in your backseat.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_PG_cars_bus.jpg" type="image/jpeg; length=192529">oct17_PG_cars_bus.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_PG_cars_bus_0.jpg?1507670378" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_LP_PG_cars_bus.jpg?1507670404" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Fri, 06 Oct 2017 21:45:13 +0000 gwood 24135 at http://realtormag.realtor.org 2018 Cars: Options Fitting for Your Business http://realtormag.realtor.org/technology/feature/article/2017/10/2018-cars-options-fitting-for-your-business <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Whether you want to exude luxury or chic practicality, explore the newest models and how they can help you drive your business forward. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, October 10, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/paul-eisenstein">Paul A. Eisenstein</a> </div> </div> </div> <!--paging_filter--><p>The 2018 model year will bring good news for those looking for a new vehicle, whether for work, family, or both. Automakers, both domestic and foreign, are launching a record number of offerings, and they cover pretty much every possible size, body style, and price range. There are also a growing number of high-mileage and alternative-fuel vehicles, including diesels, hybrids, plug-in hybrids, and pure battery-electric models. We&rsquo;ve sorted through the dozens of new 2018 models to find some of the best offerings for real estate professionals, whether your first priority is comfort, cargo, fuel economy, prestige, or price. Also, discover the vehicle <a href="/technology/feature/article/2017/10/2018-cars-trends-geared-toward-real-estate">trends geared toward real estate</a>, as well as how the new fleet offers a <a href="/technology/feature/article/2017/10/2018-cars-business-class-experience">business-class experience for your clients</a>.</p> <h4>Affordable Alternatives<br /> &nbsp;</h4> <p><a href="http://www.ford.com/suvs-crossovers/ecosport/2018/" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-1.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Ford EcoSport</strong></a>: Ford has long been one of the kings of the SUV market, but the automaker had a small hole in its lineup that will soon be filled with the arrival of the subcompact EcoSport. The vehicle has been offered in seemingly every other market for more than a decade. <strong>Price: TBD shortly after the holidays</strong><br /> &nbsp;</p> <p><a href="http://www.gmc.com/suvs/terrain-small-suv.html" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-2.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />GMC Terrain</strong></a>: Sharing key underpinnings with the compact <a href="http://www.chevrolet.com/suvs/equinox-compact-suv" target="_blank">Chevy Equinox SUV</a>, the Terrain features what GMC likes to call a more &ldquo;professional-grade&rdquo; exterior. Despite its small footprint, there&rsquo;s a lot of room inside for passengers and cargo. There&rsquo;s a 2.0-liter engine for a sporty feel, but if fuel economy is important to you, go for the 1.5-liter four-cylinder engine or the new diesel. <strong>Starting price: $24,995</strong></p> <p><a href="http://shop.honda.com/fit.aspx" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-3.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Honda Fit</strong></a>: Honda&rsquo;s smallest U.S. model is a hatchback with an interior that invariably seems larger than its exterior. Add its &ldquo;magic seat&rdquo; system, and you get a surprising amount of flexibility for passengers and cargo. The 2018 model gets some stylish tweaks, including a sport trim package and new safety features such as Lane Keeping Assist. <strong>Base price: $16,190</strong><br /> <br /> <a href="https://www.kia.com/us/en/vehicle/rio/2018" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-4.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Kia Rio</strong></a>: The Korean carmaker&rsquo;s little sedan may have been too tiny for some drivers. No longer. The 2018 makeover is larger and more refined, with niceties such as a touchscreen to operate its Apple CarPlay and Android Auto infotainment apps. Its 130-horsepower four-cylinder engine makes a reasonable 130 hp and delivers improved fuel economy. <strong>Base price: around $14,000</strong></p> <h4><br /> Green Machines</h4> <p><br /> <a href="https://automobiles.honda.com/future-cars/clarity-plug-in-hybrid" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-5.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Honda Clarity</strong></a>: It&rsquo;s often said there is no silver bullet when it comes to cleaner cars&mdash;but it least you can have more options. So Honda is adding three alternatives for green-minded buyers to choose from. Looking like it rolled off a sci-fi film&rsquo;s soundstage, the original Clarity relies on a hydrogen fuel-cell drivetrain and is offered only in parts of California. The plug-in hybrid and pure battery-electric models will be more widely available. <strong>Price: TBD</strong></p> <p><a href="https://www.hyundaiusa.com/ioniq/index.aspx" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-6.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Hyundai Ioniq</strong></a>: Like Honda, Hyundai plans to offer three separate versions of the distinctively styled Ioniq. That will include the original hybrid and battery-electric versions, as well as a plug-in hybrid model, due later this autumn. It&rsquo;s expected to go 27 miles on battery alone before the gas engine kicks in. <strong>Price: Due by late October</strong></p> <p>&nbsp;</p> <p><a href="https://www.kia.com/us/en/content/vehicles/upcoming-vehicles/2018-niro-plug-in-hybrid" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-7.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Kia Niro</strong></a>: Kia launched the first version of its Niro model earlier in the year, a hybrid-electric vehicle with a bit of a sci-fi design flair. It&rsquo;s now getting set to introduce a second version, a plug-in hybrid. But we&rsquo;ll have to wait a couple months for full details, such as electric range and EPA mileage ratings. <strong>Price: TBD</strong><br /> &nbsp;</p> <p><a href="https://www.nissanusa.com/electric-cars/2018-leaf/" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-8.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Nissan Leaf</strong></a><strong>:</strong> The original Nissan Leaf was the world&rsquo;s first high-volume battery-electric vehicle from a mainstream automaker. Now it&rsquo;s back in a completely redesigned package for 2018. The car boosts its range by 40 percent, to 150 miles per charge. A 200-plus-mile battery option should follow next year. The Leaf also gets the new, semi-autonomous ProPilot Assist system. <strong>Base price: $29,990</strong></p> <p><a href="https://www.tesla.com/models" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-9.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Tesla Model S</strong></a>: Few 2018 models have been more eagerly awaited than the California carmaker&rsquo;s first mainstream-priced Model 3. It retains the big touchscreen found in the flagship Model S sedan, as well as Tesla&rsquo;s semi-autonomous Autopilot. And it will get you 220 miles per charge, with a battery option coming that will boost range to over 300 miles. <strong>Base price: $35,000 before federal tax credits</strong></p> <h4><br /> Luxury Models</h4> <p><br /> <a href="https://www.alfaromeousa.com/cars/alfaromeo-stelvio" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-10.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Alfa Romeo Stelvio</strong></a>: For those who would like Italian flair, plenty of high-line features, and lots of room to carry everything from yard signs to clients, Alfa Romeo weighs in with its first-ever SUV, the Stelvio. It&rsquo;s not just another bland SUV but a bold and energizing design that, in Quadrifoglio trim, is also the world&rsquo;s fastest SUV. <strong>Base price: $41,995</strong></p> <p><br /> <a href="https://www.bmwusa.com/vehicles/5series/allnew.html" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-11.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />BMW 5-Series</strong></a>: The mid-range offering from the Bavarian automaker delivers the performance and handling of the compact 3-Series with much of the luxury and tech features you&rsquo;d expect from the top-line 7-Series. We also could have placed the new 5-Series in the green category, as it&rsquo;s a surprisingly sporty plug-in hybrid. <strong>Starting price: $52,400</strong></p> <p><a href="http://www.lexus.com/concept/LS/" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-12.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Lexus LS</strong></a>: Few models are more closely identified with a brand than the Lexus LS, one of two models that helped launch what is now the most popular of the Japanese luxury marques back in 1989. An all-new&mdash;and far more passionate&mdash;take on the full-size sedan offers some amazing new tech features, as well as a business class&ndash;style backseat clients will love. <strong>Base price: around $75,000</strong></p> <p><a href="https://www.landroverusa.com/vehicles/range-rover-velar/index.html" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-13.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Range Rover Velar</strong></a>: No brand is riding higher than Land Rover, as millions of buyers shift from sedans to SUVs. The high-line Velar is one of an assortment of new models targeting those buyers. It blends the comfort and features of a luxury passenger car with the go-anywhere capabilities Land Rover utes are known for. <strong>Base price: $49,900</strong></p> <p><br /> <a href="https://www.volvocars.com/us/cars/new-models/all-new-xc60" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-14.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Volvo XC60</strong></a>: You might not recognize the Swedish brand these days. Gone are the boxy old wagons, largely replaced by stylish utes such as the award-winning XC90 and this year&rsquo;s new XC60. The mid-range model expands on its classic focus on safety with new driver-assistance tech, while adding plenty of luxury touches, a surprisingly sporty ride, and an available plug-in hybrid. <strong>Starting price: $41,500</strong></p> <h4><br /> Minivans and SUVs</h4> <p><a href="https://www.audiusa.com/models/audi-q5" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-15.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Audi Q5</strong></a>: The original version of Audi&rsquo;s midsize SUV quickly set a benchmark in its luxury segment, and the second-generation ute raises the bar several steps higher. As with any Audi, striking design was a development priority, but the new Q5 also offers more legroom and cargo space, as well as more luxury touches. There&rsquo;s also new, high-tech safety and infotainment gear. <strong>Base price: $41,500</strong></p> <p><a href="http://www.chevrolet.com/suvs/traverse-mid-size-suv" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-16.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Chevrolet Traverse</strong></a>: GM&rsquo;s largest brand has new SUVs large and small for 2018, complete makeovers of the compact Equinox and the big, three-row Traverse. The latter model is not only a lot roomier but also adds the sort of luxury features it long lacked, including new entertainment technology and built-in Wi-Fi, as well as more advanced safety gear. <strong>Starting price: $30,875</strong></p> <p><a href="https://www.ford.com/suvs/expedition/2018/" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-17.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Ford Expedition</strong></a>: The Detroit automaker&rsquo;s biggest SUV has gone more than 20 years without a complete makeover, but the new version is worth the wait. Make that &ldquo;weight,&rdquo; as it shifts from a steel to light aluminum body that translates into much better fuel economy and a more nimble ride. The 2018 Expedition adds an array of new features but retains its classic roominess. <strong>Base price: $51,695</strong></p> <p><a href="http://shop.honda.com/odyssey.aspx" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-18.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Honda Odyssey</strong></a>: Despite being known for &ldquo;soccer moms,&rdquo; minivans haven&rsquo;t vanished&mdash;and the fifth-generation Odyssey is a good reason why. Yep, it&rsquo;s great for hauling around the family or clients, with features like its rear-seat entertainment system, built-in Wi-Fi, and CabinWatch to keep an eye on those in back. It&rsquo;s also surprisingly fun to drive and delivers 22 mpg. <strong>Starting price: $29,990</strong></p> <p><a href="http://www.vw.com/models/atlas/" target="_blank"><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/auto2017-19.jpg" style="width: 175px; height: 132px; margin: 3px; float: right;" />Volkswagen Atlas</strong></a><strong>:</strong> The German automaker has been slow to adapt to the SUV boom but is hoping to make up for lost time with the launch of both a complete remake of the small Tiguan and the all-new Atlas. The latter is a well-equipped three-row ute that offers massive amounts of passenger and cargo space, even in the way-back. <strong>Starting price: $30,500</strong></p> <hr /> <p>&nbsp;</p> <div class="embed"><div class="rmo-slideshow-title"><h2 class="node-title">2018 Auto Guide</h2> <div class="deck"><p>Whether you want to exude luxury or chic practicality, explore the newest models and how they can help you drive your business forward.</p> <div class="rmo-slideshow-author"> <!--|-->October 2017<div id="author"> | BY <a href="/author/paul-eisenstein">Paul A. Eisenstein</a></div> </div><!-- /.section-date-author --></div><!-- /.deck --> </div> </div> <div id="image-gallery-slideshow"> <div class="view view-image-gallery-images view-id-image_gallery_images view-display-id-block_1 rmo-slideshow view-dom-id-1"> <div class="view-content"> <!-- dynamic display block slideshow --> <div id="views-slideshow-ddblock-image_gallery_images_block_1" class="views-slideshow-ddblock-cycle-vsd-upright-60p clear-block"> <div class="container clear-block border"> <div class="container-inner clear-block border"> <!-- slider content --> <div class="slider clear-block border"> <div class="slider-inner clear-block border"> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-1.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Ford EcoSport</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Ford has long been one of the kings of the SUV market, but the automaker had a small hole in its lineup that will soon be filled with the arrival of the subcompact <a href="http://www.ford.com/suvs-crossovers/ecosport/2018/" target="_blank">EcoSport</a>. The vehicle has been offered in seemingly every other market for more than a decade.</p> <p><strong>Price:</strong> TBD shortly after the holidays&nbsp;</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-2.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>GMC Terrain</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Sharing key underpinnings with the compact Chevy Equinox SUV, the <a href="http://www.gmc.com/suvs/terrain-small-suv.html" target="_blank">Terrain</a> features what GMC likes to call a more &ldquo;professional-grade&rdquo; exterior. Despite its small footprint, there&rsquo;s a lot of room inside for passengers and cargo. There&rsquo;s a 2.0-liter engine for a sporty feel, but if fuel economy is important to you, go for the 1.5-liter four-cylinder engine or the new diesel.</p> <p><strong>Starting price:</strong> $24,995</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-3.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Honda Fit</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Honda&rsquo;s smallest U.S. model is a hatchback with an interior that invariably seems larger than its exterior. Add its &ldquo;magic seat&rdquo; system, and you get a surprising amount of flexibility for passengers and cargo. The <a href="http://shop.honda.com/fit.aspx" target="_blank">2018 model</a> gets some stylish tweaks, including a sport trim package and new safety features such as Lane Keeping Assist.</p> <p><strong>Base price:</strong> $16,190</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-4.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Kia Rio</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>he Korean carmaker&rsquo;s little sedan may have been too tiny for some drivers. No longer. The <a href="https://www.kia.com/us/en/vehicle/rio/2018" target="_blank">2018 makeover</a> is larger and more refined, with niceties such as a touchscreen to operate its Apple CarPlay and Android Auto infotainment apps. Its 130-horsepower four-cylinder engine makes a reasonable 130 hp and delivers improved fuel economy.</p> <p><strong>Base price:</strong> around $14,000</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-5.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Honda Clarity</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>It&rsquo;s often said there is no silver bullet when it comes to cleaner cars&mdash;but it least you can have more options. So Honda is adding three alternatives for green-minded buyers to choose from. Looking like it rolled off a sci-fi film&rsquo;s soundstage, the original <a href="https://automobiles.honda.com/future-cars/clarity-plug-in-hybrid" target="_blank">Clarity</a> relies on a hydrogen fuel-cell drivetrain and is offered only in parts of California. The plug-in hybrid and pure battery-electric models will be more widely available.</p> <p><strong>Price</strong>: TBD</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-6.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Hyundai Ioniq</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Like Honda, Hyundai plans to offer three separate versions of the distinctively styled <a href="https://www.hyundaiusa.com/ioniq/index.aspx" target="_blank">Ioniq</a>. That will include the original hybrid and battery-electric versions, as well as a plug-in hybrid model, due later this autumn. It&rsquo;s expected to go 27 miles on battery alone before the gas engine kicks in.</p> <p><strong>Price</strong>: Due by late October</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-7.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Kia Niro</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Kia launched the first version of its <a href="https://www.kia.com/us/en/content/vehicles/upcoming-vehicles/2018-niro-plug-in-hybrid" target="_blank">Niro</a> model earlier in the year, a hybrid-electric vehicle with a bit of a sci-fi design flair. It&rsquo;s now getting set to introduce a second version, a plug-in hybrid. But we&rsquo;ll have to wait a couple months for full details, such as electric range and EPA mileage ratings.</p> <p><strong>Price</strong>: TBD</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-8.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Nissan Leaf</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The original <a href="https://www.nissanusa.com/electric-cars/2018-leaf/" target="_blank">Nissan Leaf</a> was the world&rsquo;s first high-volume battery-electric vehicle from a mainstream automaker. Now it&rsquo;s back in a completely redesigned package for 2018. The car boosts its range by 40 percent, to 150 miles per charge. A 200-plus-mile battery option should follow next year. The Leaf also gets the new, semi-autonomous ProPilot Assist system.</p> <p><strong>Base price:</strong> $29,990</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-9.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Tesla Model S</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Few 2018 models have been more eagerly awaited than the California carmaker&rsquo;s first mainstream-priced <a href="https://www.tesla.com/models" target="_blank">Model 3</a>. It retains the big touchscreen found in the flagship Model S sedan, as well as Tesla&rsquo;s semi-autonomous Autopilot. And it will get you 220 miles per charge, with a battery option coming that will boost range to over 300 miles.</p> <p><strong>Base price:</strong> $35,000 before federal tax credits</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-10.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Alfa Romeo Stelvio</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>For those who would like Italian flair, plenty of high-line features, and lots of room to carry everything from yard signs to clients, Alfa Romeo weighs in with its first-ever SUV, the <a href="https://www.alfaromeousa.com/cars/alfaromeo-stelvio" target="_blank">Stelvio</a>. It&rsquo;s not just another bland SUV but a bold and energizing design that, in Quadrifoglio trim, is also the world&rsquo;s fastest SUV.</p> <p><strong>Base price:</strong> $41,995</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-11.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>BMW 5-Series</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The mid-range offering from the Bavarian automaker delivers the performance and handling of the compact 3-Series with much of the luxury and tech features you&rsquo;d expect from the top-line 7-Series. We also could have placed the new <a href="https://www.bmwusa.com/vehicles/5series/allnew.html" target="_blank">5-Series</a> in the green category, as it&rsquo;s a surprisingly sporty plug-in hybrid.</p> <p><strong>Starting price:</strong> $52,400</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-12.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Lexus LS</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Few models are more closely identified with a brand than the <a href="http://www.lexus.com/concept/LS/">Lexus LS</a>, one of two models that helped launch what is now the most popular of the Japanese luxury marques back in 1989. An all-new&mdash;and far more passionate&mdash;take on the full-size sedan offers some amazing new tech features, as well as a business class&ndash;style backseat clients will love.</p> <p><strong>Base price:</strong> around $75,000</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-13.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Range Rover Velar</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>No brand is riding higher than Land Rover, as millions of buyers shift from sedans to SUVs. The high-line <a href="https://www.landroverusa.com/vehicles/range-rover-velar/index.html" target="_blank">Velar</a> is one of an assortment of new models targeting those buyers. It blends the comfort and features of a luxury passenger car with the go-anywhere capabilities Land Rover utes are known for.</p> <p><strong>Base price:</strong> $49,900</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-14.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Volvo XC60</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>You might not recognize the Swedish brand these days. Gone are the boxy old wagons, largely replaced by stylish utes such as the award-winning <a href="https://www.volvocars.com/us/cars/new-models/all-new-xc60" target="_blank">https://www.volvocars.com/us/cars/new-models/all-new-xc60</a>XC90 and this year&rsquo;s new XC60. The mid-range model expands on its classic focus on safety with new driver-assistance tech, while adding plenty of luxury touches, a surprisingly sporty ride, and an available plug-in hybrid.</p> <p><strong>Starting price: </strong>$41,500</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-15.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Audi Q5</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The original version of Audi&rsquo;s midsize SUV quickly set a benchmark in its luxury segment, and the second-generation ute raises the bar several steps higher. As with any Audi, striking design was a development priority, but the new <a href="https://www.audiusa.com/models/audi-q5" target="_blank">Q5</a> also offers more legroom and cargo space, as well as more luxury touches. There&rsquo;s also new, high-tech safety and infotainment gear.</p> <p><strong>Base price:</strong> $41,500</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-16.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Chevrolet Traverse</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>GM&rsquo;s largest brand has new SUVs large and small for 2018, complete makeovers of the compact Equinox and the big, three-row <a href="http://www.chevrolet.com/suvs/traverse-mid-size-suv" target="_blank">Traverse</a>. The latter model is not only a lot roomier but also adds the sort of luxury features it long lacked, including new entertainment technology and built-in Wi-Fi, as well as more advanced safety gear.</p> <p><strong>Starting price: </strong>$30,875</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-17.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Ford Expedition</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The Detroit automaker&rsquo;s biggest SUV has gone more than 20 years without a complete makeover, but the new version is worth the wait. Make that &ldquo;weight,&rdquo; as it shifts from a steel to light aluminum body that translates into much better fuel economy and a more nimble ride. The <a href="https://www.ford.com/suvs/expedition/2018/" target="_blank">2018 Expedition</a> adds an array of new features but retains its classic roominess.</p> <p><strong>Base price: </strong>$51,695</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-18.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Honda Odyssey</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Despite being known for &ldquo;soccer moms,&rdquo; minivans haven&rsquo;t vanished&mdash;and the fifth-generation <a href="http://shop.honda.com/odyssey.aspx" target="_blank">Odyssey</a> is a good reason why. Yep, it&rsquo;s great for hauling around the family or clients, with features like its rear-seat entertainment system, built-in Wi-Fi, and CabinWatch to keep an eye on those in back. It&rsquo;s also surprisingly fun to drive and delivers 22 mpg.</p> <p><strong>Starting price:</strong> $29,990</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-19.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-title slide-title-vertical clear-block border"> <div class="slide-title-inner clear-block border"> <h2>Volkswagen Atlas</h2> </div> <!-- slide-title-inner--> </div> <!-- slide-title--> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The German automaker has been slow to adapt to the SUV boom but is hoping to make up for lost time with the launch of both a complete remake of the small Tiguan and the all-new <a href="http://www.vw.com/models/atlas/" target="_blank">Atlas</a>. The latter is a well-equipped three-row ute that offers massive amounts of passenger and cargo space, even in the way-back.</p> <p><strong>Starting price:</strong> $30,500</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> </div> <!-- slider-inner--> </div> <!-- slider--> <!-- scrollable pager images--> <div class="spacer-horizontal"><b></b></div> <!-- scrollable pager container --> <div id="views-slideshow-ddblock-scrollable-pager-image_gallery_images_block_1" class="scrollable-pager clear-block border"> <!-- prev/next page on slide --> <!-- custom "previous" links --> <!--<div class="prevPage"></div>--> <div class="prev"></div> <!-- scrollable part --> <div class="vsd-scrollable-pager clear-block border"> <div class="items scrollable-pager-inner clear-block border"> <div class="scrollable-pager-item scrollable-pager-item-1"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-1.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-2"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-2.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-3"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-3.jpg" alt="" title="" class="imagecache 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class="scrollable-pager-item scrollable-pager-item-6"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-6.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-7"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-7.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-8"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-8.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-9"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-9.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-10"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-10.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-11"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-11.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-12"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-12.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item 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src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-15.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-16"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-16.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-17"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-17.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-18"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-18.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-19"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/auto2017-19.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> </div> <!-- /pager-inner--> </div> <!-- /vsd-scrollable-pager --> <!-- custom "next" links --> <div class="next"></div> <!--<div class="nextPage"></div>--> <!-- navigator --> <div class="navi"></div> </div> <!-- /scrollable-pager--> </div> <!-- container-inner--> </div> <!--container--> </div> <!-- template --> </div> </div> <div id="slideshow_tips">Click on the small photos to scroll through the slide show. <div id="copyright">&copy; 2017 REALTOR&reg; MAGAZINE ONLINE </div></div> </div> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Whether you want to exude luxury or chic practicality, explore the newest models and how they can help you drive your business forward.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_PG_2018_cars.jpg" type="image/jpeg; length=159480">oct17_PG_2018_cars.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_PG_2018_cars_0.jpg?1507670173" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_LP_PG_2018_cars.jpg?1507670207" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Fri, 06 Oct 2017 21:56:29 +0000 gwood 24136 at http://realtormag.realtor.org 2018 Cars: Trends Geared Toward Real Estate http://realtormag.realtor.org/technology/feature/article/2017/10/2018-cars-trends-geared-toward-real-estate <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Next year’s vehicle lineup introduces new safety features, autonomous driving capability, and improved fuel economy—all of which affects how you interact with clients in the car. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, October 10, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/paul-eisenstein">Paul A. Eisenstein</a> </div> </div> </div> <!--paging_filter--><p>At first glance, it might look like any other compact sedan, but slip behind the wheel and you&rsquo;ll find a huge touchscreen display where you&rsquo;d normally expect to see your car&rsquo;s knobs and switches. Then, hitting the &ldquo;start&rdquo; button, you&rsquo;ll notice almost complete silence as the vehicle turns on. That&rsquo;s because the new <a href="https://www.tesla.com/model3" target="_blank">Tesla Model 3</a> has replaced the familiar internal combustion engine with an electric drivetrain.</p> <blockquote> <p><strong>Revving Up for 2018 Cars</strong></p> <p><a href="/technology/feature/article/2017/10/2018-cars-business-class-experience">Business-Class Experience for Your Clients</a></p> <p><a href="/technology/feature/article/2017/10/2018-cars-options-fitting-for-your-business">Options Fitting for Your Business</a></p> </blockquote> <p>The auto industry is in the midst of a revolution more radical than anything it&rsquo;s experienced since the days of pioneers like Henry Ford. Virtually everything about the automobile is expected to change, from the way it is powered to who&rsquo;s driving it. (You or a computer?) By 2020, the first fully hands-free vehicles are expected to be on the road, and within just a few more years, several manufacturers intend to introduce vehicles that won&rsquo;t even have steering wheels or pedals. Indeed, experts predict millions of Americans will give up their personal cars entirely in favor of ride-sharing services such as Uber and Lyft.</p> <p>But if you haven&rsquo;t been in the new car market in a while, just walk into your local showroom to check out the new 2018 models. You&rsquo;ll already find plenty of changes, starting with the explosive shift from sedans and coupes to sport- and crossover-utility vehicles. As recently as 2015, passenger cars accounted for 65 percent of Lexus sales. This year, that&rsquo;s plunged to just 35 percent&mdash;and Toyota&rsquo;s luxury brand is far from unique.</p> <p>The Tesla Model 3 is at the front line of the revolution. Until now, battery-based vehicles have made up a limited niche, accounting for barely 3 percent of the total U.S. new-vehicle market. But 2018 is expected to mark a turning point. Tesla alone expects to sell about 500,000 battery-electric vehicles next year, nearly six times more than it sold in 2016. But it will face a growing number of competitors. Here are some trends you&rsquo;ll be seeing in the 2018 fleet of vehicles.</p> <p><strong>Battery-electric vehicles can go a longer distance.</strong> General Motors actually beat Tesla to the mainstream market with the <a href="http://www.chevrolet.com/bolt-ev-electric-vehicle" target="_blank">Chevrolet Bolt EV</a> and will add two more long-range models over the next 18 months, with 20 planned by 2023. Long-range offerings will roll out from makers as diverse as Honda, Volkswagen, Porsche, and Audi next year. Nissan has redesigned the original battery-electric vehicle, the Leaf, boosting range by 40 percent. Add new plug-ins and more conventional hybrids such as the <a href="https://automobiles.honda.com/future-cars/clarity-plug-in-hybrid" target="_blank">Honda Clarity</a>, <a href="https://www.hyundaiusa.com/ioniq/index.aspx" target="_blank">Hyundai Ioniq</a>, and <a href="https://www.kia.com/us/en/content/vehicles/upcoming-vehicles/2018-niro-plug-in-hybrid" target="_blank">Kia Niro</a>&mdash;all debuting in the 2018 model year&mdash;and battery power is charging into the mainstream.</p> <p><strong>Autonomous driving can take over for short stints.</strong> As many as a half-dozen automakers will offer some level of hands-free technology for 2018. The new <a href="https://www.nissanusa.com/electric-cars/2018-leaf/" target="_blank">Nissan Leaf</a> will debut the ProPilot Assist system, while the new <a href="https://www.audiusa.com/models/audi-a8l" target="_blank">Audi8</a> will include the Traffic Jam Assist, which allows the car to operate all but fully autonomously at speeds up to 37 mph.</p> <p><strong>Downsized sports cars will get improved performance.</strong> Even more traditional product lines are undergoing major changes this year. Like some muscle in your car? You&rsquo;ll find plenty to choose from, including the jaw-dropping new <a href="https://www.dodge.com/demon.html" target="_blank">Dodge Challenger SRT Demon</a>, a coupe punching out a brutal 840 horsepower. There are still plenty of performance cars and large trucks powered by classic V-8s, but more and more models are downsizing their engines. Turbocharged four- and six-cylinder engines are becoming the norm rather than the exception. The payoff is good performance when you need it, but great mileage when you&rsquo;re light on the throttle.</p> <p><strong>Refined safety technology becomes more standard.</strong> Advanced driver assistance systems have been shown to prevent crashes and save lives. And the good news is that more and more vehicles are offering technologies such as forward collision warning with automatic emergency braking and blind spot detection, whether as standard features or affordable options.</p> <p>For real estate professionals who depend heavily on their vehicles, there&rsquo;s another significant trend underway. Recent studies by J.D. Power and other research groups show that vehicle quality and reliability has hit record levels, and 2018 is expected to see that trend continue. So welcome to the revolution. The automobile is changing faster than ever before, and that&rsquo;s reason to celebrate.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Next year&rsquo;s vehicle lineup introduces new safety features, autonomous driving capability, and improved fuel economy&mdash;all of which affects how you interact with clients in the car.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_PG_cars_trend.jpg" type="image/jpeg; length=248310">oct17_PG_cars_trend.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_PG_cars_trend_0.jpg?1507670483" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_LP_PG_cars_trend.jpg?1507670512" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Fri, 06 Oct 2017 21:35:27 +0000 gwood 24134 at http://realtormag.realtor.org Media Kit for Good Neighbor Bryson Garbett http://realtormag.realtor.org/good-neighbor-awards/article/2017/10/media-kit-for-good-neighbor-bryson-garbett <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, October 4, 2017</span> </div> </div> </div> </fieldset> <!--paging_filter--><p>Here are some promotional images and articles about 2017 Good Neighbor Bryson Garbett. Click on the images below to view them. In order to download them to your computer, right click (or CTRL-click on a Mac) and select &quot;Save Link/Target As...&quot;</p> <p>You can also <a href="https://www.youtube.com/watch?v=O2w__FsK2cA&amp;t=1s" target="_blank">share and embed his video from YouTube</a>.</p> <table border="0" cellpadding="7" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p>Cover of REALTOR&reg; Magazine featuring 2017 Good Neighbor Bryson Garbett. See his Good Neighbor profile online <a href="http://realtormag.realtor.org/good-neighbor-awards/winner/2017/10/bryson-garbett" target="_blank">here</a>.</p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_BRYSON.jpg"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_BRYSON_th.jpg" style="width: 140px; height: 184px;" /></a></td> </tr> <tr> <td> <p>Bryson Garbett &#39;s portrait from REALTOR&reg; Magazine&#39;s November/December 2017 issue. <a href="http://realtormag.realtor.org/good-neighbor-awards/article/2017/08/in-mexico-schools-helping-students-reach-for-new-lives" target="_blank">Read the article online here.</a></p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_BRYSON.jpg" target="_blank"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_BRYSON_th.jpg" style="height: 135px; width: 140px;" /></a></td> </tr> </tbody> </table> <hr /> <p><em>For press materials about the Good Neighbor Awards program in general, or to access media kits for other current award winners, check out our <a href="/good-neighbor-awards/media">resources for AEs and the media</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Good Neighbor Awards Tue, 03 Oct 2017 20:36:49 +0000 mbrozanic 24115 at http://realtormag.realtor.org Media Kit for Good Neighbor Howard “Hoddy” Hanna http://realtormag.realtor.org/good-neighbor-awards/article/2017/10/media-kit-for-good-neighbor-howard-hoddy-hanna <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, October 4, 2017</span> </div> </div> </div> </fieldset> <!--paging_filter--><p>Here are some promotional images and articles about 2017 Good Neighbor Howard &ldquo;Hoddy&rdquo; Hanna Click on the images below to view them. In order to download them to your computer, right click (or CTRL-click on a Mac) and select &quot;Save Link/Target As...&quot;</p> <p>You can also <a href="https://www.youtube.com/watch?v=KoMfleKLuy4" target="_blank">share and embed his video from YouTube</a>.</p> <table border="0" cellpadding="7" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p>Cover of REALTOR&reg; Magazine featuring 2017 Good Neighbor Award Winner Howard &ldquo;Hoddy&rdquo; Hanna. See his Good Neighbor profile online <a href="http://realtormag.realtor.org/good-neighbor-awards/winner/2017/10/howard-hoddy-hanna" target="_blank">here</a>.</p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_HODDY.jpg"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_HODDY_th.jpg" style="width: 140px; height: 184px;" /></a></td> </tr> <tr> <td> <p>Howard &ldquo;Hoddy&rdquo; Hanna&#39;s portrait from REALTOR&reg; Magazine&#39;s November/December 2017 issue. <a href="http://realtormag.realtor.org/good-neighbor-awards/article/2017/08/restoring-health-and-hope-for-kids" target="_blank">Read the article online here</a>.</p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_HODDY.jpg" target="_blank"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_HODDY_th.jpg" style="height: 137px; width: 140px;" /></a></td> </tr> </tbody> </table> <hr /> <p><em>For press materials about the Good Neighbor Awards program in general, or to access media kits for other current award winners, check out our <a href="/good-neighbor-awards/media">resources for AEs and the media</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Good Neighbor Awards Tue, 03 Oct 2017 16:44:23 +0000 mbrozanic 24111 at http://realtormag.realtor.org Media Kit for Good Neighbor Kay Wilson-Bolton http://realtormag.realtor.org/good-neighbor-awards/article/2017/10/media-kit-for-good-neighbor-kay-wilson-bolton <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, October 4, 2017</span> </div> </div> </div> </fieldset> <!--paging_filter--><p>Here are some promotional images and articles about 2017 Good Neighbor Kay Wilson-Bolton. Click on the images below to view them. In order to download them to your computer, right click (or CTRL-click on a Mac) and select &quot;Save Link/Target As...&quot;</p> <p>You can also <a href="https://www.youtube.com/watch?v=s6WvJNgh72Q" target="_blank">share and embed her video from YouTube</a>.</p> <table border="0" cellpadding="7" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p>Cover of REALTOR&reg; Magazine featuring 2017 Good Neighbor Kay Wilson-Bolton. See her Good Neighbor profile online <a href="http://realtormag.realtor.org/good-neighbor-awards/winner/2017/10/kay-wilson-bolton" target="_blank">here</a>.</p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_KAY.jpg"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_KAY_th.jpg" style="width: 140px; height: 184px;" /></a></td> </tr> <tr> <td> <p>Kay Wilson-Bolton&#39;s portrait from REALTOR&reg; Magazine&#39;s November/December 2017 issue. <a href="http://realtormag.realtor.org/good-neighbor-awards/article/2017/08/hunger-help-community" target="_blank">Read the article online here</a>.</p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_KAY.jpg" target="_blank"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_KAY_th.jpg" style="height: 142px; width: 140px;" /></a></td> </tr> </tbody> </table> <hr /> <p><em>For press materials about the Good Neighbor Awards program in general, or to access media kits for other current award winners, check out our <a href="/good-neighbor-awards/media">resources for AEs and the media</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Good Neighbor Awards Tue, 03 Oct 2017 20:57:07 +0000 mbrozanic 24117 at http://realtormag.realtor.org Media Kit for Good Neighbor Louise McLean http://realtormag.realtor.org/good-neighbor-awards/article/2017/10/media-kit-for-good-neighbor-louise-mclean <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, October 4, 2017</span> </div> </div> </div> </fieldset> <!--paging_filter--><p>Here are some promotional images and articles about 2017 Good Neighbor Louise McLean. Click on the images below to view them. In order to download them to your computer, right click (or CTRL-click on a Mac) and select &quot;Save Link/Target As...&quot;</p> <p>You can also <a href="https://www.youtube.com/watch?v=Ta9pIBHX3iI" target="_blank">share and embed her video from YouTube</a>.</p> <table border="0" cellpadding="7" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p>Cover of REALTOR&reg; Magazine featuring 2017 Good Neighbor Louise McLean. See her Good Neighbor profile online <a href="http://realtormag.realtor.org/good-neighbor-awards/winner/2017/10/louise-mclean" target="_blank">here</a>.</p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_LOUISE.jpg"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_LOUISE_th.jpg" style="width: 140px; height: 184px;" /></a></td> </tr> <tr> <td> <p>Louise McLean&#39;s portrait from REALTOR&reg; Magazine&#39;s November/December 2017 issue. <a href="http://realtormag.realtor.org/good-neighbor-awards/article/2017/08/breaking-cycle" target="_blank">Read the article online here</a>.</p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_LOUISE.jpg" target="_blank"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_LOUISE_th.jpg" style="height: 136px; width: 140px;" /></a></td> </tr> </tbody> </table> <hr /> <p><em>For press materials about the Good Neighbor Awards program in general, or to access media kits for other current award winners, check out our <a href="/good-neighbor-awards/media">resources for AEs and the media</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Good Neighbor Awards Tue, 03 Oct 2017 20:45:06 +0000 mbrozanic 24116 at http://realtormag.realtor.org Media Kit for Good Neighbor Sal Dimiceli http://realtormag.realtor.org/good-neighbor-awards/article/2017/10/media-kit-for-good-neighbor-sal-dimiceli <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, October 4, 2017</span> </div> </div> </div> </fieldset> <!--paging_filter--><p>Here are some promotional images and articles about 2017 Good Neighbor Sal Dimiceli. Click on the images below to view them. In order to download them to your computer, right click (or CTRL-click on a Mac) and select &quot;Save Link/Target As...&quot;</p> <p>You can also <a href="https://www.youtube.com/watch?v=DApKEeIAWWg&amp;t=2s" target="_blank">share and embed his video from YouTube</a>.</p> <table border="0" cellpadding="7" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p>Cover of REALTOR&reg; Magazine featuring 2017 Good Neighbor Award Winner Sal Dimiceli. See his Good Neighbor profile online <a href="http://realtormag.realtor.org/good-neighbor-awards/winner/2017/10/sal-dimiceli" target="_blank">here.</a></p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_SAL.jpg"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/good_neighbor/2017/winners/1711_F_GN_Cover_SAL_th.jpg" style="width: 140px; height: 184px;" /></a></td> </tr> <tr> <td> <p>Sal Dimiceli&#39;s portrait from REALTOR&reg; Magazine&#39;s November/December 2017 issue. <a href="http://realtormag.realtor.org/good-neighbor-awards/article/2017/08/promise-relieve-pains-poverty" target="_blank">Read the article online here</a>.</p> </td> <td><a href="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_SAL.jpg" target="_blank"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/GN17_SAL_th.jpg" style="height: 137px; width: 140px;" /></a></td> </tr> </tbody> </table> <hr /> <p><em>For press materials about the Good Neighbor Awards program in general, or to access media kits for other current award winners, check out our <a href="/good-neighbor-awards/media">resources for AEs and the media</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Good Neighbor Awards Tue, 03 Oct 2017 20:22:12 +0000 mbrozanic 24114 at http://realtormag.realtor.org New Building Materials Redefining Walls http://realtormag.realtor.org/home-and-design/feature/article/2017/10/new-building-materials-redefining-walls <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> You can’t have a house without walls, yet so few people really consider the materials used to make up this vital component of a home. Learn how new materials, sprays, and decorative finishes offer so much more than just support for a roof. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Monday, October 2, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/barbara-ballinger">Barbara Ballinger</a> </div> </div> </div> <!--paging_filter--><p>Wall choices may seem ho-hum and routine. But innovative design professionals and entrepreneurs have developed new choices that you as a real estate professional should know about. With a recent onslaught of hurricanes and storms, anxious clients may be interested in products that can help a house better thwart high winds and rain or discourage mold growth in flood situations. Also, Eric Corey Freed, founding principal of Organic Architect in Portland, Ore., recommends real estate professionals learn what&rsquo;s available for environmental- and health-conscious consumers, such as recycled options that keep raw materials out of landfills, concrete walls that &ldquo;eat&rdquo; carbon to remove it from a room&rsquo;s air supply, and tiles that decoratively cover walls while eliminating contaminating gases for those highly sensitive to certain chemicals.</p> <p>Many architects, builders, and engineers test their ideas as commercial and industrial wall designs, and then, if they work, adapt them for residential use. However, not every innovation works for every home. Some options won&rsquo;t meet local building codes or offer a good return on investment, says Erin Hatcher, vice president of sustainability at AMLI Residential, a Chicago-based development and management company.</p> <p>Here are six options that will expand your wall knowledge to fit today&rsquo;s market options.</p> <h4>Living &ldquo;Green Walls&rdquo;</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Oct17_HD_1.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />This product is actually something of a misnomer in that it&rsquo;s more of a host for living plants than an actual &ldquo;living wall.&rdquo; The greenery doesn&rsquo;t make up the actual wall support, but rather adds a living cover to a small wall area or expanse, which offers structural and nutritional support. Some popular plant choices include philodendron, pothos, and spider plants. In an exterior wall, homeowners should select plants based on a home&rsquo;s USDA zone. For interior walls, the amount of light plants need should be the determining factor.</p> <p><strong>Why it&rsquo;s noteworthy</strong>: When used outdoors, living walls can protect structures from inclement weather and ultraviolet rays. Indoors, they&rsquo;re prized for their ability to remove toxins, add pleasant smells and textures, and even improve residents&rsquo; mental health. &ldquo;Living plants have been shown to improve a person&rsquo;s mood and increase productivity,&rdquo; says Matthew Hills, a project manager with <a href="http://ambius.com" target="_blank">Ambius</a> in Redding, Penn., an industry leader in this field. He advises grouping different plants on the same wall to help mitigate a variety of pollutants. &ldquo;A spider plant removes carbon dioxide twice as much as a philodendron does,&rdquo; he notes. <a href="https://en.wikipedia.org/wiki/NASA_Clean_Air_Study" target="_blank">The NASA Clean Air Study</a> offers a list of common indoor plants and the toxins they can remove from the air.&nbsp;Finally, Mike Haynes&mdash;sales and marketing coordinator with <a href="http://livewall.com" target="_blank">Livewall</a> in Spring Lake, Mich., which provides support systems for green walls&mdash;adds that they can create an acoustic barrier for a more peaceful setting. Homeowners can purchase DIY kits or rely on garden professionals to build and plant the walls.</p> <p><strong>Price per square foot</strong>: Varies based on the size of the wall and options, such as built-in irrigation. Ambius&rsquo; options range from $80 to $200; maintenance visits are extra. Livewall&rsquo;s range from $85 to $135.</p> <h4>Mycelium Panels and Insulation</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Oct17_HD_2.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />The rootlike fibers of mushrooms, otherwise known as mycelium, are being used to create wall panels and tiles. <a href="http://shop.ecovativedesign.com" target="_blank">Ecovative Design</a>, an upstate New York firm, patented the technology after its mechanical engineer founders saw the promise of fungi as &ldquo;nature&rsquo;s glue.&rdquo; The company grows the material in its factor by binding together agricultural waste substrates to the fungal fiber. Ecovative originally used the technology to create lightweight product packaging and insulation, but they recently began selling modular acoustical wall panels.</p> <p><strong>Why it&rsquo;s noteworthy</strong>: Because the material is renewable and it helps create a new use for agricultural waste, it&rsquo;s environmentally friendly on two accounts. The tiles&rsquo; all-natural origins mean they&rsquo;re free of volatile organic compounds and other harmful materials. The finished product is also durable, water- and fire-resistant, and compostable.</p> <p><strong>Price per square foot</strong>: Ecovative&rsquo;s 16-by-16-inch acoustical panels cost $22 each; they also offer a 10-pack of slightly smaller tiles (covering approximately 9 square feet) for $100. The company is still working on scaling its insulation offerings.</p> <h4>Recycled Fly Ash Products</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Oct17_HD_3.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />This product recycles waste fly ash, a by-product of coal combustion, into an attractive building material that cuts like wood, can be painted, and is highly durable. One company, <a href="http://boraltruexterior.com" target="_blank">Boral TruExterior</a>, uses 70 percent recycled fly ash to create siding for exterior walls, trim components, and interior wall beadboard. &ldquo;It works better than cement fiberboard, an industry basic,&rdquo; says architect Nate Kipnis, who focuses on sustainable architecture at his Chicago-based firm, Kipnis Architecture + Planning, and uses the siding and trim on several client projects.</p> <p><strong>Why it&rsquo;s noteworthy</strong>: Traditional wood products used for siding and trim tend to rot over time and are susceptible to insect damage. By contrast, this material is highly durable and dimensionally stable. Also, the process of creating it removes troublesome fly ash from the waste stream by encapsulating it during the production process.</p> <p><strong>Price per square foot</strong>: About 30 percent more than cement fiberboard, according to Kipnis.</p> <h4>Formaldehyde-Eating Drywall</h4> <p><a href="http://certainteed.com" target="_blank"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Oct17_HD_4.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />CertainTeed</a> takes its gypsum board and incorporates a proprietary ingredient that converts formaldehyde&mdash;a common VOC&mdash;into two separate inert compounds. The product is known as AirRenew and can be used wherever standard drywall board is used, according to Kipnis. Not only is it notable for being free of formaldehyde, it also promises to improve interior air quality by absorbing formaldehyde gassed off by cabinetry, carpeting, paint, adhesives, and and other materials. Tom Prokop, CertainTeed&rsquo;s innovation and product manager, says AirRenew has been created to continue working for decades, even if new products with formaldehyde are introduced into a room.&nbsp;</p> <p><strong>Why it&rsquo;s noteworthy</strong>: It looks and weighs the same as drywall, making it ideal for homeowners sensitive to these compounds and similar toxins. &ldquo;It adds a lot of benefit for a relatively low cost and is one of the cheapest upgrades when building or remodeling,&rdquo; Prokop says.</p> <p><strong>Price per square foot</strong>: About 25 percent more than standard drywall board, according to Kipnis.</p> <h4>Barn Wood Wall Panels</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Oct17_HD_5.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />Homeowners who are looking for a rustic, hand-hewn look might consider recycled barn wood. Several companies have taken this desirable material and made it easier to work with. Different companies offer slightly different takes on the concept. <a href="http://viridianwood.com" target="_blank">Viridian Reclaimed Wood</a> makes an easy do-it-yourself stick-and-peel paneling from fencing that it has dubbed &ldquo;Good Neighbor,&rdquo; after the Robert Frost poem. The Portland, Ore., company finishes the rustic material to be sure it&rsquo;s fire-rated and offers it in different updated hues of natural, clear, Tiffany blue, white, and black. Another company, <a href="http://kithandkinwalls.com" target="_blank">Kith + Kin Walls</a>, offers engineered wood planks that feature the texture of wood grain and color variations of reclaimed barn wood but are delivered in more consistent sizes than are found on barns to simplify installation. Home owners who like DIY work should know what&rsquo;s involved. With Veridian&rsquo;s materials, DIYers must use a razor knife to cut excess, then peel and stick the panels. Taking them down later is tougher, since they&rsquo;re considered a semipermanent installation. &ldquo;Walls would require patching,&rdquo; says Veridian co-founder Pierce Henley. His company&rsquo;s product also wouldn&rsquo;t work on concrete walls. Kith + Kin&rsquo;s barn wood planks come in planks that require using a nail gun and saw to install.&nbsp; &nbsp;</p> <p><strong>Why it&rsquo;s noteworthy</strong>: Viridian&rsquo;s panels are environmentally friendly and lack VOCs, and its adhesive is rated to last at least 10 years. Kith + Kin feature a soft backing to protect walls and increase sound insulation.</p> <p><strong>Price per square foot</strong>: Veridian&rsquo;s are $10.50, while Kith + Kin&rsquo;s come in a box of 20-square-foot lengths for $228.70. Both companies offer online calculators to measure how much wood is required.</p> <h4>Thermal Wall Insulator</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Oct17_HD_6.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />Energy efficiency can take a big hit through what&rsquo;s called &ldquo;thermal bridging,&rdquo; when one section of a wall conducts heat much quicker than another, leading to condensation and less comfortable interiors, especially in cold weather. Historically, builders have used insulation, thermal break pads, or specific framing techniques to mitigate this problem, but there&rsquo;s a newer option that can be more easily applied to an existing structure. Aerolon coating&mdash;a VOC-free, resin-based product by the <a href="http://rightergroup.com" target="_blank">Righter Group</a>&mdash;uses Aerogel (produced by another company, Cabot Corp.) to manufacture its peel and stick tape that goes on walls, along with lintels and other architectural members, to thermally insulate them. The company uses the same Aerogel particle mixture in liquid form, which can be applied to achieve similar effects. Both the tape and fluid can be applied to steel, aluminum, concrete, wood, and other materials. &ldquo;What the Aerogel particles do,&rdquo; says Greg Pope, owner and president of the Righter Group in Wilmington, Mass., &ldquo;is alter the surface temperature and slow heat transfer more efficiently than conventional foam and other insulation do, thereby helping the home retain energy.&rdquo;</p> <p><strong>Why it&rsquo;s noteworthy</strong>: One of the biggest problems with residential construction is condensation in wall cavities, which leads to mold and mildew. This helps prevent that from occurring, says Pope.</p> <p><strong>Price per square foot</strong>: $5.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>You can&rsquo;t have a house without walls, yet so few people really consider the materials used to make up this vital component of a home. Learn how new materials, sprays, and decorative finishes offer so much more than just support for a roof.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_HD_walls.jpg" type="image/jpeg; length=216279">oct17_HD_walls.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_HD_walls_0.jpg?1506975954" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_LP_HD_walls.jpg?1506975965" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/home-and-design/feature/article/2017/09/help-sellers-built-ins">Help Sellers With Built-Ins</a> </div> <div class="field-item even"> <a href="/home-and-design/feature/article/2015/01/new-american-home-green-and-integrated">New American Home: Green and Integrated</a> </div> <div class="field-item odd"> <a href="/home-and-design/architecture-coach/article/2013/02/crash-course-insulation-for-consumers">A Crash Course on Insulation for Consumers</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 02 Oct 2017 16:11:00 +0000 mwhite 24088 at http://realtormag.realtor.org 3 Facebook Tools to Maximize Lead Generation http://realtormag.realtor.org/sales-and-marketing/sponsored/quickenloans/3-facebook-tools-maximize-lead-generation <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Getting started with Facebook is easy; making it work well can be more challenging. Content sponsor Quicken Loans offers these methods to make the most of your social media spend. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Sunday, October 1, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/patrick-chism">Patrick Chism</a> </div> </div> </div> <!--paging_filter--><p><span style="font-family:tahoma,geneva,sans-serif;">Facebook is no longer the new frontier of marketing; it&rsquo;s now an established lead-generation channel. However, many real estate professionals aren&rsquo;t aware of how to optimize their use of this social media giant.</span></p> <h4><span style="font-family:tahoma,geneva,sans-serif;">Why Should You Advertise on Facebook?</span></h4> <p><span style="font-family:tahoma,geneva,sans-serif;">There are two primary reasons Facebook dominates social advertising: audience size and targeting. There are currently <a href="https://www.fool.com/investing/2017/03/30/top-10-social-networks-how-many-users-are-on-each.aspx" target="_blank">more people on Facebook</a> than any other social platform, with a total of 1.9 billion users. More importantly, though, Facebook allows you to channel your messages to reach potential customers through a wide variety of demographic information, behavior sets, and <a href="https://www.quickenloans.com/blog/using-big-data-find-clients-real-estate-business" target="_blank">third-party data</a>.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">Beyond simply boosting an ad, there are three great ways to advertise on Facebook. With these options, you&rsquo;ll improve your targeting and get the biggest bang for your buck.</span></p> <h4><span style="font-family:tahoma,geneva,sans-serif;">Custom Audiences</span></h4> <p><span style="font-family:tahoma,geneva,sans-serif;">This method typically requires you to upload a CSV file (from Microsoft Excel) into Facebook. This list can come from a variety of places, such as your website traffic, previous engagement on Facebook, or even activity on your app. You can match the information you have in your database&mdash;names, emails, or phone numbers, say&mdash;with the Facebook profiles of clients you&rsquo;ve interacted with in the past.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">The more data you can include the better, as it&rsquo;s being used to match with people on Facebook. For example, if you&rsquo;re just uploading email addresses, you&rsquo;ll see a much lower match rate than if you included email addresses, phone numbers, and ZIP codes.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">By doing this, you can retarget people on your current list. <a href="https://adespresso.com/academy/blog/facebook-ads-custom-audiences-guide/" target="_blank">Uploading custom audience</a> data is one of the most effective ways to reengage your past customers. According to KlientBoost, <a href="https://klientboost.com/ppc/facebook-custom-audience/" target="_blank">the average click-through rate</a> is 10 times higher than a typical display ad.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">If you&rsquo;re ready to upload your own custom audience, <a href="https://www.advertisemint.com/how-to-upload-a-custom-audiences-facebook/" target="_blank">start here</a>.</span></p> <table align="center" border="0" cellpadding="0" cellspacing="0" style="width: 600px;"> <tbody> <tr> <td><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_may/FacebookSpon1.png" style="width: 600px; height: 577px;" /></td> </tr> </tbody> </table> <h4>&nbsp;</h4> <h4><span style="font-family:tahoma,geneva,sans-serif;">Facebook Pixels</span></h4> <p><span style="font-family:tahoma,geneva,sans-serif;">Have you ever searched for anything on Amazon&mdash;let&rsquo;s say a pair of shoes&mdash;and then taken a break to scroll through Facebook? There&rsquo;s a good chance you saw those same shoes you were considering buying advertised on your Facebook wall. Creepy, right? This isn&rsquo;t by chance. Instead, something called <a href="https://www.facebook.com/business/help/952192354843755" target="_blank">a Facebook pixel &ldquo;fired</a>,&rdquo; allowing Amazon to retarget you.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">You can do the same thing. A pixel is just a piece of JavaScript code that tracks a specific action&mdash;in this case, visitors. Facebook will provide you with this code free of charge.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">By placing a Facebook pixel on your website, you can do a couple of things. First, you can retarget people who visit your site, as Amazon does. Clients have shown an intent by engaging with you, so it could make sense to serve them an ad explaining your services.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">But you can get even more detailed and optimize your ad dollars for leads. For example, if your goal is get more people to fill out a lead form, you can place a pixel on your form&rsquo;s thank-you page. This way, the pixel will fire when a person successfully fills out the form.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">When someone submits a lead and a pixel fires, Facebook analyzes that person&rsquo;s profile and starts looking for similar Facebook users, examining their account behaviors, demographics, and more. Facebook then uses its algorithms to find the best possible clients to target with your ad. This is much more effective than simply targeting by interest.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">If you&rsquo;re ready to place a pixel, you can <a href="http://rickmulready.com/complete-guide-to-facebook-ads-pixels/" target="_blank">start with this guide</a>. And don&rsquo;t worry! It&rsquo;s easier than it sounds.</span></p> <table align="center" border="0" cellpadding="1" cellspacing="1" style="width: 600px;"> <tbody> <tr> <td><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_may/FacebookSpon2.png" style="width: 600px; height: 624px;" /></td> </tr> </tbody> </table> <h4>&nbsp;</h4> <h4><span style="font-family:tahoma,geneva,sans-serif;">Lookalike Audiences</span></h4> <p><span style="font-family:tahoma,geneva,sans-serif;">Another option is to upload your current email list and <a href="http://www.socialmediaexaminer.com/4-ways-to-build-facebook-lookalike-audiences-to-expand-targeting/" target="_blank">find a lookalike audience</a>. Lookalike targeting refers to finding new clients who are similar to your current and previous clients.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">There are two fairly easy ways to create a lookalike audience. The first is by using pixels to get information, as discussed above. If you&rsquo;ve found an audience that is taking action on your site, whether that&rsquo;s a visit or a lead, you can create a lookalike audience with this information to find similar users. This can be a great way to expand your reach to new clients.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">The other method for creating a lookalike group is making custom audiences. You can upload your CRM file into Facebook and then get access to an audience that has characteristics and behavior that resemble clients you already have on file. In this way, you&rsquo;re able to find clients who are similar to those who have submitted information to you in the past.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;"><a href="https://www.boostability.com/how-to-create-a-lookalike-audience-on-facebook/" target="_blank">Check out this guide</a> to making a lookalike audience.</span></p> <table align="center" border="0" cellpadding="1" cellspacing="1" style="width: 600px;"> <tbody> <tr> <td><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_may/FacebookSpon3.png" style="width: 600px; height: 401px;" /></td> </tr> </tbody> </table> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Getting started with Facebook is easy. But making it work well can be more challenging. Content sponsor Quicken Loans offers these methods to make the most of your social media spend.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/Oct17_Quicken_1.jpg" type="image/jpeg; length=152362">Oct17_Quicken_1.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/Oct17_Quicken_2.jpg?1506547993" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/Oct17_LP_Quicken_0.jpg?1506548020" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 26 Sep 2017 19:56:07 +0000 gwood 24063 at http://realtormag.realtor.org Weathering the Storms http://realtormag.realtor.org/news-and-commentary/feature/article/2017/10/weathering-storms <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> The story of Brevard County, Fla., is both tragic and triumphant. The area had the highest foreclosure rate in the country during the housing collapse, but it has since come roaring back. Learn how residents turned their community’s fortunes around. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Sunday, October 1, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/erica-christoffer">Erica Christoffer</a> </div> </div> </div> <!--paging_filter--><p>When Hurricane Irma unleashed its fury on Florida last month, many residents in coastal Brevard County whose homes were damaged and utilities cut off qualified for FEMA assistance. But they know how to rebuild. They&rsquo;ve done it many times before&mdash;and not just as a result of natural disasters. This region has made a comeback from the biggest economic storm in the last quarter-century.</p> <p>Home of the Kennedy Space Center, Brevard County, which has about 570,000 residents, went from 1,868 total foreclosures in 2008 to 9,228 in 2009. By the end of 2011, the county had the highest foreclosure rate in the country&mdash;four times the national average at that point. The area experienced a collision between two major economic problems: the recession and the retirement of NASA&rsquo;s Space Shuttle program&mdash;a major local employer. According to research from the University of West Florida Office of Economic Development and Engagement, the Palm Bay-Melbourne-Titusville area lost a net 6,800 jobs. The Space Coast Economic Development Commission estimates layoffs at closer to 10,000.</p> <p>&ldquo;Everyone knew well in advance that the shuttle program was retiring,&rdquo; says Lynn Jones, sales associate with Coldwell Banker Residential Real Estate in Melbourne, Fla., and 2017 president of the Space Coast Association of REALTORS&reg;. &ldquo;A lot of people planned in advance and made their moves [out of the area].&rdquo; Indeed, <a href="https://history.nasa.gov/Bush%20SEP.htm" target="_blank">President George W. Bush announced</a> in January 2004 that the Space Shuttle program would retire in 2010 (which was later extended to 2011) to make way for the development of new spacecraft.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_Brevard_nasa.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />Donald Stephan, who worked for United Space Alliance, the main contractor operating and supporting the Space Shuttle program, was laid off in 2010. It took him five years to find another job, eventually ending up at Harris Corp., an information technology firm and defense contractor in Melbourne, Fla. Most of the layoffs at the shuttle program happened over a three-year period; nearly all were NASA contractors. NASA also offered several of its own employees buyout packages.</p> <p>&ldquo;It was a domino effect; they say every job here [at Kennedy Space Center] correlates to about three jobs on the outside,&rdquo; says Stephan, who knows of many people who relocated to find work. As a longtime resident, Stephan chose to stay, dipping into his 401(k) and savings to make ends meet.</p> <p>The timing of the program&rsquo;s retirement could not have been foreseen. Jones, SFR, who has been practicing real estate in Brevard County since 1989, says the market had been steady and predictable until about 2006. Then it climbed rapidly over a two-year period until it came to a screeching halt.</p> <p>&ldquo;From 2005 to 2007, it was nuts. Your dog could apply for a mortgage and get one,&rdquo; says Mike Artelli, leader of the Artelli Real Estate Team at RE/MAX Solutions on Merritt Island, Fla., and president-elect of the Space Coast Association of REALTORS&reg;. But as soon as a problem or repair came up, it led to financial hardship so severe that some homeowners could no longer afford their mortgage, he says.</p> <p>The subprime lending debacle wasn&rsquo;t the only blow to Florida&rsquo;s economy in the years before and during the downturn. In 2004, the state was hit by four storms: Charley, Frances, Ivan, and Jeanne. As a result, a lot of homeowners needed to make repairs. By 2005, mortgages were easy to get, and many homeowners took out second mortgages to make renovations, updates, or pay off other bills. The situation continued to escalate as Brevard County&rsquo;s unemployment hit 11.8 percent in 2010. &ldquo;I was one of thousands applying for jobs,&rdquo; Stephan says. Luckily, he was able to keep his house while weathering the financial crisis.</p> <blockquote> <p>Learn how <a href="http://realtormag.realtor.org/good-neighbor-awards/article/2017/08/breaking-cycle" target="_blank">Good Neighbor Award finalist Louise McLean</a> established the Space Coast Association of REALTORS&reg;&rsquo; Brevard&rsquo;s Children in Need committee to combat homelessness in Brevard County, and how they&rsquo;ve raised close to $500,000 for children and families.</p> </blockquote> <p>&ldquo;It was insane for a long time,&rdquo; says Melanie Schrader, SRES, an agent with Real Estate Direct in Melbourne. &ldquo;You go into the houses afterwards, and it&rsquo;s sad because you know families moved out of there and who knows where they went.&rdquo;</p> <p>But circumstances have changed for the better in Brevard County since then. Foreclosure activity in the area this year has dropped to the lowest level since November 2005, according to RealtyTrac. Brevard County has gone from one foreclosure in every 158 housing units in November 2011 to one in every 1,292 today, and unemployment is down to 4.4 percent. So, what&rsquo;s behind this comeback?</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/aGTLKbG-smQ" width="560"></iframe></p> <p><strong>The Diversification of the Space Coast</strong></p> <p>The Space Coast Economic Development Commission played a major role in diversifying the region&rsquo;s economy by marketing the area to a variety of industries and working with local and state lawmakers to create business incentives, such as tax breaks. The Space Coast EDC attracted business in aviation, aerospace, shipbuilding, and high-tech manufacturing, among other industries.</p> <p>&ldquo;[Brevard County has] turned around in what I consider one of the shortest amounts of time,&rdquo; says Lynda Weatherman, president and CEO of the Space Coast EDC. The commission identified the economic threat of the shuttle program&rsquo;s retirement early, then created an aggressive marketing campaign on behalf of the community. &ldquo;That doesn&rsquo;t mean it came easy here. We had to compete,&rdquo; she says. &ldquo;We had a county commission that was willing to back us, and we had the backing of the state.&rdquo; That coalition helped solidify incentives for big expansion projects and new businesses.</p> <p>From January 2009 to July 2017, the EDC&rsquo;s efforts helped create 8,336 new jobs and retain another 7,297 in the region. &ldquo;The EDC did a great job of making sure this won&rsquo;t happen to us again,&rdquo; says Lindsay Sanger, GRI, broker-owner of RE/MAX Solutions, which has three offices in Brevard County. She opened her first office in 2014 after working as an agent for 10 years. &ldquo;I took a look at what was happening in the economy and the real estate market, and decided it was a good time to grow a real estate business.&rdquo; She says business has been increasing since she started her brokerage because of the EDC&rsquo;s efforts.</p> <p><strong><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_Brevard_launchpad.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />A New Era in Spaceflight</strong></p> <p>The retirement of the Space Shuttle program made way for today&rsquo;s new era of commercial spaceflight, which is being led by companies such as Orbital ATK (which is being acquired by Northrop Grumman), Sierra Nevada Corp., and of course, SpaceX, Elon Musk&rsquo;s company. The three companies have transport cargo contracts with the International Space Station through 2024 that potentially are worth $14 billion. Besides flying cargo for NASA, SpaceX is taking private clients in the commercial satellite and telecom arena, as well as government science missions and military national <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_Brevard_rocket.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />security missions. SpaceX has independently discussed <a href="https://www.inverse.com/article/28426-how-spacex-moon-mission-2018-private-citizens-elon-musk" target="_blank">plans to launch private citizens into space</a>, including an orbital flight around the moon in late 2018. And Blue Origin, owned by Amazon CEO Jeff Bezos, has set up shop in Brevard County and is building its Orbital Launch Vehicle. It also has <a href="https://www.inverse.com/article/30049-blue-origin-moon-lander-nasa" target="_blank">plans for a lunar lander</a>.</p> <p>Brevard County also has Patrick Air Force Base, Cape Canaveral Air Force Station, and the Naval Ordnance Test Unit. Missions include harboring a Trident Nuclear Sub and monitoring nuclear activities around the world. OneWeb, a satellite manufacturer, moved into the region last year, bringing 250 jobs. Additionally, Brevard County&rsquo;s Port Canaveral has become one of the fastest-growing ports in the country.</p> <p>&ldquo;I don&rsquo;t think there&rsquo;s anything else that&rsquo;s happening in the country like what&rsquo;s happening in Brevard County,&rdquo; says Weatherman. &ldquo;These are primary jobs, and they&rsquo;re high-paying jobs.&rdquo; Now the EDC is looking to maintain and recruit talent to the area.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_Brevard_robert.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />&ldquo;It&rsquo;s incredible how this center has turned into a multiuser spaceport,&rdquo; Robert Lightfoot, acting administrator of NASA, says about Kennedy Space Center. &ldquo;In this local economy, you have a whole new set of people getting involved in space, and that makes space a little more accessible.&rdquo;</p> <p>NASA&rsquo;s own Space Launch System and Orion spacecraft projects, which strive to launch a mission to Mars, have vendors in 48 states. SLS will be the most powerful rocket ever built, with 8.5 million pounds of thrust. &ldquo;We&rsquo;re trying to bring more and more people to this game of space exploration,&rdquo; Lightfoot says. &ldquo;Space is hard. Getting there is tough. But what we&rsquo;re trying to do is open that aperture so more people can get involved, and I think we&rsquo;re doing that.&rdquo;</p> <p>A<img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_Brevard_beach.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />rtelli, who grew up watching shuttle launches as a kid in Brevard County, says high-tech and engineering positions are attracting relocation buyers to the area. The second-home market also is an economic driver in the region, especially in the beachside communities of Coco Beach and Cape Canaveral. They provide the closest beaches to Orlando, where many buyers are coming from, Artelli says. There&rsquo;s also a new medical center on the east side of Orlando, and Artelli finds that many medical professionals who don&rsquo;t mind the 45-minute commute are buying in Brevard County.</p> <p><strong>Cautious Optimism</strong></p> <p>&ldquo;Today, our biggest hurdle is low inventory,&rdquo; Artelli says. &ldquo;I have buyers who are just waiting, and there has been an increase in buyers because there isn&rsquo;t much available in rentals either.&rdquo;</p> <p>It&rsquo;s far more cost-effective to buy than rent in the area, and many homeowners are in a &ldquo;nesting&rdquo; phase, choosing to stay put and invest in upgrading their property rather than trying to move up, Jones says. But Artelli points out that there is a now an onslaught of new construction in parts of the county, including Titusville, Melbourne, and Palm Bay. His parents recently purchased a new home for $224,000 in a development in Titusville. Construction of the development began before the housing bust and then sat unfinished for several years until a new developer bought the empty lots a couple of years ago. Now the project is almost sold out.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_Brevard_Sherry.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />That boom-and-bust development lag has played out in construction projects and subdivisions all over the country. Sherry Cahill-Ervin, a residential appraiser and owner of Cahill Appraisal Services, says the 178-lot Emerald Lakes subdivision in Coco, Fla., was a ghost town between 2009 and 2013. When it changed hands, homes started selling again. Now the area, which was mostly horse farms, is turning into tract-style subdivisions with homes in the $200,000 to $250,000 range. The nearby 163-lot Adamson Creek subdivision has a similar story. &ldquo;I used to drive through these areas every now and then to see how they&rsquo;re coming along,&rdquo; Cahill-Ervin says. Now homes there are selling at starting prices of around $175,000.</p> <p>The new-construction aesthetic vastly contrasts with the midcentury modern construction that dominates the islands in the eastern part of the county. Built in the 1960s, when the area was exploding during the space race, much of it has been preserved from a time when they dotted the coast as little beach cottages. &ldquo;I think a lot of these old places will eventually be gone,&rdquo; Cahill-Ervin says. Cape Canaveral is now a mishmash of newer townhouses, older buildings, new condo high-rises, and beach mansions. But the midcentury homes still line the streets leading up to the beachfront.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_oct/oct17_Brevard_Schrader.jpg" style="width: 325px; height: 177px; margin: 3px; float: right;" />Frank Schrader, broker-owner of Real Estate Direct, is a house flipper who goes to auctions nearly every week. Where there used to be 200 properties up for auction at a time during the foreclosure crisis, there are now about 30 a week. Schrader says the groundwork for the county&rsquo;s growth was being laid even before the recession. Northrop Grumman had been growing, and SpaceX was planning to step in after the shuttle retirement. Plus, there continued to be an influx of retirees coming to the area. &ldquo;There wasn&rsquo;t a mass exodus from the Space Coast,&rdquo; he says. But, admittedly, he had to do things differently at his brokerage. He&rsquo;s gone from about 28 agents to 12 today, but they all produce high dollar volumes.</p> <p>However, one current market trend is giving Schrader pause: He&rsquo;s seeing many individual investors continuing to scoop up low- to mid-level deals. &ldquo;When everyone becomes an investor, that&rsquo;s not a good sign for me,&rdquo; he says, adding that the irrational exuberance he saw before the housing crash is present again today. He&rsquo;s worried these individual investors are overbuying, overpaying, and overextending themselves to make money.</p> <p>Most of the houses Schrader flips are those little 1960s bungalows. He updates the systems, such as the electrical, plumbing, and roof, and then resells them, usually to traditional buyers. He&rsquo;s also seeing more millennials looking for homes today, which, he says, is a positive sign. &ldquo;I&rsquo;m cautiously optimistic,&rdquo; he says. Once you&rsquo;ve seen your fair share of storms, you&rsquo;re always on the lookout for clouds.</p> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>The story of Brevard County, Fla., is both tragic and triumphant. The area had the highest foreclosure rate in the country during the last housing collapse, but it has since come roaring back. Learn how residents turned their hometown&rsquo;s fortunes around.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_NC_Brevard.jpg" type="image/jpeg; length=318770">oct17_NC_Brevard.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_NC_Brevard_0.jpg?1507237536" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/oct17_LP_NC_Brevard.jpg?1507237555" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/good-neighbor-awards/article/2017/08/breaking-cycle">Breaking the Cycle</a> </div> <div class="field-item even"> <a href="/daily-news/2017/09/26/worse-anything-you-ve-seen-tv">‘Worse Than Anything You’ve Seen on TV’</a> </div> <div class="field-item odd"> <a href="/news-and-commentary/feature/article/2014/03/after-storm">After the Storm</a> </div> <div class="field-item even"> <a href="/for-brokers/feature/article/2015/01/after-cuts-what-recession-taught-brokers">After the Cuts: What the Recession Taught Brokers</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Sun, 24 Sep 2017 23:07:45 +0000 echristoffer 24049 at http://realtormag.realtor.org 7 Dangerous Practices You Think Are Safe http://realtormag.realtor.org/well-being/safety/article/2017/10/7-dangerous-practices-you-think-are-safe <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> These seemingly innocent ways of operating can actually make you more vulnerable to thieves and other criminals who look at you as a target. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Sunday, October 1, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/tracey-hawkins">Tracey Hawkins</a> </div> </div> </div> <!--paging_filter--><p>Every time I talk about REALTOR&reg; Safety, I remind real estate professionals that the Department of Labor considers real estate sales and leasing a &ldquo;hazardous&rdquo; occupation. Although there are many common and obvious dangers in real estate, there are also scenarios you may not consider risky that are in reality. Here are seven such situations to keep in mind. As a real estate safety instructor for more than 20 years, you can also visit my website to <a href="http://www.safetyandsecuritysource.com/realestateagentsafety.html" target="_blank">request a checklist to protect yourself</a> from many of these dangers.</p> <p><strong>1. Leaving your belongings unattended at an open house&mdash;or even in the office.</strong> You&rsquo;re going to be distracted while helping potential buyers at an open house, which provides the perfect window of opportunity for thieves. While you may think walking away from your laptop, tablet, purse, or briefcase for even just a moment is innocent enough, these items can too easily disappear&mdash;particularly when you have heavy foot traffic. Carry electronics that are easy to hold onto as you show open house visitors around, and keep your bags out of sight&mdash;in a trunk or in a drawer.</p> <p>Your own real estate office, where agents often leave valuable electronics at their desks, can also be an attraction for criminals and crimes of opportunity. You may trust your fellow agents&mdash;but what about all the other people who come into your office off the street? In July, brokerages in Arkansas and North Carolina <a href="http://www.arkansasmatters.com/news/local-news/a-word-of-caution-after-recent-reports-of-crime-targeting-realtors/775569763" target="_blank">were broken into and robbed</a>. Also in Arkansas, a group of about 10 thieves unlocked windows and found other property vulnerabilities at an open house so they could later re-enter. &ldquo;I actually always carry my purse around the office,&rdquo; says Barbara Wonderly, a sales associate with Keller Williams Preferred Realty in Raleigh, N.C. &ldquo;I never know who is going to be in the office&mdash;clients, service providers, vendors, or contractors. I would rather be on the safe side.&rdquo;</p> <p><strong>2. Relying on your cell phone in case of emergency while showing rural properties. </strong>Cell service is often shoddy or nonexistent in sparsely populated, secluded areas. You can&rsquo;t automatically expect to be able to call for help or use safety apps on your smartphone when you&rsquo;re out in these areas. Remember that your phone&rsquo;s GPS won&rsquo;t work well, so bring printed maps with you when you&rsquo;re in a rural setting. Also, consider bringing electronic cell boosters to increase signal strength, and have a check-in buddy who knows the address where you are and can arrange to send law enforcement if you fail to check in at a predetermined time.</p> <p><strong>3. Only working the &ldquo;good&rdquo; part of town.</strong> If you sell primarily in upscale neighborhoods with high-income residents, you can be lulled into a false sense of security. You may think your chances of dealing with crime in a tony part of town are slim to none. That&rsquo;s actually entirely untrue. Criminals often target upscale areas because of the potential payday in high-value items. While it may be true that some neighborhoods are safer than others, you should never let your guard down. Two high-profile murder cases in the last few years involved real estate agents in high-end communities. In 2011, Ashley Okland, an agent in Des Moines, Iowa, was <a href="http://www.desmoinesregister.com/story/news/crime-and-courts/2016/04/08/still-no-answers-5-years-after-ashley-oklands-murder/82812594/" target="_blank">killed in a model townhome</a>. And in 2014, Arkansas agent Beverly Carter was kidnapped and killed; her assailants later said they targeted her because she was a &ldquo;rich broker&rdquo; known for working in pricier markets. (Read about how Carter&rsquo;s son, <a href="/well-being/safety/article/2017/09/life-my-mother-s-murder">Carl Carter Jr., has made REALTOR&reg; Safety his mission</a> since his mother&rsquo;s death.)</p> <p><strong>4. Using shared technology carelessly.</strong> Wonderly warns that sharing office computers, for example, can put your clients&rsquo; information at risk if you forget to log out. &ldquo;I use the office computers, and often, the agent who previously used it forgets to log out,&rdquo; she explains. &ldquo;All of their personal and business information is there for anyone to see. So I always log them out [if they haven&rsquo;t done it themselves].&rdquo; Think about the incidents mentioned above involving break-ins at real estate offices. If you haven&rsquo;t logged out of your computers and other devices you may leave at your desk, those thieves will have access to your clients&rsquo; highly sensitive information.</p> <p><strong>5. Thinking daytime showings are safer than nighttime showings.</strong> Lane Gamble, an agent in Charlotte, N.C., was <a href="http://www.wsoctv.com/news/local/realtor-robbed-at-gunpoint-in-south-charlotte-report-says/502954680" target="_blank">robbed at gunpoint in broad daylight</a> in March as he sat outside of a listing. In fact, most crimes against real estate professionals occur during daytime hours, including the murders mentioned earlier. Many practitioners believe nighttime showings require more safety precautions, such as alerting a friend or loved one of their whereabouts, carrying a safety tool or weapon, and planning an escape route in case of emergency. The truth is these measures should be taken at all times, day or night. The daytime can be more opportune for criminals to attack because they know you&rsquo;re probably less guarded at that time.</p> <p><strong>6. Dismissing suspicious incidents that don&rsquo;t result in an attack.</strong> In August, two REALTOR&reg; associations in Massachusetts <a href="/daily-news/2017/08/28/suspicious-buyer-puts-mass-agents-edge">issued safety alerts to their members</a> after several agents reported having strange run-ins with the same prospective buyer. Even if someone behaving suspiciously doesn&rsquo;t harm you, it&rsquo;s possible that they are testing their method before launching an attack. Reporting suspicious incidents can help organizations take action to prevent further&mdash;and possibly more dangerous&mdash;episodes with other real estate professionals. Don&rsquo;t ignore uncomfortable situations in the field; report them to your association leaders.</p> <p><strong>7. Not having emergency roadside equipment.</strong> You spend much of your day in the car, but do you have the tools you need in case your vehicle breaks down? Many agents fail to carry basic items such as jumper cables, a tire air compressor, or a tire jack. Roadside emergency assistance is highly recommended. You&rsquo;re known as a person who is always on the go in your community, and criminals know it&rsquo;s easy to take advantage of someone who is in a hurry and in distress. Make sure you have the proper equipment when you&rsquo;re in a bind out in the field so you don&rsquo;t find yourself in a vulnerable situation, having to rely on the help of complete strangers.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>These seemingly innocent ways of operating can actually make you more vulnerable to thieves and other criminals who look at you as a target.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_S_safety.jpg" type="image/jpeg; length=276380">sep17_S_safety.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_S_safety_0.jpg?1506030839" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_S_safety.jpg?1506030861" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/well-being/safety/article/2017/04/5-common-real-estate-safety-myths">5 Common Real Estate Safety Myths</a> </div> <div class="field-item even"> <a href="/well-being/safety/article/2016/12/10-anti-burglary-tips-for-your-sellers">10 Anti-Burglary Tips for Your Sellers</a> </div> <div class="field-item odd"> <a href="/well-being/safety/article/2016/08/use-your-safety-knowledge-convert-fsbos">Use Your Safety Knowledge to Convert FSBOs</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Safety Thu, 21 Sep 2017 20:49:12 +0000 gwood 24039 at http://realtormag.realtor.org Don’t Let Neighbors Downgrade Your Listing http://realtormag.realtor.org/sales-and-marketing/feature/article/2017/10/don-t-let-neighbors-downgrade-your-listing <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> When the house next door is an eyesore, take measures to upgrade your sellers’ curb appeal and keep the attention on the strengths of their property. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Sunday, October 1, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/robin-roenker">Robin Roenker</a> </div> </div> </div> <!--paging_filter--><p>It&rsquo;s a dilemma in which no real estate professional wants to be stuck: snagging the perfect listing in a desirable area&mdash;right next door to the neighborhood eyesore. Whether it&rsquo;s an unkempt property neglected by messy owners or an abandoned home falling into disarray, the ugly house next door can have a real and negative effect on the curb appeal of your listing. Your first instinct might be to ignore it and focus on the home you&rsquo;re selling. But potential buyers don&rsquo;t have blinders on, and they&rsquo;ll see the nearby nuisance right off the bat. So it&rsquo;s best to address the problem head-on. With a little creative thinking, you can keep potential buyers&rsquo; attention on your listing and work through objections to any unsightliness next door. Here&rsquo;s how.</p> <h4>Find the Silver Lining</h4> <p>Sometimes, you need to reframe the way potential buyers perceive a nearby eyesore. In May, Ryan Wilson, team leader of the Wilson Group at Keller Williams Realty in Newton Center, Mass., landed a listing for a two-bedroom, two-bath home in an established, in-demand neighborhood. &ldquo;It was storybook suburbia: a mix of cute cottages, farmhouses, and colonials, with friendly neighbors and white picket fences,&rdquo; Wilson says. But next door to Wilson&rsquo;s listing, the neighbor&rsquo;s yard was littered with lawn equipment, including multiple lawnmowers and snow blowers.</p> <p>&ldquo;It wasn&rsquo;t something we shied away from [discussing with buyers],&rdquo; Wilson says. &ldquo;We didn&rsquo;t try to say, &lsquo;The yard&rsquo;s not that bad.&rsquo; We took it head-on and said, &lsquo;We understand it&rsquo;s messy, but more importantly, the people who live there are nice people, and they&rsquo;ve actually been very nice neighbors.&rsquo;&rdquo;</p> <p>Wilson highlighted a benefit to having neighbors with such equipment, which may have been convincing to the buyers who ultimately bought his seller&rsquo;s home. &ldquo;What we ended up saying to potential buyers was that it was actually quite convenient to have neighbors with those things because there might be occasions when they may need to borrow the neighbor&rsquo;s equipment,&rdquo; he says. In fact, his sellers did confirm that they&rsquo;d borrowed tools from the neighbor on many occasions. Wilson sold the listing for $321,000 within a week, after fielding multiple offers following a packed open house with visits from more than 40 interested buyers.</p> <h4>Create a Buffer</h4> <p>If the neighboring eyesore isn&rsquo;t something that can be reframed, see if you can take measures to hide or downplay it, suggests Paula Monthofer, ABR, GRI, president of the Arizona Association of REALTORS&reg; and owner of Focus School of Real Estate in Flagstaff, Ariz. She suggests performing a land survey to establish clear boundary lines between your seller&rsquo;s property and the neighbors, and then erecting a fence or landscape buffer, which can draw attention away from neighboring properties and add to the attributes of your listing.</p> <p>But don&rsquo;t pretend that potentially intrusive problems with a neighbor&rsquo;s property don&rsquo;t exist. Be honest about them; address the issue in the best way you can and move on, she advises. Monthofer once showed a potential buyer a home with a neighbor whose lawn was littered with rusty vehicles, spoiling an otherwise lovely rural landscape. Rather than ignore the problem, she and the property&rsquo;s listing agent brainstormed solutions. &ldquo;My buyer ended up moving in and planted a row of cherry trees to obscure the view. He wound up becoming good friends with his neighbor,&rdquo; she says.</p> <p>Remember that the key to selling your listing is highlighting its strengths. If the neighboring property appears poorly maintained, take measures to show that your listing is in better condition. &ldquo;A well-manicured lawn with an attractive entrance can be all that&rsquo;s needed to get buyers through the front door,&rdquo; says Allison Moore, a professional stager and sales associate with Warnock Real Estate in Fort Smith, Ark. If your listing&rsquo;s front porch is shaded or dark, consider painting the door in a bright color to draw attention to the entrance, Moore suggests. &ldquo;Little touches can go a long way in letting potential buyers feel that your property has been well-cared-for,&rdquo; she says. A little staging may be all that&rsquo;s needed to help your listing&rsquo;s curb appeal shine through any nearby untidiness.</p> <h4>Investigate the Root Cause of the Mess</h4> <p>Sometimes, in order to develop an effective plan for dealing with the ugly house next door, you must first understand what&rsquo;s behind the mess. Candice Oleson-Fredrick, a sales associate with Coldwell Banker Mid-America Group in Des Moines, Iowa, once had a listing that overlooked what appeared to be a large pile of woodland debris in the neighboring yard. &ldquo;It was a massive pile of sticks,&rdquo; she says. &ldquo;I knew I had to overcome it somehow because it looked bad.&rdquo;</p> <p>Rather than panic, Oleson-Fredrick turned to Google for answers. Her seller mentioned that the neighbors were from Nepal. So with a little online research, Oleson-Fredrick discovered that it was customary in Nepalese culture for homeowners to create large-scale, tiered backyard gardens known as &ldquo;Ghar Bagaincha,&rdquo; which literally translates to &ldquo;home garden.&rdquo; After seeing images of similar gardens online, Olson realized that the homeowners planned to use the sticks they&rsquo;d gathered to outline the garden and create its layered tiers.</p> <p>&ldquo;Rather than make it a negative, I found out what it was about, and we were able to turn it into a positive,&rdquo; Oleson-Fredrick says. &ldquo;We told potential buyers, &lsquo;You need to become friends with them because they are eventually going to have a garden with some great vegetables growing there.&rsquo;&rdquo; Her listing also sold within a week for $180,000.</p> <h4>Offer Help With Compassion</h4> <p>In other cases, rundown homes and overgrown yards may be a sign that the neighbors could use a little help. Perhaps it&rsquo;s an older couple who are no longer able to maintain the property; maybe it&rsquo;s a family who has fallen on hard financial times. Either way, you should be prepared to put on your &ldquo;part-time investigator hat&rdquo; to find out what&rsquo;s going on, says Moore. Because it can be tricky to approach the owners of the eyesore without seeming nosy or accusatory, Moore suggests first asking surrounding neighbors on the street if they can share details about what may be really going on.</p> <p>If the neighboring home truly needs improvement, extend a hand&mdash;but do it with kindness and consideration. &ldquo;Obviously, this has to be entered into with a lot of heart. You&rsquo;re not going to walk over and say, &lsquo;Your house is ugly.&rsquo; You have to be very compassionate,&rdquo; Monthofer says.</p> <p>For unsightly yards, consider offering some lawn care work. It could be as simple as recruiting a few teenagers in the neighborhood for a few hours of cleanup. That&rsquo;s what Monthofer did for the neighbors of one of her recent listings. Rather than accusing or insulting them, Monthofer and her sellers extended the offer of yard service in a positive light.</p> <p>&ldquo;We went over and said, &lsquo;We&rsquo;re preparing to sell our house and will be having some work done, and we&rsquo;d like to do this for you, too, as a thank-you since you&rsquo;ve been such great neighbors,&rsquo;&rdquo; Monthofer says. The end result was not only a nicer looking property but a true community-building experience involving other neighbors who pitched in and helped.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>When the house next door is an eyesore, take measures to upgrade your sellers&rsquo; curb appeal and keep the attention on the strengths of their property.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_SM_curb.jpg" type="image/jpeg; length=502642">sep17_SM_curb.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_SM_curb_0.jpg?1506027205" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_SM_curb.jpg?1506027228" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/relationship-management/article/2015/07/how-tell-sellers-their-home-eyesore">How to Tell Sellers Their Home Is an Eyesore</a> </div> <div class="field-item even"> <a href="/daily-news/2016/02/03/ugly-homes-find-niche-in-real-estate">‘Ugly’ Homes Find a Niche in Real Estate</a> </div> <div class="field-item odd"> <a href="/home-and-design/feature/article/2011/06/battling-neighborhood-eyesore">Battling the Neighborhood Eyesore</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Thu, 21 Sep 2017 20:10:27 +0000 gwood 24037 at http://realtormag.realtor.org How to Recruit Agents Using Facebook Ads http://realtormag.realtor.org/for-brokers/network/article/2017/09/how-recruit-agents-using-facebook-ads <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> This step-by-step guide will walk you through the process of setting up a recruitment campaign and offers best practices for attracting quality agents. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, September 21, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/nathan-dadosky">Nathan Dadosky</a> </div> </div> </div> <!--paging_filter--><p>Growing a real estate brokerage&mdash;or any other business&mdash;into a lasting brand is all about attracting the best talent and investing in their professional growth.</p> <p>This strategy has been the recipe for success of some of the most iconic businesses of all time.</p> <p><em>&ldquo;The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.&rdquo; &mdash;Steve Jobs, late founder and CEO of Apple</em></p> <p><em>&quot;If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it, you almost don&rsquo;t have to manage them.&rdquo; &mdash;Jack Welch, former CEO of GE</em></p> <p><em>&ldquo;I would only hire someone to work directly for me if I was willing to work for that person.&rdquo; &mdash;Mark Zuckerberg, founder and CEO of Facebook</em></p> <p>Smart business owners who have a strong recruiting strategy to attract high-quality applicants have a huge competitive advantage. To craft a winning recruitment strategy, you need two things: a strong recruiting value proposition and broad brand awareness.</p> <p>Let&rsquo;s unpack each of these a little further.</p> <p>The first component, your recruiting value proposition, must answer every prospective agent&rsquo;s top question: &ldquo;Why should I work at your company?&rdquo; Your brokerage&rsquo;s culture, commission structure, training and support, and even your physical offices are all pieces of your recruiting value proposition. Each piece is a tool you can use to lure talented agents away from your competitors and retain them for a longer period of time. If you don&rsquo;t have a strong recruiting value proposition, most top-performing agents won&rsquo;t want to work for you.</p> <p>But this isn&rsquo;t the focus of this article. Instead, we&rsquo;re going to focus on the second component of a winning recruiting strategy: generating company brand awareness (also known as &quot;employer branding&quot;).</p> <p>Company branding is all about putting your recruiting value proposition in front of the right people using relevant advertising. It&rsquo;s about positioning your brokerage as the best place for agents and staff to work in your area.</p> <p>In the past, company branding was sort of tricky. Traditional advertising mediums such as TV, radio, and print were too expensive for smaller brokerages and couldn&rsquo;t guarantee a target audience. Thankfully, that&rsquo;s no longer the case. Today, company branding is more affordable and effective than ever for brokerage owners, namely because of&nbsp; social media.</p> <p>I&rsquo;m going to walk through a company branding campaign that will help your brokerage attract a larger number of top-performing agents using targeted Facebook ads. Unlike traditional advertising mediums, Facebook lets you target individuals in your market based on a wide variety of attributes, such as industry, job role, interests, behaviors, and income, among others.</p> <p>The campaign is designed to target only real estate agents in your area, which means you&rsquo;ll be paying to show your recruiting ad only to people who are likely to take action.</p> <h4>Prepare for Your Recruitment Campaign</h4> <p>Before you start building your Facebook ad campaign, you&rsquo;ll need a method for managing inbound inquiries. I recommend creating a page on your website with a form, or, at the very least, a page with instructions for contacting you.</p> <p>The second thing you&rsquo;ll need is a great video that showcases your recruiting value proposition that you can use as the ad in your campaign. This video needs to answer the question that every agent will be asking: &ldquo;Why should I join your brokerage?&rdquo;</p> <p>At the end of the day, the success of your campaign will depend on how clearly you articulate your recruiting value proposition. Here are some tips for creating a great recruiting advertisement:</p> <ol> <li>Tell viewers that you&rsquo;re looking for agents in the first 10 seconds of the video to grab their attention.</li> <li>Briefly explain what it is that makes your brokerage stand out from the rest.</li> <li>Include positive testimonials from current agents about your culture, training, or support.</li> <li>End the video with a call to action that encourages viewers to contact you. (Make sure you explain what steps they need to take.)</li> </ol> <p>If you don&rsquo;t already have a video like this, I highly recommend that you have one professionally made. Video ads generally outperform image ads&mdash;partly because they&rsquo;re better at grabbing attention and getting a message across. If you&rsquo;re not interested in having a video made, you could also use an image that reflects your company brand along with more information in the text section of your ad.</p> <h4>Structure Your Facebook Advertising Campaign</h4> <p>To start building your campaign, you&rsquo;ll need to log into your Facebook Ads Manager. (You can find instructions for how to access your Ads Manager <a href="https://www.facebook.com/business/help/200000840044554" target="_blank">here</a><u>.</u>)</p> <p>Facebook ad campaigns are broken down into three tiers: campaign, ad sets, and ads. The campaign level is where you choose the marketing objective of your campaign. The objective you choose will depend on what action you want prospective agents to take. In this case, since you want anyone that sees your ad to click on a link to visit a page on your website, choose &ldquo;traffic.&rdquo;</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic1.png" style="width: 625px; height: 331px;" /></p> <p>After you&rsquo;ve selected &ldquo;traffic&rdquo; as your objective, click &ldquo;continue.&rdquo;</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic2.png" style="width: 625px; height: 331px;" /></p> <p>The ad set level is where you set your desired targeting, ad placement, and budget. In the &ldquo;locations&rdquo; section, you&rsquo;ll want to include a 30-mile radius around one or several of your office addresses. (The radius you choose might be larger or smaller depending on your market.) Make sure you select &ldquo;people who live in this location&rdquo; as opposed to &ldquo;everyone in this location.&rdquo;</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic3.png" style="width: 625px; height: 331px;" /></p> <p>When you&rsquo;re running ads that are designed to recruit prospective employees, demographic targeting can be a little tricky. There are strict anti-discrimination laws that make it illegal to make hiring decisions based on things such as age, gender, ethnicity, race, and religious background. While you might be tempted to only show your ad to older, more experienced agents, I wouldn&rsquo;t recommend targeting people based on their age. You can, however, target people based on whether or not they work in the real estate industry. To do that, include &ldquo;real estate&rdquo; as a behavior in the &ldquo;detailed targeting&rdquo; section. This will target anyone who works in the real estate industry. You can narrow down this audience even further by including people who are employed by certain large real estate companies (including your main competitors).</p> <p>Note: It&rsquo;s important to make sure that you&rsquo;re including &ldquo;real estate&rdquo; as a behavior and not simply an interest.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic4.png" style="width: 625px; height: 331px;" /></p> <p>Under the &ldquo;placements&rdquo; section, leave &ldquo;automatic&rdquo; selected to let Facebook figure out where your ad is performing well. Under the &ldquo;budget and schedule&rdquo; section, set your daily budget. Your daily budget can be as little as $5 per day, but keep in mind that a larger daily budget means your ad will be shown to more people. Select &ldquo;set a start and end date,&rdquo; and choose a beginning and ending time for your campaign. I recommend at least two weeks.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic10.png" style="width: 625px; height: 331px;" /></p> <p>After you&rsquo;ve set your budget and schedule, click &ldquo;continue.&rdquo;</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic5.png" style="width: 625px; height: 331px;" /></p> <p>At the ad level, select &ldquo;single video&rdquo; under the &ldquo;format&rdquo; section.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic6.png" style="width: 625px; height: 331px;" /></p> <p>Then, upload your recruiting video under the &ldquo;video section&rdquo; by clicking &ldquo;upload video.&rdquo;</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic7.png" style="width: 625px; height: 331px;" /></p> <p>Under the &ldquo;links&rdquo; section, copy and paste the link to a page on your website with the form or instructions for how to apply.</p> <p>Include a simple headline like, &ldquo;We&rsquo;re seeking agents in [your market],&rdquo; along with text that explains your recruiting value proposition and steps for how to get in touch.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic8.png" style="width: 625px; height: 331px;" /></p> <p>Click &ldquo;confirm&rdquo; to finish building your campaign. Once Facebook approves your campaign, it will begin running on your set start date.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/FBpic9.png" style="width: 625px; height: 331px;" /></p> <h4>Tips and Best Practices for Running a Facebook Advertising Campaign</h4> <ol> <li><strong>Do not make constant changes to your campaign.</strong> Every time you make a change to your campaign, you restart all of the testing and learning that Facebook has already done (commonly referred to as their &ldquo;algorithm&rdquo;), which means you&rsquo;ll have to wait that much longer for your results to improve. Your ad will also need to be re-approved by Facebook every time you make a change, which will slow you down even more.</li> <li><strong>Do not make drastic changes to your daily budget.</strong> Changing your daily budget by large amounts will negatively impact the results of your campaign. (It basically confuses Facebook&rsquo;s algorithm.) As a good rule of thumb, only increase or decrease your daily budget by 25 percent at a time, and wait at least 72 hours between each change.</li> <li><strong>Be patient and keep testing.</strong> Don&rsquo;t expect immediate results. As soon as your campaign is live, Facebook starts running tests to find out what kind of people are engaging with your ad. The length of this testing phase will depend on your daily budget, but it generally takes about 72 hours to a week. In most cases, that means your results will tend to improve over time, so be patient. If your campaign isn&rsquo;t performing well after the initial testing period, consider testing different audiences.</li> </ol> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>This step-by-step guide will walk you through the process of setting up a recruitment campaign and offers best practices for attracting quality agents.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_facebook.jpg" type="image/jpeg; length=167358">sep17_BB_facebook.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_facebook_0.jpg?1506366623" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_BB_facebook.jpg?1506366647" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/09/6-tech-trends-keep-your-radar">6 Tech Trends to Keep on Your Radar</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/08/broker-tools-connect-tech-savvy-sellers">Broker Tools: Connect With Tech-Savvy Sellers</a> </div> <div class="field-item odd"> <a href="/for-brokers/network/article/2015/12/clear-4-facebook-ad-hurdles">Clear 4 Facebook Ad Hurdles</a> </div> <div class="field-item even"> <a href="/technology/feature/article/2016/07/how-make-your-facebook-ad-more-effective">How to Make Your Facebook Ad More Effective</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Thu, 21 Sep 2017 20:15:22 +0000 echristoffer 24038 at http://realtormag.realtor.org When Agents Fail, They Need You Most http://realtormag.realtor.org/for-brokers/network/article/2017/09/when-agents-fail-they-need-you-most <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> You are a critical part in shaping how your sales associates regroup after sales performance failure. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 22, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p>The leadership style you may rely on for motivating your team may backfire. In fact, it may inadvertently be causing some underperforming agents on your team to dig even deeper into a sales rut and fall into a trait that researchers call &ldquo;learned helplessness.&rdquo; This particularly holds true for newer agents, according to <a href="http://www.baylor.edu/business/kellercenter/news.php?action=story&amp;story=173916" target="_blank">a study on sales performance failure</a> and how managers&rsquo; leadership styles can combat it.</p> <p>You can greatly influence your sales associates&rsquo; perceptions of failure and how they end up responding to it, says Jeffrey Boichuk, lead author of the study and assistant professor of commerce at the University of Virginia. Boichuk and co-authors Zachary Hall and Michael Ahearne analyzed how sales associates at a furniture retailer responded to failure in meeting sales goals. The research team then applied their findings to the real estate industry, as outlined in a <a href="http://www.baylor.edu/business/kellercenter/news.php?action=story&amp;story=173916" target="_blank">2016 Baylor University Keller Center Research Report</a>.</p> <p>The study suggests that brokers and team leaders who adopt a more reflective &ldquo;error management&rdquo; approach will be more successful in helping their sales associates bounce back after failure and avoid the despair of falling into learned helplessness.</p> <p>Learned helplessness is when increased pessimism results in feeling defeated and can make salespeople more likely to quit within their first year of work, lose persistence during their customer interactions, or even put them at greater risk to engage in unethical sales behaviors. Rookies in the industry who fail to meet sales quotas, for example, may be particularly vulnerable to adopting pushy, sales-oriented behaviors (such as continuously trying to convince buyers of a home choice that really doesn&rsquo;t take into account their full needs or desires).</p> <p>How can you adjust your own management style to help encourage new agents to overcome sales performance failure? Here are a few ideas from the study:&nbsp;</p> <p><strong>Keep your expectations in check.</strong></p> <p>The reality is 50 percent of salespeople <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2324325" target="_blank">fail to reach their annual sales targets</a>. &ldquo;It is not a question of whether real estate professionals will experience failure but when and how often bouts of failure will happen,&rdquo; Boichuk notes.</p> <p>Especially for new agents, the stigma of missed sales goals can become a heavy burden. New agents often strive to impress their colleagues and want to have a strong start in the industry. But managers and associates alike must realize that a few failures along the way can actually prove beneficial.</p> <p><strong>Stop relying on traditional leadership models. </strong></p> <p>One of the most widely encouraged leadership models that managers use may not be effective in motivating agents or employees after they fail, according to the study. There are three main components to the popular &ldquo;transformational leadership&rdquo; style:</p> <ul> <li>Articulating your vision for your sales team and then using it as motivation for your team.</li> <li>Acting out this vision and serving as a role model in achieving it.</li> <li>Fostering group goals and garnering acceptance as a team toward these goals.</li> </ul> <p>&ldquo;You would think this is a good strategy for selling and for meeting sales quotas,&rdquo; Boichuk explains. But over time, it doesn&rsquo;t work for agents who have experience multiple failures in sales. Once a sales associate fails, they deem these claims as demotivating. They believe: &ldquo;This vision is great, but I&rsquo;m unable to achieve it myself.&rdquo; Or, they see others achieving this vision but they don&rsquo;t feel they can, Boichuk says.</p> <p>While the relationship between failure and transformational leadership may be effective in the short term, &ldquo;it has a diminishing effect when incidences of failure accumulate,&rdquo; Boichuk notes.</p> <p><strong>Position failures as learning opportunities. </strong></p> <p>With an &ldquo;error management&rdquo; leadership style, every incident of failure by a sales associate is framed more positively as a learning opportunity. The sales associates are encouraged to take a failed transaction, for example, as an opportunity to pinpoint what went wrong and how they can approach it differently the next time.</p> <p>A customer satisfaction survey may be one way to help pinpoint areas of growth for the agent. Encourage agents to do a post-transaction customer satisfaction survey or even one with hesitant prospects.</p> <blockquote> <p><strong>Read more:</strong> <a href="http://realtormag.realtor.org/for-brokers/network/article/2015/10/how-and-why-survey-your-customers" target="_blank">How and Why to Survey Your Customers</a></p> </blockquote> <p>&ldquo;It could be an incentive for an agent to always maintain a customer focus,&rdquo; Boichuk says. &ldquo;With this, you are reinforcing and incentivizing the right behaviors rather than just the sales performance.&rdquo;</p> <p><strong>Promote exploration and a long-term view. </strong></p> <p>Taking it one step further, managers can also downplay the agent&rsquo;s failures in the short term and encourage a more long-term view to measuring success.</p> <p>&ldquo;Long-term is not thinking about the success of today but what will set you up for success in six months,&rdquo; Boichuk says. That could lead to a path of exploration for the agent to improve their skill set, such as in learning how to become more customer- or question-oriented in a transaction.</p> <p>Agents also may identify skill sets that they do not feel confident in and wish to pursue additional training to become more proficient in an area. Courses are offered by <a href="https://realtoru.edu" target="_blank">REALTOR&reg; University</a> and real estate <a href="https://www.nar.realtor/designations-and-certifications" target="_blank">designations and certifications</a> offer training in multiple areas of a transaction.</p> <p>Let newer agents know that for long-term success, they must be willing to experiment and try new things early in their career to see what works best and better identify what doesn&rsquo;t.</p> <p>&ldquo;Newly hired agents should not be afraid to make errors,&rdquo; Boichuk says. &ldquo;Help them to realize that they&rsquo;re doing this beyond just the transactional benefits of making a sale. They&rsquo;re helping to fulfill a larger purpose in helping to make the community a better place and helping their customers find the best home.&rdquo; That mission goes well beyond meeting any sales metric but may be more motivating to helping those associates who do fail to then get back up, grasp the valuable lesson from it, and try again.</p> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>You are a critical part in shaping how your sales associates regroup after sales performance failure.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_support.jpg" type="image/jpeg; length=201504">sep17_BB_support.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_support_0.jpg?1506120909" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_BB_support.jpg?1506120947" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/08/making-people-more-numbers">Making People More Than Numbers</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/08/5-ways-attract-and-keep-great-staff">5 Ways to Attract (and Keep) a Great Staff</a> </div> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/08/use-your-experiences-teach-agents">Use Your Experiences to Teach Agents</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/07/how-foster-positive-office-environment">How to Foster a Positive Office Environment</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Fri, 22 Sep 2017 00:13:59 +0000 echristoffer 24041 at http://realtormag.realtor.org Building Office Culture in a Virtual World http://realtormag.realtor.org/for-brokers/network/article/2017/09/building-office-culture-in-virtual-world <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Learn how to create an environment that makes your team feel valued when you’re not working side-by-side in a bricks-and-mortar space. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 20, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/lee-nelson">Lee Nelson</a> </div> </div> </div> <!--paging_filter--><p>Clockhouse Realty opened its doors in January 2017 as a full-service mobile brokerage serving Massachusetts and Rhode Island. Despite not having a physical headquarters, the 25-agent company is growing rapidly, with a goal of adding at least 15 more by 2018.</p> <p>Jared Phillips, co-owner and vice president, along with his father, James Velozo, co-owner and president, put a lot of effort into making agents feel connected. Phillips believes every relationship matters in the business, and he takes that motto very seriously. &ldquo;We maintain a close-knit, healthy, respectful atmosphere at <a href="http://www.clockhouserealty.com/" target="_blank">Clockhouse</a>, along with an open forum between management, agents, and clients,&rdquo; he says. He builds a rapport with prospective agents prior to bringing them on board. After that, he conferences with every agent on a weekly or bi-weekly basis.</p> <p><a href="http://www.gallup.com/businessjournal/206033/america-coming-workplace-home-alone.aspx" target="_blank">According to Gallup</a>, U.S. employees are spending less time conducting business in an office, with 43 percent working from home at least some of the time in 2016, up from 39 percent in 2012. The study also shows that the trend is strongest in the finance, insurance, and real estate industries.</p> <p>But how do you create a company culture that helps people flourish and the bottom line grow when everyone isn&rsquo;t working in the same location?</p> <p>&ldquo;Company culture does impact growth, productivity, employee engagements, retention, and attraction,&rdquo; says Samantha Clarke, owner of <a href="http://www.samanthaand.co/" target="_blank">Samantha &amp;</a>, a &ldquo;happiness and change consultant&rdquo; who works with technology and creative companies. The right culture showcases how things are going to be done, what the company stands for, and the glue that makes it work, Clarke adds.</p> <p>Here are some tips from Clarke, Phillips, and others on how to keep a business culture cohesive, strong, and productive without physical office space.</p> <p><strong>Add value to your remote workers.</strong> Clarke says some of the biggest companies that operate remotely provide good frameworks for their staff, such as providing the best equipment, technology, platforms, and even a stipend for improving their home offices.<br /> <br /> <strong>Share the wealth.</strong> Since the utilities and other office expenses don&rsquo;t exist, Clockhouse Realty is able to offer a 90/10 commission split with their agents. &ldquo;Spending money only where it needs to be spent results in happy agents and, in turn, happy clients,&rdquo; Phillips says.<br /> <br /> <strong>Bring people together.</strong> Just like a family, Clockhouse members bond during regular meetings, outings, and over social media. &ldquo;We find that one way to inspire collaboration and the sense of belonging that people value in the workplace is to share individual achievements over social media so that the community can witness their success. That way, when one of us wins, we all win,&rdquo; Phillips explains.</p> <p><strong>Let love and joy be your focus.</strong> &ldquo;Lead from a place of love,&rdquo; says Corey Michael Blake. He has run his virtual business, <a href="http://www.roundtablecompanies.com/" target="_blank">Round Table Companies</a>, from his home in Deerfield, Ill., since 2005. His company&mdash;with dozens of employees across the country&mdash;helps other companies connect with audiences through storytelling. &ldquo;Emphasize this notion of love and put a lot of practice into it,&rdquo; he says. One way to do this is to fill your day with the things you love to do, and make sure the people you bring on board are doing the same. For instance, he despised scheduling appointments for his writers and illustrators, so he hired someone who loves organization.</p> <p><strong>Keep the door open.</strong> It&rsquo;s much harder to retain people these days, Blake says. So when one of his employees wants to leave, he applauds them. &ldquo;But we keep the door open so they can come back. They learn some new things, but many of them end up missing this family,&rdquo; he adds.</p> <p><strong>Harness technology effectively.</strong> Cloud-based systems can ensure that documents and emails can be accessed remotely, Clarke says. &ldquo;More than that, platforms like Skype, Facetime, Zoom, Donut, Slack, Trello, and 15Five can easily be harnessed to combat any physical distance that could hamper interaction, culture development, and feedback with colleagues,&rdquo; she adds.</p> <p><strong>Let go of the traditional mindset.</strong> Have the confidence to go all in from the start, Phillips says. That will create buy-in from your agents and staff. &ldquo;Successful business is a high-stakes chess game. Not only do you need to see the next step, but you must also anticipate where that step will take your company,&rdquo; he says. If you are willing to think outside the box and plan accordingly, you will be able to make your dreams a reality.</p> <p><strong>Offer opportunities for growth and fun.</strong> Research has shown that people are more likely to stay in a job if they have close friendships in an office, and this still holds true for working remotely, Clarke says. &ldquo;As humans, we are all wired to connect with others. So, in or out of an office, our desire to belong is strong,&rdquo; she says. There are obvious perks to working remotely, but there is something to be said about carving out dedicated time and space to meet up on an annual company retreat, &ldquo;workcation,&rdquo; or monthly team meetups, Clarke adds.</p> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Learn how to create an environment that makes your team feel valued when you&rsquo;re not working side-by-side in a bricks-and-mortar space.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_v-office.jpg" type="image/jpeg; length=106618">sep17_BB_v-office.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_v-office_0.jpg?1506120020" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_BB_v-office.jpg?1506120045" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/feature/article/2016/01/virtual-edge">The Virtual Edge</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2016/06/not-your-fathers-brokerage">Not Your Father&#039;s Brokerage</a> </div> <div class="field-item odd"> <a href="/product-guide/web-tools/article/2015/07/screen-screen-selling-5-ideas-for-brokers">Screen-to-Screen Selling: 5 Ideas for Brokers</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2016/06/preserve-company-culture-in-times-growth">Preserve Company Culture in Times of Growth</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Thu, 21 Sep 2017 00:38:26 +0000 echristoffer 24028 at http://realtormag.realtor.org 6 Tech Trends to Keep on Your Radar http://realtormag.realtor.org/for-brokers/network/article/2017/09/6-tech-trends-keep-your-radar <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Technology firms are targeting the real estate industry with abundant solutions to make your brokerage more secure and responsive. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, September 19, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p>What&rsquo;s on your tech watch list for the coming year? Your options may appear endless.</p> <p>Startups are increasingly targeting the real estate industry with new software tools and platforms to better your outreach to consumers and improve your team&rsquo;s resourcefulness. In fact, private real estate tech startups raised $2.6 billion in funding last year, up from $1.9 billion in 2015, according to <a href="https://www.cbinsights.com/research/real-estate-tech-startup-funding/" target="_blank">a report by CB Insights</a> based on its venture capital database. So, if you&rsquo;re struggling to decide which new piece of tech is right for your brokerage from the surge in choices, you&rsquo;re not alone.</p> <p>Here are a few technology areas generating some of the most buzz that you may want to tune into in the coming year.</p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/SavvyhomesPortal.com.jpg" style="width: 250px; height: 176px; margin: 3px; float: right;" />1. Virtual Reality</h4> <p><strong>What to watch: </strong>Virtual reality headsets are growing in popularity and may offer <a href="http://realtormag.realtor.org/technology/feature/article/2016/03/vr-headsets-real-estate-game-changer" target="_blank">game-changing potential for your real estate brokerage</a>. Imagine buyers slipping on a VR headset&mdash;such as the Oculus Rift, HTC&rsquo;s Vive, or Google&rsquo;s low-cost Cardboard viewers&mdash;to then be remotely immersed into a home that they can view in a 360-degree perspective. The headset allows them to feel as if they were actually there wandering from room to room touring a listing.</p> <p>Early adopters already are experimenting with the technology, shooting their listings in virtual reality and letting customers then use VR headsets to view. But there are ways to baby-step your way into VR as you wait for virtual reality to become more widely adopted by the public and more affordable to film for. Three-dimensional renderings of a property online and a new format called VR180 are two ways to test the waters.</p> <p><strong>A few solutions:</strong></p> <ul> <li><strong>3-D imaging online: </strong><a href="http://www.floored.com/homepage/" target="_blank">Floored</a> offers web-based 3-D tours with customized, interactive renderings of a property. <a href="https://matterport.com" target="_blank">Matterport</a> also offers 3-D imaging that allows viewers to move from room to room by clicking on or focusing on a dot within the image.</li> <li><strong>VR headset ready: </strong><a href="https://www.savvyhomesportal.com" target="_blank">SavvyHomesPortal.com</a> is a service specifically created for real estate that allows you to offer virtual reality tours that can be viewed via a VR headset.</li> <li><strong>VR180:</strong> YouTube and Google&rsquo;s Daydream VR platform teamed to offer a new virtual reality format, released this summer, using <a href="https://vr.google.com/vr180/" target="_blank">180-degree videos</a> but in stereoscopic 3-D. The picture appears wider than normal while also providing more depth and height. The videos can also be viewed with a VR headset. VR180 is viewed as a bridge to one day offering full 360-degree virtual reality on YouTube.</li> </ul> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Occly%20image.jpg" style="width: 125px; height: 164px; margin: 3px; float: right;" />2. Safety Products</h4> <p><strong>What to watch: </strong>Nearly 40 percent of more than 3,000 real estate professionals <a href="https://www.nar.realtor/reports/2017-member-safety-report" target="_blank">surveyed in 2017 by the National Association of REALTORS&reg;</a> say they&rsquo;ve encountered a situation where they&rsquo;ve felt unsafe on the job. September is <a href="https://www.nar.realtor/articles/safety-for-realtors" target="_blank">REALTOR&reg; Safety Month</a>, a perfect time to reevaluate your procedures for keeping your agents safe and how technology may be able to help.</p> <p><strong>A few solutions: </strong></p> <blockquote> <p><strong>Find more safety app solutions:</strong> <a href="http://realtormag.realtor.org/technology/feature/article/2011/07/feeling-threatened-how-use-your-smartphone-weapon" target="_blank">How to Use Your Smartphone as a Weapon</a></p> </blockquote> <ul> <li><strong>Snap on an alert: </strong><a href="https://www.occly.com" target="_blank">Occly&rsquo;s Blinc</a> is a portable alarm solution that can be attached to your clothes or purse. It can send instant text alerts when you or your agents are in danger to preset contacts. It also records live images and will sound an audible alarm when activated. Occly is part of Second Century Ventures&rsquo; <a href="https://www.nar.realtor/news-releases/2017/04/second-century-ventures-announces-2017-reach-accelerator-class" target="_blank">2017 REach Accelerator Class</a>. Another former REach Accelerator participant, <a href="http://guardllama.com" target="_blank">Guard Llama</a>, is a handheld device that connects to users&rsquo; smartphones and allows them to instantly contact authorities with a push of a button. It can send GPS and profile information to dispatchers. The company recently nabbed a $100,000 investment deal from real estate tycoon Barbara Corcoran on ABC&rsquo;s &ldquo;<a href="http://realtormag.realtor.org/daily-news/2017/04/17/nar-reach-firm-lands-deal-shark-tank" target="_blank">Shark Tank</a>.&rdquo;</li> <li><strong>Mobile alerts: </strong><a href="http://www.realalertapp.com" target="_blank">Real Alert</a> is a safety mobile app for iPhone and Android users that was created by Austin, Texas&ndash;based real estate pro Michelle Jones. It can be activated to quickly alert emergency contacts or police when threatened or used to discreetly record &ldquo;creep data,&rdquo; key details about suspicious people you encounter. A quick one-button tap can alert emergency contacts or call 911.</li> </ul> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/sep17_tech.jpg" style="width: 250px; height: 245px; margin: 3px; float: right;" />3. Security</h4> <p><strong>What to watch: </strong>Real estate-related cybercrimes <a href="http://realtormag.realtor.org/daily-news/2017/07/05/cybercrime-threatening-transactions" target="_blank">are increasing in frequency</a>. Your brokerage&rsquo;s data and agents&rsquo; identities could be stolen and used to dupe clients out of down payment funds. Criminals are targeting home buyers by sending them emails that look like they come from their real estate agent or attorney. The emails may contain signatures, fonts, and logos that are identical to the originals. The email, however, may claim plans for submitting the down payment have changed and provide new instructions to clients to wire funds to an account. Buyers who follow those new instructions often lose their funds, and later find they&rsquo;re untraceable for recovery later on.</p> <p><strong>A few solutions: </strong></p> <ul> <li><strong>Secure logon and logins:</strong> <a href="https://trustedmail.pro" target="_blank">Trusted Mail</a> is a certification program that uses facial biometrics to sign and encrypt email and attachments to protect against wire fraud and email spoofing. Trusted Mail is also a 2017 Second Century REach Accelerator Class participant.</li> <li><strong>Email security: </strong><a href="https://www.amitree.com" target="_blank">Folio</a> is a Gmail extension product by tech startup Amitree for real estate agents who are looking for greater control and organization over their email accounts. Its new fraud detection assistant alerts agents via text when any message sent or received to and from their registered email account contains terms related to money. The alert is to help protect against wire transfer phishing scams targeted at the industry.</li> </ul> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Amazon%20Alexa.jpg" style="width: 126px; height: 184px; margin: 3px; float: right;" />4. Voice-Assist Digital Assistants</h4> <p><strong>What to watch: </strong>Voice-assist devices like Amazon&rsquo;s Alexa, Google Assistant, and Microsoft Cortana are seeing explosive growth. <a href="http://voicelabs.co/2017/01/15/the-2017-voice-report/" target="_blank">Voice Labs estimates</a>&nbsp;there will be 33 million voice-activated devices in circulation by the end of this year. Businesses are exploring usages and finding new ways to reach customers. For example, voice-activated desktop companions can order office supplies, set calendar reminders, and control the office lighting, and users can ask the device questions about weather, traffic, or any other topic.</p> <blockquote> <p><strong>Read more:</strong> <a href="http://realtormag.realtor.org/for-brokers/network/article/2017/04/5-office-uses-for-ai-voice-assist-devices" target="_blank">5 Office Uses for AI Voice-Assist Devices</a></p> </blockquote> <p>Coldwell Banker, for example, is has been exploring ways to reach out to customers <a href="http://realtormag.realtor.org/daily-news/2017/08/03/amazon-s-alexa-adds-more-real-estate-skills" target="_blank">using AI voice-powered assistants</a>. For Amazon&rsquo;s Alexa, it has created the &ldquo;Coldwell Banker Gen Blue News&rdquo; and &ldquo;Coldwell Banker Home of the Week&rdquo; skills. The Gen Blue News skill provides the latest company news and real estate industry trends when users say, &ldquo;Alexa, open Gen Blue News.&rdquo; The Home of the Week skill gives users a look at the brand&rsquo;s most exclusive listing via audio recording for that week.</p> <blockquote> <p><strong><a href="http://realtormag.realtor.org/for-brokers/network/article/2017/08/using-amazon-s-alexa-for-real-estate-training" target="_blank">Using Amazon&rsquo;s Alexa for Real Estate Training</a></strong></p> </blockquote> <p><strong>A few solutions: </strong></p> <ul> <li><strong>Branded homeowner service skill: </strong><a href="http://www.voiceterpro.com" target="_blank">Voiceter Pro</a> will create a voice-powered branded real estate concierge skill for Amazon&rsquo;s Alexa device that consumers can call upon whenever they need home services, like a plumber, landscaper, or painter. The skill will include branding for your brokerage.</li> <li><strong>Build your own skill: </strong>Have your own idea for a real estate skill? Just like creating a mobile app, you can create your own skill for a voice-activated AI. Hire a developer to build a skill or action for a voice-enabled device. Here are some links to developer guidelines for building your own: <a href="https://developer.amazon.com/alexa-skills-kit" target="_blank">Alexa Skills Kit</a>; <a href="https://developers.google.com/actions/tools/" target="_blank">Google Assistant</a>; <a href="https://developer.microsoft.com/en-us/cortana" target="_blank">Microsoft Cortana</a>; or <a href="https://developer.apple.com/sirikit/" target="_blank">Apple SiriKit</a> (focused on iOS devices).</li> <li><strong>Gather data insights:</strong> For those who have developed an AI voice skill, <a href="http://voicelabs.co/product/" target="_blank">VoiceLabs</a> offers free real-time analytics so you can see how consumers are using your Amazon Alexa skills or Google Assistant actions.</li> </ul> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Hours%20time%20management.png" style="width: 250px; height: 165px; margin: 3px; float: right;" />5. Responsiveness and Resourcefulness</h4> <p><strong>What to watch: </strong>Agent responsiveness is a major trait that buyers and sellers say they look for in a real estate professional. In fact, leads contacted within the first five minutes are 100 times more likely to close, according to Insidesales.com&rsquo;s <a href="http://www.leadresponsemanagement.org/lrm_study" target="_blank">Lead Response Study</a>. But no one can be available 24/7. Agents need to have tools to aid them in instant responses. &ldquo;When agents remain transparent, informative, and responsive, they can greatly impact customer satisfaction and increase agent reputation and recommendations,&rdquo; Greg Truex, senior director of the at-home practice at J.D. Power, said about the results of the <a href="http://realtormag.realtor.org/daily-news/2017/08/02/relationships-marketing-key-satisfaction" target="_blank">2017 Home Buyer/Seller Satisfaction Study</a>. The growth of mobile products continues to be an explosive field for real estate, and there are abundant tech choices that are touting they can help increase your responsiveness and resourcefulness of your brokerage.</p> <p><strong>A few solutions: </strong></p> <ul> <li><strong>Instant messaging software:</strong> <a href="https://slack.com" target="_blank">Slack</a> can bring your team or office communications together in one instant messenger solution. This app allows you to message your team; track and share documents, photos, and spreadsheets; and search archives of past conversations. Create public or private channels to help you better focus conversations and notifications for your team members on any designated aspect of your brokerage.</li> <li><strong>Call center: </strong>Homes.com&rsquo;s <a href="http://connect.homes.com/agents/lead-concierge/" target="_blank">Lead Concierge Service</a> offers a personalized call center that will respond to the first consumer inquiries and even qualify leads through a series of customer questions. It will transfer hot leads immediately to the agent and add other leads to a database for later follow-up.</li> </ul> <ul> <li><strong>Time management:</strong> <a href="https://www.hourstimetracking.com" target="_blank">Hours</a> can be used to track every activity performed by your team members on a daily basis to see what tasks are eating up the most time. This time management app and web-based tool can help you detect trends and run reports to see where time is most allocated on your team and what resources may help agents to be more productive.</li> </ul> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2017_sept/Master%20Lock.png" style="width: 125px; height: 226px; margin: 3px; float: right;" />6. Showings</h4> <p><strong>What to watch: </strong>Showings can take up a big part of the time agents spent with clients. Finding ways to better manage showing appointments may free up some of your agents&rsquo; time for other tasks. Upgraded &ldquo;smart&rdquo; lockboxes and showing management tools may help.</p> <p><strong>A few solutions: </strong></p> <ul> <li><strong>Bluetooth lockbox: </strong><a href="http://www.masterlock.com/bluetoothlockbox" target="_blank">Master Lock</a> launched a Bluetooth lockbox that allows users to grant access to their property at anytime from anywhere through the use of a smartphone. The app offers a connected, wireless solution to monitor lock activity, tamper attempts and low battery alerts, and shared access control for multiple users. No long-term contracts are required after purchase.</li> <li><strong>Showing managers: </strong><a href="https://www.schedulock.com" target="_blank">Schedulock</a> automates the showing process with online and mobile solutions for booking appointments. Receive alerts to instantly accept or decline showing requests from other agents. Also, gather agent feedback from those who&rsquo;ve toured the property. Another service called <a href="http://showingtime.com" target="_blank">ShowingTime</a> aims to simplify the scheduling process too. Buyer agents can call the ShowingTime Appointment Center to book appointments or schedule online using ShowTime for the MLS. With this service, buyer&rsquo;s agents would be able to just click on the &ldquo;schedule a showing&rdquo; link from the MLS website. A mobile app would then send listing agents the showing requests so they can promptly respond.</li> </ul> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Technology firms are targeting the real estate industry with abundant solutions to make your brokerage more secure and responsive.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_newtech.jpg" type="image/jpeg; length=194691">sep17_BB_newtech.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_newtech_0.jpg?1505858734" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_newtech.jpg?1505858754" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/08/broker-tools-connect-tech-savvy-sellers">Broker Tools: Connect With Tech-Savvy Sellers</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/08/using-amazon-s-alexa-for-real-estate-training">Using Amazon’s Alexa for Real Estate Training</a> </div> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/07/everyday-tech-for-your-brokerage">Everyday Tech for Your Brokerage</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/04/5-office-uses-for-ai-voice-assist-devices">5 Office Uses for AI Voice-Assist Devices</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Tue, 19 Sep 2017 19:58:32 +0000 echristoffer 24019 at http://realtormag.realtor.org Should the iPhone X Be in Your Future? http://realtormag.realtor.org/technology/feature/article/2017/09/should-iphone-x-be-in-your-future <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> A look at whether Apple’s priciest smartphone offers more than a cosmetic upgrade, as well as Android options that can compete. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 20, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p>If you&rsquo;re an avid iPhone fan, you&rsquo;ve probably already decided you&rsquo;re going to upgrade to one of the three new models Apple unveiled last week. The question is: Should it be the <a href="https://www.apple.com/iphone-x/" target="_blank">iPhone X</a>&mdash;the one with the $1,000 price tag? And if you&rsquo;re an Android user, your question is: Is there anything that competes?</p> <p>Despite the marketing hoopla surrounding the iPhone X, which will go on sale in November, real estate professionals&rsquo; decision to purchase it should be guided by its practical benefits. The less expensive <a href="https://www.apple.com/iphone-8/" target="_blank">iPhone 8 and 8 Plus</a> were also unveiled alongside the X, which packs 64GB of memory and is the costliest iPhone debut to date. Every new generation of the iPhone incorporates many refinements, including faster processors, brighter displays, and improved battery life. And there are incremental improvements in performance and user experience, from running apps to interacting with the handset.</p> <p>For your needs, compatibility with software apps, mobile productivity, and camera capabilities matter most. The iPhone 8, with its 4.7-inch display, and the larger 8 Plus, with a 5.5-inch display, bring modest improvements over the iPhone 7 series. Enhancements include a glass and aluminum case and a higher-resolution Retina HD display. The 12-megapixel camera promises more accurate color capture, autofocus in poorly lit settings, and image stabilization when taking photos or 4K video.</p> <p>Will you be better served with a step up to an iPhone 8 or a leap forward to the X? Apple touts the iPhone X as the future of smartphones. For easier viewing, the redesign includes a high-resolution Super OLED Retina 5.8-inch display, which fills much of the surface of the phone, stretching all the way to its rounded corners. The &ldquo;home&rdquo; button and functions are replaced with screen gestures, made possible by iOS 11, the latest version of the operating system. The X also has two new cameras, including a dual 12MP rear camera system for capturing both wide-angle and telephoto pictures and videos. For enhanced security, the new front-facing 7MP True Depth camera powers one of the phone&rsquo;s breakthroughs: Face ID. The camera maps and stores a model of the owner&rsquo;s facial features, and the phone uses this information to verify the user before unlocking the phone.</p> <p>But Apple&rsquo;s products aren&rsquo;t the only new-generation smartphones that promise to make your mobile business operate more smoothly. Whether your phone runs iOS or Android, any smartphone designed for the latest version of the operating system takes full advantage of available software. Across the board, advances in smartphone cameras and imaging software deliver better photos and sharper videos, even when shooting indoors.</p> <p>The tools you employ are also a reflection of your brand, and your choice in smartphone is part of that image. If you promote yourself as a tech-savvy agent, you need to be carrying one of the latest models. Anything less suggests you&rsquo;re behind the times. For Apple loyalists, the choices are limited. But Android users have more freedom, though matching your phone to your personal preferences entails different considerations. There are simply more vendors and variations in Android smartphones. Here are the most notable ones.</p> <ul> <li><strong>Samsung&rsquo;s </strong><a href="http://www.samsung.com/us/galaxy/note8/" target="_blank"><strong>Galaxy Note 8</strong></a><strong>:</strong> The eagerly awaited replacement for last year&rsquo;s ill-fated but popular Galaxy Note 7, the Note 8 has a 6.3-inch touchscreen and an S-Pen interface that make this &ldquo;phablet&rdquo;&mdash;a hybrid phone and tablet&mdash;a versatile tool for capturing notes and communicating away from your desk. The Note 8 also features a dual 12MP camera system, which can capture both a close-up shot and wide-angle photo simultaneously for highlighting features of a home or room.</li> <li><strong>Motorola&rsquo;s </strong><a href="https://www.motorola.com/us/products/moto-x-gen-4" target="_blank"><strong>Moto X4</strong></a><strong>:</strong> Just unveiled, this smartphone may appeal to those looking for something smaller and less expensive without sacrificing functionality.</li> <li><strong>Google&rsquo;s </strong><a href="https://madeby.google.com/phone/" target="_blank"><strong>Pixel</strong></a><strong>:</strong> Google will soon add a new model to its Pixel smartphones, designed and built for its web-based apps and tools.</li> <li><strong>LG&rsquo;s </strong><a href="http://www.lg.com/us/mobile-phones/v30" target="_blank"><strong>V30</strong></a><strong>:</strong> For those who value the camera as a key feature, this smartphone is worth a look. It has a 16MP rear camera with a glass f/1.6 lens and a companion 13MP wide-angle camera for gathering more light, accurate colors, and sharper images, even when shooting or recording in poorly lit rooms.</li> <li>There are also noteworthy Android phones to consider from vendors who may not be as familiar to you. The <a href="https://oneplus.net/5/specs" target="_blank"><strong>OnePlus 5</strong></a> runs a refined version of Android&mdash;OxygenOS&mdash;and includes both 20MP and 16MP rear cameras. The <a href="https://www.essential.com/" target="_blank"><strong>Essential Phone</strong></a>, designed by the creator of the Android operating system, has a dual camera system with an optional 360-degree camera for immersive, navigable videos.</li> </ul> <p>If you decide it&rsquo;s time to upgrade your smartphone, you&rsquo;ve got plenty of good options. If you decide to wait, you can look forward to a varied selection next year. As a professional whose smartphone may be the essential tool, you can always make the strongest argument for outfitting yourself with one of the current best in class.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>A look at whether Apple&rsquo;s priciest smartphone offers more than a cosmetic upgrade and Android options that can compete.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_T_apple.jpg" type="image/jpeg; length=65205">sep17_T_apple.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_T_apple_0.jpg?1505860031" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_T_apple.jpg?1505860054" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/technology/feature/article/2017/04/are-tablets-still-good-business-tool">Are Tablets Still a Good Business Tool?</a> </div> <div class="field-item even"> <a href="/daily-news/2016/12/07/are-iphone-users-less-honest-clients">Are iPhone Users Less Honest With Clients?</a> </div> <div class="field-item odd"> <a href="/daily-news/2017/08/17/your-smartphone-s-security-working">Is Your Smartphone’s Security Working?</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 19 Sep 2017 21:32:20 +0000 gwood 24020 at http://realtormag.realtor.org 2017 Residential Franchise Report http://realtormag.realtor.org/for-brokers/franchise-report/article/2017/09/2017-residential-franchise-report <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Considering affiliating? Get the scoop on the offerings at nearly three dozen companies. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 13, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p><span class="message_body">REALTOR&reg; Magazine&rsquo;s Residential Franchise Report is a biennial survey of real estate franchise companies operating in the U.S., first introduced in 2003. We ask these firms to describe their business models and practices to help broker-owners and agents who are considering their affiliation options. </span></p> <p><span class="message_body">This year the magazine has made some refinements and design tweaks to deliver information in a more scannable, useful way, based in part on feedback from a focus group of brokers that we convened last November. Information about fees charged has been reorganized for better clarity, and notable <a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/rmo_files/RMO-PDFs-docs/franchise_report/2017_Franchise_Report.pdf" target="_blank"> brand-specific offerings</a> have been highlighted. Access the whole package, along with previous years&rsquo; reports, <a href="http://realtorm.ag/franchise" target="_blank">here</a>. </span></p> <p>Click on the charts below to view select data, or <a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/rmo_files/RMO-PDFs-docs/franchise_report/2017_Franchise_Report_Chart.xlsx" target="_blank">download the full Excel spreadsheet</a> of the report</p> <div class="tableauPlaceholder" id="viz1505268591856" style="position: relative"><noscript><a href='#'><img alt=' ' src='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;20&#47;2017FranchiseReport&#47;YearFranchisingBegan&#47;1_rss.png' style='border: none' /></a></noscript><object class="tableauViz" style="display:none;"><param name="host_url" value="https%3A%2F%2Fpublic.tableau.com%2F" /><param name="site_root" value="" /><param name="name" value="2017FranchiseReport/YearFranchisingBegan" /><param name="tabs" value="yes" /><param name="toolbar" value="yes" /><param name="static_image" value="https://public.tableau.com/static/images/20/2017FranchiseReport/YearFranchisingBegan/1.png" /><param name="animate_transition" value="yes" /><param name="display_static_image" value="yes" /><param name="display_spinner" value="yes" /><param name="display_overlay" value="yes" /><param name="display_count" value="yes" /><param name="filter" value="publish=yes" /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1505268591856'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='100%';vizElement.style.height=(divElement.offsetWidth*0.75)+'px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); </script> <p>&nbsp;</p> <div class="tableauPlaceholder" id="viz1505267864933" style="position: relative"><noscript><a href='#'><img alt=' ' src='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;20&#47;2017FranchiseReportTreemapNumberofOfficesNumberofAssociatesandBrokers&#47;NumberofU_S_SalesAssociatesandBrokers&#47;1_rss.png' style='border: none' /></a></noscript><object class="tableauViz" style="display:none;"><param name="host_url" value="https%3A%2F%2Fpublic.tableau.com%2F" /><param name="path" value="views/2017FranchiseReportTreemapNumberofOfficesNumberofAssociatesandBrokers/NumberofU_S_SalesAssociatesandBrokers?:embed=y&amp;:display_count=y&amp;publish=yes" /><param name="toolbar" value="yes" /><param name="static_image" value="https://public.tableau.com/static/images/20/2017FranchiseReportTreemapNumberofOfficesNumberofAssociatesandBrokers/NumberofU_S_SalesAssociatesandBrokers/1.png" /><param name="animate_transition" value="yes" /><param name="display_static_image" value="yes" /><param name="display_spinner" value="yes" /><param name="display_overlay" value="yes" /><param name="display_count" value="yes" /><param name="filter" value="publish=yes" /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1505267864933'); var vizElement = divElement.getElementsByTagName('object')[0]; vizElement.style.width='100%';vizElement.style.height=(divElement.offsetWidth*0.75)+'px'; var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); </script> <p>&nbsp;</p> <p><em>*As of April 1, 2017; combine franchised and company-owned offices<br /> REALTOR&reg; Magazine does not independently verify the information provided.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Considering affiliating? Get the scoop on the offerings at nearly three dozen companies.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/franchise-report/article/2015/07/2015-residential-franchise-report">2015 Residential Franchise Report</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/03/starting-brokerage-what-do">Starting a Brokerage: What to Do </a> </div> <div class="field-item odd"> <a href="/daily-news/2017/01/25/5-real-estate-brands-named-top-franchises">5 Real Estate Brands Named Top Franchises</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Franchise Report Mon, 11 Sep 2017 18:03:17 +0000 mbrozanic 23977 at http://realtormag.realtor.org Beyond the Mortgage: Explore Ownership Expenses With Investors http://realtormag.realtor.org/for-brokers/network/article/2017/09/beyond-mortgage-explore-ownership-expenses-investors <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Build trust with your investor clients by helping them establish realistic financial expectations and smart budgetary practices before they buy. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 8, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/kaycee-wegener">Kaycee Wegener</a> </div> </div> </div> <!--paging_filter--><p>If your buyers are considering an investment property, help them be realistic with their expenses in order to find a purchase price that will generate the best return on investment.</p> <p>Investors, especially first-time buyers, need to understand everything that goes into owning a rental home beyond the mortgage payment. A good <a href="http://realtormag.realtor.org/for-brokers/network/article/2017/04/help-buyers-find-profitable-investment" target="_blank">real estate investment should generate a minimum 8 percent return</a> after initial expenses, according to Nathan Miller of <a href="https://www.rentecdirect.com/" target="_blank">Rentec Direct</a>, a national property management software company. So, your investor clients need to start by setting up a budget.</p> <h4><strong>An Investor&rsquo;s Budget</strong></h4> <p>Investors should allocate for standard homeowner expenses like mortgage, taxes, insurance, and utilities. These are typically fixed expenses. Another area of an investor&rsquo;s budget should include maintenance expenses. Home maintenance expenses are not fixed and can be one of the trickier expenses for which to plan.</p> <p>Additional landlord expenses may include funds to pay a property manager, if your investors go that route, to take care of the tenant and day-to-day management tasks. If the investor decides to self-manage the property, he or she should consider the time it will take to manage the property as part of the budget.</p> <p>Let&rsquo;s break down each of the categories to get to the bottom line of an investor&rsquo;s budget.</p> <h4>1. Mortgage</h4> <p>Depending on how much your buyer puts down and what type of home loan they are working with, <a href="http://realtormag.realtor.org/daily-news/2017/07/14/mortgage-rates-push-above-4-average" target="_blank">mortgage rates range from 3 to 4 percent</a> interest, according to national average data from <a href="http://freddiemac.mwnewsroom.com/press-releases/mortgage-rates-jump-again-otcqb-fmcc-1315370" target="_blank">Freddie Mac</a> for July 2017. Mortgage payments are one of the most reliable expenses to budget in a home purchase.</p> <h4>2. Taxes</h4> <p>Property taxes vary by state, county, and city, with the <a href="https://www.usatoday.com/story/money/personalfinance/2017/01/31/heres-what-the-average-american-pays-in-property-taxes/97130312/" target="_blank">average American household spending $2,149 on property taxes</a> for their homes each year, according to the U.S. Census Bureau. While property taxes can change due to local levies, they are generally considered a fixed expense for an investor&rsquo;s budget. There are several <a href="https://www.rentecdirect.com/blog/tax-tips-rental-properties-rental-income-deductions-landlords/" target="_blank">tax benefits for real estate investors</a>, including appreciation and several deductions.</p> <h4>3. Insurance</h4> <p>Insurance policies designed specifically for renter-occupied homes will protect an investor from financial loss and obligations associated with a rental property. Oftentimes, a standard homeowner&rsquo;s policy is insufficient for an investor&rsquo;s property. Landlord insurance can include dwelling coverage, liability coverage, personal property coverage, loss of income coverage, flood coverage, acts of nature coverage, and legal fee coverage.</p> <p>An investor can expect to pay about 25 percent more than you would for homeowners insurance for a basic policy, with rates varying according to your geography, property age, deductible, coverage limits, and more, according to <a href="http://www.realtor.com/advice/rent/landlord-insurance/?iid=rdc_news_hp_carousel_theLatest" target="_blank">realtor.com&reg;</a>.</p> <h4>4. Utilities</h4> <p>Rental property owners can decide which utilities to cover and which to defer to the tenant. If a rental agreement requires a tenant to cover all utilities like water, sewer, electricity, trash services, cable, and internet, an investor will improve his or her profit margins. However, some municipalities require that the owner of the home pay for certain services, like sewer, so it&rsquo;s worth double-checking.</p> <p>In some instances, even without city requirements in place, it will make sense for an investor to provide certain utilities for the renters. For items like trash, sewer, and internet, these can be planned, fixed expenses, while water and electricity can vary based on usage.</p> <h4>5. Maintenance</h4> <p><a href="https://www.rentecdirect.com/blog/4270/" target="_blank">Home maintenance for rental properties</a> can be one of the hardest expenses to budget. The reason property maintenance is difficult to estimate is the variability of this expense category. A landlord may spend $200 in one month for a leaky sink, $0 the next month, and $500 the following month on an appliance repair. Over time, maintenance expenses tend to average out but a smart investor will create a generous estimated budget in order to prepare a reserve fund to cover unexpected bills.</p> <p><a href="https://www.wellsfargo.com/financial-education/homeownership/maintenance-renovations/" target="_blank">Wells Fargo</a> suggests that &ldquo;most homeowners need to spend 1 to 2 percent of the purchase price of their home every year for routine maintenance projects, such as window replacement and roofing repair.&rdquo; Rental property owners tend to spend slightly more on home maintenance and repairs on renter-occupied homes, since tenants don&rsquo;t invest the same level of care as a homeowner might.</p> <h4>6. The Bottom Line</h4> <p>Most categories within an investor&rsquo;s budget will be based on a percentage of a home&rsquo;s purchase price, like mortgage, taxes, and insurance. Other expenses can be estimated based on the management style an investor chooses and how much maintenance a home will require. Give your buyer an idea of this budget equation for a profitable investment as a starting point for an investment property purchase price.</p> <p>While brokers and agents are not required to walk buyers through the process of becoming a great landlord, a successful real estate professional will be knowledgeable of good investor practices and serve as a resource to their clients. You will establish confidence in your buyers and build trust in your relationship.</p> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Build trust with your investor clients by helping them establish realistic financial expectations and smart budgetary practices before they buy.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_costs.jpg" type="image/jpeg; length=232943">sep17_BB_costs.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_BB_costs_0.jpg?1505157065" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_BB_costs.jpg?1505157087" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/08/making-renters-feel-home">Making Renters Feel at Home</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/07/everyday-tech-for-your-brokerage">Everyday Tech for Your Brokerage</a> </div> <div class="field-item odd"> <a href="/for-brokers/network/article/2017/05/best-practices-for-selling-renter-occupied-homes">Best Practices for Selling Renter-Occupied Homes</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2017/04/help-buyers-find-profitable-investment">Help Buyers Find a Profitable Investment</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Mon, 11 Sep 2017 16:44:13 +0000 echristoffer 23975 at http://realtormag.realtor.org It Starts With Communication http://realtormag.realtor.org/news-and-commentary/editor/article/2017/09/it-starts-communication <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> NAR’s communicators have been busy reassessing the ways we connect with you. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 13, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/wendy-cole">Wendy Cole</a> </div> </div> </div> <!--paging_filter--><p>More than three dozen professional communicators at the National Association of REALTORS&reg;, including the staff of REALTOR&reg; Magazine, strive daily in all of our platforms, from print to podcasts to videos to e-newsletters, to bring you timely and actionable information. Our aim is to share in plain language how the association advocates for you and to provide insights that you can leverage to fuel your business.</p> <p>In July, many of us&mdash;magazine editors, web content strategists, social media and speechwriting staffers, and others&mdash;cloistered ourselves in a conference room for 13 hours (OK, spread over two days, with ample provisions to sustain us) to discuss how to improve the relevance, speed, accuracy, and consistency of the editorial content we deliver to you.</p> <p>We identified high-level themes like embracing industry chaos and building emotional intelligence, and we talked about the value of business fundamentals, even at a time of head-spinning disruption. We talked about door-knocking, and net neutrality, and fire prevention. Some of these ideas will be further honed into stories. It was reinvigorating to pause our day-to-day work to reflect on our core editorial mission: to help you reach your full business potential. It&rsquo;s complicated to devise a content plan to reach 1.2 million REALTORS&reg; who represent disparate business interests, skill levels, backgrounds, markets, and niches. But we hope, with each of our six yearly issues, you find something that grabs you and stays with you during your real estate journey. We&rsquo;re deep into planning for 2018 and have a goal to break the mold with a theme-based approach to addressing the business issues and trends most relevant to you. So stay tuned.</p> <p>Meanwhile, I&rsquo;m excited that the magazine will take the stage at the REALTORS&reg; Conference &amp; Trade Expo in our hometown of Chicago in November. We&rsquo;re hosting a panel discussion dubbed &ldquo;The Secret Language of Millennial Clients,&rdquo; featuring industry pros and magazine staff members. Managing Editor Meg White will be among the panelists, drawing on her smart reporting about this often-misunderstood demographic and personal experience as a millennial buyer.</p> <p>Speaking of the conference, on our website, Senior Editor Graham Wood brings you <a href="/sales-and-marketing/feature/article/2017/09/client-communications-aren-t-one-size-fits-all">insights from three of the event&rsquo;s Spotlight Series speakers</a>: Erin Meyer, Kelly McDonald, and Freakonomics co-author Steven Levitt. I think you&rsquo;ll find their thoughts on authenticity and effective communication relatable.</p> <p>There&rsquo;s still time to sign up for the hallmark NAR gathering in our hometown. REALTOR&reg; Magazine will be there, soaking up knowledge and aiming to distill the most compelling and enduring insights for you. But our efforts can never substitute for the first-hand educational and face-to-face networking opportunities that await you when you&rsquo;re surrounded by leading industry voices and tens of thousands of your peers.</p> <p>Won&rsquo;t you join us in November?</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>NAR&rsquo;s communicators have been busy reassessing the ways we connect with you.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_NC_ed_note.jpg" type="image/jpeg; length=182093">sep17_NC_ed_note.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_NC_ed_note_0.jpg?1505315626" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_NC_ed_note.jpg?1505315657" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/editor/article/2017/07/where-retail-meets-rooftops">Where Retail Meets Rooftops</a> </div> <div class="field-item even"> <a href="/news-and-commentary/editor/article/2017/03/marki-lemon-s-advice-make-your-own-lemonade">Marki Lemon’s Advice: Make Your Own Lemonade</a> </div> <div class="field-item odd"> <a href="/news-and-commentary/editor/article/2017/05/reflections-his-youth">Reflections on His Youth</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Editor Mon, 11 Sep 2017 17:37:21 +0000 mbrozanic 23976 at http://realtormag.realtor.org The Consequences of Unprepared Sellers http://realtormag.realtor.org/sales-and-marketing/how-i-sold-it/article/2017/09/consequences-unprepared-sellers <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> When DIY renovations and an unreasonable list price kept buyers away from her listing, real estate agent Ryan Zwicky learned to be more honest with her clients. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Monday, September 11, 2017</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/nicole-slaughter-graham">Nicole Slaughter-Graham</a> </div> </div> </div> <!--paging_filter--><h4>The Property</h4> <p><strong>Location:</strong> Friendswood, Texas<br /> <strong>Square footage:</strong> 2,531<br /> <strong>Bedrooms:</strong> 4<br /> <strong>Bathrooms:</strong> 2<br /> <strong>Lot size:</strong> 8,000 square feet<br /> <strong>Year built:</strong> 1976<br /> <strong>Extras:</strong> New roof, backyard oasis with lily pond</p> <h4>The Challenge</h4> <p>As a new real estate agent excited to nab one of her first listings, Ryan Zwicky, a sales associate with Levine &amp; Co. Real Estate, found herself overpromising and underdelivering for her sellers. She&rsquo;d thought this eclectic, four-bedroom, two-bathroom home would be an easy sell. But once it was listed, attracting offers proved to be harder than she anticipated.</p> <p>Zwicky&rsquo;s clients did much of the home&rsquo;s upgrades themselves, including replacing the wood floors and roof and painting the kitchen cabinets. Prospective buyers were wary of the quality of work and custom aesthetic choices&mdash;the top cabinets in the kitchen were painted a different color than the bottom, for example. Zwicky had promised to sell the home as is rather than ask her sellers to get an inspection done on their DIY projects or neutralize the home&rsquo;s look. After listing, she also realized the home was priced too high for the market.</p> <p>Zwicky listed the home just as the school year started in fall 2016, and homebuying activity was slowing down. Families were more focused on preparing their children for school and upcoming holidays than looking for a house to buy. During the 154 days the home was on the market, Zwicky&rsquo;s clients received only three offers. The sellers became aggravated, as the house was on the market for so long that they had to extend their listing agreement twice.</p> <h4>How did you overcome the challenge?</h4> <p><strong>Zwicky: </strong>The house had so many unique qualities: this great, open floor plan and a beautiful koi pond in the backyard. I saw so much potential in it and did what I could to convey that potential to prospective buyers. It wasn&rsquo;t a blank slate that many buyers like, though.</p> <p>I used staging to set the house up and took professional photos, and I sent out multiple email blasts. I was constantly marketing the house. I marketed it to other agents, promoted it on social media, and had about two open houses a month. I really learned the value of having open houses. I promoted it everywhere, and I didn&rsquo;t give up hope.</p> <p>On the first offer, the buyer and seller couldn&rsquo;t agree on terms, and the buyer backed out. The second offer came a few weeks later&mdash;verbally. Although I usually require written offers, I let my sellers know about this verbal offer. It was for $200,000. At this point, the list price had been reduced from $234,900 to $220,000. My sellers were frustrated with the process and the time it took, so they agreed to this low offer. But buyer number two backed out: It was a real estate agent who made an offer sight unseen and changed her mind after visiting the house.</p> <p>After another extension on my listing agreement, I held one more &ldquo;Hail Mary&rdquo; open house, and another real estate agent put in an offer for $200,000, which my clients accepted. I never gave up hope on this home, and I think that&rsquo;s really important.</p> <h4>How much did you spend on marketing the property?</h4> <p><strong>Zwicky: </strong>Between the photographer, staging, and open houses, I probably spent around $500.</p> <h4>Can you talk about the buyer?</h4> <p><strong>Zwicky:</strong> The buyer was a husband-and-wife team in real estate whose team leader actually gave the second verbal offer on the home.</p> <h4>What do you attribute to closing the deal?</h4> <p><strong>Zwicky:</strong> I think it had a lot to do with the buyers being in the real estate business as well. They saw the same potential in the home that I did. They often purchase homes to fix up and flip, which is what I imagine they&rsquo;ll do with this one.</p> <h4>What lessons did you learn from this transaction?</h4> <p><strong>Zwicky:</strong> First, open houses really do work. They aren&rsquo;t just for lead generation. Some people actually attend open houses with the intent to buy. I am convinced if I had not had that final open house, the listing wouldn&rsquo;t have sold under my name.</p> <p>The other&mdash;and probably most important&mdash;lesson I learned was about communicating realistic expectations to the seller in the beginning of the transaction. I learned that trying to please the seller only harms them in the end. It is better to be completely honest and open from the start. Sometimes, I still have a hard time with this because I get so excited when I have the opportunity to sell a home.</p> <p>But this transaction helped me see that when an agent is able to honestly and effectively communicate the items that need to be addressed and the way to strategically price a listing, the seller is better off.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>When DIY renovations and an unreasonable list price kept buyers away from her listing, real estate agent Ryan Zwicky learned to be more honest with her clients.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_SM_ranch2.jpg" type="image/jpeg; length=398729">sep17_SM_ranch2.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_SM_ranch2_0.jpg?1505159184" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep17_LP_SM_ranch2.jpg?1505159212" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2017/07/calm-sellers-nerves-over-contingencies">Calm Sellers’ Nerves Over Contingencies</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2016/07/what-sellers-need-know-about-comps">What Sellers Need to Know About Comps</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/04/17/5-ways-sellers-can-prepare-for-home-inspection">5 Ways Sellers Can Prepare for a Home Inspection </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> How I Sold It Mon, 11 Sep 2017 18:39:54 +0000 gwood 23978 at http://realtormag.realtor.org