Articles http://realtormag.realtor.org/articles en 8 Conversion Killers for Real Estate Websites http://realtormag.realtor.org/for-brokers/network/article/2016/07/8-conversion-killers-for-real-estate-websites <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Make a good first impression and build credibility with online customers by making simple yet important updates to your site. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, July 28, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/tony-mariotti">Tony Mariotti</a> </div> </div> </div> <!--paging_filter--><p>The task of marketing a <a href="http://www.rubyonemortgage.com/" target="_blank">mortgage company</a> online entails a little creative bliss and a lot of paranoia-inducing performance analysis. On one hand, creating and promoting useful content for consumers is extremely satisfying. On the other hand, fretting over converting site visitors is a beast.</p> <p>Real estate brokers understand this struggle. When you work hard to attract qualified visitors to your company website, the last thing you want is a high bounce rate or a low conversion rate. The end goal is to create a lead-converting machine, not a brick wall.</p> <p>So why do so many websites act more like the latter?</p> <p>There are eight common conversion killers I see on a regular basis when I visit real estate and mortgage websites. Let&rsquo;s solve the biggest problems first, shall we?</p> <h4>First Impressions</h4> <p><strong>1. Awful Design. </strong>Visitors are going to make a snap judgment about your site. Its design doesn&rsquo;t have to be cutting-edge, but it shouldn&rsquo;t be horrible either. Here are some outdated design choices:</p> <ul> <li>Visual cacophony such as blog posts with white text on black background or blue text on red background. The &lsquo;90s called, and they want their website back.</li> <li>Small font. Blog posts (or any page for that matter) with small text are unreadable to folks using ever-bigger desktop screens. That guy with the dual Thunderbolt display setup can&rsquo;t read your content.</li> <li>Not mobile friendly. This is a bad situation that will only get worse, as <a href="http://marketingland.com/mobile-top-sites-165725" target="_blank">56 percent of Internet traffic is mobile</a>. That&rsquo;s growing fast, and by the time you finish reading this article, it will likely be higher.</li> </ul> <p><em>Things to try:</em></p> <ul> <li>If your site theme is more than a few years old, consider investing in a modern-looking, mobile-responsive theme update. Themes are cheap, and if you&rsquo;re not technical, it&rsquo;s not expensive to hire someone to modify it for you.</li> </ul> <p><strong>2. Failure to Orient the Visitor. </strong>After visitors make their snap judgment about your site&rsquo;s aesthetics and usability, they need to know three key things:</p> <ul> <li>Where am I?</li> <li>What can I do here?</li> <li>Why should I use you to buy or sell property?</li> </ul> <p>And they need to know these things within the first seven seconds. No joke.</p> <p>The answers to those three questions are found in your value proposition. Crafting one is not hard, but it is a topic worth exploring first in some detail. I highly recommend this classic webinar about the <a href="http://www.marketingexperiments.com/improving-website-conversion/claritytrumpspersuasion.html" target="_blank">role of clarity in conversions</a>.</p> <p><em>Things to try:</em></p> <ul> <li>Work on communicating your value proposition at the top of your site using a top-level (h1) heading. Add supporting language reinforcing your value proposition in an h2 heading.</li> <li>Make sure the value proposition is above the fold (higher than the point where visitors have to scroll down to see more).</li> </ul> <p>A clear value proposition answers the three key questions visitors have in mind, but it&rsquo;s paramount to good SEO, as search engines give weight to h1- and h2-formatted text when determining a page&rsquo;s subject matter.</p> <p><strong>3. Auto-Play Video. </strong>Please do not enable video auto-play. Period. Loading a page with an auto-playing video is like getting slapped in the face &mdash; or worse.</p> <p>Here&rsquo;s why: Like many people, I conduct 100 percent of my business using the internet as my business infrastructure. This includes placing and receiving all phone calls with voice over internet protocol (VOIP), which is phone service over the internet. Therefore, my computer speakers must always be on &mdash; so that makes auto-play video brutal. In fact, that&rsquo;s why I choose Google News over CNN for my frequent daily headline checks. CNN&rsquo;s force-fed video streams are intrusive and get very tiresome. If I want to watch a live feed, I&rsquo;ll turn on a TV.</p> <p>Video that doesn&rsquo;t automatically play, however, is a very powerful marketing tool. Use it as much as you can.</p> <p><em>Things to try:</em></p> <ul> <li>Embed a quick, personal introduction on your &ldquo;About Us&rdquo; page.</li> <li>Use video on blog posts along with the transcription for better SEO.</li> <li>Short <a href="http://webinar.unbounce.com/videos-for-conversions-recording/" target="_blank">videos on landing pages</a> can boost conversions by 30 percent or more.</li> <li>Shoot and post short videos of neighborhoods.</li> <li>When a prospect leaves a phone number and doesn&rsquo;t pick up when you call back, record a video response and text it to them.</li> </ul> <h4>Conversion Path</h4> <p><strong>4. No Clear Direction. </strong>When visitors hit your home page, what is the one thing you want them to do? Obviously, people can do lots of things on your website, and they may eventually get around to doing all of them. But to start, prioritize a single goal, and don&rsquo;t bury it among a zillion competing tasks. For example, don&rsquo;t overwhelm the visitor with five calls to action. Focus on one and let the next four happen organically.</p> <p>The size of the CTA and its placement on your website matters. Users scan pages from left to right and top to bottom, so placing it above the fold, offset by size or color, can help guide visitors to the most important task.</p> <p><em>Things to try:</em></p> <ul> <li>Add a call to action to your homepage.</li> <li>Put the CTA in the user&rsquo;s line of sight.</li> </ul> <p><strong>5. Poorly Constructed Calls to Action. </strong>So what makes a good call to action? That&rsquo;s simple: Create a short sentence that starts with a verb and ends with what&rsquo;s in it for them.</p> <p><em>Try these CTA examples:</em></p> <ul> <li>Search for a new home.</li> <li>Start your real estate search now.</li> <li>Contact us to find out what your home is worth.</li> <li>Read the first-time homebuyer guide.</li> </ul> <h4>Credibility</h4> <p><strong>6. Poor Grammar, Spelling Errors. </strong>Assuming visitors are sticking around because they have not been punished with auto-play video or confused by other material on the page, they&rsquo;ll start digging in and consuming your content. Now that they&rsquo;ve decided to navigate your site, this would be a bad time to blow your credibility with spelling or grammatical errors.</p> <p><em>Check that these common mistakes are not polluting your site:</em></p> <ul> <li>Spelling errors</li> <li>Passive verbs</li> <li>Ending sentences with prepositions</li> <li>Your vs. you&rsquo;re</li> <li>Too many commas</li> </ul> <p>Spelling and grammar checkers are your best friend. Create all your drafts in Microsoft Word or Pages for Mac. While not perfect, word processors can pick up many potential problems. In this technological age, there&rsquo;s really no excuse for poorly constructed content.</p> <p><strong>7. No Social Proof. </strong>Do you have enthusiastic customers? Have they reviewed your service? Do you write guest posts for other blogs? Have you received favorable local press coverage? If so, it&rsquo;s time to start displaying these things on your site and linking to them.</p> <p>Social proof makes you more legit in the eyes of site visitors. Rather than looking like the wild-eyed creep on the subway, you&rsquo;ll look like the emcee of the party. Believe it or not, people prefer parties to creeps.</p> <p><em>Things to try:</em></p> <ul> <li>Add customers&rsquo; testimonials on your home page.</li> <li>Link to your guest posts.</li> <li>Link to your reviews and profiles on realtor.com&reg;, Yelp, and other sites.</li> </ul> <p><strong>8. No Trust Signals. </strong>If your site has lead forms (and I would have to believe you have one or more of them if you&rsquo;re reading this), consider running a secure site. Picking up an SSL certificate is pretty cheap (I got mine for $50 from WPEngine). SSL encryption builds trust with consumers, especially if they are handing over sensitive information, such as their email address or phone number.</p> <p><em>Thing to try:</em></p> <ul> <li>Display a security badge in your footer.</li> <li>Run sitewide SSL (a visible green lock shows up in the browser address bar).</li> </ul> <h4>Final Thoughts</h4> <p>Is every website perfect? Nope. I&rsquo;m guilty of violating a few of the points above (still working on adding social proof to my home page). But as you slowly but surely tackle these big, ugly conversion killers one at a time, you&rsquo;ll start to see the fruits of your labor.</p> <p>I&rsquo;ll leave you with one parting thought: If your site is not mobile-responsive, make it the first priority. There&rsquo;s way too much on the line to not have your site&rsquo;s mobile usability up to snuff. Over half of your site traffic is at stake.</p> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Make a good first impression and build credibility with online customers by making simple yet important updates to your site.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2016/06/user-experience-new-seo">User Experience Is The New SEO</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2016/07/6-ways-help-everyone-access-your-website">6 Ways to Help Everyone Access Your Website</a> </div> <div class="field-item odd"> <a href="/for-brokers/network/article/2016/02/4-ways-make-sense-metrics">4 Ways to Make Sense of Metrics</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2015/10/create-moments-discovery-online">Create Moments of Discovery Online</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Wed, 27 Jul 2016 22:35:31 +0000 echristoffer 21612 at http://realtormag.realtor.org A Support System for Success http://realtormag.realtor.org/for-brokers/network/article/2016/07/support-system-for-success <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Chicago-based ERA Mi Casa Real Estate’s family atmosphere leads to big sales. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, July 26, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/nathan-hansen">Nathan Hansen</a> </div> </div> </div> <!--paging_filter--><p>Joe Castillo jokes that he started training for a career in real estate as a kid at the dinner table. His parents, both of whom have been agents for more than 30 years on the southwest side of Chicago, opened their brokerage, Mi Casa Real Estate, 20 years ago. So conversations at home would naturally turn to the ins and outs of buying and selling property and how to best serve clients.</p> <p>Still, Castillo wasn&rsquo;t automatically groomed to go into the family business. He first became a financial consultant after graduating from college and later decided to join his parents&rsquo; real estate company. But it didn&rsquo;t last long. Like most young people, he had strong opinions that didn&rsquo;t always match his parents&rsquo; ideas.</p> <p>&ldquo;I actually butted heads with them quite a bit because I thought I knew everything,&rdquo; he says.</p> <p>Castillo left the family business after nine months, went to grad school, and then returned to take an ownership role at the brokerage in 2005 with more life experience and a very different mindset. As he puts it, Castillo learned that his parents might have actually known what they were talking about after all. And the timing was right, he said, because the office had grown to the point that his parents, who continue to work as a team, didn&rsquo;t have the time to both work on the sales side and handle administrative tasks. They bought an ERA franchise in 2008, becoming <a href="https://www.era.com/ERA-Mi-Casa-Real-Estate-469c" target="_blank">ERA Mi Casa Real Estate</a>.</p> <p>Today, Castillo leads 50 agents who are bilingual in English and Spanish. The office serves a community that is 95 percent Hispanic and includes a large population of first-time home buyers.</p> <p>If sales numbers are any indication, they serve that population well. In 2015, ERA Mi Casa closed 941 transactions with a total volume of $127.6 million. Castillo expects to surpass 1,000 transactions and $140 million in sales volume this year.</p> <p>Earlier this year, ERA Mi Casa had more agents &mdash; seven &mdash; on the <a href="http://nahrep.org/top250/agent" target="_blank">National Association of Hispanic Real Estate Agents&rsquo; list of the top 250 Latino practitioners</a> than any other brokerage in the country. It&rsquo;s the third straight year that the company has accomplished this; Castillo himself landed at number 47 on the list. Considering the number of Hispanic home buyers is growing at a remarkable rate, it&rsquo;s a significant recognition for ERA Mi Casa.</p> <p>According to the Hispanic Wealth Project&rsquo;s 2015 report on the state of Hispanic home ownership, there were 245,000 new Hispanic home owners last year, accounting for 69 percent of the total net growth in home ownership for the year.</p> <p>Part of that growth is a result of the Hispanic population expanding as a whole, Castillo says. But it also reflects the attitude toward home ownership in the Hispanic community. Having a place of your own is an important part of the American dream for many Hispanic millennials.</p> <p>&ldquo;It&rsquo;s bred into our culture,&rdquo; says Castillo. &ldquo;That love of home ownership has never diminished [among the Hispanic community]. Whenever there&rsquo;s that opportunity to buy, they want to buy.&rdquo;</p> <p>ERA Mi Casa agent Erika Villega can relate. Ranked number 182 on this year&rsquo;s NAHREP list and number 17 among millennial agents, Villega became a full-time professional at the company in 2009. Her mother is a first-generation immigrant from Mexico, and she understands the desire immigrants have to own a place of their own.</p> <p>&ldquo;I&rsquo;ve had first-time home buyers ranging from 70 years old to 25 years old. Essentially, they want to say they&rsquo;ve made it,&rdquo; she says.</p> <p>Castillo says serving the community starts with finding the right agents, as he strives to uphold the values that his parents established.</p> <p>&ldquo;My parents always did their business honestly and have always worked hard,&rdquo; Castillo says. &ldquo;That reputation has held true with the other agents we bring in.&rdquo;</p> <p>He looks for people who are team-oriented and who want to be part of a close-knit office culture. He also recruits bilingual agents because many of the office&rsquo;s clientele prefer to conduct business in Spanish.</p> <p>&ldquo;I want to make sure they are happy coming into work every day and happy working with the individuals who are in our office,&rdquo; he says.</p> <p>Sometimes finding the right agent means looking for a specific skill set, even if that person has never sold a house, Castillo says.</p> <p>Uriel Ayala was working in wireless sales when Castillo suggested he would be a good fit in real estate. Ayala got his license and has now been with ERA Mi Casa for nine years.</p> <p>&ldquo;One of the main reasons we&rsquo;re so successful is because our main priority is always to help the community,&rdquo; Ayala says.</p> <p>ERA Mi Casa&rsquo;s culture of serving the community goes beyond buying and selling houses. Castillo is president of the Chicago chapter of NAHREP, and he encourages agents to get involved in ways that don&rsquo;t always directly lead to new business.</p> <p>The office holds workshops on citizenship and other topics. Castillo, along with Mi Casa agent Oscar Campos, recently started advising people who are interested in buying investment properties. They provide guidance on screening potential renters, among other services.</p> <p>Campos, who&rsquo;s been in real estate for 22 years, joined ERA Mi Casa two years ago. He says he&rsquo;s seen an 80 percent increase in sales in that time.</p> <p>&ldquo;All the agents in our office feed off of each other,&rdquo; Campos says. &ldquo;It motivates you to keep going, putting in maybe a few more hours, but the return is much greater.&rdquo;</p> <p>There&rsquo;s a lot of support, too. Agents work together to help clients, and they back each other up when there are challenges. For example, Villegas recently was able to take a five-week vacation because she had colleagues looking after her clients in her absence. Agents go out to dinner together or call one another when they have a flat tire.</p> <p>&ldquo;I&rsquo;ve been recruited many times to go work at other offices. &hellip; But I think one of the reasons I have stayed is because of the support, because of the owners, because of the family environment we have,&rdquo; Villegas says.</p> <p>Castillo sees it as his job to build relationships with his agents and help them connect to their community. He recently hired a marketing specialist whose sole job is to help his agents get their names out there.</p> <p>His parents are still very much a part of the office, too. His mother, Maria, was number 143 on this year&rsquo;s NAHREP list.</p> <p>&ldquo;It&rsquo;s a great business,&rdquo; Castillo said. &ldquo;I&rsquo;m lucky to be able to spend so much time with my parents. It&rsquo;s a luxury that not many people have.&rdquo;</p> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <p>&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Chicago-based ERA Mi Casa Real Estate&rsquo;s family atmosphere leads to big sales.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_BB_support.jpg" type="image/jpeg; length=58386">jul16_BB_support.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_BB_support_0.jpg?1469674654" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_BB_support.jpg?1469674678" /> </div> </div> </div> <div class="field field-type-text field-field-main-image-credit"> <div class="field-label">Main Image Credit:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Joe Castillo (right), broker-owner of ERA Mi Casa Real Estate, with his parents Jose and Maria Castillo. </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2016/01/building-bilingual-agency">Building a Bilingual Agency</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2016/04/efficient-way-beat-out-competition">An Efficient Way to Beat Out the Competition </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Tue, 26 Jul 2016 21:23:05 +0000 echristoffer 21602 at http://realtormag.realtor.org How to Solve Dr. Phil Level Tenant Issues http://realtormag.realtor.org/commercial/feature/article/2016/08/how-solve-dr-phil-level-tenant-issues <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> When you signed up to be a landlord, chances are you didn’t know you’d be taking on the role of psychiatrist as well. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, August 2, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/kevin-ortner">Kevin Ortner</a> </div> </div> </div> <!--paging_filter--><p>Managing rental properties can be an extremely complex endeavor. You&rsquo;re managing both people and their homes, and you&rsquo;ll be subjected to all of the complex, emotionally charged issues that can come along with that: domestic problems, mental health concerns, and more. Ask any landlord and they&rsquo;ll tell you that they&rsquo;ve had their fair share of incidents &mdash; and, if you&rsquo;re a landlord, you know that it&rsquo;s true.</p> <p>The fact is though, as the popular self-help guru <a href="https://twitter.com/drphil/status/613443923302723584" target="_blank">Dr. Phil says</a>, &ldquo;You generate the results in life that you think you deserve.&rdquo; For weary landlords, this means it&rsquo;s important to recognize when you deserve better &mdash; and take steps to up your game if necessary.</p> <p>Whether you&rsquo;re considering becoming a landlord or seeking advice on managing your rental, here&rsquo;s a look at some issues that landlords often face and potential solutions.</p> <p>As Dr. Phil would say, &ldquo;Let&rsquo;s do it!&rdquo;</p> <h4>Late Rent</h4> <p>This is the bane of any landlord&rsquo;s existence. You think you have a good tenant who&rsquo;s going to pay the rent on time and then before you know it, they&rsquo;re a month or more behind.</p> <p>Late-paying tenants are a common issue. In most cases, it&rsquo;s not that the renters don&rsquo;t care &mdash; there are often other factors involved. But as <a href="https://twitter.com/drphil/status/729728932392673286" target="_blank">Dr. Phil says</a>, &ldquo;Change cannot happen unless you&rsquo;re ready for it.&rdquo; For many tenants, late rent may be more a matter of habit rather than anything else. It&rsquo;s a learned behavior and, often, it&rsquo;s a habit that&rsquo;s difficult to break.</p> <p>While you can&rsquo;t force a tenant to pay on time, you can create a system that will help them develop new, better habits. Charging a late fee is just one part of encouraging on-time rent payments. Other ideas include creating a text or email reminder that goes out just before the due date. You might also consider providing incentives for paying on time, such as a discount on rent or a gift card. Finally, make it easy on your tenants; allowing them to pay online is perhaps one of the best ways that you can do this. Companies like <a href="http://www.rentpayment.com/" target="_blank">RentPayment</a> allow tenants to set up automatic transfers or make one-time payments for rent, and there&rsquo;s even an option to pay using a mobile app.</p> <h4>Excessive Noise</h4> <p>Noise is another common issue, especially in apartments or condos. Some residents listen to music or movies at high volume late at night, causing issues with their neighbors.</p> <p>Why do they do this? Again, the issue of habit comes up. In many cases, they may not even realize that they&rsquo;re disrupting others. You may try to apply a concept known in psychology as the <a href="http://www.education.com/reference/article/theory-of-mind/" target="_blank">theory of mind</a> here. Individuals who have theory of mind are able to see things through another person&rsquo;s perspective. While some people are just better at looking at things objectively than others, this trait often increases as people get older.</p> <p>Some loud neighbors simply need to be asked to keep noise levels down after dark, or be advised to wear headphones when listening to loud music. Sometimes, a polite notice is enough to make this point clear, but this isn&rsquo;t always the case. If excessive noise continues, the tenant should be notified that they&rsquo;re in violation of the lease. If that doesn&rsquo;t work, you might have to ask them to leave. After all, boisterous tenants who refuse to mend their ways will only continue to drive good renters away.</p> <h4>Property Damage</h4> <p>This is one of the most common and unfortunate issues with tenants, and is especially problematic when damage isn&rsquo;t detected until after the renter moves out.</p> <p>According to <a href="https://www.linkedin.com/in/billbump" target="_blank">Bill Bump</a>, a Renters Warehouse rent estate adviser for Minnesota, this is an especially serious issue. Bump had to deal with extreme property damage when tenants in one of the rentals he was managing thought it would be a good idea to let their children play indoors &ndash;with rollerblades. &ldquo;They played roller hockey in the main floor of the home,&rdquo; Bump says, &ldquo;destroying both the hardwood floors and walls in the process.&rdquo;</p> <p>Instead of waiting for the situation to reach this point, it&rsquo;s important to always be up front with your tenants, informing them that you expect them to abide by the terms of the lease and letting them know in clear language what constitutes a violation. Always make sure you collect a security deposit from every new tenant as well, to help offset potential damage when they leave. Finally, you can mitigate problems like this by screening out the bad apples. Always conduct your due diligence before a new renter moves in. Don&rsquo;t just <em>ask</em> for references; call them. When you check with previous landlords, read between the lines. Ask if they would honestly rent to the tenant again.</p> <h4>Retaliation</h4> <p>If you have to evict a tenant, the unfortunate fact is that they might decide to get back at you by destroying your property. Although relatively uncommon, this type of behavior represents a serious disconnect between tenant&rsquo;s expectations and reality.</p> <p>Take, for example <a href="http://www.thesimpledollar.com/landlord-horror-stories/" target="_blank">Brandon Turner, a property investor and vice president of communications at BiggerPockets</a>.&nbsp; After a serious of incidents, he was left with no choice but to evict a problem tenant. But far from being the end of his problems, it was just the beginning. While away on business, Turner received a mysterious text, informing him that his house was on fire. &ldquo;Apparently, a box was left on top of the stove &hellip; and the burner turned on,&rdquo; Turner writes. &ldquo;The fire destroyed the kitchen completely and the smoke caused damage throughout the remaining house. In total: $61,000 in damage.&rdquo;</p> <p>While you can&rsquo;t always prevent this type of behavior, you can make sure that you&rsquo;re protected for when it does by obtaining adequate insurance on the property.</p> <p>Another way to help reduce the likelihood of disgruntled tenants is, once again, establishing clear expectations up front. &ldquo;What upsets people the most is not what actually happens, but when their [expectations] are violated,&rdquo; <a href="http://www.drphil.com/advice/managing-your-anger/" target="_blank">says Dr. Phil</a>. As a landlord, communicating clearly with your tenants from the start that violations of the lease result in eviction will reduce the chance of them being shocked into a retaliatory response when they leave. Once again, you can&rsquo;t always prevent this from happening, but you can take steps to help reduce the chance of it occurring &mdash; and protect yourself in case it does.</p> <h4>Disrespectful Tenants</h4> <p>Treating the landlord or other tenants poorly is a hallmark of a problem renter. &ldquo;You either teach people to treat you with dignity and respect, or you don&rsquo;t,&rdquo; <a href="http://www.drphil.com/advice/life-law-8-we-teach-people-how-to-treat-us/" target="_blank">says Dr. Phil</a>. &ldquo;This means you are partly responsible for the mistreatment that you get at the hands of someone else. You shape others&rsquo; behavior when you teach them what they can get away with and what they cannot.&rdquo;</p> <p>If your tenants are treating you badly, you&rsquo;ll want to consider what you can do to reinforce or allow that sort of treatment. Identify times where tenants may be rude, aggressive, or pushy, and make sure you&rsquo;re not giving into their demands and rewarding them for poor behavior.</p> <h4>Failure to Communicate</h4> <p>As <a href="http://www.huffingtonpost.com/entry/7-tips-for-communicating-with-your-teen-so-you-might-actually-be-heard_us_55d2ce87e4b055a6dab1473e" target="_blank">Dr. Phil himself</a> would note, communication is essential to a successful partnership. When it comes to the landlord-tenant relationship, this is certainly the case. As a landlord, you&rsquo;ll need to make yourself an expert in interpersonal communications.</p> <p>Perfectly illustrating the need for clear expression, Bump recalls one instance when a property owner was chased off of his own land by a disgruntled tenant. &ldquo;The owner showed up for a property inspection,&rdquo; Bump says, &ldquo;only to be greeted by the tenant &mdash; with a weapon. Apparently the tenant hadn&rsquo;t read the email notifying them that an inspection was going to take place. Needless to say the owner left immediately and there continued to be conflict between them for the length of the term.&rdquo;</p> <p>Always ensure that there are open lines of communication between yourself and your tenant. You should provide renters with adequate notice before entering the property, and renters should inform you about problems that arise at the rental. You should also be very specific about outcomes that you expect. For example, don&rsquo;t tell a troublesome tenant that you expect them to &ldquo;improve,&rdquo; instead, set specific goals that they can work toward, such as reducing noise after 10 p.m. or taking the trash out every Tuesday.</p> <p>Many landlords have property management down to an art and are able to run a tight ship &mdash; often thanks to their excellent emotional skills and knack for business. Treat your rentals like a company, protect yourself and tenants with an airtight lease, and ensure that renters have fully read and agree to the terms. Never rush to fill a vacancy and always check references &mdash; if a tenant caused issues with another landlord, chances are they&rsquo;ll cause similar problems for you.</p> <p>Finally, remember the Golden Rule applies in every situation that you&rsquo;ll encounter with your tenants. Your tenants are your customers; treat them with respect and create a positive experience by communicating clearly and often. After all, without them you wouldn&rsquo;t be in business.&nbsp;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>When you signed up to be a landlord, chances are you didn&rsquo;t know you&rsquo;d be taking on the role of psychiatrist as well.&nbsp;</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_C_rental_issues_2.jpg" type="image/jpeg; length=54881">jul16_C_rental_issues.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_C_rental_issues_3.jpg?1469576153" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_C_rental_issues_0.jpg?1469576189" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/commercial/feature/article/2014/03/turn-trouble-tenants-dream-tenants">Turn Trouble Tenants Into Dream Tenants</a> </div> <div class="field-item even"> <a href="/commercial/feature/article/2016/02/delicate-art-rent-increases">The Delicate Art of Rent Increases</a> </div> <div class="field-item odd"> <a href="/commercial/feature/article/2016/07/contemplating-career-in-commercial-real-estate">Contemplating a Career in Commercial Real Estate?</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 26 Jul 2016 20:31:08 +0000 mwhite 21600 at http://realtormag.realtor.org Lead Customers or They Will Lose http://realtormag.realtor.org/for-brokers/solutions/article/2016/07/lead-customers-or-they-will-lose <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> The fact is that the customer isn’t always right. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, July 26, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/jason-forrest">Jason Forrest</a> </div> </div> </div> <!--paging_filter--><p>I used to file my own taxes, spending hours upon hours each season researching rules. I just didn&rsquo;t see the value in paying someone else until an accountant could prove he was worth the cost. But once I felt I could trust my tax advisers to be the financial gurus, I gladly handed the whole process off to them and got on with my life. And of course, I gladly paid for the privilege; a knowledgeable accountant is worth every penny.</p> <blockquote> <p>&ldquo;A leader is one who knows the way, goes the way, and shows the way.&rdquo; &mdash; John C. Maxwell</p> </blockquote> <p>When people lack expertise in certain areas, they want to follow a leader. Despite this, one of the most prominent myths in the business remains that customers want to lead the process. That&rsquo;s probably because if you asked potential buyers if they want to be in charge, they would likely say yes.</p> <p>But it&rsquo;s just not true. In reality, customers want and need you to lead. They require our expertise and are grateful when they get it. When we view ourselves as facilitators to the process rather than leaders we hold back, delay delivering bad news, and avoid difficult conversations because we are afraid of coming across as too pushy or self-serving. While we may think we&rsquo;re doing right by customers, we&rsquo;re not doing anybody any favors.</p> <blockquote> <p>Want to learn how to lead your organization towards a customer-centric culture? Sign up for Jason Forrest&#39;s&nbsp;<a href="“http://fpgseminar.com/”" target="“_blank”">Human Performance&nbsp;Unleashed: The Event</a>&nbsp;in Fort Worth, Texas, August 1&ndash;4.</p> </blockquote> <p>We must change the way we think in order to change the way we behave. Clients want to know their representatives know the process inside and out and care about finding the best solution to their problem. Customers want and need a strong and consistent leader. We&rsquo;re the ones who have done this before. We know what we&rsquo;re doing and must step into our leadership roles.</p> <p>Follow two key steps to lead and keep your customers:</p> <h4>1.&nbsp;Remember who the expert is.</h4> <p>The fact is that the customer isn&rsquo;t always right. The consumer isn&rsquo;t responsible for driving the customer experience; we are. Obviously this isn&rsquo;t about being rude and kicking customers out of your line, but if you acquiesce to every need and demand of the customer, you won&rsquo;t be able to create a consistent and delightful experience for them.</p> <p>Particularly in real estate, clients spend endless hours online researching neighborhoods, appliances, mortgage rates, and more. All that time staring at a screen is exhausting. And they don&rsquo;t want to have to figure it all out on their own. They don&rsquo;t need to know everything. Instead, they need to know you know. When they are confident that you have everything under control, it takes off pressure. Leadership builds certainty.</p> <p>Whether they are remodeling their home or watching it being built, customers feel they are in good hands when agents demonstrate authority. Be the expert, and make it your goal to provide value that is greater than the paycheck you will earn and the money they are paying. Customers will be relieved to have found a &ldquo;human Google&rdquo; in their knowledgeable company representative. To find solutions, act like a detective, uncovering clues about what will improve each client&rsquo;s situation. You almost certainly know options they are unaware of.</p> <h4>2.&nbsp;Determine the flow, pace, and direction of each visit.</h4> <p>Leading doesn&rsquo;t mean doing all the talking. In fact, it&rsquo;s the opposite. Ask the right questions and then truly listen to and understand their responses. Anticipate customers&rsquo; needs and lead them to solutions for their particular problems. This approach will help you identify the right destination and walk them toward it.</p> <p>As the leader in the relationship, company representatives must determine the flow, pace, and direction of each interaction. To establish yourself as a leader, talk about what comes next every time you&rsquo;re with them. Say things like, &ldquo;Here&rsquo;s what we are doing now. Here&rsquo;s why we are going to do it. Once we accomplish this, we&rsquo;ll talk about what&rsquo;s next.&rdquo; This shows you know what&rsquo;s coming and gives you credibility. Look ahead constantly so you can give updates before they even think to ask.</p> <p>Holding back information, advice, and opinions doesn&rsquo;t benefit customers. Have some courage and facilitate the journey. Overcommunicate. Make it as easy as possible on your customers so they don&rsquo;t feel the need to babysit the process. They in turn will feel safe, confident, and certain in their decision. We don&rsquo;t want to pay someone to do our taxes and then still feel like we need to have our hands in the process the whole time.</p> <p>If we let customers take the lead, we get left behind &mdash; and they lose out on getting the best experience. But when we think of ourselves as leaders, we provide the certainty and leadership customers need. When we lead, everyone wins.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>The fact is that the customer isn&rsquo;t always right.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_B_lead.jpg" type="image/jpeg; length=75844">jul16_B_lead.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_B_lead_0.jpg?1469576741" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_B_lead.jpg?1469576765" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/solutions/article/2016/02/earn-loyalty-from-wealthiest-buyers">Earn Loyalty From the Wealthiest Buyers</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2016/06/7-ways-agents-can-alleviate-buyer-stress">7 Ways Agents Can Alleviate Buyer Stress</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/my-first-year/article/2015/06/calm-your-buyers-fears">Calm Your Buyers&#039; Fears</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Solutions Tue, 26 Jul 2016 21:54:27 +0000 mwhite 21603 at http://realtormag.realtor.org Make Sure Agents Hear Your Message http://realtormag.realtor.org/for-brokers/network/article/2016/07/make-sure-agents-hear-your-message <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> You must repeatedly inform agents of your brokerage’s tools if you want them to care. Here is a list of strategies to communicate your important messages. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 27, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/stefanie-hahn">Stefanie Hahn</a> </div> </div> </div> <!--paging_filter--><p>Communication is not just an issue between agents and their clients; it&rsquo;s also a concern between brokers and their agents. Overcommunicating will annoy some agents, but undercommunicating makes others feel disconnected. The challenge is breaking through the noise in our agents&rsquo; minds and inboxes.</p> <p>When launching a new tool or service at your brokerage, give your agents an update with a multichannel approach. Consider the &ldquo;Rule of Seven,&rdquo; an old marketing adage that says you need to put your message out to your audience seven times before they will consider buying from you. When communicating to my agents, I prefer to email at least twice, throw in a video, do a few social media posts, and, of course, talk to them in person whenever possible. Admittedly, it starts to feel like you are saying the same thing over and over. Well, you are &mdash; that&rsquo;s the point.</p> <p>Here are seven steps for getting the word out to your agents.</p> <p><strong>1. Email:</strong> Keep your email messages short and fun. If you want your agents to read it, succinct is best. Also, be as visual as possible. Check out <a href="https://www.canva.com/" target="_blank">Canva</a> or <a href="https://app.illustrio.com/" target="_blank">Illustrio</a> for creating fast and free or low-cost eye-popping visuals.</p> <p><strong>2. Group text:</strong> For group texting, try <a href="https://groupme.com/en-US/" target="_blank">groupme</a> &ndash; it&rsquo;s super easy to setup and use. This app is free and works on every phone. It allows you to send photos as well.</p> <p><strong>3. Video:</strong> Your video messages do not have to be perfect. You need to get over that. Okay, over it? Great. Take a video, keep it short and to the point, and send it out to your agents via a <a href="http://bombbomb.com/" target="_blank">BombBomb</a> email.</p> <p><strong>4. Social media (public posts or in a closed group, depending on the message):</strong> You have a few options for social. If your message can be public, throw it out there on your channels. A photo or video will work best, and tag owners, managers, and team leaders when it makes sense to share your message even further. If the news or announcement is not something you want on your public social spaces, then a private Facebook group (by office or company) can work nicely.</p> <p><strong>5. Office TVs or flyers:</strong> If you are lucky enough to have large TVs in your offices, get your message on that screen. Use a photo to grab their attention or a short video reel. No TVs? No problem. Go old-school with flyers around the office.</p> <p><strong>6. Another email:</strong> Every important communication from your company deserves a follow-up email. Tell &lsquo;em again. This time you can ask if they have any questions or concerns.</p> <p><strong>7. Office meeting:</strong> Finally, share your company news in person at an office meeting or event. No flashy photos or video needed here &mdash; just someone who can stand up and deliver the message.</p> <p>After seven touches, you can feel confident that you reached the majority of your agents. Remember, the repetition is important; your busy agents are focused on a completely different set of priorities than your leadership team.</p> <hr /> <p><br /> <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="float:left; height:117px; width:150px" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>You must repeatedly inform agents of your brokerage&rsquo;s tools if you want them to care. Here is a list of strategies to communicate your important messages.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2016/06/fresh-faces-onboarding-new-agents">Fresh Faces: Onboarding New Agents</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2016/07/4-ways-get-word-mouth-recognition">4 Ways to Get Word-of-Mouth Recognition</a> </div> <div class="field-item odd"> <a href="/for-brokers/network/article/2016/04/1-job-3-truths-and-4-books-for-new-leaders">1 Job, 3 Truths, and 4 Books for New Leaders</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2016/05/fall-in-love-google-again">Fall in Love With Google Again</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Wed, 27 Jul 2016 02:05:10 +0000 echristoffer 21604 at http://realtormag.realtor.org Agent Fashion ... in a Beach Town http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Style: Casual and relaxed — almost never a suit and tie. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, July 29, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p><strong>Gregory Burrus Green</strong><br /> Village Realty<br /> Nags Head, N.C.</p> <h4>What is your niche?</h4> <p>Oceanfront to semi-oceanfront rental properties for out-of-state owners.</p> <h4>How would you describe your sense of style for work?</h4> <p>Very casual, laid back, and pressure-free. I don&rsquo;t consider myself the typical salesperson who tries to sell something to somebody just for the sale. I want my clients to be extremely happy with their purchase to the point of sending me referrals and bragging about how happy they are.</p> <blockquote> <p><strong>Your Real Estate Dress Code</strong></p> <p><a href="/sales-and-marketing/feature/article/2016/07/dress-how-your-clients-would">Dress How Your Clients Would</a><br /> Don&rsquo;t automatically assume you need to wear your finest outfit when out on business.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/use-online-stylists-pick-your-workwear">Use Online Stylists to Pick Your Workwear</a><br /> Services are popping up to help you know when to shop your own closet and buy new.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Make Your Wardrobe Your Brand</a><br /> One Florida agent&rsquo;s signature pink ensembles have become her talking point with clients.</p> </blockquote> <h4>How does your style fit your market?</h4> <p>I am relaxed and content with life because I live by the sea. They say if you live near the sea, you live longer, happier, and healthier. My clients see this in me and want the same.</p> <h4>Does your workday&nbsp;wardrobe vary? How so and in what situations?</h4> <p>I don&rsquo;t really vary my wardrobe. It represents exactly what I am at all times. You can&rsquo;t come to the beach in a suit and tie and relax. I won&rsquo;t have it. I will make you change so you can relax and put your toes in the sand. I put on suits and ties for formal functions but never on a day-to-day basis. I have met clients in my usual attire while they were in a suit and tie, and it was obvious who was more comfortable.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_greg_full.jpg" style="width: 300px; height: 535px; margin: 3px; float: left;" />My routine outfit for the office is nice shorts and a collared shirt with flip-flops in the summertime, and as it gets cooler, the only change is long pants and nice shoes. That&rsquo;s what I wear when representing a $2 million listing or a $100,000 listing.</p> <h4>What is one of your favorite accessories?</h4> <p>I always wear a nice timepiece. It&rsquo;s the only jewelry I wear.</p> <h4>What is one workplace fashion mistake you will never make?</h4> <p>Wearing clothing that clashes or is too loud.</p> <h4>What are some of your favorite places to shop?</h4> <p>The Polo Shop and any surf shop.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <h4>Explore the Fashions of Different Niches</h4> <table border="0" cellpadding="1" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_sue.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Sue &ldquo;Pinky&rdquo; Benson: The Pink Lady of Real Estate</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_emily.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs">Emily English: The Suburban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_greg.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town">Gregory Burrus Green: The Beach Town Agent</a></p> </td> </tr> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_deb.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle">Deb Kemp: The Urban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_cody.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry">Cody Lujan: The Rural Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_todd.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market">Todd Newton: The Luxury Agent</a></p> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Style: Casual and relaxed &mdash; almost never a suit and tie.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_greg_1.jpg" type="image/jpeg; length=62882">jul16_SM_fashion_greg_1.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_greg_0.jpg?1469720337" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 25 Jul 2016 19:50:27 +0000 gwood 21587 at http://realtormag.realtor.org Agent Fashion ... in an Urban Jungle http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Style: Modern boutique ensembles with “high street” design sense. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, July 29, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p><strong>Deb Kemp</strong><br /> Windermere Stellar<br /> Portland, Ore.</p> <h4>What is your niche?</h4> <p>Working professionals who want to live within a 20-minute drive from downtown Portland or the Nike headquarters.</p> <h4>How would you describe your sense of style for work?</h4> <p>Urban, well-cut and designed, unique, and boutique.</p> <h4>How does your style fit your market?</h4> <p>It matches what my clients wear to work and the style of clothes they like. It also shows that I appreciate good style &mdash; not just in houses.</p> <h4>Does your workday wardrobe vary?</h4> <p>A little for different situations, but not drastically. If I&rsquo;m attending an inspection or showing a &ldquo;significant fixer,&rdquo; I tend to dress more practically. I don&rsquo;t want my wardrobe limiting how closely I can investigate a property.</p> <blockquote> <p><strong>Your Real Estate Dress Code</strong></p> <p><a href="/sales-and-marketing/feature/article/2016/07/dress-how-your-clients-would">Dress How Your Clients Would</a><br /> Don&rsquo;t automatically assume you need to wear your finest outfit when out on business.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/use-online-stylists-pick-your-workwear">Use Online Stylists to Pick Your Workwear</a><br /> Services are popping up to help you know when to shop your own closet and buy new.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Make Your Wardrobe Your Brand</a><br /> One Florida agent&rsquo;s signature pink ensembles have become her talking point with clients.</p> </blockquote> <h4>When do you dress more casually and when do you feel like you need to be more dressed up?</h4> <p>I don&rsquo;t dress casually on the job, but sometimes my look is more relaxed or more &ldquo;street.&rdquo; So instead of wearing a dress, I might wear waxed black jeans, a cool top, and a raincoat if I&rsquo;m touring with clients on a rainy day and we&rsquo;re likely to spend some time outside.</p> <h4>What&rsquo;s an outfit you would wear when meeting a client for the first time?</h4> <p>A cool burnt-orange &rsquo;60s-style dress that I bought in New Zealand and Italian olive green heels, or extra-flared Japanese-style black pants and my white, perforated leather &ldquo;T-shirt.&rdquo;</p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_deb_full.jpg" style="width: 300px; height: 457px; margin: 3px; float: left;" /></h4> <h4>What is one of your favorite accessories?</h4> <p>Jewelry that&rsquo;s different and great shoes or boots. Normally, my clothes and accessories come with a good story about where I got them. The more unique, the better. I love sharing shopping insights with my clients, too.</p> <h4>What is one workplace fashion mistake you will never make?</h4> <p>The clich&eacute; real estate agent look, like channeling Annette Benning&rsquo;s character in &ldquo;American Beauty.&rdquo; I never want to dress too loud, too boring, or too formal. I don&rsquo;t dress casually, but I do dress &ldquo;high street.&rdquo; Each outfit has an edge and a unique element of style.</p> <h4>Explore the Fashions of Different Niches</h4> <ul> <li><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town">Gregory Burrus Green: The Beach Town Agent</a></li> <li><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market">Todd Newton: The Luxury Agent</a></li> <li><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry">Cody Lujan: The Rural Agent</a></li> <li><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs">Emily English: The Suburban Agent</a></li> </ul> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Style: Modern boutique ensembles with &ldquo;high street&rdquo; design sense.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_deb.jpg" type="image/jpeg; length=39941">jul16_SM_fashion_deb.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_deb_0.jpg?1469720712" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 25 Jul 2016 19:57:57 +0000 gwood 21588 at http://realtormag.realtor.org Agent Fashion ... in the Backcountry http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Style: Outdoorsy, functional, and adaptable to different terrain. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, July 29, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p><strong>Cody Lujan</strong><br /> Hall and Hall Partners<br /> Steamboat Springs, Colo.</p> <h4>What is your niche?</h4> <p>Investment-grade ranch and retreat properties.</p> <h4>How would you describe your sense of style for work?</h4> <p>One hundred percent functional. A large percentage of my time is spent actively engaging with clients in a multitude of outdoor settings and weather conditions. Any sense of style I may have is dictated by the activities of the day. Looking professional for work means being dressed for everything from hiking and horseback riding to fly fishing, wildlife photography, mending fences, and dining with clients &mdash; all within the course of a single day and without a change of clothes.</p> <blockquote> <p><strong>Your Real Estate Dress Code</strong></p> <p><a href="/sales-and-marketing/feature/article/2016/07/dress-how-your-clients-would">Dress How Your Clients Would</a><br /> Don&rsquo;t automatically assume you need to wear your finest outfit when out on business.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/use-online-stylists-pick-your-workwear">Use Online Stylists to Pick Your Workwear</a><br /> Services are popping up to help you know when to shop your own closet and buy new.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Make Your Wardrobe Your Brand</a><br /> One Florida agent&rsquo;s signature pink ensembles have become her talking point with clients.</p> </blockquote> <h4>How does your style fit your market?</h4> <p>Blue jeans are a fact of life in this niche. Aside from romanticized notions of the cowboy lifestyle, a good pair of jeans will honestly get anyone through a day where you never know what will get thrown your way. Blue jeans carry a sense of credibility in that they are made to be worked in, and you never have to worry about getting them dirty while doing your job. They fit my work ethic and that of my clients, all of whom come from an incredibly wide range of backgrounds.</p> <h4>Does your workday wardrobe vary?</h4> <p>Only for specific situations. Any variations in my wardrobe are dictated by the season, the weather on any given day, or the type of property. I never change my wardrobe because of who a client might be. About the only time I would need to change my wardrobe is when I have to jump into a pair of waders if I&rsquo;m showing a river property or put on some camouflage when photographing wildlife or hunting.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_cody_full.jpg" style="width: 300px; height: 577px; margin: 3px; float: left;" /> An unexpected thunderstorm in the backcountry is one of the few situations that would really necessitate a drastic change of clothing.</p> <h4>When do you feel like you need to be more dressed up?</h4> <p>If I&rsquo;m heading into an executive meeting or to a formal dinner, I&rsquo;ll throw on a sport coat, a pressed shirt, and my best pair of jeans and cowboy boots. I&rsquo;m not a suit-and-tie kind of guy.</p> <h4>What is one of your favorite accessories?</h4> <p>Tough call. Either my Simms G3 waders for fly fishing or a turquoise and silver belt buckle handcrafted by my father.</p> <h4>What is one fashion mistake you will never make when working?</h4> <p>Khakis and loafers.</p> <h4>&nbsp;</h4> <h4>&nbsp;</h4> <h4>&nbsp;</h4> <h4>&nbsp;</h4> <h4>&nbsp;</h4> <h4>&nbsp;</h4> <h4>&nbsp;</h4> <h4>&nbsp;</h4> <h4>Explore the Fashions of Different Niches</h4> <table border="0" cellpadding="1" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_sue.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Sue &ldquo;Pinky&rdquo; Benson: The Pink Lady of Real Estate</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_emily.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs">Emily English: The Suburban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_greg.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town">Gregory Burrus Green: The Beach Town Agent</a></p> </td> </tr> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_deb.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle">Deb Kemp: The Urban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_cody.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry">Cody Lujan: The Rural Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_todd.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market">Todd Newton: The Luxury Agent</a></p> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Style: Outdoorsy, functional, and adaptable to different terrain.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_cody.jpg" type="image/jpeg; length=48166">jul16_SM_fashion_cody.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_cody_0.jpg?1469579526" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 25 Jul 2016 20:11:14 +0000 gwood 21590 at http://realtormag.realtor.org Agent Fashion ... in the Luxury Market http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Style: Formal to upscale casual; designer suit for everyday wear but can be scaled down to a sportcoat with jeans and loafers. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, July 29, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p><strong>Todd Newton</strong><br /> My Home Group Real Estate<br /> Scottsdale, Ariz.</p> <h4>What is your niche?</h4> <p>I focus on the $750,000-and-higher demographic, but I&rsquo;m fortunate in that I have the opportunity to serve a wide array of clients.</p> <h4>How would you describe your sense of style for work?</h4> <p>Upscale casual. I certainly love the feel of my nicely tailored suits, but I understand that they are not required &mdash; or even appropriate &mdash; for every meeting or showing. That being said, my normal attire is a suit, crisp shirt, pocket square, and shoes with a nice shine. My priority is always showing the client respect and making them feel as comfortable as possible.&nbsp;I want them to recognize that I take my career seriously and that their real estate decision is in the best of hands. I believe nice clothes speak volumes to this.</p> <h4><strong>How does your style fit your niche?</strong></h4> <p>I meet business professionals relocating here from all over the country.&nbsp;I work with athletes, artists, and musicians &mdash; all of whom have their own unique sense of fashion. Many times, our choices of wardrobe provide a wonderful way to build rapport. I believe it comes back to respect for the client. A nice presentation, whether it be my wardrobe or where I take them to lunch, is a wonderful show of appreciation for their business.</p> <blockquote> <p><strong>Your Real Estate Dress Code</strong></p> <p><a href="/sales-and-marketing/feature/article/2016/07/dress-how-your-clients-would">Dress How Your Clients Would</a><br /> Don&rsquo;t automatically assume you need to wear your finest outfit when out on business.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/use-online-stylists-pick-your-workwear">Use Online Stylists to Pick Your Workwear</a><br /> Services are popping up to help you know when to shop your own closet and buy new.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Make Your Wardrobe Your Brand</a><br /> One Florida agent&rsquo;s signature pink ensembles have become her talking point with clients.</p> </blockquote> <h4>‪What situations in your workday call for different wardrobe choices?</h4> <p>My wardrobe may vary slightly day-to-day based on a few different factors.&nbsp;For instance, I recently met a client at a baseball game because that was the only time his schedule allowed. I bought myself a ticket and threw on a cap, and we talked business in between innings.&nbsp;My pinstripe suit would have been way off-base &mdash; pun intended &mdash; for this get-together, not to mention hot and uncomfortable.&nbsp;Each occasion is different, but I try not to get any more casual than a nice pair of jeans, sport coat, and loafers.&nbsp;Image is key in business, and I never want to show up looking anything less than professional.</p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_todd_full.jpg" style="width: 300px; height: 533px; margin: 3px; float: left;" /></h4> <h4>When are casual and formal outfits most appropriate for you?</h4> <p>When a meeting is held in a client&rsquo;s home or in an office or boardroom setting, I will go all out.&nbsp;Fortunately, after 20-plus years in a prior career in television, I have acquired a nice collection of suits and developed an appreciation for them. I believe we all need to develop the art of being able to read a room regardless of what we do for a living. That is an important quality in the quest for success.</p> <p>‪If I know I am going to be touring several homes with a client or attending the grand opening of a new restaurant for networking purposes, I may scale it down a notch or two in the interest of comfort.&nbsp;With the climate being what it is here in Arizona, the heat sometimes serves as the ideal excuse to wear a nice linen shirt when it is appropriate.</p> <h4>What is one of your favorite accessories?</h4> <p>I have developed a fondness for nice ties and rarely pass on an excuse to wear one.</p> <h4>What is one workplace fashion mistake you will never make?</h4> <p>Letting a client see my tattoos too quickly.&nbsp;I am a bit of a tattoo connoisseur and have collected pieces from some of the top artists from around the world.&nbsp;As commonplace as tattoos are in today&rsquo;s society, I respect the fact that they are still not for everyone.&nbsp;For that reason, my pieces are easily covered.&nbsp;I will say, however, that I&rsquo;ve yet to receive one piece of negative feedback from clients regarding tattoos.&nbsp;My tattoos have served as the foundation for some wonderful conversations.</p> <h4>‪Where are some of your favorite places to shop?</h4> <p>Hugo Boss suits seem to fit me quite well, and their styles are always up-to-date. Many of my accessories are from Burberry. For shoes, I lean toward Johnston &amp; Murphy because I know that I can shop for both dress and casual in one spot.&nbsp;Timepieces are also important when you spend a majority of your time dealing with the public.&nbsp;A nice watch can be a key ingredient in a well-orchestrated outfit. It exudes style but doesn&rsquo;t need to break the bank. Movado is my current choice of watchmakers.</p> <h4>Explore the Fashions of Different Niches</h4> <table border="0" cellpadding="1" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_sue.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Sue &ldquo;Pinky&rdquo; Benson: The Pink Lady of Real Estate</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_emily.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs">Emily English: The Suburban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_greg.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town">Gregory Burrus Green: The Beach Town Agent</a></p> </td> </tr> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_deb.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle">Deb Kemp: The Urban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_cody.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry">Cody Lujan: The Rural Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_todd.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market">Todd Newton: The Luxury Agent</a></p> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Style: Formal to upscale casual; designer suit for everyday wear but can be scaled down to a sportcoat with jeans and loafers.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_todd.jpg" type="image/jpeg; length=23875">jul16_SM_fashion_todd.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_tod_0.jpg?1469580333" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 25 Jul 2016 20:04:24 +0000 gwood 21589 at http://realtormag.realtor.org Agent Fashion ... in the Suburbs http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Style: Casual but with a statement piece. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, July 29, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p><strong>Emily English</strong><br /> Century 21 The Edge<br /> Midland, Texas</p> <h4>How would you describe your sense of style for work?</h4> <p>Preppy but classic. I believe less is more. My inspiration is Jillian Harris from HGTV&rsquo;s &ldquo;Love It or List It.&rdquo; She can take whatever &mdash; even if it&rsquo;s just a pair of jeans &mdash; and dress it up in so many ways with accessories. She never looks overdone either.</p> <h4>How does your style fit your niche?</h4> <p>We dress comfortably in western Texas, and I&rsquo;ve found a pair of jeans can work well when mixed with a pair of pink heels and a colored blouse. We don&rsquo;t really wear pantsuits and dresses; it&rsquo;s too windy here, and it&rsquo;ll blow all over the place. Also, I never know where my day is going to take me, whether it&rsquo;s walking through a seven-acre property or a higher-end luxury home. I have to be able to adapt my style on the go. I keep different pairs of shoes in my car so I can wear tennis shoes, boots, or high heels when needed.</p> <blockquote> <p><strong>Your Real Estate Dress Code</strong></p> <p><a href="/sales-and-marketing/feature/article/2016/07/dress-how-your-clients-would">Dress How Your Clients Would</a><br /> Don&rsquo;t automatically assume you need to wear your finest outfit when out on business.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/use-online-stylists-pick-your-workwear">Use Online Stylists to Pick Your Workwear</a><br /> Services are popping up to help you know when to shop your own closet and buy new.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Make Your Wardrobe Your Brand</a><br /> One Florida agent&rsquo;s signature pink ensembles have become her talking point with clients.</p> </blockquote> <h4>Does your wardrobe vary depending on the situation?</h4> <p>For listing presentations or open houses, I always dress up more because I&rsquo;m representing my client. I might wear a pencil skirt, Christian Louboutin pumps, and a statement necklace. But still, less is more, and I think it&rsquo;s important not to overdo it. Other than those situations, I usually wear solid-color jeans and a cute pair of low-heeled shoes in beige or a leopard color. I often will wear a polo in black and white with our company logo along with jeans, sometimes coral-colored. In the winter, I&rsquo;ll wear a cardigan, too, since the temperature can vary quite a bit. Usually, for my everyday clients, they want someone comfortable and casual and not overly dressed-up. I&rsquo;ve also found that a necklace or earrings can go a long way in making an outfit pop.</p> <h4><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_emily_full.jpg" style="width: 300px; height: 503px; margin: 3px; float: left;" />What&rsquo;s an outfit you would wear when meeting a client for the first time?</h4> <p>I would wear a nice button-up flowy blouse from Ann Taylor Loft or J.Crew, a Hermes belt, dark denim jeans, and a kitten heel.</p> <h4>What is one of your favorite accessories?</h4> <p>Low-heel shoes. I think they can really dress up an outfit, and they&rsquo;re comfortable. I have all different colors: leopard, hot pink, beige, and black.</p> <h4>What is one workplace fashion mistake you will never make?</h4> <p>I wouldn&rsquo;t wear anything too tight or too low-cut, or jeans with holes in them. It needs to be professional and appropriate.</p> <h4>Where are some of your favorite places to shop?</h4> <p>J.Crew, Ann Taylor Loft, Banana Republic, and Nordstrom. I love the clothes at these stores because they are professional but comfortable and easily adaptable.</p> <h4>Explore the Fashions of Different Niches</h4> <table border="0" cellpadding="1" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_sue.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Sue &ldquo;Pinky&rdquo; Benson: The Pink Lady of Real Estate</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_emily.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs">Emily English: The Suburban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_greg.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town">Gregory Burrus Green: The Beach Town Agent</a></p> </td> </tr> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_deb.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle">Deb Kemp: The Urban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_cody.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry">Cody Lujan: The Rural Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_todd.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market">Todd Newton: The Luxury Agent</a></p> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Style: Casual but with a statement piece.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_emily.jpg" type="image/jpeg; length=32733">jul16_SM_fashion_emily.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_emily_0.jpg?1469722360" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 25 Jul 2016 20:17:12 +0000 gwood 21591 at http://realtormag.realtor.org Dress How Your Clients Would http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/dress-how-your-clients-would <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Don’t automatically assume you need to wear your finest outfit when out on business. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, July 29, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p>Like it or not, what&rsquo;s on the outside counts, too. Your appearance is partially responsible for whether you land a new client, some studies suggest, with one <a href="https://news.columbusstate.edu/csu-professor-s-study-more-attractive-real-estate-agents-mean-higher-prices-profits/" target="_blank">2013 report from Columbus State University</a> in Columbus, Ga., finding that real estate professionals who were deemed &ldquo;attractive&rdquo; by consumers tended to net higher sales prices for listings &mdash; and, therefore, higher commissions.</p> <blockquote> <p><strong>Your Real Estate Dress Code</strong></p> <p><a href="/sales-and-marketing/feature/article/2016/07/use-online-stylists-pick-your-workwear">Use Online Stylists to Pick Your Workwear</a><br /> Services are popping up to help you know when to shop your own closet and buy new.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Make Your Wardrobe Your Brand</a><br /> One Florida agent&rsquo;s signature pink ensembles have become her talking point with clients.</p> </blockquote> <p>That alone may prompt you to take another glance in the mirror before you head out on business. What you wear is a big piece of your physical appearance, but don&rsquo;t automatically assume you need to dress in your finest suit. Your image should match the market or niche you serve &mdash; which can take into account all kinds of styles &mdash; and that can help you attract more clients. (It certainly has for Sue Benson, a sales associate with RE/MAX Distinction Realty in Naples, Fla., whose pink ensembles have fueled her <a href="/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">brand as the &ldquo;Pink Lady of Real Estate.&rdquo;</a>)</p> <p>Your niche and geographic area can greatly affect how you dress for the job. The way an ultra-luxury broker in New York dresses may be starkly different from an agent who is selling beachfront properties in Hawaii. Some pros find more casual attire &mdash; shorts and flip-flops! &mdash; fits best for their market, while others say their clients expect them to be dressed to the nines in designer labels.</p> <p>Whatever the case, your workday often calls for adaptable fashion. For women, wearing high heels when showing acres of land in a rural area just won&rsquo;t cut it &mdash; whether you&rsquo;re catering to luxury property buyers or not. Emily English of Century 21 The Edge in Midland, Texas, learned that the hard way when her heels kept getting stuck in the ground during showings. She now keeps an extra pair of shoes in her car to switch out so she&rsquo;s ready for different terrains during showings, she says.</p> <p>The bottom line: Practical, adaptable, and fashionable are what most real estate professionals need in clothing. In this guide, practitioners across the country share their wardrobe best practices for their markets and offer tips on how you can do the same.</p> <h4>Explore the Fashions of Different Niches</h4> <table border="0" cellpadding="1" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_sue.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Sue &ldquo;Pinky&rdquo; Benson: The Pink Lady of Real Estate</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_emily.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs">Emily English: The Suburban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_greg.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town">Gregory Burrus Green: The Beach Town Agent</a></p> </td> </tr> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_deb.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle">Deb Kemp: The Urban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_cody.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry">Cody Lujan: The Rural Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_todd.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market">Todd Newton: The Luxury Agent</a></p> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Don&rsquo;t automatically assume you need to wear your finest suit when you&rsquo;re out on business.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion.jpg" type="image/jpeg; length=48389">jul16_SM_fashion.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_0.jpg?1469725736" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_SM_fashion.jpg?1469725780" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 25 Jul 2016 19:40:06 +0000 gwood 21586 at http://realtormag.realtor.org Make Your Wardrobe Your Brand http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> One Florida agent’s signature pink ensembles have become her talking point with clients. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, July 29, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p>Sue &ldquo;Pinky&rdquo; Benson wears a lot of pink.</p> <p>Seven years ago, when she started her real estate career in Naples, Fla., Benson realized two things in her market: It was oversaturated with real estate agents, and a lot of them were named Sue. That would make it difficult for her to stand out from the crowd, but she knew she needed to make herself memorable.</p> <p>&ldquo;One day, I was told I looked really good in pink,&rdquo; says Benson, a sales associate with RE/MAX Distinction Realty. &ldquo;Also, at the time, &lsquo;Legally Blonde&rsquo; was my favorite movie, and the main character, Elle Wood, always had her signature pink.&rdquo;</p> <blockquote> <p><strong>Your Real Estate Dress Code</strong></p> <p><a href="/sales-and-marketing/feature/article/2016/07/dress-how-your-clients-would">Dress How Your Clients Would</a><br /> Don&rsquo;t automatically assume you need to wear your finest outfit when out on business.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/use-online-stylists-pick-your-workwear">Use Online Stylists to Pick Your Workwear</a><br /> Services are popping up to help you know when to shop your own closet and buy new.</p> </blockquote> <p>Benson began to think: What if the color pink became part of her brand?</p> <p>&ldquo;I love the color. It&rsquo;s eye-catching. There are lots of shades of pink, and it goes easily with other colors,&rdquo; Benson says. &ldquo;And it&rsquo;s an upbeat color.&rdquo;</p> <p>She slowly started adding pink into her wardrobe, and when one of her clients referred to her as the &ldquo;pink lady,&rdquo; she knew instantly her marketing tagline was born. <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_sue_full.jpg" style="width: 300px; height: 562px; margin: 3px; float: left;" />She&rsquo;s now known as the &ldquo;Pink Lady of Real Estate,&rdquo; even down to her website URL, <a href="http://pinkladyofrealestate.com/" target="_blank">PinkLadyOfRealEstate.com</a>. She uses the hashtag #thinkpink on her social media and creates marketing videos with titles such as &ldquo;Pinky knows Naples&rdquo; and &ldquo;Pinky knows Florida.&rdquo;</p> <p>She wears pink hats, pants, shirts, nail polish, shoes, and jewelry &mdash; but &ldquo;I&rsquo;m not going to wear a pink pantsuit,&rdquo; Benson says, primarily because it&rsquo;s too hot in Florida for that. &ldquo;My wardrobe looks like Barbie&rsquo;s fashion closet,&rdquo; she adds.</p> <p>Benson is especially on trend this year, as the Pantone Color Institute named the pinkish hue of rose quartz as its <a href="http://styledstagedsold.blogs.realtor.org/2016/02/15/2016-colors-of-the-year-soften-up-your-staging-hues/" target="_blank">Color of the Year for 2016</a>.</p> <p>Benson stays loyal to her favorite design house, <a href="https://www.gretchenscottdesigns.com/" target="_blank">Gretchen Scott Designs</a>, which embraces the Florida nautical lifestyle and uses plenty of pink in its fashions. Benson says she likes to shop at local Florida boutiques because that helps to make her wardrobe a conversation piece with clients, which can lead back to talking about the town of Naples and the local real estate market.</p> <p>Some people may see her fashion sense as gimmicky: Benson admits that even her family grows tired of all of her pink at times. But &ldquo;this is how I differentiate myself in this business. This is how my clients know me,&rdquo; Benson says. &ldquo;This isn&rsquo;t just my wardrobe. It&rsquo;s also my marketing. And I&rsquo;m very consistent with it. It&rsquo;s my pink thing.&rdquo;</p> <h4>Explore the Fashions of Different Niches</h4> <table border="0" cellpadding="1" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_sue.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Sue &ldquo;Pinky&rdquo; Benson: The Pink Lady of Real Estate</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_emily.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs">Emily English: The Suburban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_greg.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town">Gregory Burrus Green: The Beach Town Agent</a></p> </td> </tr> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_deb.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle">Deb Kemp: The Urban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_cody.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry">Cody Lujan: The Rural Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_todd.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market">Todd Newton: The Luxury Agent</a></p> </td> </tr> </tbody> </table><div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>One Florida agent&rsquo;s signature pink ensembles have become her talking point with clients.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_sue.jpg" type="image/jpeg; length=78276">jul16_SM_fashion_sue.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_fashion_sue_0.jpg?1469581627" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 25 Jul 2016 20:22:05 +0000 gwood 21592 at http://realtormag.realtor.org Use Online Stylists to Pick Your Workwear http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/use-online-stylists-pick-your-workwear <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Services are popping up to help you know when to shop your own closet and buy new. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, July 29, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p>If you&rsquo;re looking to revamp your closet but need some guidance, plenty of online stylists can strive to help you look professional and trendy. You can choose from a large variety of online personal shopping services; some will send you wardrobe pieces right to your front door, while others will send you daily emails with advice on exactly what to pick from your closet that day.</p> <blockquote> <p><strong>Your Real Estate Dress Code</strong></p> <p><a href="/sales-and-marketing/feature/article/2016/07/dress-how-your-clients-would">Dress How Your Clients Would</a><br /> Don&rsquo;t automatically assume you need to wear your finest outfit when out on business.</p> <p><a href="/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Make Your Wardrobe Your Brand</a><br /> One Florida agent&rsquo;s signature pink ensembles have become her talking point with clients.</p> </blockquote> <p><a href="https://www.stitchfix.com" target="_blank">Stitch Fix</a>, for example, allows you to fill out a style profile online, and a personal stylist handpicks and sends clothing items in the mail to you. Your style profile includes where you live and your body type, occupation, and work and wardrobe needs; you receive five personalized pieces at a time in the mail. You can keep what you like and send back the rest. There&rsquo;s a $20 styling fee on top of the retail price of the clothes you decide to keep.</p> <p>Stitch Fix has seen explosive growth since it launched in 2011, with Forbes estimating that the service made $250 million in revenue in 2015 alone. That&rsquo;s projected to jump 50 percent this year. Right now, the service caters to busy, working women, and real estate professionals are a growing client segment, says Stitch Fix stylist Layla Katz. It is testing the market to expand its services to men as well.</p> <blockquote> <p><strong>Workplace Staples for Women</strong></p> <p>Lumbatis and Katz suggest some of the following must-haves for building a more fashionable workday wardrobe:</p> <ul> <li><strong>Printed blouse:</strong> A blouse with black polka dots, for example, can be dressed up with slacks or dressed down with jeans, depending on your workday. A nice printed blouse can offer an adaptable style.</li> <li><strong>A fitted blazer:</strong> Too often, women wind up emphasizing a body part they&rsquo;re not happy with due to poor fit or by wearing loose clothing. Seek a tailor, if needed, to make sure the fit is just right.</li> <li><strong>White button-down shirt</strong>: This can be paired in so many ways, with jeans and printed pants, and then accessorized with scarves or statement necklaces.</li> <li><strong>A comfortable, stylish pair of shoes:</strong> High heels may hurt your feet, so try wedge heels, a trendy and more comfortable alternative. &ldquo;Wedges look like a pump and give you the same aesthetic of a stiletto heel,&rdquo; Lumbatis says.</li> <li><strong>Leopard-print anything:</strong> Lumbatis suggests a leopard-print accessory to instantly enhance any wardrobe. It could be ballet flats or a leopard-print clutch, scarf, or belt. &ldquo;It&rsquo;s neutral and can be put with anything,&rdquo; she says.</li> </ul> </blockquote> <p>&ldquo;We want you to look your best &mdash; polished and chic,&rdquo; Katz says. &ldquo;Your wardrobe can help you feel more confident and you&rsquo;ll then project that confidence too.&rdquo; She says Stitch Fix users can tailor their style profile to exactly what they&rsquo;re looking for, whether it&rsquo;s an outfit for an upcoming networking event or an accessory to dress up an ensemble.</p> <p>If you love to shop on your own but just want some extra guidance, a Style Challenge may work best for you. Personal stylist Alison Lumbatis, founder and CEO of <a href="http://getyourprettyon.com/" target="_blank">Get Your Pretty On</a>, launched <a href="http://stylechallenges.com/" target="_blank">Style Challenges</a> in 2014, and the popularity of her challenges continues to grow. So far, 10,000 women in 20 different countries have participated in online style challenges.</p> <p>Here&rsquo;s how it works: Before the challenge begins, you&rsquo;ll receive a list of classic and trending pieces to purchase, with links to where you can find them at both high-end and discount stores. The idea is to first &ldquo;shop your closet&rdquo; before buying new.</p> <p>After you have your pieces, the challenge begins. Lumbatis will send you a daily email throughout the challenge suggesting wardrobe combinations using the pieces on your shopping list. You&rsquo;ll also be able to swap shopping tips and gather advice in a private Facebook group during the challenge. By the end of the challenge, you&rsquo;ll have 21 outfit ideas.</p> <p>Lumbatis offers <a href="http://stylechallenges.com/other-challenges/" target="_blank">Workwear Style Challenges</a> (the next one rolls out in September), as well as more generic style challenges for summer, fall, and winter. &ldquo;The idea is to invest in classic pieces that will stay the test of time, and then mix in inexpensive trendy items to update your style,&rdquo; Lumbatis says. &ldquo;One of the biggest benefits to taking part in this challenge is you&rsquo;ll be empowered in learning how to dress yourself. You&rsquo;ll have a shopping list as you go into stores, instead of walking into stores uncertain of what to buy. You&rsquo;ll know exactly what pieces to get. Each piece on the list will be worn four different ways during the 21-day challenge. You&rsquo;ll build a functional wardrobe, and the tools you need to go forward after.&rdquo;</p> <h4>Explore the Fashions of Different Niches</h4> <table border="0" cellpadding="1" cellspacing="1" style="width: 620px;"> <tbody> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_sue.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/make-your-wardrobe-your-brand">Sue &ldquo;Pinky&rdquo; Benson: The Pink Lady of Real Estate</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_emily.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-suburbs">Emily English: The Suburban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_greg.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-beach-town">Gregory Burrus Green: The Beach Town Agent</a></p> </td> </tr> <tr> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_deb.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-urban-jungle">Deb Kemp: The Urban Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_cody.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-backcountry">Cody Lujan: The Rural Agent</a></p> </td> <td> <p><a href="http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market"><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2016_jul/jul16_fashion_headshot_todd.jpg" style="width: 200px; height: 176px;" /></a></p> <p><a href="/sales-and-marketing/feature/article/2016/07/agent-fashion-in-luxury-market">Todd Newton: The Luxury Agent</a></p> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Services are popping up to guide you on how to shop your own closet and what to buy new.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_online_shop.jpg" type="image/jpeg; length=48139">jul16_SM_online_shop.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_online_shop_0.jpg?1469725615" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_SM_online_shop.jpg?1469725645" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 25 Jul 2016 20:28:11 +0000 gwood 21593 at http://realtormag.realtor.org 9 Steps to Take Before Giving Up Your Side Gig http://realtormag.realtor.org/sales-and-marketing/sponsored/intuit/9-tips-consider-giving-up-your-side-gig <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Content Sponsor QuickBooks Self-Employed details how you can move your career to the next level. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, July 14, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/quickbooks-self-employed">QuickBooks Self-Employed</a> </div> </div> </div> <!--paging_filter--><p><span style="font-family:tahoma,geneva,sans-serif;">Do you rely on a second income to supplement your real estate career? If so, you may be wondering whether now&rsquo;s the time to move full time into real estate. Many markets are booming. NAR Chief Economist Lawrence Yun says the disruption in the European Union caused by Brexit is likely to send investors to the United States and keep interest rates low. But before you give up that supplementary income, here are nine tips for making the transition a success.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">1. <strong>Do your research</strong>. Consider the geographic area in which you&rsquo;re working. Where have you had success so far? Where are there underserved niches? Ask your broker for help crafting a marketing plan that will help you achieve the goal of full self-employment.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">2. <strong>Figure out your living expenses</strong>. You may be anxious to jump in with both feet. But do you have sufficient savings to even out your cash flow between commission checks? You should be able to live on your existing savings for six months. Factor in not just your housing expense&mdash;rent or mortgage&mdash;but also utilities, food, clothing, entertainment, and health and other employer-provided benefits that you&rsquo;ll no longer receive. Compare your expenses against your savings and any expected income from investments and commissions. Then create a business plan&nbsp;and a <a href="http://quickbooks.intuit.com/r/budgeting/building-a-budget-that-works/?cid=sbc_ccat_realtormag_qbse" target="_blank">budget</a> that ensures your well won&rsquo;t run dry.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">3. <strong>Cut unnecessary costs</strong>. &nbsp;Nice-to-have items like cable can be a silent drain on your income, particularly if you&rsquo;ve set up autopay. Look at your monthly outlay on a regular basis, and periodically take steps to save money by negotiating better cable rates and shopping around for cell phone service, insurance, and other monthly expenses.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">4. <strong>Ease into it</strong>. &nbsp;As a part-timer, you likely already have some of the basic marketing materials for your business. But to make a bigger impact, you may need to invest more in yourself and your personal brand. Marketing materials, including an online presence, and fees for courses that&rsquo;ll help you capture a specialty niche are tax-deductible, but it may be best to incur those expenses while you&rsquo;re still earning a steady paycheck. Real estate is well suited to the new &ldquo;gig economy,&rdquo; giving you the flexibility to earn money from other sources until you build up a steady stream of customers and commission income.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">5. <strong>Set up a dedicated office space</strong>. &nbsp;If you regularly and exclusively use part of your home to perform administrative or managerial activities for your business, you can claim a <a href="http://quickbooks.intuit.com/self-employed-center/home-office-deduction-simplified-method-or-regular-method/?cid=sbc_ccat_realtormag_qbse" target="_blank">home office deduction</a> for a portion of your expenses related to utilities, rent or mortgage interest, and cleaning.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">6. <strong>Set up your business</strong>. &nbsp;If you&rsquo;re starting a brokerage, you&rsquo;ll need to register your company name with the state. In some states, if you&rsquo;re an individual agent operating under a team name or other assumed name that&rsquo;s different from that of your brokerage, you also need to register with the state. Be sure to work with an attorney who is licensed in your state and can guide you through your state&rsquo;s requirements. An attorney or tax expert with small business expertise can also help you determine whether you should set up business as an entity such as a <a href="http://quickbooks.intuit.com/self-employed-center/is-a-sole-proprietorship-the-best-legal-structure-for-your-new-business/?cid=sbc_ccat_realtormag_qbse" target="_blank">sole proprietorship</a>, LLC, or S Corporation. </span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">7. <strong>Know what constitutes a business deduction</strong>. &nbsp;According to the IRS, you can claim a deduction as long as it&rsquo;s directly related to generating a profit for your business. <a href="/sales-and-marketing/sponsored/intuit/9-tax-deductions-every-real-estate-agent-should-know">Deductible business expenses</a> include start-up costs, travel, mileage, actual car expenses, home office, and any lead generation or CRM software you pay for. The key to remember is if the expense is reasonable and directly related to your business then it can save you money at tax-time. </span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">8. <strong>Get your health and retirement benefits</strong>. &nbsp;If you don&rsquo;t have health insurance coverage through a spouse, you can purchase it through private providers or the health Insurance marketplace. When you are self-employed, your <a href="http://quickbooks.intuit.com/self-employed-center/self-employed-health-insurance-switching-from-job-based-to-self-employed-coverage/?cid=sbc_ccat_realtormag_qbse" target="_blank">health insurance is fully tax deductible</a>, as is the cost for your dependents&rsquo; insurance coverage. Look into the insurance options available to you through NAR&rsquo;s <a href="http://www.realtorsinsurancemarketplace.com/" target="_blank">REALTORS&reg; Insurance Marketplace</a>.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">Saving for retirement is essential. Typically, your contributions and &nbsp;earnings are tax deferred. But which type of plan is right for you? The simplest is the IRA, but you are limited to contributing $5,500 plus another $1,000 if you are 50 or older. An alternative is the SIMPLE: You can contribute up to $12,500 to a SIMPLE plan, plus another $3,000 if you are 50 or older. Or if you want to make greater tax-deductible contributions, you can set up a SEP-IRA and contribute up to 25 percent of your income to $53,000. If you have no employees you can <a href="http://quickbooks.intuit.com/self-employed-center/solo-401k-savings-small-business-owners/?cid=sbc_ccat_realtormag_qbse" target="_blank">create an individual 401(k)</a> and contribute up to $18,000 ($24,000 if age 50+). Talk with a qualified financial planner or CPA to determine which retirement plan best fits your needs.</span></p> <p><span style="font-family:tahoma,geneva,sans-serif;">9. <strong>Keep track of your business finances</strong>. Running your own real-estate business may seem daunting, but a little up-front planning will go a long way toward setting yourself up for success. Using an app like <a href="https://selfemployed.intuit.com/realtormag?utm_source=realtormag&amp;utm_medium=web&amp;utm_content=jul2016&amp;cid=par_realtormag_US_jul2016QBSE" target="_blank">QuickBooks Self-Employed</a> ensures that you always know where your business stands, you maximize business deductions, and you stay ready for tax time.</span></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Do you rely on a second income to supplement your real estate career? If so, you may be wondering whether now&rsquo;s the time to move full time into real estate.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_intuit2.jpg" type="image/jpeg; length=51751">jul16_intuit2.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_intuit2_0.jpg?1468509407" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_intuit2.jpg?1468509437" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Thu, 14 Jul 2016 13:57:25 +0000 mwhite 21540 at http://realtormag.realtor.org 6 Top Ethics Issues Today http://realtormag.realtor.org/law-and-ethics/ethics/article/2016/07/6-top-ethics-issues-today <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Times change but ethical challenges don’t. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/bruce-aydt">Bruce Aydt</a> </div> </div> </div> <!--paging_filter--><p class="p1">Technology is raising a host of ethics issues, such as what&rsquo;s okay and what&rsquo;s not to say on social media. But the biggest ethics issues continue to be those that recur year after year such as matters involving property disclosures and settlement procedures. Here are the biggest ethics issues today along with how to handle them.&nbsp;</p> <h4 class="p1">1. &lsquo;Coming Soon&rsquo; properties.</h4> <p class="p1">To put up a sign or advertise to let consumers know a property is coming on the market, you have to do it the right way. First, you have to have the owner&rsquo;s authorization before you can provide notice of sale of a property or advertise the property, and &ldquo;coming soon&rdquo; would constitute both a notice of sale and an advertisement. &nbsp;Second, you need to check your state license laws, because they might require you to have a listing agreement in place before advertising a property, and saying a property is &ldquo;coming soon&rdquo; would constitute a form of advertising. Third, you can&rsquo;t let other associates in your firm show the property if you say in the MLS that it&rsquo;s not available for showing. If they do, that could be construed as a misrepresentation of its availability. Conversely, if it&rsquo;s listed as available for showing, associates from any firm have to be able to show it. &nbsp;Fourth, if buyers are interested in the property, you have to direct them back to their exclusive representative, if they have one, and not provide them any substantive services.</p> <h4 class="p1">2. Multiple offers.</h4> <p class="p1">With prices rising and interest rates low, multiple offers are becoming more frequent in many markets. Here&rsquo;s the right way to handle them: First, present all offers as objectively and quickly as possible. Second, if you&rsquo;re asked about them by a buyer or cooperating broker and if the seller has given you approval, disclose the existence of all offers, as well as their source. Third, If you have a signed agreement to act as the buyer representative, you have to let the buyer know that the seller or the seller&rsquo;s representative might not treat the existence, terms, or conditions of their offer as confidential. Only if the seller or seller&rsquo;s agent is required to by law, regulation, or an agreement do they have to treat the offer confidentially.</p> <h4 class="p1">3. Unauthorized access.</h4> <p class="p1">It&rsquo;s not always convenient to meet clients when they want to look at a house, but you need to be there or you risk violating the terms and conditions the seller has set for viewing the property. You also can&rsquo;t give a prospect a key, a lockbox combination or use of a lockbox key. And allowing any unauthorized user, whether a member of the public or a broker without a lockbox key, the use of that lockbox key is&nbsp; a violation of common lockbox system rules through MLSs or associations.</p> <h4 class="p1">4. Social media.</h4> <p class="p1">Public? Personal? Professional? Anything you say on Facebook, Twitter, or any other social media platform about real estate, even if you&rsquo;re just giving your informal opinion, must be accurate to the best of your knowledge. That&rsquo;s because social media posts, for all practical purposes, are treated as marketing under the NAR Code of Ethics and Standards of Practice. That&rsquo;s the case even though it&rsquo;s typical in social media to blur the lines between what&rsquo;s personal and professional. What&rsquo;s more, anything you say must present a&nbsp;true picture of the market or a property. And your professional affiliation must always be clear. That means either including the name of your firm in your post or tweet or linking to it. On platforms such as&nbsp;Craigslist, where there is no link to another display, you have to include the firm name in the communication.&nbsp; Check your license law for any additional requirements.</p> <h4 class="p1">5. Settlement procedures.</h4> <p class="p1">There are important differences between the Real Estate Settlement Procedures Act (RESPA) and the NAR Code of Ethics. The Section 8 anti-kickback part of RESPA prohibits the giving and receiving of a thing of value in exchange for a referral, with one exception: if the referral is to an affiliated business, like a mortgage originator or title company properly set up under RESPA, and that business arrangement is disclosed. <a href="http://www.realtor.org/about-nar/governing-documents/the-code-of-ethics#DutiestoCandC" target="_blank">The Code of Ethics and Standard of Practice 6-1</a> require&nbsp;disclosure of any financial benefit you receive for referring someone for something.</p> <h4 class="p1">6. Property disclosure.</h4> <p class="p1">Each year property disclosure disputes are the top complaints filed by consumers and the past year has been no different. You are not obligated to discover latent defects with the property or provide advice on matters that are outside the scope of your license. For example, when asked about roofing problems, you should direct your client to a roofer.&nbsp; What you must disclose, though, are matters you observe within the scope of your license. Brown water stains on the ceiling, for instance. Even if the owner doesn&rsquo;t include that on a seller disclosure form, you should disclose that as a&nbsp;sign of possible water intrusion. When in doubt, disclose.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Times change but ethical challenges don&rsquo;t.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LE_top_issues.jpg" type="image/jpeg; length=16224">jul16_LE_top_issues.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LE_top_issues_0.jpg?1468423026" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_LE_top_issues.jpg?1468423055" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2016/07/05/3-ethics-changes-you-need-know-about">3 Ethics Changes You Need to Know About</a> </div> <div class="field-item even"> <a href="/law-and-ethics/about-code">About the Code</a> </div> <div class="field-item odd"> <a href="/law-and-ethics/ethics/article/2008/05/code-ethics-6-common-misunderstandings">Code of Ethics: 6 Common Misunderstandings</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Ethics Wed, 13 Jul 2016 14:25:16 +0000 mwhite 21528 at http://realtormag.realtor.org 7 Things You Shouldn’t Say to Clients http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/7-things-you-shouldn-t-say-clients <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> ...And seven things you should. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/lee-nelson">Lee Nelson</a> </div> </div> </div> <!--paging_filter--><p>Sometimes, real estate agents&rsquo; tongues get ahead of their brains. Here are some client scenarios to approach with tact and diplomacy to keep your business relationship on track.</p> <h4>1. A cluttered house.</h4> <p><em>Don&rsquo;t say: </em>&ldquo;You have too much stuff that you need to dump.&rdquo;</p> <p><em>Do say: </em>Sherri Meadows, 2016 vice president of the National Association of REALTORS&reg;, tells clients, &ldquo;Homes that are staged properly sell faster and, most times, for a higher price.&rdquo;</p> <h4>2. A filthy or smelly house.</h4> <p><em>Don&rsquo;t say: </em>&ldquo;Your walls are dirty, and your house smells musty. People will only focus on that when they view your home.&rdquo;</p> <p><em>Do say: </em>&ldquo;I have a great contact I could recommend that can go through and do all the pesky deep cleaning for you. She&rsquo;ll even scrub your walls, because I know I can&rsquo;t stand doing that at my house,&rdquo; says Ashley Huizenga, broker at Exit Realty in Davenport, Iowa.</p> <h4>3. Being inflexible.</h4> <p><em>Don&rsquo;t say: </em>&ldquo;You can only reach me during business hours.&rdquo;</p> <p><em>Do say: </em>&ldquo;You can reach me between [pick a range of hours you are happy with], but I am always on alert for my clients.&rdquo; You don&rsquo;t have to be on call 24 hours a day, but it&rsquo;s important to set reasonable expectations with your clients.</p> <h4>4. A know-it-all client.</h4> <p><em>Don&rsquo;t say:</em> &ldquo;You don&rsquo;t know what you&rsquo;re talking about. If you don&rsquo;t follow the contract, you will lose your deposit.&rdquo;</p> <p><em>Do say: </em>&ldquo;I can relate to your frustration regarding the deadlines in the purchase contract, but truly, they are there to protect both parties,&rdquo; Meadows says.</p> <h4>5. Making assumptions.</h4> <p><em>Don&rsquo;t say: </em>&ldquo;Hi, you must be his daughter.&rdquo; Guessing based on age or appearance is not advisable when you are identifying a client&rsquo;s family or significant other. The person in this scenario could be a spouse rather than offspring, says Joe Castillo, broker-owner of Mi Casa Real Estate in Chicago.</p> <p><em>Do say: </em>Introduce yourself and ask, &ldquo;What relation are you to Bob?&rdquo;</p> <h4>6. Expressing opinions.</h4> <p><em>Don&rsquo;t say:</em> &ldquo;My goodness, this house was just too old and small. Scratch this one off the list.&rdquo; Castillo remembers when he first started in the business, he walked out of a house while saying that to his client, but then he could hear the client&rsquo;s husband, who lagged behind, say, &ldquo;This is the one.&rdquo;</p> <p><em>Do say: </em>&ldquo;Tell me, what are your initial thoughts on the home?&rdquo;</p> <h4>7. Personal mementos.</h4> <p><em>Don&rsquo;t say: </em>&ldquo;Buyers don&rsquo;t want to see your family portraits or your design style when they tour your home.&rdquo;</p> <p><em>Do say:</em> &ldquo;I love all of your personal touches,&rdquo; Huizenga says. &ldquo;I think it might be helpful for people to envision their own d&eacute;cor if they had a little bit more of a blank slate. Would you mind taking some of this down?&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p><span style="font-size: 14.4px; line-height: 24.48px;">Sometimes, real estate agents&rsquo; tongues get ahead of their brains. Here are some client scenarios to approach with tact and diplomacy to keep your business relationship on track.</span></p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_say.jpg" type="image/jpeg; length=31685">jul16_SM_say.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_say_0.jpg?1468420936" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_SM_say.jpg?1468421341" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/quick-scripts">Quick Sales Scripts</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/sales-coach/article/2004/09/what-say-when-presenting-offers">What to Say When Presenting Offers</a> </div> <div class="field-item odd"> <a href="/daily-news/2016/04/08/3-steps-for-calming-your-clients-fears">3 Steps for Calming Your Clients&#039; Fears</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Wed, 13 Jul 2016 14:13:58 +0000 mwhite 21527 at http://realtormag.realtor.org Common Practices That Put You in Danger http://realtormag.realtor.org/well-being/safety/article/2016/07/common-practices-put-you-in-danger <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> These habits may be standard operating procedures when you’re in the field, but they raise your risk of being attacked if you’re with a sketchy prospective client. Here are ways to reduce your risk. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>How often do you do the following things on a day-to-day basis when you&rsquo;re working with clients? They may seem innocent, but when you don&rsquo;t know a prospect well and you&rsquo;re in the field with them and in a vulnerable position, these practices could put you in greater danger. Here are some safety items to keep in mind the next time you&rsquo;re at a showing or making arrangements with clients.</p> <object align="right"><iframe allowfullscreen="" frameborder="0" height="225" src="https://www.youtube.com/embed/c31S9PBEx1I" width="400"></iframe></object> <ul> <li><strong>Taking clients into rooms with one exit.</strong> Attics, basements, and interior bathrooms typically have a single doorway to enter and exit and no windows to safely crawl through, so you can easily be trapped. During showings, encourage clients to explore these rooms on their own while you attend to other details or wait in the hall.</li> <li><strong>Parking in the driveway.</strong> Other cars can block you in, which will make it difficult to escape quickly if you need to. Park on the street instead.</li> <li><strong>Straying from windows in commercial properties.</strong> When you&rsquo;re showing large vacant buildings, the deeper you go into the interior, the better the opportunity for someone to attack you without anyone noticing. Walk clients around the outer perimeter of each floor, where there are windows in case you need to call for help from someone outside.</li> <li><strong>Putting your tech on display.</strong> Displaying your high-end gadgets may help wealthy and technologically savvy clients feel connected to you, but it can also make you a target for robbery. Try to limit the gizmos to private meetings and presentations. If you don&rsquo;t need it for the appointment, leave it at home or in the car.</li> <li><strong>Relaxing your protocols for relocation clients.</strong> Meeting prospects at the office first is a primary safety procedure, but out-of-towners flying in to see a property may be short on time. You still should have face-to-face interaction in a safe environment before agreeing to meet them at a listing. Communicate with them on Skype or FaceTime before they come to town to get a sense of their demeanor.</li> </ul> <p><em>Sources: Miki Bass, CEO of the Arkansas REALTORS&reg; Association; Sam DeBord, CRS, managing broker of Seattle Homes Group-Coldwell Banker Danforth, Seattle; Tracey Hawkins, founder of Safety and Security Source, a real estate&ndash;focused security company</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>These habits may be standard operating procedures when you&rsquo;re in the field, but they raise your risk of being attacked if you&rsquo;re with a sketchy prospective client. Here are ways to reduce your risk.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_caution.jpg" type="image/jpeg; length=30715">jul16_SM_caution.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_caution_0.jpg?1468426759" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_SM_caution.jpg?1468426778" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2011/09/safety-lessons-saved-my-life">&#039;Safety Lessons That Saved My Life ...&#039;</a> </div> <div class="field-item even"> <a href="/daily-news/2014/10/03/10-commandments-agent-safety">The 10 Commandments of Agent Safety</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2010/09/real-estate-safety-stories-how-i-stay-safe">Real Estate Safety Stories: &#039;How I Stay Safe&#039;</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Safety Wed, 13 Jul 2016 13:52:55 +0000 mwhite 21525 at http://realtormag.realtor.org Steps to Say Sane With Hesitant Clients http://realtormag.realtor.org/sales-and-marketing/relationship-management/article/2016/07/steps-say-sane-hesitant-clients <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Don’t let an indecisive buyer or seller drive you crazy. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/john-n-frank">John N. Frank</a> </div> </div> </div> <!--paging_filter--><p>For some, it takes years to decide whether they&rsquo;re ready to make a move, but what are you supposed to do until then? Take a deep breath and consider these four ways to work with clients who are on the fence.</p> <h4>Prioritize clients into bucket lists.</h4> <p>Budget your time according to who needs your attention the most. Naomi Lempert Lopez of Coldwell Banker Previews International in San Francisco classifies clients into three buckets depending on where they are in the process: those who are ready to act in 30 days, 60 days, and 90 days or longer. She divvies up her time based on who&rsquo;s ready to move the fastest.</p> <h4>Help buyers narrow their options.</h4> <p>Connect them with a lender to get prequalified for a mortgage so they can establish their price range and start to see what properties fit their budget. If they couldn&rsquo;t decide what they wanted in a home earlier, narrowing their choices could make them more focused and motivated to move.</p> <h4>Send them into the field.</h4> <p>Both buyers and sellers can benefit from visiting open houses. Seeing what&rsquo;s on the market can help buyers hone their search criteria and make sellers more realistic about setting the price of their home. Discuss with your clients what they liked and didn&rsquo;t like about the open houses they saw to create a list of priorities for their own transactions and, hopefully, get them moving.</p> <h4>Take a slow but steady approach.</h4> <p>Don&rsquo;t be pushy with reluctant clients or you&rsquo;ll drive them away. If it&rsquo;s clear they need more time to think about their next move, put them on a drip marketing campaign to keep in touch and let them know you&rsquo;re around to help when they&rsquo;re ready.</p> <p><em>Sources: Lorraine Amaral, e-PRO, William Pitt Sotheby&rsquo;s International, Danbury, Conn.; Ann Marie Clements, AHWD, e-PRO, Keller Williams Capitol Properties, Rockville, Md.; Allison Gold, Rodeo Realty, Los Angeles; Naomi Lempert Lopez, Coldwell Banker Previews International, San Francisco</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Don&rsquo;t let an indecisive buyer or seller drive you crazy.&nbsp;</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_sanity.jpg" type="image/jpeg; length=37670">jul16_SM_sanity.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_sanity_0.jpg?1468424803" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_SM_sanity.jpg?1468424887" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/sales-coach/article/2014/05/mining-margins">Mining the Margins</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2015/03/help-agents-overcome-3-seller-objections">Help Agents Overcome 3 Seller Objections</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/sales-coach/article/2004/01/overcome-buyer-indecision-few-choice-words">Overcome Buyer Indecision With a Few Choice Words</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Relationship Management Wed, 13 Jul 2016 13:59:19 +0000 mwhite 21526 at http://realtormag.realtor.org The Moment Your Client Needs You Most http://realtormag.realtor.org/news-and-commentary/commentary/article/2016/07/moment-your-client-needs-you-most <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> I&#039;m a real estate trainer who travels the world teaching practitioners how to better their business. But when I played the role of the buyer this spring, I learned a few lessons. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, July 19, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/valerie-garcia">Valerie Garcia</a> </div> </div> </div> <!--paging_filter--><p>I&rsquo;m either your dream client or your worst nightmare. As a real estate trainer and speaker, I&rsquo;ve spent the last 18 years teaching practitioners how to build their businesses. So when I found myself in the role of the buyer, my first thought wasn&rsquo;t, &ldquo;Which agent should I use?&rdquo; Rather, it was, &ldquo;Which agent is actually going to want to work with me?&rdquo;</p> <p>I didn&rsquo;t initially intend to buy a house. I did what everyone does: I stalked the MLS daily like it was an ex-boyfriend. (Everyone does that, right?) I had recently sold a house that I loved and was renting short-term, which is basically the real estate equivalent of casual dating. I wasn&rsquo;t even sure that I could love another house the way I loved my last one, figuring I needed to stay &ldquo;house-single&rdquo; for a while. And I certainly didn&rsquo;t want to end up in a rebound house. But then it happened: a daily notification in my email, a click on the &ldquo;see photos&rdquo; button, and there it was. The One.</p> <p>When they find out I recently bought a house, most pros say to me, &ldquo;How did you ever choose an agent?&rdquo; I laugh the question off &mdash; and then they say, &ldquo;No, seriously, who did you use?&rdquo; It&rsquo;s par for the course, given that I know literally thousands of agents on a first-name basis. In this case, given the extreme seller&rsquo;s market that I live in, I chose based on one thing: I needed a friend who understood exactly how emotional this would be for me. I needed a bulldog who would negotiate without emotion and firmly keep me where I belonged &mdash; <em>out</em> of the negotiations.</p> <p>In my opinion, choosing a real estate representative is an extremely personal decision for a buyer. You want someone who speaks for you &mdash; <em>as </em>you &mdash; at the offer table, during negotiations, through inspections, appraisals, and all of the stressful moments. If I can give buyer&rsquo;s agents one piece of advice, it&rsquo;s this: Find out how your client communicates and realize that you are their surrogate in the home buying process. They want to know that you get them and are acting as they would.</p> <p>My experience wasn&rsquo;t all sunshine and roses. The listing agent lived a full 90 minutes away and didn&rsquo;t know or want to learn how to use digital signatures. The negotiations took days longer than necessary, as everything had to be faxed from the seller to the agent, then scanned and emailed to my agent. By the final signatures, the paperwork was illegible. (It&rsquo;s time to get with the times, people. This kind of behavior does you more harm than good.)</p> <p>But in the end, I bought a house, and I love it more than I ever thought I would. I also learned a pretty big lesson along the way: Your job is not just to make the deal happen. It&rsquo;s to be there in the moments of impact. It&rsquo;s not just about the moment when the offer is accepted or at the closing table, when your client is the happiest. Those are the feel-good, slow-music, romantic moments. When I really want my agent is when the deal was tenuous and I was scared, or when the water heater isn&rsquo;t working on move-in day and I just needed to vent.</p> <p>I&rsquo;m going to let you in on a secret: The biggest moment of impact is moving day. It&rsquo;s that horrible, terrible day when everything I own is in boxes that have to be moved downstairs, across driveways, and back upstairs in a new house; when I am exhausted, broke, and would literally cut off my right arm for a pizza. That moment, my friends, is when you can shine. Show up. Text. Send a pizza. Be there. Because that moment is the absolute worst, and we always remember who was there for us in our worst moments.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>I&#39;m a real estate trainer who travels the world teaching practitioners how to better their business. But when I played the role of the buyer this spring, I learned a few lessons.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_clients.jpg" type="image/jpeg; length=55270">jul16_SM_clients.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_clients_0.jpg?1468945370" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_SM_clients.jpg?1468945393" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/commentary/article/2015/04/real-you-isnt-facebook">The Real You Isn&#039;t on Facebook</a> </div> <div class="field-item even"> <a href="/news-and-commentary/commentary/article/2014/03/forget-facade">Forget the Facade</a> </div> <div class="field-item odd"> <a href="/news-and-commentary/last-word/article/2012/11/why-being-liked-matters">Why Being Liked Matters</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Commentary Wed, 13 Jul 2016 15:32:33 +0000 gwood 21530 at http://realtormag.realtor.org What Sellers Need to Know About Comps http://realtormag.realtor.org/sales-and-marketing/feature/article/2016/07/what-sellers-need-know-about-comps <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Are your clients confused about comparable properties? Set them straight. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/john-n-frank">John N. Frank</a> </div> </div> </div> <!--paging_filter--><p>The sales price of neighboring homes is only one part of the equation. Be sure that sellers understand the other factors that affect how their home compares to their neighbors&#39;.</p> <h4>Location within the neighborhood.</h4> <p>If your seller&rsquo;s home is in a part of the neighborhood that borders a highway, train tracks, or an industrial area, it&rsquo;ll likely fetch a lower price. Make sure you pull comps of other homes in similar locations to compare and explain pricing differences to sellers.</p> <h4>The home&rsquo;s lot.</h4> <p>Take into account that hilly terrain can affect the usability of each home&rsquo;s lot and bring your seller&rsquo;s price down. You can have two one-acre lots next to each other, and one can be fully usable while the other is only half usable because of steep slopes, says Todd Gibbons of William Pitt Sotheby&rsquo;s International.</p> <h4>Renovations.</h4> <p>Home owners who have done home-improvement projects typically get a higher price for their property. You should know which properties in the neighborhood have undergone renovations and how much they sold for so you can suggest to your seller what projects they should do if they want to boost their home&rsquo;s sale price.</p> <h4>New construction.</h4> <p>In some markets, the cost of land has dropped, making building a new home less expensive and, thus, more affordable for buyers. Sellers need to understand how competition from the new-home segment could affect their listing price. For example, in the suburbs of Chicago, where Michael LaFido of Marketing Luxury Group does business, building a house similar in size to an existing structure costs 20 percent less today than before the recession. Pull comps from builders in your area to show sellers the potential impact on their home&rsquo;s value.</p> <h4>The difference between listing price and sales price.</h4> <p>Many sellers will go online to see listing prices for other homes on the market in their neighborhood and ask you to price their house accordingly. You need to explain that listing prices reflect what sellers are asking, not what buyers are willing to pay. That&rsquo;s why sold inventory is more reliable for determining the realistic price of your seller&rsquo;s home than the asking price of properties currently on the market.</p> <p><em>Sources: Maria Azuaje, Berkshire Hathaway Homeservices Florida Properties Group, Miami; Ann Marie Clements, AHWD, e-PRO&reg;, Keller Williams Capitol Properties, Rockville, Md.; Michael LaFido, Marketing Luxury Group, Chicago; Todd Gibbons, William Pitt Sotheby&rsquo;s International, Westport, Conn.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Are your clients confused about comparable properties? Set them straight.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_comps.jpg" type="image/jpeg; length=29794">jul16_SM_comps.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_SM_comps_0.jpg?1468424310" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_SM_comps.jpg?1468424336" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2015/10/19/why-you-need-get-clearer-about-comps">Why You Need to Get Clearer About Comps</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2007/03/3-strategies-for-getting-sellers-price-right">3 Strategies for Getting Sellers to Price Right</a> </div> <div class="field-item odd"> <a href="/daily-news/2015/04/13/3-mistakes-sellers-often-make">3 Mistakes Sellers Often Make</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Wed, 13 Jul 2016 13:48:21 +0000 mwhite 21524 at http://realtormag.realtor.org 4 Behaviors That Could Get You Sued http://realtormag.realtor.org/law-and-ethics/feature/article/2016/07/4-behaviors-could-get-you-sued <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Staying out of legal trouble means knowing what you need to say—and when to say nothing at all. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/sam-silverstein">Sam Silverstein</a> </div> </div> </div> <!--paging_filter--><h4>Neglecting to disclose material information.</h4> <p>The old saying that honesty is the best policy holds especially true when it comes to real estate. Be sure to let prospective buyers know key facts about a listing up front&mdash;even if they may cause some people to hesitate before making an offer&mdash;instead of waiting until later in the sales process or, worse, not saying anything at all.</p> <p>&ldquo;Disclosure upfront may be tough initially, but it&rsquo;s better than a lawsuit,&rdquo; says Robert A. Sayas, an attorney with Sayas, Schmuki, Rondini &amp; Plum S.C. in Wauwatosa, Wisc. &ldquo;Disclosing early is like a boxer taking a jab. You can recover. But a lawsuit is a knock-out punch.&rdquo;</p> <p>In addition, be sure to check with an attorney or title company if you&rsquo;re unsure of anything you tell prospective buyers about a home, advises Terry Tremaine, an agent with Century 21 Mike Bowman in Grapevine, Texas. &ldquo;It gives everyone a comfort level, and will project on to the sellers.&rdquo;</p> <h4>Using an incomplete property description.</h4> <p>A property&rsquo;s street address may be all you need to find it on a map, but you generally have to give more specific details&mdash;such as lot and block numbers&mdash;to properly fill out real estate paperwork. &ldquo;Laws are very exacting regarding what constitutes a legal description,&rdquo; and you could find yourself with an unenforceable sales contract if you don&rsquo;t provide the required information, says Michael Baucum, a transactional real estate attorney in San Antonio. Check with local tax authorities if you&rsquo;re not sure what you need to include.</p> <h4>Weighing in on a home&rsquo;s condition.</h4> <p>You may be an expert on selling properties&mdash;but that doesn&rsquo;t mean you should be in the business of advising people on their physical shape. If a client asks if a system in their home needs repairs before the property goes on the market, or a visitor inquires about a home&rsquo;s condition during an open house, resist the temptation to offer your opinion. Instead, tell them to consult a certified property inspector, advises Brian Copeland, chief of broker services for Village Real Estate Services in Nashville, Tenn.</p> <p>&ldquo;Your job is to negotiate which [recommended] repairs to do,&rdquo; not decide if something needs to be fixed, says Copeland. &ldquo;We are not contractors or structural engineers. We are marketers. Our expertise is to keep the deal together and make the customer happy. Giving opinions outside of your expertise is a huge legal pitfall.&rdquo;</p> <h4>Saying whether a neighborhood is &ldquo;safe.&rdquo;</h4> <p>You may have your opinions about whether a particular street is good for families with children or dicey after dark, but sharing how you feel could be a fair-housing violation. Your best bet is to let clients know that you can&rsquo;t answer questions about whether a neighborhood is safe. Instead, point people toward crime statistics and other objective data, or recommend they look around the area at different times of day on their own to get a firsthand view of what it would be like to live there, says Copeland.</p> <p>&ldquo;It&rsquo;s a slippery slope, so you have to be a steward of your words,&rdquo; says Copeland. &ldquo;You can&rsquo;t let your guard down and start saying things that don&rsquo;t have a place in our profession.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Staying out of legal trouble means knowing what you need to say&mdash;and when to say nothing at all.</p> <p>&nbsp;</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LE_sue.jpg" type="image/jpeg; length=107095">jul16_LE_sue.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LE_sue_0.jpg?1468340912" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_LE_sue.jpg?1468340938" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/law-and-ethics/feature/article/2011/04/what-are-todays-biggest-legal-liabilities">What Are Today&#039;s Biggest Legal Liabilities?</a> </div> </div> </div> <div class="field field-type-link field-field-links"> <div class="field-label">External Links:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://ypnlounge.blogs.realtor.org/2014/10/10/how-to-avoid-legal-issues-in-real-estate/" rel="nofollow">How to Avoid Legal Issues in Real Estate</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 12 Jul 2016 14:57:09 +0000 twebb 21510 at http://realtormag.realtor.org 5 Attorney-Sanctioned Business Practices http://realtormag.realtor.org/law-and-ethics/feature/article/2016/07/5-attorney-sanctioned-business-practices <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Protect yourself and polish your reputation by knowing how to present information—and when refer a client to someone else for assistance. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/sam-silverstein">Sam Silverstein</a> </div> </div> </div> <!--paging_filter--><h4>Don&rsquo;t position yourself as the primary source of information.</h4> <p>Your role as a real estate professional is to do what it takes to arrange and close deals&mdash;but that doesn&rsquo;t mean you need to be the authoritative source for answers to every question that might come up. When a buyer asks questions such as how many finished square feet a home has, if it&rsquo;s in a flood plain, what the school boundaries are, or when a new light rail line might open&mdash;in other words, anything you don&rsquo;t know as a fact on your own&mdash;be sure to clearly provide the source of any information you provide in response, says Michael Baucum, a transactional real estate attorney in San Antonio, Texas.</p> <p>So instead of just casting what you say as a fact, say, &ldquo;According to,&rdquo; or, &ldquo;The appraisal document says,&rdquo; or something similar, Baucum says. Those few extra words could help protect you if someone is unhappy later on with something you told them.</p> <h4>Be upfront about whom you&rsquo;re working for.</h4> <p>Be sure to explain that your duty is to the seller before discussing a property with people who stop by an open house or contact you based on a sign or advertisement, advises Mike Hege, broker-in-charge at Pridemore Properties in Charlotte, N.C. Doing so could help prospective buyers avoid inadvertently breaching an agreement they may have with a buyer&rsquo;s agent&mdash;and it could help prevent you from unwittingly entering a dual agency situation, too. Your best bet is to advise people who express interest in your listings to use their own agent, Hege says.</p> <h4>Never give tax advice.</h4> <p>Buyers and sellers might ply you with questions about the tax benefits and implications that relate to a home transaction, but your answer should always be the same: &ldquo;Consult a tax professional,&rdquo; says Jim Downing, a sales associate with Berkshire Hathaway HomeServices Florida Properties Group in Clearwater, Fla. Even basic questions with what seem like obvious answers, such as whether mortgage interest is tax-deductible, could invite trouble, because no two people&rsquo;s financial situations are identical.</p> <h4>Don&rsquo;t interpret HOA rules or budgets for clients.</h4> <p>Your client has just decided to buy a condo and now has to dig through a thick stack of paper relating to the rules and finances of the building they want to move into. Explaining what the documents mean and helping your client decide if they&rsquo;re acceptable might seem like an obvious way to demonstrate your value&mdash;but this is work best left to an attorney, Downing advises.</p> <h4>Keep a record of what you say.</h4> <p>Just as having a log of how many miles you drive and where you go can help you at tax time, maintaining an accurate record of what you discuss with clients can prove very useful if you have to recall what you said in the future. Mindful of the fact that he might need to reconstruct the details of a conversation long after it occurs, John Shipman, director of green operations for Coldwell Banker George Realty in Arcadia, Calif., makes a habit of writing down what he says in meetings, along with the date and time. &ldquo;I&rsquo;ve always been told by attorneys that if I said something but it&rsquo;s not written down, it never happened,&rdquo; Shipman says.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Protect yourself and polish your reputation by knowing how to present information&mdash;and when refer a client to someone else for assistance.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LE_attorney.jpg" type="image/jpeg; length=34135">jul16_LE_attorney.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LE_attorney_0.jpg?1468342712" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_LE_attorney.jpg?1468342743" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 12 Jul 2016 14:50:05 +0000 twebb 21509 at http://realtormag.realtor.org 5 Tips for Handling a Deposition http://realtormag.realtor.org/law-and-ethics/feature/article/2016/07/5-tips-for-handling-deposition <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Make sure you know how to act if you have to answer questions from an attorney. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/sam-silverstein">Sam Silverstein</a> </div> </div> </div> <!--paging_filter--><p>Given the complexity of real estate transactions, there&rsquo;s always a chance that something could go wrong&mdash;and that you will have to answer questions under oath about a deal you were involved with. The deposition could stem from an error you made or something you neglected to do, or the attorney might just want to interview you because of your involvement with the transaction. In any event, knowing how to handle yourself is critical.</p> <p>Here are five tips to help you deal with a deposition.</p> <h4>Don&rsquo;t say more than you have to.</h4> <p>Attorneys like it when someone says more than they need to during a deposition, because the extra information might prove useful if a case goes to trial, notes Robert A. Sayas, an attorney with Sayas, Schmuki, Rondini &amp; Plum S.C. in Wauwatosa, Wisc. That&rsquo;s why it&rsquo;s better to speak as concisely as possible if you have to answer questions during a legal proceeding&mdash;and to not provide information unless you&rsquo;re asked for it directly, he says. If &ldquo;yes&rdquo; or &ldquo;no&rdquo; will do, that&rsquo;s all you have to say, Sayas says. &ldquo;Answer the question asked of you. No more. No less.&rdquo;</p> <h4>Ask for clarification.</h4> <p>Always be sure you understand what you&rsquo;re being asked before answering when you&rsquo;re speaking during a deposition, says Marc W. Brown, an attorney with Goldberg Segalla in Buffalo, N.Y. &ldquo;It&rsquo;s OK to say you don&rsquo;t understand a question and ask for it to be rephrased,&rdquo; Brown says. &ldquo;You never know when your testimony could come up and be used against you.&rdquo;</p> <h4>Don&rsquo;t guess or speculate.</h4> <p>The last thing you want to do during a deposition is say something that is inaccurate or false, Brown says, so if you aren&rsquo;t sure of the answer to a question or don&rsquo;t remember a particular detail, say so. &ldquo;If you answer, it looks like you understand,&rdquo; he says. &ldquo;and if it turns out that [something you say] is not 100 percent correct, the other side will amplify it to the tenth degree before a jury.&rdquo;</p> <h4>Keep your feelings to yourself.</h4> <p>If it looks like you&rsquo;re prone to letting your emotions get the better of you, the attorney questioning you could take note and attempt to rattle you during a trial, says Sayas. &ldquo;Angry witnesses can be less credible to a jury and are less effective because they have a hard time staying on point,&rdquo; so it&rsquo;s essential to keep your cool during a deposition, he says.</p> <h4>Don&rsquo;t bring documents you&rsquo;d rather not share.</h4> <p>It may seem reasonable to have documents at hand during a deposition, but keep in mind that the other side could ask to see that material&mdash;and you might be compelled to comply with their request, says Brown. You could also be forced to turn over documents you say you used to refresh your memory, even if you don&rsquo;t have them with you, he adds. Your best course of action is to only bring along or discuss documents that you wouldn&rsquo;t mind sharing, Brown advises</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Make sure you know how to act if you have to answer questions from an attorney.</p> <p>&nbsp;</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LE_deposition.jpg" type="image/jpeg; length=40246">jul16_LE_deposition.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LE_deposition_0.jpg?1468341057" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_LE_deposition.jpg?1468341088" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/law-and-ethics/feature/article/2012/03/9-tips-for-surviving-deposition">9 Tips for Surviving a Deposition</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 12 Jul 2016 15:04:29 +0000 twebb 21511 at http://realtormag.realtor.org 6 Home Improvement Flubs That Cause Inspection Headaches http://realtormag.realtor.org/law-and-ethics/feature/article/2016/07/6-home-improvement-flubs-cause-inspection-headaches <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Poorly executed updates can trip up a home sale and pose safety concerns. Know what to look for at your next listing appointment. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p>Do-it-yourself household projects have become increasingly popular, but home inspectors are finding a host of safety problems caused by overconfident home owners seeking shortcuts. &ldquo;Home owners now see these DIY TV shows, which make these household remodeling projects look easy. They can go to a big box store and easily get the materials too,&rdquo; says Randy Sipe, president of the American Society of Home Inspectors in Spring Hill, Kansas. &ldquo;They think: &lsquo;How hard can it be?&rsquo;&rdquo; Howard Pegelow, a home inspector in Arizona and Wisconsin, says home safety is a top priority in his inspections. He looks for loose carpeting, uneven steps, and water temperature extremes, among other common risk factors. Here are additional concerns noted by Pegelow, Sipe, and others in the field:</p> <h4>Wobbly decks</h4> <p>Look for: insecurely attached railings and wobbling or improperly sized posts.</p> <p>&ldquo;Decks shouldn&rsquo;t move,&rdquo; says Scott Patterson, an inspector with Trace Inspections in the Nashville area. Wood decks can collapse if they&rsquo;re not properly attached to the house or if they rely on the house too much for support. &ldquo;Fasteners can corrode, which could result in failure of the deck. Many times owners are unaware all these problems exist,&rdquo; Sipe adds.</p> <h4>Incorrectly removed walls</h4> <p>Look for: sagging roofs and ceilings.</p> <p>Open floor plans are appealing, but not when they overlook structural issues, which can happen when home owners fail to identify load-bearing walls. Pay attention to the age of a home, Patterson says. In newer construction, homes tend to have greater side support, which can accommodate open floor plans. Older homes relied more on the center for stability, which can mean trouble for amateur wall-busters.</p> <h4>DIY plumbing</h4> <p>Look for: wrong pipes used for connections.</p> <p>A common error Patterson sees in plumbing jobs comes from home owners who purchase a sink and cabinet from a big-box store and handle the installation themselves. Using the wrong pipes often results in costly water damage. Patterson says he commonly sees flexible, accordion-shaped pipe under the sink for the drain, even though they do not comply with residential plumbing codes. Pipes should be smooth and unridged to prevent clogs or waste buildup.</p> <h4>Missing garage door sensors</h4> <p>Look for: sensors missing or not facing one another.</p> <p>Garage doors can pose a big safety threat if improperly installed, Sipe says. The safety sensors must be connected and aligned correctly for the garage door to go down, and if it doesn&rsquo;t, the owner may just uninstall them. Additionally, a poor connection could be the culprit of the sensor malfunction. Sipe says he often sees the safety cable being threaded incorrectly, which could cause it to break and send the garage door door crashing down.</p> <h4>Disarmed alarms</h4> <p>Look for: missing batteries or disconnected alarms.</p> <p>Home inspectors aren&rsquo;t always required to test smoke and carbon monoxide detectors, but many do. Municipalities often suggest installing them within 15 feet of the primary entrance to each sleeping room. Home owners often remove them if they start chirping or disconnect them to prevent false alarms as they cook. &ldquo;Many times I&rsquo;ll open it up and find the battery is gone,&rdquo; Pegelow says. &ldquo;That is a big safety concern.&rdquo;</p> <h4>Faulty electrical</h4> <p>Watch for: exposed wiring and overloaded circuits.</p> <p>Electrical problems often emerge when an addition has been made to a home, such as a basement or attic remodel. Home owners may add two wires to one circuit breaker where there should be only one. Or, Sipe says, he sees amateurs using a wire that&rsquo;s too small in the breaker, which could pose a fire hazard.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Poorly executed updates can trip up a home sale and pose safety concerns. Know what to look for at your next listing appointment.&nbsp;</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_HD_inspections.jpg" type="image/jpeg; length=22592">jul16_HD_inspections.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_HD_inspections_0.jpg?1468343143" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_HD_inspections.jpg?1468343166" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/commentary/article/2014/03/why-you-need-calmer-home-inspections">Why You Need a &#039;Calmer&#039; at Home Inspections</a> </div> <div class="field-item even"> <a href="/law-and-ethics/feature/article/2015/05/inspecting-inspectors">Inspecting the Inspectors</a> </div> <div class="field-item odd"> <a href="/daily-news/2015/10/07/3-home-inspection-deal-breakers">3 Home Inspection Deal-Breakers</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 12 Jul 2016 14:35:29 +0000 mwhite 21508 at http://realtormag.realtor.org Are You Addicted to Your Phone? http://realtormag.realtor.org/technology/feature/article/2016/07/are-you-addicted-your-phone <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> If you’re tied to your phone all day and night, try these strategies for untethering yourself—even for a little while. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, July 13, 2016</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/john-n-frank">John N. Frank</a> </div> </div> </div> <!--paging_filter--><p>If you&rsquo;re tied to your phone all day and night, try these strategies for untethering yourself&mdash;even for a little while.</p> <p>Maria Azuaje admits that she can&rsquo;t be without her phone. &ldquo;I tried to turn it off at 8 p.m., but I have never been able to. I&rsquo;m addicted, completely,&rdquo; says Azuaje, a sales associate with Berkshire Hathaway HomeServices Florida Properties Group in Miami.</p> <p>If you take your phone to bed with you, can&rsquo;t manage not to peek at it even when you&rsquo;re with a client, and use it to scan social media whenever you have a minute of downtime, you&rsquo;re probably addicted to your phone. But what if it starts to affect your business&mdash;or your life? Here are some tips to keep your addiction in check:</p> <h4><strong>Shut it down during one activity each day.</strong></h4> <p>Pick a time when you do something routine&mdash;eat dinner with family, play with your kids, or take a relaxing bath&mdash;and turn your phone off during it. After spending some uninterrupted time focusing on an activity, you might feel refreshed. If you&rsquo;re really serious about ungluing yourself from your phone, pick a time each night to turn it off until morning. You&rsquo;ll probably get better sleep.</p> <h4><strong>Turn off the vibrate function.</strong></h4> <p>You probably put your phone on silent when you&rsquo;re with a client, but you might leave it on vibrate mode. Even when it vibrates, you instinctually reach for your phone, and you don&rsquo;t want that distraction when you&rsquo;re conducting business and it sends the wrong message to the person you&rsquo;re meeting with. Turn the vibrate mode off, put it on silent, and put your phone away when a client needs your full attention.</p> <h4><strong>Disable notifications.</strong></h4> <p>Between Facebook, Twitter, Instagram, and every other app you have on your phone, you could get a new notification of activity every minute. Turn notifications off on your phone so you don&rsquo;t feel compelled to keep up with every alert.</p> <h4><strong>Create a social media hour.</strong></h4> <p>Set aside an hour each day to focus solely on your social media channels. Even if it&rsquo;s just to scroll through feeds on your phone for fun, put a time limit on it.</p> <h4><strong>Hire an administrative assistant. </strong></h4> <p>Let this person be the first point of contact for new clients so you&rsquo;re not constantly fielding phone calls. You can also forward calls from your cell to your assistant during times when you need to minimize distraction. This approach provides callers with immediate attention without interrupting you.</p> <p><em>Sources: Maria Azuaje, Berkshire Hathaway HomeServices Florida Properties Group, Miami; Allison Gold, Rodeo Realty, Los Angeles; Naomi Lempert Lopez, Coldwell Banker Previews International, San Francisco</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>If you&rsquo;re tied to your phone all day and night, try these strategies for untethering yourself&mdash;even for a little while.&nbsp;</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_T_phones.jpg" type="image/jpeg; length=45620">jul16_T_phones.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_T_phones_0.jpg?1468341322" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/jul16_LP_T_phones.jpg?1468341346" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2012/02/06/twitter-facebook-for-business-or-addiction">Twitter, Facebook: For Business or Addiction?</a> </div> <div class="field-item even"> <a href="/daily-news/2015/07/06/you-may-be-compulsive-networker-if">You May Be a Compulsive Networker If... </a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/relationship-management/article/2014/05/overconnectivity-when-too-much-tech-hurt">Overconnectivity: When Too Much Tech Hurts Your Relationships</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 12 Jul 2016 15:37:26 +0000 twebb 21513 at http://realtormag.realtor.org