Articles http://realtormag.realtor.org/articles en His Million-Dollar Moment http://realtormag.realtor.org/first-person/powerofr/article/2014/04/his-million-dollar-moment <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> In line with his nature of giving, Bob Merrick, a New Orleans REALTOR®, became the first-ever individual donor to give $1 million to the United Way of Southeast Louisiana. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, April 22, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>Money is the root of all evil, they say, but not when it falls into the right hands &mdash; the hands, say, of someone like Bob Merrick.</p> <p>Merrick, CCIM, CRE, a wealthy real estate mogul and owner and CEO of Latter &amp; Blum Inc., REALTORS&reg;, in New Orleans, could have spent $1 million on a lot of things. But it&rsquo;s his nature to give, so he took that money and wrote a million-dollar check to the United Way of Southeast Louisiana (UWSELA). The gift marked the largest-ever from an individual to UWSELA, and it made Merrick the first person in Louisiana to join the prestigious United Way Million Dollar Roundtable &mdash; a group that counts Bill and Melinda Gates, Warren Buffett, and George Clooney among its members.</p> <p>&ldquo;I was not born wealthy, and I believe in helping those who are down on their luck pull themselves up by their own bootstraps,&rdquo; Merrick says. &ldquo;And I hope to encourage more people with the ability to give to do so. Can you imagine all the good we could do for our community if everyone voluntarily gave according to their means?&rdquo;</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/7Hu_NRGd0qQ" width="560"></iframe></p> <p>&ldquo;Bob is the first to demonstrate this caliber of giving,&rdquo; says UWSELA President Michael Williamson. &ldquo;United Way hopes more will join him because the need is great in southeast Louisiana. Bob Merrick is one of a kind. He&rsquo;s a man of exceptional character, a man for the ages &hellip; and we at United Way have been blessed to call him friend.&rdquo;</p> <p>Merrick has a history of giving back to his community that long precedes his generous donation to United Way. He&rsquo;s been a longtime supporter of Junior Achievement, a nonprofit that brings real-world lessons to the classroom; he helped set up the Max Derbes III Professorship in Real Estate at the University of New Orleans&rsquo; Business School; and he runs his own scholarship fund for the children of Latter &amp; Blum employees.</p> <blockquote> <p><strong>How Do You Show the #PowerofR?</strong></p> <p>Email REALTOR&reg; Magazine senior editor Graham Wood at <a href="mailto:gwood@realtors.org">gwood@realtors.org</a>, and tell us your story! Please include photos and/or videos of your project.</p> </blockquote> <p>He even paid for temporary housing himself for employees who were forced to relocate during Hurricanes Katrina and Rita.</p> <p>REALTOR&reg; Magazine caught up with Merrick to learn more about him and his penchant for good deeds.</p> <h4> RM: What&rsquo;s your background in real estate?</h4> <p>Merrick: My stepfather was a wonderful gentleman who had a small commercial real estate appraisal company. I started working weekends and summers, learning the appraisal business. After college (I graduated from Tulane University in New Orleans) and military, I went to work in the appraisal business. At that time, you had to be 28 years old to get your MAI designation. I got mine at 28 &mdash; I believe I was one of the youngest in the country.</p> <p>One of the things I quickly learned is that you are limited in the amount of money you can make doing appraisals, and my interest pretty quickly turned to brokerage and development. I built my first spec warehouse in 1970 (112,500 square feet). It quickly leased up, and I started building more. All of this was done with partners that had money. I contributed the expertise and very little cash.</p> <p>Fast forwarding, by 1985 I was probably the largest owner of warehouse and distribution space in the greater New Orleans market. In mid-&rsquo;85, my main lender, Equitable Life Insurance, came to me and said they would like to buy everything I owned for IBM&rsquo;s pension fund. I sold and had cash for the first time.</p> <p>In 1986 I bought Latter &amp; Blum Inc., REALTORS&reg;. This was an extremely difficult time in the middle of the oil bust. It took three years to bring the company to profitability. Today, we do $2.9 billion in residential and commercial sales and leasing.</p> <h4> How did charity work become a focus of yours? What has been your inspiration to give back to your community?</h4> <p>My business is selling homes and handling the real estate needs of business. The capacity of a community to take care of the less fortunate is one thing that strongly affects the quality of life in that community. From that standpoint, I am helping my own business as much as helping the less fortunate. It is an investment in my community that comes back in spades.</p> <h4> Why the United Way of Southeast Louisiana? What work do they do that is particularly inspiring to you?</h4> <p>I began my interest in United Way during my 20s and 30s. I was part of a team that would visit with charities that United Way funded to make sure they were handling the money in a business-like manner. This accountability impressed me greatly. I moved on to head the campaign, and I was a board member and chairman of the board of directors. I have always been of a mind to &ldquo;pay it forward.&rdquo;</p> <h4> Why a $1 million gift? It seems like quite a large amount for one person to give.</h4> <p>It came about because the Southeast Louisiana chapter was hosting the Million Dollar Roundtable in New Orleans for the first time in 30 years, and there was not a member in the state of Louisiana. I became the first because I wanted us represented, and I wanted to be the &ldquo;bell cow&rdquo; that brought in other donors in the state.</p> <h4> What&rsquo;s the most giving thing anyone has ever done for you?</h4> <p>The most giving thing that anyone has ever done for me has been the mentors that I have had in my life, starting with my stepfather, Max J. Derbes Sr., and a gentleman from Baton Rouge named L. Heidel Brown (both SIORs), whose company, C.J. Brown, I own today.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>In line with his nature of giving, Bob Merrick, a New Orleans REALTOR&reg;, became the first-ever individual donor to give $1 million to the United Way of Southeast Louisiana.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_POR_Merrick.jpg" type="image/jpeg; length=39093">apr14_POR_Merrick.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_POR_Merrick_0.jpg?1398203153" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_POR_Merrick.jpg?1398203173" /> </div> </div> </div> <div class="field field-type-text field-field-main-image-credit"> <div class="field-label">Main Image Credit:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Bob Merrick, right, presents UWSELA CEO Michael Williamson with a $1 million check. </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> #PowerofR Mon, 21 Apr 2014 17:22:35 +0000 gwood 16080 at http://realtormag.realtor.org 2014 Green Real Estate: Advice http://realtormag.realtor.org/product-guide/marketing/article/2014/04/2014-green-real-estate-advice <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> When we reached out to our friends on social media for ideas of how to go green, REALTORS® responded with some great tips. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p>I have NAR&rsquo;s Green designation, and <a href="https://www.facebook.com/deborah.huntley.37" target="_blank">my Facebook page</a> helps to get the green word out to all current and future buyers and sellers. I host a TV show called &ldquo;Green Living for Real Estate&rdquo; on Sandwich Community Television to educate and inform buyers and sellers about saving energy and green features that can add value to their homes.<em> &mdash;Deborah DC Huntley</em></p> <p>I bought a new Honda Insight hybrid back in 2010 and traded it in for another one last summer. I&rsquo;ve saved around 3,500 gallons of gas so far, compared to the non-hybrid that I drove before. That amounts to a dollar savings of around $13,000&hellip; It&#39;s not the big SUV, Lexus, or Mercedes that many agents drive, but in another two and a half years, it will probably pay for itself,&nbsp; and it helps reduce emissions in the environment as well.<em> &mdash;Mike Karras</em></p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/04/product-guide-2014-green-real-estate">Introduction: 2014 Green Real Estate</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-sellers">Sell Property in Less Wasteful Ways</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-buyers">Make the Buying and Moving Process More Environmentally Friendly</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-office">Green Your Office Environment</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-products">Products to Help Your Business Go Green</a></li> </ul> </blockquote> <p>I&#39;m a broker, so my role is a bit different. I try to constantly teach ways to be greener through the use of digital signatures, PDF printers, and Evernote. There will still be a need for paper in certain situations, so I give agents latitude to slowly adapt.<em> &mdash;Joanna Williams</em></p> <p>I am paperless. Clients go to my website and can upload all their documents via a secure network. If they come to my office, I scan their docs and do not make copies. We&#39;ve been paperless for two years &mdash;<em>Jessica De La Roca-Barrientos </em></p> <p>Starting in 2014, all of my clients get free memberships at <a href="http://www.saveenergyforkids.com/" target="_blank">Save Energy for Kids</a> and pledge to save as much energy in their homes as possible and teach their kids to do the same. #soproud &mdash;<em><u>Lovly Mya</u></em></p> <p><a href="https://www.dropbox.com/" target="_blank">Dropbox</a>! And I send all my clients a live plant. &mdash;<em>Stacy Diana Green</em></p> <p>I use my iPad on showings and no longer print MLS sheets. &mdash;<em>Lisa Ramos</em></p> <p>I am personally vetting and recommending services that I know use green techniques wherever possible, and that are transparent in their dealings. &mdash;<em>Wynn Creasy</em></p> <p>As I show buyers older homes for sale, I suggest specific ways to increase insulation, replace older appliances with high-efficiency <a href="https://www.energystar.gov/" target="_blank">Energy Star</a> models, water conservation measures, maybe solar, and non-VOC paint to improve indoor air quality.<em> &mdash;Davena Gentry </em></p> <p>I ride my 40 mpg motorcycle whenever possible, or drive my 38 mpg clean diesel car when necessary. I also limit my driving distance with GPS routing. &mdash;<em>Mason Saxton</em></p> <p>I use Dropbox for information, <a href="http://www.goconnectapp.com/" target="_blank">GoConnect</a> for staying on tasks to be done, <a href="http://www.voicepad.com/" target="_blank">VoicePad</a> for instant information instead of flyer boxes, and CRM to keep in touch with past clients. &mdash;<em>Susan Robertson</em></p> <p>If my seller has a dated property, I advise them to maximize asking price by getting a <a href="http://www.resnet.us/energy-rating" target="_blank">HERS</a> rating with a suggested upgrade package which we could market to the potential buyers. We could also partner with a lender, and even add upgrades in a energy-efficient mortgage loan, should it be required. &mdash;<em>Christopher Rogers </em></p> <p>NWMLS just implemented a totally paperless transaction manager that includes cloud storage and virtual signing ... LOVING IT. They already provide us an app direct to listings so we don&rsquo;t have to print listings for showing. &mdash;<em>Sarah Cazier</em></p> <p>Trying to go paperless on contracts using <a href="http://www.backagent.com/" target="_blank">BackAgent</a>, using <a href="https://www.docusign.com/" target="_blank">DocuSign</a> for signatures via e-mail, not showing homes we know in advance have an issue the buyer does not like, using the USPS vs. making deliveries of flyers. Thinking ahead to combine tasks. Visiting office only when necessary. Recycle files when possible. &mdash;<em>Mark McNitt</em></p> <p>Dropbox! Dropbox! Dropbox! &mdash;<em>Jennifer Langston-Justus</em></p> <p>Went to paperless files in 2013 &hellip; It has been a very difficult transition but it&#39;s crazy to think of how much paper we have all wasted during a real estate transaction. &mdash;<em>Heidi Wills</em></p> <p>Digital contracts and digital closing packages. Not to mention a digital deposit of my paycheck. Saving trees and fuel! &mdash;<em>Right Choice Realty, LLC</em></p> <p>I use a system called <a href="http://www.skyslope.com/" target="_blank">SkySlope</a> for digital signatures and digital escrow files; it&#39;s very user-friendly! Our brokerage said &ldquo;bye-bye&rdquo; to paper files a couple years ago and it&rsquo;s really made life easier and has saved hundreds of trees. &mdash;<em>List With Bliss</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>When we reached out to our friends on social media for ideas of how to go green, REALTORS&reg; responded with some great tips.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_advice.jpg" type="image/jpeg; length=20200">apr14_BG_G_RE_advice.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_advice_0.jpg?1398102909" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_BG_Green_RE_4.jpg?1398102935" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2014/04/07/buyers-want-green-more-they-think">Buyers Want &#039;Green&#039; More Than They Think</a> </div> <div class="field-item even"> <a href="/daily-news/2013/05/14/green-housing-red-hot">&#039;Green&#039; Housing is Red Hot</a> </div> <div class="field-item odd"> <a href="/home-and-design/feature/article/2009/02/10-ways-make-your-house-greener">10 Ways to Make Your House Greener</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Fri, 18 Apr 2014 21:28:30 +0000 gwood 16070 at http://realtormag.realtor.org 2014 Green Real Estate: Products http://realtormag.realtor.org/product-guide/marketing/article/2014/04/2014-green-real-estate-products <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Clients looking for green movers? Or maybe you’re looking for a more environmentally friendly closing gift. Check out our selection of green products and services that can help. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p>As we mentioned in the <a href="/product-guide/marketing/article/2014/04/product-guide-2014-green-real-estate">introduction to this product guide</a>, one of the best ways to ensure eco-friendly processes in your business is to stay local. This guide to green products is intended to provide a launch point for you to incorporate environmentally friendly companies into your affiliate list. And remember: Another way to practice green (while saving green at the same time) is to avoid purchasing new products you and your clients don&rsquo;t really need. So, before you recycle, make sure you&rsquo;re reusing and reducing &mdash; purchasing and using less &mdash; when possible.</p> <h4> Moving Help</h4> <p>Check out <a href="http://greenmoversusa.com/" target="_blank">GreenMoversUSA</a> to find someone nearby to whom you can refer your environmentally conscious clients. The site has a clear rating system that denotes commitments as small as cardboard recycling to as significant as carbon offset programs and biodiesel trucks.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/04/product-guide-2014-green-real-estate">Introduction: 2014 Green Real Estate</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-sellers">Sell Property in Less Wasteful Ways</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-buyers">Make the Buying and Moving Process More Environmentally Friendly</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-office">Green Your Office Environment</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-advice">How Others in the Industry Are Greening Their Practices</a></li> </ul> </blockquote> <p>A somewhat new trend popping up across the country is companies providing reusable packing crates instead of cardboard boxes for movers. There are a number of local and regional box rental companies around the country, but <a href="http://www.rentacrate.com/" target="_blank">Rentacrate</a> is one of the few commercial-friendly, nationwide options. They also offer shredding, electronic recycling, and the opportunity to earn points toward LEED certification.</p> <p>Here are some more localized options:</p> <ul> <li> <a href="http://www.lifetotes.com/" target="_blank">LifeTotes</a> (Boston)</li> <li> <a href="http://www.ecopackrental.com/" target="_blank">Ecopack</a> (Central Ohio)</li> <li> <a href="http://www.alienbox.com/" target="_blank">AlienBox</a> (Portland)</li> <li> <a href="http://juggleboxmoving.com/" target="_blank">Jugglebox</a> (New York, Connecticut, and New Jersey)</li> <li> <a href="http://www.brewcityboxes.com/" target="_blank">Brew City Boxes</a> and <a href="http://madisongreenbox.com/" target="_blank">Madison Green Box</a> (Wisconsin)</li> <li> <a href="https://www.zippgo.com/" target="_blank">ZippGo</a> (San Francisco Bay Area)</li> <li> <a href="http://www.rentthebox.com/" target="_blank">Rent The Box</a> (Atlanta)</li> <li> <a href="https://www.bronkobox.com/" target="_blank">Bronko Box</a> (Austin, Texas)</li> <li> <a href="http://www.pollybox.com/" target="_blank">Polly Box</a> (Southern California)</li> <li> <a href="http://www.ezbins.com/" target="_blank">EZBins</a> and <a href="http://www.bin-it.com/" target="_blank">Bin-It</a> (New York area)</li> <li> <a href="http://www.pureboxdfw.com/" target="_blank">PureBox</a> (Dallas&ndash;Fort Worth)</li> <li> <a href="http://www.piggyboxes.com/" target="_blank">PiggyBoxes</a> (Irvine, Calif.)</li> <li> <a href="http://www.recratetn.com/" target="_blank">Recrate</a> (Nashville, Tenn.)</li> <li> <a href="http://www.redi-box.com/" target="_blank">Redi-Box</a> (Chicago)</li> <li> <a href="http://www.rentagreenbox.com/" target="_blank">Rent a Green Box</a> (Los Angeles/Orange County)</li> </ul> <p>Serving Multiple Markets:</p> <p><a href="http://repax.com/" target="_blank"><strong>Repax</strong></a></p> <ul> <li style="margin-left: 0.5in;"> Baltimore, Washington, D.C., and Northern Virginia</li> <li style="margin-left: 0.5in;"> New York City and Boston</li> <li style="margin-left: 0.5in;"> Los Angeles and Orange County</li> </ul> <p><a href="http://www.elfboxes.com/" target="_blank"><strong>Elf Boxes</strong></a></p> <ul> <li style="margin-left: 0.5in;"> Washington, D.C.</li> <li style="margin-left: 0.5in;"> Palm Beach, Fla.</li> </ul> <p><a href="http://frogbox.com/" target="_blank"><strong>FrogBox</strong></a></p> <ul> <li style="margin-left: 0.5in;"> Canada</li> <li style="margin-left: 0.5in;"> Minnesota</li> <li style="margin-left: 0.5in;"> Washington</li> <li style="margin-left: 0.5in;"> Idaho</li> </ul> <p><a href="http://www.wegobox.com/#&amp;panel1-1" target="_blank"><strong>Wegobox</strong></a></p> <ul> <li style="margin-left: 0.5in;"> Chicago</li> <li style="margin-left: 0.5in;"> Washington, D.C.</li> </ul> <p>If your clients really want to use cardboard, help them find sources of used moving boxes. <a href="http://www.boxcycle.com/" target="_blank">BoxCycle.com</a> is a clearinghouse for used boxes, and can be utilized to buy or sell used boxes nationwide.</p> <h4> Closing Gifts</h4> <p>Gift baskets featuring organic treats are available from a variety of national chains, such as <a href="http://www.harryanddavid.com/" target="_blank">Harry and David</a>. But you might consider something local, since shorter shipping distances will reduce the carbon footprint of your gift twice over (once on its way to the gift basket aggregator, and again on its way to your customer). Try googling &ldquo;[your location] organic gift basket&rdquo; or contact local food, beverage, and candy stores to see if they have a gift basket program.</p> <p>If you can&rsquo;t find something locally, <a href="http://www.americasbestorganics.com/" target="_blank">America&rsquo;s Best Organics Inc.</a> is a good alternative. A certified <a href="https://www.bcorporation.net/" target="_blank">B Corporation</a> based in Boulder, Colo., they curate products from brands that offer organic, fair trade, non-GMO products.&nbsp;</p> <p>Giving plants as a closing gift is a tradition older than the green movement itself. Again, it&rsquo;s best to stay local; your neighborhood greenhouse should be able to recommend native plants that are easy to care for. <a href="http://findnativeplants.com/" target="_blank">Find Native Plants</a> is an excellent resource for identifying easy-to-grow and environmentally beneficial plants specifically for your area of the country. The site also links users with local nurseries where you can purchase the plants in question.</p> <p>If you&rsquo;re looking for a national plant-supply option, <a href="http://www.seedsoflife.com/" target="_blank">Seeds of Life</a> will take into account your local area. The company grows tree saplings in house and matches recipients according to their growing region, with products available that are native to all growing regions throughout America. The trees are packaged in a 100 percent natural jute bag and accented with a silk ribbon, personalized card, and engraved tag. The gifts also include an individual watering tool and care directions.</p> <p>For clients who are greener in their hearts than they are in their thumbs, consider having a tree planted in their name in one of the national forests. The <a href="https://www.nationalforests.org/" target="_blank">National Forest Foundation</a> allows individuals to give one-time gifts in honor of others, but they also have business partnerships available to companies that are interested in ongoing philanthropic projects. The organization sends cards (electronic or regular mail, depending upon how much you give) to the recipients, announcing your gift. The organization will plant a tree for every dollar you give to their tree-planting programs, so even smaller amounts of money can go a long way.</p> <p>If a tree seems too big and abstract, you can also consider purchasing <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-sellers">air-cleaning plants mentioned in the &quot;working with sellers&quot; portion of this guide</a>.</p> <p>Perhaps the most practical gift you can give clients is a basket of eco-friendly cleaning supplies. While many brands make claims about being green these days, there&rsquo;s no consensus on what that means. Below, we collected a list of household cleaning products that have earned an &ldquo;A&rdquo; rating from the Environmental Working Group, which means the product has few or no known or suspected hazards to health or the environment, as well as a thorough ingredient disclosure. This is just a sampling of the research and advocacy organization&rsquo;s Guide to Healthy Cleaning.</p> <ul> <li style="margin-left: 0.5in;"> Green Shield Organic All-Purpose Cleaner Degreaser, Fresh</li> <li style="margin-left: 0.5in;"> Whole Foods Market Green MISSION Organic All-Purpose Spray Cleaner &amp; Degreaser, Lemon Zest</li> <li style="margin-left: 0.5in;"> Dr. Bronner&#39;s Sal Suds Liquid Cleaner</li> <li style="margin-left: 0.5in;"> Simple Green Naturals Glass &amp; Surface Care, Rosemary Mint</li> <li style="margin-left: 0.5in;"> Green Shield Organic Biodegradable Surface Wipes, Fresh</li> <li style="margin-left: 0.5in;"> Ballard Organics All-Purpose Concentrated Liquid Soap, Jasmine/Bergamot</li> <li style="margin-left: 0.5in;"> Planet All Purpose Spray Cleaner</li> <li style="margin-left: 0.5in;"> Ology Glass Cleaner</li> <li style="margin-left: 0.5in;"> Eco-Me Scrub Cleanser, Emily</li> <li style="margin-left: 0.5in;"> Earth Friendly Products Concentrated Carpet Shampoo</li> <li style="margin-left: 0.5in;"> Simple Green Naturals Carpet Care</li> <li style="margin-left: 0.5in;"> Martha Stewart Clean Wood Floor Cleaner</li> <li style="margin-left: 0.5in;"> Eco-Me Wood Polish, Kate</li> <li style="margin-left: 0.5in;"> Aussan Natural Nursery Odor Eliminator</li> <li style="margin-left: 0.5in;"> LA&#39;s Totally Awesome Power Oxygen Base Cleaner</li> <li style="margin-left: 0.5in;"> Seventh Generation Natural Tub &amp; Tile Cleaner, Emerald Cypress &amp; Fir</li> <li style="margin-left: 0.5in;"> Earth Friendly Products Shower Kleener&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li> </ul> <h4> Marketing Your Business</h4> <p>When you&rsquo;re marketing yourself as an eco-friendly real estate professional, make sure you&rsquo;re aware of the <a href="http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-issues-revised-green-guides/greenguides.pdf" target="_blank">Federal Trade Commission&rsquo;s &ldquo;Green Guides,&rdquo;</a> designed to help marketers avoid making misleading environmental claims. These guides, updated in October 2012, can help you identify the types of businesses you want to partner with, and can help you market yourself as green in a more transparent way.</p> <p>Also, as mentioned elsewhere in this guide, you may want to consider pursuing <a href="http://www.greenresourcecouncil.org/earning-nars-green-designation/what-nars-green-designation" target="_blank">NAR&rsquo;s Green designation</a> as a way to distinguish yourself from the pack.</p> <p>You may want to reconsider your print marketing to focus more on online outreach and avoid using so much paper to get the word out about your business. But one paper product that technology hasn&rsquo;t managed to render obsolete is the business card, an eco-friendly version of which is provided by the folks at <a href="http://us.moo.com/" target="_blank">MOO</a>. They use 100 percent recycled, 100 percent recyclable paper that&rsquo;s manufactured in a factory powered by wind turbines. It&rsquo;s free from chlorine and acid, and it&rsquo;s Green-e certified and Green Seal certified.</p> <p>If you&rsquo;re still into printing your logo on marketing items, make sure the products you choose are made in a sustainable way &mdash; extra points if your product can help potential clients minimize waste in their own lives, as is the case with reusable bags. Be sure to choose a reusable bag company that adheres to environmental standards, such as <a href="http://www.ecobags.com/" target="_blank">Eco-Bags</a>. For around $10 a tote, you can have your own design silk-screened onto a small order of bags made from organic fabric or recycled, sustainably harvested cotton (bulk pricing available). Eco-Bags is also a B Corporation that works to ensure fair wages for those producing their bags.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Clients looking for green movers? Or maybe you&rsquo;re looking for a more environmentally friendly closing gift. Check out our selection of green products and services that can help.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_products.jpg" type="image/jpeg; length=20228">apr14_BG_G_RE_products.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_products_0.jpg?1398102756" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_BG_Green_RE_3.jpg?1398102771" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/feature/article/2008/04/3-easy-ways-green-your-office">3 Easy Ways to Green Your Office </a> </div> <div class="field-item even"> <a href="/daily-news/2014/04/07/buyers-want-green-more-they-think">Buyers Want &#039;Green&#039; More Than They Think</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/05/14/green-housing-red-hot">&#039;Green&#039; Housing is Red Hot</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Fri, 18 Apr 2014 21:03:02 +0000 gwood 16069 at http://realtormag.realtor.org 2014 Green Real Estate: The Office http://realtormag.realtor.org/product-guide/marketing/article/2014/04/2014-green-real-estate-office <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Real estate may have you out and about most of the day, but that doesn&#039;t mean you shouldn&#039;t take a good look at the sustainability of your office environment. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p>Whether you do the majority of your work in a big brokerage office, at home, or in a coffee shop, there are many ways to make the administrative part of your job greener.</p> <p>Going paperless is one of the biggest contributions to the environment real estate professionals can make. There are many programs that can help you manage this task, but ultimately, it&#39;s most important that you find software that works for you; otherwise, you won&rsquo;t use it. So be sure to check out a few related product guides from REALTOR&reg; Magazine to find the right <a href="/product-guide/marketing/article/2014/03/product-guide-2014-relationship-management-tools">relationship management</a> and <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">office productivity software</a>.</p> <p>Now that even the FHA is accepting digital signatures, you have no excuse for not going paperless. Of course, that doesn&rsquo;t mean that others involved in the transaction will feel completely comfortable with it.</p> <p>&quot;The number-one barrier to greening the industry is probably getting people to use paperless solutions,&quot; says Joe Schutt, ABR, CRS, Green, broker/co-owner of Unit Realty Group in Boston. He says his city&#39;s somewhat conservative attitudes can make it more difficult to move away from paper, but that it&#39;s important to educate stakeholders on the ease of being paperless on the go. &quot;I approach it in a way that this is going to make it a lot easier &hellip; and it is really easy to use DocuSign.&quot;</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/04/product-guide-2014-green-real-estate">Introduction: 2014 Green Real Estate</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-sellers">Sell Property in Less Wasteful Ways</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-buyers">Make the Buying and Moving Process More Environmentally Friendly</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-products">Products to Help Your Business Go Green</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-advice">How Others in the Industry Are Greening Their Practices</a></li> </ul> </blockquote> <p>Of course, when you&#39;re seeking out new office solutions as a member of the National Association of REALTORS&reg;, it always makes sense to get all the discounts and member-only offers you&#39;re entitled to. Learn more about REALTOR Benefits&reg; Partners that can help you cut down on or eliminate paper &mdash; such as transaction management and e-signature solutions provided by&nbsp;DocuSign (including <a href="https://www.docusign.com/promo/sweepstakes/narplus" target="_blank">DocuSign for REALTORS&reg; PLUS</a>) and forms and transaction management solutions from zipLogix (zipForm Plus,&nbsp;and&nbsp;relay) &mdash; at <a href="http://www.realtor.org/programs/realtor-benefits-program" target="_blank"><em>REALTOR.org</em></a>.</p> <p>Schutt also points out that going paperless isn&rsquo;t green merely because of the lack of paper. It&rsquo;s also saving ink, and saving carbon in terms of driving to the store and the amount of gas it took for the truck to deliver the ream of paper to that store.</p> <h4> Go Beyond Paperless</h4> <p>The idea of the paperless office has been around for decades, and real estate pros across the country get closer to attaining that ideal every year. But it seems paper use crops up in the little spaces between paperless solutions, when your transaction management software fails to communicate with your website or your CRM, say. Maybe it&rsquo;s time for your company to take things a step further with a completely paperless system.</p> <p>A couple years ago, Federal Title &amp; Escrow Company in Washington, D.C., did just that. The company built an online platform called <a href="http://workflow.com/" target="_blank">WorkFlow</a> that has allowed workers to ditch most of the paper while streamlining the settlement process at the same time.</p> <p>The way it works is that a home buyer or real estate agent can go to their website and request a quote for a loan product, with no login or password required. The company&rsquo;s operations manager is alerted via e-mail and assigns a processor to the case, scheduling it on the WorkFlow calendar.</p> <p>On the back end, any staff member with credentials is able to log into the system and look up the transaction using a name or a property address, for example. Staff can see if documents are missing. They can also see if an e-mail has been opened or not and resend e-mail requests on the spot. Federal Title &amp; Escrow Company also offers clients their closing documents on branded USB drives, to further avoid paper.</p> <p>&ldquo;Instead of waiting for documents to come in, WorkFlow automatically pushes out requests and reminders for documents and other information as the case makes its way through the settlement pipeline,&rdquo; says Federal Title &amp; Escrow Company Marketing Director Nikki Smith. &ldquo;The end result is fewer surprises or delays at settlement, happier agents, and overall better customer service.&rdquo;</p> <h4> Green the Space</h4> <p>If you own your own office space, consider what it might take to get the office LEED-certified. There are several levels to the certification process, with some initial requirements being as simple as providing bicycle facilities.</p> <p>But pursuing LEED certification requires significant funds and time commitment. If you&#39;re not ready to take the LEED route, start smaller. The <a href="http://green.harvard.edu/programs/green-offices" target="_blank">Harvard Green Office Program</a> is a four-tiered, do-it-yourself effort designed to be spearheaded by employees who want to take the lead on greening their workspace.</p> <p>If you&rsquo;re simply looking for ways to keep your office space cleaner with fewer toxins and less money, NAR&rsquo;s <a href="http://www.houselogic.com/green-living/" target="_blank">HouseLogic</a> has a ton of great do-it-yourself cleaning product ideas and green-cleaner product trials. The site is also an excellent source of other green-focused content you can use in your newsletters and blogs. Learn more about it in the <a href="http://members.houselogic.com/start/" target="_blank">REALTORS&reg; Content Resource</a> section.</p> <h4> Reuse</h4> <p>It&rsquo;s no secret that most workplaces can be quite wasteful. Finding ways to reuse common items can sometimes make a bigger impact than going out and purchasing new &quot;green&quot; products.&nbsp; It can also save you a bit on the bottom line.</p> <p>High turnover is no excuse for your brokerage&rsquo;s large carbon footprint. Try bringing in reusable name badges such as the <a href="http://themightybadge.com/" target="_blank">Mighty Badge</a> kit from Imprint Plus. Their name tags are sturdy, yet 100 percent recyclable and reusable.</p> <p>You should already be recycling used paper, but why not give it one more run before it leaves your office? Set up an accessible place for people to dump scrap paper, perhaps next to the printer. Tell officemates to drop off non-sensitive paperwork that still has life left in it. At your next sales meeting, stack the paper blank-side-up on a clipboard and hand it out to folks who want to take notes. Or, if you&rsquo;re feeling crafty, try making simple but sweet scrap-paper notebooks <a href="http://www.marthastewart.com/997715/unique-scrap-paper-notebooks" target="_blank">a la Martha Stewart</a>. You could easily brand them with used or out-of-date office stationery.</p> <h4> Recycle</h4> <p>Make it easier to recycle by posting a list of what specifically is recyclable in the office and what is not. Your city or collection company should be able to provide you with a list of items that can be recycled. While you&rsquo;re at it, why not ask if they offer composting services? If they do, ask for more information on how to set it up for your office. If not, ask why not. The law of supply and demand works here too.</p> <p>Of course, some commercial buildings don&rsquo;t have recycling programs at all. Mel Harris, ABR, GRI, Green, owner of Elements Realty Group, LLC and commercial practitioner with Keller Williams Fort Worth, Texas, says he does his best to encourage the development of such programs, but &ldquo;at the end of the day, most commercial building decisions are still about the bottom-line dollar.&rdquo;</p> <p>So, when he found out his office building didn&rsquo;t have a recycling program, he decided to take the matter into his own hands.</p> <p>&ldquo;Recycling in-house is a huge thing for me &hellip; so I take my stuff home myself,&rdquo; Harris says. He adds that the practice &ldquo;caught on with a couple of people who don&rsquo;t mind the extra effort.&rdquo;</p> <p>Is your office fridge crowded with plastic water bottles? Schutt says one of the first things he would suggest to brokers who want to create a greener office environment is to go to a water cooler or faucet purifier system. &ldquo;That way you&rsquo;re cutting down on all that extra plastic,&rdquo; he notes.</p> <h4> Supplies</h4> <p>In cases when you&rsquo;re forced to buy new, consider the source. There are a lot of options out there for obtaining office supplies. But as with most attempts at being environmentally friendly, the best way to purchase products is locally. Try googling your area + &ldquo;green office supplies,&rdquo; and see if anything credible pops up.</p> <p>If you&rsquo;re looking to switch to a green but national supplier, <a href="http://thegreenoffice.com/" target="_blank">TheGreenOffice.com</a> could be a good option. They rank their catalog items by greenness, which can really help with comparison shopping. But perhaps the best feature of the company is that they will neutralize carbon emissions from the delivery of your order through investments in renewable energy and energy efficiency projects around the world.</p> <p>If you&rsquo;re stuck in a supply contract or your company doesn&rsquo;t want to make a switch, suggest looking for greener products offered by your current supplier. Something as simple as switching to recycled printer paper and remanufactured printer cartridges can make a significant difference over the long run.</p> <h4> Get It on the Calendar</h4> <p>Brokers and office managers are always looking for ways to build morale and camaraderie within the office. Why not turn your next sales challenge into a competition to see who can use the fewest supplies or find the best way to save energy at the office?</p> <p>Of course, Earth Day, which falls on April 22, is a great time to plan environmentally friendly team-building activities, such as planting trees or cleaning up a local park or wilderness area. You can find local campaigns at the <a href="http://www.earthday.org/" target="_blank">official Earth Day Network website</a>.</p> <p>&ldquo;We always do the neighborhood cleanups,&rdquo; says Harris. He notes that practitioners should be on the lookout for citywide cleanup days that may not always fall on Earth Day, and to spread the word through social media about the events and your planned involvement.</p> <p>Even if Earth Day 2014 has passed you by, late spring holds a couple of additional possibilities for getting involved. Encourage your colleagues to join you in <a href="http://www.activetrans.org/biketowork" target="_blank">Bike to Work Week</a>, which will be May 12-16 this year. (Bike to Work Day is on May 16, but some organizations declare the month of May to be Bike Month.) The <a href="http://bikeleague.org/" target="_blank">League of American Bicyclists</a> has a step-by-step guide to help you create successful bike events, along with some excellent promotional material.</p> <p>If your office is at home or if you&rsquo;re a sole practitioner, you might consider joining a local environmental group. Contact your local chamber of commerce to find out if there&rsquo;s a business-related green group in your area. Or check out <a href="http://www.greendrinks.org/" target="_blank">Green Drinks</a>, an international collection of local groups that meet in neighborhood bars and other gathering places to discuss environmental issues and make connections with like-minded professionals. Though they vary greatly from region to region, the meetings tend to be monthly and are characterized by a fairly unstructured style and a general agenda of openness. If there isn&rsquo;t already one near you, learn how to start your own group.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Real estate may have you out and about most of the day, but that doesn&#39;t mean you shouldn&#39;t take a good look at the sustainability of your office environment.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_office_1.jpg" type="image/jpeg; length=20238">apr14_BG_G_RE_office_1.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_office_2.jpg?1398102286" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_BG_Green_RE_2.jpg?1398101959" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/feature/article/2008/04/3-easy-ways-green-your-office">3 Easy Ways to Green Your Office </a> </div> <div class="field-item even"> <a href="/daily-news/2014/04/07/buyers-want-green-more-they-think">Buyers Want &#039;Green&#039; More Than They Think</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/04/23/6-ways-green-home">6 Ways to &#039;Green&#039; a Home </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Fri, 18 Apr 2014 20:12:41 +0000 gwood 16068 at http://realtormag.realtor.org 2014 Green Real Estate: Working With Buyers http://realtormag.realtor.org/product-guide/marketing/article/2014/04/2014-green-real-estate-working-buyers <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Whether their dream home is a green home, or they&#039;re looking to reduce the carbon footprint of their move, environmentally conscious home buyers need your help. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p>Green is no longer a niche; it&#39;s a lifestyle. Show your buyers that they can both find an eco-friendly living space and settle into a new home without pouring too many fossil fuels into the environment.</p> <h4> The Search</h4> <p>If your buyers are looking for green homes, you can&rsquo;t just type &ldquo;green&rdquo; into the MLS. You need to help them understand what they&#39;re looking for.</p> <p>&ldquo;Many buyers don&rsquo;t really understand&rdquo; what makes a home green, says Jim Gramata, team leader of the Gramata Realty Group at @properties in Chicago. And that&rsquo;s where a good buyer&rsquo;s representative can help explain the benefits of a home that go beyond the cosmetic. &ldquo;I would argue that we need to look beyond the lipstick,&quot; says Gramata.</p> <p>Gramata teaches the agents on his team &mdash; all of whom have earned or are in the process of earning NAR&rsquo;s Green designation &mdash; to think of PITI in a different way. Instead of coaching buyers to examine just the principal, interest, taxes, and insurance (or PITI) on a home that they&rsquo;re considering, he encourages them to look at the cost to heat and cool the home, as well as the home&rsquo;s distance from their workplace or transportation options.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/04/product-guide-2014-green-real-estate">Introduction: 2014 Green Real Estate</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-sellers">Sell Property in Less Wasteful Ways</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-office">Green Your Office Environment</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-products">Products to Help Your Business Go Green</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-advice">How Others in the Industry Are Greening Their Practices</a></li> </ul> </blockquote> <p>&ldquo;It&rsquo;s the miles-per-gallon equivalent of what your home is going to cost,&rdquo; Gramata says. &ldquo;That&rsquo;s going to have a big impact on the final decision.&rdquo;</p> <p>Gramata and his team have gone a step further and created <a href="http://www.jimgramata.com/hhc/Healthy_Homes_Chicago_Initiative/Welcome.html" target="_blank">Healthy Homes Chicago</a>, a group that aims to raise awareness about the environmental health of homes in the city. &ldquo;raise awareness about&rdquo; ok? Ok to delete &ldquo;where they work,&rdquo; since many people who live in the city don&rsquo;t work in the city, and there is an agreement problem in original construction.</p> <h4> Getting There</h4> <p>Once you&rsquo;ve found some listings for your buyers to look at, think intelligently about how to get to the properties. If the environment is important to your clients, they&rsquo;re probably not going to want to drive separately, following your Hummer over to the listing. Offer carpooling options, as well as public transportation and even bike routes.</p> <p>And if you&rsquo;re looking into buying a new vehicle, consider making an environmentally friendly choice. As a REALTOR&reg;, you can get a $500 cash allowance plus two years of free oil changes <a href="http://www.realtor.org/programs/realtor-benefits-program/travel-automotive/chrysler" target="_blank">with the purchase or lease of select Chrysler Group and Fiat vehicles</a>, including the Dodge Dart, winner of the Earth, Wind and Power Car of the Year Award for 2013. Finally, you can check out our <a href="http://realtormag.realtor.org/product-guide/automotive/article/2013/11/buyers-guide-2014-autos">product guide for 2014 automobiles</a> to get an idea of other options.</p> <p>Joe Schutt, ABR, CRS, Green, broker/co-owner of Unit Realty Group in Boston, uses a Prius to get buyers to showings when they decide against using public transportation.</p> <p>&ldquo;I think there&rsquo;s a misconception out there that the Prius is some weird thing,&rdquo; Schutt says. But when his clients get in the car, he says they&rsquo;re always surprised at how &ldquo;normal&rdquo; it is. Alongside that misconception, Schutt says that too many agents believe they need a big SUV in real estate. But he says his company had no problem going from a BMW X3 to the Prius.</p> <p>&ldquo;One day, I had a mom, dad, daughter, and fianc&eacute;e in the Prius,&rdquo; he says. &ldquo;It&rsquo;s very, very roomy.&rdquo;</p> <p>For some practitioners, it&rsquo;s less about the vehicle used to get there, and more about maximizing the route.</p> <p>&ldquo;Planning how you even tour clients makes a big difference,&rdquo; says Mel Harris, ABR, GRI, Green, owner of Elements Realty Group, LLC and commercial practitioner with Keller Williams Fort Worth, Texas. He stacks up his appointments intelligently, trying to make all of his trips as efficient as possible. He also uses teleconferencing tools such as Skype for meetings that don&rsquo;t require face-to-face interaction. &ldquo;There are good productivity tools out there &hellip; it adds value back to your timeline as well.&rdquo;</p> <h4> Property Improvements</h4> <p>Even when you&rsquo;re in a market with a lot of older, less efficient construction, you can still appeal to the environmentally aware buyer. Schutt says he always points out what&rsquo;s &ldquo;rehabbable.&rdquo;</p> <p>&ldquo;We&rsquo;ll chat about what we can do to save energy here and there,&rdquo; Schutt says. Even in buildings where buyers cannot control the heating system of individual units, they can always install programmable thermostats. &ldquo;That&rsquo;s a really easy, quick fix to save some energy.&rdquo;</p> <p>Harris says his role as a Green designee is that of educator for buyers, teaching them about the options that are out there, and then connecting them with engineers and experts in the building science fields: &ldquo;When you know you&rsquo;re going to have to go in and upgrade anyway, that&rsquo;s a good time to approach them with that [advice].&rdquo;</p> <h4> The Moving Process</h4> <p>Beyond the transaction, there are a lot of ways to make the carbon-costly task of moving to a new place a little bit friendlier to the environment. And if you can help buyers cut the waste, they&#39;ll remember you.</p> <p>The packing process, naturally a place for people to purge, presents many opportunities for reuse. Move For Hunger, a charity that helps distribute nonperishable food items that would normally be thrown away during a move to those in need, offers an interactive map where you can find movers near you who give back to the local community. You or your brokerage can also get involved more deeply with their effort by enrolling with the site or becoming an office partner.</p> <p>One of the most helpful things you can do is to simply connect your clients with local companies that will see to the reuse of their unwanted items. Try to find companies and nonprofits that offer pick-up services and possibly branded bags or boxes in which your clients can deposit their unwanted items. That way, no one has to worry about making a drop-off run, and there&rsquo;s no confusing the donations box with the moving boxes.</p> <p>If you can&rsquo;t find a good local option, <a href="https://www.freecycle.org/" target="_blank">The Freecycle Network</a> is a good nationwide organization for giveaways because the gifted item goes directly to the person who needs it. It works like this: People looking to give away items sign up for a free account and post notices about those items online. People who need those items offer to pick the item up at the owner&#39;s convenience, often from a porch or front steps.</p> <p>Many green moving solutions out there are local. Part of serving your environmentally conscious clients is knowing about the resources available; you may have an eco-friendly moving company close by and not even know it. Check out <a href="http://greenmoversusa.com/" target="_blank">Green Movers USA</a> to find local vendors you can refer to your environmentally conscious clients. The site has a clear rating system that denotes commitments as small as cardboard recycling to as significant as carbon offset programs and biodiesel trucks.</p> <p>Whether your clients are hiring movers or not, they can always save a few trees by renting crates instead of buying cardboard boxes. There are a number of local and regional box rental companies around the country, but <a href="http://www.rentacrate.com/" target="_blank">Rentacrate</a> is one nationwide option. They also offer shredding, electronic recycling, and the opportunity to earn points toward LEED certification. Also, you can check out our <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-products">green products article</a> for a longer list of green moving companies.</p> <p><strong>Settling In</strong></p> <p>Finally, once they&rsquo;re in the new place, you can also help your clients create a recycling space. Explain and document their options when it comes to garbage collection, composting, and recycling, especially if they aren&#39;t from the area.</p> <p>Harris makes sure his buyers are aware of other environmental resources available in their new neighborhood, from rain-barrel building classes, to composting resources and trade-in events where home owners can obtain more efficient home products in exchange for older appliances.</p> <p>&ldquo;There are a lot of rebates and incentives,&rdquo; Harris says. &ldquo;Most people just aren&rsquo;t aware of them.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Whether their dream home is a green home, or they&#39;re looking to reduce the carbon footprint of their move, environmentally conscious home buyers need your help.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_buyers_1.jpg" type="image/jpeg; length=21617">apr14_BG_G_RE_buyers_1.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_buyers_2.jpg?1398102487" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_BG_Green_RE_1.jpg?1398101760" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/feature/article/2008/04/3-easy-ways-green-your-office">3 Easy Ways to Green Your Office </a> </div> <div class="field-item even"> <a href="/daily-news/2014/04/07/buyers-want-green-more-they-think">Buyers Want &#039;Green&#039; More Than They Think</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/04/23/6-ways-green-home">6 Ways to &#039;Green&#039; a Home </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Fri, 18 Apr 2014 19:32:34 +0000 gwood 16067 at http://realtormag.realtor.org 2014 Green Real Estate: Working With Sellers http://realtormag.realtor.org/product-guide/marketing/article/2014/04/2014-green-real-estate-working-sellers <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> From the listing presentation, to marketing a property and knowing a green structure when you see one, there are many ways to incorporate the environment into the home sales process. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p>You have many opportunities to score one for the planet before meeting prospective sellers, regardless of whether you&rsquo;re actively marketing yourself as an environmentally friendly practitioner.</p> <h4> Getting the Listing</h4> <p>When he puts together a listing presentation for sellers, Joe Schutt, ABR, CRS, Green, broker/co-owner of Unit Realty Group in Boston, makes sure it&rsquo;s available in several different formats. That way, agents can show sellers how it looks on a wide variety of mobile tools; the only format he won&rsquo;t consider is paper. When the presentation is finished, agents can send it to the clients for their own review.</p> <p>&ldquo;We can actually just email that over to them,&rdquo; Schutt says. &ldquo;That way we don&rsquo;t leave behind this big ream of paper.&rdquo;</p> <p>After they get the listing, Schutt&rsquo;s group carries the pledge to cut down on paper waste through the marketing process.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/04/product-guide-2014-green-real-estate">Introduction: 2014 Green Real Estate</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-buyers">Make the Buying and Moving Process More Environmentally Friendly</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-office">Green Your Office Environment</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-products">Products to Help Your Business Go Green</a></li> <li> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-advice">How Others in the Industry Are Greening Their Practices</a></li> </ul> </blockquote> <p>&ldquo;I used to work at a company that would have three- or four-page show sheets,&rdquo; Schutt says. &ldquo;We were happy to get it down to just one sheet of paper &hellip; but we really would like to go down to just a small postcard.&rdquo;</p> <p>Schutt says that any information they can&rsquo;t fit on the piece of paper they use at showings goes on the single property website they build for each listing, alongside any video or virtual tours they may produce.</p> <h4> Setting the Stage for Green</h4> <p>Showing a property in the best light can be an occasion to spend money and resources, but it doesn&rsquo;t have to be. One way to cut down on waste in the staging process is to source reusable items. Antique shops and thrift stores can be a great resource for design inspiration; a collection of colored glass bottles or a cluster of air plants nestled in a pretty little dish can bring a whole new life to a room for a couple of dollars.</p> <p>If you&rsquo;re feeling crafty, head to the closet for inspiration. You can make cozy, reusable cover-ups for less-than-perfect furniture out of old sweaters you&rsquo;re not wearing anymore. Just cut the arms and collar off and hem the sides of the squared-off front and back panels. Drape them over cat-clawed sofa tops or stained chair seats for a sweet, rustic look.</p> <p>If indoor air quality is a concern, consider adding these house plants, identified by NASA as able to filter volatile organic compounds (VOCs) out of the air, to your staging arsenal:</p> <ul> <li style="margin-left: 0.5in;"> Heartleaf, selloum, or elephant ear philodendrons*</li> <li style="margin-left: 0.5in;"> Cornstalk, Janet Craig, warneckii, or red-edged dracaenas*</li> <li style="margin-left: 0.5in;"> English ivy</li> <li style="margin-left: 0.5in;"> Spider plant</li> <li style="margin-left: 0.5in;"> Weeping fig</li> <li style="margin-left: 0.5in;"> Golden pothos</li> <li style="margin-left: 0.5in;"> Peace lily*</li> <li style="margin-left: 0.5in;"> Chinese evergreen</li> <li style="margin-left: 0.5in;"> Bamboo&nbsp;or reed palm</li> <li style="margin-left: 0.5in;"> Snake plant<br /> *These plants are poisonous to house pets, so you may not want to use them if you have cats or dogs.</li> </ul> <h4> Green Stamps of Approval</h4> <p>Green building is an art in itself, and you should always consult the experts when it comes to the best way to build, sell, or buy a green home. Or better yet, become an expert yourself by earning NAR&rsquo;s Green certification.</p> <p>Mel Harris, ABR, GRI, Green, owner of Elements Realty Group LLC and commercial practitioner with Keller Williams in Fort Worth, Texas, was in one of the first Green classes back in 2008. He says the designation helps his business, but in the end, &ldquo;it&rsquo;s not a habit; it&rsquo;s a lifestyle.&rdquo;</p> <p>&ldquo;NAR is bringing something to the table that is going to give us a boost,&rdquo; Harris says. &ldquo;It opens the door up to the consumer, [but] for us it&rsquo;s about living it and practicing it on a daily basis.&rdquo;</p> <p>There are a few ways to highlight and quantify the benefits of a green home that anyone can take on. Be sure to always point out <a href="https://www.energystar.gov/" target="_blank">Energy Star</a> appliances when they&rsquo;re staying with the property. And make sure you know whether it&rsquo;s merely products within a property that are Energy Star rated, or if the entire property (residential or commercial) has earned the Energy Star label.</p> <p>Getting a home <a href="http://www.usgbc.org/leed/certification" target="_blank">LEED certified</a> is an involved process that is more likely to be filed under a builder&rsquo;s bailiwick. But if you&rsquo;re interested in a predicted LEED score, you can create a project on their &ldquo;<a href="http://admin.usgbc.org/leed/homes" target="_blank">LEED for Homes</a>&rdquo; site. This isn&rsquo;t the same thing as certification by any means, but it can help quantify the effort that has gone into making a structure environmentally friendly.</p> <p>Still, you must be careful about any green claims you make. Jim Gramata, team leader of the Gramata Realty Group at @properties in Chicago, says he&rsquo;s seen listings that reference &ldquo;LEED-type&rdquo; houses that supposedly follow the principles of LEED without having any proof. He suggests such tactics can damage even well-meaning practitioners&rsquo; credibility.</p> <p>&ldquo;There&rsquo;s the whole &#39;greenwashing&#39; thing,&rdquo; Gramata says. &ldquo;I try to stay away from the word &lsquo;green&rsquo; because it&rsquo;s just not well defined.&rdquo;</p> <p>Instead, Gramata says you should look for well-defined green features in your local MLS that can be quantified, such as the <a href="http://www.resnet.us/energy-rating" target="_blank">Home Energy Ratings System</a>, or HERS program. HERS scores are being included in more and more MLSs. The score is determined by a host of factors, including insulation, building orientation, windows, HVAC efficiency, possible leaks in a building&rsquo;s envelope or ducts, and alternative electricity generation, such as solar panels. The lower the score, the more efficient the home. This is where the &ldquo;net zero&rdquo; homes come into play, where the building generates at least as much energy as it uses.</p> <p>Harris says it&rsquo;s sometimes difficult to encourage sellers to spend money on upgrades or testing that will show their property in the greenest light.</p> <p>&ldquo;On the seller side, they have an exit strategy,&rdquo; he says. For them, &ldquo;it&rsquo;s not about creating a sustainable asset that has added value.&rdquo;</p> <p>If your seller isn&rsquo;t willing to shell out the money to certify the property as environmentally friendly, there are a few calculations you can make yourself. If, for example, the seller recently put in a green roof, you can use <a href="http://greenbuilding.pdx.edu/GR_CALC_v2/grcalc_v2.php#retain" target="_blank">this free online calculator</a> to help quantify potential savings for prospective buyers. Researchers at Portland State University, University of Toronto, and Green Roofs for Healthy Cities teamed up to create a tool that allows you to compare costs between traditional black and white roofs with those of green roofs. Because the value of a green roof varies a great deal depending upon building size, climate, and local utility costs, the calculator takes into account whether you&rsquo;re looking at new construction or old, commercial vs. residential, and average temperature and rainfall to get a more accurate picture. The calculator even allows you to enter your most recent utility rates, in case local utility bills in your area have changed significantly since the baseline of 2010. The results include not only hard numbers of money saved, but also a measure of the roof&rsquo;s energy efficiency.</p> <p>Private companies are also trying to provide the kind of information that can be helpful in marketing a property. For example, The Home Depot has created a <a href="http://leed.homedepot.com/" target="_blank">mini-site</a> where you can sort and search through green building products and appliances.</p> <p>If the property doesn&rsquo;t really have any green features, there are still very easy ways to boost energy efficiency. Harris encourages the use of native plants and pesticide-free lawn care in landscaping, and backs up his advocacy by personally using an old-school push lawnmower on his own yard. Even something as simple as lighting can be a major part of the purchasing equation for savvy buyers.</p> <p>&ldquo;To not look at their lighting system is kind of crazy, and these are products that are not going to have to be replaced anytime soon,&rdquo; says Brent Ehrlich, products editor at Building Green, a publishing company focused on green building materials and practices.&ldquo;LED technology has come so far &hellip; it&rsquo;s more of an appliance than it is a light bulb.&rdquo;</p> <p>But just because your seller is keen on saving the planet doesn&rsquo;t mean that green features are top-of-mind with each potential buyer. The key to serving your seller clients is to strike a balance between speaking green and making your property marketing accessible to the whole market. Gramata says he&rsquo;s had buyers looking for specific, rare green investments such as geothermal heating, as well as buyers who couldn&rsquo;t care less about eco-features.</p> <p>&ldquo;Keeping it simple is most important in terms of presenting these concepts,&rdquo; Gramata says. &ldquo;You can&rsquo;t make something important to people &hellip; but through awareness, it will eventually become more important.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>From the listing presentation, to marketing a property and knowing a green structure when you see one, there are many ways to incorporate the environment into the home sales process.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_sellers_1.jpg" type="image/jpeg; length=21314">apr14_BG_G_RE_sellers_1.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_G_RE_sellers_2.jpg?1398102628" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_BG_Green_RE_0.jpg?1398101456" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/feature/article/2008/04/3-easy-ways-green-your-office">3 Easy Ways to Green Your Office </a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2009/11/agents-change-promoting-green-real-estate">Agents of Change: Promoting Green in Real Estate</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/04/23/6-ways-green-home">6 Ways to &#039;Green&#039; a Home </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Fri, 18 Apr 2014 19:12:31 +0000 gwood 16066 at http://realtormag.realtor.org Getting to ‘Yes’ http://realtormag.realtor.org/sales-and-marketing/sales-coach/article/2014/04/getting-yes <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> When it comes to turning a stern “no” into an exuberant “yes,” persistence is key, knowledge is power, and creativity pays dividends. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michelle-hofmann">Michelle Hofmann</a> </div> </div> </div> <!--paging_filter--><p>The shoe in the box said everything Anthony Barone couldn&rsquo;t. Fed up with rejection, Barone, formerly a broker-associate with RE/MAX at Barnegat Bay &amp; RE/MAX International in Toms River, N.J., bought a pair of men&rsquo;s dress shoes at a thrift store, put one in a box, and mailed the marketing missile to the cantankerous home owner with a letter that read: &ldquo;Since I already have one foot in the door, would you consider letting me come over to discuss listing your home?&rdquo;</p> <p>Barone got the listing. Although Barone recently made a career change and left real estate in 2013, the story still serves as an example of the lengths to which sales professionals will go to get buyers and sellers from &ldquo;no&rdquo; to &ldquo;yes.&rdquo;</p> <p>Leo Nordine, owner of <a href="http://www.nordine.com" target="_blank">Nordine REALTORS&reg;</a> in Redondo Beach, Calif., says surly clients often require more patience and TLC.</p> <p>Responding to tightening inventory, Nordine started calling expired listings on Dec. 27. When one home owner answered the phone with a happy &ldquo;ho-ho-ho,&rdquo; Nordine felt optimistic. But the merry moment faded when Mrs. Claus grabbed the last word and hung up. Frustrated, Nordine tossed the lead.</p> <p>&ldquo;Then I remembered from years ago when I used to call expireds that a lot of the grouchy ones that hang up or are rude to you are actually good leads. They want to sell the house. But if they hang up on every other [agent], the one who calls back might have a shot. Somebody has to sell that house, but a lot of these people will test you. They start out really grouchy, but once you put up with them, they love you,&rdquo; he says.</p> <p>Memory jogged, Nordine plucked the crumpled lead from the trash and called back. True to form, Mrs. C hadn&rsquo;t regained her holiday spirit. But Nordine held firm.</p> <p>&ldquo;I told her what was happening with her house, how the listing expired. Then she said she was leaving town. But I could tell she needed to sell her house, so I sent a [marketing] package over. I had it delivered that afternoon,&rdquo; he explains.</p> <p>By late afternoon, Nordine and Mrs. C were face to face in her four-bedroom Gardena, Calif., home. She was difficult. He listened. She made demands: Appointments only. No calls. No lockbox. He agreed. He talked marketing strategies and showcased recent area sales. By the end of the day, Mrs. C was smiling and Nordine had a deal.</p> <p>&ldquo;She was like, &lsquo;Wow, he&rsquo;s putting up with me.&rsquo; In the end, we really hit it off. She gave me a good price on it,&rdquo; he says.</p> <p>Nordine closed a not-too-shabby $58 million in gross sales on 130 transactions in 2013. And Mrs. C&rsquo;s home closed in February.</p> <p>He makes it look easy, right? It&rsquo;s not. &ldquo;I&rsquo;m still hungry. I actually threw that lead away. But you can&rsquo;t give up,&rdquo; he says.</p> <p>Gregarious or gruff, getting buyers and sellers to yes can be frustrating in any market, but real estate professionals say getting buyers to grasp the impact of limited inventories on market prices in the current economy is a major challenge. While investors often recognize the need to go above market to win a bidding war, many traditional buyers missed that memo.</p> <p>&ldquo;It seems that most buyers have been thinking that they&#39;re still just giving homes away, that they can offer just anything and they&#39;ll get the home,&rdquo; says Daniel Biro, broker-owner of Castle Properties &amp; Investments LLC in Satellite Beach, Fla.</p> <p>Ignorance can be costly. &ldquo;After they do inevitably end up waiting too long because they either don&#39;t fully believe you or understand the market yet, and lose that first property, they will understand and believe you for the next opportunity and say &lsquo;yes&rsquo; much faster,&rdquo; Biro says.</p> <p>Buyers aren&rsquo;t the only ones learning hard lessons. Will Rogers, an associate broker with New York&ndash;based <a href="http://realtormag.realtor.org/first-person/powerofr/article/2014/03/new-yorks-kindest-realtor-poochs-best-friend">Fenwick Keats Real Estate</a>, says one listing with a trying seller and a noisy location took a year to get solid interest. Then, shortly after the buyer signed the contract, the seller told Rogers that she had a dream in which the aunt from whom she inherited the property told her not to sell the home.</p> <p>&ldquo;I was quite upset. I&rsquo;d worked really hard,&rdquo; he recalls.</p> <p>Rogers took the apartment off the market, and the buyer went away. Several months later, the buyer expressed renewed interest, and the seller, regret now ceding to reason, agreed to the sale.</p> <p>Brenton Hayden, founder of Twin Cities-based <a href="https://renterswarehouse.com/" target="_blank">Renter&rsquo;s Warehouse</a> and <a href="http://www.pink-blue.com" target="_blank">RW Realty</a>, the real estate arm of Renter&rsquo;s Warehouse, Minnesota&#39;s largest residential property manager, says while information is widely available to sales associates and consumers alike, practitioners who cultivate specialized knowledge can set themselves apart and counter obstructions when getting to yes.</p> <p>To cull highlights from the torrent of national real estate news that streams onto the Web monthly, Hayden uses <a href="http://www.keepingcurrentmatters.com" target="_blank">www.keepingcurrentmatters.com</a>. The subscription-based software ($19.95 a month) sorts through white papers, webinars, and reports to produce simplified, narrated slides and videos that serve double duty as educational and marketing resources for sales associates.</p> <p>&ldquo;You can&rsquo;t just sell people anymore. You need to be an adviser. If clients don&rsquo;t understand something and throw up an objection, you need to educate them. They need more information to say yes. So you need to take all the time you need to educate them on what they don&rsquo;t know,&rdquo; he adds.</p> <p>And make sure that counsel includes good and bad news, says John Federici, co-owner and managing broker of <a href="http://www.krain.mredllc.com" target="_blank">Krain Real Estate</a> in Chicago.</p> <p>&ldquo;I tell my clients that I&rsquo;m like their doctor,&rdquo; Federici explains. &ldquo;I may not always tell them the things they want to hear, but it will be the truth.&rdquo;</p> <p>Federici says the &ldquo;doctor&rdquo; approach comes in handy in discussions about going above market price. &ldquo;People have a hard time pulling the trigger and going above list price, but when you put the numbers in front of them, it&rsquo;s hard for them to argue with the facts. This approach removes me as a salesperson and lets the client know that I am acting in their best interest, above all else,&rdquo; he explains.</p> <p>While there are always reasons why you shouldn&rsquo;t do something, Rogers says to get to yes, focus on the reasons why your clients should do something.</p> <p>&ldquo;In a lot of cases, we are simply easing people&rsquo;s fears, because the process itself is so anxiety ridden. We become coaches, therapists. We hold their hands. We become the calming force they need to get through the process,&rdquo; Rogers explains.</p> <p>Hayden concurs: &ldquo;You have to become a teacher. You have to have the heart of a teacher and the soul of a teacher, not the heart and soul of a salesman,&rdquo; he says. &ldquo;But to become a teacher, you have to keep current on all housing conditions.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>When it comes to turning a stern &ldquo;no&rdquo; into an exuberant &ldquo;yes,&rdquo; persistence is key, knowledge is power, and creativity pays dividends.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SM_yes.jpg" type="image/jpeg; length=46010">apr14_SM_yes.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SM_yes_0.jpg?1398098461" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_SM_yes.jpg?1398098477" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/relationship-management/article/2013/08/8-traits-can-improve-your-customer-relat">8 Traits That Can Improve Your Customer Relationships</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/sales-coach/article/2011/05/how-win-over-buyers">How to Win Over Buyers</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/sales-coach/article/2013/10/become-expert-clients-need">Become the Expert Clients Need</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2012/12/4-keys-for-working-buyers">4 Keys for Working With Buyers</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Sales Coach Fri, 18 Apr 2014 21:45:53 +0000 echristoffer 16071 at http://realtormag.realtor.org Product Guide: 2014 Green Real Estate http://realtormag.realtor.org/product-guide/marketing/article/2014/04/product-guide-2014-green-real-estate <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Incorporating environmentally friendly practices into your business is so much more than just going paperless. Learn how to market green property, keep environmentally conscious clients happy, cut down office waste, and more. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p>As we shake off winter and welcome the new blooms of spring, it&rsquo;s easy to get caught up in the feel-good environmentally friendly activities that surround Earth Day (which is April 22). But the dire warnings released last month by the Intergovernmental Panel on Climate Change to policy makers around the world unequivocally state that everything&mdash;including the structures where we live and work&mdash;is at risk from the global changes they&rsquo;re predicting in the coming years. Even if green living isn&rsquo;t always the first thing you think about, it&rsquo;s on more people&#39;s minds every day, and that&rsquo;s a good enough reason to keep abreast of the latest environmentally friendly practices in your industry.</p> <p>According to the Environmental Protection Agency, U.S. homes and businesses accounted for approximately 11 percent of our country&rsquo;s total greenhouse gas emissions in 2011 and have been generally on the rise since 1990. In terms of resource use, U.S. buildings account for about 37 percent of total energy consumption. So real estate definitely has a major role to play both in reducing emissions and in using our resources more wisely.</p> <p>In this product guide, you&#39;ll learn how:</p> <ul> <li style="margin-left: 0.5in;"> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-sellers">To sell property in less wasteful ways, and market green property more successfully</a></li> <li style="margin-left: 0.5in;"> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-working-buyers">To make the buying and moving process more environmentally friendly</a></li> <li style="margin-left: 0.5in;"> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-office">To get your office environment to support the actual environment</a></li> <li style="margin-left: 0.5in;"> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-products">Programs and items can help in our green product guide</a></li> <li style="margin-left: 0.5in;"> <a href="/product-guide/marketing/article/2014/04/2014-green-real-estate-advice">Others in the industry are greening their practices</a></li> </ul> <p>But keep this in mind: Because we at REALTOR&reg; Magazine strive to serve the more than one million REALTORS&reg; around the globe, it&rsquo;s tough for us to dig down to the local level. When implementing your own green solutions, it&rsquo;s always best to go local. We&rsquo;ve done our best to point you in the right direction, but we hope you use this guide as a jumping-off point. Take our advice and apply it to your local market. Reach out to builders, manufacturers, and real estate professionals in your local area to make the biggest impact on the planet.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Deck: Incorporating environmentally friendly practices into your business is so much more than just going paperless. Learn how to market green property, keep environmentally conscious clients happy, cut down office waste, and more.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_Green_RE.jpg" type="image/jpeg; length=18290">apr14_BG_Green_RE.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_BG_Green_RE_0.jpg?1398101054" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_BG_Green_RE.jpg?1398101071" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/feature/article/2008/04/3-easy-ways-green-your-office">3 Easy Ways to Green Your Office </a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2009/11/agents-change-promoting-green-real-estate">Agents of Change: Promoting Green in Real Estate</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/04/23/6-ways-green-home">6 Ways to &#039;Green&#039; a Home </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Fri, 18 Apr 2014 18:31:48 +0000 gwood 16064 at http://realtormag.realtor.org Real Estate Lessons of a Long Winter http://realtormag.realtor.org/commercial/feature/article/2014/04/real-estate-lessons-long-winter <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Commercial practitioners and property managers can chalk up the winter of 2013–2014 as being an important education in planning for severe weather challenges. Here are some lessons learned this year. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/david-morillo">David Morillo </a> </div> </div> </div> <!--paging_filter--><p>The severe winter that plagued much of the United Sates this year forced businesses to cope with the high costs of rock salt, snow removal, and damage to vehicles and equipment caused by roadway potholes.</p> <p>Landlords, facilities managers, and those who provide snow-removal services have an obligation to ensure the safety of tenants while providing access to their buildings. But the severe cold and snow strained winter-weather budgets for plowing parking lots, clearing snow from roofs, and trucking snow off site.</p> <p>This grueling winter&rsquo;s toll has made it apparent that the processes used by landlords and property managers for establishing budgets and ensuring supplies of salt and other tools for dealing with snow and ice must be reviewed.</p> <p>The spiraling cost and shortage of road salt made headlines this year. At $200 to $250 a ton&ndash;more than twice the usual $65 to $95&ndash;the cost of treating a parking lot that holds 100 cars can reach thousands of dollars per storm. Facilities managers were forced to mix sand into their salt to stretch their supplies and, in extreme cases, to use only sand to treat their property. Some rationed salt by using it only in key areas.</p> <p>Brutal storms from the Central States to the East Coast left facilities managers with mountains of snow gobbling up needed parking spaces, making it difficult for tenants to access their businesses. One way to deal with the problem was trucking the snow off site. But that came with problems: the rental of heavy equipment and expense of fuel and maintenance.&nbsp;&nbsp;</p> <p>The threat of a roof collapse on large commercial buildings spurred some landlords to look into clearing the snow. The process for doing so is dangerous and complex and often comes at an additional cost above standard snow-removal contracts. The bill for completing this lengthy task can run to $200 an hour for a crew of four. But snow-removal companies received many times the normal number of requests for their services this winter, so even paying top dollar was no guarantee the work would be done in a timely manner.</p> <p>This winter also took a toll on employees who worked long hours (even overtime) in below-freezing temperatures. Because of the severe cold, there is a need for more frequent breaks&ndash; t&rsquo;s recommended that workers go inside to warm up every 45 minutes.</p> <p>Potholes might seem like a minor nuisance, but the costs of repair can add up. Last year, AAA said drivers spent $5 billion repairing damage to vehicles. This year, the auto club estimates that the figure could hit $6.4 billion.</p> <p>Just think of a twist on the old real estate saying: &ldquo;location, location, location.&rdquo; In this case, landlords and property managers must think: &ldquo;planning, planning, planning.&rdquo; This starts with making sure equipment is ready well before it might be needed, ensuring that sources for extra salt, sand, and other supplies are identified and that storm response plans are properly communicated.</p> <p>With proper planning and communication, problems can be lessened or even eliminated. It is important that landlords, commercial property managers, and those responsible for snow removal discuss plans before winter begins.</p> <p>Last but not least, keeping tenants in the loop about snow-removal plans alleviates uncertainty about how storm cleanup will be handled.</p> <p>When warm weather finally arrives, it will be tempting to relax and no longer worry about snow until next year. However, the best time for planning begins with this year&rsquo;s problems fresh on the mind.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Commercial practitioners and property managers can chalk up the winter of 2013&ndash;2014 as being an important education in planning for severe weather challenges. Here are some lessons learned this year.&nbsp;</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_C_winter_damage.jpg" type="image/jpeg; length=77012">apr14_C_winter_damage.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_C_winter_damage_0.jpg?1398095248" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_C_winter_damage.jpg?1398095271" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2014/03/26/weather-chills-new-home-sales-5-month-low">Weather Chills New Home Sales to 5-Month Low</a> </div> <div class="field-item even"> <a href="/news-and-commentary/economy/article/2014/04/worst-over-best-nowhere-near">The Worst Is Over, But the Best Is Nowhere Near</a> </div> <div class="field-item odd"> <a href="/commercial/feature/article/2014/03/welcome-walkable-suburbia">Welcome to Walkable Suburbia</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/briefs/article/2012/09/4-tips-for-launching-successful-property-management-busin">4 Tips for Launching a Successful Property Management Business</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Fri, 18 Apr 2014 23:07:52 +0000 echristoffer 16073 at http://realtormag.realtor.org ‘It Really Can Wait’ http://realtormag.realtor.org/first-person/powerofr/article/2014/04/it-really-can-wait <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> With the 24/7 culture of today’s real estate industry, one YPN group is asking members to put their business on hold behind the wheel by pledging to not text and drive. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>There was a time when traffic tickets and accidents were practically commonplace for YPNers with the Ventura County Coastal Association of REALTORS&reg; in California. Sure, in some cases, it might have been because of their own follies &mdash; but other times it was because they were just doing their jobs.</p> <p>With a lot of lead systems now designed to send agents text-message alerts, members of the VCCAR Young Professionals Network began to realize that the evolution of communication in the real estate industry can lead to unsafe practices on the road. The pressure to be on call 24/7 means that many real estate professionals have their eyes on their phones when they&rsquo;re behind the wheel.</p> <p>&ldquo;There&rsquo;s this idea in the industry that you always have to be available, and it&rsquo;s created this epidemic of unsafe driving,&rdquo; says Briana Quinn-Bouffard, 2014 chair of VCCAR YPN. &ldquo;The $7,000 commission you might get is not worth the ticket or getting in an accident.&rdquo;</p> <blockquote> <p><strong>How Do You Show the #PowerofR?</strong></p> <p>Email REALTOR&reg; Magazine senior editor Graham Wood at <a href="mailto:gwood@realtors.org">gwood@realtors.org</a>, and tell us your story! Please include photos and/or videos of your project.</p> </blockquote> <p>In an effort to get the local board to commit to ending texting and driving, VCCAR YPN developed the #LifeNotLeads campaign, which sends a message to REALTORS&reg; that they should put their business on hold while they&rsquo;re driving for the sake of everyone&rsquo;s well-being on the road.</p> <p>&ldquo;Contrary to popular belief, it really can wait&rdquo; when a lead alert or text from a client comes through while you&rsquo;re driving, Quinn-Bouffard says.</p> <p>The consequences of texting and driving can be disastrous. More than 3,300 people were killed and 421,000 injured in distracted-driving crashes nationwide in 2012, according to the <a href="http://www.distraction.gov/content/get-the-facts/facts-and-statistics.html" target="_blank">National Highway Traffic Safety Administration</a>. Forty-three states, including California, and the District of Columbia have banned texting and driving.</p> <p>One VCCAR member recently shared his experience getting busted for using his phone behind the wheel &mdash; and how he learned that a texting and driving accident could potentially cost <strong>$4.3 million</strong>:</p> <div id="fb-root"> &nbsp;</div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script><div class="fb-post" data-href="https://www.facebook.com/photo.php?v=734762119877776" data-width="466"> <div class="fb-xfbml-parse-ignore"> <a href="https://www.facebook.com/photo.php?v=734762119877776">Post</a> by <a href="https://www.facebook.com/VCCARYPN">Ventura County Coastal Young Professionals Network</a>.</div> </div> <p>&nbsp;</p> <p>VCCAR YPN members have been boosting their #LifeNotLeads campaign by selling T-shirts and other products emblazoned with the campaign logo. The group made bright orange rings with the hashtag sketched on them, &ldquo;so that when you pick your phone up, you realize, &lsquo;Hey, not cool. It&rsquo;s gotta wait,&rsquo;&rdquo; Quinn-Bouffard says.</p> <p>&ldquo;The response has been amazing,&rdquo; she continues. &ldquo;We&rsquo;ve been having members take video pledges not to text and drive, and we&rsquo;re posting them on our <a href="https://www.facebook.com/VCCARYPN?fref=nf" target="_blank">Facebook page</a>.&rdquo;</p> <p>VCCAR YPN is now in the process of partnering with a video company to create a commercial about the #LifeNotLeads campaign that it hopes will air on local TV stations.</p> <p>April is <a href="http://www.nsc.org/safety_road/Distracted_Driving/Pages/DDAM.aspx" target="_blank">Distracted Driving Awareness Month</a>, but Quinn-Bouffard says the #LifeNotLeads campaign will extend far beyond that. VCCAR YPN hopes to influence other REALTOR&reg; groups to develop similar campaigns all over the country.</p> <p>&ldquo;We want this to be on the forefront of everyone&rsquo;s brains every day, forever,&rdquo; she says. &ldquo;We as an industry really need to change the way we operate.&rdquo;</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/dzjilSKA1Jg" width="560"></iframe></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>With the 24/7 culture of today&rsquo;s real estate industry, one YPN group is asking members to put their business on hold behind the wheel by pledging to not text and drive.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_POR_wait.jpg" type="image/jpeg; length=52061">apr14_POR_wait.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_POR_wait_0.jpg?1397850388" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_POR_wait.jpg?1397850405" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> #PowerofR Fri, 18 Apr 2014 17:58:37 +0000 gwood 16063 at http://realtormag.realtor.org Rebuilding After a Tornado: A Home Owner’s Story http://realtormag.realtor.org/news-and-commentary/feature/article/2014/04/rebuilding-after-tornado-home-owner-s-story <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Michelle and Mike Kellenberger’s tornado-ravaged home appeared on the cover of REALTOR® Magazine’s March/April issue. Learn how this family kept their hope alive through disaster, and how they’re planning to rebuild. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, April 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/erica-christoffer">Erica Christoffer</a> </div> </div> </div> <!--paging_filter--><p>The view that Michelle Kellenberger, her husband Mike, and their daughter Erika saw as they emerged from their basement on the afternoon of Nov. 17, 2013, will be forever ingrained in their minds.</p> <p>&ldquo;I looked out our back window&mdash;I can still put myself there and feel the shock I felt that day&mdash; all of our neighbors&rsquo; homes were gone,&rdquo; Kellenberger says.</p> <p>The EF4 tornado had destroyed more than 1,000 homes in the small central-Illinois town in a matter of minutes. The Kellenbergers&rsquo; home was just on the cusp of the destruction, and was photographed for the cover of the March/April issue of REALTOR&reg; Magazine. Today, their home embodies the loss and survival of a community that&rsquo;s now on the road to recovery.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_apr/apr14_NC_post_tornado_1.jpg" style="width: 300px; height: 328px; float: right;" />The Kellenbergers purchased their home in 2011 and lived there with their six children who currently range from 9 to 17 in age. The home was originally built in 2008 by Marc Wells, a REALTOR&reg; and builder who was also <a href="/news-and-commentary/feature/article/2013/11/someones-entire-life-gone" target="_blank">featured in REALTOR&reg; Magazine</a> after his home was destroyed by the tornado.&nbsp;</p> <p>Pieces of the Kellenbergers&rsquo; roof was ripped off, some walls were torn down, and debris penetrated every room&mdash;but after the storm ended, their house and their family were still standing. Michelle, Mike, and Erika had found refuge under an overturned basement couch, and their other five children were with family that day about 2 &frac12; miles away&mdash;all were safe from the tornado&rsquo;s path.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_apr/apr14_NC_post_tornado_2.jpg" style="width: 300px; height: 211px; float: left;" />&ldquo;We wanted to put a message out there to say we appreciated the help that was there when we needed it,&rdquo; Kellenberger says. So she and Mike painted a heartwarming message of hope on the plywood covering their home: &ldquo;We are &lsquo;blown away&rsquo; by everyone&rsquo;s kindness and generosity. W Strong.&rdquo;</p> <p>Volunteers&mdash;some they knew from the community, and others who traveled great distances simply to help&mdash;gave the Kellenbergers a hand cleaning up the debris in and around their home. They helped sort salvageable items and provided them with warm food, drinking water, and storage bins.</p> <p>&ldquo;We&rsquo;re kind people. We give to different organizations, adopt families in need of Christmas gifts over the holidays, but this was an eye-opener that we could do more,&rdquo; she says.<img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_apr/apr14_NC_post_tornado_3.jpg" style="width: 300px; height: 169px; float: right;" /></p> <p>The family of eight spent nearly a month after the tornado living in hotels, as rental properties were a hot commodity and difficult to come by. Kellenberger is an in-home daycare provider; thus the temporary loss of their home also caused a hit to their income. Her husband&rsquo;s job in medical supply sales was luckily unaffected.</p> <p>Through a <a href="http://www.gofundme.com/5cghf8 " target="_blank">Gofundme.com campaign</a> launched by Kellenberger&rsquo;s sister-in-law, they were able to raise more than $6,000 in donations, which helped the family bridge their lost income while living in hotels and paid for the children&rsquo;s new mattresses.&nbsp;</p> <blockquote> <p>Read more about the Washington, Ill., tornado and how REALTORS&reg; are helping rebuild their communities and businesses following a devastating natural disaster in our March/April cover story, &ldquo;<a href="/news-and-commentary/feature/article/2014/03/after-storm" target="_blank">After the Storm</a>.&rdquo;</p> </blockquote> <p>Today they&rsquo;re living in a rental home in Metamora, Ill., about 10 miles away from their Washington home, and Kellenberger&rsquo;s daycare business is back up and running. They&rsquo;ve had to adjust from living in a 4,000-square-foot home to a 1,300-square-foot rental with three kids to a bedroom, but the Kellenbergers are rebuilding the home that they love.</p> <p>They briefly considered buying another house, but there wasn&rsquo;t a lot on the market in Washington for a family of their size, Kellenberger says. Most of the homes that did become available following the tornado were either purchased or rented immediately.</p> <p>&ldquo;We prayed about it as a family and we&rsquo;re just ready to move forward with our lives,&rdquo; Kellenberger says.</p> <p>Demolition on their home, which they&rsquo;ve taken on with a team of family and friends to save costs, is mostly complete. Because there is a $30,000 discrepancy between their insurance coverage and the actual rebuilding cost, they&rsquo;ve decided to do what they can themselves when the house is rebuilt, such as flooring and painting.</p> <p>Most people who were displaced by the tornado are staying in Washington, relocating within town or rebuilding on their current lot, Kellenberger says. The ties in the community are strong, she says, and there&rsquo;s a lot of support among residents. For instance, there are several Facebook groups set up by and for Washington residents where they can offer one another resources, household items, and transportation. Kellenberger says she helps out by picking up at least three other children from school every day. &nbsp;</p> <p>&ldquo;There&rsquo;s a lot of encouragement, and a lot of celebrating for those getting back in homes,&rdquo; she says. &ldquo;There&rsquo;s also prayers for those still struggling.&rdquo;</p> <p>The Kellenbergers hope to be back in their home by this fall.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Michelle and Mike Kellenberger&rsquo;s tornado-ravaged home appeared on the cover of REALTOR&reg; Magazine&rsquo;s March/April issue. Learn how this family kept their hope alive through disaster, and how they&rsquo;re planning to rebuild.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_NC_disaster_3.jpg" type="image/jpeg; length=54762">mar14_NC_disaster.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_NC_disaster_4.jpg?1397763422" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_NC_disaster_1.jpg?1397763442" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/feature/article/2014/03/after-storm">After the Storm</a> </div> <div class="field-item even"> <a href="/news-and-commentary/feature/article/2014/03/will-you-be-ready">Will You Be Ready?</a> </div> <div class="field-item odd"> <a href="/news-and-commentary/feature/article/2013/11/someones-entire-life-gone">&#039;Someone&#039;s Entire Life is Gone&#039;</a> </div> <div class="field-item even"> <a href="/first-person/powerofr/article/2014/03/your-impact-in-recovery-mode">Your Impact: In Recovery Mode</a> </div> <div class="field-item odd"> <a href="/first-person/powerofr/article/2013/12/helping-illinois-tornado-victims-get-back-normal">Helping Illinois Tornado Victims Get Back to Normal</a> </div> <div class="field-item even"> <a href="/daily-news/2011/09/20/tornadoes-result-in-surge-storm-shelter-sales">Tornadoes Result in Surge of Storm Shelter Sales</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Thu, 17 Apr 2014 18:47:03 +0000 echristoffer 16055 at http://realtormag.realtor.org Remember Fair Housing Month http://realtormag.realtor.org/news-and-commentary/feature/article/2014/04/remember-fair-housing-month <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> NAR offers resources to underscore the importance of the landmark legislation on its 46th anniversary. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, April 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/wendy-cole">Wendy Cole</a> </div> </div> </div> <!--paging_filter--><p>April is Fair Housing Month, a time to remember the landmark protections offered by the enactment of <a href="http://portal.hud.gov/hudportal/HUD?src=/program_offices/fair_housing_equal_opp/progdesc/title8" target="_blank">Title VIII of the Civil Rights Act of 1968</a>. April 11th marked the 46th anniversary of the law, which provides equal housing opportunities regardless of race, religion, or national origin. (Gender was added as a protected class in 1974, and people with disabilities and families with children were included in 1988.)&nbsp;</p> <p>The National Association of REALTORS&reg; offers a variety of resources to help brokers and agents, as well as state and local associations, reaffirm the commitment to upholding the tenets of fair housing law. These include a <a href="http://www.realtor.org/handouts/2014-fair-housing-poster">poster</a> and <a href="http://www.realtor.org/programs/fair-housing-program/fair-housing-declaration">fair housing declaration</a> that you can display in your office.</p> <p>This month, we took a look at how MLSs nationwide are <a href="/law-and-ethics/feature/article/2014/03/march-toward-fairness">making it easier for practitioners to serve clients with disabilities</a>.</p> <h4> Everything You Need to Know About Fair Housing:</h4> <ul> <li> <a href="http://www.realtor.org/programs/fair-housing-program" target="_blank">The Fair Housing Program</a></li> <li> <a href="http://realtoractioncenter.com/for-associations/fair-housing/fair-housing-month.html">Fair Housing Month</a></li> <li> <a href="http://speakingofrealestate.blogs.realtor.org/2013/03/20/the-right-way-to-meet-fair-housing-challenge/">The Right Way to Take On a Fair Housing Challenge</a></li> <li> <a href="http://theweeklybookscan.blogs.realtor.org/2013/12/04/4-things-you-didn%E2%80%99t-know-about-the-fair-housing-act/">4 Things You Didn&#39;t Know About the Fair Housing Act</a></li> <li> <a href="/sales-and-marketing/briefs/article/2007/04/7-fair-housing-safe-niches">7 Fair Housing-Safe Niches</a></li> <li> <a href="/law-and-ethics/in-court/article/2008/08/profile-info-may-violate-fair-housing">Profile Info May Violate Fair Housing</a></li> <li> <a href="/law-and-ethics/feature/article/2005/03/3-ways-respond-buyer-questions-challenge-fair-housing-law">3 Ways to Respond to Buyer Questions That Challenge Fair Housing Law</a></li> <li> <a href="/news-and-commentary/nar-president/article/2006/07/are-we-fair-enough">Are We Fair Enough?</a></li> <li> <a href="/tool-kit/fair-housing/article/tips-for-fair-advertising">Tips for Fair Advertising</a></li> </ul> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>NAR offers resources to underscore the importance of the landmark legislation on its 46th anniversary.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_NC_fair_house_an.jpg" type="image/jpeg; length=78304">apr14_NC_fair_house_an.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_NC_fair_house_an_0.jpg?1398200640" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_NC_fair_house_an.jpg?1398200656" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Thu, 17 Apr 2014 19:06:45 +0000 gwood 16056 at http://realtormag.realtor.org Your Success Isn't a Family Matter http://realtormag.realtor.org/sales-and-marketing/my-first-year/article/2014/04/your-success-isnt-family-matter <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Ryan Willhite joined her mother&#039;s real estate company, but soon found that clients overlooked her in favor of her more experienced mom. Here&#039;s how Ryan set herself apart. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 16, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>Blood is thicker than water &mdash; but is it thicker than business?</p> <p>Many new real estate agents come into the industry on the heels of their parents or other family members who established themselves years before. Those older and more experienced in the real estate family can cast long shadows, having built their client base high and spread their name recognition far and wide. It can be difficult for the younger incoming generation to set themselves apart and make clients see them as professionals of their own rather than extensions of their parents.</p> <p>Ryan Willhite, SRES, fought that fight. She&rsquo;s been with her company &mdash; first as an agent and now as an associate broker &mdash; Paula Willhite &amp; Associates Real Estate Team Inc. in Sacramento, Calif., since 2007. Can you guess who Paula is?</p> <p>&ldquo;That&rsquo;s my mom,&rdquo; Ryan says. &ldquo;She got into the real estate business in 1993, 14 years before I started. She was my broker.&rdquo;</p> <p>With her mother&rsquo;s name a well-known one in Sacramento real estate, Ryan says it was a challenge for her and her twin sister, who also joined the family real estate business, to prove themselves as credible real estate pros apart from Paula. On top of that, Ryan entered the real estate world at the tender age of 18 &mdash; so her age and familial ties were obstacles to overcome.</p> <p><iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/eO5hmq7Z1zs" width="480"></iframe></p> <p>&ldquo;It was extremely difficult establishing my own identity,&rdquo; Ryan recalls. &ldquo;I often would hear the question, &lsquo;Could you please ask your mom if she thinks that&rsquo;s a good idea?&rsquo; At times, this question was coming from people I didn&rsquo;t even think knew my mom, so it was clear that people were doing their homework.&rdquo;</p> <p>Then it was like a light bulb went on: The fact that clients were researching Ryan and her mother&rsquo;s business online suddenly became the very thing Ryan could take advantage of to set herself apart. Recognizing that Google and social media platforms were the likely avenues people took to find the business online, Ryan began beefing up her Web presence.</p> <p>&ldquo;I took that as an opportunity to create my own identity, fishing for leads on social media outlets such as Twitter, Facebook, and LinkedIn,&rdquo; she says. &ldquo;The more people saw me by myself, the less they associated me directly with my mom.&rdquo;</p> <p>Ryan also made an effort to go to educational and industry events alone, showing other REALTORS&reg; that she intended to stand on her own two feet. &ldquo;I attended educational classes and meetings alone at my local board to make sure that everyone knew I was serious about my profession and that I would have no problem seeking answers to their questions.&nbsp;I immersed myself in real estate, learning everything I could, from short sales and&nbsp;working with REO properties to traditional sales.&rdquo;</p> <p>But another thing that was highly important in Ryan&rsquo;s quest to stand apart was her search for mentors. It&rsquo;s easy for agents following in the footsteps of their parents&mdash;and especially those working alongside them&mdash;to use them as their primary source of inspiration and to replicate their business styles and strategies. Ryan knew she needed to differentiate her style from her mother&rsquo;s in order to be seen as an independent agent.</p> <p>&ldquo;My mom, of course, was a mentor of mine, but I never limited myself to just one,&rdquo; Ryan explains. &ldquo;I believe education should come from a variety of sources, and what works for your family member might not work for you.</p> <p>&ldquo;The beauty of this business is not having to be constrained to a mold. There are many ways to be successful, but you need to find a way that works for you. My mother loves events and coordinating them; that is not my strength. If I followed the mold my mom set for herself, I wouldn&rsquo;t have found my love for open houses or first-time home-buyer workshops. It is very important to become better at your craft in a way that fits you, and only you can determine how. I believe that as an agent starting out, hearing everyone&rsquo;s point of view and adopting many people as mentors is key.&rdquo;</p> <p>Ryan says that constant education was the ticket to boosting her confidence and overcoming the dual obstacles of working under her mother as well as her own youthful appearance. &ldquo;I would hear, &lsquo;Are you our agent? Really? You look like you&rsquo;re my daughter&rsquo;s age. How old are you, 16?&rsquo;&rdquo; Ryan recalls. &ldquo;Educating myself and reaching out to other agents, lenders, and escrow and title officers really helped boost my confidence. I found that the more confident I was, the less likely I was to make mistakes. And if I did make a mistake, I could pinpoint the error much more quickly and resolve the issue because I knew how a transaction should run.&rdquo;</p> <p>After an &ldquo;interesting&rdquo; first year in real estate, coupled with stronger knowledge about the industry and more confidence, Ryan would go on to make a bold move to further stand out as her own person: She got her broker&rsquo;s license. &ldquo;I did not want to be seen as an agent working under my mother,&rdquo; Ryan says. &ldquo;Being a broker meant that I put in my work and time, and I was completely capable of representing clients to the fullest capacity.&rdquo;</p> <p>Navigating the sometimes rocky road of work and family &mdash; particularly when they are so intertwined &mdash; can be rough. Luckily, Ryan says, her mother took none of her desire to be independent personally. &ldquo;She has always taught me to be an individual and brand myself, so she was my biggest supporter for attending more meetings and educating myself any way I could, even if that meant without her.&rdquo;</p> <p>For other young real estate professionals who are struggling to get out of their family members&rsquo; shadows in the business, Ryan swears that, above all, education is paramount.</p> <p>&ldquo;In order to establish your own identity, I would suggest taking a piece of knowledge from everyone and creating your own system that works for you,&rdquo; she says. &ldquo;In real estate, we are allowed and encouraged to be innovative and creative, so be that. Try hosting an open house, rev up your social media sites with your services, educate people on buying homes, set up home staging classes for sellers, go to networking events&mdash;do all these things and more to determine what your strengths are and dominate!&nbsp;Stay motivated, believe in yourself, and&nbsp;stay educated.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Ryan Willhite joined her mother&#39;s real estate company, but soon found that clients overlooked her in favor of her more esperienced mom. Here&#39;s how Ryan set herself apart.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SM_1st_year.jpg" type="image/jpeg; length=53263">apr14_SM_1st_year.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SM_1st_year_0.jpg?1397683281" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_SM_1st_year.jpg?1397683297" /> </div> </div> </div> <div class="field field-type-text field-field-main-image-credit"> <div class="field-label">Main Image Credit:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Ryan Willhite, left, and her twin sister, Randi, joined their mother’s real estate company at 18. </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> My First Year Wed, 16 Apr 2014 20:16:24 +0000 gwood 16048 at http://realtormag.realtor.org The Worst Is Over, But the Best Is Nowhere Near http://realtormag.realtor.org/news-and-commentary/economy/article/2014/04/worst-over-best-nowhere-near <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> At a recent legislative and leadership summit for real estate managers, economists and industry leaders pointed out bright spots and investment opportunities, but warned that the economy is far from healed. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, April 15, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/suzanne-hausknecht">Suzanne Hausknecht</a> </div> </div> </div> <!--paging_filter--><p>The country isn&rsquo;t likely to fall into a repeat recession, NAR chief economist Lawrence Yun told real estate management professionals meeting in Washington, D.C., last week. But that&rsquo;s hardly cause for celebration among economists.</p> <p>On the plus side, the country has added nearly 8 million jobs, replacing all those lost during the downturn, Yun said. Growth in consumer spending and high household net worth also bode well for the economy.</p> <p>However, Yun was quick to stress, the economy is not thriving by any means. Business spending is growing at the slow, steady rate of 2 percent, he said, rather than a sustained 5 percent to 10 percent rate that would suggest real economic growth. Yun said businesses are &ldquo;flush with cash.&rdquo; While corporations typically leverage funding to outspend profit levels, recent data shows business spending and profits to be nearly equal, as executives are leery of overspending. This has resulted in improved balance sheets for most organizations, including banks.</p> <p>Yun&rsquo;s comments came during the Institute for Real Estate Management&rsquo;s 2014 Legislative and Leadership Summit held April 5-9.</p> <p>Diving into real estate industry data, Yun said commercial real estate is slowly recovering from 2009, when transactions declined by 90 percent. Multifamily has steadily outshined the other sectors, partly because of the inability of many renters to convert to home ownership.</p> <p>Another factor contributing to the strong performance of multifamily real estate is the lack of supply. &ldquo;New construction in all sectors has yet to recover in any meaningful way,&rdquo; Yun said. Housing construction, in particular, would need to rise by more than 50 percent to be restored to previous levels. This persistent underproduction of single-family and multifamily housing will continue to lead to low vacancy rates and rising rents for this sector, Yun said.</p> <p>After sharing the market outlook, Yun was joined by real estate industry leaders Jeff Day, CEO of Berkeley Point Capital LLC, and Jonathan Miller, partner at Miller Ryan LLC and author of the Urban Land Institute&rsquo;s <em>Emerging Trends in Real Estate</em>.</p> <p>When asked where he would invest in the current market, Miller stressed the desirability of &ldquo;24-hour cities &mdash; large cities in global pathways linked by international transportation hubs.&rdquo; According to Miller, this is where the major part of the economy is growing and where most institutional and foreign capital is concentrated. Other areas are more lackluster, he said, with both market prices and rents for office buildings remaining stagnant for up to two decades in some cases. &ldquo;It&rsquo;s a have and have-not situation,&rdquo; Miller said.</p> <p>Still, the panel said the big-city model is being successfully replicated in smaller markets, such as Reston, Va., where a town center is home to a vibrant community with condominiums, movie theatres, and other retail spaces, attracting young professionals.</p> <p>Yun predicted that both the Millennial and boomer generations will contribute to the desirability of condominiums in these 24-hour cities. &ldquo;I&rsquo;d invest in 24-hour cities that are developing. Look at areas where traffic is getting worse,&rdquo; Yun said. &ldquo;Build condos in 24-hour cities. Apartments are already there, but there is a pent-up demand for condos. A sizable number of renters will want to convert over to ownership. Therefore, property management of condos will be rising.&rdquo;</p> <p>The panel also forecast continued economic success in Texas cities and up through the middle of the country in the so-called &ldquo;energy states.&rdquo;</p> <p>Addressing office-sector trends, Day told the audience to look for more amenities being offered on business campuses. The new model is to &ldquo;glue them to the campus with dry cleaning, food, and so forth,&rdquo; Day said, allowing workers to interact and complete personal business on-site.</p> <p>When asked about the demand for green features in commercial real estate, panelists agreed that generally, lenders are interested in making sure they make loans on sustainable income streams. To that end, green features can be desirable, but factor into more of a capitalistic decision than an altruistic one.</p> <p>Ultimately, the panelists agreed, the outlook for commercial real estate is good, with all sectors in recovery mode. Money is flowing again, they said. This will lead to continued growth in the industry &mdash; and demand for professional real estate managers to keep things operating strongly.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>At a recent legislative and leadership summit for real estate managers, economists and industry leaders pointed out bright spots and investment opportunities, but warned that the economy is far from healed.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_NC_economy.jpg" type="image/jpeg; length=46521">apr14_NC_economy.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_NC_economy_0.jpg?1397669982" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_NC_economy.jpg?1397669997" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/commercial/conversations/article/2014/03/tapping-investment-capital">Tapping Investment Capital </a> </div> <div class="field-item even"> <a href="/commercial/briefs/article/2013/03/what-makes-and-keeps-city-hot">What Makes and Keeps a City Hot?</a> </div> <div class="field-item odd"> <a href="/commercial/feature/article/2013/03/year-small-deal">Year of the &#039;Small Deal&#039;</a> </div> <div class="field-item even"> <a href="/commercial/feature/article/2009/02/green-building-takes-root">Green Building Takes Root</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Economy Tue, 15 Apr 2014 20:47:50 +0000 gwood 16041 at http://realtormag.realtor.org How to Build an X-Factor Team http://realtormag.realtor.org/for-brokers/solutions/article/2014/04/how-build-x-factor-team <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Successful brokers decide whom to bring on their team based on needs beyond their immediate circumstances. These questions will help you recruit with a long-term strategy in mind. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 11, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/jason-forrest">Jason Forrest</a> </div> </div> </div> <!--paging_filter--><p>In the sports world, there&rsquo;s a draft pick every year. This systematic event forces coaches to compare their existing players to the new players out there. Selling homes is another performance-based career, but we don&rsquo;t tend to think of it that way. We sometimes wait until a turnover to even think about bringing someone new on board. We have got to change our approach to these decisions.</p> <blockquote> <p>Want to learn how to transform from manager to coach? Sign up for Jason Forrest&rsquo;s <a href="http://www.forrestperformancegroup.com/speaking/seminars/" target="_blank">Leadership Sales Coaching: The Seminar</a> in Dallas, Texas this April 29-30.</p> </blockquote> <p>Top-grading your team requires that you invest in it. It also happens to be one of the most worthwhile investments you can make. Identify people with the qualities you need (such as high motivation, goal-driven mind-sets, and the ability to handle conflict) and move them forward in the process, even if you don&rsquo;t have an immediate need for a new sales pro. This forces you to constantly analyze your team and compare them to other people in the world.</p> <p>Think of it like picking stocks&mdash;don&rsquo;t get emotionally attached. Look at your overall goal and see if your &ldquo;purchase&rdquo; fits the plan. Having a culture where no one is safe unless they sell keeps people on their toes. It&rsquo;s not about scaring people but about building a culture where agents have to produce, perform, and add value. If other people come around who can add more value, the people who are already there know they can be cut.</p> <p>To evaluate whether a person is the right fit, consider the following questions:</p> <ul> <li> How much potential do they have?</li> <li> How soon will they reach that potential?</li> <li> How much time, energy, or commitment will it cost me to get them to that point?</li> <li> How much will it cost me to keep them operating at their full potential?</li> <li> Are their personal goals higher than my goals for them?</li> <li> Will they be a better performer than at least half of my current sales team?</li> <li> If I didn&rsquo;t hire this person, would I be threatened if they worked for someone else?</li> </ul> <p>To take it one step further, consider investing in third-party assessments, which aim to provide objective feedback about an individual&rsquo;s characteristics and tendencies. These tests are designed measure the characteristics that are thought to contribute to a successful sales career.&nbsp;</p> <blockquote> <p>&quot;Great managers are chess players, not checker players.&rdquo;<br /> &mdash;Marcus Buckingham</p> </blockquote> <p>And to take it one step backwards, evaluate your current team first. Then, bring people on board only if they&rsquo;re better than the top 50 percent of your current team. This applies even when you desperately need a new person to fill the demand. Don&rsquo;t bring people on board unless they move the game forward in the long term.</p> <p>Be patient. Make the right move, not just the right-now move. Just as in the game of chess, you have short-term and long-term goals. Make your decisions accordingly. Great people are hard to come by, so if you find them, bring them on!</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Successful brokers decide whom to bring on their team based on needs beyond their immediate circumstances. These questions will help you recruit with a long-term strategy in mind.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_FB_xfactor.jpg" type="image/jpeg; length=27147">apr14_FB_xfactor.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_FB_xfactor_0.jpg?1397593404" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_FB_xfactor.jpg?1397593423" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/feature/article/2014/01/when-you-cant-do-it-all">When You Can&#039;t Do It All</a> </div> <div class="field-item even"> <a href="/daily-news/2013/10/01/survey-recruiting-young-talent-biggest-biz-obstacle">Survey: Recruiting Young Talent is Biggest Biz Obstacle</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/12/13/warren-buffett-s-real-estate-franchise-targets-millennials">Warren Buffett’s Real Estate Franchise Targets Millennials </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Solutions Fri, 11 Apr 2014 16:46:01 +0000 mwhite 16026 at http://realtormag.realtor.org Working on the Rail-Trail http://realtormag.realtor.org/first-person/street-cred/article/2014/04/working-rail-trail <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> His extensive knowledge of the converted railroad-to-trail system in Northampton, Mass., has turned Craig Della Penna into the go-to expert on the history of his area (not to mention the go-to real estate pro). </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Monday, April 7, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p><strong>Craig Della Penna, GREEN, GRI</strong><br /> Associate broker<br /> The Murphys, REALTORS&reg;<br /> Northampton, Mass.<a href="http://www.craigdp.com/" target="_blank"><br /> CraigDP.com</a></p> <h4> What exactly is a rail-trail, and why are they important in your neighborhood?</h4> <p>The <a href="http://www.railstotrails.org/index.html" target="_blank">Rails-to-Trails Conservancy</a> describes them in this way: &ldquo;Rail-trails are multipurpose public paths created from former railroad corridors. Most often flat or following a gentle grade, they traverse urban, suburban, and rural America. Ideal for many uses, such as bicycling, walking, inline skating, cross-country skiing, and equestrian and wheelchair use, rail-trails are extremely popular as recreation and transportation corridors.&rdquo;<br /> <br /> In the context of southern New England, the railroad network was overbuilt, and we have many rail-to-trail conversion projects underway. In fact, within 100 miles of my house, there are over 200 such projects underway. This is the densest network under development in the United States, and what makes it interesting is that the former railroad corridors here went to village centers &mdash; places where huge antediluvian mill complexes once produced heavy things. Today, these places are converted to offices or residences, and the old railroad corridors are being redeveloped as nonmotorized pathways that connect where people live, work, and play &mdash; places where kids can safely bike to school. So many kids bike to school on the trail network here that the city plows it in the winter.</p> <h4> You specialize in selling homes near rail-trails and other land conservations. How did this become your niche?</h4> <p>When I was looking to get into real estate, it seemed to me that the most successful agents were those who had some kind of niche practice. I had credentials in the transportation industry (I marketed rail freight for many years and have a background in railroad history), and more recently, I was a political organizer building &ldquo;Friends of the Trail&rdquo; groups all over the Northeast. When I became a real estate practitioner, it was destined that my niche would be houses near rail-trails because I knew from my research that millions of people were using these facilities, and it stood to reason that a segment of them would like to live near them. And besides, I became more committed to this niche when the lead opponent against a trail project in his community told me that his reasoning was because he&rsquo;d not be able to sell his house easily because the trail would reduce interest in it. I set out to prove him wrong. And I have.</p> <h4> You&rsquo;re also on the board for the Regional Tourism Council, and you and your wife run a bed and breakfast next to a rail-trail. What inspired you to get so involved in your community&rsquo;s tourism sector?</h4> <p>I&rsquo;ve written three books on rail-trails. For the research on the longer trails, I would bike from inn to inn, and I thought, wouldn&rsquo;t it be fun to run a B&amp;B? So here we are, years later, running our B&amp;B in a massive &ldquo;fixer&rdquo; house that sits eight feet from New England&rsquo;s oldest municipally built trail. And since I&rsquo;m both a high-altitude fellow and a burrower &mdash; working my way into all sorts of organizations &mdash; it was a natural for me to gravitate into the tourism and hospitality realm. And besides, our B&amp;B sits at the intersection of the northern end of the longest interstate trail in the Northeast (84 miles from New Haven, Conn., to Northampton, Mass.), and we&rsquo;re at the western end of the longest developing trail in Massachusetts (104 miles from Boston to Northampton). It&rsquo;s easy to think of tourism when looking at the map and considering inn-to-inn touring.</p> <h4> How does knowing so much about the local greenways and rail-trails make you an expert on your community?</h4> <p>As I mentioned, in southern New England, the rail-trail network here is not off in some far-off hinterland place. It is right where people live, work, and play. The rail-trail network is a perfect way to introduce people to the communities here. Knowing why they were here, how they got built, what they were used for after they stopped being used by the railroad, and how the neighborhoods around them became developed &mdash; all these factor into becoming an expert on the context of place in a community.</p> <h4> How does it improve your real estate business?</h4> <p>I get between four and seven real estate transactions a year from our B&amp;B. Our area looks much different from other parts of the country, and people are stunned to see it for themselves. Over breakfast, I give visitors to our B&amp;B a synopsis as to how this place came to be and what it took for this place to avoid the destructive forces that did in many communities in the United States. Four to seven of my visitors a year end up relocating here.</p> <p>Being an expert on something as forgotten or mundane as an old railroad line &mdash; and bringing it back to life as a trail &mdash; means that I have scores of stories of inspirational things that people have told me about what it means to them to have the trail in the community. In the past, the butcher, the baker, and the candlestick maker were the de facto go-to people in the community. Today, the real estate professional in the community is one of those go-to people. And today, doing inspirational and uplifting work for the long-term good of the community is something people appreciate and value, and they&rsquo;ll refer buyers and sellers to you.</p> <h4> You sometimes give clients showings by bike. What kind of experience does this give them versus a traditional showing?</h4> <p>I&rsquo;ll do second showings of houses by bike if my buyers are interested or inclined. Touring a neighborhood by bike is much different than by car. The sights, sounds, smells, and flavor of a neighborhood by bike are quite simply imprinted in an unforgettable and stimulating way. My buyers will then have firsthand knowledge about the possibility of their kids being able to bike to school or to the commercial areas. Very important stuff when you think about it.</p> <p>I&rsquo;ll also lead Tuesday evening bike tours of the three different segments of the rail-trail network here. I&rsquo;ll point out and describe the railroad history and bits of archeology we come upon, talk about how the trail got built in terms of overcoming the initial opposition to it. And, of course, I point out the recent residential sales and the effects that the trail has had on the values and sales performance of various neighborhoods. All the money I collect for these tours go to local nonprofits, and I get an abundance of both buyer and seller leads from these tours.</p> <h4> What is your favorite characteristic of your neighborhood and why?</h4> <p>I&rsquo;m a transportation policy geek and I love the obscure and small transportation details that make a city livable.&nbsp;Here in Northampton, whenever you step off a sidewalk and into a crosswalk, traffic screeches to a halt.&nbsp;For many places in the United States, this is not the case.&nbsp;This basic cultural cue will transform your community.</p> <h4> For people who want to get more involved in their community, what steps would you advise them to take?</h4> <ol> <li> Volunteer on the bicycle and pedestrian committee for your community.</li> <li> Advocate to get a traffic-calming program underway.</li> <li> Organize a &ldquo;Complete Streets&rdquo; program.</li> <li> Work to convert that dead and derelict old railroad corridor into becoming something attractive and useful.</li> <li> We are real estate pros, and we must do real things. Stop golfing.</li> </ol> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>His extensive knowledge of the converted railroad-to-trail system in Northampton, Mass., has turned Craig Della Penna into the go-to expert on the history of his area (not to mention the go-to real estate pro).</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SC_railtrail.jpg" type="image/jpeg; length=96291">apr14_SC_railtrail.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SC_railtrail_0.jpg?1396968349" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_railtrail.jpg?1396968292" /> </div> </div> </div> <div class="field field-type-text field-field-main-image-credit"> <div class="field-label">Main Image Credit:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Courtesy of Craig Della Penna </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/first-person/street-cred/article/2014/04/ripple-effect-community-involvement">The Ripple Effect of Community Involvement</a> </div> <div class="field-item even"> <a href="/daily-news/2011/10/07/connecting-communities-one-trail-time">Connecting Communities One Trail at a Time</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/how-i-sold-it/article/2008/02/making-trail-success-out-dirt-road">Making a Trail of Success out of a Dirt Road</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Street Cred Mon, 07 Apr 2014 22:08:38 +0000 gwood 16002 at http://realtormag.realtor.org All’s Fair in Politics and Online Voting http://realtormag.realtor.org/30-under-30/article/2014/04/all-s-fair-in-politics-and-online-voting <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> This year’s 30 Under 30 Web Choice winner proved she can get more votes than even the most famous of political heavyweights. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 2, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>If there were a contest and the likely winner was a toss-up between Ginger Vereen and Sarah Palin &mdash; our money would be on Vereen. After all, she can get more votes.</p> <p>Vereen, named to the 2014 class of 30 Under 30, soared to victory in the online voting for Web Choice winner with a showing that bested last year&rsquo;s winner &mdash; who happened to have the backing of the one-time Republican vice-presidential candidate. Kristi Tanner Mock, the 2013 Web Choice winner, garnered 2,844 votes after Palin, a family friend and former client, <a href="/30-under-30/article/2013/04/web-choice-winner-gets-boost-famous-fan">vouched for her in a social media campaign</a> calling for votes for Mock.</p> <p>But Vereen came out on top this year with 3,014 votes, all thanks to her own sphere of influence and savvy marketing efforts &mdash; and no support from a powerhouse politician.</p> <p>Vereen was lucky to have the support of her local and state REALTOR&reg; associations, as well as Keller Williams offices helping to publicize the Web Choice voting. But she saw a big impact from her own marketing campaign.</p> <p>&ldquo;I planned and implemented a weeklong e-mail campaign, delivering varied messages using my database and social media to communicate with clients, friends, and contacts, requesting their support by voting for me,&rdquo; she said.</p> <p>But this was far more than a simple click-and-send campaign. Vereen created videos that she sent to her circle of friends, family, coworkers, and clients, expressing her personality and giving thanks for their support.</p> <p>Some of the videos were a little spicy:</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/xgxSLhDb4hY" width="560"></iframe></p> <p>And some were adorable:</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/jadMTb2JcM0" width="560"></iframe></p> <p>&ldquo;The videos and e-mails created were both humorous and sincere, meant to inform everyone just how much I appreciate them and also thank my clients, friends, contacts, and coworkers for their&nbsp;recognition of my work,&rdquo; Vereen says. &ldquo;I included videos that featured my twin nieces, Becca and Liz, my coworkers, members of the community, and past clients. Because I stay in constant communication with my sphere &mdash; both on and offline &mdash; it made enlisting their help a feasible task.&rdquo;</p> <p>Making it into the 30 Under 30, as well as winning the Web Choice contest, was a personal goal Vereen had for herself for a long time, she says.</p> <p>&ldquo;The fact that people took time out of their busy schedules to vote for me is humbling and extremely overwhelming,&rdquo; Vereen says. &ldquo;I am graced, fortunate, and privileged to have received this amount of support.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_30s_2014_1.jpg" type="image/jpeg; length=11892">mar14_30s_2014.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_30s_2014_2.jpg?1396463468" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/30-under-30/article/2014/03/announcing-30-under-30-class-2014">Announcing the 30 Under 30 Class of 2014</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> 30 Under 30 Wed, 02 Apr 2014 18:21:58 +0000 gwood 15981 at http://realtormag.realtor.org Concealed-Carry and Commercial Real Estate http://realtormag.realtor.org/commercial/feature/article/2014/04/concealed-carry-and-commercial-real-estate <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> There’s a lot for commercial property managers and real estate practitioners to consider when it comes to balancing building safety and gun-rights advocacy. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 2, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/vicki-gerson">Vicki Gerson</a> </div> </div> </div> <!--paging_filter--><p>Can posting a &ldquo;No guns allowed&rdquo; sign on your building put you on a high-risk list? Grass Roots North Carolina says it can.</p> <p>The nonprofit, all-volunteer organization is determined to defend people with concealed-carry permits who want to be allowed to carry their handguns into all bars and restaurants that serve alcohol&mdash;as long as they don&rsquo;t drink. With the passage of a controversial gun law in the state that took effect on Oct. 1, 2013, the owners of restaurants and bars who don&rsquo;t want guns in their businesses must post a sign. And those business owners who have posted signs are now listed on Grass Roots North Carolina&rsquo;s &ldquo;High Risk Restaurant List.&rdquo;</p> <p>&ldquo;We generate a notice to the merchant that they are being reported and give them a chance to remove signs before their business&rsquo; contact information is released to tens of thousands of gun rights supporters,&rdquo; says Paul Valone, president of the organization. &ldquo;We don&rsquo;t want gun owners to patronize these restaurants.&rdquo;</p> <p>Businesses such as The Smokin&rsquo; Cue and BS Jones Pub and Grill are both on Valone&rsquo;s list because of their no-weapons signs, and the owners of both establishments say they have no plans to take those signs down. However, Grass Roots North Carolina is taking credit for at least nine other businesses that have taken down their signs after being listed on its website. Those, which include three Buffalo Wild Wings restaurants, have been moved to a new list, titled &ldquo;Welcome Back.&rdquo;</p> <p>Of course, this is just how one group in one state is responding to laws requiring businesses to post signage representing their business stance on guns on the premises. Professionals who work in commercial real estate are approaching the issue from a variety of standpoints.</p> <p>Concealed-carry is now the law of the land. In <em>District of Columbia v. Heller</em> in 2008, the U.S. Supreme Court confirmed an individual&rsquo;s right to keep and bear arms in the nation&rsquo;s capital. Two years later, the court affirmed this ruling at the state level, denying local governments from interfering with an individual&rsquo;s rights to bear arms. After that point, areas with gun bans in place had to pass legislation that did not come into conflict with the court&rsquo;s ruling. Illinois was the last state in the nation to pass a concealed-carry law last July.&nbsp;</p> <p>Although it&rsquo;s now a hotly debated issue on the national level, states have been dealing with gun rights issues in local contexts for decades. In 1976, Georgia Governor Zell Miller introduced a concealed-carry law that would become a model for future state laws.</p> <p>While some states do not require any kind of permit to carry, many other states (such as Colorado and Nebraska) allow people to carry concealed weapons only with a proper permit. Florida has more than 1 million people who have concealed gun permits. However, in all these states, it&rsquo;s up to a building owner to prohibit concealed guns if they wish. In Missouri and Kansas, for example, most office buildings post signage forbidding firearms.</p> <p>Commercial building owners and managers are apprehensive about the concealed-carry laws in their various states, according to Ed Lowenbaum, president of Lowenbaum RET Inc., a Chicago-based company that represents businesses in leasing, building, and selling across the United States. &ldquo;Commercial property owners and property managers believe this is a liability issue. They are concerned about the safety of their employees and themselves, as well as anyone else who enters their property,&rdquo; he says.</p> <p>Many of Lowenbaum&rsquo;s commercial real estate clients are writing rules into their new leases that include barring people from bringing concealed weapons onto their premises. It is then up to the owners of the businesses, especially in multitenant buildings such as office towers, to make sure that this new rule is being enforced.</p> <p>&ldquo;By putting this clause in the lease, the building owner is placing the liability back onto the tenants and forcing them to monitor visitors and contractors,&rdquo; Lowenbaum says. He adds that, for existing tenants, property managers usually have a clause in their current leases that allows them to make additional changes and add rules and regulations.</p> <p>Lowenbaum says that in Texas, the issue is being addressed before a tenant even rents the space. Building owners are trying to avoid liability, he says; they don&rsquo;t want to be sued if someone is injured or killed on their property. &ldquo;Property owners aren&rsquo;t putting in metal detectors yet,&rdquo; says Lowenbaum. &ldquo;But all it takes is one bad situation and everything could change.&rdquo;</p> <p>&ldquo;There are many unknowns at this time because Illinois is working through the permit process and screening the applicants,&rdquo; says Chicago&rsquo;s Building Owners and Managers Association Executive Vice President Michael Cornicelli. He notes that in Texas, Ohio, and Illinois, for example, the law allows building owners to post signage&mdash;showing a handgun in a circle with a slash through the circle&mdash;to notify the public that they cannot bring weapons onto the premises. &ldquo;If the building owner doesn&rsquo;t post a sign, anyone can walk in with a concealed weapon as long as he or she has a permit.&rdquo;&nbsp;&nbsp;</p> <p>But what happens if a building has a sign posted stating no concealed weapons, and someone walks in with one anyway? Cornicelli says the situation raises more questions for those in commercial real estate: &ldquo;If a management employee notices a violation is occurring, what is his obligation? Should the violator be confronted? Should the person notify the police that this violation is occurring? What instructions has the commercial property owner given the management company as to what should be done?&rdquo;</p> <p>There are other gun-related issues outside of concealed carry that some commercial practitioners should be aware of. Utah&rsquo;s House Bill 76, would have allowed any individual to carry a weapon without having to obtain a concealed-carry permit, but it was ultimately vetoed by Gov. Gary Herbert. Meanwhile, Oklahoma instituted a law in 2012 that extends the right of a licensed person to openly carry a handgun, in addition to its concealed-carry law.</p> <p>Some commercial property owners allow tenants to make up their minds. David Malk, vice president at CRM Properties Group Ltd. in Deerfield, Ill., has not placed signs on any of their properties prohibiting concealed weapons. However, if a tenant wants to post such a sign, he has no objection as long as the signage is in compliance with all sign rules and regulations of the shopping center and the government. To date, none of his tenants have brought their concern about having concealed weapons in any of the shopping centers to his attention.</p> <p>Regardless of local sentiment, commercial practitioners should make sure that, however they choose to address this issue, they make themselves aware of the state and local laws that apply to their property.</p> <p>&ldquo;Currently, there isn&rsquo;t a national organization that is a repository for concealed weapons information about every state or for what steps each state is doing about concealed-carry guns, Cornicelli says. &ldquo;Building owners should contact their state police or local police where their building is located if they have any issues or questions about the concealed-carry law in their state.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>There&rsquo;s a lot for commercial property managers and real estate practitioners to consider when it comes to balancing building safety and gun-rights advocacy.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_C_conceal_carry.jpg" type="image/jpeg; length=60812">apr14_C_conceal_carry.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_C_conceal_carry_0.jpg?1397681402" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_C_conceal_carry.jpg?1397681417" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2014/03/04/illinois-agents-weigh-no-guns-signs-showings">Illinois Agents Weigh &#039;No Guns&#039; Signs at Showings</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2012/09/relationship-management-4-safety-essentials-every-agent-">Relationship Management: 4 Safety Essentials Every Agent Needs to Know </a> </div> <div class="field-item odd"> <a href="/commercial/feature/article/2009/09/new-market-means-new-legal-issues">New Market Means New Legal Issues</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Wed, 02 Apr 2014 19:32:25 +0000 mwhite 15982 at http://realtormag.realtor.org The Ripple Effect of Community Involvement http://realtormag.realtor.org/first-person/street-cred/article/2014/04/ripple-effect-community-involvement <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> It started with a simple bike corral. Now Chad Thompson shows his street cred through his involvement in charities, business associations, and environmental organizations in the Broad Ripple neighborhood of Indianapolis. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 2, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p><strong>Chad Thompson</strong><br /> Broker<br /> Carpenter REALTORS&reg;<br /> Indianapolis<br /> <a href="http://www.chadthompsonhomesales.com/" target="_blank">ChadThompsonHomeSales.com</a></p> <h4> Why did you decide to join the board of the environmental group Green Broad Ripple?</h4> <p>Broad Ripple is a very walkable, bike-friendly area. Our current mayor has been a huge advocate and has added many bike lanes into the city. We also connect up with the Monon Trail, which is a biking and walking path made from a former railroad track that leads from downtown Indianapolis all the way up to the northern suburbs. I love it. On nice days, I&rsquo;ll take the trail and ride my bike up to the office, so it&rsquo;s part of my commute at times.</p> <p>A couple years ago, we held a bike ride called Saddle Up to raise money to get bike corrals installed in Broad Ripple. This restaurateur in the community had entered Broad Ripple into this competition where a bike corral company was asking communities to explain why they were worthy of getting these bike corrals. So we won one free corral, and they gave us the option of buying a few more at a discount. So, we held this ride in order to raise the money to buy four total corrals.</p> <p>I had already joined the board of <a href="http://www.greenbroadripple.org" target="_blank">Green Broad Ripple</a>, a not-for-profit where the idea is to get people to think more about recycling, gardens, and other green activities. We also try to encourage the building of homes and businesses that are more green. They were organizing the event, and I helped plan the ride and get donations from local businesses.</p> <h4> You&rsquo;re also very involved in the local business community. Can you tell me what inspired that involvement?</h4> <p>My wife, I would say! She was involved in the community with the Indiana Recycling Coalition and that spurred my interest. I wanted to get involved in my immediate area where my office is located. I started with the board of Green Broad Ripple, and then over time I became more involved with the <a href="http://brva.org/" target="_blank">Broad Ripple Village Association</a>, which is the main group that helps with business development. I became a business member with them, and I just started the Broad Ripple Young Professionals Network with a few other younger businesspeople. We&rsquo;re having our first event in a couple weeks.</p> <p>I also help with a not-for-profit called <a href="http://www.joyshouse.org" target="_blank">Joy&rsquo;s House</a>. They basically take care of older people who have dementia and who live with their kids [who are] their caretakers. The kids will drop off their parents in the morning &mdash; and Joy&rsquo;s House has programs and activities &mdash; and then the family member will take them back to their homes at the end of the day.&nbsp;</p> <p>I committed this year to give a portion of every sale to their organization. I was volunteering more hands-on before, and my wife is still volunteering her time on site, but I decided to do something a little different this year. It&rsquo;s great to make this kind of commitment, because it helps Joy&rsquo;s House, but it also helps with marketing. They put me in one of their newsletters as a donor spotlight, and that lets people know that by working with me, they&rsquo;re also contributing to an organization that they care about.</p> <p>Being involved in all these things is also just part of the fun. I enjoy working with all these people. It&rsquo;s kind of a break from work.</p> <h4> What kind of impact does being involved in the local business community have on your real estate business?</h4> <p>It&rsquo;s a slow growth. People want to know that you&rsquo;re interested in the community development first, but then the business will grow with that recognition. I mean people now know what I do. People will recognize me for that.</p> <h4> How has being involved in greening your community helped make you a go-to person in the neighborhood?</h4> <p>Well, for example, there was a woman a few years ago that had a small garden she was interested in using. My wife and I helped her grow tomatoes in her garden, and then we sold them to local restaurants to help raise funds for the committee. Now, we didn&rsquo;t hardly make anything from it, maybe $100. But it was a fun way to get the word out. I think it helped more people in the community recognize our group as well. And it also brought people to me who were just interested in gardening.</p> <h4> Do you think that a real estate professional representing the industry on local boards can have a positive effect on home ownership?</h4> <p>Absolutely. I started by becoming a spectator. I would listen when they had speakers and presenters. I was the only REALTOR&reg; at these things, so I definitely got to know the other businesses in different industries that have a lot of the same challenges I do. Being involved with all these other professionals, people are always asking me, &ldquo;How&rsquo;s the market doing in Broad Ripple?&rdquo; And I&rsquo;m becoming a pretty good resource for the organization.</p> <h4> What inspired you to create the Broad Ripple Young Professionals Network?</h4> <p>This spring, I was at a Broad Ripple Village Association gathering with members and residents of the community. We were just getting together to socialize, having appetizers and drinks at one of the local bars. Now, it&rsquo;s kind of an older crowd. A few of the younger people and myself were talking about how we need to spur the younger generation to get involved in the community. We got together and created the Broad Ripple Young Professionals Network. We have our first event coming up on April 10. We just started <a href="http://www.facebook.com/broadrippleyoungprofessionalsnetwork" target="_blank">our Facebook page</a>, and we already have 100 likes. So I&rsquo;m really excited about this. We&rsquo;re looking forward to the possibilities of this and compiling a whole laundry list of things we&rsquo;d like to do, like kayaking and yoga in the park. There&rsquo;s even this DJ school where you can go in and learn how to DJ. One of our members is going to the next couple&#39;s night at the DJ school to check it out. You just enjoy the camaraderie. So there&rsquo;s going to be a lot of different industry connections that are going to be made that benefit my business, and hopefully the businesses of everyone involved.</p> <h4> Tell me about your involvement in the Broad Ripple Home Tour.</h4> <p>The <a href="http://brva.org/events/broad-ripple-home-tour/" target="_blank">Broad Ripple Historic Home Tour</a> is an annual event; it&rsquo;s in September this year. It will be the 10-year anniversary of the event, and it&rsquo;s my first year actually on the committee. My office is located in the middle of this community, so the last couple of years, we offered up our office for restrooms to be used by the people taking the tour. This year, I&#39;m trying to push a little more activity around the office, like ticket sales, food trucks, and other refreshments to facilitate the tour and to get people into our office. I mean, we&rsquo;re not selling anything, but people are going to know it&rsquo;s a real estate office.</p> <p>We&rsquo;re also hosting a Friday night preview party this year, so that&rsquo;s going to be hopefully another added moneymaker for the committee. We&rsquo;ll have donated food and drinks, maybe some live music. One of the homes will open nearby for a preview.</p> <p>We&rsquo;re an older neighborhood; most of the homes are around 1920s to 1950s construction. It&rsquo;s a self-guided tour with a map and information that has attracted around 800 or 900 people in the past. People on the committee help write up the history of the homes in little booklets, so it&rsquo;s really fun to read and learn about them on the tour.</p> <h4> What kind of advice would you give other real estate pros who want to get involved but aren&rsquo;t sure how to begin?</h4> <p>I would definitely say that it&rsquo;s worth getting involved. At first, it can be hard to know where to start. I was kind of at a loss. You don&rsquo;t quite know how to get involved. But really, it&rsquo;s a matter of reaching out to someone who&rsquo;s already involved and asking, &ldquo;How can I help?&rdquo; Those people love to bring new people in. If you find something that&rsquo;s interesting to you, be it a home tour or charity or whatever, you find someone who&rsquo;s working there and ask. They might come back to you with a &ldquo;Well, how do you want to help?&rdquo; So it can be challenging, but when you start brainstorming with these people and going to the meetings regularly, it absolutely helps not only the community itself, but you do get people who recognize you and your business.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>It started with a simple bike corral. Now Chad Thompson shows his street cred through his involvement in charities, business associations, and environmental organizations in the Broad Ripple neighborhood of Indianapolis.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SC_ripple.jpeg" type="image/jpeg; length=334436">apr14_SC_ripple.jpeg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SC_ripple_0.jpeg?1396385051" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_ripple.jpg?1396385026" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2013/09/09/respite-for-elderly-and-their-caregivers">Respite for the Elderly and Their Caregivers</a> </div> <div class="field-item even"> <a href="/daily-news/2013/01/16/more-commuters-eye-bike-friendly-housing">More Commuters Eye Bike-Friendly Housing</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2009/11/agents-change-promoting-green-real-estate">Agents of Change: Promoting Green in Real Estate</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Street Cred Tue, 01 Apr 2014 20:25:11 +0000 mwhite 15973 at http://realtormag.realtor.org Announcing the 30 Under 30 Class of 2014 http://realtormag.realtor.org/30-under-30/article/2014/03/announcing-30-under-30-class-2014 <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Meet this year’s group of accomplished young professionals from throughout the U.S., and for the first time, Canada. Their full profiles will appear in the May/June issue of REALTOR® Magazine. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Monday, March 31, 2014</span> </div> </div> </div> </fieldset> <!--paging_filter--><p>REALTOR&reg; Magazine is pleased to announce the honorees in this year&rsquo;s class of 30 Under 30. These hard-working young professionals come from a diverse array of markets and real estate specialties. They put their customers first, and are champions for their communities.</p> <p>You&rsquo;ll have the opportunity to learn more about each of these honorees in the May/June issue of REALTOR&reg; Magazine.</p> <p>Thanks to all who participated in the annual, week-long voting period from March 21-28 to help us determine this year&rsquo;s Web Choice Winner. Congratulations to <a href="/30-under-30/finalist/2014/03/ginger-vereen">Ginger Vereen</a>, who took the top prize by gathering 3,014 votes. Stay tuned for a REALTOR&reg; Magazine online exclusive about how Vereen accomplished this feat.</p> <p>Congratulations to the 2014 Class of 30 Under 30!</p> <table border="0" cellpadding="0" cellspacing="10" width="100%"> <tbody> <tr> <td valign="top" width="50%"> <p><a href="/30-under-30/finalist/2014/03/jennifer-anderson"><strong>Jennifer Anderson</strong></a><br /> Sereno Group<br /> Palo Alto, Calif.</p> <p><a href="/30-under-30/finalist/2014/03/philip-b-becker"><strong>Philip Becker</strong></a><br /> Becker Properties<br /> San Antonio, Texas</p> <p><span style="display: none;">&nbsp;</span><span style="display: none;">&nbsp;</span><span style="display: none;">&nbsp;</span><a href="/30-under-30/finalist/2014/03/jordan-r-bennett"><strong>Jordan Bennett</strong></a><br /> Keller Williams Realty<br /> Laguna Hills, Calif.</p> <p><a href="/30-under-30/finalist/2014/03/lindsey-bergeron"><strong>Lindsey Bergeron</strong></a><br /> Jack White Real Estate, Eagle River<br /> Eagle River, Alaska</p> <p><a href="/30-under-30/finalist/2014/03/ian-charlebois"><strong>Ian Charlebois</strong></a><br /> RE/MAX Citywide Realty Inc.<br /> Ottawa, Ontario, Canada</p> <p><a href="/30-under-30/finalist/2014/03/krista-clark"><strong>Krista Clark</strong></a><br /> Century 21 Signature<br /> Newton, Iowa</p> <p><a href="/30-under-30/finalist/2014/03/constance-cj-davis"><strong>CJ Davis</strong></a><br /> Long &amp; Foster Real Estate, Inc.<br /> Washington, D.C.</p> <p><a href="/30-under-30/finalist/2014/03/daan-de-raedt"><strong>Daan De Raedt</strong></a><br /> RE/MAX Allegiance<br /> Arlington, Va.</p> <p><a href="/30-under-30/finalist/2014/03/ashley-dietch"><strong>Ashley Dietch</strong></a><br /> Keller Williams Realty<br /> Grand Rapids, Mich.</p> <p><a href="/30-under-30/finalist/2014/03/stefan-patrick-doerrfeld"><strong>Stefan Patrick Doerrfeld</strong></a><br /> Coldwell Banker Hedges Corridor<br /> Cedar Rapids, Iowa</p> <p><a href="/30-under-30/finalist/2014/03/robert-bo-draughon"><strong>Bo Draughon</strong></a><br /> Keller Williams Realty Trussville<br /> Trussville, Ala.</p> <p><a href="/30-under-30/finalist/2014/03/kathryn-early"><strong>Kathryn Early</strong></a><br /> Coco, Early &amp; Associates<br /> Methuen, Mass.</p> <p><a href="/30-under-30/finalist/2014/03/lucas-l-edington"><strong>Lucas Edington</strong></a><br /> Mossy Oak Properties<br /> Poplar Bluff, Mo.</p> <p><a href="/30-under-30/finalist/2014/03/ivan-estrada"><strong>Ivan Estrada</strong></a><br /> Keller Williams Realty-Sunset<br /> Los Angeles</p> <p><a href="/30-under-30/finalist/2014/03/casselyn-feinstein"><strong>Casselyn Feinstein</strong></a><br /> ERA Team Feinstein LLC<br /> Hinsdale, Ill.</p> </td> <td valign="top" width="50%"> <p><a href="/30-under-30/finalist/2014/03/stephanie-finch"><strong>Stephanie Finch</strong></a><br /> Martha Turner Sotheby&#39;s International Realty<br /> Houston, Texas</p> <p><a href="/30-under-30/finalist/2014/03/juan-carlos-german"><strong>Juan Carlos German</strong></a><br /> Carlos German &amp; Team, Inc.<br /> Kissimmee, Fla.</p> <p><a href="/30-under-30/finalist/2014/03/brett-henry"><strong>Brett Henry</strong></a><br /> Simple Choice Real Estate<br /> Orem, Utah</p> <p><a href="/30-under-30/finalist/2014/03/ryan-lajoie"><strong>Ryan Lajoie</strong></a><br /> Johnston &amp; Associates Real Estate<br /> Thompson, Conn.</p> <p><a href="/30-under-30/finalist/2014/03/kristee-lauren-leonard"><strong>Kristee Lauren Leonard</strong></a><br /> The Leaders Realty, LLC<br /> Austin, Texas</p> <p><a href="/30-under-30/finalist/2014/03/ron-mangas-jr"><strong>Ron Mangas, Jr.</strong></a><br /> TTR Sotheby&rsquo;s International Realty<br /> Washington, D.C.</p> <p><a href="/30-under-30/finalist/2014/03/jenn-mueller"><strong>Jenn Mueller</strong></a><br /> John L. Scott Real Estate<br /> Redmond, Wash.</p> <p><a href="/30-under-30/finalist/2014/03/christopher-orth"><strong>Christopher Orth</strong></a><br /> Coldwell Banker Hearthside<br /> Philadelphia, Penn.</p> <p><a href="/30-under-30/finalist/2014/03/janice-overbeck"><strong>Janice Overbeck</strong></a><br /> Atlanta Fine Homes, Sotheby&#39;s Intl. Realty<br /> Atlanta, Ga.</p> <p><a href="/30-under-30/finalist/2014/03/kelamar-svoboda"><strong>Kelamar Svoboda</strong></a><br /> Century 21 Affiliated<br /> Wauwatosa, Wisc.</p> <p><a href="/30-under-30/finalist/2014/03/kyle-swanson"><strong>Kyle Swanson</strong></a><br /> Counselor Realty of Rochester<br /> Rochester, Minn.</p> <p><a href="/30-under-30/finalist/2014/03/sarah-tadlock"><strong>Sarah Tadlock</strong></a><br /> Dielmann Sotheby&rsquo;s International Realty<br /> St. Louis, Mo.</p> <p><a href="/30-under-30/finalist/2014/03/rebecca-thomson"><strong>Rebecca Thomson</strong></a><br /> Jameson Sotheby&#39;s International Realty<br /> Chicago, Ill.</p> <p><a href="/30-under-30/finalist/2014/03/ginger-vereen"><strong>Ginger Vereen</strong></a><br /> Keller Williams Preferred Realty<br /> Raleigh, N.C.</p> <p><a href="/30-under-30/finalist/2014/03/kyle-zimbro"><strong>Kyle Zimbro</strong></a><br /> Zimbro Realty Inc.<br /> Phelan, Calif.</p> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Meet this year&rsquo;s group of accomplished young professionals from throughout the U.S., and for the first time, Canada. Their full profiles will appear in the May/June issue of REALTOR&reg; Magazine.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_30s_2014.jpg" type="image/jpeg; length=42724">mar14_30s_2014.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_30s_2014_0.jpg?1396277607" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> 30 Under 30 Fri, 28 Mar 2014 22:08:53 +0000 echristoffer 15960 at http://realtormag.realtor.org Free Marketing Communications Tools http://realtormag.realtor.org/product-guide/marketing/article/2014/03/free-marketing-communications-tools <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Check out these tools that can help shape your online communications — they don’t cost a thing. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p>Before you spend any money, make sure you&rsquo;re taking full advantage of tools that are freely available to you. To make each an effective communications channel, it&rsquo;s worth a considerable investment of time and effort.</p> <h4> Blog Platforms</h4> <ul> <li> <a href="http://www.blogger.com/" target="_blank">Blogger.com</a></li> <li> <a href="http://www.wordpress.com/" target="_blank">WordPress.com</a></li> <li> <a href="http://www.wordpress.org/" target="_blank">WordPress.org</a></li> </ul> <p>These are the most popular blog platforms; they provide free tools for managing and editing blog posts and comments as well as incorporating graphicsinto articles. WordPress.com is a platform that lets you create a basic blog that&rsquo;s hosted on the site. WordPress.org provides a free software program you can download for designing and managing a customized blog with many more features, but it requires your own hosting account.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Should You Pay for E-Marketing Solutions?</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Keys to Effective Online Communication</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How Others Are Marketing Themselves</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Going Beyond Basic E-Marketing With High-Level Tools</a></li> </ul> </blockquote> <h4> NAR Tools for REALTORS&reg;</h4> <p>Membership in the National Association of REALTORS&reg; entitles you to several free tools for more effective communications online.</p> <ul> <li> The <a href="http://blogsignup.realtor.com/" target="_blank">REALTOR&reg; blogging platform</a> is a free platform for designing and managing a REALTOR&reg; Featured Blog on realtor.com&reg;, where posts may be featured on the &ldquo;Let&rsquo;s Talk Real Estate&rdquo; section of the site for consumers.</li> <li> The <a href="http://support.realtor.com/training/facebook/social-connections-app/menu-id-114" target="_blank">Social Connections Facebook app</a> integrates the social networking in your marketing plans with real-time information on your market area, activity, and housing inventory.</li> <li> <a href="http://marketing.realtor.com/housing-trends-newsletter.php" target="_blank">Electronic newsletters</a> give you free, personally branded Housing Trends electronic newsletters for distribution to clients by e-mail.</li> <li> <a href="http://www.realtor.com/collaborate/" target="_blank">Branded apps</a> are for owners of iOS and Android devices with the realtor.com&reg; mobile search app, customized with your personal contact information.</li> </ul> <h4> Website-Building Software</h4> <p>A variety of free and inexpensive tools and templates help you create a basic website as the hub of your online marketing efforts. Some include limited hosting, and most offer upgrade options for an extra cost.</p> <ul> <li> <a href="http://www.simplesite.com/default.aspx?culturekey=en-US" target="_blank">SimpleSite</a> is a three-step solution for easily building a site from a selection of design themes and templates. Then you can add your content.</li> <li> <a href="http://www.google.com/sites/help/intl/en/overview.html" target="_blank">GoogleSites</a> is Google&rsquo;s app for building a template or custom-designed site that is hosted on Google&rsquo;s servers. It comes with optional integration with a Gmail account and Google Calendar.</li> <li> <a href="http://www.microsoft.com/web/webmatrix/" target="_blank">Microsoft Webmatrix</a>, available as a free download, provides a suite of tools for creating and managing a sophisticated website.</li> <li> <a href="http://www.quickandeasywebbuilder.com/" target="_blank">Quick &rsquo;n Easy Web Builder</a>, $29.95, provides tools for building and publishing a full website with many customizable features, without requiring any understanding of HTML coding.</li> </ul> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Check out these tools that can help shape your online communications &mdash; they don&rsquo;t cost a thing.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_5.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_6.jpg?1396035941" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_2.jpg?1396035946" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:47:11 +0000 gwood 15950 at http://realtormag.realtor.org Go Beyond Basic E-Marketing http://realtormag.realtor.org/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Fee-based services like these provide real estate–specific solutions for particular channels of marketing communications. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p><strong>Drip365</strong><br /> Properties Online LLC<br /> <em><a href="http://www.drip365.com/" target="_blank"><u>www.drip365.com</u></a> </em><br /> $49 setup fee; $19.95-per-month subscription fee</p> <p>This automated drip marketing system provides tools for developing and managing an e-mail campaign. Supports an unlimited number of contacts and includes customizable e-mail templates for promoting listings and communicating with buyers, sellers, and former clients.</p> <p><strong>eMerge Consumer Touch Campaign for Real Estate</strong><br /> NMD Inc.<br /> <em><a href="http://www.easyemerge.com/real-estate" target="_blank"><u>www.easyemerge.com/real-estate</u></a><br /> </em>$99 a month with one-year subscription</p> <p>Designed to make online communications more manageable, the basic package provides tools for automated &ldquo;touch campaigns&rdquo; targeting consumers through branded e-mail and social media. It includes a content library, contact forms for a website, social media integration, and blog and activity reports. Add-on modules are available for agent-recruitment campaigns, surveys, and marketing campaigns using text messaging.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Should You Pay for E-Marketing Solutions?</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Keys to Effective Online Communication</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How Others Are Marketing Themselves</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Free Marketing Communications Tools</a></li> </ul> </blockquote> <p><strong>HomeActions</strong><em><a href="http://www.homeactions.com/" target="_blank"><br /> <u>www.homeactions.com</u></a><br /> </em>$495 a year, or $40 a month with $95 setup fee</p> <p>This marketing tool is built around a customizable branded electronic newsletter distributed by e-mail. It provides articles on home management and space for subscriber-generated content and includes tools to publish and promote newsletter content on social networks and report analytics to track effectiveness of campaigns.</p> <p><strong>IXActContact</strong><br /> IXActContact Solutions<br /> <em><a href="http://www.ixactcontact.com/" target="_blank"><u>www.ixactcontact.com</u></a><br /> </em>$34.95 a month</p> <p>This cloud-based real estate contact and customer relationship management solution includes tools for developing and managing drip marketing campaigns. It provides customizable templates for e-newsletters and campaigns targeting buyers, sellers, FSBOs, and prospects. Tracking features provide feedback on which recipients opened and read e-mails, as well as what links they clicked.</p> <p><strong>RealSocial</strong><br /> Run On Productions/Pinderama Design<br /> <em><a href="http://realsocialmediamarketing.com/" target="_blank"><u>realsocialmediamarketing.com</u></a><br /> </em>$199 a month with six-month subscription</p> <p>This company works with real estate professionals to develop and manage social media marketing campaigns on the most popular social networks. Services include regularly scheduled posts, enrollment in online groups, promotions, activity reports, and advice on how to engage leads generated through these efforts.</p> <h4> Real Estate Marketing Suites</h4> <p>The most expensive solutions are also the most comprehensive, with modules for all or most channels of communicating and marketing property and services across the Web.</p> <p>A few of the many companies offering these suites are included here to give you an idea of the range of solutions and costs.</p> <p><strong>AgentPro<br /> </strong>AgentImage<br /> <em><a href="http://www.agentimage.com/" target="_blank"><u>www.agentimage.com</u></a><br /> </em>$14.99 set-up fee, then $49.99-per-month subscription fee</p> <p>This basic version of AgentImage&rsquo;s marketing solution provides templates for building a website along with tools to promote it. Standard features include Web and mobile versions of the site, SEO, a WordPress blog, integrated social media marketing, MLS listings import, and lead capture forms. Upgrade options include search engine marketing and custom site design.</p> <p><strong>Point2 Express<br /> </strong>Yardi Systems<br /> <em><a href="http://www.point2.com/products/point2agent/" target="_blank"><u>http://www.point2.com/products/point2agent/</u></a><br /> </em>$199 a year</p> <p>The basic configuration of Point2 Express combines website-building templates with tools for promoting services and listings across the Web. Includes customizable site templates, lead capture forms, contact management and automated e-mail marketing campaigns, listings syndication to top property search portals, integrated social media marketing, and a Facebook listings app.</p> <p><strong>PropertyPulse Professional<br /> </strong>z57 Internet Solutions<br /> <em><a href="https://www.z57.com/packages-2/" target="_blank"><u>https://www.z57.com/packages-2/</u></a><br /> </em>Packages start around $49 a month; setup costs vary, based on location and IDX availability</p> <p>This version of z57&rsquo;s Web marketing solution combines tools for building and managing a real estate website with social media marketing. It provides customizable templates for the website, a mobile version, integrated blog, lead capture forms, and drip marketing campaigns. Its social media component provides a custom Facebook page with an automatic post generator and lead capture tools.</p> <p><strong>SharperAgent<br /> </strong>Market Leader<br /> <em><a href="http://www.sharperagent.com/products/" target="_blank"><u>www.sharperagent.com/products/</u></a><br /> </em>$39.95 a month, or $29.95 a month with annual subscription</p> <p>This marketing program combines online and offline communications to cultivate and manage relations with clients and prospects. It includes contact management, e-mail drip marketing, electronic newsletter, social networking, and print marketing campaigns.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Fee-based services like these provide real estate&ndash;specific solutions for particular channels of marketing communications.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_7.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_8.jpg?1396035968" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_3.jpg?1396035974" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:58:05 +0000 gwood 15951 at http://realtormag.realtor.org How Others Are Marketing Themselves http://realtormag.realtor.org/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Here are a couple of examples of how real estate professionals are focusing their online communications. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><h4> Building a Community</h4> <p>&ldquo;I&rsquo;m trying to use my [Facebook] <a href="https://www.facebook.com/AndreaBrovettosRealEstateCorner" target="_blank">fan page</a> for business now,&rdquo; says Andrea Brovetto, GRI, SRES, an agent with Coach, REALTORS&reg;, in Huntington, N.Y. &ldquo;I&rsquo;m not looking at it as something to get clients now as much as a tool for making people aware that I am there when they do need help in real estate.&rdquo; She hopes that the questions, information, and photos that she posts on Facebook will create a community where visitors will interact with her and each other. It will take time to know if it&rsquo;s effective, but she&rsquo;s pleased with the effort so far. &ldquo;I like to do what I can to help people,&rdquo; Brovetto explains. &ldquo;Hopefully that will keep them interested enough to remember me when they or someone they know needs an agent.&rdquo;</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Should You Pay for E-Marketing Solutions?</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Keys to Effective Online Communication</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Free Marketing Communications Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Going Beyond Basic E-Marketing With High-Level Tools</a></li> </ul> </blockquote> <h4> The Power of the Blog</h4> <p>Troy Schuyler developed his communications strategy after years of experimenting. &ldquo;For me, blogging is No. 1, hands down,&rdquo; says Schuyler, an associate broker with Century 21 The Neil Company Real Estate in Roseburg, Ore. &ldquo;Social media is secondary, more as a way of promoting my blog, which is the focus of my website.&rdquo; Schuyler tries to post something new every day. To boost search engine placement, he uses keyword ranking tools to gauge potential interest on topics before writing. &ldquo;Every phone call I get, I ask people why they&rsquo;re calling me,&rdquo; he explains. &ldquo;Almost always they say, &lsquo;Well I was looking online...&rsquo; and found me through something I had put in my blog.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Here are a couple of examples of how real estate professionals are focusing their online communications.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_3.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_4.jpg?1396035913" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_1.jpg?1396035918" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:37:40 +0000 gwood 15949 at http://realtormag.realtor.org Keys to Effective Online Communication http://realtormag.realtor.org/product-guide/marketing/article/2014/03/keys-effective-online-communication <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Try these techniques to find and develop your voice. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p><strong>Good Habits: </strong>Make a commitment to write regularly, and you&rsquo;ll find your voice. The power of marketing communications comes only through persistence and consistency in your message and delivery. Effective blogging is an ongoing process, while website content needs a yearly refresh, and you should update social media throughout the week.</p> <p><strong>Keep It Relevant:</strong> Remember why buyers and sellers want to hear from you. They want to know what you can teach them about your market and the buying and selling process. Share your enthusiasm and talk up all you do to help clients.</p> <p><strong>Invite In and Opt-Out:</strong> Don&rsquo;t assume everyone who contacts you wants to be on the receiving end of your drip marketing campaign or electronic newsletter. Ask before adding anyone to your mailing list, and make it easy for subscribers to opt out. If you ignore this simple courtesy, your campaigns could work against you.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Should You Pay for E-Marketing Solutions?</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How Others Are Marketing Themselves</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Free Marketing Communications Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Going Beyond Basic E-Marketing With High-Level Tools</a></li> </ul> </blockquote> <p><strong>Remember Mobile:</strong> Whatever apps you use to communicate online, make sure each is optimized for mobile devices. If your messages don&rsquo;t display well on smartphones and tablets, they may be missed.</p> <p><strong>Answer When Asked:</strong> The point of online communications is to motivate people to reach out to you. When someone does, answer ASAP using the medium they used to contact you, unless they request otherwise. Nothing speaks better of your professionalism than a prompt, thorough response.</p> <h4> Some Terms You&rsquo;ll Hear</h4> <p><strong>Branding:</strong>All of the materials and activities you use to establish and promote your &ldquo;brand.&rdquo; On the Internet, this encompasses all that you use to communicate with clients, prospects, and the general public.</p> <p><strong>Drip Marketing: </strong>An automated marketing campaign, administered through e-mail or regular mail, that delivers content to recipients on a scheduled basis as a way of keeping your name and contact information fresh in their minds.</p> <p><strong>Touchpoint:</strong> Each instance in which an existing or potential client sees or comes in contact with anything representing you.</p> <p><strong>Search Marketing:</strong> A strategy to improve placement in search engine results. It entails search engine optimization and fee-based services such as pay-per-click advertising based on keywords.</p> <p><strong>Syndication:</strong> The automated distribution of online content, such as a blog post or listing information, to multiple destinations.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Try these techniques to find and develop your voice.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_0.jpg?1396036167" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing.jpg?1396036172" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:33:46 +0000 gwood 15948 at http://realtormag.realtor.org Product Guide: 2014 E-Marketing Tools http://realtormag.realtor.org/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Marketing yourself on the Web is a multifaceted challenge. Let us help you find the right tools to help you maintain a competitive edge on the vast landscape of the Internet. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p>The Web is the first place most of today&rsquo;s buyers and sellers begin exploring the real estate market. So with all the real estate information out there, how can you have the most effective online marketing so that you&rsquo;re the person they turn to first?</p> <p>It&rsquo;s a communications challenge, really: employing some combination of online tools to convince buyers and sellers why you, among all competitors, are their best ally.</p> <p>&ldquo;There are two big hurdles,&rdquo; says Rudy McCormick, a real estate professional turned Web developer and consultant with online marketing firm <a href="http://www.localmattersdigital.com/" target="_blank">Local Matters Digital</a>. &ldquo;Web marketing is very time-consuming, and not many real estate professionals understand how to do it well.&rdquo;</p> <p>It starts by ensuring that there is accurate and current information on every Web directory about how to contact you and find you online, McCormick says. The rest depends on how much time and effort you&rsquo;re willing to commit to your communications efforts, as well as how much you&rsquo;re willing to entrust to professional service providers.</p> <p>In this guide, you&rsquo;ll find:</p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Tips on how to determine what you should pay for e-marketing solutions.</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Techniques for developing your marketing voice.</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How your peers use e-marketing.</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Basic, free e-marketing tools.</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Tools for more robust, high-level e-marketing.</a></li> </ul> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Marketing yourself on the Web is a multifaceted challenge. Let us help you find the right tools to help you maintain a competitive edge on the vast landscape of the Internet.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_9.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_10.jpg?1396035997" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_4.jpg?1396036002" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:12:13 +0000 gwood 15944 at http://realtormag.realtor.org