Articles

A Different Approach to Real Estate

wgonzalez — Thu, 10 May 2012 19:25:19 +0000

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Starting a business is never easy. But thanks to a fresh take on networking and making connections, Rogers Healy built a successful brokerage during some of real estate’s most difficult years.

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Tuesday, May 1, 2012

Author(s):

Rogers Healy

Starting a business is never easy. But thanks to a fresh take on networking and making connections, Rogers Healy built a successful brokerage during some of real estate’s most difficult years.

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Starting a business is never easy. But thanks to a fresh take on networking and making connections, Rogers Healy built a successful brokerage during some of real estate’s most difficult years.

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Can a Catchy Slogan Make You Stand Out?

wgonzalez — Thu, 10 May 2012 20:01:00 +0000

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Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.

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Tuesday, May 1, 2012

Author(s):

Melissa Dittmann Tracey

Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.

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Some tips for creating a memorable hook for your business that will keep you top of mind with your customers and in your community.

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How the Web Is Ruining Real Estate

bsummerfield — Fri, 20 Apr 2012 14:13:02 +0000

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Experts in real estate technology argue that online media is causing real problems for practitioners and consumers and how they connect with each other. What are these issues, and what can you do about them?

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Friday, April 20, 2012

Author(s):

Brian Summerfield

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Match Your Marketing to Your Skill Set

Clean Your Social Media House in 2012

Do You Have ‘Social Media Shiny Object Syndrome’?

Is a Garage a Deal Breaker?

bsummerfield — Mon, 16 Apr 2012 19:28:25 +0000

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Garages are becoming more important, as evidenced by the rising demand for more space and amenities in this part of a property. But many homes don’t even have one. How crucial is a garage for today’s demanding buyers?

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Monday, April 16, 2012

Author(s):

Barbara Ballinger

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Get the Garage in Order

10 Must-Have Features in New Homes

Write Ads That Sell

bsummerfield — Mon, 16 Apr 2012 19:34:50 +0000

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Effective real estate ads begin with a compelling headline and pull the audience in by making them understand how they benefit from what’s being promoted. Learn more.

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Monday, April 16, 2012

Author(s):

Ian Grace

Effective real estate ads begin with a compelling headline and pull the audience in by making them understand how they benefit from what’s being promoted. Learn more.

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Effective real estate ads begin with a compelling headline and pull the audience in by making them understand how they benefit from what’s being promoted. Learn more.

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Match Your Marketing to Your Skill Set

4 Keys to Distressed Property Sales Success

wgonzalez — Fri, 13 Apr 2012 20:21:04 +0000

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Distressed sales have a well-earned reputation for difficulty. But if you’re thorough in your dealings with consumers, lenders, and other agents, you will find things go much more smoothly.

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Sunday, April 1, 2012

Author(s):

Christina Rordam

Distressed sales have a well-earned reputation for difficulty. But if you’re thorough in your dealings with consumers, lenders, and other agents, you will find things go much more smoothly.

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Distressed sales have a well-earned reputation for difficulty. But if you’re thorough in your dealings with consumers, lenders, and other agents, you will find things go much more smoothly.

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REO Sales: Success Requires Ramp Up

The Best Advice I Ever Got

bsummerfield — Thu, 29 Mar 2012 15:48:27 +0000

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Real estate broker Rogers Healy shares the advice that got him to take his career to the next level and start his own business.

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Wednesday, March 28, 2012

Author(s):

Rogers Healy

Real estate broker Rogers Healy shares the advice that got him to take his career to the next level and start his own business.

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Real estate broker Rogers Healy shares the advice that got him to take his career to the next level and start his own business.

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Match Your Marketing to Your Skill Set

About 30 Under 30

echristoffer — Mon, 26 Mar 2012 21:55:58 +0000

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Announcing: REALTOR(R) Magazine's 2012 finalists! This year's young professionals are a passionate, motivated, and committed group of rising stars in the real estate industry.

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REALTOR® Magazine is pleased to present the 50 finalists for the 30 Under 30 Class of 2012, sponsored by HP, a REALTOR® Benefits Partner. This year’s group of young professionals exemplifies the ingenuity, dedication, and prowess that's raising the bar in real estate today.

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4 Networks Worth Knowing

echristoffer — Thu, 22 Mar 2012 07:05:14 +0000

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Here are some buzz-generating social media sites worth checking out:

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In This Package:

Winning Features for any Real Estate Web Site

Three Ways to Raise Your Klout Score

4 Surprising Findings About How You Use Technology

Spend Only One Hour a Week on Social Media

5 Tech Tools to Help Your Business -- and Life -- Soar

Battle Royale: Google+ vs. Facebook

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Thursday, March 1, 2012

Author(s):

Katherine Tarbox

Here are some buzz-generating social media sites worth checking out:

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Here are some buzz-generating social media sites worth checking out:

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4 Surprising Findings About How You Use Technology

echristoffer — Thu, 22 Mar 2012 07:31:43 +0000

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In This Package:

4 Networks Worth Knowing

Winning Features for any Real Estate Web Site

Three Ways to Raise Your Klout Score

Spend Only One Hour a Week on Social Media

5 Tech Tools to Help Your Business -- and Life -- Soar

Battle Royale: Google+ vs. Facebook

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Thursday, March 1, 2012

Author(s):

Brian Summerfield

Despite common warnings to not be too promotional on social networks, 48 percent post listings on Facebook.
91 percent of agents use social media.
The most popular mobile device operating system is Google’s Android, at 35 percent. Apple’s iOS is second at 28 percent.
Sixty-three percent of agents and 73 percent of brokers spent more than $500 on new technology in the previous 12 months.

Source: REALTOR® Technology Survey, 2011

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4 Ways to Make Online Recommendations Work for You

echristoffer — Thu, 22 Mar 2012 19:36:32 +0000

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Online agent ratings and recommendations are more popular than ever, but if you're going to engage with rating sites, you should know what you're getting into. After all, your reputation is on the line.

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Thursday, March 1, 2012

Author(s):

Stefanie Hahn

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5 Tech Tools to Help Your Business -- and Life -- Soar

echristoffer — Thu, 22 Mar 2012 07:11:09 +0000

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In This Package:

4 Networks Worth Knowing

Winning Features for any Real Estate Web Site

Three Ways to Raise Your Klout Score

4 Surprising Findings About How You Use Technology

Spend Only One Hour a Week on Social Media

Battle Royale: Google+ vs. Facebook

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Thursday, March 1, 2012

Author(s):

Erica Christoffer

CrashPlan: Protect your important files in the cloud with CrashPlan, an online data storage and backup service for your computer. Plans start at $1.50 per month for 10GB of storage ($3 per month for unlimited storage) for one computer. CrashPlan Pro offers plans for small businesses encompassing up to 200 computers. CrashPlan+ also provides a continuous-backup feature in which changes are backed up as often as once per minute. www.crashplan.com

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Battle Royale: Google+ vs. Facebook

echristoffer — Thu, 22 Mar 2012 07:16:13 +0000

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Which social network offers the best experience for real estate professionals looking to raise their profile and promote their business?

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In This Package:

4 Networks Worth Knowing

Winning Features for any Real Estate Web Site

Three Ways to Raise Your Klout Score

4 Surprising Findings About How You Use Technology

Spend Only One Hour a Week on Social Media

5 Tech Tools to Help Your Business -- and Life -- Soar

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Thursday, March 1, 2012

Author(s):

Brian Summerfield

Which social network offers the best experience for real estate professionals looking to raise their profile and promote their business?

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Which social network offers the best experience for real estate professionals looking to raise their profile and promote their business?

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Spend Only One Hour a Week on Social Media

echristoffer — Thu, 22 Mar 2012 07:27:53 +0000

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Streamline your social media time with these time-saving tips.

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In This Package:

4 Networks Worth Knowing

Winning Features for any Real Estate Web Site

Three Ways to Raise Your Klout Score

4 Surprising Findings About How You Use Technology

5 Tech Tools to Help Your Business -- and Life -- Soar

Battle Royale: Google+ vs. Facebook

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Thursday, March 1, 2012

Author(s):

Katherine Tarbox

Streamline your social media time with these time-saving tips.

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Streamline your social media time with these time-saving tips.

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Three Ways to Raise Your Klout Score

echristoffer — Thu, 22 Mar 2012 07:21:10 +0000

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If you’ve noticed a little number next to some people’s Twitter handles, it’s not their age but their Klout score.

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In This Package:

4 Networks Worth Knowing

Winning Features for any Real Estate Web Site

4 Surprising Findings About How You Use Technology

Spend Only One Hour a Week on Social Media

5 Tech Tools to Help Your Business -- and Life -- Soar

Battle Royale: Google+ vs. Facebook

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Thursday, March 1, 2012

Author(s):

Katherine Tarbox

If you’ve noticed a little number next to some people’s Twitter handles, it’s not their age but their Klout score.

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If you’ve noticed a little number next to some people’s Twitter handles, it’s not their age but their Klout score.

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Winning Features for any Real Estate Web Site

echristoffer — Thu, 22 Mar 2012 07:38:07 +0000

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Make the design and content of your site shine.

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In This Package:

4 Networks Worth Knowing

Three Ways to Raise Your Klout Score

4 Surprising Findings About How You Use Technology

Spend Only One Hour a Week on Social Media

5 Tech Tools to Help Your Business -- and Life -- Soar

Battle Royale: Google+ vs. Facebook

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Thursday, March 1, 2012

Make the design and content of your site shine.

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Make the design and content of your site shine.

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10 Tips for Tenant Retention in a Lessee's Market

echristoffer — Wed, 21 Mar 2012 14:42:05 +0000

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Six Threats to Real Estate Investment -- and What You Can Do About Them

Seven Strategies to Get New Business Now

Five Ways We'll Work Differently 10 Years From Now

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Thursday, March 1, 2012

Author(s):

Mariwyn Evans

Approach tenants early. In a market with vacancies in the high double digits, start lease renewal negotiations 12 to 24 months in advance.

Don’t bring in competing tenants just to earn an extra buck. In a tough market, it’s tempting to take any lease, but ignoring noncompete lease clauses can cost you a tenant, get you in a lawsuit, and undermine percentage rents.

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13 Tips for Better Direct Mail Campaigns

echristoffer — Wed, 21 Mar 2012 20:54:49 +0000

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Even in the Internet age, direct mail is a more popular marketing technique than video and social networking sites, according to data from NAR’s 2011 Profile of Home Buyers and Sellers. Almost 20 percent of sales associates use direct mail in their marketing. Here are ideas for making this technique work best for you.

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In This Package:

4 Ways to Keep a Client

5 Strategies to Becoming a Better Negotiator

7 Tips for Making a Better Elevator Pitch

Don't Do This During a Listing Presentation!

6 Ways to Supplement Your Income

Make Better Use of Your Time

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Thursday, March 1, 2012

Author(s):

Robert Freedman

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2011-12 Cost vs. Value: Big-Bang Remodeling Projects

echristoffer — Wed, 21 Mar 2012 16:47:47 +0000

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Find out which remodeling projects will provide the biggest bang for your buck this year, according to Remodeling magazine.

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Thursday, March 1, 2012

Author(s):

Erica Christoffer

Find out which remodeling projects will provide the biggest bang for your buck this year, according to Remodeling magazine.

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Find out which remodeling projects will provide the biggest bang for your buck this year, according to Remodeling magazine.

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2012 List Issue: Take the Lead

echristoffer — Wed, 21 Mar 2012 18:09:41 +0000

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We've compiled 229 tips and trends to help you get where you want to be. Now, the ball's in your court.

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Thursday, March 1, 2012

We've compiled 229 tips and trends to help you get where you want to be. Now, the ball's in your court.

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We've compiled 229 tips and trends to help you get where you want to be. Now, the ball's in your court.

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23 Federal Laws That Affect Residential Sales

echristoffer — Wed, 21 Mar 2012 18:59:40 +0000

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Residential real estate has become more complex over the years as a result of laws enacted to protect consumers’ welfare. Here are 23 federal laws that play a part in residential real estate. The list is not exhaustive, but it provides an idea of how much of the real estate transaction falls under federal regulation.

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In This Package:

9 Tips for Surviving a Deposition

The 6 Most Challenging Code of Ethics Articles

4 Code of Ethics Changes You Need to Know for 2012

5 Obscure Real Estate Laws

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Thursday, March 1, 2012

Author(s):

Robert Freedman

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4 Code of Ethics Changes You Need to Know for 2012

echristoffer — Wed, 21 Mar 2012 18:41:42 +0000

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The NATIONAL ASSOCIATION OF REALTORS®’ Board of Directors last year made several enhancements to the NAR Code of Ethics that take effect this year to help ensure the Code remains up-to-date as practitioners confront new situations. Here are four changes you’ll want to make note of.

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In This Package:

9 Tips for Surviving a Deposition

The 6 Most Challenging Code of Ethics Articles

23 Federal Laws That Affect Residential Sales

5 Obscure Real Estate Laws

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Thursday, March 1, 2012

Author(s):

Robert Freedman

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4 Home Technologies for Energy Efficiency

echristoffer — Wed, 21 Mar 2012 16:56:26 +0000

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Help home owners shave $200 to $400 off their energy bills annually while increasing the long-term value of their home. The National Association of Home Builders offers these high-tech tips:

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In This Package:

2011-12 Cost vs. Value: Big-Bang Remodeling Projects

5 Low-Cost Kitchen Redos Buyers Will Love

Hot Staging Trends in 2012

Sniffle-Proof a Home: Top Allergy-Fighting Ideas

Green Up Home Cleanup

Two Home Redos Customers Crave

Cutting-Edge Color

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Thursday, March 1, 2012

Author(s):

Erica Christoffer

Help home owners shave $200 to $400 off their energy bills annually while increasing the long-term value of their home. The National Association of Home Builders offers these high-tech tips:

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Help home owners shave $200 to $400 off their energy bills annually while increasing the long-term value of their home. The National Association of Home Builders offers these high-tech tips:

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4 Ways to Keep a Client

echristoffer — Wed, 21 Mar 2012 21:58:50 +0000

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Cold calling, referrals, social media—how you make that initial contact with a potential client is one thing, but how you convert those leads is another matter. Professionals share their tips for turning leads into prospects, clients, and eventually future referral sources.

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In This Package:

5 Strategies to Becoming a Better Negotiator

7 Tips for Making a Better Elevator Pitch

Don't Do This During a Listing Presentation!

13 Tips for Better Direct Mail Campaigns

6 Ways to Supplement Your Income

Make Better Use of Your Time

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Thursday, March 1, 2012

Author(s):

Katherine Tarbox

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5 Low-Cost Kitchen Redos Buyers Will Love

echristoffer — Wed, 21 Mar 2012 14:48:02 +0000

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Kitchen remodeling sales were up 36 percent in the third quarter of 2011 compared with the same time a year earlier, according to the National Kitchen & Bath Association. It’s no wonder: The kitchen is the focal point in many homes.

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In This Package:

2011-12 Cost vs. Value: Big-Bang Remodeling Projects

Hot Staging Trends in 2012

Sniffle-Proof a Home: Top Allergy-Fighting Ideas

Green Up Home Cleanup

4 Home Technologies for Energy Efficiency

Two Home Redos Customers Crave

Cutting-Edge Color

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