Articles http://realtormag.realtor.org/articles en Meet the 2014 Good Neighbor Award Winners http://realtormag.realtor.org/good-neighbor-awards/article/2014/10/meet-2014-good-neighbor-award-winners <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> These five REALTORS® are making a real difference in their communities. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, October 2, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/sara-geimer">Sara Geimer</a> </div> </div> </div> <!--paging_filter--><p>For the past 15 years, the Good Neighbor Awards program has honored REALTORS&reg; who volunteer their time and energy to help strengthen their communities and better the lives of their neighbors. The five individuals recognized as this year&rsquo;s REALTOR&reg; Magazine Good Neighbor Awards winners exemplify REALTORS&reg;&#39; commitment to serving their communities and helping the underprivileged.&nbsp;</p> <p>&ldquo;The winners of this year&rsquo;s Good Neighbor Awards are a perfect example of REALTORS&reg;&#39; dedication to building successful neighborhoods and serving those most in need,&rdquo; said NAR President Steve Brown, broker-owner of Irongate, Inc. REALTORS&reg; in Dayton, Ohio. &ldquo;As we celebrate the 15th year of the Good Neighbor Awards, I am proud to honor the impact the winners&rsquo; passion and goodwill have had on the lives of their neighbors and communities.&rdquo;</p> <p>The Good Neighbor Awards have been granted annually since 2000 and are presented by NAR&rsquo;s REALTOR&reg; Magazine. This year marks a special milestone: As a result of the Good Neighbor Awards and its related programs, more than $1 million in grants has been awarded to the winning charities.</p> <p>The 2014 winners each will receive a $10,000 grant for their charity and will be profiled in the November-December issue of REALTOR&reg; Magazine. The recipients will be presented with crystal trophies on Saturday, Nov. 8, during the 2014 REALTORS&reg; Conference &amp; Expo in New Orleans. Meet the winners:</p> <p><strong><a href="/good-neighbor-awards/winner/2014/09/tricia-carlisle-northcutt">Tricia Carlisle-Northcutt</a></strong> founded the <a href="http://www.cvhnkids.org" target="_blank">Children&rsquo;s Volunteer Health Network</a>, which provides free medical, dental, vision and mental-health care to children in need. She has recruited a network of more than 90 volunteer health providers, and in 2012 she opened a stand-alone dental clinic with full-time staff. Since it launched in 2005, CVHN has treated more than 7,000 children and provided 50,000 free procedures that would have cost $3.7 million.</p> <p>Since she was a founding member 27 years ago,&nbsp;<strong><a href="/good-neighbor-awards/winner/2014/09/jane-b-locke">Jane Locke</a></strong> has been president and held every other position on the board of&nbsp;<a href="http://www.carolinachildren.org" target="_blank">Carolina Children&rsquo;s Charity</a>, an organization that helps families pay for medical costs arising from children&#39;s birth defects and childhood diseases. Locke runs the charity&rsquo;s annual telethon and attends every fundraiser. CCC has awarded grants&nbsp;totaling&nbsp;$3.7 million to thousands&nbsp;of children, ranging&nbsp;from a few dollars for a medical alert bracelet to the thousands needed annually to cover medication and supplies&nbsp;for uninsured children.&nbsp;</p> <p><strong><a href="/good-neighbor-awards/winner/2014/09/edward-p-pompeian">Edward Pompeian</a></strong> founded <a href="http://www.gift-of-life.org" target="_blank">Gift of Life Transplant House</a> in 1984 to give organ transplant patients an affordable place to live while awaiting an organ donation or receiving post-operative treatment at the Mayo Clinic. Pompeian became aware of the need for affordable temporary housing after having a kidney transplant in 1973. He started by letting patients stay in his home and then began purchasing homes and apartment buildings. The facility now has 87 rooms and logs more than 50,000 guest nights per year. Pompeian will also receive an additional $1,000 for Gift of Life as the Web Choice Winner. Over the past few weeks, readers were able to vote for their favorite Good Neighbor and he gathered the most votes out of the 10 finalists.</p> <p><strong><a href="/good-neighbor-awards/winner/2014/09/rosemary-tran-lauer">Rosemary Tran Lauer</a></strong> founded <a href="http://www.devotiontochildren.org" target="_blank">Devotion to Children</a> in 1994 to fund child care so low-income parents can work or continue their education to break the cycle of poverty. She knows firsthand the challenges of being a single parent, having fled Vietnam in 1975 and come to the United States with two young children. DTC, which has helped 3,000 children since 2006, also funds preschool and other educational opportunities that are directly related to a child&#39;s future success in school.</p> <p><strong><a href="/good-neighbor-awards/winner/2014/09/paul-wilson">Paul Wilson</a></strong> is the founder and event chair of the <a href="http://wolfsonchildrenschallenge.org" target="_blank">Wolfson Children&rsquo;s Challenge</a>, an annual fund-raising event that supports Wolfson Children&rsquo;s Hospital, the region&rsquo;s only medical facility for children. The event includes a 55-mile ultramarathon and relay events and has raised $2.4 million in five years. These funds have helped Wolfson purchase state-of-the-art MRI equipment with groundbreaking technology that can help with early diagnoses and prevent some surgeries.</p> <p>In addition to the winners, five REALTORS&reg; have been recognized as Good Neighbor Awards honorable mentions and will each receive $2,500 grants. They are <a href="/good-neighbor-awards/honorable-mention/2014/09/jill-dover">Jill Dover</a> from Sherwood Realty, Grand Rapids, Mich., for Senior Sing-A-Long; <a href="/good-neighbor-awards/honorable-mention/2014/09/gail-doxie">Gail Doxie</a> from RE/MAX Realty Group, Fort Myers, Fla., for Miles of Smiles Foundation; <a href="/good-neighbor-awards/honorable-mention/2014/09/robert-j-fitzsimmons">Robert J. Fitzsimmons</a> from Gateway Arms Realty Corp., Staten Island, N.Y., for Seamen&rsquo;s Society for Children and Families; <a href="/good-neighbor-awards/honorable-mention/2014/09/dorothy-gokey">Dorothy Gokey</a> from Gokey Real Estate, Clinton, N.Y., for The Business Training Institute Inc.; and <a href="/good-neighbor-awards/honorable-mention/2014/09/beth-smoot">Beth Smoot</a> from Fonville Morisey, Raleigh, N.C., for The Green Chair Project.</p> <p>REALTOR&reg; Magazine&rsquo;s Good Neighbor Awards is sponsored by primary sponsor <a href="http://www.libertymutual.com/nar" target="_blank">Liberty Mutual Insurance</a> and <a href="http://realtor.com" target="_blank">realtor.com&reg;</a>.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>For the past 15 years, the Good Neighbor Awards program has honored REALTORS&reg; who volunteer their time and energy to help strengthen their communities and better the lives of their neighbors. The five individuals recognized as this year&rsquo;s REALTOR&reg; Magazine Good Neighbor Awards winners exemplify REALTORS&reg;&#39; commitment to serving their communities and helping the underprivileged.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_GN_winners.jpg" type="image/jpeg; length=30590">sep14_NC_GN_winners.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_GN_winners_0.jpg?1412106723" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_NC_GN_winners.jpg?1412106737" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/good-neighbor-awards/about">About Good Neighbor Awards</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Good Neighbor Awards Tue, 30 Sep 2014 19:26:05 +0000 mwhite 17377 at http://realtormag.realtor.org News Corp Bets on REALTORS® http://realtormag.realtor.org/news-and-commentary/feature/article/2014/09/news-corp-bets-realtors <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> New York company with global reach agrees to acquire Move Inc., vows to ‘turbo-charge’ Move’s traffic growth. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, September 30, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/stacey-moncrieff">Stacey Moncrieff</a> </div> </div> </div> <!--paging_filter--><p>The global media and information services company that owns such venerated titles as The Wall Street Journal and Barron&rsquo;s <a href="http://newscorp.com/2014/09/30/news-corp-to-acquire-move-inc-2/" target="_blank">announced Monday its intent to purchase Move Inc.</a>, operator of realtor.com&reg;.&nbsp;</p> <p>The company is News Corp, a top-in-class media and publishing business with experience in real estate through its newspapers and its majority ownership of the REA Group Ltd, the leading Australian residential property website, which also has a presence in Europe and Asia. With Monday&rsquo;s announcement, News Corp made clear its intent to plant a major stake in the U.S. online real estate space. And the company is putting its considerable weight behind the REALTOR&reg; brand.</p> <p>&ldquo;This partnership will help shape the future of real estate,&rdquo; said National Association of REALTORS&reg; President Steve Brown. &ldquo;News Corp&rsquo;s ability to reach and engage consumers, combined with realtor.com&reg;&rsquo;s quality content and the real insights REALTORS&reg; provide will transform the current landscape.&rdquo;</p> <p>In 2013, News Corporation separated into two distinct, publicly traded companies&mdash;News Corp and 21st Century Fox. Rupert Murdoch is executive chairman of News Corp, a multinational news and information company headquartered in New York. The company reported more than $8.5 billion in revenue in the fiscal year ending June 30, 2014.</p> <p>&ldquo;We intend to use our media platforms and compelling content to turbo-charge traffic growth and create the most successful real estate website in the U.S.,&rdquo; said Robert Thomson, Chief Executive of News Corp. &ldquo;We are building on our existing real estate expertise and expect to leverage the potential of Move and its valuable connections with REALTORS&reg; and consumers around the country.&rdquo;&nbsp;(<a href="http://newscorpcom.files.wordpress.com/2014/09/eagle-ir-briefing-vfinal.pdf" target="_blank">See the presentation News Corp shared in an investor call this morning</a>.)</p> <p>Move, Inc. draws nearly 35 million visitors each month to its network of real estate sites for consumers and real estate professionals. The company&rsquo;s flagship site is realtor.com&reg;.&nbsp;</p> <p>&ldquo;We provide people with the information, tools and professional expertise they need to make the best and most informed real estate decisions, and we work to uphold the indispensable role of the professional in the real estate experience,&rdquo; said Steve Berkowitz, chief executive officer of Move.&nbsp;&ldquo;News Corp shares our vision, which is one of the many reasons this combination is such good news for our customers, consumers and the industry as a whole.&rdquo;</p> <p>The realtor.com&reg; domain is owned by the National Association of REALTORS&reg;, and the site is operated by Move through an agreement between the REALTORS&reg; Information Network, a NAR subsidiary, and RealSelect, a Move subsidiary. NAR leadership and the RIN board, meeting over the weekend, voted to approve the acquisition, which is subject to the satisfaction of customary closing conditions, including regulatory approvals. News Corp and Move are both traded on the NASDAQ. On Monday, September 29, Move&rsquo;s stock closed at $15.29 and News Corp closed at $16.80.&nbsp;</p> <p>NAR has posted an <a href="http://www.realtor.org/topics/realtorcom/about-the-news-corp-agreement-to-purchase-move-inc" target="_blank">FAQ at realtor.org</a> and will continue to communicate with its members as information becomes available. But one thing is certain, according to NAR CEO Dale Stinton. This change in ownership will only strengthen realtor.com&reg;&rsquo;s core mission: to serve consumers with the best, most accurate real estate data while keeping REALTORS&reg; central to the real estate transaction.&nbsp;</p> <p>&ldquo;Throughout the 20th century, NAR worked to ensure that REALTORS&reg; were indispensable to consumers and the real estate transaction,&rdquo; Stinton said. &ldquo;This partnership is yet another 21st century example of this effort.&nbsp; NAR will continue to seek opportunities such as this for REALTORS&reg; to flourish in today&rsquo;s marketplace by remaining first and foremost in the consumer&rsquo;s mind.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>New York company with global reach agrees to acquire Move Inc., vows to &lsquo;turbo-charge&rsquo; Move&rsquo;s traffic growth.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_c.jpg" type="image/jpeg; length=34106">sep14_c.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_c_0.jpg?1412094635" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_NC_move.jpg?1412095679" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 30 Sep 2014 12:54:14 +0000 mwhite 17376 at http://realtormag.realtor.org 3-D Listings From Every Angle http://realtormag.realtor.org/technology/feature/article/2014/09/3-d-listings-from-every-angle <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Curious about implementing 3-D listing technology in your business? Here’s a guide to getting started. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 26, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>Technological advances are promising consumers a more in-person, lifelike view of a home without ever having to step foot inside &mdash; through the use of 3-D listing tools.</p> <p>Companies such as <a href="http://www.oculus.com/" target="_blank">Oculus Rift</a> &mdash; which is now endeavoring to offer <a href="http://fortune.com/2014/07/31/oculus-rift-college-tours/" target="_blank">virtual tours of college campuses</a> to prospective students &mdash; <a href="http://www.3dpropertytours.us/" target="_blank">3D Property Tours</a>, and <a href="http://matterport.com/" target="_blank">Matterport</a> all offer ways to capture 3-D images of homes and put them together to create a virtual property walk-through.</p> <p>Matterport has gained particular notoriety, offering the $4,500 <a href="http://matterport.com/technology/#camera" target="_blank">Matterport Pro 3D Camera</a>, a cloud-based service where you can upload your images to be automatically configured into a 3-D model, and a portal that allows you to store and share your 3-D models with clients. Real estate brokerage Redfin announced a partnership with Matterport in August, becoming the first national brokerage to implement the 3-D technology. Over time, Redfin plans to convert all of its active listings &mdash; starting with those in its hometown of Seattle &mdash; to 3-D models using Matterport. Each Redfin listing page has a player uploaded on it that users can click to see the 3-D tour (3-D glasses are not required). Matterport was also the <a href="/technology/feature/article/2014/07/6-new-inventions-boost-your-business">star of the Realogy FWD innovation summit</a> in June.</p> <p>&ldquo;Buyers are always looking for more information, and there&rsquo;s only so much we can give them with informational fact sheets and 2-D photos,&rdquo; says Bree Al-Rashid, managing broker of Redfin&rsquo;s Seattle operation. &ldquo;It&rsquo;s great that [Matterport] allows us to give them more information. It&rsquo;s a big differentiator from other agents and brokerages, and it&rsquo;s just plain cool.&rdquo;</p> <p>Here&rsquo;s how it works: The Matterport camera sits on a tripod and spins around in a full circle, scanning a room and collecting the data to display in 3-D. Several &ldquo;sweeps,&rdquo; or scans, from different locations in a room may be necessary in order to capture the full image (youwill need to scan in front of and behind a piece of furniture so the 3-D rendering can capture the entirety of the room). Once you&rsquo;ve got all your scans, upload them to Matterport&rsquo;s cloud server, where the images are formed into a 3-D model of the home.</p> <p>Take a look at a sample 3-D listing below.</p> <p><iframe allowfullscreen="" frameborder="0" height="480" src="https://my.matterport.com/webgl_player/#model=x4TiFR1fxPm" width="600"></iframe></p> <p>But there&rsquo;s more to it than just the capture phase. Here are some things to keep in mind when capturing and marketing 3-D listing data.</p> <h4> Whom to Target With 3-D Imagery</h4> <p><strong>International or out-of-town buyers:</strong> Seattle has been experiencing an <a href="/daily-news/2014/09/23/why-you-may-need-feng-shui-contingency">influx of wealthy foreign buyers</a> lately, and the 3-D listing data is most helpful for clients who cannot be physically present to tour a home, Al-Rashid says. But for any market with a high volume of international buying activity, 3-D imagery will likely take hold in the future.</p> <p>&ldquo;We&rsquo;re a port city with a lot of international commerce, and we&rsquo;re a city that is heavily recruiting for international business,&rdquo; Al-Rashid says of Seattle. &ldquo;The 3-D listings give them an opportunity to see from afar exactly what they would see if they were here. One of our first 3-D listings was sold to an international buyer.&rdquo;</p> <p><strong>Sellers concerned with privacy:</strong> Brandon Doyle, ABR, a salesperson with RE/MAX Results in Maple Grove, Minn., who has been using Matterport for several months, explains to sellers that 3-D tours will cut down on the foot traffic through their homes and attract more buyers who are ready to make offers.</p> <p>&ldquo;With 3-D listings, buyers get a better sense of the home&rsquo;s proportions, and it gives them a better idea of what they will see when they tour the home in person,&rdquo; Doyle says. &ldquo;It helps them make a decision earlier in the process, so those who do actually come to the home are more serious buyers.&rdquo;</p> <p><strong>Renters: </strong>It&rsquo;s sometimes difficult to get reliable access to rentals, Al-Rashid says. Landlords are not always available, and home owners who are renting space in their home can be even harder to track down. 3-D rental tours can cut down on the number of times you have to request access to a property, making it easier on both the prospective renter and the landlord or owner.</p> <h4> Practical Tips in the Field</h4> <p>When you are out at a home, scanning images with a 3-D camera, there are some useful tips to make the work easier.</p> <ul> <li> <strong>Have a sturdy tripod.</strong> Because the camera spins around during scanning, an unstable tripod can mess with the quality of the image and threaten the safety of the camera. &ldquo;You don&rsquo;t want any wiggling,&rdquo; Al-Rashid says, &ldquo;or you could end up with a $4,500 camera on the floor.&rdquo;</li> <li> <strong>Follow the likely path of a buyer.</strong> As you&rsquo;re scanning rooms, move through the home along the path that a buyer would take if they were touring the home in person, Doyle says. &ldquo;Start at the front entryway, work around each room, and put the tripod in a part of the room that the person would likely want to stand in and look at the room,&rdquo; Doyle says. &ldquo;I do the corners of the room, the middle of the room, and the focal point of the room.&rdquo;</li> <li> <strong>Watch the height of your tripod.</strong> &ldquo;Your tripod should be set up at eye level,&rdquo; Al-Rashid says. &ldquo;That&rsquo;s naturally where people want to look. Don&rsquo;t set it up at, say, three feet high, where it might feel like you&rsquo;re touring a home from the perspective of a child.&rdquo; Al-Rashid experimented with tripod height during a mock tour of her own home, setting the height shorter than eye level. &ldquo;It wasn&rsquo;t a great perspective, but I did find things under furniture that I hadn&rsquo;t seen in a while!&rdquo; she jokes.</li> <li> <strong>Stage to perfection.</strong> Once you&rsquo;ve scanned a room, the image can&rsquo;t be edited (though you can delete a scan and take another one). That&rsquo;s why it&rsquo;s critical that the home be staged as though a buyer were actually touring it before you begin scanning 3-D images. &ldquo;Buyers are going to see everything,&rdquo; Doyle says. Make sure all lights are on and all doors are open for a seamless walk-through, Al-Rashid adds. Also, &ldquo;get all pets, humans, and extraneous things out of the way,&rdquo; she says.</li> <li> <strong>Don&rsquo;t scan too much.</strong> Though it will take multiple scans of a room to catch the entirety of it in one 3-D image, don&rsquo;t go overboard. &ldquo;I don&rsquo;t want to take so many scans of a room that it creates a choppy rhythm when looking at the virtual tour. Knowing something about buyer behavior, I just use my gut feeling on how many scans it will take to capture the feel of a room,&rdquo; Al-Rashid says.</li> </ul> <h4> Property Considerations</h4> <p><strong>New construction:</strong> 3-D tours work great for new communities where there&rsquo;s a completed model of a home. A completed model is a blueprint for what buyers can expect from other homes in the community, but once it&rsquo;s sold, he can&rsquo;t keep touring it, Doyle says. Having a 3-D model of a completed home allows him to keep showing the property long after it&rsquo;s sold, and it gives the buyers insight into other homes that are poised to hit the market.</p> <p><strong>Be careful with multilevel homes: </strong>When moving up stairs, you have to be mindful that the top of the last image you scanned must match the bottom of the next image to keep a rendering from looking choppy. Doyle says he scans an image every third step to ensure there are no gaps in the final 3-D rendering.</p> <p><strong>Open-floor plans:</strong> &ldquo;Hallways and tight spaces don&rsquo;t visualize well in 3-D format,&rdquo; says Seth Price, vice president of sales and marketing at online real estate marketing firm Placester. That&rsquo;s because 3-D imagery is designed to show the depth of a space, which won&rsquo;t come across well with small spaces. Wide-open spaces, however, will look much better in 3-D, though they require more scans to capture the totality of the room. When walking through a home that has an open kitchen/living room layout, for instance, make sure to take scans from either end so that the depth of the layout will be apparent in the 3-D rendering.</p> <h4> Don&rsquo;t Jump In Too Quickly</h4> <p>Though 3-D imagery is finding its place in real estate as a hot new marketing tactic, Price cautions real estate pros against going all-in before they&rsquo;re ready.</p> <p>&ldquo;The 3-D revolution hasn&rsquo;t quite made it to mainstream yet, with the exception of Google Earth and Street View,&rdquo; Price says. &ldquo;And those are still relative novelties being pushed further and further to the background of Google&rsquo;s other products. That&rsquo;s not to say that 3-D video technology doesn&rsquo;t have a place in real estate; it just shouldn&rsquo;t be the lynchpin of one&rsquo;s content marketing strategy.&rdquo;</p> <p>Price suggests these &ldquo;building blocks&rdquo; of a marketing strategy should be in place before focusing on 3-D technology:</p> <ul> <li> A <a href="/technology/feature/article/2014/05/your-website-responsive-enough">mobile-friendly website</a></li> <li> <a href="/daily-news/2013/06/28/10-quick-ideas-for-your-real-estate-blog">Blog content</a> that answers your prospects&rsquo; questions</li> <li> <a href="/technology/feature/article/2011/08/3-pillars-seo-for-real-estate-pros">Search optimization</a> that aligns your site and content with the way customers are searching online</li> <li> <a href="/technology/feature/article/2014/06/go-beyond-facebook-winning-strategies-for-every-other-social-medi">Profiles on all the social platforms</a> that matter to your consumers</li> <li> <a href="/technology/feature/article/2014/03/what-internet-saying-about-you">Customer testimonials</a> on all relevant real estate&nbsp;and review sites (such as Google and Yelp)</li> <li> A system to follow up with <a href="/product-guide/marketing/article/2014/03/product-guide-2014-relationship-management-tools">online leads</a></li> <li> Creating a <a href="/sales-and-marketing/sales-coach/article/2011/12/16-steps-your-best-business-plan">business plan</a> and sticking to it</li> </ul> <p>&ldquo;Once those things are in play, you can start contemplating adding other content types, of which 3-D video would be an option,&rdquo; Price says. &ldquo;The truth is that the 3-D tech is still relatively young, not super user-friendly, and best practices &mdash; including best vendors &mdash; are still to be determined. The most important thing is to provide a good user experience. Many 3-D offerings haven&rsquo;t yet delivered a UX that will please, rather than confuse, Web viewers.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Curious about implementing 3-D listing technology in your business? Here&rsquo;s a guide to getting started.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_T_3d.jpg" type="image/jpeg; length=58269">sep14_T_3d.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_T_3d_0.jpg?1411759946" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_T_3d.jpg?1411759962" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/technology/feature/article/2014/07/6-new-inventions-boost-your-business">6 New Inventions to Boost Your Business</a> </div> <div class="field-item even"> <a href="/technology/feature/article/2014/07/real-estate-apps-have-they-downloaded-yours-yet">Real Estate Apps: Have They Downloaded Yours Yet?</a> </div> <div class="field-item odd"> <a href="/product-guide/gadgets-and-gear/slideshow/2014/01/12-tech-tools-make-you-more-mobile">12 Tech Tools to Make You More Mobile</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Fri, 26 Sep 2014 15:47:11 +0000 gwood 17362 at http://realtormag.realtor.org 8 Tips for Grooming Top Producers http://realtormag.realtor.org/for-brokers/network/article/2014/09/8-tips-for-grooming-top-producers <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Retain quality salespeople by being a strong leader. Here are eight ways to bring out the best in your agents. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 26, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michelle-hofmann">Michelle Hofmann</a> </div> </div> </div> <!--paging_filter--><p>Great leaders nurture and develop talent. But with brokers and managers pulled in so many directions, staying focused on the basics of agent development can be a challenge. Get a fresh start on bringing out the best in your salespeople with these tips.</p> <ol> <li> <strong>Treat your salespeople like clients.</strong> Gives the sale team the same caliber of service you expect for your buyers and sellers, says Bill Podley, CEO of Pasadena, Calif.&ndash;area <a href="http://www.podley.com" target="_blank">Podley Properties</a>. &ldquo;People need to feel they are cared for. And that&rsquo;s what really helps an organization stay together,&rdquo; he adds.</li> <li> <strong>Celebrate success.</strong> Podley acknowledges success both one-on-one and publicly, hosting an annual January party for associates who produce $100,000 in gross income in the prior calendar year. When his associates hit a rough patch, Podley reminds them that tomorrow&rsquo;s a new day.</li> <li> <strong>Don&rsquo;t just say it. Do it.</strong> Roger Herman, CEO of the <a href="http://www.hermangroup.net" target="_blank">Herman Group</a>, acquired <a href="http://www.shorewood.com" target="_blank">Shorewood Properties</a>, a Los Angeles County South Bay market leader with 270 agents last February. He says the implementation of technological tools and platforms within 30 days of the acquisition added value and helped increase the number of Shorewood associates to 290 in four months. &ldquo;It&rsquo;s important not to have breakage, meaning agent loss. With any transition, you have to bring value to the table. And the value can&rsquo;t just be in the leadership. People get bored and disillusioned fast,&rdquo; he says.</li> <li> <strong>Add value.</strong> In addition to financial rewards, provide resources. Podley, who has about 180 associates and six offices, says the company keeps the brand name and its people front and center by &ldquo;spending more on print advertising&rdquo; than its same-sized competitors.</li> <li> <strong>Educate and mentor</strong><strong>.</strong> Whether through internal managers or outside resources, cultivate personal and professional growth with education and training. Podley, a name in Pasadena real estate since 1973, says his favorite external coach is <a href="http://www.brianbuffini.com" target="_blank">Brian Buffini</a>.</li> <li> <strong>Be generous.</strong> While healthy commission checks and regular bonuses might seem like obvious retention tools, brokers say, yes, money really matters.</li> <li> <strong>Define your culture.</strong> &ldquo;Existing associates are constantly being wooed by other firms with business models that are far different than ours,&rdquo; Podley notes. To retain salespeople, highlight the things that make your brokerage unique. &ldquo;In our case, we have a strong family culture,&rdquo; Podley says.</li> <li> <strong>Take stock.</strong> Self-evaluation is never easy. But Herman says you&rsquo;re better off going backward to move forward. &ldquo;You&rsquo;re only as strong as your weakest agent,&rdquo; he says. &ldquo;If you have an agent out there doing a poor job, that person represents you in the marketplace.&rdquo; Sometimes you have to look at your company and let go of people who are &ldquo;hanging around and taking up time and space and not committed,&rdquo; Herman says. &ldquo;It&rsquo;s not fair to the people who are committed and producing. Those are the people who deserve your partnership.&rdquo;<br /> &nbsp;</li> </ol> <hr /> <br /> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="width: 150px; height: 117px; float: left;" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Retain quality salespeople by being a strong leader. Here are eight ways to bring out the best in your agents.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/solutions/article/2013/04/improving-results-ps-sales">Improving Results with the P&#039;s of Sales</a> </div> <div class="field-item even"> <a href="/for-brokers/solutions/article/2014/07/responding-agents-demands">Responding to Agents&#039; Demands</a> </div> <div class="field-item odd"> <a href="/for-brokers/solutions/article/2013/09/push-or-pull-secret-leading-motivating-and-inspiring">Push or Pull? The Secret To Leading, Motivating, and Inspiring</a> </div> <div class="field-item even"> <a href="/for-brokers/network/article/2014/08/create-winning-brokerage-culture">Create a Winning Brokerage Culture</a> </div> <div class="field-item odd"> <a href="/for-brokers/network/article/2014/09/training-made-easier-team-them-up">Training Made Easier: Team Them Up</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Sat, 27 Sep 2014 00:01:14 +0000 echristoffer 17364 at http://realtormag.realtor.org 2014 Listing Presentation Guide: It Starts Before the Meeting http://realtormag.realtor.org/product-guide/marketing/article/2014/09/2014-listing-presentation-guide-it-starts-meeting <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> These four tips will help you build affinity with potential clients prior to your first in-person meeting. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 26, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/erica-christoffer">Erica Christoffer</a> </div> </div> </div> <!--paging_filter--><p>You just landed a meeting with a new referral, FSBO, or owner of an expired listing. Great! Now it&rsquo;s time to prepare for your big listing presentation, right?</p> <p>Nope. At this point, your presentation has already begun.</p> <p>The listing presentation starts the moment you set the appointment with your potential clients, says Kevin Ward, former REALTOR&reg; and founder of YESMasters Real Estate Success Training.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="http://realtormag.realtor.org/node/17341">Take the Personal Approach</a><br /> Don&#39;t spend the whole presentation talking about yourself. Instead, show clients you&#39;re listening to what&rsquo;s important to them, and explain how you&rsquo;ll deliver the results they want.</li> <li> <a href="http://realtormag.realtor.org/node/17343">Tech to Impress</a><br /> These apps, programs, and techniques will help you reinforce knowledge and value to potential clients.</li> <li> <a href="http://realtormag.realtor.org/node/17344">Putting Tools Into Action</a><br /> Two real estate pros share their methods for creating and preparing for winning listing presentations.</li> </ul> </blockquote> <p>Once you&rsquo;ve got a meeting, it&rsquo;s time to start growing rapport with your potential sellers, while educating them and showing your value. Here are four tips for making the time between setting the appointment and the in-person meeting as useful as possible.</p> <h4> Get Some Face Time</h4> <p>After setting your initial appointment, shoot a video over to your potential clients immediately, Ward suggests. You can record it on your webcam or smartphone, and thank them for their time, give your contact information once again, and let them know if you&rsquo;ll be sending any links or market analysis documents before the meeting. This is an opportunity to show your enthusiasm, start the education process, and help the potential sellers become more comfortable with you.</p> <p>Load your video into YouTube and paste a screenshot and link in your message, or use a video e-mail marketing platform such as the National Association of REALTORS&reg;&rsquo; <a href="http://www.narreach.com/" target="_blank">REach</a> partner <a href="http://bombbomb.com/" target="_blank">BombBomb</a> that lets you upload, brand, send, and track videos.</p> <p>&ldquo;Now you&rsquo;re a person to them, and you&rsquo;re separating yourself from other agents,&rdquo; Ward says.</p> <p>Robert B. Cialdini, a Regents&rsquo; professor emeritus of psychology and marketing at Arizona State University, wrote the book <em>Influence </em>(Quill, 1985) on persuasion and marketing. In the book, he says people like things familiar to them &mdash; including other people. The more your soon-to-be customers see your face, the more familiar you become to them, says Ward. &ldquo;[This concept] changed my mind about pictures on business cards,&rdquo; he says. &ldquo;You&rsquo;re positioning yourself as their agent of choice.&rdquo;</p> <h4> Send Them Your CMA Beforehand</h4> <p>Ideally, through initial Q&amp;As, you already know a few of the home owners&rsquo; goals. If you don&rsquo;t know their motivation, you&rsquo;ll want to prepare more probing questions for your meeting. The following are a good start:</p> <ul> <li> Why are you selling?</li> <li> Where do you plan to move?</li> <li> Do you have a timeline for when you want to be there?</li> <li> How important is it that you move to your destination?</li> <li> How much do you owe on your mortgage?</li> <li> Do you have any concerns about the condition of your house?</li> </ul> <p>&ldquo;I like to interview clients as much as they interview me,&rdquo; says Seth Price, vice president of sales and marketing at Placester, which provides online marketing services to real estate pros. &ldquo;When you think about how to serve them, you have to find out what&rsquo;s really motivating them. Once you realize the motivation of the individual, then it&rsquo;s much easier to align with their needs and find out if you&rsquo;re a good fit.&rdquo;</p> <p>If it turns out the home owners are looking to refinance or file a property tax appeal, and they need a comparative market analysis and appraisal, take it as an opportunity to build a relationship, says Price. Create &ldquo;how-to&rdquo; blog posts on your website about preparing for sale, preparing to refinance, and appealing property taxes. You can send these posts to potential clients at this phase of your relationship. &ldquo;You&rsquo;re establishing subject matter expertise before you even get there,&rdquo; Price says.</p> <p>If your potential clients are motivated to sell, then arm them with a complete CMA on their house. Pull all the public records and MLS data, find out what&rsquo;s turned over in their neighborhood, and reference information that only an insider would know about their community, says Price. Send it to them before your meeting so they can review it at their leisure, but be prepared to present it in full at your meeting as well.</p> <p>&ldquo;The agent is creating content that is useful to the seller at this stage,&rdquo; says Price. &ldquo;If it were my agency or brokerage, I&rsquo;d also have a small guide on that to think about when evaluating your house for the market.&rdquo;</p> <h4> Show Them Who You Are</h4> <p>You have to assume your potential clients have already Googled you &mdash; so Google yourself and <a href="/technology/feature/article/2014/03/manage-your-online-rep">find out what they&rsquo;re seeing about you</a>. Make sure any websites, blogs, bios, or social media profiles that come up are up-to-date with relevant information about you. Send your sellers links that they&rsquo;ll find useful, but don&rsquo;t flood their inbox with too many resources either. If you&rsquo;re not providing useful content on Twitter, for example, you might not want to draw attention to that profile. But if you regularly blog about your market, be sure you send them to your site.</p> <p>Ward suggests creating client testimonials and uploading them to YouTube. You can include testimonial video links in your correspondence with potential clients. Provide your company information and personal sales record or company sales record as well; that way you can focus on the home owners in the meeting rather than yourself.</p> <h4> Practice and Prepare</h4> <p>In the listing presentation, most objections center around pricing and you as an agent &mdash; especially commission, says Ward. &ldquo;Know going in what the objections are going to be. Have an idea of what&rsquo;s going to be an issue for them. Never get surprised by an objection,&rdquo; he says.</p> <p>If the sellers are asking for a commission reduction, Ward offers this script: <em>If you&rsquo;re looking for the cheapest agent, I&rsquo;m not your guy. I don&rsquo;t deliver discount results. But if you want to get the most money for your house in this market, then I&rsquo;m the agent for you.</em></p> <p>Stick to the data and the price you decide to present to the sellers after you tour their home. If you waver at all, they&rsquo;ll begin to doubt you, Ward says. &ldquo;Make your case in absolute certainty. Have the data to back it up.&rdquo; Also, be clear that it&rsquo;s not you determining the price, but the market.</p> <p>&ldquo;I teach our agents to sell every listing they take,&rdquo; Ward says. &ldquo;Don&rsquo;t take it if you can&rsquo;t sell it.&rdquo;</p> <p>Honesty is also a sure way to build trust and depict your value. Sometimes you&rsquo;ll find the sellers are upside-down on their mortgage, or maybe it&rsquo;s not the best market for them to sell. It&rsquo;s your duty to explain that, Price says.</p> <p>What&rsquo;s more, when it comes to tech tools in a listing presentation, the salesperson should know how to use them with confidence. &ldquo;If technology is in your way as an agent and you&rsquo;re uncomfortable, it&rsquo;s going to show in your presentation,&rdquo; says Price. The salesperson should be proficient in any apps or software used in the in-person meeting. And don&rsquo;t forget to bring a paper backup in case of technical difficulties.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>These four tips will help you build affinity with potential clients prior to your first in-person meeting.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_PG_listing_pres.jpg" type="image/jpeg; length=48665">sep14_PG_listing_pres.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_PG_listing_pres.jpg?1411751020" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2006/03/22-listing-presentation-slip-ups">22 Listing Presentation Slip-ups</a> </div> <div class="field-item even"> <a href="/news-and-commentary/editor/article/2006/02/getting-listing">Getting the Listing</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2012/03/dont-do-during-listing-presentation">Don&#039;t Do This During a Listing Presentation!</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Thu, 25 Sep 2014 18:56:17 +0000 gwood 17342 at http://realtormag.realtor.org 2014 Listing Presentation Guide: Putting Tools Into Action http://realtormag.realtor.org/product-guide/marketing/article/2014/09/2014-listing-presentation-guide-putting-tools-action <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Two real estate pros share their methods for creating and preparing for winning listing presentations. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 26, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/erica-christoffer">Erica Christoffer</a> </div> </div> </div> <!--paging_filter--><p>From high-tech to no-tech, brokers and salespeople should meet their clients where they feel comfortable. For some, that might mean interactive mobile tools, and for others, it&rsquo;s loose-leaf notebooks.</p> <p>Mark Pruner, with Berkshire Hathaway-New England in Greenwich, Conn., says most of his home owners are in their 60s or older. He&rsquo;s one to implement the notebook method, so as to not overwhelm or distract his clients with technology. He prefers they view something they&rsquo;re comfortable with rather than spend time trying to figure out how it works.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="http://realtormag.realtor.org/node/17342">The Listing Presentation Starts Before the Meeting</a><br /> These four tips will help you build affinity with potential clients prior to your first in-person meeting.</li> <li> <a href="http://realtormag.realtor.org/node/17341">Take the Personal Approach</a><br /> Don&#39;t spend the whole presentation talking about yourself. Instead, show clients you&#39;re listening to what&rsquo;s important to them, and explain how you&rsquo;ll deliver the results they want.</li> <li> <a href="http://realtormag.realtor.org/node/17343">Tech to Impress</a><br /> These apps, programs, and techniques will help you reinforce knowledge and value to potential clients.</li> </ul> </blockquote> <p>Pruner downloads an aerial photo of the seller&rsquo;s house using <a href="http://www.bing.com/maps/" target="_blank">Bing maps</a> and adds it to the front of his presentation packet. He also uses <a href="http://www.irfanview.com/" target="_blank">Irfanview</a> to screen-capture maps of active listings and sold properties in the sellers&rsquo; neighborhood. Additionally, he puts out a weekly open house list and creates an interactive map using <a href="https://mapalist.com/" target="_blank">mapalist.com</a>, he says.</p> <p>&ldquo;I want to meet [the sellers] and interact with them immediately, and not set up technology,&rdquo; Pruner says.</p> <p>But in his office, he uses a big-screen monitor to pull up the local MLS for a live search with clients. He&rsquo;ll also pull information his brokerage stores in Windows OneDrive. Google Drive could serve this purpose, too.</p> <p>It&rsquo;s also handy to research the sellers before connecting in person, giving you a handle on your commonalities and providing ways to build rapport during the listing presentation.</p> <p>Anand Patel, president of Pangea Realty Group in Tampa, Fla., goes into a listing presentation after doing a little background on the sellers with a tool called <a href="https://rapportive.com/" target="_blank">Rapportive</a>, a plugin for Gmail that pulls in information from their LinkedIn account and delivers it to your inbox.</p> <p>Patel also uses <a href="https://itunes.apple.com/us/app/refresh-insight-on-people/id582438442?mt=8" target="_blank">Refresh</a>, an iOS app that helps him see if he&rsquo;s connected to or has any common friends with the home owners. Refresh also searches the Web and social networks to find mutual interests, important moments and dates, and more.</p> <p>&ldquo;I gather as much information about the seller as I can before the listing presentation,&rdquo; he says. &ldquo;I can see if we may have friends in common, which are great talking points, along with a wealth of other details.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Two real estate pros share their methods for creating and preparing for winning listing presentations.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_PG_listing_pres_4.jpg" type="image/jpeg; length=48665">sep14_PG_listing_pres.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_PG_listing_pres_5.jpg?1411751220" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_PG_listing_pres_2.jpg?1411751206" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2006/03/22-listing-presentation-slip-ups">22 Listing Presentation Slip-ups</a> </div> <div class="field-item even"> <a href="/news-and-commentary/editor/article/2006/02/getting-listing">Getting the Listing</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2012/03/dont-do-during-listing-presentation">Don&#039;t Do This During a Listing Presentation!</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Thu, 25 Sep 2014 19:35:48 +0000 gwood 17344 at http://realtormag.realtor.org 2014 Listing Presentation Guide: Take the Personal Approach http://realtormag.realtor.org/product-guide/marketing/article/2014/09/2014-listing-presentation-guide-take-personal-approach <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Stop spending all your time trying to convince potential sellers how great you are. Instead, show them by listening to what’s important to them and explaining how you’ll deliver the results they want. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 26, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/erica-christoffer">Erica Christoffer</a> </div> </div> </div> <!--paging_filter--><p>One of the biggest mistakes salespeople make in their listing presentations is focusing too much on themselves and the features of their marketing plan and not enough on the benefits of the plan for their potential clients, says real estate coach Kevin Ward, founder of YESMasters.</p> <p>&ldquo;When you go to a dentist, how much time does he spend showing you his tools or his chair? Our listing presentations are based on talking about the tools when they should be based on the results,&rdquo; he says.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="http://realtormag.realtor.org/node/17342">The Listing Presentation Starts Before the Meeting</a><br /> These four tips will help you build affinity with potential clients prior to your first in-person meeting.</li> <li> <a href="http://realtormag.realtor.org/node/17343">Tech to Impress</a><br /> These apps, programs, and techniques will help you reinforce knowledge and value to potential clients.</li> <li> <a href="http://realtormag.realtor.org/node/17344">Putting Tools Into Action</a><br /> Two real estate pros share their methods for creating and preparing for winning listing presentations.</li> </ul> </blockquote> <p>Here are three ways to focus on results in your listing presentation.</p> <h4> Make Your Presentation an Interview</h4> <p>Listing presentations don&rsquo;t have to be approached as marketing meetings, says</p> <p>Andrew Janos, vice president and salesperson at U S Spaces Inc. in Philadelphia. Instead, think of them as in-person interviews. Ask open-ended questions to get more information, listen carefully to the owners&rsquo; responses, and adapt your presentation accordingly.</p> <p>&ldquo;I really take the time to learn all of their motives for selling,&rdquo; Janos says. &ldquo;Once we establish a good connection together, I will follow it up with a PDF on my iPad of images on how I plan to market the home. Sometimes I&rsquo;ll even do that before we meet. That way, all I need to bring is my phone to take pictures and notes. Then the meeting is about building trust and not just seeing their home.&rdquo;</p> <h4> Keep an Eye on a Seller&rsquo;s Comfort Level</h4> <p>Mirroring a seller&rsquo;s demeanor may help put them at ease. Watch people&rsquo;s body language to assess your responses. Sometimes repeating back what the owner tells you will help you better understand their needs and let them know you&rsquo;re hearing what they&rsquo;re saying.</p> <blockquote> <p>Get more advice in REALTOR&reg; Magazine&rsquo;s <a href="http://realtormag.realtor.org/node/11852">Listing Presentation Tool Kit</a>.</p> </blockquote> <h4> Show the &lsquo;How&rsquo; Rather Than the &lsquo;What&rsquo;</h4> <p>Your presentation needs to confirm your clients&rsquo; motivation for selling, their goals, and how you&rsquo;re going to make that happen, says Price. Avoid using real estate jargon, and never, ever make up an answer. If you don&rsquo;t know, simply say you&rsquo;ll find the answer for them; most will appreciate your honesty.</p> <p>Go through your CMA and pricing presentation from the point of view of the seller and the benefits they&rsquo;ll see. Explain how you&rsquo;ll make things happen for them once they put you to work. Provide a realistic timeline for the market conditions, Price says, and explain the benefits of the marketing exposure you&rsquo;ll provide and how you&rsquo;ll follow up with showings and other agents.</p> <p>&ldquo;The job of an agent is to represent their clients and deliver a result,&rdquo; says Price. &ldquo;Embrace who you are as a REALTOR&reg;, and do your best job to deliver that result.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Stop spending all your time trying to convince potential sellers how great you are. Instead, show them by listening to what&rsquo;s important to them and explaining how you&rsquo;ll deliver the results they want.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_PG_listing_pres_1.jpg" type="image/jpeg; length=48665">sep14_PG_listing_pres.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_PG_listing_pres_0.jpg?1411751108" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_PG_listing_pres_0.jpg?1411751107" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2006/03/22-listing-presentation-slip-ups">22 Listing Presentation Slip-ups</a> </div> <div class="field-item even"> <a href="/news-and-commentary/editor/article/2006/02/getting-listing">Getting the Listing</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2012/03/dont-do-during-listing-presentation">Don&#039;t Do This During a Listing Presentation!</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Thu, 25 Sep 2014 18:44:52 +0000 gwood 17341 at http://realtormag.realtor.org 2014 Listing Presentation Guide: Tech to Impress http://realtormag.realtor.org/product-guide/marketing/article/2014/09/2014-listing-presentation-guide-tech-impress <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> These apps, programs, and techniques will help you reinforce knowledge and value to potential clients. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 26, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/erica-christoffer">Erica Christoffer</a> </div> </div> </div> <!--paging_filter--><p>Technology in a listing presentation can wow potential clients, but make sure it doesn&rsquo;t overwhelm them. Focus on your content first, then consider these tools as platforms to communicate and educate.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="http://realtormag.realtor.org/node/17342">The Listing Presentation Starts Before the Meeting</a><br /> These four tips will help you build affinity with potential clients prior to your first in-person meeting.</li> <li> <a href="http://realtormag.realtor.org/node/17341">Take the Personal Approach</a><br /> Don&#39;t spend the whole presentation talking about yourself. Instead, show clients you&#39;re listening to what&rsquo;s important to them, and explain how you&rsquo;ll deliver the results they want.</li> <li> <a href="http://realtormag.realtor.org/node/17344">Putting Tools Into Action</a><br /> Two real estate pros share their methods for creating and preparing for winning listing presentations.</li> </ul> </blockquote> <ol> <li> <a href="https://evernote.com/" target="_blank"><strong>Evernote</strong></a><br /> A file-sharing, collaborative, cloud-based tool that lets you upload files, such as PDFs, images, charts, and more, which you can present on your tablet, laptop, or smartphone during a listing presentation. Share all the files with your potential clients. They can even add notes and questions or upload their own files to the same project.<br /> Cost: free</li> <li> <a href="http://drive.google.com" target="_blank"><strong>Google Drive</strong></a><br /> View, download, and share your PowerPoint presentation from any computer or device.<br /> Cost: free</li> <li> <a href="https://cloudcma.com" target="_blank"><strong>Cloud CMA</strong></a><br /> This real estate CMA software allows you to create property reports and flyers that integrate MLS data, interactive iPad presentations, buyer tours, and more with customizable design templates.<br /> Cost: Starts at $34.95 per month</li> <li> <a href="https://itunes.apple.com/us/app/keynote/id361285480?mt=8" target="_blank"><strong>Keynote</strong></a><br /> Are you a Mac lover? Create professionally designed presentations with animated transitions from page to page on your iPad, iPhone, and iPod Touch. Highlight data through interactive charts, and import PowerPoint files. Plug your device into an HDTV to show your presentation and pull up the MLS to do live comparables.<br /> Cost: $9.99</li> <li> <a href="https://www.narrpr.com/" target="_blank"><strong>REALTOR&reg; Property Resource (RPR)</strong></a><br /> A REALTOR&reg; data tool drawing on MLS and public records, such as school zones, flood maps, census data, and other neighborhood information. Pull historical MLS data to help you produce comprehensive reports<strong>. </strong>Print branded reports or present online. Training videos talk you through the entire process.<br /> Cost: Free for members of NAR</li> <li> <a href="http://www.qlik.com/us/explore/products/sense" target="_blank"><strong>Qlik Sense Desktop</strong></a><br /> A drag-and-drop data visualization application that allows you to load data from your own spreadsheets, Web sources, or databases to summarize into graphs and charts for presentations. Create a commentary or narrative. Collaborate with your clients or team. The user interface works on mobile and touch devices.<br /> Cost: free</li> <li> <a href="https://www.join.me"><strong>Join.me</strong></a><br /> Working with out-of-town or relocating clients? This remote screen-sharing platform provides a way to make presentations from afar. Download the free mobile apps for Android or iOS, and use it to demo apps for clients, such as Planimeter, which measures lot sizes, or Magicplan, which measures room sizes.<br /> Cost: Free for screen sharing. The pro version costs $13 per month and allows for online meetings with unlimited audio conferencing.</li> <li> <strong><a href="http://prezi.com" target="_blank">Prezi</a></strong><br /> Add video to this cloud-based presentation software for use on your computer, iPad, or iPhone. Choose from many professional templates, and customize them with your logo.<br /> Cost: Starts at $4.92 per month for 500 MB of cloud storage</li> </ol> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>These apps, programs, and techniques will help you reinforce knowledge and value to potential clients.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_PG_listing_pres_3.jpg" type="image/jpeg; length=48665">sep14_PG_listing_pres.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_PG_listing_pres_2.jpg?1411751152" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_PG_listing_pres_1.jpg?1411751151" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2006/03/22-listing-presentation-slip-ups">22 Listing Presentation Slip-ups</a> </div> <div class="field-item even"> <a href="/news-and-commentary/editor/article/2006/02/getting-listing">Getting the Listing</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2012/03/dont-do-during-listing-presentation">Don&#039;t Do This During a Listing Presentation!</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Thu, 25 Sep 2014 19:22:48 +0000 gwood 17343 at http://realtormag.realtor.org The Evolution of the Dining Room http://realtormag.realtor.org/home-and-design/architecture-coach/article/2014/09/evolution-dining-room <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Some buyers want them, others don’t. But before your clients rush into major structural changes to rid their home of a formal dining space, here are some options that may affordably meet their needs. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, September 25, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/barbara-ballinger">Barbara Ballinger</a> </div> </div> </div> <!--paging_filter--><p>Some builders, architects, and real estate pros have said dining rooms are a thing of the past &mdash; a relic of older homes, like avocado green kitchens and shag carpeting.</p> <p>Not so fast! Maybe dining rooms aren&rsquo;t as pass&eacute; as thought in recent years.</p> <p>While eliminating the concept of a room devoted only to traditional dining may appeal to more home owners, many still want to purchase a house with a separate dining space. The reason? It can work in a multitude of ways, depending on a family&rsquo;s interests. There&rsquo;s no single solution, says Rick Dent, a senior interior designer with Mathews Furniture Gallery in Atlanta, whose clients ask him to help furnish their dining rooms in a variety of ways.</p> <p>Help your sellers and buyers understand all the possibilities, along with the risks, if they want to make permanent changes to a home&rsquo;s layouts.</p> <h4> Think open-style or great room.</h4> <p>New home construction, which often indicates current buying trends, reveals that the living room could either disappear or merge with other rooms, according to a survey from the <a href="http://www.nahb.org/generic.aspx?sectionID=734&amp;genericContentID=153664&amp;channelID=311." target="_blank">National Association of Home Builders about the 2015 new home.</a> This is hardly surprising given that informal living and dining continues to gain fans, even among home owners residing in existing traditional houses, condominiums, and townhouses.</p> <p>Many will take down walls for an interflowing, all-in-one kitchen-dining-living room, says Chicago designer Scott Dresner. Keeping all areas open to one another offers another advantage: The space tends to look larger, says Chicago designer John Wiltgen, who&rsquo;s found more of his clients, even those with traditional taste, seek this arrangement. One of his urban clients recently turned a 24-by-15-foot dining room into a combined kitchen-family room by removing a wall. &ldquo;The kitchen was on the interior, so this also brightened the space, and the area became more equivalent to a family room found in a suburban home,&rdquo; he says.</p> <h4> Know the niche.</h4> <p>The open layout may not appeal to some buyers. Home builder and developer John Egnatis, CEO and cofounder of Grenadier Homes in Dallas, which focuses on the 50-plus market, is finding that the size and price range of houses often determine whether a traditional or more modern layout is preferred. In smaller homes, under $300,000, Egnatis says dining rooms are being combined with breakfast nooks as the main dining space, though a kitchen countertop may include bar seating where people can also dine. However, in more expensive homes that are 2,500 square feet or larger, a separate dining room still is the trend, he says.</p> <p>As the size and price of the home increase, buyers have to make fewer compromises, Egnatis says. What&rsquo;s important is that a home owner make their house work for them, not future buyers. Few know when they might move again, who will purchase their home down the road, or what design trends may surface in the meantime.</p> <h4> Transform dining room square footage into&hellip;</h4> <p>Some home owners are converting a separate dining room to a more needed use &mdash; perhaps a homework center for multiple generations to work in or a super-casual family room with big-screen TV and billiards table. One of Dent&rsquo;s clients transformed the dining room into a music room for their children who play the piano, drums, and guitar, allowing the family to host recitals. Others are reimaging the dining room as guest quarters for overnight visitors or aging parents, especially if there&rsquo;s a bathroom nearby.</p> <h4> Go multifunctional.</h4> <p>For those buyers who still favor a traditional dining room for holidays and special events and are reluctant to give up their favorite good china, crystal, and flatware, there&rsquo;s another alternative, says Wiltgen. A traditional layout with a table anchored by a chandelier overhead and area rug underfoot can work in a corner with some adjustments. Home owners might forgo chairs all around and opt for a banquette to fill the space fully, or do away with the chandelier and go with sconces or floor lights, so it doesn&rsquo;t look off-center, even though it is. Then, the leftover space can be devoted to other functions, such as a library with floor-to-ceiling bookshelves and seating, which can look smashing as a backdrop during those occasional dinners, Wiltgen says.</p> <p>Dent has found that with computers and tablets shrinking, smaller desks are the trend. &ldquo;Many would prefer that the dining room be converted at times rather than totally giving up a bedroom for an office,&rdquo; he says.</p> <p>A round rather than rectangular table often functions better in versatile layouts since it&rsquo;s easier to navigate around and more conducive to a single conversation, Wiltgen says.</p> <h4> Don&rsquo;t ignore outdoor space.</h4> <p>Depending on the area of the country you work in, the climate might not always cooperate, but a terrace, deck, or balcony can become a favorite al fresco dining spot. Protect it with an awning or umbrella overhead, or home owners can partly enclose their outdoor seating so its use can be extended into nippier fall weather.</p> <p>Wiltgen and his partner frequently use their terrace for meals, which is the size of some homes and apartments at 1,000 square feet. It also has good city views from its 10th floor perch.</p> <p>Egnatis&rsquo;s company now offers a covered front porch at least 6 feet deep and 15 to 20 feet long as a standard feature. The rear of his homes feature a 12-by-13-foot area that can function as a dining space. And both can be a place to relax with fewer digital intrusions than indoors, he says.</p> <h4> The bottom line:</h4> <p>&ldquo;Retrofitting and making changes is way more expensive &mdash; two to three times or more, depending on the changes and particular geographic market &mdash; than building from scratch,&rdquo; Egnatis says.</p> <p>Advise home owners and potential buyers not to rush to make huge layout changes willy-nilly. Sometimes, it&rsquo;s best for them to live in a house as it exists, then decide if they should adjust the room layout through remodeling to better meet their needs.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Some buyers want them, others don&rsquo;t. But before your clients rush into major structural changes to rid their home of a formal dining space, here are some options that may affordably meet their needs.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_HD_dining.jpg" type="image/jpeg; length=57211">sep14_HD_dining.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_HD_dining_0.jpg?1411758951" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_HD_dining.jpg?1411758972" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/home-and-design/architecture-coach/article/2010/11/different-kind-dining-room">A Different Kind of Dining Room</a> </div> <div class="field-item even"> <a href="/home-and-design/architecture-coach/article/2013/06/how-much-does-it-really-cost-decorate">How Much Does it (Really) Cost to Decorate?</a> </div> <div class="field-item odd"> <a href="/home-and-design/architecture-coach/article/2014/07/9-basement-revamp-mistakes-avoid">9 Basement Revamp Mistakes to Avoid </a> </div> <div class="field-item even"> <a href="/home-and-design/architecture-coach/article/2014/01/stay-put-and-remodel-or-move">Stay Put and Remodel — or Move?</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Architecture Coach Thu, 25 Sep 2014 23:36:46 +0000 echristoffer 17356 at http://realtormag.realtor.org What’s New on the Mortgage Front? http://realtormag.realtor.org/news-and-commentary/feature/article/2014/09/what-s-new-mortgage-front <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> From low down payment options for first-time buyers to jumbo loan options for move-up purchases, find out what lenders are offering buyers today. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, September 25, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/gm-filisko">G.M. Filisko</a> </div> </div> </div> <!--paging_filter--><p>Buyers&rsquo; loan options may have changed more than you may realize. Restrictive lending requirements since the Great Recession are starting to loosen up, and lenders are offering more flexible financing options for borrowers. Here&rsquo;s a reference guide of new products (as of mid-September 2014) that you can recommend to new buyers, move-up clients, and home owners who want to refinance. But always advise your clients to check with lenders or mortgage brokers for the latest terms and conditions of any loan product.</p> <table border="1" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:157px;"> <p class="rtecenter"><strong>Chase Mortgage Banking</strong></p> </td> <td style="width:481px;"> <p>&nbsp;</p> <ul> <li style="margin-left: 0.5in;"> Chase&rsquo;s <a href="https://www.chase.com/mortgage/home-loans/types-of-mortgages#!drop3:dmm" target="_blank">DreaMaker</a> loan is geared for <strong>low- to moderate-income borrowers</strong>, including first-timers, says Jim Manelis, senior vice president in Phoenix. Funds are available for up to 95 percent of the home&rsquo;s value, and there&rsquo;s no upfront private mortgage insurance. Unlike FHA loans, interest rates don&rsquo;t increase or decrease based on borrowers&rsquo; FICO score, and borrowers can cancel PMI when they get to an 80 percent loan-to-value ratio. &ldquo;In some cases, we think this is cheaper than an FHA loan,&rdquo; says Manelis.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> In late September, Chase will introduce <strong>fixed-rate and adjustable jumbo loans</strong> with a maximum 85 percent LTV. Maximum loan amounts will be $1.5 million with a minimum 740 FICO score. Chase will also offer fixed and adjustable jumbo loans with 80 percent LTV. Maximum loan amounts are $2 million; these also require a 740 minimum FICO score.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> Chase is also expanding its <strong>loans for nonowner-occupied properties</strong> in late September. Post-recession, it offered only 15-year amortization; 30-year amortization will now be available. It&rsquo;s also expanding these loans to states it had previously not offered them following the recession, including Arizona, California, Nevada, Oregon, and Washington.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> Though not at the volume it reached before the recession, Manelis says Chase is also seeing its <strong>home equity </strong>business warm up. &ldquo;As values come back, to finance home-improvement projects or fund kids going to college, our volumes are way up.&rdquo;</li> </ul> </td> </tr> <tr> <td style="width:157px;"> <p class="rtecenter"><strong>Guaranteed Rate</strong></p> </td> <td style="width:481px;"> <p>&nbsp;</p> <ul> <li style="margin-left: 0.5in;"> &ldquo;We&rsquo;re seeing the reemergence of lower down payments needed in the jumbo market,&rdquo; reports Dan Gjeldum, Chicago-based senior vice president</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> Guaranteed Rate is offering <strong>80-10-10 jumbo loans</strong> of up to $1 million, in which borrowers put 10 percent down and then do a first mortgage of 80 percent of the home&rsquo;s value coupled with a second mortgage for the remaining 10 percent. Borrowers need a minimum 720 FICO score and will pay about 1/8 percent more on their interest rate than if they&rsquo;d have put 20 percent down.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> The caveat: Documentation for these jumbo loans can get a little heavy for self-employed borrowers. Assume a borrower&rsquo;s income tax return may show income from a company she owned in 2013 but not in 2014 because the entity was dissolved. The underwriter will now ask for corporate dissolution records.</li> </ul> </td> </tr> <tr> <td style="width:157px;"> <p class="rtecenter"><strong>HomeTrust Mortgage Corp.</strong></p> </td> <td style="width:481px;"> <p>&nbsp;</p> <ul> <li style="margin-left: 0.5in;"> The down payment is the main barrier millennials face to home ownership, says Evan Geiselhart, the Schaumburg, Ill.&ndash;based company&rsquo;s CEO. HomeTrust is marketing what it calls <strong>a launch loan</strong>. Borrowers need a job and a minimum credit score of 660. They need at least 5 percent down, but that entire amount can be a gift. In exchange for paying no monthly PMI, borrowers will pay a higher interest rate, typically 1/8 percent or 1/4 percent higher.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> HomeTrust Mortgage is also offering <strong>asset-based adjustable mortgages</strong> for borrowers with a FICO score of at least 680 who have substantial assets but not necessarily adequate income to qualify for a mortgage. Perhaps retirees have $400,000 invested in the stock market. HomeTrust will take 70 percent of those invested assets&mdash;but not amounts in checking or savings accounts&mdash;and divide that number by 60 to arrive at an income it imputes to the borrowers. That income, plus any actual monthly income, allows borrowers to qualify without drawing from or pledging the asset.</li> </ul> </td> </tr> <tr> <td style="width:157px;"> <p class="rtecenter"><strong>Quicken Loans</strong></p> </td> <td style="width:481px;"> <p>&nbsp;</p> <ul> <li style="margin-left: 0.5in;"> &ldquo;People still think they need 20 percent down,&rdquo; says Bill Banfield, vice president of the Detroit-based lender. Not true. Quicken&rsquo;s offering loans for borrowers who put only <strong>5 percent down</strong> and allowing them to pay a one-time fee or a slightly higher interest rate to avoid monthly PMI. Borrowers need a 680 or higher FICO score.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> If interest rates rise, Banfield says <strong>assumable loans</strong> may become a valuable marketing tool for home owners whose loans are assumable. FHA and some VA loans are assumable, he notes, as are conventional ARMs after they adjust. They typically require buyers to requalify for the loan on their own, just as they would with any mortgage.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> In addition, buyers would be required to replace any equity the seller has in the home. Assume the home&rsquo;s value is $200,000, and the owners&rsquo; current mortgage is $160,000. Buyers looking to step into the owners&rsquo; mortgage would have to come up with $40,000.</li> </ul> </td> </tr> <tr> <td style="width:157px;"> <p class="rtecenter"><strong>Wells Fargo</strong></p> </td> <td style="width:481px;"> <p>&nbsp;</p> <ul> <li style="margin-left: 0.5in;"> In hot markets where buyers may be forced to make an all-cash offer just to push their bid to the top of the multiple-offer heap &mdash; think San Francisco, Manhattan, Washington, D.C., Los Angeles &mdash; they can apply for a Wells Fargo <strong>jumbo purchase loan</strong> within 90 days of the closing, says Joe Rogers, executive vice president in Columbia, Md.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> Technically that would be considered a refinance situation because the consumer already owns the home, and terms are less favorable for refis than for purchase loans. However, Wells Fargo will treat it as a purchase loan. Minimum loan amounts are $417,000, and the maximum is $6 million.</li> </ul> <br /> <ul> <li style="margin-left: 0.5in;"> Wells Fargo is also offering borrowers the opportunity to <strong>lower their monthly payments</strong> by slapping down a chunk of money. Typically, that lowers only the principal amount of the loan; the monthly payment remains unchanged. However, Wells Fargo will recast the loan to lower the monthly payment for borrowers who make a one-time payment of at least $20,000.</li> </ul> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>From low down payment options for first-time buyers to jumbo loan options for move-up purchases, find out what lenders are offering buyers today.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_loans_1.jpg" type="image/jpeg; length=45691">sep14_NC_loans.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_loans.jpg?1411754881" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_NC_loans.jpg?1411754859" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2014/06/05/how-make-mortgage-approval-easier">How to Make Mortgage Approval Easier</a> </div> <div class="field-item even"> <a href="/daily-news/2014/08/20/millennials-keep-current-mortgage-more-other-ages">Millennials Keep Current on Mortgage More Than Other Ages</a> </div> <div class="field-item odd"> <a href="/news-and-commentary/feature/article/2014/07/understanding-and-combatting-rate-lock-in-threat">Understanding and Combatting the Rate Lock-in Threat</a> </div> <div class="field-item even"> <a href="/news-and-commentary/feature/article/2014/09/emerging-from-shadows">Emerging From the Shadows</a> </div> <div class="field-item odd"> <a href="/news-and-commentary/commentary/article/2014/07/plight-current-home-owners">The Plight of Current Home Owners</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Thu, 25 Sep 2014 23:06:09 +0000 echristoffer 17355 at http://realtormag.realtor.org Generate Listings With Home Valuation Tools http://realtormag.realtor.org/for-brokers/network/article/2014/09/generate-listings-home-valuation-tools <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Brokers can use online automated valuations as a way to educate clients and attract new business. Here’s how. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 19, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/sam-debord">Sam DeBord</a> </div> </div> </div> <!--paging_filter--><p>Brokers loathe Zestimates and most other online home valuations because they&#39;re riddled with inaccuracies. Our agents end up spending far too much time explaining away bad data and poor pricing information to their clients.</p> <p>But the online valuation is attractive to consumers, and brokers can use it as an effective teaching tool to attract sellers to their own businesses.&nbsp;</p> <p>Brokers and agents can sign up for automated valuation tools as standalone websites or have them integrated into their current websites.&nbsp; By driving traffic to these pages, brokers can connect their agents with sellers, educate them, and convert the leads into listings &ndash; a valuable prospecting stream in these inventory-scarce times.</p> <h4> How It Works</h4> <p>There is a wide variety of valuation tools available to brokers and agents, but the mousetrap is very similar.&nbsp; It starts with a landing/squeeze page, which tells users: &quot;Get an instant online valuation for your home.&quot; Users are then prompted to input their address.&nbsp; Once a user&rsquo;s address is captured, the system stores the location of a potential home seller.&nbsp;</p> <p>The second step asks the home owner for a little bit of information about their home and some contact information so that a full value report can be delivered to them.&nbsp; When that information is entered, a report on comparables and a value range are delivered to the user based on tax data.&nbsp;The user&#39;s contact information and address go to the broker or agent who buys the valuation service.</p> <h4> Driving Traffic</h4> <p>Of course, you need to get home owners to the website before they can start entering their information.&nbsp;Driving organic traffic to these landing pages can be difficult. If a broker already has a popular site, simply embedding a call to action on the website like, &quot;What&#39;s Your Home Worth Today?&quot; can capture some seller leads from the site&rsquo;s current traffic.&nbsp; More often, though, direct-targeted traffic is more effective.</p> <p>Most successful users of these systems are driving traffic from paid advertising campaigns on search engines and social media.&nbsp;Pay-per-click ads on Google and Facebook ads are the most popular, and they must be highly targeted to be financially effective. Each ad should focus on a specific group so that its content will sound as if it has been written for that individual home owner.&nbsp; The broader the audience, the more expensive a campaign will be and the lower its conversion rate.</p> <p>For example, an ad on Facebook that targeted users who are in a serious relationship, over 35 years old, with a college degree, in ZIP code 98121 would define a very specific segment of home owners (in this case, mostly high-end condo owners in the Belltown neighborhood of Seattle). The ad placed on Facebook would have a picture of a condo, and say, &quot;Condo prices in Belltown are up 8.4% this year.&nbsp;Find out what your home is worth right now!&quot;&nbsp;</p> <p>Target your ads to the areas where your agents want to list homes &ndash; and where they know the market.&nbsp;Some agents may never go outside of one ZIP code.&nbsp;Keep the message short and specific. A picture of a home with local architectural style, and the message, &quot;Home values in X neighborhood are up X% &mdash; get your online valuation now!&quot; will always speak directly to the user and the value offering.&nbsp;Run different ad campaigns for different locations and agents so that your ads are always locally targeted.</p> <h4> Converting Leads</h4> <p>Getting leads from home owners who are curious about their home&#39;s current value is far more targeted than blanketing every home in a neighborhood with a postcard.&nbsp;A significant percentage of those landing on your valuation tool are wondering whether or not they should sell right now.</p> <p>Getting a listing appointment, at this point, requires the usual traditional techniques.&nbsp;The follow-up can be a mailer, a phone call, a report dropped on the front porch, or even a door knock.&nbsp;While not all agents are comfortable with the more aggressive techniques like door knocking, such an approach can work in this scenario.</p> <p>The follow-up to the value report is appointment setting. Here&rsquo;s a script: <em>Thanks for requesting a home valuation report.&nbsp;It has a lot of your neighbors&#39; recent sales and an estimated price range for your home.&nbsp;As you know, though, computer-generated valuations aren&#39;t particularly accurate.&nbsp;If I could stop by for ten minutes, you could show me any unique features and upgrades in your home, and I can deliver you a full, professional comparative market analysis to give you a more exact price.&nbsp; Are you available today or tomorrow?</em></p> <p>Prospecting for listings with automated valuation systems makes your efforts more targeted and more efficient.&nbsp;While the tools are outstanding for generating leads when a highly specific ad campaign is supporting them, the end results will always rely on good follow-up.&nbsp;A system in which agents quickly contact potential sellers, define their home-selling status, and set an appointment to meet or deliver a more in-depth report can become a significant driver of targeted listings in your local markets.</p> <hr /> <br /> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="width: 150px; height: 117px; float: left;" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Brokers can use online automated valuations as a way to educate clients and attract new business. Here&rsquo;s how.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_BB_valuation.jpg" type="image/jpeg; length=29905">sep14_BB_valuation.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_BB_valuation_0.jpg?1411161685" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_BB_valuation.jpg?1411161700" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/feature/article/2014/07/broker-avms-windfall-or-hot-air">Broker AVMs: Windfall or Hot Air? </a> </div> <div class="field-item even"> <a href="/news-and-commentary/feature/article/2014/05/mlss-must-share-data-for-use-in-avms">MLSs Must Share Data for Use in AVMs</a> </div> </div> </div> <div class="field field-type-link field-field-links"> <div class="field-label">External Links:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://speakingofrealestate.blogs.realtor.org/2014/05/20/the-nitty-gritty-of-converting-seller-leads/" rel="nofollow">The Nitty-Gritty of Converting Seller Leads</a> </div> <div class="field-item even"> <a href="http://ypnlounge.blogs.realtor.org/2014/07/14/make-home-valuation-systems-work-to-your-advantage/" rel="nofollow">Make Home Valuation Systems Work to Your Advantage</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Fri, 19 Sep 2014 20:26:44 +0000 echristoffer 17316 at http://realtormag.realtor.org September/October 2014 Market Pulse http://realtormag.realtor.org/news-and-commentary/market-pulse/article/2014/09/septemberoctober-2014-market-pulse <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Inventory constraints are lessening, but affordability will still be a major issue heading into the next few months. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <!--paging_filter--><p>Demand still exceeds inventory, but more houses are coming on the market. The improving inventory trend is helping to moderate home price growth, and interest rates remain historically low. Still, housing affordability is expected to worsen in coming months as income trails price appreciation and monetary policy is tightened.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_sep/sep14_NC_MP_supply.jpg" style="width: 500px; height: 446px;" /></p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_sep/sep14_NC_MP_transactions.jpg" style="width: 500px; height: 509px;" /></p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_sep/sep14_NC_MP_confidence.jpg" style="width: 500px; height: 616px;" /></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Inventory constraints are lessening, but affordability will still be a major issue heading into the next few months.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_marketpulse.jpg" type="image/jpeg; length=21605">sep14_NC_marketpulse.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_marketpulse_0.jpg?1410896681" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_NC_marketpulse.jpg?1410896697" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/economy/article/2014/09/confluence-positive-trends">A Confluence of Positive Trends</a> </div> <div class="field-item even"> <a href="/news-and-commentary/market-pulse/article/2014/07/julyaugust-2014-market-pulse">July/August 2014 Market Pulse</a> </div> <div class="field-item odd"> <a href="/news-and-commentary/market-pulse/article/2014/05/mayjune-2014-market-pulse">May/June 2014 Market Pulse</a> </div> <div class="field-item even"> <a href="/news-and-commentary/market-pulse/article/2014/03/marchapril-2014-market-pulse">March/April 2014 Market Pulse</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Market Pulse Mon, 15 Sep 2014 21:15:32 +0000 mwhite 17271 at http://realtormag.realtor.org So You Want the iPhone 6… http://realtormag.realtor.org/product-guide/tablets-and-phones/article/2014/09/so-you-want-iphone-6 <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Apple’s latest gadgets promise new features that could further enhance smartphone listing photos and videos, not to mention a host of other upgrades. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 12, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_sep/sep14_iPhone6.jpg" style="width: 200px; height: 301px; float: right; margin: 3px;" />The mad dash for Apple&rsquo;s new <a href="http://www.apple.com/iphone-6/" target="_blank">iPhone 6 and iPhone 6 Plus</a> has already caused a myriad of problems with preordering, sending Apple enthusiasts <a href="http://www.usatoday.com/story/news/nation-now/2014/09/12/apple-preorder-tweets-iphone-6/15500361/" target="_blank">into meltdown mode</a> and causing <a href="http://www.bloomberg.com/news/2014-09-12/iphone-6-plus-pre-orders-now-face-3-4-week-shipping-delay.html" target="_blank">shipping delays of up to four weeks</a>. But before you decide to step into the fray and join the crowd in getting your hands on Apple&rsquo;s latest &mdash; and greatest, by many accounts &mdash; gadget, what&rsquo;s in it for you? Will the iPhone 6 make you a more productive mobile real estate practitioner?</p> <p>There&rsquo;s more to consider than just the two new phones, which promise to enhance productivity on the go, moderately at first and perhaps radically next year. There&rsquo;s also the latest version of Apple&rsquo;s mobile operating system, <a href="https://www.apple.com/ios/" target="_blank">iOS 8</a>, and the <a href="http://www.apple.com/watch/" target="_blank">Apple Watch</a>, which is coming in early 2015.</p> <p>For most Apple loyalists, the move up to one of the two new iPhone 6s is a no-brainer. Both the iPhone 6 and iPhone 6 Plus boast larger, higher-resolution screens than previous iPhone iterations. For the 6, that&rsquo;s a 4.7-inch screen, measured diagonally, while the 6 Plus has a 5.5-inch screen, making it Apple&rsquo;s debut &ldquo;<a href="/product-guide/tablets-and-phones/article/2014/05/2014-smartphones-phone-or-phablet">phablet</a>&rdquo; (sort of like a mini iPad Mini).</p> <p>For real estate professionals, as for anyone else, your smartphone is a mobile computer first. The new iPhone&rsquo;s larger screen makes it a more comfortable work zone. For composing text, running software, editing pictures, browsing the Web, viewing home tours, or sharing listing information with clients, a bigger screen is exactly what many iPhone owners want. Another convenience is that both the 6 and the 6 Plus support the latest, fastest Wi-Fi standard and allow for making calls over Wi-Fi networks.</p> <p>The new iPhones boast Apple&rsquo;s new A8 chip set and quad-core mobile processor. These boost performance measurably and manage battery power more efficiently for longer running time between recharges.</p> <p>Many real estate professionals already rely on their <a href="/technology/feature/article/2014/01/smartphone-photography-gets-upgrade">smartphones as digital cameras</a>. Modest improvements to the iPhone&rsquo;s iSight camera, as well as a new 8MP image sensor, make it easier to capture better photos and video for tours. The upgrade delivers faster autofocus, more accurate color tones, and single-click HDR for capturing and combining several pictures into a single best image. An enhanced panorama mode stitches several shots into a 43MP image for highly detailed ultra-wide-angle pictures to really show off a home and its surroundings. Both models capture 1080p HD video, with continuous autofocus to lock in on the subject while recording.</p> <p><a href="http://www.apple.com/apple-pay/" target="_blank">ApplePay</a>, another feature of the new phones, promises convenience and peace of mind when doing transactions online. It uses <a href="http://www.apple.com/iphone-6/touch-id/" target="_blank">Touch ID</a> fingerprint verification and near field communication features for wireless payment, making the phone a secure digital wallet.</p> <p>Despite these many improvements, an iPhone 6 may not be for all users. Screen size dictates the form of any smartphone. For some, the added bulk of a bigger phone may not warrant the trade-up. If that&rsquo;s a concern, wait until you can actually play with the new models in stores on Sept. 19 and explore features before deciding if one is a comfortable fit for you.</p> <p>If you decide it&rsquo;s not, owners of older iPhones and iPads can still realize some productive gains with a free system upgrade to iOS 8, which is compatible with iPhone 4 and later models, as well as iPad 2 and later tablet models. The upgrade is available starting Sept. 17.</p> <p>The new iOS 8 adds <a href="https://www.apple.com/ios/whats-new/quicktype/" target="_blank">QuickType</a>, a new version of iOS&rsquo;s on-screen keyboard. It brings predictive text capability for greater efficiency when composing documents or corresponding with contacts. The <a href="https://www.apple.com/ios/whats-new/photos/" target="_blank">Photos app</a> includes new tools for automatic picture enhancement and in-phone editing. The <a href="https://www.apple.com/ios/whats-new/icloud-drive/" target="_blank">iCloud Drive</a> ensures that the latest version of any file is always accessible from any iOS device, as well as Windows or Mac PCs. Another feature, <a href="https://www.apple.com/ios/whats-new/continuity" target="_blank">Handoff</a>, lets users start any activity on their iPhone or iPad, then instantly continue it on a nearby Mac or MacBook.</p> <p>The Apple Watch, the next gadget in Apple&rsquo;s ecosphere, is a microcomputer and communicator for your wrist. Tethered to the iPhone, it will enable users to take or respond to calls and messages and perform basic smartphone functions on their watch.</p> <p>At this point, there&rsquo;s a lot of speculation about where Apple&rsquo;s new gadgets will fit and how they will enhance productivity, and much of that depends on support from app developers. But they&rsquo;re progressing and could prove to be the real game changers for mobile technology and mobile professionals.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Apple&rsquo;s latest gadgets promise new features that could further enhance smartphone listing photos and videos, not to mention a host of other upgrades.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_T_apple6.jpg" type="image/jpeg; length=45318">sep14_T_apple6.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_T_apple6_0.jpg?1410549961" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_T_apple6.jpg?1410549980" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/product-guide/tablets-and-phones/article/2014/07/best-upgrades-for-your-smartphone-tablet">Best Upgrades for Your Smartphone, Tablet</a> </div> <div class="field-item even"> <a href="/daily-news/2013/06/13/shoot-better-video-your-smartphone">Shoot Better Video on Your Smartphone</a> </div> <div class="field-item odd"> <a href="/product-guide/tablets-and-phones/article/2014/06/amazons-fire-phone-more-for-you-your-business">Amazon&#039;s Fire Phone: More For You Than Your Business</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Tablets and Phones Fri, 12 Sep 2014 18:52:48 +0000 gwood 17250 at http://realtormag.realtor.org Training Made Easier: Team Them Up http://realtormag.realtor.org/for-brokers/network/article/2014/09/training-made-easier-team-them-up <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> One brokerage is pairing newbies with seasoned agents to give them a leg up on the transaction process. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, September 12, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/gm-filisko">G.M. Filisko</a> </div> </div> </div> <!--paging_filter--><p>If you&rsquo;re always on the hunt for new ways to train salespeople, a program created by Paul Mayer, managing partner at <a href="http://elitepacific.com/" target="_blank">Elite Pacific Properties</a>, an 81-salesperson company with offices in Honolulu and Maui, Hawaii, may be what you&rsquo;re looking for.</p> <p>&ldquo;After several years of trying different methods of training, we&lsquo;ve landed on what we think is the winning formula,&rdquo; says Mayer.</p> <p>When new salespeople start with the company, they&rsquo;re designated as buyer specialists. They work only on identifying buyer leads, getting the buyers&rsquo; commitment to working with the salesperson, qualifying buyers, and showing them property. (The company&rsquo;s Internet lead program provides leads to new salespeople.)</p> <p>&ldquo;Once buyers say, &lsquo;This is the property we&rsquo;d like to put an offer on,&rsquo; the buyer specialist is teamed up with a contract negotiation specialist,&rdquo; explains Mayer. That&rsquo;s an experienced salesperson who&rsquo;s agreed to mentor these new salespeople. A contract negotiation specialist steps in and works with buyers to determine the property&rsquo;s fair market value, develop a negotiating strategy, write up the offer, and guide the new salesperson through the escrow process until closing.</p> <p>&ldquo;We&rsquo;ve broken down the entire overwhelming universe of information salespeople need to be successful and said, &lsquo;You have to learn only the buyer&rsquo;s side,&rsquo; which is about half,&rdquo; says Mayer. &ldquo;Then we&rsquo;ve broken it down further so new salespeople have to learn only how to identify the property buyers want. I think that&rsquo;s less than 5 percent of the skills a fully capable salesperson needs to be successful. Because new salespeople learn that quickly, they can be serving buyers and making money more quickly.&rdquo;</p> <p>The process continues until new associates complete four successful closings. &ldquo;They&rsquo;re then eligible to go through contract and escrow training, and then they can take buyers all the way through the process without a contract negotiation specialist,&rdquo; says Mayer. &ldquo;Though some continue using those specialists long after those four transactions.&rdquo;</p> <p>That&rsquo;s in part because the split favors the new salespeople. They share 20 percent of each commission with their contract negotiation specialist. &ldquo;That&rsquo;s a great deal for the buyer specialist. It&rsquo;s not such a good deal for the contract negotiation specialist, but they&rsquo;re doing it to help out,&rdquo; Mayer says.</p> <p>On the listing side, the company requires new salespeople to go through two transactions with a contract negotiation specialist. &ldquo;We&rsquo;ve found they can learn that in two transactions,&rdquo; Mayer says. &ldquo;Until then, if a listing opportunity falls in their lap, we don&rsquo;t want them to say no.&rdquo; They&rsquo;ll work those listings with a specialist, too.</p> <p>&ldquo;We&rsquo;ve been doing this about a year and a half, and we&rsquo;ve had people graduate from the program,&rdquo; says Mayer. &ldquo;It&rsquo;s working so much better than anything we&rsquo;ve ever done. One newly licensed salesperson who&rsquo;d just moved to the state closed $10 million in transactions as a buyer specialist her first year.&rdquo;</p> <hr /> <br /> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/logos/BtoB_logo_footer_080114.jpg" style="width: 150px; height: 117px; float: left;" /><em>Broker-to-Broker is an information network that provides insights and tools with business value through timely articles, videos, Q&amp;As, and sales meeting tips for brokerage owners and managers. Get more <a href="/for-brokers/network" target="_blank">Broker-to-Broker content here</a>.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>One brokerage is pairing newbies with seasoned agents to give them a leg up on the transaction process.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_BB_team_up.jpg" type="image/jpeg; length=54230">sep14_BB_team_up.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_BB_team_up_0.jpg?1410558358" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_BB_team_up.jpg?1410558374" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/network/article/2014/08/create-winning-brokerage-culture">Create a Winning Brokerage Culture</a> </div> <div class="field-item even"> <a href="/for-brokers/solutions/article/2014/07/earn-respect-making-meetings-worthwhile">Earn Respect by Making Meetings Worthwhile</a> </div> <div class="field-item odd"> <a href="/for-brokers/solutions/article/2014/07/responding-agents-demands">Responding to Agents&#039; Demands</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2012/05/paying-it-forward">Paying It Forward </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Network Fri, 12 Sep 2014 19:45:22 +0000 echristoffer 17251 at http://realtormag.realtor.org A Life Renovation http://realtormag.realtor.org/first-person/street-cred/article/2014/09/life-renovation <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Jennifer Kjellgren has spent a year remodeling her entire home, and it’s changed her life and given her more talking points with customers. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, September 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p><strong>Jennifer Kjellgren</strong><br /> Sales associate<br /> RE/MAX Metro Atlanta Cityside<br /> Atlanta<br /> <a href="http://www.intownexpert.com" target="_blank">intownexpert.com</a></p> <p>Jennifer Kjellgren knows every intimate detail of a major renovation project. A complete structural overhaul of her Craftsman home in the heart of Atlanta is now a year in the making, and she and her family have been living in a temporary apartment since February, when the actual construction began. She and her family have lived in the house for 11 years, but there have been things they&rsquo;ve wanted to change since day one.</p> <blockquote> <p><strong>Got Street Cred?</strong></p> <p><a href="/first-person/street-cred/article/2014/09/announcing-our-street-cred-video-contest">Enter our Street Cred video contest</a> before Nov. 30 for a chance to win!</p> </blockquote> <p>&ldquo;We absolutely love where we live, but our old home and floor plan was not working for our family,&rdquo; Kjellgren says. For one, she and her chef husband, Jonathan, have always loved to entertain, and there was never enough storage space or a large-enough kitchen. The three-bedroom, two-bathroom home also didn&rsquo;t have a true master suite, and they didn&rsquo;t have a space for guests (the couple&rsquo;s daughter, Addison, took the second bedroom, and Kjellgren took the third as her home office).</p> <p>Needless to say, the renovation is extensive. &ldquo;We basically took the rear of our home off and built a new home and attached it to our historic home,&rdquo; Kjellgren says. &ldquo;We also dug a space for a wine cellar, so there were some extra structural concerns we had to address. We started with 2,300 square feet, and we will have doubled our space when it&rsquo;s all done.&rdquo;</p> <p>She&rsquo;s been documenting the entire process on her blog, <a href="http://ouratlantacraftsman.com/" target="_blank">OurAtlantaCraftsman.com</a>, complete with photos from start to finish. Little did she know, the experience would also increase her market expertise, help her connect with clients considering renovations, and give her the ability to advise buyers and sellers on the realities of a major home makeover. Check out some of the work below.</p> <div class="embed"> <div class="rmo-slideshow-title"><h2 class="node-title">The Ultimate Home Makeover</h2> <div class="deck"><p>Take a look at the extensive remodeling of Jennifer Kjellgren&rsquo;s home, which will ultimately change the layout almost entirely.</p> <div class="rmo-slideshow-author"> <!--|-->September 2014<div id="author"> | BY <a href="/author/graham-wood">Graham Wood</a></div> </div><!-- /.section-date-author --></div><!-- /.deck --> </div> </div> <div id="image-gallery-slideshow"> <div class="view view-image-gallery-images view-id-image_gallery_images view-display-id-block_1 rmo-slideshow view-dom-id-1"> <div class="view-content"> <!-- dynamic display block slideshow --> <div id="views-slideshow-ddblock-image_gallery_images_block_1" class="views-slideshow-ddblock-cycle-vsd-upright-60p clear-block"> <div class="container clear-block border"> <div class="container-inner clear-block border"> <!-- slider content --> <div class="slider clear-block border"> <div class="slider-inner clear-block border"> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno1.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Kjellgren&rsquo;s home in Atlanta before renovation. The home was originally 2,300 square feet, but once the remodel is complete, it will be double the size, Kjellgren says.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno2.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Kjellgren began working with an architect on the design of the renovation a year ago. The kitchen, pictured here before construction, was a focal point because it was too small, Kjellgren says.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno3.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The kitchen under construction. Kjellgren says it will be expanded so her chef husband, Jonathan, can get better use out of it.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno4.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>A room in Kjellgren&rsquo;s house holds old materials being ripped out of the home during construction. But even this room won&rsquo;t last long&hellip;</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno5.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The room under construction.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno6.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Kjellgren had the rear of the house ripped off with the intention of building &ldquo;a new home to attach to our historic home,&rdquo; she says.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno7.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Another view of the construction on the rear of Kjellgren&rsquo;s home.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno8.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The foundation is dug for the expansion off the rear of the home, which will include a wine cellar.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno9.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The concrete wall forms for the expansion.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno10.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>Another view of the expansion project.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno11.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The walls begin to form for the rear addition, which adds another 2,300 square feet to the original structure.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno12.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>A view from the inside of the original home looking out as the walls of the addition go up.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno13.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The bones of the addition form.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno14.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The interior of the addition is coming together. Once the entire project is done, the home will have a new master suite and more space for guests.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno15.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The walls of the addition, which has a back porch, come together. As you&rsquo;ll see in the next photo, Kjellgren put siding on the addition to match the color and character of the home&rsquo;s original siding.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno16.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>It&rsquo;s hard to tell that the original home was ever added to, as the addition matches the original home&rsquo;s aesthetic.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno17.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>A view of the rear addition, nearing completion.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno18.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The drywall goes up in the interior of the addition.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno19.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>New hardwood flooring has been installed.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> <div class="slide clear-block border"> <div class="slide-inner clear-block border"> <img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno20.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /> <div class="slide-text slide-text-vertical slide-text-right clear-block border"> <div class="slide-text-inner clear-block border"> <div class="slide-body-vertical clear-block border"> <div class="slide-body-inner clear-block border"> <!--paging_filter--><p>The project is now two months away from completion. For months, Kjellgren and her family have been living in a temporary apartment while work on their house is being done.</p> </div> <!-- slide-body-inner--> </div> <!-- slide-body--> </div> <!-- slide-text-inner--> </div> <!-- slide-text--> </div> <!-- slide-inner--> </div> <!-- slide--> </div> <!-- slider-inner--> </div> <!-- slider--> <!-- scrollable pager images--> <div class="spacer-horizontal"><b></b></div> <!-- scrollable pager container --> <div id="views-slideshow-ddblock-scrollable-pager-image_gallery_images_block_1" class="scrollable-pager clear-block border"> <!-- prev/next page on slide --> <!-- custom "previous" links --> <!--<div class="prevPage"></div>--> <div class="prev"></div> <!-- scrollable part --> <div class="vsd-scrollable-pager clear-block border"> <div class="items scrollable-pager-inner clear-block border"> <div class="scrollable-pager-item scrollable-pager-item-1"> <a href="#" title="navigate to topic" class="pager-link"><img 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imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-18"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno18.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-19"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno19.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> <div class="scrollable-pager-item scrollable-pager-item-20"> <a href="#" title="navigate to topic" class="pager-link"><img src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/imagecache/rmo_slideshow/0914_reno20.jpg" alt="" title="" class="imagecache imagecache-rmo_slideshow imagecache-default imagecache-rmo_slideshow_default" width="290" height="218" /></a> </div> <!-- /custom-pager-item --> </div> <!-- /pager-inner--> </div> <!-- /vsd-scrollable-pager --> <!-- custom "next" links --> <div class="next"></div> <!--<div class="nextPage"></div>--> <!-- navigator --> <div class="navi"></div> </div> <!-- /scrollable-pager--> </div> <!-- container-inner--> </div> <!--container--> </div> <!-- template --> </div> </div> <div id="slideshow_tips">Click on the small photos to scroll through the slide show. <div id="copyright">&copy; 2014 REALTOR&reg; MAGAZINE ONLINE </div></div> </div> <h4> &nbsp;</h4> <h4> Why did you decide to blog about your renovation?</h4> <p>I knew it was going to be a big project, and I wanted to chronicle it. I also knew it would be therapeutic to get it out. The blog has been a fun project, and just looking back through the photos has really been cool to see how far we&rsquo;ve come. We also have used this blog and the many photos we have taken as reference points for questions that have come up in the project, and that has come in handy on several occasions.</p> <h4> Was there a moment during the project where you said to yourself, &ldquo;Why did I do this?&rdquo;</h4> <p>Yes!&nbsp;I would say that my husband and I have had many of those moments, but they are fleeting. We know that what we are creating a home that is more to our lifestyle and that we will enjoy immensely. Now that we are two months away from completion, we see the light at the end of the tunnel and are getting excited.</p> <h4> What have you learned from your experience?&nbsp;</h4> <p>I&rsquo;m learning patience, which is hard for me. We have also learned that we rushed it a bit in the beginning with the architect and have paid for that in terms of stress and having to hire someone [to redo some of the original work]. I&rsquo;ve also been reminded of how important communication and setting expectations is. Renovating a home is very stressful, and anything that can be done upfront to alleviate some of that is well worth it. My husband and I have also done a great job of working on our strengths, each handling different portions of the project. This has helped tremendously.&nbsp;</p> <h4> How has your own experience helped you to better advise clients in similar circumstances?</h4> <p>Good communication and properly setting expectations are so very important, especially when there is anxiety involved. Buying or selling a home can cause all kinds of stress and anxiety, so I am putting myself in my clients&rsquo; shoes with this experience. Additionally, I forgot how hard the actual moving process is. Anything that I can do to ease my clients&rsquo; stress during all parts of the transaction I will try and do for them. I think in general, I&rsquo;m more sensitive to their anxiety.</p> <h4> Do you think you have a better eye for renovations that justify a home&rsquo;s asking price? &nbsp;</h4> <p>Yes. The market I specialize in is a mix of condominiums and historic homes. So many of the historic homes have either been renovated or a client is looking to renovate them. I better understand today&rsquo;s cost of construction and some short cuts I was not looking for before.</p> <h4> Are there any real-life circumstances you&rsquo;ve had with clients where your knowledge of the renovation process has come in handy?</h4> <p>Many of my clients have seen my blog and Facebook posts, and they know that I am renovating. They often ask me about it and will pick my brain with questions. I have been able to advise a couple that was considering skimping on an architect to do otherwise, and I have been able to warn several folks how hard a renovation is. I think new buyers, especially, get starry eyed. It&rsquo;s definitely not for everybody, so it&rsquo;s a conversation I probe deeper when it comes up.</p> <h4> Do you have an opinion on what types of renovations are most and least worth the cost?</h4> <p>Great kitchens and baths are important. Buyers want an open-ish floor plan between the kitchen and living spaces.&nbsp;Not everybody wants it to be completely open, but some openness is preferred. Also, a functional floor plan based on how a person lives in a home is really important and something I discuss with clients upfront. What are the uses of the extra bedrooms?&nbsp;Bigger is not necessarily better. There is a trend to scale down and only use what is needed. On that note, sometimes I think that we went too big, but our third level made sense while we were building, so we did it. Using quality materials (solid-core doors, natural stone) and being eco-friendly (energy features, reclaimed and repurposed) are sought-after.&nbsp;I think that specialty renovations like gigantic master suites, game rooms, and three-car garages will not yield the return that an owner put into it because it is very personal to them. But then again, it all depends on why they are renovating. There is definitely the enjoyment of use to take into consideration, as long as they are aware that it may not yield the return.</p> <h4> What types of renovations are most appealing to your clients?</h4> <p>Kitchens, master suites, garage additions (if applicable), and additional bathrooms are what I see the most of. There are many homes in our area either being bumped up or bumped out. Finishes that are consistent with the history of the home are also preferred.</p> <h4> Has your own project made you more aware of the quality of the housing stock in your area?</h4> <p>Absolutely. I have always appreciated older homes, and it is very apparent when you see a good renovation or expansion versus something that is not thought-out. I think seeing so much of what is not good out there has made me very sensitive to doing it right and seamlessly. There is nothing worse, in my opinion, than to see a beautiful old historic house with an &lsquo;80s renovation attached to it.</p> <h4> How do you share your renovation knowledge with your customers?</h4> <p>My blog, Facebook, Instagram, and Twitter. It naturally comes up in conversations when we get to know each other, and I let them know that I&rsquo;m open to share everything &mdash; the good, the bad, and the ugly, as well as our successes and mistakes along the way.&nbsp;It&rsquo;s not over yet, so here&rsquo;s hoping that the end to this story is a happy one.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Jennifer Kjellgren has spent a year remodeling her entire home, and it&rsquo;s changed her life and given her more talking points with customers.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/aug14_SC_renov.jpg" type="image/jpeg; length=52321">aug14_SC_renov.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/aug14_SC_renov_0.jpg?1410886847" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_SC_renov.jpg?1410886901" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/home-and-design/architecture-coach/article/2013/11/historic-renovation-dos-and-don-ts">Historic Renovation Dos and Don’ts</a> </div> <div class="field-item even"> <a href="/home-and-design/cost-vs-value/article/2014/01/2013-14-cost-vs-value-remodeling-pays-big-time">2013-14 Cost vs. Value: Remodeling Pays Off Big Time</a> </div> <div class="field-item odd"> <a href="/home-and-design/architecture-coach/article/2014/01/stay-put-and-remodel-or-move">Stay Put and Remodel — or Move?</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Street Cred Wed, 10 Sep 2014 19:35:09 +0000 gwood 17224 at http://realtormag.realtor.org 4 Tips to ‘Get Out of Your Way’ http://realtormag.realtor.org/sales-and-marketing/sales-coach/article/2014/09/4-tips-get-out-your-way <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Don’t let anything hinder your path toward a successful real estate business — including yourself. Sales coach Jared James offers four tips for creating consistency, eliminating fear, and reaching your goals. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, September 9, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/jared-james">Jared James</a> </div> </div> </div> <!--paging_filter--><p>There are many reasons why real estate professionals &mdash; or anyone, for that matter &mdash; doesn&rsquo;t reach their full potential or get what they want. But one of the clearest and most glaring obstacles can usually be found by simply looking in the mirror.</p> <p>Of course it&rsquo;s easier to blame the economy or your broker or something else outside your control, but the real question is whether that&rsquo;s beneficial. As long as the blame lies elsewhere, we&rsquo;re saying that we have no control to change and improve our situation.</p> <p>The truth is, there are more than 7 billion people on Earth and only one of them has the ability to keep you from getting what you want. Will you continue to accept your life and business as they exist now? Or are you ready to create real change and attain your desired outcomes?</p> <p>Many of us grew up watching Disney movies and hearing that &ldquo;dreams come true.&rdquo; But that&rsquo;s not true. Goals come true. Dreams happen when you&rsquo;re sleeping with drool coming out of the side of your mouth. Desired outcomes that have action behind them come true. If you don&rsquo;t learn how to convert your dreams into actionable steps toward a goal, then you won&rsquo;t experience the benefit of seeing them come to fruition.&nbsp;</p> <p>Here are four simple things that you can do right now to start taking control of your future.</p> <p class="rteindent1"><strong>1. Make a decision</strong>. Sounds simple, right? Well, it is.</p> <p class="rteindent1">You have seen firsthand the power of decisions weaved throughout your life. For instance, there is power in the decision to marry a person. Have you ever known someone who made the decision to love someone and be with him or her that you just didn&rsquo;t understand? It didn&rsquo;t matter what you said; they could only see the brighter side of that person and chose be with them at all costs. Why? Because they made a decision to do so and whatever it took to see that decision to the end was going to be worth it.</p> <p class="rteindent1">Imagine if you harnessed that same power within your business? Imagine if you woke up every morning and made a decision that the weather wasn&rsquo;t going to determine your state of mind or how productive you were going to be that day?</p> <p class="rteindent1">The great news is that you don&rsquo;t have to imagine &mdash; you just have to act.</p> <p class="rteindent1"><strong>2. Eliminate fear (or at least challenge it).</strong> Fear is an amazing thing and masks itself in many different ways. When I hear someone brag to me that the majority of their business comes from referrals, there is a little piece of me that can&rsquo;t help but calculate how much more business they could be doing. If all of your business is coming from referrals, then none of your business is coming from prospecting, and that&rsquo;s unfortunate. You may tell yourself that you don&rsquo;t want to bother people and that it&rsquo;s not the way that you do business. But all too often, the underlying fact is that you are really afraid of rejection and your ego being damaged by a &ldquo;no&rdquo; from somebody you don&rsquo;t even know.</p> <p class="rteindent1">I don&rsquo;t get the &ldquo;it&rsquo;s not the way I do business&rdquo; argument. Just because somebody wasn&rsquo;t referred to you doesn&rsquo;t mean that they buy and sell houses any differently. Prospecting won&rsquo;t change the way you do business; it just may grow it a little more.</p> <p class="rteindent1">One of my favorite sayings is that a closed mouth doesn&rsquo;t get fed. The lesson is simple: If you want something, you have to ask for it. If you want more business, you have to go after it, and in a sales job that is primarily done with the power of the tongue.</p> <p class="rteindent1"><strong>3. Commit to consistency</strong>. There are many great things about the society we live in, but there are many pitfalls to avoid as well. One of them is our ADHD &mdash; we jump from one thing to the next. We have trouble sticking with just about anything that doesn&rsquo;t show us an immediate return. If you want to get ahead, then you have to commit to bucking this trend. &nbsp;</p> <p class="rteindent1">Do you set aside time every day where you do nothing but call past and current customers and prospect for new business? Better yet, could you imagine if you did? Can you honestly tell me that if you invested one hour a day, five days a week, for fifty weeks a year that you would not close more transactions this year? That&rsquo;s more than 250 hours of activity geared towards nothing but business-building.</p> <p class="rteindent1">It doesn&rsquo;t take anything more than your commitment to consistency. You can do it and I hope you will.</p> <p class="rteindent1"><strong>4. Take responsibility for where you are</strong>. As I mention above, the blame game doesn&rsquo;t get you anywhere &mdash; whether we are talking about a relationship or your business. We, as individuals, place blame on others as a way to protect ourselves. Think about it: When was the last time you heard a friend or someone confide in you that their marriage is having some issues? Whenever I hear this I want to smack them on the head and yell, &ldquo;McFly! Your marriage doesn&rsquo;t have issues. You have issues! You and your spouse are the marriage.&rdquo;</p> <p class="rteindent1">It&rsquo;s so much easier to focus on &ldquo;the marriage&rdquo; and not on yourself. In the same way, your business isn&rsquo;t slow; your lead-generating techniques have been a little slow. Whatever it is, it ultimately comes back to us.</p> <p class="rteindent1">We are the direct result of the patterns we consistently follow. I say all the time that you can&rsquo;t put the ingredients for a pizza in the oven and expect lasagna to come out. You will get what you deserve based on the ingredients that you use. The same goes for your real estate business. I can promise you one thing &mdash; you made the exact amount of money in the past year that you <em>deserved</em> to make. No more, no less. <img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/GetOutofYourWaycover.jpg" style="width: 226px; height: 250px; float: right;" />The great thing about that, though, is you also control what you make going forward.</p> <p>If these four tips interest you, and you would like to get into it a little deeper, I have written a book called <em>Get Out of YOUR Way! </em>(Tate Publishing, 2014). You can get more information at <a href="http://www.jaredjamestoday.com/" target="_blank">www.jaredjamestoday.com</a>, or you can <a href="http://www.jaredjamestoday.com/#!freebookintro/c16fl" target="_blank">download the introduction for free</a>.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Don&rsquo;t let anything hinder your path toward a successful real estate business &mdash; including yourself. Sales coach Jared James offers four tips for creating consistency, eliminating fear, and reaching your goals.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_SM_take_charge.jpg" type="image/jpeg; length=29414">sep14_SM_take_charge.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_SM_take_charge_0.jpg?1410374733" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_SM_take_charge.jpg?1410374747" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/sales-coach/article/2014/06/5-reasons-you-won-t-make-it-selling-real-estate">5 Reasons You Won’t Make it Selling Real Estate</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/relationship-management/article/2013/12/are-you-wired-succeed">Are You Wired to Succeed? </a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/sales-coach/article/2014/03/10-things-real-estate-pros-need-stop-telling-themsel">10 Things Real Estate Pros Need to Stop Telling Themselves</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2013/12/2-steps-success">2 Steps to Success</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2013/10/there-s-no-better-marketing-you-being-you">There’s No Better Marketing Than You Being You</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/relationship-management/article/2013/11/what-s-your-story-here-s-why-your-custom">What’s Your Story? Here’s Why Your Customers Need to Hear One!</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Sales Coach Tue, 09 Sep 2014 20:26:29 +0000 echristoffer 17196 at http://realtormag.realtor.org Announcing Our Street Cred Video Contest http://realtormag.realtor.org/first-person/street-cred/article/2014/09/announcing-our-street-cred-video-contest <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Here’s your chance to show yourself off as an expert ambassador for your community. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p>All year, we&rsquo;ve been running stories about REALTORS&reg; with what we like to call &ldquo;street cred.&rdquo; We&rsquo;ve been talking to real estate pros who are experts on what&rsquo;s happening in their communities, whether it&rsquo;s new construction, a business moving to town, or what time the farmer&rsquo;s market opens. They know the best places for ice cream and amazing views. They bring families to the little hidden park that&rsquo;s never crowded. And they&rsquo;re advocates for their community, explaining to outsiders and long-time residents alike what makes their local area the best place to live. That&rsquo;s why we called it Project Street Cred.</p> <p>Why did we decide to start gathering these stories? Well, we were talking with some folks we know at the home buyer education platform <a href="https://www.doorsteps.com/professionals" target="_blank">Doorsteps</a> about how every community has dedicated real estate professionals who show their street cred in many different ways. We thought that, by highlighting these individuals, our readers would be inspired to beef up their street cred too, and show the value of a REALTOR&reg; in a new light.</p> <p>So now, it&rsquo;s your turn. We&rsquo;re holding a contest in which we&rsquo;re inviting REALTORS&reg;to submit a video that demonstrates their own street cred. We know you have something unique to say. This is your chance to stand up and tell the world, &ldquo;I&rsquo;m a REALTOR&reg;, and I have street cred.&rdquo;</p> <h4> How to Enter</h4> <blockquote> <p>View the <a href="/first-person/street-cred/article/2014/09/video-contest-rules">complete contest rules here</a>.</p> </blockquote> <p>Create a short video (three minutes or less, please) that shows us how you demonstrate your own street cred in your community. <em>Your task is to explain to us what&rsquo;s awesome about where you live and how you help others experience that awesomeness.</em> Maybe you helped create a community garden or an app for searching local events. Or perhaps you lead historic house tours or have a very special way of showing an out-of-towner client why your town is the best place to live. Tell us about it!</p> <p>Once you&rsquo;ve created your video, follow these steps:</p> <ol> <li> Upload it to YouTube (make sure it&rsquo;s publicly viewable).</li> <li> Title your video: &ldquo;<em>Your Name</em>: Why I Have Street Cred.&rdquo;</li> <li> E-mail the link to your video to <a href="mailto:mwhite@realtors.org?subject=Street%20Cred%20submission">mwhite@realtors.org.</a></li> </ol> <p>Entry deadline: November 30, 2014.</p> <h4> Judging Criteria</h4> <p>Entries will be judged by a panel of unbiased staffers here, and we&rsquo;ll be looking primarily at how well the videos fit the mission, with extra points for creativity, personality, and ingenuity.</p> <p>Make sure you really understand <a href="/first-person/street-cred/article/what-street-cred">what Project Street Cred is all about</a> before you create your video. There are innumerable ways you can be an expert ambassador for your community. But it comes so naturally for most real estate professionals that you might also want to read a few of the <a href="/first-person/street-cred">profiles we&rsquo;ve already posted</a> to get an idea of how you fit in (there&#39;s even one story about a <a href="/first-person/street-cred/article/2014/01/providence-pride">practitioner who&#39;s specifically using video to show her street cred</a>).</p> <p>Don&rsquo;t worry about fancy equipment or flashy editing. Have fun with it, and keep in mind that this is also a great marketing opportunity for you to introduce yourself to potential customers via video. When you&rsquo;re done, post it on your website or social media, too!</p> <h4> Prizes</h4> <p>The grand prize is an opportunity to serve as our guest editor for a future issue of the magazine. You&rsquo;ll get an inside look at our editorial process and be able to weigh in with your own perspective on upcoming content. We&rsquo;ll cover your transportation costs and hotel stay for one night, giving you plenty of time to check out our neighborhood on beautiful Michigan Avenue in downtown Chicago.</p> <p>Our second-prize winner will receive a one-year subscription to Doorsteps services, and all winners and honorable mentions will see their efforts highlighted on REALTOR&reg; Magazine Online, with the final announcement appearing in print in our January/February 2015 issue.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Here&rsquo;s your chance to show yourself off as an expert ambassador for your community.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_SM_streetcred.jpg" type="image/jpeg; length=36550">sep14_SM_streetcred.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_SM_streetcred_0.jpg?1410813057" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_SM_streetcred.jpg?1410813075" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/first-person/street-cred/article/what-street-cred">What is Street Cred?</a> </div> <div class="field-item even"> <a href="/first-person/street-cred/article/2014/09/video-contest-rules">Video Contest Rules</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Street Cred Tue, 09 Sep 2014 19:07:44 +0000 mwhite 17195 at http://realtormag.realtor.org Not Going It Alone http://realtormag.realtor.org/sales-and-marketing/feature/article/2014/09/not-going-it-alone <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Single clients often depend on practitioners for emotional support as well as transaction knowledge. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/lynn-olson">Lynn Olson</a> </div> </div> </div> <!--paging_filter--><p>For Marianne Guenther Bornhoft, green, SRES, working with single women&mdash;40 percent of her clientele&mdash;was a natural fit. &ldquo;I&rsquo;ve learned that it&rsquo;s easy to work with people you can identify with and who can identify with you,&rdquo; says Bornhoft, a sales agent with Windermere Real Estate in Spokane, Wash. &ldquo;I bought a house on my own when I was divorced, so I know that market intimately.&rdquo;</p> <p>Nationally, 25 percent of buyers are single, according to the latest <a href="http:// http://www.realtor.org/reports/highlights-from-the-2013-profile-of-home-buyers-and-sellers">Profile of Home Buyers and Sellers from the National Association of REALTORS&reg;</a>, with nearly twice as many single women as men (16 percent vs. 9 percent) purchasing homes. Though the share of homes bought by singles has been stifled in recent years, first by the recession and then by tight lending conditions, many practitioners are finding success serving single clients, regardless of their own marital status. The bond between those real estate pros and their single clients can be especially strong. &ldquo;Buying and selling real estate and moving is already a highly emotional process. If you&rsquo;re doing it alone, it can be scary and stressful,&rdquo; says Tiffany Stevens, gri, sales agent with Phyllis Browning Co. in San Antonio. &ldquo;I keep that in mind when working with my single clientele, so that they never feel like they are completely alone in the process,&rdquo; she says.</p> <p>Unmarried people may, in fact, have more frequent real estate needs than couples and families because they tend to be more mobile. Between 2012 and 2013, 12 million never-married and 3 million divorced people moved homes compared with 9.9 million marrieds, according to Census Bureau data. Christopher Mills, sales agent with Keller Williams Capital Properties in Washington, D.C., says many singles who buy homes in the District&rsquo;s hot H Street Corridor change jobs or need to move within five years. For them, the issue is finding a home that can transition to a rental property easily.</p> <p><strong>Rising Purchasing Power</strong></p> <p>The rising purchasing power of single women suggests they&rsquo;ll be an important demographic for decades to come. Currently, six out of 10 college graduates (whose incomes are typically far higher than those of high school grads) are female, according to the U.S. Department of Education. Income parity is also improving: Among workers ages 25 to 35, women&rsquo;s hourly wages in 2012 were 93 percent those of men, compared to 84 percent for women of all ages, according to a Pew Research Center study.</p> <p>To reach single women, community involvement is key, according to Bornhoft, who has worked with more than two dozen nonprofits in her area. She serves on the board of Visit Spokane, a local visitors&rsquo; bureau, and targets her advertising within the tourism industry, where a lot of women happen to work. &ldquo;I&rsquo;ve sold a lot of properties to single clients who are successful professional women,&rdquo; Bornhoft says. Many of her clients end up being lifelong friends as well as repeat -customers&mdash;in fact, one client has purchased seven homes from her. &ldquo;You have to be a confidant, a financial adviser, sometimes a parent, and a friend.&rdquo;</p> <p>Social media can play a powerful role in strengthening contacts. Stevens reaches singles on Fridays by posting local events on Facebook. &ldquo;Someone who&rsquo;s single is likely trying to get out there and meet friends,&rdquo;&nbsp;she -says &ldquo;[My posts] can make them feel I&rsquo;m more connected and really know the community.&rdquo; She has found single women to be a powerful referral sources. &ldquo;If you&rsquo;re really there for them, they rave about you to everyone they talk to. You didn&rsquo;t just get their house sold; you took care of them,&rdquo; Stevens says. &ldquo;They won&rsquo;t forget that.&rdquo; Conversely, if the customer is unhappy, her friends will likely know that as well.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Single clients often depend on practitioners for emotional support as well as transaction knowledge.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_SM_solo.jpg" type="image/jpeg; length=73847">sep14_SM_solo.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_SM_solo_0.jpg?1410461973" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_SM_solo.jpg?1410461989" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2013/04/15/growing-segment-buyers-female-baby-boomers">A Growing Segment of Buyers: Female Baby Boomers </a> </div> <div class="field-item even"> <a href="/daily-news/2011/11/07/top-priorities-single-female-home-buyers">Top Priorities of Single Female Home Buyers </a> </div> <div class="field-item odd"> <a href="/news-and-commentary/last-word/article/2013/01/bella-depaulo-singles-really-want">Bella DePaulo: Singles Really Want...</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 09 Sep 2014 14:44:09 +0000 Lily Oberman 17187 at http://realtormag.realtor.org Notes From Readers: Rules For All http://realtormag.realtor.org/news-and-commentary/letters/article/2014/09/notes-from-readers-rules-for-all <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Readers speak out about third-party real estate portals, environmental issues, and MLS photo standards. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/wendy-cole">Wendy Cole</a> </div> </div> </div> <!--paging_filter--><p><strong>We Need Rules for All</strong><br /> I am concerned with the power we (REALTORS&reg;) have given to third-party real estate portals. How it is possible that we real estate agents have a Code of Ethics we must follow and are highly regulated by our local authorities, boards, and associations, yet these companies are able to do whatever they want with very little, if any, oversight? How is it possible that we are subjected to disciplinary actions, including fines, if we do not keep our listings up to date, yet these websites are plagued with inaccurate data? How is it possible that written authorization from both the listing agent and broker is required before advertising a listing, yet these companies publicize those properties just by placing them under &ldquo;undisclosed address&rdquo;? Or, even worse, addresses that do not even exist!</p> <p>I believe the responsibility is ours. For years, we have been feeding steroids to these companies via our advertising monies, so we appear as the &ldquo;featured agent&rdquo; or as part of the rotation to get leads (that are sold to hundreds of other agents). We have the power to change this. Let&rsquo;s start a dialogue with all parties involved to agree on rules for all. &mdash;<em>Daniel Katz, Beachfront Realty Inc., Aventura, Fla.</em></p> <p><strong>Beware of Photo Enhancements</strong><br /> Recently I&rsquo;ve seen enhanced photos in the MLS, which cause a lot of extra work for buyer&rsquo;s agents. When buyers see such a home online,&nbsp;they send us over to preview it. If the photos were more real, I might have skipped a couple of those properties. I feel&nbsp;enhancing photos could be bordering on misrepresentation by the listing agent. It appears these photos are taken in landscape mode and then enhanced so you don&rsquo;t see the defects. &mdash;<em>Kathy Luebcke, Luxury Homes, Wine Country, Yountville, Calif.</em></p> <p><strong>Editor&#39;s Note: </strong>Potential violations of Article 12 of the <a href="http://www.realtor.org/governance/governing-documents/the-code-of-ethics" target="_blank">Code of Ethics</a> are considered on a case-by-case basis. Improving the aesthetic value of a photo may be considered acceptable; deliberately changing features likely would not.</p> <h4> Blog Post: Under All Is the Land; What If It&rsquo;s Under Water?</h4> <p>From <a href="http://speakingofrealestate.blogs.realtor.org/2014/08/06/under-all-is-the-land-but-what-if-its-under-water/">Speaking of Real Estate</a>: How do you tell a 90-year-old client that her biggest asset has been ruled a habitat for a protected species? How do you run a stable, profitable business when your area is experiencing mega-wildfires, severe storms, or long-term drought? How do you balance your desire to be environmentally responsible with your staunch belief in property rights? Those were the conversations taking place at NAR&rsquo;s Environmental Summit, July 29&ndash;30, in Washington, D.C. The summit was an opportunity to consider what real estate may look like in 10 to 20 years and engage members in thinking about what the organization might do to get ahead of these issues. &mdash;<em>Stacey Moncrieff, vice president of business-to-business communications for the National Association of REALTORS&reg;.</em></p> <p><a href="http://speakingofrealestate.blogs.realtor.org/2014/08/06/under-all-is-the-land-but-what-if-its-under-water/comment-page-1/#comment-797933">Arlen Crotchett responds</a>: NAR has plenty of real issues to address. It is not our responsibility as REALTORS&reg; to enter the arena of water conservation, sea levels, and global warming/cooling.</p> <p><a href="http://speakingofrealestate.blogs.realtor.org/2014/08/06/under-all-is-the-land-but-what-if-its-under-water/comment-page-1/#comment-798841">Nelson Paul responds</a>: In North Carolina we began losing our private property rights when the state and the U.S. Army Corps of Engineers confiscated &ldquo;high marsh&rdquo; back in the early &rsquo;70s without compensating the rightful owners. NAR should stand for private property rights and demand compensation to owners.</p> <p><a href="http://speakingofrealestate.blogs.realtor.org/2014/08/06/under-all-is-the-land-but-what-if-its-under-water/comment-page-1/#comment-798161" target="_blank">Ron Donofrio responds</a>: As a broker and a LEED Green Associate, there are things we can do in our business that are simple and make sense. Small steps and changes by individuals [can lead to] cultural shifts as a community. Property values increase in a healthy, clean, environmentally conscious-community.</p> <p><a href="http://speakingofrealestate.blogs.realtor.org/2014/08/06/under-all-is-the-land-but-what-if-its-under-water/comment-page-1/#comment-799535">Danny Been responds</a>: The highest and best use of some of this nation&rsquo;s land is to leave it alone! If we blindly develop every inch of dirt, where will our children and their children play, fish, hunt, walk on the seashore, and breathe clean air?</p> <p><em>Join this discussion at <a href="http://speakingofrealestate.blogs.realtor.org/2014/08/06/under-all-is-the-land-but-what-if-its-under-water/">speakingofrealestate.blogs.realtor.org.</a></em></p> <hr /> <h4> We want your feedback&nbsp;</h4> <p><em>Send letters to <a href="mailto:narpubs@REALTORS.org">narpubs@REALTORS.org</a> or join a conversation at one of our blogs:&nbsp; <a href="http://speakingofrealestate.blogs.realtor.org">Speaking of Real Estate</a>; <a href="http://styledstagedsold.blogs.realtor.org">Styled, Staged &amp; Sold</a>; <a href="http://theweeklybookscan.blogs.realtor.org.">Weekly Book Scan</a>; and <a href="http://ypnlounge.blogs.realtor.org">YPN Lounge</a>.</em><br /> <br /> <em><strong>Note</strong>: Letters and blog posts are edited for space and clarity. Publication of a letter doesn&rsquo;t constitute an endorsement of the writer&rsquo;s views by the National Association of REALTORS&reg; or REALTOR&reg; Magazine. Submission of a letter constitutes permission to publish it in any form or medium.</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Readers speak out about third-party real estate portals, environmental issues, and MLS photo standards.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_letters.jpg" type="image/jpeg; length=35054">sep14_NC_letters.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_letters_0.jpg?1410457982" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_NC_letters.jpg?1410458001" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Letters Tue, 09 Sep 2014 14:24:26 +0000 Lily Oberman 17186 at http://realtormag.realtor.org REALTORS® on Ice http://realtormag.realtor.org/news-and-commentary/your-nar/article/2014/09/realtors-ice <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> REALTORS® take the ice bucket challenge. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <!--paging_filter--><p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_sep/sep14_ice_final.jpg" style="width: 200px; height: 193px; margin: 3px; float: right;" />If you haven&rsquo;t taken the ALS Ice Bucket challenge yourself, you have likely seen videos of celebrities, politicians, and regular folks dumping ice water over their heads to raise awareness&mdash;and funds&mdash;for ALS medical research. The viral movement has been a colossal success. Between July 29 and August 25, the ALS Association received $80 million in donations, compared with $2.5 million in the same period a year earlier. But did you know about the REALTOR&reg; connection? The challenge was inspired by Pete Frates of Beverly, Mass., who was diagnosed with the disease in 2012. His mother, Nancy, is a team leader with Keller Williams. For her work with ALS, she was nominated for REALTOR&reg; Magazine&rsquo;s Good Neighbor Awards in 2013. In his own amusing video, NAR President Steve Brown called on REALTORS&reg; to donate to ALS and to submit their ice-bucket video links. Visit <a href="http://www.realtor.org/videos/ice-bucket-challenge">realtor.org/ice-bucket-challenge</a> for more information and to watch others take the plunge.</p> <h4> Be the First to Get Your Card</h4> <p>This November, through NAR&rsquo;s partnership with REALTORS&reg; Federal Credit Union, a division of Northwest Federal Credit Union, REALTORS&reg; will have a new choice for credit. Available to credit union members, this card program will include a customized real estate&ndash;themed design and REALTOR&reg; branding options, along with important features such as no annual fees, a comprehensive rewards program, and the competitive interest rates that you have come to expect from your credit union. The program provides both personal and business card options and has no balance transfer fee and no cash advance fee. You can choose from a variety of design images that represent you as a REALTOR&reg;, a real estate practitioner, and an advocate for home ownership, and select from several imprinted tag lines to be placed below your name, including &ldquo;REALTOR&reg;.&rdquo; Visit <a href="http://realtor.org/realtorcreditcard" target="_blank">realtor.org/realtorcreditcard</a> for program updates and availability.</p> <h4> Claim Your .REALTOR Domain</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_sep/DotRealtorBanner.jpg" style="width: 192px; height: 58px; margin: 3px; float: right;" />Get ready to claim your REALTOR&reg; domain name on the Internet. The new .REALTOR top-level domain will be available to members of the National Association of REALTORS&reg; on Oct. 23.</p> <p>As more than 1,900 new top-level domains are created on the Internet, including .jobs, .tv, and .camera, the launch of the .REALTOR domain will enable real estate professionals to brand themselves clearly as REALTORS&reg;: JohnSmith.com can become JohnSmith.REALTOR.</p> <p>&ldquo;This is truly an exciting time for NAR members to be on the cutting edge of Internet technology,&rdquo; says NAR President Steve Brown. &rdquo;NAR is one of the first associations to be approved to offer a top-level domain for its membership. When consumers visit a .REALTOR website, they will know that they have reached a source of comprehensive and accurate real estate information as well as someone with unparalleled insight into the local market.&rdquo;</p> <p>Aside from members of NAR and the Canadian Real Estate Association, the .REALTOR domain will also be available to state and local REALTOR&reg; associations and their MLSs; affiliated institutes, societies, and councils; and NAR&rsquo;s strategic business partners.</p> <p>NAR is offering a free one-year license to the first 500,000 members who register for a .REALTOR domain. For more information, visit <a href="http://about.REALTOR" target="_blank">about.REALTOR</a>.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>REALTORS&reg; take the ice bucket challenge.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_POR_ice.jpg" type="image/jpeg; length=40029">sep14_POR_ice.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_POR_ice_0.jpg?1410812205" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_POR_ice.jpg?1410812242" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/handouts-for-customers/for-buyers/what-you-can-do-improve-your-credit">What You Can Do to Improve Your Credit</a> </div> <div class="field-item even"> <a href="/daily-news/2012/10/19/traits-people-high-credit-scores">Traits of People With High Credit Scores</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Your NAR Tue, 09 Sep 2014 15:21:32 +0000 Lily Oberman 17189 at http://realtormag.realtor.org Straight to the Head of the Class http://realtormag.realtor.org/first-person/powerofr/article/2014/09/straight-head-class <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> REALTORS® share their knowledge and experience through classes and workshops. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>Kendrick Kim has an advanced degree that only eight other REALTORS&reg; in the entire country have&mdash;and with that, he&rsquo;s wasting no time in educating tomorrow&rsquo;s real estate professionals.</p> <p>Kim, ABR, GRI, broker-owner of Evergreen Real Estate Group in Cerritos, Calif., was part of the first-ever graduating class of REALTOR&reg; University&rsquo;s Master of Real Estate program this May. Now he&rsquo;s teaching classes in real estate practice and real estate law at California&rsquo;s Fullerton College, which is also his alma mater.</p> <p>The real estate department there jumped at the chance to hire Kim with his newly earned credential from REALTOR&reg; University. &ldquo;There are not many MREs out there,&rdquo; Kim says. &ldquo;I can offer a unique perspective with this background.&rdquo; He adds that the most gratifying part of teaching is exposing students to all the possible avenues in real estate, some of which he knew little about until he began his studies at REALTOR&reg; University, such as appraisal and green real estate.</p> <blockquote> <p>93% of REALTORS&reg; have some post-secondary education. 30% have earned a bachelor&#39;s degree, and 12% have completed a graduate degree.</p> </blockquote> <p>&ldquo;It&rsquo;s good to show students and the next generation of REALTORS&reg; that real estate isn&rsquo;t just about selling,&rdquo; Kim says. &ldquo;It&rsquo;s important to be educated and keep your mind open to the possibilities.&rdquo;</p> <p><strong>Getting Buyers Up to Speed</strong><br /> Before Tracie DeMars became a real estate agent, she had a bad experience buying her own home. She didn&rsquo;t use a REALTOR&reg;. Instead, she worked directly with the builder, who told her that she didn&rsquo;t need an inspection on new construction. But after she moved in, nearly everything went wrong: plumbing failed, the kitchen floor buckled, cupboards fell off their hinges.</p> <p>Now as an agent with RE/MAX Equity Group in Vancouver, Wash., DeMars hosts workshops for home buyers so they can avoid her mistakes. Primarily, she teaches them about the value of an agent to counter what she sees as the greedy representations on TV and in the movies.</p> <p>&ldquo;The truth is that I have to sell you a home to pay for mine,&rdquo; she continues. &ldquo;But real estate is not about a paycheck, it&rsquo;s about customer service and the relationship you build with clients.&rdquo;</p> <p>DeMars seeks to demystify the homebuying process and its paperwork: She teaches consumers about how real estate agents earn commissions and explains the common scripts agents use.</p> <p>But most of all, DeMars just wants to prepare future home buyers for the hunt. &ldquo;Even if they don&rsquo;t buy or sell with me, I can teach them to make better financial decisions,&rdquo; she says.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>REALTORS&reg; share their knowledge and experience through classes and workshops.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_POR_education.jpg" type="image/jpeg; length=40371">sep14_POR_education.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_POR_education_0.jpg?1410460717" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_POR_education.jpg?1410460732" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2014/03/11/why-education-will-keep-housing-crisis-bay">Why Education Will Keep Housing Crisis at Bay</a> </div> <div class="field-item even"> <a href="/daily-news/2012/01/09/continuing-education-courses-help-you-stay-track">Continuing Education Courses Help You Stay on Track </a> </div> <div class="field-item odd"> <a href="/news-and-commentary/your-nar/article/2011/11/higher-degree-excellence">A Higher Degree of Excellence</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> #PowerofR Tue, 09 Sep 2014 15:29:28 +0000 Lily Oberman 17190 at http://realtormag.realtor.org Video Contest Rules http://realtormag.realtor.org/first-person/street-cred/article/2014/09/video-contest-rules <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> We’re holding a contest in which we’re inviting REALTORS®to submit a video that demonstrates their street cred. Here&#039;s how to enter. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, September 16, 2014</span> </div> </div> </div> </fieldset> <!--paging_filter--><h4> 1. Disclosure; Contest Period</h4> <p>No donation, purchase, or obligation of any kind is necessary to win. The Street Cred Video Contest (&ldquo;Contest&rdquo;) is sponsored by the National Association of REALTORS&reg; (&ldquo;Sponsor&rdquo;). Entries will be accepted between Sept. 1, 2014, and November 30, 2014.</p> <blockquote> <p>See our <a href="/first-person/street-cred/article/2014/09/announcing-our-street-cred-video-contest">video contest announcement for more tips</a> about how to make a great video submission.</p> </blockquote> <h4> 2. Eligibility</h4> <p>Void where prohibited by law. The Contest is subject to all applicable federal, state, and local laws and regulations in the United States. Only members of the Sponsor are eligible for participation and the member must remain a member in good standing through the completion of the prize. Employees and independent contractors of the Sponsor, and any other individual or entity involved in the development, promotion, or execution of the Contest, and the immediate family members and/or household members of each are not eligible.</p> <h4> 3. To Enter</h4> <p>Enter by submitting a video audition to YouTube. Title your video &ldquo;Your name: Why I Have Street Cred,&rdquo; and e-mail the link to your video to <a href="mailto:mwhite@realtors.org?subject=Street%20Cred%20video%20submission">mwhite@realtors.org</a>. Submission of a video constitutes your representation and warranty that all sounds, words, text, images, music, or other material included is original or in the public domain, has not been published, broadcast, or otherwise publicly distributed previously, and does not infringe and is not subject to any claim that it violates the intellectual property or other rights of any third party. Entry of a video constitutes your certification that you are (i) the owner of the video, (ii) able and authorized to submit it, and (iii) have received the consent of anyone pictured.</p> <h4> 4. Winning Contestants; Prizes</h4> <p>A panel of judges will review entries and select a winner based on originality, expression, and video content. All decisions of the panel are final.</p> <h4> 5. Winner Notification/Prize Claims</h4> <p>A winner will be selected on or about Dec. 10, 2014, and will be notified on or about Dec. 30, 2014. The winner will be required to complete and sign an Affidavit of Eligibility and Liability Release, and, where legal, a Publicity Release, all of which must be returned within 30 days of attempted notification or the Prize will be forfeited and awarded to an alternate winner.</p> <h4> 6. Prize Restrictions</h4> <p>Prize is not transferable. No substitution of the Prize is permitted except at the sole discretion of Sponsor.&nbsp;Any federal, state, or local taxes on Prize and any expenses related to the acceptance and/or use of the Prizes not specified herein as being awarded are the responsibility of the Winner.</p> <h4> 7. Authorization and Release</h4> <p>By submitting your video, you consent to Sponsor&rsquo;s use or non-use of the video, and of your name, likeness, voice, and/or biographical information for promotional and other purposes without additional compensation, except where prohibited by law. You also give Sponsor an exclusive, irrevocable license to use, publish, edit, adapt, and/or modify your video in any way and in any and all media now known of hereafter invented worldwide, without limitation or compensation to you.&nbsp;Sponsor may use or not use your video submission in its sole discretion and judgment. Winning does not in any way guarantee Sponsor&rsquo;s use of the video submission. By submitting your video, you agree to release, and to indemnify, save and hold harmless,&nbsp;Sponsor and its members, officers, directors, employees, independent contractors, representatives, affiliates, and agents from and against any claim or cause of action arising out of participation in the Contest, or the receipt, redemption, or use of any prize, including any injuries or damages of any kind sustained in connection with the use, acceptance, possession or awarding of any prize.</p> <h4> 8. Limitation of Liability</h4> <p>Sponsor is not responsible for printing, typographical, human, or other errors of any kind in any contest-related materials or for stolen, lost, late, misdirected, damaged, incomplete, or illegible entries. Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel, or terminate the Contest without further obligation. In such an event, Sponsor may, but shall have no obligation, to award a Prize from among all valid and eligible entries received prior to such action.&nbsp;The Contest is governed by laws of the State of Illinois for the resolution of all claims and disputes (excluding any claims against or disputes involving parties other than NAR relating to any prize awarded in the contest).</p> <h4> 9. List of Winners</h4> <p>To receive a list of&nbsp;winner(s), send a stamped, self-addressed envelope to Street Cred Video Contest, Attn: Meg White, National Association of REALTORS&reg;, 430 N. Michigan Ave., Chicago, IL 60611. Requests must be received by December 31, 2014. The winner&rsquo;s name will be sent following the determination of a final winner.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>We&rsquo;re holding a contest in which we&rsquo;re inviting REALTORS&reg;to submit a video that demonstrates their own street cred. Here&#39;s how to enter.</p> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Street Cred Tue, 09 Sep 2014 18:45:58 +0000 mwhite 17194 at http://realtormag.realtor.org What's Lurking Behind Those Walls? http://realtormag.realtor.org/home-and-design/feature/article/2014/09/whats-lurking-behind-those-walls <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Illegal drug activity in a home, even from years ago, can come back to taint a real estate transaction. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p>When sales associate Suzette Bailey of Real Estate Central in Cross Lanes, W. Va., tours a home with buyers, she knows that if it reeks of cat urine and has groupings of everyday household products like stripped-out batteries, lighter fluid, salt, and empty two-liter plastic soda bottles, the home&rsquo;s problems are likely to stretch well beyond aesthetics. Such signs are potential red flags of a highly toxic substance lingering in the home&mdash;methamphetamine.</p> <p>So-called &ldquo;meth houses,&rdquo; homes used in the manufacture of the drug, represent a small percentage of the overall inventory. Still, Bailey recently noticed an uptick, particularly among bank-owned homes, prompting her to contact the local police department to learn the signs so that she could warn buyers. On her website&rsquo;s home page, she points clients to the state&rsquo;s registry, which reveals the addresses of nearly 1,000 properties with clandestine-drug pasts.</p> <blockquote> <p><strong>Warning Signs of Meth Contamination</strong></p> <ul> <li> Eyes or throat burning when entering the property</li> <li> Chemical stains on toilets and bathtubs</li> <li> Large number of lithium batteries, particularly ones that have been stripped</li> <li> Propane tanks with fittings that have turned blue</li> <li> Strong smell of urine or unusual chemical smells like ether, ammonia, or acetone</li> <li> Trash filled with a large amount of products like paint thinner, lighter fluid, 
drain cleaners, and cold tablet containers</li> </ul> <p><em>Source: <a href="http://www.methlabcleanup.com/indicators.htm" target="_blank">Meth Lab Cleanup</a></em></p> </blockquote> <h4> The Duty to Disclose</h4> <p>Growing media attention over the lingering effects of homes contaminated with clandestine drugs, particularly from meth and marijuana production, has prompted more public attention to the issues surrounding these properties.</p> <p>Sometimes, drugs can seep into a home&rsquo;s surfaces, insulation, and even drywall, and cause a host of health problems for unsuspecting home owners, from respiratory illnesses to neurological problems, according to the Drug Enforcement Administration. Homes where marijuana was produced may be more prone to mold, which poses similar health problems to meth. In addition, shoddy electrical rewiring is common in these homes, which can pose a fire danger. To remediate homes can cost $5,000 to $10,000 or more, depending on the level of contamination and size of the home, according to Meth Lab Cleanup LLC, a national company that does clandestine-drug remediation and conducts nationwide training.</p> <p>Property disclosure laws pertaining to potentially hazardous substances, such as asbestos, radon, and meth, are largely a state matter, though the presence of lead-based paint is one area addressed by federal law. About half of the states&mdash;including Illinois, California, and Texas&mdash;require home owners and agents to disclose known meth exposure in homes for sale. Among those with no such disclosure requirements are Florida, Tennessee, Michigan, and Georgia. (A complete list of state laws and regulations is available at <a href="http://methlabcleanup.com" target="_blank">methlabcleanup.com</a>.)</p> <table align="left" border="0" cellpadding="10" cellspacing="0" style="width: 305px;"> <tbody> <tr> <td> <em>Learn more about the legal issues surrounding marijuana grow houses and real estate in this video:</em></td> </tr> <tr> <td> <iframe allowfullscreen="" frameborder="0" height="225" src="//www.youtube.com/embed/zwzsIr12f2A?rel=0" width="300"></iframe></td> </tr> </tbody> </table> <p>Regardless of which state you live in, &ldquo;real estate agents have a general duty to disclose any material fact they know,&rdquo; says Lesley Walker, an associate counsel with the National Association of REALTORS&reg;. &ldquo;If they are aware that a property has been used as a meth lab or that marijuana has been grown in the house, that would be considered a material fact and they would need to disclose.&rdquo; Even in Colorado and Washington, which recently legalized recreational marijuana, real estate professionals must still disclose if they are aware of the drug being grown on the property. Marijuana is still considered an illegal substance under federal law, Walker says.</p> <h4> A Growing Problem</h4> <p>A home&rsquo;s past is not always apparent. Standard home inspections often don&rsquo;t turn up drug contamination, says Joseph Mazzuca, CEO of operations at Meth Lab Cleanup, though meth testing kits are available for about $50. The Drug Enforcement Agency maintains the <a href="http://www.justice.gov/dea/clan-lab/clan-lab.shtml" target="_blank">National Clandestine Laboratory Register</a>, a searchable database of addresses that include properties where meth labs have been identified.</p> <p>Some counties and states also have databases to track such homes. &ldquo;But if the property isn&rsquo;t on there, that doesn&rsquo;t mean it doesn&rsquo;t have a problem,&rdquo; Mazzuca says. &ldquo;Millions of properties -potentially are contaminated.&rdquo; The number of meth labs skyrocketed in the mid-2000s and reached more than 15,000 at the end of 2010&mdash;more than double the number reported in 2007, according to a 2013 report from the U.S. Government Accountability Office. Reported meth lab incidents dipped to 12,694 in 2012 but remain elevated in some areas, particularly in southern and midwestern states, according to DEA data.</p> <blockquote> <p><strong>Help Buyers Sniff Out a Home&rsquo;s Past</strong></p> <ul> <li> Check the Drug Enforcement Agency&rsquo;s <a href="http://www.justice.gov/dea/clan-lab/clan-lab.shtml" target="_blank">National Clandestine Laboratory Register</a>. Some states and counties also maintain their own registries of homes where authorities have discovered illegal drug use.</li> <li> Talk to local police about signs to look for and&nbsp; information about homes where there may have been previous drug-related arrests.</li> <li> Talk to neighbors. About 70 percent of the cases Meth Lab Cleanup handles come from tip-offs from neighbors about the home&rsquo;s past.</li> <li> If you have suspicions, get a house tested. Meth testing kits, available for about $50, provide lab-verified results on the presence of meth. If it&rsquo;s present, a professional should conduct further tests (typical cost: $500 to $700) to determine the level of contamination.</li> </ul> <p><em>Source: Meth Lab Cleanup</em></p> </blockquote> <p>The increase in foreclosures over the past few years has heightened the problem, Mazzuca says. Properties may sit vacant in foreclosure limbo for years, and the home&rsquo;s tainted history may get lost. &ldquo;Many homes are falling through the cracks,&rdquo; Mazzuca says. &ldquo;They haven&rsquo;t been decontaminated, and they&rsquo;re later put on the market [to unsuspecting buyers].&rdquo; About 75 percent of the roughly 2,000 remediation jobs his company handles nationally are bank-owned homes, with the highest incidences of meth contamination found in Tennessee, West Virginia, Kentucky, Indiana, and Missouri.</p> <p>The drug-related stigma can linger well past remediation and even hamper property values of neighboring homes. A 2011 study conducted by researcher Joshua Congdon-Hohman, assistant professor of economics at the College of the Holy Cross, found that the stigma caused by a meth lab can affect sales as far as half a mile away, with nearby home prices falling potentially from 10 to 19 percent up to a year after a meth-contaminated home was found in the community.</p> <p>Bailey says she now enters foreclosures with more suspicion than in the past, since the homes are usually sold as-is and no one may be aware of the home&rsquo;s past. &ldquo;It used to be thought that only towns outside the city were the big concern, but huge meth labs and clandestine labs are creeping into other areas nearby. Some are nice homes that you never would have thought,&rdquo; Bailey says. &ldquo;It can be a financial disaster for home owners. They could face thousands of dollars to decontaminate the home. It&rsquo;ll hurt their chances to ever sell the property, even if it&rsquo;s remediated, and it&rsquo;ll greatly affect the value of the home. I would never want that to happen to one of my buyers.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Illegal drug activity in a home, even from years ago, can come back to taint a real estate transaction.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_HD_meth.jpg" type="image/jpeg; length=50714">sep14_HD_meth.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_HD_meth_0.jpg?1410460412" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_HD_meth.jpg?1410460427" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2013/02/12/could-listing-have-been-meth-lab">Could That Listing Have Been a Meth Lab? </a> </div> <div class="field-item even"> <a href="/daily-news/2014/03/13/why-mansions-become-meth-labs">Why Mansions Become Meth Labs</a> </div> <div class="field-item odd"> <a href="/daily-news/2014/05/16/medical-marijuana-issues-hazy-for-single-family-homes">Medical Marijuana Issues Hazy for Single-Family Homes</a> </div> </div> </div> <div class="field field-type-link field-field-links"> <div class="field-label">External Links:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://speakingofrealestate.blogs.realtor.org/2014/01/06/marijuana-is-starting-to-intersect-with-real-estate/" rel="nofollow">Marijuana Is Starting to Intersect with Real Estate</a> </div> <div class="field-item even"> <a href="http://styledstagedsold.blogs.realtor.org/2009/07/16/5-signs-your-listing-may-have-once-been-a-meth-lab/" rel="nofollow">5 Signs Your Listing May Have Once Been a Meth Lab</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 09 Sep 2014 15:48:53 +0000 mwhite 17191 at http://realtormag.realtor.org A Confluence of Positive Trends http://realtormag.realtor.org/news-and-commentary/economy/article/2014/09/confluence-positive-trends <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Jobs, low mortgage rates, and improving inventory are bolstering home sales. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/lawrence-yun">Lawrence Yun</a> </div> </div> </div> <!--paging_filter--><p>After a slow start this year, partly due to the frigidly cold winter, home sales are picking up steam. Existing-home sales have risen for four straight months and in July were at the highest pace of the year, 5.15 million. Pending contracts point to more gains, too.</p> <p>Jobs are always important for home sales, and in the last 12 months they&rsquo;ve grown by 2.6 million. North Dakota, Texas, Utah, and parts of California are good examples of job growth leading to healthy real estate activity. Amazingly, mortgage rates refuse to rise, even after the Federal Reserve has started talking about tightening its monetary policy, keeping the recovery intact.</p> <p>The inventory shortage is also improving. There were 2.4 million homes available in July, the highest in two years. Buyers typically like to view 12 to 15 homes before choosing one, so now it&rsquo;s likely they&rsquo;ll find more options during their search. New-home construction inventory is also rising as groundbreakings rise. What&rsquo;s more, all-cash investors are stepping away, giving <a href="/news-and-commentary/feature/article/2014/09/field-opens-for-buyers">first-time buyers a better chance to get into the market</a>. Investors made up 16 percent of all transactions in July, while first-time buyers comprised 29 percent.</p> <p>Meanwhile, the damaging stuff is vanishing. Distressed property sales&mdash;REOs and short sales&mdash;are at their lowest levels since at least 2008. Only 9 percent of sales were classified as distressed in July, down from 15 percent a year ago.</p> <p>There&rsquo;s more good news. The funds from the taxpayer bailout of Fannie Mae and Freddie Mac have been fully paid back. In fact, recent profits from the two companies have become revenue for the federal government. Meanwhile, the FHA bailout is on track to be paid back by year&rsquo;s end. In addition, the number of seriously delinquent mortgages is down from 10 percent a few years ago to just 4.8 percent in the second quarter.</p> <p>All in all, the housing market is steadily improving, and growth potential remains strong thanks to continuing pent-up demand. For these reasons, we&rsquo;re forecasting growth in four of the next five years. (The one down year simply reflects the reality that data never moves in a straight line in any direction.) Look for annual sales to reach well beyond the 5 million mark in the near future.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Jobs, low mortgage rates, and improving inventory are bolstering home sales.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_economy.jpg" type="image/jpeg; length=63198">sep14_NC_economy.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_NC_economy_0.jpg?1410458415" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_NC_economy.jpg?1410458431" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/market-pulse/article/2014/09/septemberoctober-2014-market-pulse">September/October 2014 Market Pulse</a> </div> <div class="field-item even"> <a href="/daily-news/2011/01/10/fed-chair-economy-growing-stronger">Fed Chair: Economy Is Growing Stronger </a> </div> <div class="field-item odd"> <a href="/news-and-commentary/economy/article/2014/04/worst-over-best-nowhere-near">The Worst Is Over, But the Best Is Nowhere Near</a> </div> <div class="field-item even"> <a href="/daily-news/2012/10/23/fannie-mae-housing-worst-behind-us">Fannie Mae on Housing: The Worst is Behind Us </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Economy Mon, 08 Sep 2014 14:28:48 +0000 Lily Oberman 17156 at http://realtormag.realtor.org Customer Service That Rocks http://realtormag.realtor.org/for-brokers/feature/article/2014/09/customer-service-rocks <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Make sure you’re not all talk when it comes to communication and follow-up with consumers. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, September 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/gm-filisko">G.M. Filisko</a> </div> </div> </div> <!--paging_filter--><p>The economy has rattled American consumers, according to Gallup&rsquo;s June 2014 &ldquo;State of the American Consumer Report,&rdquo; making them more cautious and demanding of the businesses to which they&rsquo;re giving their hard-earned money. Some companies have failed to adjust to consumers&rsquo; newer, higher expectations, says Gallup. They&rsquo;ve gone out of business or they&rsquo;re hanging on only because they&rsquo;ve slashed prices or acquired competitors.</p> <p>There&rsquo;s a better way. Gallup&rsquo;s research shows the most successful companies have met consumers&rsquo; heightened expectations by providing exceptional service. What are the key service elements consumers seek from you and your brokerage? For starters, easy accessibility to agents, overall competence, transparency regarding transaction details, and proper follow-through. Fulfilling these expectations creates what Gallup calls fully engaged customers&mdash;brand ambassadors and true believers who will stay loyal to your company and recommend you to their friends and family.</p> <p>Smart real estate brokers, whether they run large operations or small ones, realize there are no shortcuts to providing top-notch customer service. They know that consumers won&rsquo;t settle for anything less. Here&rsquo;s how they&rsquo;ve been implementing systems and practices to ensure consumers become raving fans.</p> <h4> Technology Plus a Personal Touch</h4> <p>Eighty percent of NAR member brokers have one office with just a couple of licensees, according to <a href="http://www.realtor.org/reports/profile-of-real-estate-firms" target="_blank">NAR&rsquo;s 2013 Profile of Real Estate Firms</a>. Brokers at such smaller firms use a combination of high tech and high touch to satisfy customers.</p> <blockquote> <p><strong>Broker Tries New Tack</strong></p> <p>One broker is working to improve his company&rsquo;s service levels in an unusual way. Mark A. McLaughlin, chief executive officer of Pacific Union International in San Francisco, is training the company&rsquo;s nearly 100 full- and part-time office staffers to provide outstanding service to the company&rsquo;s salespeople&mdash;some 600 among more than 30 offices. McLaughlin believes that will translate into higher-quality service offered by salespeople to consumers. The company is nearly a year into a three-year customer service program designed by Holly Stiel of Thank You Very Much Inc. in Gualala, Calif.</p> <p>McLaughlin draws on the hotel industry for inspiration. Think of a nice hotel brand, where, if you ask where the ladies&rsquo; room is, the employee will happily reply, &ldquo;Third floor!&rdquo; Then think of the brand a level above that. In response to the same question, that hotel&rsquo;s employee will actually walk you to the ladies&rsquo; room. It&rsquo;s the mind-set of the employees at the second brand that McLaughlin&rsquo;s striving to instill at his company.</p> <p>Imagine a salesperson comes to an administrative staffer at 4 p.m. for help with a listing presentation scheduled for 5:30 p.m. The staffer can tear his hair out and cry, &ldquo;I have four projects ahead of you. There&rsquo;s no way I can help!&rdquo; Or he can pause and say, &ldquo;Let me grab my team members to see who can help.&rdquo; McLaughlin believes better-trained staff will be better equipped to deal with such challenges instead of reflecting a &ldquo;Your emergency isn&rsquo;t my problem&rdquo; attitude.</p> <p>How does that relate to training? From that scenario, McLaughlin explains, you might learn one staffer doesn&rsquo;t have the skills to help the salesperson complete a CMA. So you cue up tech training to teach that staffer how to knock out a CMA in 20 minutes. The company is offering five categories of training. They range from the technical&mdash;such as how to create a CMA&mdash;to the interpersonal, such as how to handle a salesperson who shows up angry.</p> <p>This experiment isn&rsquo;t inexpensive. The company will spend more than $100,000 this year just to train the administrative staff. But McLaughlin believes it&rsquo;s money well spent. &ldquo;We don&rsquo;t think we can move the needle on consumer satisfaction until we move it with our internal clients&mdash;our salespeople.&rdquo;</p> </blockquote> <p>One broker who&rsquo;s focusing on technology is Erica Ramus, CRS, MRE. She has spent about $20,000 since 2013 for online marketing and tracking systems to formalize her company&rsquo;s service.</p> <p>&ldquo;I want to make sure all clients and customers are served in a consistent manner,&rdquo; explains the president of Ramus Realty Group in Pottsville, Pa. &ldquo;When I started my company seven years ago, I knew every client who walked in the door. Now we have five salespeople plus me. Buyers are coming and going, and I don&rsquo;t recognize them. Because my name&rsquo;s on the door, they think I should know who they are. And I should.&rdquo;</p> <p>Ramus purchased e-forms and e-signature software programs and requires salespeople to use them so no step in any transaction is left undone or undocumented. The company&rsquo;s CRM program funnels all leads into the company and then allows Ramus to see which salesperson got which lead and how that salesperson responded. &ldquo;Every time my salespeople e-mail someone, I can see what they&rsquo;re talking about,&rdquo; she says. &ldquo;We also get all clients&rsquo; e-mail addresses so new clients will get our e-newsletter and all clients will get e-mails from me saying things like, &lsquo;I see you had an appointment with Wanda. How did it go?&rsquo; That&rsquo;s so I know what&rsquo;s going on and people know I&rsquo;m around.&rdquo;</p> <p>Deborah Bacarella, GRI, broker-owner of Elite Florida Real Estate in Boca Raton, Fla., who has three salespeople, does lead intake and distribution by hand. &ldquo;Because I&rsquo;m running a small company, I can prescreen the leads and give them to salespeople to handle,&rdquo; she says of the roughly 10 leads she screens daily.</p> <p>More important, says Bacarella, is her personal touch. Bacarella makes sure she&rsquo;s visible so clients know they can contact her anytime. &ldquo;Over the years, I&rsquo;ve tried client surveys,&rdquo; she explains. &ldquo;But the best tool is having my cell phone number on everything. Anyone can reach out to me and get through. I even get calls from other companies&rsquo; salespeople asking for directions because they can&rsquo;t reach their own broker. Some companies have gotten so big you never even know who the broker is or the right person to contact. There needs to be a face, a contact person, for each company location.&rdquo;</p> <h4> Whatever the Complaint, Deal With It Fast</h4> <p>Another critical step in building a happy and loyal customer base is ensuring you have an effective method in place for handling complaints. Every company is bound to face criticism; the job of the broker is to take all problems seriously.</p> <p>Large brokerages like the 850-salesperson Prudential California Realty in San Ramon, Calif., benefit from having a clearly established system for dealing with complaints. &ldquo;When someone&rsquo;s upset in a transactional experience, they tend to be really upset, and quite often, it&rsquo;s not logical,&rdquo; says Alan Scearce, the company&rsquo;s chief operating officer. &ldquo;We immediately get the branch manager to engage with that client. Our goal is to respond as fast as we can and to acknowledge the issue at the very least. The most important thing is for clients to know they&rsquo;ve been heard.&rdquo;</p> <p>Often, fixing a problem requires money. Buyers insist a refrigerator be replaced because it failed within days of their closing. Or maybe the air conditioner conked out. Many brokers expect their salespeople to do what it takes to resolve those types of grievances expeditiously, whether it means dipping into their own pocket or convincing sellers it&rsquo;s their responsibility to pay up. Scearce faced two similar complaints recently. Both involved a property not attached to the public sewer system, a fact the sellers failed to disclose before closing. When the buyers learned of the situation later, in both cases, they demanded reimbursement for the cost of connecting their home to the public sewer system. In one instance, the salesperson helped the seller pay for the fix. In the other, the salesperson notified the seller, who covered the cost.</p> <p>Matt Deasy, general manager at Windermere Real Estate East in Bellevue, Wash., says at his company it&rsquo;s always the salesperson&rsquo;s responsibility to resolve disputes to the consumer&rsquo;s satisfaction. If a buyer&rsquo;s angry because an appliance doesn&rsquo;t work properly, the salesperson should pony up for repairs. &ldquo;Those things are going to happen every week or month when you have 350 salespeople,&rdquo; &ldquo;Our salespeople are the first line of defense, and they make the situation right directly out of their commission. Peer pressure and role modeling in customer service can&rsquo;t be underestimated.&rdquo;</p> <h4> Track It Consistently</h4> <p>Whatever tools you deploy to make clients happy, you must track your efforts so you know whether they&rsquo;re working. Deasy&rsquo;s company has a staffer send a survey to all clients who have provided their e-mail addresses (about 60 percent), and an outside company, QuestionPro, tallies the results for less than $500 annually. According to the 2013 results, 97.5 percent would use their salesperson again, and 97.3 percent would recommend the salesperson to a friend or family member.</p> <p>Other brokers have contracted with the independent surveying firm Quality Service Certification. &ldquo;We just finished our first year,&rdquo; says Dan Parmer, president and CEO of Harry Norman, REALTORS&reg;, in Atlanta. &ldquo;Our score is 4.83 out of 5. In 98 percent of our transactions, consumers are reporting 
our service was favorable or very favorable.&rdquo;</p> <p>Through the QSC program, every buyer and seller Parmer&rsquo;s company represents&mdash;it did 7,500 transaction sides in 2013&mdash;gets a survey with about 15 questions. The response rate has been about 30 percent, which Parmer hopes to improve. The cost is roughly from $12,000 to $14,000, and Parmer believes it&rsquo;s worth it. With so many websites allowing consumers to review service providers, he&rsquo;s been concerned he&rsquo;ll lose control of his company&rsquo;s reputation. &ldquo;I wanted data from an outside service, and I wanted it to be credible,&rdquo; he says. &ldquo;Now we have that data and a good story to tell.&rdquo;</p> <p>Parmer plans to tell that story by reporting the results on his company&rsquo;s website. He&rsquo;s also using the data to coach salespeople. &ldquo;This gives me tools to determine which salespeople need help,&rdquo; he says. &ldquo;When you get several responses that lean in the same direction, you have the opportunity to have real credibility with salespeople. I&rsquo;m not going to fire salespeople because their marks aren&rsquo;t good. I&rsquo;m going to help them get their numbers where they should be.&rdquo;</p> <p>Prudential California Realty has also adopted QSC. &ldquo;Anything less than a satisfactory response warrants a one-on-one conversation with a salesperson,&rdquo; Scearce explains.</p> <p>At its annual awards event, the company publicly recognizes salespeople who&rsquo;ve reached a certain volume of transactions and maintained a high level of customer service based on customer surveys and feedback from management and other salespeople. &ldquo;We want to acknowledge salespeople who did the business the best way&mdash;by taking care of the consumer,&rdquo; says Scearce. &ldquo;You have to acknowledge the behavior you want in your company.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Make sure you&rsquo;re not all talk when it comes to communication and follow-up with consumers.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_SM_service.jpg" type="image/jpeg; length=107934">sep14_SM_service.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_SM_service_0.jpg?1410463423" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/sep14_LP_SM_service.jpg?1410463439" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2014/07/08/report-card-agent-ratings-do-they-work">Report Card On Agent Ratings: Do They Work?</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/relationship-management/article/2014/07/repeat-business-why-your-clients-really-">Repeat Business: Why Your Clients Really Stick By You</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Mon, 08 Sep 2014 20:48:27 +0000 mwhite 17176 at http://realtormag.realtor.org