Articles http://realtormag.realtor.org/articles en Getting to ‘Yes’ http://realtormag.realtor.org/sales-and-marketing/sales-coach/article/2014/04/getting-yes <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> When it comes to turning a stern “no” into an exuberant “yes,” persistence is key, knowledge is power, and creativity pays dividends. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michelle-hofmann">Michelle Hofmann</a> </div> </div> </div> <!--paging_filter--><p>The shoe in the box said everything Anthony Barone couldn&rsquo;t. Fed up with rejection, Barone, formerly a broker-associate with RE/MAX at Barnegat Bay &amp; RE/MAX International in Toms River, N.J., bought a pair of men&rsquo;s dress shoes at a thrift store, put one in a box, and mailed the marketing missile to the cantankerous home owner with a letter that read: &ldquo;Since I already have one foot in the door, would you consider letting me come over to discuss listing your home?&rdquo;</p> <p>Barone got the listing. Although Barone recently made a career change and left real estate in 2013, the still story serves as an example of the lengths to which sales professionals will go to get buyers and sellers from &ldquo;no&rdquo; to &ldquo;yes.&rdquo;</p> <p>Leo Nordine, owner of <a href="http://www.nordine.com" target="_blank">Nordine REALTORS&reg;</a> in Redondo Beach, Calif., says surly clients often require more patience and TLC.</p> <p>Responding to tightening inventory, Nordine started calling expired listings on Dec. 27. When one home owner answered the phone with a happy &ldquo;ho-ho-ho,&rdquo; Nordine felt optimistic. But the merry moment faded when Mrs. Claus grabbed the last word and hung up. Frustrated, Nordine tossed the lead.</p> <p>&ldquo;Then I remembered from years ago when I used to call expireds that a lot of the grouchy ones that hang up or are rude to you are actually good leads. They want to sell the house. But if they hang up on every other [agent], the one who calls back might have a shot. Somebody has to sell that house, but a lot of these people will test you. They start out really grouchy, but once you put up with them, they love you,&rdquo; he says.</p> <p>Memory jogged, Nordine plucked the crumpled lead from the trash and called back. True to form, Mrs. C hadn&rsquo;t regained her holiday spirit. But Nordine held firm.</p> <p>&ldquo;I told her what was happening with her house, how the listing expired. Then she said she was leaving town. But I could tell she needed to sell her house, so I sent a [marketing] package over. I had it delivered that afternoon,&rdquo; he explains.</p> <p>By late afternoon, Nordine and Mrs. C were face to face in her four-bedroom Gardena, Calif., home. She was difficult. He listened. She made demands: Appointments only. No calls. No lockbox. He agreed. He talked marketing strategies and showcased recent area sales. By the end of the day, Mrs. C was smiling and Nordine had a deal.</p> <p>&ldquo;She was like, &lsquo;Wow, he&rsquo;s putting up with me.&rsquo; In the end, we really hit it off. She gave me a good price on it,&rdquo; he says.</p> <p>Nordine closed a not-too-shabby $58 million in gross sales on 130 transactions in 2013. And Mrs. C&rsquo;s home closed in February.</p> <p>He makes it look easy, right? It&rsquo;s not. &ldquo;I&rsquo;m still hungry. I actually threw that lead away. But you can&rsquo;t give up,&rdquo; he says.</p> <p>Gregarious or gruff, getting buyers and sellers to yes can be frustrating in any market, but real estate professionals say getting buyers to grasp the impact of limited inventories on market prices in the current economy is a major challenge. While investors often recognize the need to go above market to win a bidding war, many traditional buyers missed that memo.</p> <p>&ldquo;It seems that most buyers have been thinking that they&#39;re still just giving homes away, that they can offer just anything and they&#39;ll get the home,&rdquo; says Daniel Biro, broker-owner of Castle Properties &amp; Investments LLC in Satellite Beach, Fla.</p> <p>Ignorance can be costly. &ldquo;After they do inevitably end up waiting too long because they either don&#39;t fully believe you or understand the market yet, and lose that first property, they will understand and believe you for the next opportunity and say &lsquo;yes&rsquo; much faster,&rdquo; Biro says.</p> <p>Buyers aren&rsquo;t the only ones learning hard lessons. Will Rogers, an associate broker with New York&ndash;based <a href="http://www.fenwickkeats.com" target="_blank">Fenwick Keats Real Estate</a>, says one listing with a trying seller and a noisy location took a year to get solid interest. Then, shortly after the buyer signed the contract, the seller told Rogers that she had a dream in which the aunt from whom she inherited the property told her not to sell the home.</p> <p>&ldquo;I was quite upset. I&rsquo;d worked really hard,&rdquo; he recalls.</p> <p>Rogers took the apartment off the market, and the buyer went away. Several months later, the buyer expressed renewed interest, and the seller, regret now ceding to reason, agreed to the sale.</p> <p>Brenton Hayden, founder of Twin Cities-based <a href="https://renterswarehouse.com/" target="_blank">Renter&rsquo;s Warehouse</a> and <a href="http://www.pink-blue.com" target="_blank">RW Realty</a>, the real estate arm of Renter&rsquo;s Warehouse, Minnesota&#39;s largest residential property manager, says while information is widely available to sales associates and consumers alike, practitioners who cultivate specialized knowledge can set themselves apart and counter obstructions when getting to yes.</p> <p>To cull highlights from the torrent of national real estate news that streams onto the Web monthly, Hayden uses <a href="http://www.keepingcurrentmatters.com" target="_blank">www.keepingcurrentmatters.com</a>. The subscription-based software ($19.95 a month) sorts through white papers, webinars, and reports to produce simplified, narrated slides and videos that serve double duty as educational and marketing resources for sales associates.</p> <p>&ldquo;You can&rsquo;t just sell people anymore. You need to be an adviser. If clients don&rsquo;t understand something and throw up an objection, you need to educate them. They need more information to say yes. So you need to take all the time you need to educate them on what they don&rsquo;t know,&rdquo; he adds.</p> <p>And make sure that counsel includes good and bad news, says John Federici, co-owner and managing broker of <a href="http://www.krain.mredllc.com" target="_blank">Krain Real Estate</a> in Chicago.</p> <p>&ldquo;I tell my clients that I&rsquo;m like their doctor,&rdquo; Federici explains. &ldquo;I may not always tell them the things they want to hear, but it will be the truth.&rdquo;</p> <p>Federici says the &ldquo;doctor&rdquo; approach comes in handy in discussions about going above market price. &ldquo;People have a hard time pulling the trigger and going above list price, but when you put the numbers in front of them, it&rsquo;s hard for them to argue with the facts. This approach removes me as a salesperson and lets the client know that I am acting in their best interest, above all else,&rdquo; he explains.</p> <p>While there are always reasons why you shouldn&rsquo;t do something, Rogers says to get to yes, focus on the reasons why your clients should do something.</p> <p>&ldquo;In a lot of cases, we are simply easing people&rsquo;s fears, because the process itself is so anxiety ridden. We become coaches, therapists. We hold their hands. We become the calming force they need to get through the process,&rdquo; Rogers explains.</p> <p>Hayden concurs: &ldquo;You have to become a teacher. You have to have the heart of a teacher and the soul of a teacher, not the heart and soul of a salesman,&rdquo; he says. &ldquo;But to become a teacher, you have to keep current on all housing conditions.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>When it comes to turning a stern &ldquo;no&rdquo; into an exuberant &ldquo;yes,&rdquo; persistence is key, knowledge is power, and creativity pays dividends.</p> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/relationship-management/article/2013/08/8-traits-can-improve-your-customer-relat">8 Traits That Can Improve Your Customer Relationships</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/sales-coach/article/2011/05/how-win-over-buyers">How to Win Over Buyers</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/sales-coach/article/2013/10/become-expert-clients-need">Become the Expert Clients Need</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2012/12/4-keys-for-working-buyers">4 Keys for Working With Buyers</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Sales Coach Fri, 18 Apr 2014 21:45:53 +0000 echristoffer 16071 at http://realtormag.realtor.org Real Estate Lessons of a Long Winter http://realtormag.realtor.org/commercial/feature/article/2014/04/real-estate-lessons-long-winter <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Commercial practitioners and property managers can chalk up the winter of 2013–2014 as being an important education in planning for severe weather challenges. Here are some lessons learned this year. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/david-morillo">David Morillo </a> </div> </div> </div> <!--paging_filter--><p>The severe winter that plagued much of the United Sates this year forced businesses to cope with the high costs of rock salt, snow removal, and damage to vehicles and equipment caused by roadway potholes.</p> <p>Landlords, facilities managers, and those who provide snow-removal services have an obligation to ensure the safety of tenants while providing access to their buildings. But the severe cold and snow strained winter-weather budgets for plowing parking lots, clearing snow from roofs, and trucking snow off site.</p> <p>This grueling winter&rsquo;s toll has made it apparent that the processes used by landlords and property managers for establishing budgets and ensuring supplies of salt and other tools for dealing with snow and ice must be reviewed.</p> <p>The spiraling cost and shortage of road salt made headlines this year. At $200 to $250 a ton&ndash;more than twice the usual $65 to $95&ndash;the cost of treating a parking lot that holds 100 cars can reach thousands of dollars per storm. Facilities managers were forced to mix sand into their salt to stretch their supplies and, in extreme cases, to use only sand to treat their property. Some rationed salt by using it only in key areas.</p> <p>Brutal storms from the Central States to the East Coast left facilities managers with mountains of snow gobbling up needed parking spaces, making it difficult for tenants to access their businesses. One way to deal with the problem was trucking the snow off site. But that came with problems: the rental of heavy equipment and expense of fuel and maintenance.&nbsp;&nbsp;</p> <p>The threat of a roof collapse on large commercial buildings spurred some landlords to look into clearing the snow. The process for doing so is dangerous and complex and often comes at an additional cost above standard snow-removal contracts. The bill for completing this lengthy task can run to $200 an hour for a crew of four. But snow-removal companies received many times the normal number of requests for their services this winter, so even paying top dollar was no guarantee the work would be done in a timely manner.</p> <p>This winter also took a toll on employees who worked long hours (even overtime) in below-freezing temperatures. Because of the severe cold, there is a need for more frequent breaks&ndash; t&rsquo;s recommended that workers go inside to warm up every 45 minutes.</p> <p>Potholes might seem like a minor nuisance, but the costs of repair can add up. Last year, AAA said drivers spent $5 billion repairing damage to vehicles. This year, the auto club estimates that the figure could hit $6.4 billion.</p> <p>Just think of a twist on the old real estate saying: &ldquo;location, location, location.&rdquo; In this case, landlords and property managers must think: &ldquo;planning, planning, planning.&rdquo; This starts with making sure equipment is ready well before it might be needed, ensuring that sources for extra salt, sand, and other supplies are identified and that storm response plans are properly communicated.</p> <p>With proper planning and communication, problems can be lessened or even eliminated. It is important that landlords, commercial property managers, and those responsible for snow removal discuss plans before winter begins.</p> <p>Last but not least, keeping tenants in the loop about snow-removal plans alleviates uncertainty about how storm cleanup will be handled.</p> <p>When warm weather finally arrives, it will be tempting to relax and no longer worry about snow until next year. However, the best time for planning begins with this year&rsquo;s problems fresh on the mind.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Commercial practitioners and property managers can chalk up the winter of 2013&ndash;2014 as being an important education in planning for severe weather challenges. Here are some lessons learned this year.&nbsp;</p> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2014/03/26/weather-chills-new-home-sales-5-month-low">Weather Chills New Home Sales to 5-Month Low</a> </div> <div class="field-item even"> <a href="/news-and-commentary/economy/article/2014/04/worst-over-best-nowhere-near">The Worst Is Over, But the Best Is Nowhere Near</a> </div> <div class="field-item odd"> <a href="/commercial/feature/article/2014/03/welcome-walkable-suburbia">Welcome to Walkable Suburbia</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/briefs/article/2012/09/4-tips-for-launching-successful-property-management-busin">4 Tips for Launching a Successful Property Management Business</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Fri, 18 Apr 2014 23:07:52 +0000 echristoffer 16073 at http://realtormag.realtor.org ‘It Really Can Wait’ http://realtormag.realtor.org/first-person/powerofr/article/2014/04/it-really-can-wait <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> With the 24/7 culture of today’s real estate industry, one YPN group is asking members to put their business on hold behind the wheel by pledging to not text and drive. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>There was a time when traffic tickets and accidents were practically commonplace for YPNers with the Ventura County Coastal Association of REALTORS&reg; in California. Sure, in some cases, it might have been because of their own follies &mdash; but other times it was because they were just doing their jobs.</p> <p>With a lot of lead systems now designed to send agents text-message alerts, members of the VCCAR Young Professionals Network began to realize that the evolution of communication in the real estate industry can lead to unsafe practices on the road. The pressure to be on call 24/7 means that many real estate professionals have their eyes on their phones when they&rsquo;re behind the wheel.</p> <p>&ldquo;There&rsquo;s this idea in the industry that you always have to be available, and it&rsquo;s created this epidemic of unsafe driving,&rdquo; says Briana Quinn-Bouffard, 2014 chair of VCCAR YPN. &ldquo;The $7,000 commission you might get is not worth the ticket or getting in an accident.&rdquo;</p> <blockquote> <p><strong>How Do You Show the #PowerofR?</strong></p> <p>Email REALTOR&reg; Magazine senior editor Graham Wood at <a href="mailto:gwood@realtors.org">gwood@realtors.org</a>, and tell us your story! Please include photos and/or videos of your project.</p> </blockquote> <p>In an effort to get the local board to commit to ending texting and driving, VCCAR YPN developed the #LifeNotLeads campaign, which sends a message to REALTORS&reg; that they should put their business on hold while they&rsquo;re driving for the sake of everyone&rsquo;s well-being on the road.</p> <p>&ldquo;Contrary to popular belief, it really can wait&rdquo; when a lead alert or text from a client comes through while you&rsquo;re driving, Quinn-Bouffard says.</p> <p>The consequences of texting and driving can be disastrous. More than 3,300 people were killed and 421,000 injured in distracted-driving crashes nationwide in 2012, according to the <a href="http://www.distraction.gov/content/get-the-facts/facts-and-statistics.html" target="_blank">National Highway Traffic Safety Administration</a>. Forty-three states, including California, and the District of Columbia have banned texting and driving.</p> <p>One VCCAR member recently shared his experience getting busted for using his phone behind the wheel &mdash; and how he learned that a texting and driving accident could potentially cost <strong>$4.3 million</strong>:</p> <div id="fb-root"> &nbsp;</div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script><div class="fb-post" data-href="https://www.facebook.com/photo.php?v=734762119877776" data-width="466"> <div class="fb-xfbml-parse-ignore"> <a href="https://www.facebook.com/photo.php?v=734762119877776">Post</a> by <a href="https://www.facebook.com/VCCARYPN">Ventura County Coastal Young Professionals Network</a>.</div> </div> <p>&nbsp;</p> <p>VCCAR YPN members have been boosting their #LifeNotLeads campaign by selling T-shirts and other products emblazoned with the campaign logo. The group made bright orange rings with the hashtag sketched on them, &ldquo;so that when you pick your phone up, you realize, &lsquo;Hey, not cool. It&rsquo;s gotta wait,&rsquo;&rdquo; Quinn-Bouffard says.</p> <p>&ldquo;The response has been amazing,&rdquo; she continues. &ldquo;We&rsquo;ve been having members take video pledges not to text and drive, and we&rsquo;re posting them on our <a href="https://www.facebook.com/VCCARYPN?fref=nf" target="_blank">Facebook page</a>.&rdquo;</p> <p>VCCAR YPN is now in the process of partnering with a video company to create a commercial about the #LifeNotLeads campaign that it hopes will air on local TV stations.</p> <p>April is <a href="http://www.nsc.org/safety_road/Distracted_Driving/Pages/DDAM.aspx" target="_blank">Distracted Driving Awareness Month</a>, but Quinn-Bouffard says the #LifeNotLeads campaign will extend far beyond that. VCCAR YPN hopes to influence other REALTOR&reg; groups to develop similar campaigns all over the country.</p> <p>&ldquo;We want this to be on the forefront of everyone&rsquo;s brains every day, forever,&rdquo; she says. &ldquo;We as an industry really need to change the way we operate.&rdquo;</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/dzjilSKA1Jg" width="560"></iframe></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>With the 24/7 culture of today&rsquo;s real estate industry, one YPN group is asking members to put their business on hold behind the wheel by pledging to not text and drive.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_POR_wait.jpg" type="image/jpeg; length=52061">apr14_POR_wait.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_POR_wait_0.jpg?1397850388" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_POR_wait.jpg?1397850405" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> #PowerofR Fri, 18 Apr 2014 17:58:37 +0000 gwood 16063 at http://realtormag.realtor.org Rebuilding After a Tornado: A Home Owner’s Story http://realtormag.realtor.org/news-and-commentary/feature/article/2014/04/rebuilding-after-tornado-home-owner-s-story <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Michelle and Mike Kellenberger’s tornado-ravaged home appeared on the cover of REALTOR® Magazine’s March/April issue. Learn how this family kept their hope alive through disaster, and how they’re planning to rebuild. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, April 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/erica-christoffer">Erica Christoffer</a> </div> </div> </div> <!--paging_filter--><p>The view that Michelle Kellenberger, her husband Mike, and their daughter Erika saw as they emerged from their basement on the afternoon of Nov. 17, 2013, will be forever ingrained in their minds.</p> <p>&ldquo;I looked out our back window&mdash;I can still put myself there and feel the shock I felt that day&mdash; all of our neighbors&rsquo; homes were gone,&rdquo; Kellenberger says.</p> <p>The EF4 tornado had destroyed more than 1,000 homes in the small central-Illinois town in a matter of minutes. The Kellenbergers&rsquo; home was just on the cusp of the destruction, and was photographed for the cover of the March/April issue of REALTOR&reg; Magazine. Today, their home embodies the loss and survival of a community that&rsquo;s now on the road to recovery.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_apr/apr14_NC_post_tornado_1.jpg" style="width: 300px; height: 328px; float: right;" />The Kellenbergers purchased their home in 2011 and lived there with their six children who currently range from 9 to 17 in age. The home was originally built in 2008 by Marc Wells, a REALTOR&reg; and builder who was also <a href="/news-and-commentary/feature/article/2013/11/someones-entire-life-gone" target="_blank">featured in REALTOR&reg; Magazine</a> after his home was destroyed by the tornado.&nbsp;</p> <p>Pieces of the Kellenbergers&rsquo; roof was ripped off, some walls were torn down, and debris penetrated every room&mdash;but after the storm ended, their house and their family were still standing. Michelle, Mike, and Erika had found refuge under an overturned basement couch, and their other five children were with family that day about 2 &frac12; miles away&mdash;all were safe from the tornado&rsquo;s path.</p> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_apr/apr14_NC_post_tornado_2.jpg" style="width: 300px; height: 211px; float: left;" />&ldquo;We wanted to put a message out there to say we appreciated the help that was there when we needed it,&rdquo; Kellenberger says. So she and Mike painted a heartwarming message of hope on the plywood covering their home: &ldquo;We are &lsquo;blown away&rsquo; by everyone&rsquo;s kindness and generosity. W Strong.&rdquo;</p> <p>Volunteers&mdash;some they knew from the community, and others who traveled great distances simply to help&mdash;gave the Kellenbergers a hand cleaning up the debris in and around their home. They helped sort salvageable items and provided them with warm food, drinking water, and storage bins.</p> <p>&ldquo;We&rsquo;re kind people. We give to different organizations, adopt families in need of Christmas gifts over the holidays, but this was an eye-opener that we could do more,&rdquo; she says.<img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_apr/apr14_NC_post_tornado_3.jpg" style="width: 300px; height: 169px; float: right;" /></p> <p>The family of eight spent nearly a month after the tornado living in hotels, as rental properties were a hot commodity and difficult to come by. Kellenberger is an in-home daycare provider; thus the temporary loss of their home also caused a hit to their income. Her husband&rsquo;s job in medical supply sales was luckily unaffected.</p> <p>Through a <a href="http://www.gofundme.com/5cghf8 " target="_blank">Gofundme.com campaign</a> launched by Kellenberger&rsquo;s sister-in-law, they were able to raise more than $6,000 in donations, which helped the family bridge their lost income while living in hotels and paid for the children&rsquo;s new mattresses.&nbsp;</p> <blockquote> <p>Read more about the Washington, Ill., tornado and how REALTORS&reg; are helping rebuild their communities and businesses following a devastating natural disaster in our March/April cover story, &ldquo;<a href="/news-and-commentary/feature/article/2014/03/after-storm" target="_blank">After the Storm</a>.&rdquo;</p> </blockquote> <p>Today they&rsquo;re living in a rental home in Metamora, Ill., about 10 miles away from their Washington home, and Kellenberger&rsquo;s daycare business is back up and running. They&rsquo;ve had to adjust from living in a 4,000-square-foot home to a 1,300-square-foot rental with three kids to a bedroom, but the Kellenbergers are rebuilding the home that they love.</p> <p>They briefly considered buying another house, but there wasn&rsquo;t a lot on the market in Washington for a family of their size, Kellenberger says. Most of the homes that did become available following the tornado were either purchased or rented immediately.</p> <p>&ldquo;We prayed about it as a family and we&rsquo;re just ready to move forward with our lives,&rdquo; Kellenberger says.</p> <p>Demolition on their home, which they&rsquo;ve taken on with a team of family and friends to save costs, is mostly complete. Because there is a $30,000 discrepancy between their insurance coverage and the actual rebuilding cost, they&rsquo;ve decided to do what they can themselves when the house is rebuilt, such as flooring and painting.</p> <p>Most people who were displaced by the tornado are staying in Washington, relocating within town or rebuilding on their current lot, Kellenberger says. The ties in the community are strong, she says, and there&rsquo;s a lot of support among residents. For instance, there are several Facebook groups set up by and for Washington residents where they can offer one another resources, household items, and transportation. Kellenberger says she helps out by picking up at least three other children from school every day. &nbsp;</p> <p>&ldquo;There&rsquo;s a lot of encouragement, and a lot of celebrating for those getting back in homes,&rdquo; she says. &ldquo;There&rsquo;s also prayers for those still struggling.&rdquo;</p> <p>The Kellenbergers hope to be back in their home by this fall.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Michelle and Mike Kellenberger&rsquo;s tornado-ravaged home appeared on the cover of REALTOR&reg; Magazine&rsquo;s March/April issue. Learn how this family kept their hope alive through disaster, and how they&rsquo;re planning to rebuild.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_NC_disaster_3.jpg" type="image/jpeg; length=54762">mar14_NC_disaster.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_NC_disaster_4.jpg?1397763422" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_NC_disaster_1.jpg?1397763442" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/feature/article/2014/03/after-storm">After the Storm</a> </div> <div class="field-item even"> <a href="/news-and-commentary/feature/article/2014/03/will-you-be-ready">Will You Be Ready?</a> </div> <div class="field-item odd"> <a href="/news-and-commentary/feature/article/2013/11/someones-entire-life-gone">&#039;Someone&#039;s Entire Life is Gone&#039;</a> </div> <div class="field-item even"> <a href="/first-person/powerofr/article/2014/03/your-impact-in-recovery-mode">Your Impact: In Recovery Mode</a> </div> <div class="field-item odd"> <a href="/first-person/powerofr/article/2013/12/helping-illinois-tornado-victims-get-back-normal">Helping Illinois Tornado Victims Get Back to Normal</a> </div> <div class="field-item even"> <a href="/daily-news/2011/09/20/tornadoes-result-in-surge-storm-shelter-sales">Tornadoes Result in Surge of Storm Shelter Sales</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Thu, 17 Apr 2014 18:47:03 +0000 echristoffer 16055 at http://realtormag.realtor.org Remember Fair Housing Month http://realtormag.realtor.org/news-and-commentary/feature/article/2014/04/remember-fair-housing-month <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> NAR offers resources to underscore the importance of the landmark legislation on its 46th anniversary. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, April 17, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/wendy-cole">Wendy Cole</a> </div> </div> </div> <!--paging_filter--><p>April is Fair Housing Month, a time to remember the landmark protections offered by the enactment of <a href="http://portal.hud.gov/hudportal/HUD?src=/program_offices/fair_housing_equal_opp/progdesc/title8" target="_blank">Title VIII of the Civil Rights Act of 1968</a>. April 11th marked the 46th anniversary of the law, which provides equal housing opportunities regardless of race, religion, or national origin. (Gender was added as a protected class in 1974, and people with disabilities and families with children were included in 1988.)&nbsp;</p> <p>The National Association of REALTORS&reg; offers a variety of resources to help brokers and agents, as well as state and local associations, reaffirm the commitment to upholding the tenets of fair housing law. These include a <a href="http://www.realtor.org/handouts/2014-fair-housing-poster">poster</a> and <a href="http://www.realtor.org/programs/fair-housing-program/fair-housing-declaration">fair housing declaration</a> that you can display in your office.</p> <p>This month, we took a look at how MLSs nationwide are <a href="/law-and-ethics/feature/article/2014/03/march-toward-fairness">making it easier for practitioners to serve clients with disabilities</a>.</p> <h4> Everything You Need to Know About Fair Housing:</h4> <ul> <li> <a href="http://www.realtor.org/programs/fair-housing-program" target="_blank">The Fair Housing Program</a></li> <li> <a href="http://realtoractioncenter.com/for-associations/fair-housing/fair-housing-month.html">Fair Housing Month</a></li> <li> <a href="http://speakingofrealestate.blogs.realtor.org/2013/03/20/the-right-way-to-meet-fair-housing-challenge/">The Right Way to Take On a Fair Housing Challenge</a></li> <li> <a href="http://theweeklybookscan.blogs.realtor.org/2013/12/04/4-things-you-didn%E2%80%99t-know-about-the-fair-housing-act/">4 Things You Didn&#39;t Know About the Fair Housing Act</a></li> <li> <a href="/sales-and-marketing/briefs/article/2007/04/7-fair-housing-safe-niches">7 Fair Housing-Safe Niches</a></li> <li> <a href="/law-and-ethics/in-court/article/2008/08/profile-info-may-violate-fair-housing">Profile Info May Violate Fair Housing</a></li> <li> <a href="/law-and-ethics/feature/article/2005/03/3-ways-respond-buyer-questions-challenge-fair-housing-law">3 Ways to Respond to Buyer Questions That Challenge Fair Housing Law</a></li> <li> <a href="/news-and-commentary/nar-president/article/2006/07/are-we-fair-enough">Are We Fair Enough?</a></li> <li> <a href="/tool-kit/fair-housing/article/tips-for-fair-advertising">Tips for Fair Advertising</a></li> </ul> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>NAR offers resources to underscore the importance of the landmark legislation on its 46th anniversary.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_NC_fair_housing.jpg" type="image/jpeg; length=21653">apr14_NC_fair_housing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_NC_fair_housing_0.jpg?1397836514" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_NC_fair_housing.jpg?1397836531" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Thu, 17 Apr 2014 19:06:45 +0000 gwood 16056 at http://realtormag.realtor.org Your Success Isn't a Family Matter http://realtormag.realtor.org/sales-and-marketing/my-first-year/article/2014/04/your-success-isnt-family-matter <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Ryan Willhite joined her mother&#039;s real estate company, but soon found that clients overlooked her in favor of her more experienced mom. Here&#039;s how Ryan set herself apart. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 16, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>Blood is thicker than water &mdash; but is it thicker than business?</p> <p>Many new real estate agents come into the industry on the heels of their parents or other family members who established themselves years before. Those older and more experienced in the real estate family can cast long shadows, having built their client base high and spread their name recognition far and wide. It can be difficult for the younger incoming generation to set themselves apart and make clients see them as professionals of their own rather than extensions of their parents.</p> <p>Ryan Willhite, SRES, fought that fight. She&rsquo;s been with her company &mdash; first as an agent and now as an associate broker &mdash; Paula Willhite &amp; Associates Real Estate Team Inc. in Sacramento, Calif., since 2007. Can you guess who Paula is?</p> <p>&ldquo;That&rsquo;s my mom,&rdquo; Ryan says. &ldquo;She got into the real estate business in 1993, 14 years before I started. She was my broker.&rdquo;</p> <p>With her mother&rsquo;s name a well-known one in Sacramento real estate, Ryan says it was a challenge for her and her twin sister, who also joined the family real estate business, to prove themselves as credible real estate pros apart from Paula. On top of that, Ryan entered the real estate world at the tender age of 18 &mdash; so her age and familial ties were obstacles to overcome.</p> <p><iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/eO5hmq7Z1zs" width="480"></iframe></p> <p>&ldquo;It was extremely difficult establishing my own identity,&rdquo; Ryan recalls. &ldquo;I often would hear the question, &lsquo;Could you please ask your mom if she thinks that&rsquo;s a good idea?&rsquo; At times, this question was coming from people I didn&rsquo;t even think knew my mom, so it was clear that people were doing their homework.&rdquo;</p> <p>Then it was like a light bulb went on: The fact that clients were researching Ryan and her mother&rsquo;s business online suddenly became the very thing Ryan could take advantage of to set herself apart. Recognizing that Google and social media platforms were the likely avenues people took to find the business online, Ryan began beefing up her Web presence.</p> <p>&ldquo;I took that as an opportunity to create my own identity, fishing for leads on social media outlets such as Twitter, Facebook, and LinkedIn,&rdquo; she says. &ldquo;The more people saw me by myself, the less they associated me directly with my mom.&rdquo;</p> <p>Ryan also made an effort to go to educational and industry events alone, showing other REALTORS&reg; that she intended to stand on her own two feet. &ldquo;I attended educational classes and meetings alone at my local board to make sure that everyone knew I was serious about my profession and that I would have no problem seeking answers to their questions.&nbsp;I immersed myself in real estate, learning everything I could, from short sales and&nbsp;working with REO properties to traditional sales.&rdquo;</p> <p>But another thing that was highly important in Ryan&rsquo;s quest to stand apart was her search for mentors. It&rsquo;s easy for agents following in the footsteps of their parents&mdash;and especially those working alongside them&mdash;to use them as their primary source of inspiration and to replicate their business styles and strategies. Ryan knew she needed to differentiate her style from her mother&rsquo;s in order to be seen as an independent agent.</p> <p>&ldquo;My mom, of course, was a mentor of mine, but I never limited myself to just one,&rdquo; Ryan explains. &ldquo;I believe education should come from a variety of sources, and what works for your family member might not work for you.</p> <p>&ldquo;The beauty of this business is not having to be constrained to a mold. There are many ways to be successful, but you need to find a way that works for you. My mother loves events and coordinating them; that is not my strength. If I followed the mold my mom set for herself, I wouldn&rsquo;t have found my love for open houses or first-time home-buyer workshops. It is very important to become better at your craft in a way that fits you, and only you can determine how. I believe that as an agent starting out, hearing everyone&rsquo;s point of view and adopting many people as mentors is key.&rdquo;</p> <p>Ryan says that constant education was the ticket to boosting her confidence and overcoming the dual obstacles of working under her mother as well as her own youthful appearance. &ldquo;I would hear, &lsquo;Are you our agent? Really? You look like you&rsquo;re my daughter&rsquo;s age. How old are you, 16?&rsquo;&rdquo; Ryan recalls. &ldquo;Educating myself and reaching out to other agents, lenders, and escrow and title officers really helped boost my confidence. I found that the more confident I was, the less likely I was to make mistakes. And if I did make a mistake, I could pinpoint the error much more quickly and resolve the issue because I knew how a transaction should run.&rdquo;</p> <p>After an &ldquo;interesting&rdquo; first year in real estate, coupled with stronger knowledge about the industry and more confidence, Ryan would go on to make a bold move to further stand out as her own person: She got her broker&rsquo;s license. &ldquo;I did not want to be seen as an agent working under my mother,&rdquo; Ryan says. &ldquo;Being a broker meant that I put in my work and time, and I was completely capable of representing clients to the fullest capacity.&rdquo;</p> <p>Navigating the sometimes rocky road of work and family &mdash; particularly when they are so intertwined &mdash; can be rough. Luckily, Ryan says, her mother took none of her desire to be independent personally. &ldquo;She has always taught me to be an individual and brand myself, so she was my biggest supporter for attending more meetings and educating myself any way I could, even if that meant without her.&rdquo;</p> <p>For other young real estate professionals who are struggling to get out of their family members&rsquo; shadows in the business, Ryan swears that, above all, education is paramount.</p> <p>&ldquo;In order to establish your own identity, I would suggest taking a piece of knowledge from everyone and creating your own system that works for you,&rdquo; she says. &ldquo;In real estate, we are allowed and encouraged to be innovative and creative, so be that. Try hosting an open house, rev up your social media sites with your services, educate people on buying homes, set up home staging classes for sellers, go to networking events&mdash;do all these things and more to determine what your strengths are and dominate!&nbsp;Stay motivated, believe in yourself, and&nbsp;stay educated.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Ryan Willhite joined her mother&#39;s real estate company, but soon found that clients overlooked her in favor of her more esperienced mom. Here&#39;s how Ryan set herself apart.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SM_1st_year.jpg" type="image/jpeg; length=53263">apr14_SM_1st_year.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SM_1st_year_0.jpg?1397683281" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_SM_1st_year.jpg?1397683297" /> </div> </div> </div> <div class="field field-type-text field-field-main-image-credit"> <div class="field-label">Main Image Credit:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Ryan Willhite, left, and her twin sister, Randi, joined their mother’s real estate company at 18. </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> My First Year Wed, 16 Apr 2014 20:16:24 +0000 gwood 16048 at http://realtormag.realtor.org The Worst Is Over, But the Best Is Nowhere Near http://realtormag.realtor.org/news-and-commentary/economy/article/2014/04/worst-over-best-nowhere-near <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> At a recent legislative and leadership summit for real estate managers, economists and industry leaders pointed out bright spots and investment opportunities, but warned that the economy is far from healed. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, April 15, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/suzanne-hausknecht">Suzanne Hausknecht</a> </div> </div> </div> <!--paging_filter--><p>The country isn&rsquo;t likely to fall into a repeat recession, NAR chief economist Lawrence Yun told real estate management professionals meeting in Washington, D.C., last week. But that&rsquo;s hardly cause for celebration among economists.</p> <p>On the plus side, the country has added nearly 8 million jobs, replacing all those lost during the downturn, Yun said. Growth in consumer spending and high household net worth also bode well for the economy.</p> <p>However, Yun was quick to stress, the economy is not thriving by any means. Business spending is growing at the slow, steady rate of 2 percent, he said, rather than a sustained 5 percent to 10 percent rate that would suggest real economic growth. Yun said businesses are &ldquo;flush with cash.&rdquo; While corporations typically leverage funding to outspend profit levels, recent data shows business spending and profits to be nearly equal, as executives are leery of overspending. This has resulted in improved balance sheets for most organizations, including banks.</p> <p>Yun&rsquo;s comments came during the Institute for Real Estate Management&rsquo;s 2014 Legislative and Leadership Summit held April 5-9.</p> <p>Diving into real estate industry data, Yun said commercial real estate is slowly recovering from 2009, when transactions declined by 90 percent. Multifamily has steadily outshined the other sectors, partly because of the inability of many renters to convert to home ownership.</p> <p>Another factor contributing to the strong performance of multifamily real estate is the lack of supply. &ldquo;New construction in all sectors has yet to recover in any meaningful way,&rdquo; Yun said. Housing construction, in particular, would need to rise by more than 50 percent to be restored to previous levels. This persistent underproduction of single-family and multifamily housing will continue to lead to low vacancy rates and rising rents for this sector, Yun said.</p> <p>After sharing the market outlook, Yun was joined by real estate industry leaders Jeff Day, CEO of Berkeley Point Capital LLC, and Jonathan Miller, partner at Miller Ryan LLC and author of the Urban Land Institute&rsquo;s <em>Emerging Trends in Real Estate</em>.</p> <p>When asked where he would invest in the current market, Miller stressed the desirability of &ldquo;24-hour cities &mdash; large cities in global pathways linked by international transportation hubs.&rdquo; According to Miller, this is where the major part of the economy is growing and where most institutional and foreign capital is concentrated. Other areas are more lackluster, he said, with both market prices and rents for office buildings remaining stagnant for up to two decades in some cases. &ldquo;It&rsquo;s a have and have-not situation,&rdquo; Miller said.</p> <p>Still, the panel said the big-city model is being successfully replicated in smaller markets, such as Reston, Va., where a town center is home to a vibrant community with condominiums, movie theatres, and other retail spaces, attracting young professionals.</p> <p>Yun predicted that both the Millennial and boomer generations will contribute to the desirability of condominiums in these 24-hour cities. &ldquo;I&rsquo;d invest in 24-hour cities that are developing. Look at areas where traffic is getting worse,&rdquo; Yun said. &ldquo;Build condos in 24-hour cities. Apartments are already there, but there is a pent-up demand for condos. A sizable number of renters will want to convert over to ownership. Therefore, property management of condos will be rising.&rdquo;</p> <p>The panel also forecast continued economic success in Texas cities and up through the middle of the country in the so-called &ldquo;energy states.&rdquo;</p> <p>Addressing office-sector trends, Day told the audience to look for more amenities being offered on business campuses. The new model is to &ldquo;glue them to the campus with dry cleaning, food, and so forth,&rdquo; Day said, allowing workers to interact and complete personal business on-site.</p> <p>When asked about the demand for green features in commercial real estate, panelists agreed that generally, lenders are interested in making sure they make loans on sustainable income streams. To that end, green features can be desirable, but factor into more of a capitalistic decision than an altruistic one.</p> <p>Ultimately, the panelists agreed, the outlook for commercial real estate is good, with all sectors in recovery mode. Money is flowing again, they said. This will lead to continued growth in the industry &mdash; and demand for professional real estate managers to keep things operating strongly.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>At a recent legislative and leadership summit for real estate managers, economists and industry leaders pointed out bright spots and investment opportunities, but warned that the economy is far from healed.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_NC_economy.jpg" type="image/jpeg; length=46521">apr14_NC_economy.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_NC_economy_0.jpg?1397669982" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_NC_economy.jpg?1397669997" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/commercial/conversations/article/2014/03/tapping-investment-capital">Tapping Investment Capital </a> </div> <div class="field-item even"> <a href="/commercial/briefs/article/2013/03/what-makes-and-keeps-city-hot">What Makes and Keeps a City Hot?</a> </div> <div class="field-item odd"> <a href="/commercial/feature/article/2013/03/year-small-deal">Year of the &#039;Small Deal&#039;</a> </div> <div class="field-item even"> <a href="/commercial/feature/article/2009/02/green-building-takes-root">Green Building Takes Root</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Economy Tue, 15 Apr 2014 20:47:50 +0000 gwood 16041 at http://realtormag.realtor.org How to Build an X-Factor Team http://realtormag.realtor.org/for-brokers/solutions/article/2014/04/how-build-x-factor-team <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Successful brokers decide whom to bring on their team based on needs beyond their immediate circumstances. These questions will help you recruit with a long-term strategy in mind. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, April 11, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/jason-forrest">Jason Forrest</a> </div> </div> </div> <!--paging_filter--><p>In the sports world, there&rsquo;s a draft pick every year. This systematic event forces coaches to compare their existing players to the new players out there. Selling homes is another performance-based career, but we don&rsquo;t tend to think of it that way. We sometimes wait until a turnover to even think about bringing someone new on board. We have got to change our approach to these decisions.</p> <blockquote> <p>Want to learn how to transform from manager to coach? Sign up for Jason Forrest&rsquo;s <a href="http://www.forrestperformancegroup.com/speaking/seminars/" target="_blank">Leadership Sales Coaching: The Seminar</a> in Dallas, Texas this April 29-30.</p> </blockquote> <p>Top-grading your team requires that you invest in it. It also happens to be one of the most worthwhile investments you can make. Identify people with the qualities you need (such as high motivation, goal-driven mind-sets, and the ability to handle conflict) and move them forward in the process, even if you don&rsquo;t have an immediate need for a new sales pro. This forces you to constantly analyze your team and compare them to other people in the world.</p> <p>Think of it like picking stocks&mdash;don&rsquo;t get emotionally attached. Look at your overall goal and see if your &ldquo;purchase&rdquo; fits the plan. Having a culture where no one is safe unless they sell keeps people on their toes. It&rsquo;s not about scaring people but about building a culture where agents have to produce, perform, and add value. If other people come around who can add more value, the people who are already there know they can be cut.</p> <p>To evaluate whether a person is the right fit, consider the following questions:</p> <ul> <li> How much potential do they have?</li> <li> How soon will they reach that potential?</li> <li> How much time, energy, or commitment will it cost me to get them to that point?</li> <li> How much will it cost me to keep them operating at their full potential?</li> <li> Are their personal goals higher than my goals for them?</li> <li> Will they be a better performer than at least half of my current sales team?</li> <li> If I didn&rsquo;t hire this person, would I be threatened if they worked for someone else?</li> </ul> <p>To take it one step further, consider investing in third-party assessments, which aim to provide objective feedback about an individual&rsquo;s characteristics and tendencies. These tests are designed measure the characteristics that are thought to contribute to a successful sales career.&nbsp;</p> <blockquote> <p>&quot;Great managers are chess players, not checker players.&rdquo;<br /> &mdash;Marcus Buckingham</p> </blockquote> <p>And to take it one step backwards, evaluate your current team first. Then, bring people on board only if they&rsquo;re better than the top 50 percent of your current team. This applies even when you desperately need a new person to fill the demand. Don&rsquo;t bring people on board unless they move the game forward in the long term.</p> <p>Be patient. Make the right move, not just the right-now move. Just as in the game of chess, you have short-term and long-term goals. Make your decisions accordingly. Great people are hard to come by, so if you find them, bring them on!</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Successful brokers decide whom to bring on their team based on needs beyond their immediate circumstances. These questions will help you recruit with a long-term strategy in mind.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_FB_xfactor.jpg" type="image/jpeg; length=27147">apr14_FB_xfactor.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_FB_xfactor_0.jpg?1397593404" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_FB_xfactor.jpg?1397593423" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/feature/article/2014/01/when-you-cant-do-it-all">When You Can&#039;t Do It All</a> </div> <div class="field-item even"> <a href="/daily-news/2013/10/01/survey-recruiting-young-talent-biggest-biz-obstacle">Survey: Recruiting Young Talent is Biggest Biz Obstacle</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/12/13/warren-buffett-s-real-estate-franchise-targets-millennials">Warren Buffett’s Real Estate Franchise Targets Millennials </a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Solutions Fri, 11 Apr 2014 16:46:01 +0000 mwhite 16026 at http://realtormag.realtor.org Working on the Rail-Trail http://realtormag.realtor.org/first-person/street-cred/article/2014/04/working-rail-trail <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> His extensive knowledge of the converted railroad-to-trail system in Northampton, Mass., has turned Craig Della Penna into the go-to expert on the history of his area (not to mention the go-to real estate pro). </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Monday, April 7, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p><strong>Craig Della Penna, GREEN, GRI</strong><br /> Associate broker<br /> The Murphys, REALTORS&reg;<br /> Northampton, Mass.<a href="http://www.craigdp.com/" target="_blank"><br /> CraigDP.com</a></p> <h4> What exactly is a rail-trail, and why are they important in your neighborhood?</h4> <p>The <a href="http://www.railstotrails.org/index.html" target="_blank">Rails-to-Trails Conservancy</a> describes them in this way: &ldquo;Rail-trails are multipurpose public paths created from former railroad corridors. Most often flat or following a gentle grade, they traverse urban, suburban, and rural America. Ideal for many uses, such as bicycling, walking, inline skating, cross-country skiing, and equestrian and wheelchair use, rail-trails are extremely popular as recreation and transportation corridors.&rdquo;<br /> <br /> In the context of southern New England, the railroad network was overbuilt, and we have many rail-to-trail conversion projects underway. In fact, within 100 miles of my house, there are over 200 such projects underway. This is the densest network under development in the United States, and what makes it interesting is that the former railroad corridors here went to village centers &mdash; places where huge antediluvian mill complexes once produced heavy things. Today, these places are converted to offices or residences, and the old railroad corridors are being redeveloped as nonmotorized pathways that connect where people live, work, and play &mdash; places where kids can safely bike to school. So many kids bike to school on the trail network here that the city plows it in the winter.</p> <h4> You specialize in selling homes near rail-trails and other land conservations. How did this become your niche?</h4> <p>When I was looking to get into real estate, it seemed to me that the most successful agents were those who had some kind of niche practice. I had credentials in the transportation industry (I marketed rail freight for many years and have a background in railroad history), and more recently, I was a political organizer building &ldquo;Friends of the Trail&rdquo; groups all over the Northeast. When I became a real estate practitioner, it was destined that my niche would be houses near rail-trails because I knew from my research that millions of people were using these facilities, and it stood to reason that a segment of them would like to live near them. And besides, I became more committed to this niche when the lead opponent against a trail project in his community told me that his reasoning was because he&rsquo;d not be able to sell his house easily because the trail would reduce interest in it. I set out to prove him wrong. And I have.</p> <h4> You&rsquo;re also on the board for the Regional Tourism Council, and you and your wife run a bed and breakfast next to a rail-trail. What inspired you to get so involved in your community&rsquo;s tourism sector?</h4> <p>I&rsquo;ve written three books on rail-trails. For the research on the longer trails, I would bike from inn to inn, and I thought, wouldn&rsquo;t it be fun to run a B&amp;B? So here we are, years later, running our B&amp;B in a massive &ldquo;fixer&rdquo; house that sits eight feet from New England&rsquo;s oldest municipally built trail. And since I&rsquo;m both a high-altitude fellow and a burrower &mdash; working my way into all sorts of organizations &mdash; it was a natural for me to gravitate into the tourism and hospitality realm. And besides, our B&amp;B sits at the intersection of the northern end of the longest interstate trail in the Northeast (84 miles from New Haven, Conn., to Northampton, Mass.), and we&rsquo;re at the western end of the longest developing trail in Massachusetts (104 miles from Boston to Northampton). It&rsquo;s easy to think of tourism when looking at the map and considering inn-to-inn touring.</p> <h4> How does knowing so much about the local greenways and rail-trails make you an expert on your community?</h4> <p>As I mentioned, in southern New England, the rail-trail network here is not off in some far-off hinterland place. It is right where people live, work, and play. The rail-trail network is a perfect way to introduce people to the communities here. Knowing why they were here, how they got built, what they were used for after they stopped being used by the railroad, and how the neighborhoods around them became developed &mdash; all these factor into becoming an expert on the context of place in a community.</p> <h4> How does it improve your real estate business?</h4> <p>I get between four and seven real estate transactions a year from our B&amp;B. Our area looks much different from other parts of the country, and people are stunned to see it for themselves. Over breakfast, I give visitors to our B&amp;B a synopsis as to how this place came to be and what it took for this place to avoid the destructive forces that did in many communities in the United States. Four to seven of my visitors a year end up relocating here.</p> <p>Being an expert on something as forgotten or mundane as an old railroad line &mdash; and bringing it back to life as a trail &mdash; means that I have scores of stories of inspirational things that people have told me about what it means to them to have the trail in the community. In the past, the butcher, the baker, and the candlestick maker were the de facto go-to people in the community. Today, the real estate professional in the community is one of those go-to people. And today, doing inspirational and uplifting work for the long-term good of the community is something people appreciate and value, and they&rsquo;ll refer buyers and sellers to you.</p> <h4> You sometimes give clients showings by bike. What kind of experience does this give them versus a traditional showing?</h4> <p>I&rsquo;ll do second showings of houses by bike if my buyers are interested or inclined. Touring a neighborhood by bike is much different than by car. The sights, sounds, smells, and flavor of a neighborhood by bike are quite simply imprinted in an unforgettable and stimulating way. My buyers will then have firsthand knowledge about the possibility of their kids being able to bike to school or to the commercial areas. Very important stuff when you think about it.</p> <p>I&rsquo;ll also lead Tuesday evening bike tours of the three different segments of the rail-trail network here. I&rsquo;ll point out and describe the railroad history and bits of archeology we come upon, talk about how the trail got built in terms of overcoming the initial opposition to it. And, of course, I point out the recent residential sales and the effects that the trail has had on the values and sales performance of various neighborhoods. All the money I collect for these tours go to local nonprofits, and I get an abundance of both buyer and seller leads from these tours.</p> <h4> What is your favorite characteristic of your neighborhood and why?</h4> <p>I&rsquo;m a transportation policy geek and I love the obscure and small transportation details that make a city livable.&nbsp;Here in Northampton, whenever you step off a sidewalk and into a crosswalk, traffic screeches to a halt.&nbsp;For many places in the United States, this is not the case.&nbsp;This basic cultural cue will transform your community.</p> <h4> For people who want to get more involved in their community, what steps would you advise them to take?</h4> <ol> <li> Volunteer on the bicycle and pedestrian committee for your community.</li> <li> Advocate to get a traffic-calming program underway.</li> <li> Organize a &ldquo;Complete Streets&rdquo; program.</li> <li> Work to convert that dead and derelict old railroad corridor into becoming something attractive and useful.</li> <li> We are real estate pros, and we must do real things. Stop golfing.</li> </ol> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>His extensive knowledge of the converted railroad-to-trail system in Northampton, Mass., has turned Craig Della Penna into the go-to expert on the history of his area (not to mention the go-to real estate pro).</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SC_railtrail.jpg" type="image/jpeg; length=96291">apr14_SC_railtrail.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SC_railtrail_0.jpg?1396968349" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_railtrail.jpg?1396968292" /> </div> </div> </div> <div class="field field-type-text field-field-main-image-credit"> <div class="field-label">Main Image Credit:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Courtesy of Craig Della Penna </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/first-person/street-cred/article/2014/04/ripple-effect-community-involvement">The Ripple Effect of Community Involvement</a> </div> <div class="field-item even"> <a href="/daily-news/2011/10/07/connecting-communities-one-trail-time">Connecting Communities One Trail at a Time</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/how-i-sold-it/article/2008/02/making-trail-success-out-dirt-road">Making a Trail of Success out of a Dirt Road</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Street Cred Mon, 07 Apr 2014 22:08:38 +0000 gwood 16002 at http://realtormag.realtor.org All’s Fair in Politics and Online Voting http://realtormag.realtor.org/30-under-30/article/2014/04/all-s-fair-in-politics-and-online-voting <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> This year’s 30 Under 30 Web Choice winner proved she can get more votes than even the most famous of political heavyweights. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 2, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>If there were a contest and the likely winner was a toss-up between Ginger Vereen and Sarah Palin &mdash; our money would be on Vereen. After all, she can get more votes.</p> <p>Vereen, named to the 2014 class of 30 Under 30, soared to victory in the online voting for Web Choice winner with a showing that bested last year&rsquo;s winner &mdash; who happened to have the backing of the one-time Republican vice-presidential candidate. Kristi Tanner Mock, the 2013 Web Choice winner, garnered 2,844 votes after Palin, a family friend and former client, <a href="/30-under-30/article/2013/04/web-choice-winner-gets-boost-famous-fan">vouched for her in a social media campaign</a> calling for votes for Mock.</p> <p>But Vereen came out on top this year with 3,014 votes, all thanks to her own sphere of influence and savvy marketing efforts &mdash; and no support from a powerhouse politician.</p> <p>Vereen was lucky to have the support of her local and state REALTOR&reg; associations, as well as Keller Williams offices helping to publicize the Web Choice voting. But she saw a big impact from her own marketing campaign.</p> <p>&ldquo;I planned and implemented a weeklong e-mail campaign, delivering varied messages using my database and social media to communicate with clients, friends, and contacts, requesting their support by voting for me,&rdquo; she said.</p> <p>But this was far more than a simple click-and-send campaign. Vereen created videos that she sent to her circle of friends, family, coworkers, and clients, expressing her personality and giving thanks for their support.</p> <p>Some of the videos were a little spicy:</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/xgxSLhDb4hY" width="560"></iframe></p> <p>And some were adorable:</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/jadMTb2JcM0" width="560"></iframe></p> <p>&ldquo;The videos and e-mails created were both humorous and sincere, meant to inform everyone just how much I appreciate them and also thank my clients, friends, contacts, and coworkers for their&nbsp;recognition of my work,&rdquo; Vereen says. &ldquo;I included videos that featured my twin nieces, Becca and Liz, my coworkers, members of the community, and past clients. Because I stay in constant communication with my sphere &mdash; both on and offline &mdash; it made enlisting their help a feasible task.&rdquo;</p> <p>Making it into the 30 Under 30, as well as winning the Web Choice contest, was a personal goal Vereen had for herself for a long time, she says.</p> <p>&ldquo;The fact that people took time out of their busy schedules to vote for me is humbling and extremely overwhelming,&rdquo; Vereen says. &ldquo;I am graced, fortunate, and privileged to have received this amount of support.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_30s_2014_1.jpg" type="image/jpeg; length=11892">mar14_30s_2014.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_30s_2014_2.jpg?1396463468" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/30-under-30/article/2014/03/announcing-30-under-30-class-2014">Announcing the 30 Under 30 Class of 2014</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> 30 Under 30 Wed, 02 Apr 2014 18:21:58 +0000 gwood 15981 at http://realtormag.realtor.org Concealed-Carry and Commercial Real Estate http://realtormag.realtor.org/commercial/feature/article/2014/04/concealed-carry-and-commercial-real-estate <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> There’s a lot for commercial property managers and real estate practitioners to consider when it comes to balancing building safety and gun-rights advocacy. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 2, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/vicki-gerson">Vicki Gerson</a> </div> </div> </div> <!--paging_filter--><p>Can posting a &ldquo;No guns allowed&rdquo; sign on your building put you on a high-risk list? Grass Roots North Carolina says it can.</p> <p>The nonprofit, all-volunteer organization is determined to defend people with concealed-carry permits who want to be allowed to carry their handguns into all bars and restaurants that serve alcohol&mdash;as long as they don&rsquo;t drink. With the passage of a controversial gun law in the state that took effect on Oct. 1, 2013, the owners of restaurants and bars who don&rsquo;t want guns in their businesses must post a sign. And those business owners who have posted signs are now listed on Grass Roots North Carolina&rsquo;s &ldquo;High Risk Restaurant List.&rdquo;</p> <p>&ldquo;We generate a notice to the merchant that they are being reported and give them a chance to remove signs before their business&rsquo; contact information is released to tens of thousands of gun rights supporters,&rdquo; says Paul Valone, president of the organization. &ldquo;We don&rsquo;t want gun owners to patronize these restaurants.&rdquo;</p> <p>Businesses such as The Smokin&rsquo; Cue and BS Jones Pub and Grill are both on Valone&rsquo;s list because of their no-weapons signs, and the owners of both establishments say they have no plans to take those signs down. However, Grass Roots North Carolina is taking credit for at least nine other businesses that have taken down their signs after being listed on its website. Those, which include three Buffalo Wild Wings restaurants, have been moved to a new list, titled &ldquo;Welcome Back.&rdquo;</p> <p>Of course, this is just how one group in one state is responding to laws requiring businesses to post signage representing their business stance on guns on the premises. Professionals who work in commercial real estate are approaching the issue from a variety of standpoints.</p> <p>Concealed-carry is now the law of the land. In <em>District of Columbia v. Heller</em> in 2008, the U.S. Supreme Court confirmed an individual&rsquo;s right to keep and bear arms in the nation&rsquo;s capital. Two years later, the court affirmed this ruling at the state level, denying local governments from interfering with an individual&rsquo;s rights to bear arms. After that point, areas with gun bans in place had to pass legislation that did not come into conflict with the court&rsquo;s ruling. Illinois was the last state in the nation to pass a concealed-carry law last July.&nbsp;</p> <p>Although it&rsquo;s now a hotly debated issue on the national level, states have been dealing with gun rights issues in local contexts for decades. In 1976, Georgia Governor Zell Miller introduced a concealed-carry law that would become a model for future state laws.</p> <p>While some states do not require any kind of permit to carry, many other states (such as Colorado and Nebraska) allow people to carry concealed weapons only with a proper permit. Florida has more than 1 million people who have concealed gun permits. However, in all these states, it&rsquo;s up to a building owner to prohibit concealed guns if they wish. In Missouri and Kansas, for example, most office buildings post signage forbidding firearms.</p> <p>Commercial building owners and managers are apprehensive about the concealed-carry laws in their various states, according to Ed Lowenbaum, president of Lowenbaum RET Inc., a Chicago-based company that represents businesses in leasing, building, and selling across the United States. &ldquo;Commercial property owners and property managers believe this is a liability issue. They are concerned about the safety of their employees and themselves, as well as anyone else who enters their property,&rdquo; he says.</p> <p>Many of Lowenbaum&rsquo;s commercial real estate clients are writing rules into their new leases that include barring people from bringing concealed weapons onto their premises. It is then up to the owners of the businesses, especially in multitenant buildings such as office towers, to make sure that this new rule is being enforced.</p> <p>&ldquo;By putting this clause in the lease, the building owner is placing the liability back onto the tenants and forcing them to monitor visitors and contractors,&rdquo; Lowenbaum says. He adds that, for existing tenants, property managers usually have a clause in their current leases that allows them to make additional changes and add rules and regulations.</p> <p>Lowenbaum says that in Texas, the issue is being addressed before a tenant even rents the space. Building owners are trying to avoid liability, he says; they don&rsquo;t want to be sued if someone is injured or killed on their property. &ldquo;Property owners aren&rsquo;t putting in metal detectors yet,&rdquo; says Lowenbaum. &ldquo;But all it takes is one bad situation and everything could change.&rdquo;</p> <p>&ldquo;There are many unknowns at this time because Illinois is working through the permit process and screening the applicants,&rdquo; says Chicago&rsquo;s Building Owners and Managers Association Executive Vice President Michael Cornicelli. He notes that in Texas, Ohio, and Illinois, for example, the law allows building owners to post signage&mdash;showing a handgun in a circle with a slash through the circle&mdash;to notify the public that they cannot bring weapons onto the premises. &ldquo;If the building owner doesn&rsquo;t post a sign, anyone can walk in with a concealed weapon as long as he or she has a permit.&rdquo;&nbsp;&nbsp;</p> <p>But what happens if a building has a sign posted stating no concealed weapons, and someone walks in with one anyway? Cornicelli says the situation raises more questions for those in commercial real estate: &ldquo;If a management employee notices a violation is occurring, what is his obligation? Should the violator be confronted? Should the person notify the police that this violation is occurring? What instructions has the commercial property owner given the management company as to what should be done?&rdquo;</p> <p>There are other gun-related issues outside of concealed carry that some commercial practitioners should be aware of. Utah&rsquo;s House Bill 76, would have allowed any individual to carry a weapon without having to obtain a concealed-carry permit, but it was ultimately vetoed by Gov. Gary Herbert. Meanwhile, Oklahoma instituted a law in 2012 that extends the right of a licensed person to openly carry a handgun, in addition to its concealed-carry law.</p> <p>Some commercial property owners allow tenants to make up their minds. David Malk, vice president at CRM Properties Group Ltd. in Deerfield, Ill., has not placed signs on any of their properties prohibiting concealed weapons. However, if a tenant wants to post such a sign, he has no objection as long as the signage is in compliance with all sign rules and regulations of the shopping center and the government. To date, none of his tenants have brought their concern about having concealed weapons in any of the shopping centers to his attention.</p> <p>Regardless of local sentiment, commercial practitioners should make sure that, however they choose to address this issue, they make themselves aware of the state and local laws that apply to their property.</p> <p>&ldquo;Currently, there isn&rsquo;t a national organization that is a repository for concealed weapons information about every state or for what steps each state is doing about concealed-carry guns, Cornicelli says. &ldquo;Building owners should contact their state police or local police where their building is located if they have any issues or questions about the concealed-carry law in their state.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>There&rsquo;s a lot for commercial property managers and real estate practitioners to consider when it comes to balancing building safety and gun-rights advocacy.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_C_conceal_carry.jpg" type="image/jpeg; length=60812">apr14_C_conceal_carry.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_C_conceal_carry_0.jpg?1397681402" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_C_conceal_carry.jpg?1397681417" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2014/03/04/illinois-agents-weigh-no-guns-signs-showings">Illinois Agents Weigh &#039;No Guns&#039; Signs at Showings</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/feature/article/2012/09/relationship-management-4-safety-essentials-every-agent-">Relationship Management: 4 Safety Essentials Every Agent Needs to Know </a> </div> <div class="field-item odd"> <a href="/commercial/feature/article/2009/09/new-market-means-new-legal-issues">New Market Means New Legal Issues</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Wed, 02 Apr 2014 19:32:25 +0000 mwhite 15982 at http://realtormag.realtor.org The Ripple Effect of Community Involvement http://realtormag.realtor.org/first-person/street-cred/article/2014/04/ripple-effect-community-involvement <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> It started with a simple bike corral. Now Chad Thompson shows his street cred through his involvement in charities, business associations, and environmental organizations in the Broad Ripple neighborhood of Indianapolis. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, April 2, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/meg-white">Meg White</a> </div> </div> </div> <!--paging_filter--><p><strong>Chad Thompson</strong><br /> Broker<br /> Carpenter REALTORS&reg;<br /> Indianapolis<br /> <a href="http://www.chadthompsonhomesales.com/" target="_blank">ChadThompsonHomeSales.com</a></p> <h4> Why did you decide to join the board of the environmental group Green Broad Ripple?</h4> <p>Broad Ripple is a very walkable, bike-friendly area. Our current mayor has been a huge advocate and has added many bike lanes into the city. We also connect up with the Monon Trail, which is a biking and walking path made from a former railroad track that leads from downtown Indianapolis all the way up to the northern suburbs. I love it. On nice days, I&rsquo;ll take the trail and ride my bike up to the office, so it&rsquo;s part of my commute at times.</p> <p>A couple years ago, we held a bike ride called Saddle Up to raise money to get bike corrals installed in Broad Ripple. This restaurateur in the community had entered Broad Ripple into this competition where a bike corral company was asking communities to explain why they were worthy of getting these bike corrals. So we won one free corral, and they gave us the option of buying a few more at a discount. So, we held this ride in order to raise the money to buy four total corrals.</p> <p>I had already joined the board of <a href="http://www.greenbroadripple.org" target="_blank">Green Broad Ripple</a>, a not-for-profit where the idea is to get people to think more about recycling, gardens, and other green activities. We also try to encourage the building of homes and businesses that are more green. They were organizing the event, and I helped plan the ride and get donations from local businesses.</p> <h4> You&rsquo;re also very involved in the local business community. Can you tell me what inspired that involvement?</h4> <p>My wife, I would say! She was involved in the community with the Indiana Recycling Coalition and that spurred my interest. I wanted to get involved in my immediate area where my office is located. I started with the board of Green Broad Ripple,and then over time I became more involved with the <a href="http://brva.org/" target="_blank">Broad Ripple Village Association</a>, which is the main group that helps with business development. I became a business member with them,and I just started the Broad Ripple Young Professionals Network with a few other younger businesspeople. We&rsquo;re having our first event in a couple weeks.</p> <p>I also help with a not-for-profit called <a href="http://www.joyshouse.org" target="_blank">Joy&rsquo;s House</a>. They basically take care of older people who have dementia and who live with their kids [who are] their caretakers. The kids will drop off their parents in the morning &mdash; and Joy&rsquo;s House has programs and activities &mdash;and then the family member will take them back to their homes at the end of the day.&nbsp;</p> <p>I committed this year to give a portion of every sale to their organization. I was volunteering more hands-on before, and my wife is still volunteering her time on site, but I decided to do something a little different this year. It&rsquo;s great to make this kind of commitment, because it helps Joy&rsquo;s House, but it also helps with marketing. They put me in one of their newsletters as a donor spotlight, and that lets people know that by working with me,they&rsquo;re also contributing to an organization that they care about.</p> <p>Being involved in all these things is also just part of the fun. I enjoy working with all these people. It&rsquo;s kind of a break from work.</p> <h4> What kind of impact does being involved in the local business community have on your real estate business?</h4> <p>It&rsquo;s a slow growth. People want to know that you&rsquo;re interested in the community development first, but then the business will grow with that recognition. I mean people now know what I do. People will recognize me for that.</p> <h4> How has being involved in greening your community helped make you a go-to person in the neighborhood?</h4> <p>Well, for example,there was a woman a few years ago that had a small garden she was interested in using. My wife and I helped her grow tomatoes in her garden, and then we sold them to local restaurants to help raise funds for the committee. Now, we didn&rsquo;t hardly make anything from it, maybe $100. But it was a fun way to get the word out. I think it helped more people in the community recognize our group as well. And it also brought people to me who were just interested in gardening.</p> <h4> <strong>Do you think that </strong><strong>a</strong><strong> real estate professional representing the industry on local boards can have a positive effect on home ownership? </strong></h4> <p>Absolutely. I started by becoming a spectator. I would listen when they had speakers and presenters. I was the only REALTOR&reg; at these things, so I definitely got to know the other businesses in different industries that have a lot of the same challenges I do. Being involved with all these other professionals, people are always asking me, &ldquo;How&rsquo;s the market doing in Broad Ripple?&rdquo; And I&rsquo;m becoming a pretty good resource for the organization.</p> <h4> What inspired you to create the Broad Ripple Young Professionals Network?</h4> <p>This spring, I was at a Broad Ripple Village Association gathering with members and residents of the community. We were just getting together to socialize, having appetizers and drinks at one of the local bars. Now, it&rsquo;s kind of an older crowd. A few of the younger people and myself were talking about how we need to spur the younger generation to get involved in the community. We got together and created the Broad Ripple Young Professionals Network. We have our first event coming up on April 10. We just started <a href="http://www.facebook.com/broadrippleyoungprofessionalsnetwork" target="_blank">our Facebook page</a>, and we already have 100 likes. So I&rsquo;m really excited about this. We&rsquo;re looking forward to the possibilities of this and compiling a whole laundry list of things we&rsquo;d like to do, like kayaking and yoga in the park. There&rsquo;s even this DJ school where you can go in and learn how to DJ. One of our members is going to the next couple&#39;s night at the DJ school to check it out. You just enjoy the camaraderie. So there&rsquo;s going to be a lot of different industry connections that are going to be made that benefit my business, and hopefully the businesses of everyone involved.</p> <h4> Tell me about your involvement in the Broad Ripple Home Tour.</h4> <p>The <a href="http://brva.org/events/broad-ripple-home-tour/" target="_blank">Broad Ripple Historic Home Tour</a> is an annual event; it&rsquo;s in September this year. It will be the 10-year anniversary of the event, and it&rsquo;s my first year actually on the committee. My office is located in the middle of this community, so the last couple of years, we offered up our office for restrooms to be used by the people taking the tour. This year,I&#39;m trying to push a little more activity around the office, like ticket sales, food trucks, and other refreshments to facilitate the tour and to get people into our office. I mean, we&rsquo;re not selling anything, but people are going to know it&rsquo;s a real estate office.</p> <p>We&rsquo;re also hosting a Friday night preview party this year, so that&rsquo;s going to be hopefully another added moneymaker for the committee. We&rsquo;ll have donated food and drinks, maybe some live music. One of the homes will open nearby for a preview.</p> <p>We&rsquo;re an older neighborhood; most of the homes are around 1920s to 1950s construction. It&rsquo;s a self-guided tour with a map and information that has attracted around 800 or 900 people in the past. People on the committee help write up the history of the homes in little booklets, so it&rsquo;s really fun to read and learn about them on the tour.</p> <h4> What kind of advice would you give other real estate pros who want to get involved but aren&rsquo;t sure how to begin?</h4> <p>I would definitely say that it&rsquo;s worth getting involved. At first, it can be hard to know where to start. I was kind of at a loss. You don&rsquo;t quite know how to get involved. But really, it&rsquo;s a matter of reaching out to someone who&rsquo;s already involved and asking, &ldquo;How can I help?&rdquo; Those people love to bring new people in. If you find something that&rsquo;s interesting to you, be it a home tour or charity or whatever, you find someone who&rsquo;s working there and ask. They might come back to you with a &ldquo;Well, how do you want to help?&rdquo; So it can be challenging, but when you start brainstorming with these people and going to the meetings regularly, it absolutely helps not only the community itself, but you do get people who recognize you and your business.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>It started with a simple bike corral. Now Chad Thompson shows his street cred through his involvement in charities, business associations, and environmental organizations in the Broad Ripple neighborhood of Indianapolis.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SC_ripple.jpeg" type="image/jpeg; length=334436">apr14_SC_ripple.jpeg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_SC_ripple_0.jpeg?1396385051" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/apr14_LP_ripple.jpg?1396385026" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2013/09/09/respite-for-elderly-and-their-caregivers">Respite for the Elderly and Their Caregivers</a> </div> <div class="field-item even"> <a href="/daily-news/2013/01/16/more-commuters-eye-bike-friendly-housing">More Commuters Eye Bike-Friendly Housing</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2009/11/agents-change-promoting-green-real-estate">Agents of Change: Promoting Green in Real Estate</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Street Cred Tue, 01 Apr 2014 20:25:11 +0000 mwhite 15973 at http://realtormag.realtor.org Announcing the 30 Under 30 Class of 2014 http://realtormag.realtor.org/30-under-30/article/2014/03/announcing-30-under-30-class-2014 <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Meet this year’s group of accomplished young professionals from throughout the U.S., and for the first time, Canada. Their full profiles will appear in the May/June issue of REALTOR® Magazine. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Monday, March 31, 2014</span> </div> </div> </div> </fieldset> <!--paging_filter--><p>REALTOR&reg; Magazine is pleased to announce the honorees in this year&rsquo;s class of 30 Under 30. These hard-working young professionals come from a diverse array of markets and real estate specialties. They put their customers first, and are champions for their communities.</p> <p>You&rsquo;ll have the opportunity to learn more about each of these honorees in the May/June issue of REALTOR&reg; Magazine.</p> <p>Thanks to all who participated in the annual, week-long voting period from March 21-28 to help us determine this year&rsquo;s Web Choice Winner. Congratulations to <a href="/30-under-30/finalist/2014/03/ginger-vereen">Ginger Vereen</a>, who took the top prize by gathering 3,014 votes. Stay tuned for a REALTOR&reg; Magazine online exclusive about how Vereen accomplished this feat.</p> <p>Congratulations to the 2014 Class of 30 Under 30!</p> <table border="0" cellpadding="0" cellspacing="10" width="100%"> <tbody> <tr> <td valign="top" width="50%"> <p><a href="/30-under-30/finalist/2014/03/jennifer-anderson"><strong>Jennifer Anderson</strong></a><br /> Sereno Group<br /> Palo Alto, Calif.</p> <p><a href="/30-under-30/finalist/2014/03/philip-b-becker"><strong>Philip Becker</strong></a><br /> Becker Properties<br /> San Antonio, Texas</p> <p><span style="display: none;">&nbsp;</span><span style="display: none;">&nbsp;</span><span style="display: none;">&nbsp;</span><a href="/30-under-30/finalist/2014/03/jordan-r-bennett"><strong>Jordan Bennett</strong></a><br /> Keller Williams Realty<br /> Laguna Hills, Calif.</p> <p><a href="/30-under-30/finalist/2014/03/lindsey-bergeron"><strong>Lindsey Bergeron</strong></a><br /> Jack White Real Estate, Eagle River<br /> Eagle River, Alaska</p> <p><a href="/30-under-30/finalist/2014/03/ian-charlebois"><strong>Ian Charlebois</strong></a><br /> RE/MAX Citywide Realty Inc.<br /> Ottawa, Ontario, Canada</p> <p><a href="/30-under-30/finalist/2014/03/krista-clark"><strong>Krista Clark</strong></a><br /> Century 21 Signature<br /> Newton, Iowa</p> <p><a href="/30-under-30/finalist/2014/03/constance-cj-davis"><strong>CJ Davis</strong></a><br /> Long &amp; Foster Real Estate, Inc.<br /> Washington, D.C.</p> <p><a href="/30-under-30/finalist/2014/03/daan-de-raedt"><strong>Daan De Raedt</strong></a><br /> RE/MAX Allegiance<br /> Arlington, Va.</p> <p><a href="/30-under-30/finalist/2014/03/ashley-dietch"><strong>Ashley Dietch</strong></a><br /> Keller Williams Realty<br /> Grand Rapids, Mich.</p> <p><a href="/30-under-30/finalist/2014/03/stefan-patrick-doerrfeld"><strong>Stefan Patrick Doerrfeld</strong></a><br /> Coldwell Banker Hedges Corridor<br /> Cedar Rapids, Iowa</p> <p><a href="/30-under-30/finalist/2014/03/robert-bo-draughon"><strong>Bo Draughon</strong></a><br /> Keller Williams Realty Trussville<br /> Trussville, Ala.</p> <p><a href="/30-under-30/finalist/2014/03/kathryn-early"><strong>Kathryn Early</strong></a><br /> Coco, Early &amp; Associates<br /> Methuen, Mass.</p> <p><a href="/30-under-30/finalist/2014/03/lucas-l-edington"><strong>Lucas Edington</strong></a><br /> Mossy Oak Properties<br /> Poplar Bluff, Mo.</p> <p><a href="/30-under-30/finalist/2014/03/ivan-estrada"><strong>Ivan Estrada</strong></a><br /> Keller Williams Realty-Sunset<br /> Los Angeles</p> <p><a href="/30-under-30/finalist/2014/03/casselyn-feinstein"><strong>Casselyn Feinstein</strong></a><br /> ERA Team Feinstein LLC<br /> Hinsdale, Ill.</p> </td> <td valign="top" width="50%"> <p><a href="/30-under-30/finalist/2014/03/stephanie-finch"><strong>Stephanie Finch</strong></a><br /> Martha Turner Sotheby&#39;s International Realty<br /> Houston, Texas</p> <p><a href="/30-under-30/finalist/2014/03/juan-carlos-german"><strong>Juan Carlos German</strong></a><br /> Carlos German &amp; Team, Inc.<br /> Kissimmee, Fla.</p> <p><a href="/30-under-30/finalist/2014/03/brett-henry"><strong>Brett Henry</strong></a><br /> Simple Choice Real Estate<br /> Orem, Utah</p> <p><a href="/30-under-30/finalist/2014/03/ryan-lajoie"><strong>Ryan Lajoie</strong></a><br /> Johnston &amp; Associates Real Estate<br /> Thompson, Conn.</p> <p><a href="/30-under-30/finalist/2014/03/kristee-lauren-leonard"><strong>Kristee Lauren Leonard</strong></a><br /> The Leaders Realty, LLC<br /> Austin, Texas</p> <p><a href="/30-under-30/finalist/2014/03/ron-mangas-jr"><strong>Ron Mangas, Jr.</strong></a><br /> TTR Sotheby&rsquo;s International Realty<br /> Washington, D.C.</p> <p><a href="/30-under-30/finalist/2014/03/jenn-mueller"><strong>Jenn Mueller</strong></a><br /> John L. Scott Real Estate<br /> Redmond, Wash.</p> <p><a href="/30-under-30/finalist/2014/03/christopher-orth"><strong>Christopher Orth</strong></a><br /> Coldwell Banker Hearthside<br /> Philadelphia, Penn.</p> <p><a href="/30-under-30/finalist/2014/03/janice-overbeck"><strong>Janice Overbeck</strong></a><br /> Atlanta Fine Homes, Sotheby&#39;s Intl. Realty<br /> Atlanta, Ga.</p> <p><a href="/30-under-30/finalist/2014/03/kelamar-svoboda"><strong>Kelamar Svoboda</strong></a><br /> Century 21 Affiliated<br /> Wauwatosa, Wisc.</p> <p><a href="/30-under-30/finalist/2014/03/kyle-swanson"><strong>Kyle Swanson</strong></a><br /> Counselor Realty of Rochester<br /> Rochester, Minn.</p> <p><a href="/30-under-30/finalist/2014/03/sarah-tadlock"><strong>Sarah Tadlock</strong></a><br /> Dielmann Sotheby&rsquo;s International Realty<br /> St. Louis, Mo.</p> <p><a href="/30-under-30/finalist/2014/03/rebecca-thomson"><strong>Rebecca Thomson</strong></a><br /> Jameson Sotheby&#39;s International Realty<br /> Chicago, Ill.</p> <p><a href="/30-under-30/finalist/2014/03/ginger-vereen"><strong>Ginger Vereen</strong></a><br /> Keller Williams Preferred Realty<br /> Raleigh, N.C.</p> <p><a href="/30-under-30/finalist/2014/03/kyle-zimbro"><strong>Kyle Zimbro</strong></a><br /> Zimbro Realty Inc.<br /> Phelan, Calif.</p> </td> </tr> </tbody> </table> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Meet this year&rsquo;s group of accomplished young professionals from throughout the U.S., and for the first time, Canada. Their full profiles will appear in the May/June issue of REALTOR&reg; Magazine.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_30s_2014.jpg" type="image/jpeg; length=42724">mar14_30s_2014.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_30s_2014_0.jpg?1396277607" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> 30 Under 30 Fri, 28 Mar 2014 22:08:53 +0000 echristoffer 15960 at http://realtormag.realtor.org Free Marketing Communications Tools http://realtormag.realtor.org/product-guide/marketing/article/2014/03/free-marketing-communications-tools <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Check out these tools that can help shape your online communications — they don’t cost a thing. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p>Before you spend any money, make sure you&rsquo;re taking full advantage of tools that are freely available to you. To make each an effective communications channel, it&rsquo;s worth a considerable investment of time and effort.</p> <h4> Blog Platforms</h4> <ul> <li> <a href="http://www.blogger.com/" target="_blank">Blogger.com</a></li> <li> <a href="http://www.wordpress.com/" target="_blank">WordPress.com</a></li> <li> <a href="http://www.wordpress.org/" target="_blank">WordPress.org</a></li> </ul> <p>These are the most popular blog platforms; they provide free tools for managing and editing blog posts and comments as well as incorporating graphicsinto articles. WordPress.com is a platform that lets you create a basic blog that&rsquo;s hosted on the site. WordPress.org provides a free software program you can download for designing and managing a customized blog with many more features, but it requires your own hosting account.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Should You Pay for E-Marketing Solutions?</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Keys to Effective Online Communication</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How Others Are Marketing Themselves</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Going Beyond Basic E-Marketing With High-Level Tools</a></li> </ul> </blockquote> <h4> NAR Tools for REALTORS&reg;</h4> <p>Membership in the National Association of REALTORS&reg; entitles you to several free tools for more effective communications online.</p> <ul> <li> The <a href="http://blogsignup.realtor.com/" target="_blank">REALTOR&reg; blogging platform</a> is a free platform for designing and managing a REALTOR&reg; Featured Blog on realtor.com&reg;, where posts may be featured on the &ldquo;Let&rsquo;s Talk Real Estate&rdquo; section of the site for consumers.</li> <li> The <a href="http://support.realtor.com/training/facebook/social-connections-app/menu-id-114" target="_blank">Social Connections Facebook app</a> integrates the social networking in your marketing plans with real-time information on your market area, activity, and housing inventory.</li> <li> <a href="http://marketing.realtor.com/housing-trends-newsletter.php" target="_blank">Electronic newsletters</a> give you free, personally branded Housing Trends electronic newsletters for distribution to clients by e-mail.</li> <li> <a href="http://www.realtor.com/collaborate/" target="_blank">Branded apps</a> are for owners of iOS and Android devices with the realtor.com&reg; mobile search app, customized with your personal contact information.</li> </ul> <h4> Website-Building Software</h4> <p>A variety of free and inexpensive tools and templates help you create a basic website as the hub of your online marketing efforts. Some include limited hosting, and most offer upgrade options for an extra cost.</p> <ul> <li> <a href="http://www.simplesite.com/default.aspx?culturekey=en-US" target="_blank">SimpleSite</a> is a three-step solution for easily building a site from a selection of design themes and templates. Then you can add your content.</li> <li> <a href="http://www.google.com/sites/help/intl/en/overview.html" target="_blank">GoogleSites</a> is Google&rsquo;s app for building a template or custom-designed site that is hosted on Google&rsquo;s servers. It comes with optional integration with a Gmail account and Google Calendar.</li> <li> <a href="http://www.microsoft.com/web/webmatrix/" target="_blank">Microsoft Webmatrix</a>, available as a free download, provides a suite of tools for creating and managing a sophisticated website.</li> <li> <a href="http://www.quickandeasywebbuilder.com/" target="_blank">Quick &rsquo;n Easy Web Builder</a>, $29.95, provides tools for building and publishing a full website with many customizable features, without requiring any understanding of HTML coding.</li> </ul> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Check out these tools that can help shape your online communications &mdash; they don&rsquo;t cost a thing.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_5.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_6.jpg?1396035941" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_2.jpg?1396035946" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:47:11 +0000 gwood 15950 at http://realtormag.realtor.org Go Beyond Basic E-Marketing http://realtormag.realtor.org/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Fee-based services like these provide real estate–specific solutions for particular channels of marketing communications. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p><strong>Drip365</strong><br /> Properties Online LLC<br /> <em><a href="http://www.drip365.com/" target="_blank"><u>www.drip365.com</u></a> </em><br /> $49 setup fee; $19.95-per-month subscription fee</p> <p>This automated drip marketing system provides tools for developing and managing an e-mail campaign. Supports an unlimited number of contacts and includes customizable e-mail templates for promoting listings and communicating with buyers, sellers, and former clients.</p> <p><strong>eMerge Consumer Touch Campaign for Real Estate</strong><br /> NMD Inc.<br /> <em><a href="http://www.easyemerge.com/real-estate" target="_blank"><u>www.easyemerge.com/real-estate</u></a><br /> </em>$99 a month with one-year subscription</p> <p>Designed to make online communications more manageable, the basic package provides tools for automated &ldquo;touch campaigns&rdquo; targeting consumers through branded e-mail and social media. It includes a content library, contact forms for a website, social media integration, and blog and activity reports. Add-on modules are available for agent-recruitment campaigns, surveys, and marketing campaigns using text messaging.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Should You Pay for E-Marketing Solutions?</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Keys to Effective Online Communication</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How Others Are Marketing Themselves</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Free Marketing Communications Tools</a></li> </ul> </blockquote> <p><strong>HomeActions</strong><em><a href="http://www.homeactions.com/" target="_blank"><br /> <u>www.homeactions.com</u></a><br /> </em>$495 a year, or $40 a month with $95 setup fee</p> <p>This marketing tool is built around a customizable branded electronic newsletter distributed by e-mail. It provides articles on home management and space for subscriber-generated content and includes tools to publish and promote newsletter content on social networks and report analytics to track effectiveness of campaigns.</p> <p><strong>IXActContact</strong><br /> IXActContact Solutions<br /> <em><a href="http://www.ixactcontact.com/" target="_blank"><u>www.ixactcontact.com</u></a><br /> </em>$34.95 a month</p> <p>This cloud-based real estate contact and customer relationship management solution includes tools for developing and managing drip marketing campaigns. It provides customizable templates for e-newsletters and campaigns targeting buyers, sellers, FSBOs, and prospects. Tracking features provide feedback on which recipients opened and read e-mails, as well as what links they clicked.</p> <p><strong>RealSocial</strong><br /> Run On Productions/Pinderama Design<br /> <em><a href="http://realsocialmediamarketing.com/" target="_blank"><u>realsocialmediamarketing.com</u></a><br /> </em>$199 a month with six-month subscription</p> <p>This company works with real estate professionals to develop and manage social media marketing campaigns on the most popular social networks. Services include regularly scheduled posts, enrollment in online groups, promotions, activity reports, and advice on how to engage leads generated through these efforts.</p> <h4> Real Estate Marketing Suites</h4> <p>The most expensive solutions are also the most comprehensive, with modules for all or most channels of communicating and marketing property and services across the Web.</p> <p>A few of the many companies offering these suites are included here to give you an idea of the range of solutions and costs.</p> <p><strong>AgentPro<br /> </strong>AgentImage<br /> <em><a href="http://www.agentimage.com/" target="_blank"><u>www.agentimage.com</u></a><br /> </em>$14.99 set-up fee, then $49.99-per-month subscription fee</p> <p>This basic version of AgentImage&rsquo;s marketing solution provides templates for building a website along with tools to promote it. Standard features include Web and mobile versions of the site, SEO, a WordPress blog, integrated social media marketing, MLS listings import, and lead capture forms. Upgrade options include search engine marketing and custom site design.</p> <p><strong>Point2 Express<br /> </strong>Yardi Systems<br /> <em><a href="http://www.point2.com/products/point2agent/" target="_blank"><u>http://www.point2.com/products/point2agent/</u></a><br /> </em>$199 a year</p> <p>The basic configuration of Point2 Express combines website-building templates with tools for promoting services and listings across the Web. Includes customizable site templates, lead capture forms, contact management and automated e-mail marketing campaigns, listings syndication to top property search portals, integrated social media marketing, and a Facebook listings app.</p> <p><strong>PropertyPulse Professional<br /> </strong>z57 Internet Solutions<br /> <em><a href="https://www.z57.com/packages-2/" target="_blank"><u>https://www.z57.com/packages-2/</u></a><br /> </em>Packages start around $49 a month; setup costs vary, based on location and IDX availability</p> <p>This version of z57&rsquo;s Web marketing solution combines tools for building and managing a real estate website with social media marketing. It provides customizable templates for the website, a mobile version, integrated blog, lead capture forms, and drip marketing campaigns. Its social media component provides a custom Facebook page with an automatic post generator and lead capture tools.</p> <p><strong>SharperAgent<br /> </strong>Market Leader<br /> <em><a href="http://www.sharperagent.com/products/" target="_blank"><u>www.sharperagent.com/products/</u></a><br /> </em>$39.95 a month, or $29.95 a month with annual subscription</p> <p>This marketing program combines online and offline communications to cultivate and manage relations with clients and prospects. It includes contact management, e-mail drip marketing, electronic newsletter, social networking, and print marketing campaigns.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Fee-based services like these provide real estate&ndash;specific solutions for particular channels of marketing communications.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_7.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_8.jpg?1396035968" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_3.jpg?1396035974" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:58:05 +0000 gwood 15951 at http://realtormag.realtor.org How Others Are Marketing Themselves http://realtormag.realtor.org/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Here are a couple of examples of how real estate professionals are focusing their online communications. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><h4> Building a Community</h4> <p>&ldquo;I&rsquo;m trying to use my [Facebook] <a href="https://www.facebook.com/AndreaBrovettosRealEstateCorner" target="_blank">fan page</a> for business now,&rdquo; says Andrea Brovetto, GRI, SRES, an agent with Coach, REALTORS&reg;, in Huntington, N.Y. &ldquo;I&rsquo;m not looking at it as something to get clients now as much as a tool for making people aware that I am there when they do need help in real estate.&rdquo; She hopes that the questions, information, and photos that she posts on Facebook will create a community where visitors will interact with her and each other. It will take time to know if it&rsquo;s effective, but she&rsquo;s pleased with the effort so far. &ldquo;I like to do what I can to help people,&rdquo; Brovetto explains. &ldquo;Hopefully that will keep them interested enough to remember me when they or someone they know needs an agent.&rdquo;</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Should You Pay for E-Marketing Solutions?</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Keys to Effective Online Communication</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Free Marketing Communications Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Going Beyond Basic E-Marketing With High-Level Tools</a></li> </ul> </blockquote> <h4> The Power of the Blog</h4> <p>Troy Schuyler developed his communications strategy after years of experimenting. &ldquo;For me, blogging is No. 1, hands down,&rdquo; says Schuyler, an associate broker with Century 21 The Neil Company Real Estate in Roseburg, Ore. &ldquo;Social media is secondary, more as a way of promoting my blog, which is the focus of my website.&rdquo; Schuyler tries to post something new every day. To boost search engine placement, he uses keyword ranking tools to gauge potential interest on topics before writing. &ldquo;Every phone call I get, I ask people why they&rsquo;re calling me,&rdquo; he explains. &ldquo;Almost always they say, &lsquo;Well I was looking online...&rsquo; and found me through something I had put in my blog.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Here are a couple of examples of how real estate professionals are focusing their online communications.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_3.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_4.jpg?1396035913" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_1.jpg?1396035918" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:37:40 +0000 gwood 15949 at http://realtormag.realtor.org Keys to Effective Online Communication http://realtormag.realtor.org/product-guide/marketing/article/2014/03/keys-effective-online-communication <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Try these techniques to find and develop your voice. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p><strong>Good Habits: </strong>Make a commitment to write regularly, and you&rsquo;ll find your voice. The power of marketing communications comes only through persistence and consistency in your message and delivery. Effective blogging is an ongoing process, while website content needs a yearly refresh, and you should update social media throughout the week.</p> <p><strong>Keep It Relevant:</strong> Remember why buyers and sellers want to hear from you. They want to know what you can teach them about your market and the buying and selling process. Share your enthusiasm and talk up all you do to help clients.</p> <p><strong>Invite In and Opt-Out:</strong> Don&rsquo;t assume everyone who contacts you wants to be on the receiving end of your drip marketing campaign or electronic newsletter. Ask before adding anyone to your mailing list, and make it easy for subscribers to opt out. If you ignore this simple courtesy, your campaigns could work against you.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Should You Pay for E-Marketing Solutions?</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How Others Are Marketing Themselves</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Free Marketing Communications Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Going Beyond Basic E-Marketing With High-Level Tools</a></li> </ul> </blockquote> <p><strong>Remember Mobile:</strong> Whatever apps you use to communicate online, make sure each is optimized for mobile devices. If your messages don&rsquo;t display well on smartphones and tablets, they may be missed.</p> <p><strong>Answer When Asked:</strong> The point of online communications is to motivate people to reach out to you. When someone does, answer ASAP using the medium they used to contact you, unless they request otherwise. Nothing speaks better of your professionalism than a prompt, thorough response.</p> <h4> Some Terms You&rsquo;ll Hear</h4> <p><strong>Branding:</strong>All of the materials and activities you use to establish and promote your &ldquo;brand.&rdquo; On the Internet, this encompasses all that you use to communicate with clients, prospects, and the general public.</p> <p><strong>Drip Marketing: </strong>An automated marketing campaign, administered through e-mail or regular mail, that delivers content to recipients on a scheduled basis as a way of keeping your name and contact information fresh in their minds.</p> <p><strong>Touchpoint:</strong> Each instance in which an existing or potential client sees or comes in contact with anything representing you.</p> <p><strong>Search Marketing:</strong> A strategy to improve placement in search engine results. It entails search engine optimization and fee-based services such as pay-per-click advertising based on keywords.</p> <p><strong>Syndication:</strong> The automated distribution of online content, such as a blog post or listing information, to multiple destinations.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Try these techniques to find and develop your voice.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_0.jpg?1396036167" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing.jpg?1396036172" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:33:46 +0000 gwood 15948 at http://realtormag.realtor.org Product Guide: 2014 E-Marketing Tools http://realtormag.realtor.org/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Marketing yourself on the Web is a multifaceted challenge. Let us help you find the right tools to help you maintain a competitive edge on the vast landscape of the Internet. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p>The Web is the first place most of today&rsquo;s buyers and sellers begin exploring the real estate market. So with all the real estate information out there, how can you have the most effective online marketing so that you&rsquo;re the person they turn to first?</p> <p>It&rsquo;s a communications challenge, really: employing some combination of online tools to convince buyers and sellers why you, among all competitors, are their best ally.</p> <p>&ldquo;There are two big hurdles,&rdquo; says Rudy McCormick, a real estate professional turned Web developer and consultant with online marketing firm <a href="http://www.localmattersdigital.com/" target="_blank">Local Matters Digital</a>. &ldquo;Web marketing is very time-consuming, and not many real estate professionals understand how to do it well.&rdquo;</p> <p>It starts by ensuring that there is accurate and current information on every Web directory about how to contact you and find you online, McCormick says. The rest depends on how much time and effort you&rsquo;re willing to commit to your communications efforts, as well as how much you&rsquo;re willing to entrust to professional service providers.</p> <p>In this guide, you&rsquo;ll find:</p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions">Tips on how to determine what you should pay for e-marketing solutions.</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Techniques for developing your marketing voice.</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How your peers use e-marketing.</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Basic, free e-marketing tools.</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Tools for more robust, high-level e-marketing.</a></li> </ul> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Marketing yourself on the Web is a multifaceted challenge. Let us help you find the right tools to help you maintain a competitive edge on the vast landscape of the Internet.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_9.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_10.jpg?1396035997" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_4.jpg?1396036002" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:12:13 +0000 gwood 15944 at http://realtormag.realtor.org Should You Pay for E-Marketing Solutions? http://realtormag.realtor.org/product-guide/marketing/article/2014/03/should-you-pay-for-e-marketing-solutions <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> There are plenty of options that are both free and fee-based. You have to decide which aspects of online marketing you’d rather not spend your own time doing. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 28, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/michael-antoniak">Michael Antoniak</a> </div> </div> </div> <!--paging_filter--><p>Being effective at Web communications requires a cohesive strategy across multiple channels: website, blog, e-mail, drip marketing, electronic newsletters, and social media platforms.</p> <p>Solutions for all of these types of communications, both free and fee-based, are available for download on the Internet.Explore the features of several of them, but before deciding whether to buy one, consider the time and effort each communications channel requires. Where does it make sense to do it yourself, and where should you subscribe to a service or hire a professional marketing consultant?</p> <p>Whatever you choose, the value of speaking with a consistent voice across all channels is of the utmost importance. Whether you promote yourself as the first-time buyers&rsquo; best friend or the luxury home specialist, all your communications should project your personality, focus, and expertise. You can&rsquo;t get that from canned content.</p> <blockquote> <p><strong>In This Guide: </strong></p> <ul> <li> <a href="/product-guide/marketing/article/2014/03/product-guide-2014-e-marketing-tools">Introduction: 2014 E-Marketing Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/keys-effective-online-communication">Keys to Effective Online Communication</a></li> <li> <a href="/product-guide/marketing/article/2014/03/how-others-are-marketing-themselves">How Others Are Marketing Themselves</a></li> <li> <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">Free Marketing Communications Tools</a></li> <li> <a href="/product-guide/marketing/article/2014/03/go-beyond-basic-e-marketing">Going Beyond Basic E-Marketing With High-Level Tools</a></li> </ul> </blockquote> <p>There are several fully integrated marketing communications suites, specifically for real estate. You can subscribe to a single package for website development, content, search engine optimization, drip marketing, and so on. These are the most expensive solutions, often incurring both set-up costs and ongoing subscription fees.</p> <p>If you&rsquo;re not confident in any single suite, you can cherry-pick solutions from several vendors. As the product section shows, there are specialties in social media communication, drip marketing, electronic newsletters, and more. Customization options vary; make sure your competitors aren&rsquo;t using the same tools. Sending clients the same electronic newsletter as an associate at a competing brokerage won&rsquo;t speak well for either of you.</p> <p>Before you subscribe to any fee-based service, look for free or low-cost alternatives. Search for real estate e-mail templates, for example. As a member of the National Association of REALTORS&reg;, you have access to <a href="/product-guide/marketing/article/2014/03/free-marketing-communications-tools">free tools for blogging, social media management, and electronic newsletters</a>.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>There are plenty of options that are both free and fee-based. You have to decide which aspects of online marketing you&rsquo;d rather not spend your own time doing.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_1.jpg" type="image/jpeg; length=53349">mar14_PG_emarketing.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_PG_emarketing_2.jpg?1396035847" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_PG_emarketing_0.jpg?1396035853" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Marketing Marketing Thu, 27 Mar 2014 21:21:23 +0000 gwood 15945 at http://realtormag.realtor.org Staying ‘Boston Strong’ http://realtormag.realtor.org/first-person/powerofr/article/2014/03/staying-boston-strong <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> REALTORS® are making sure this year’s Boston Marathon is a time of celebration, and there’s a way you can get involved, no matter where you are. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Thursday, March 27, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/graham-wood">Graham Wood</a> </div> </div> </div> <!--paging_filter--><p>&ldquo;Fear&rdquo; isn&rsquo;t in Boston&rsquo;s vocabulary.</p> <p>A city crippled by two devastating bombings at last year&rsquo;s Boston Marathon came out strong &mdash; &ldquo;<a href="http://www.staystrongbostonstrong.org/" target="_blank">Boston Strong</a>,&rdquo; to be precise &mdash; on the other end. Boston residents rallied with Emerson College students to proliferate that memorable slogan in the days and weeks following the blasts at the marathon&rsquo;s finish line on Boylston Street that killed three and injured more than 260.</p> <p>Now, as the April 21 run of the 2014 Boston Marathon approaches, the city is preparing to stand together and celebrate &mdash; not mourn &mdash; its annual ritual. And at the forefront of the movement to make the Boston Marathon an event of pride are the area&rsquo;s REALTORS&reg;.</p> <blockquote> <p><strong>How Do You Show the #PowerofR?</strong></p> <p>Email REALTOR&reg; Magazine senior editor Graham Wood at <a href="mailto:gwood@realtors.org">gwood@realtors.org</a>, and tell us your story! Please include photos and/or videos of your project.</p> </blockquote> <p>Jared Wilk, a broker with Benoit, Misner, Simon &amp; Co. in Wellesley, Mass., is one who will be running for the first time in this year&rsquo;s Boston Marathon. Wilk, who is running to raise money for the Dana-Farber Cancer Institute in Boston, says he decided to enter the race after the bombs hit close to home last year.</p> <p>He was watching last year&rsquo;s marathon from a friend&rsquo;s roof deck at a building near the finish line. He heard the bombs go off, and shortly after, another friend, a doctor who was watching from the roof deck as well, rushed off to the hospital.</p> <p>&ldquo;I remember looking at my wife and saying, &lsquo;This is not good,&rsquo;&rdquo; Wilk recalls. &ldquo;We were in the part of the city that was on lockdown. We ended up walking home later that night.</p> <p>&ldquo;I made a promise to myself that day that I would run in 2014,&rdquo; he continues, &ldquo;in honor of my pride for this city.&rdquo;</p> <p><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/I-5hYAJpq8o" width="560"></iframe></p> <p>It&rsquo;s quite a promise he&rsquo;s made to himself. Wilk describes himself as anything but an athlete.</p> <p>&ldquo;I haven&rsquo;t run two miles since I was a freshman in high school,&rdquo; he says. Now he&rsquo;s running 40 miles a week to train for the marathon.</p> <p>&ldquo;It&rsquo;s a matter of standing up against people who think they can do whatever they want,&rdquo; Wilk says. &ldquo;You messed with the wrong city. You messed with the wrong people. That&rsquo;s what running means to me. It&rsquo;s about standing up for Boston, but also helping other communities get that same message across to people to stand strong.&rdquo;</p> <p>The REALTOR&reg; family is helping support members like Wilk who plan to run in this year&rsquo;s marathon for charity. The National Association of REALTORS&reg;, Massachusetts Association of REALTORS&reg;, and Greater Boston Association of REALTORS&reg; have banded together to put on a fundraiser to benefit REALTORS&reg; running in the marathon and their charities. The fundraiser, called <a href="https://www.marealtor.com/news/2014/02/28/realtors-running-for-a-cause" target="_blank">REALTORS&reg; Running for a Cause</a>, will be held April 6; tickets cost $75 or $100 with a commemorative T-shirt, and all proceeds will go toward One Fund Boston, which helps victims of the Boston Marathon bombings, Susan G. Komen for the Cure, and the various charities that REALTORS&reg; are running to support this year. The T-shirts are also available for purchase online at $35 apiece.</p> <p>Gary Rogers, 2014 NAR vice president of Region 1 &mdash; New England &mdash; and a principal organizer of REALTORS&reg; Running for a Cause, says he expects 140 to 150 attendees at the fundraiser. Organizers have set a fundraising goal of $25,000, he adds.</p> <p>&ldquo;Everybody here knows somebody that runs in the marathon,&rdquo; says Rogers, CRS, broker-owner of RE/MAX on the Charles in Waltham, Mass. &ldquo;One of my clients finished 48 seconds before the bombs went off [last year].</p> <p>&ldquo;We want to show support, exhibit to our members that we are a part of the fabric of our community,&rdquo; he says of the fundraiser. &ldquo;Our whole purpose here is not to create a PR event, but to show support in-house to our people, to thank them, literally, from the bottom of our hearts.&rdquo;</p> <p>Rogers says he and 2011 NAR Past President Ron Phipps found inspiration for the fundraiser from people who showed bravery during the difficult time of the bombings &mdash; people like Jacqui Webb.</p> <p>Webb, an agent with Century 21 Commonwealth in Winchester, Mass., was standing in the crowd at the site of the second explosion at the marathon last year. She suffered second- and third-degree burns and shrapnel wounds that caused &ldquo;three golf ball-sized holes in my legs,&rdquo; she says. Her fianc&eacute; lost one of his legs.</p> <p>So far, she&rsquo;s gone through 10 surgeries, with more to come. She hasn&rsquo;t been able to return to work full-time.</p> <p>&ldquo;It&rsquo;s been difficult,&rdquo; Webb says. &ldquo;Recovery has taken a lot longer than I originally thought. I never imagined I&rsquo;d still be going through surgeries.&rdquo;</p> <p>Her company and local association created a fund for her to help her with her medical needs. And in November, Webb met Rogers at the REALTORS&reg; Conference &amp; Expo in San Francisco, where he approached her about getting involved with the REALTORS&reg; Running for a Cause fundraiser, she says.</p> <p>Webb says she plans to attend this year&rsquo;s Boston Marathon at a party along the race&rsquo;s route. But she admits she&rsquo;s a little anxious.</p> <p>&ldquo;Loud noises still get to me,&rdquo; she says. &ldquo;I plan on staying inside. I don&rsquo;t think I&rsquo;ll go outside.&rdquo;</p> <p>Nevertheless, &ldquo;I have to go on,&rdquo; she says.</p> <p><em>To register for the REALTORS&reg; Running for a Cause fundraiser, or to buy a commemorate T-shirt online, </em><a href="https://marealtorportal.ramcoams.net/Meetings/Registration/MeetingDetails.aspx?mid=b614d1a2-e87d-4ffe-96ae-092505347ac2" target="_blank"><em>click here</em></a><em>(login or account setup required).</em></p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>REALTORS&reg; are making sure this year&rsquo;s Boston Marathon is a time of celebration, and there&rsquo;s a way you can get involved, no matter where you are.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_POR_Boston.jpg" type="image/jpeg; length=107052">mar14_POR_Boston.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_POR_Boston_0.jpg?1395934348" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_POR_Boston.jpg?1395934367" /> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> #PowerofR Thu, 27 Mar 2014 14:31:19 +0000 gwood 15941 at http://realtormag.realtor.org Build Sales Muscle by Expanding Comfort Zones http://realtormag.realtor.org/for-brokers/solutions/article/2014/03/build-sales-muscle-expanding-comfort-zones <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Think like an athlete: You’ll never improve your game if you don’t push yourself a little. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 21, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/jason-forrest">Jason Forrest</a> </div> </div> </div> <!--paging_filter--><p>Whether you&rsquo;re an agent or a broker, one of the biggest opportunities for personal and sales growth is to expand your comfort zone. Agents who are willing to push just a little further will have more success and be a welcome addition to any team. Likewise, one of the most valuable contributions brokers can make to the success of their team is to encourage and push agents to stretch their comfort zone and thus expand it.&nbsp;</p> <blockquote> <p>&ldquo;Life begins at the end of your comfort zone.&rdquo;<br /> &mdash;<em>Neale Donald Walsch</em></p> </blockquote> <p>Everyone&rsquo;s comfort zone changes over time.&nbsp;If you stay inside your comfort zone, it will shrink. On the other hand, if your step outside of your comfort zone, it will expand to re-encompass you.&nbsp;That&rsquo;s just the way comfort zones work.&nbsp;Understanding this principle is important to continual growth.</p> <p>Athletes are aware of this principle and embrace the vigorous training that continues to push them to greater achievements. No pain, no gain, right?&nbsp;For them, it&rsquo;s always about stretching&mdash;stretching muscles, endurance, skills, and knowledge in order to keep improving. Athletes know that if they stop training, they will regress to their old achievement levels very quickly.&nbsp;The sports world is too competitive for them to let that happen.&nbsp;</p> <p>The housing market is competitive, too. In order to keep winning, we need to have the same mind-set as a star athlete. We must approach comfort zones like athletes do; they don&rsquo;t start benching 300 pounds in the first session. But they don&rsquo;t quit when they reach their current limit, either.</p> <blockquote> <p>Want to learn how to transform from manager to coach? Sign up for Jason Forrest&rsquo;s <a href="http://www.forrestperformancegroup.com/speaking/seminars/" target="_blank">Leadership Sales Coaching: The Seminar</a> in Dallas, Texas this April 29-30.</p> </blockquote> <p>Brokers, if someone on your team has a hard time with follow-up calls, start small. Work together to make a goal of a certain number of calls in a day and work up from there.</p> <p>Agents, start with a skill set that you want to grow. Once you&rsquo;ve mastered it, you can add more &ldquo;weight&rdquo; (so to speak) and move on. Aim to expand your comfort zone 20 percent at each step.</p> <p>Don&rsquo;t go too far, because that causes burnout. But don&rsquo;t settle for less, or you&rsquo;ll end up stagnant. Push far enough for long enough, and you&rsquo;ll be benching (and selling) more than you ever thought possible.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Think like an athlete: You&rsquo;ll never improve your game if you don&rsquo;t push yourself a little.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_FB_muscle.jpg" type="image/jpeg; length=25182">mar14_FB_muscle.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_FB_muscle_0.jpg?1395758830" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_FB_muscle.jpg?1395758838" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/for-brokers/solutions/article/2013/09/push-or-pull-secret-leading-motivating-and-inspiring">Push or Pull? The Secret To Leading, Motivating, and Inspiring</a> </div> <div class="field-item even"> <a href="/for-brokers/solutions/article/2013/04/improving-results-ps-sales">Improving Results with the P&#039;s of Sales</a> </div> <div class="field-item odd"> <a href="/for-brokers/solutions/article/2014/02/science-and-art-selling">The Science—and Art—of Selling</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Solutions Thu, 20 Mar 2014 21:33:36 +0000 mwhite 15907 at http://realtormag.realtor.org Vacation Home Tip Sheet http://realtormag.realtor.org/home-and-design/feature/article/2014/03/vacation-home-tip-sheet <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Here are 6 factors your clients need to consider when investing in a second home. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Tuesday, March 18, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/barbara-ballinger">Barbara Ballinger</a> </div> </div> </div> <!--paging_filter--><p>While winter&rsquo;s chill is still in the air, spring is just days away and vacation-home shoppers are itching to find their slice of paradise.</p> <p>Help your contacts understand the differences in making this type of purchase versus a primary residence. Here are six key criteria to assess vacation choices, whether for personal use or an investment.</p> <p><strong>1. Keep costs within the budget. </strong>Advise buyers to qualify for a loan before looking, unless they pay all cash, says sales associate Nichi Dunphy with Better Homes &amp; Gardens Real Estate, Gary Greene, in Galveston, Texas. Then, help clients understand how much discretionary income they&rsquo;ll need, says Edward Kohlhepp, president of Kohlhepp Investment Advisors in Doylestown, Pa. For example, they&rsquo;ll need at least $30,000 annually to afford a $500,000 home comfortably, he says. Why so much? To cover the monthly mortgage, real estate taxes, assessments, regular maintenance, homeowners&rsquo; insurance, flood insurance, furnishings, a caretaker to watch the property if the owners don&rsquo;t live nearby, an emergency fund for disasters and major repairs, and travel costs. Also critical, he says, is that buyers not use retirement funds to fund the home; there&rsquo;s never a guarantee they&rsquo;ll recoup their money by renting out the property to vacationers.</p> <p>The good news, however, is that vacation homes come in many sizes and types &mdash; houses as big as the swanky Hamptons, N.Y., beach home in the movie &ldquo;Something&rsquo;s Gotta Give,&rdquo; to itsy-bitsy mobile cottages like <a href="http://www.canoebayescape.com/" target="_blank">Escape</a>, which measure under 400 square feet, are energy-efficient and can be set up in a day.</p> <p><strong>2. Determine the frequency of use. </strong>The amount of time your clients will spend in their vacation home depends on the individual and family and the investment and rental potential. Some think they need to go every weekend to justify the expenses, while others are fine just visiting in summer or winter. Distance will play a factor for your clients. &ldquo;Driving one to two hours from Houston to Galveston is easy, but from Dallas that can mean five hours,&rdquo; Dunphy says. Some clients may also hope their grown children and grandkids will visit for multigenerational gatherings, so you&rsquo;ll want to work with them on finding the best second-home location to make that practical.</p> <p><strong>3. Pick the right location.</strong> What makes one vacation locale more appealing to buyers than another largely depends on the clients&rsquo; interests. In Sonoma, Calif.&rsquo;s wine country, a typical buyer&rsquo;s wish list includes a departure from the urban life that many commute from, along with mountain or vineyard views and room for guests, says Gerrett Snedaker, CRB, senior vice president of North Bay Wine Country Group, Better Homes &amp; Gardens Real Estate, Sonoma. While in Benton Harbor, Mich., there are multiple attractions of water, beaches, an 18-hole, PGA-quality golf course, wine trail, and proximity to many cities such as Detroit, Chicago, and Indianapolis, says Kerry Wright, a broker with Harbor Shores.</p> <p><strong>4. Understand upkeep. </strong>A big lawn needs mowing, lots of square footage means more cleaning, a pool requires maintenance &mdash; make sure your clients have a realistic picture of the upkeep a property will require. &ldquo;I&rsquo;m definitely hearing buyers think more about care. They&rsquo;ll say, &lsquo;This siding has to be painted every few years, while vinyl wouldn&rsquo;t,&rsquo;&rdquo; Dunphy says. Some communities like Harbor Shores are trying to remove some of the burden by offering landscape services through its homeowners&rsquo; association and by developing smaller, more efficient homes and condos, says Wright.</p> <p><strong>5. Research rental potential and costs. </strong>If income is the prime motivation, buyers should know that demand and dollars fluctuate with the economy, weather, location, number of bedrooms and bathrooms, and amenities. Buyers need to remove emotion from their purchase choice and pick what appeals to the widest target market rather than what they want for themselves, says Heather Bayer, a blogger with <a href="http://www.vacationhomerentals.com/" target="_blank">Vacationhomerentals.com</a>. &ldquo;In Orlando, even if close to the Disney amusement parks, a house should have a pool and southern exposure and be large enough to accommodate a family,&rdquo; she says. Buyers also need to know whether their homeowners&rsquo; association permits renting out a property, what their own comfort level is about having children or pets in tow, and whether they&rsquo;ll need to split proceeds with a rental service or property manager &mdash; sometimes by as much as 50 percent of the take. They&rsquo;ll also need renter&rsquo;s insurance.</p> <p><strong>6. Think about resale and changing needs.</strong> Help potential home owners research sales, prices, and trends. Condos, which have seen their popularity rise and fall in Galveston, are desirable once again, and the city now benefits from the proximity of Houston, which has become one of the country&rsquo;s hottest markets. &ldquo;We have 48,000 living here year round, but that swells to more than 100,000 in summer,&rdquo; Dunphy says. Family needs also change. Little kids may willingly head out with parents but teenagers less so, and multigenerational families often require more space.</p> <p>Having a keen understanding of your second-home market coupled with meeting the needs of your individual clients will help you help them find success with a vacation property.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Here are 6 factors your clients need to consider when investing in a second home.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_HD_vacation_home.jpg" type="image/jpeg; length=94783">mar14_HD_vacation_home.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_HD_vacation_home_0.jpg?1395175012" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_HD_vacation_home.jpg?1395175031" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/home-and-design/architecture-coach/article/2014/02/taking-root-new-garden-trends-in-2014">Taking Root: New Garden Trends in 2014</a> </div> <div class="field-item even"> <a href="/daily-news/2014/01/17/investors-target-ski-towns-for-rental-properties">Investors Target Ski Towns for Rental Properties</a> </div> <div class="field-item odd"> <a href="/home-and-design/architecture-coach/article/2013/06/clarifying-home-pool-choices">Clarifying Home Pool Choices</a> </div> </div> </div> <div class="field field-type-link field-field-links"> <div class="field-label">External Links:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://speakingofrealestate.blogs.realtor.org/2014/02/18/optimize-yourself-and-your-client-for-this-crazy-market/" rel="nofollow">Optimize Yourself and Your Client for This Crazy Market</a> </div> <div class="field-item even"> <a href="http://theweeklybookscan.blogs.realtor.org/2013/09/27/practicing-cabinology-all-year-round/" rel="nofollow">Practicing ‘Cabinology’ All Year Round</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Tue, 18 Mar 2014 19:59:27 +0000 echristoffer 15893 at http://realtormag.realtor.org Growing Your REO Business http://realtormag.realtor.org/sales-and-marketing/feature/article/2014/03/growing-your-reo-business <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Here are five traits that successful REO brokers and agents have in common. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Friday, March 14, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/windy-keefe">Windy Keefe</a> </div> </div> </div> <!--paging_filter--><p>Bank-owned inventory is slowing nationwide, but markets with higher levels still exist and are in need of REO agents and brokers to service them.</p> <p>According to&nbsp;<a href="http://www.clearcapital.com/products/hdi.cfm" target="_blank">Clear Capital&rsquo;s Home Data Index</a>, over the last 3 months (December 2013&ndash;February 2014) 14.3 percent of all sales were REO. While this percentage has improved, it&rsquo;s still higher than precrisis levels, which hovered around 3 percent. At the metro market level, many still see elevated REO saturation rates.</p> <ul> <li> Chicago: 25.6%</li> <li> Detroit: 25.1%</li> <li> Dayton, Ohio: 24.2%</li> <li> Miami: 18.7%</li> <li> Atlanta: 17.9%</li> <li> St. Louis: 17.4%</li> <li> <p">Cleveland: 16.5%</p"><p"></p"></li> <li> <p">Columbus, Ohio: 16.5%</p"></li> </ul> <p><p"> </p"></p> <p>Listing REO properties continues to be a relevant, highly sought-after skillset. Brokers and agents with this expertise should make it known to those in need &ndash; that might mean changing the way you market your business.</p> <p>Asset managers seek out brokers and agents through their own database, referrals from their current agents, local mortgage contacts, Google, or networks. Because time is of the essence, many reach out across all channels to find the best fit.</p> <p>REO brokers and agents want to be found so they can start building this relationship, earn business and trust, and become part of an asset manager&rsquo;s database.</p> <p>After watching REO brokers for more than a decade through my work with REONetwork.com, I notice the most successful have these five traits in common:</p> <p><strong>1. They market themselves across all channels. </strong>They are marketing themselves online and at conferences, expanding their networks &mdash; whether on social media, like LinkedIn, or at one of the major REO conferences. They continue to nurture these relationships, engaging online throughout the year, by phone, or in person on the exhibit hall floor at conferences. Because the Internet is a key channel, marketing-savvy REO brokers and agents ensure their online profiles are updated, as well as licenses and insurance. Their bios always promote their REO experience, services, and education, and include a professional, friendly photo.</p> <p><strong>2.</strong><strong>They have a positive attitude</strong>. REO brokers and agents are a pleasure to be around. They view their jobs as helping people (and helping banks). They are problem solvers. They also have good relationships with their competitors, but always try to be better than their competition.</p> <p><strong>3.</strong><strong> They always answer their phones.</strong> Asset managers don&rsquo;t call to leave messages. They call because they have business. By answering the first time or returning a call promptly, an REO broker or agent is telling a potential client that they are reliable. Additionally, when they first make contact, they also ask where the asset manager heard about them, so they can measure their marketing efforts and learn what&rsquo;s working.</p> <p><strong>4. They go above and beyond.</strong>REO brokers and agents are more valuable than the property they are listing. They build relationships and are always working them. They are in it for the long haul, and because of this, they will take the low-profit listing today because they are focused on building a long-lasting relationship. They treat each asset as if it were their only and last property.</p> <p><strong>5.</strong><strong> They represent you and your business well</strong>. Every bank, asset management company, credit union, or hedge fund has specific requirements. The best REO brokers and agents read their agreements thoroughly to ensure they meet every requirement and deadline. They want to get it right the first time, to make their client&rsquo;s day easier.</p> <p>For 11 years now, I&rsquo;ve helped brokers and agents grow their REO business, and they are some of the hardest-working folks in the real estate industry. It takes a whole lot of elbow grease and a big heart to list REO properties. REO agents are the folks who have run into squatters or criminals during an occupancy check. They are the brokers who, in the hospital after giving birth to twins, are on the phone with their asset managers to keep up with their property files. And they are the ones who have found snakes in the mattress while putting together their BPOs.</p> <p>But REO brokers and agents have done an excellent job of redefining themselves as the real estate market has changed. They&rsquo;ve built and maintained their businesses from the ground up. And they are the same people who have great stories of helping people and communities through difficult times.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>Here are five traits that successful REO brokers and agents have in common.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_SM_REO.jpg" type="image/jpeg; length=45636">mar14_SM_REO.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_SM_REO_0.jpg?1395087877" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_SM_REO.jpg?1395087895" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/sales-and-marketing/feature/article/2012/04/4-keys-distressed-property-sales-success">4 Keys to Distressed Property Sales Success</a> </div> <div class="field-item even"> <a href="/daily-news/2013/12/26/home-prices-rebound-lenders-rush-unload-reos">As Home Prices Rebound, Lenders Rush to Unload REOs</a> </div> <div class="field-item odd"> <a href="/daily-news/2014/03/04/foreclosures-reverse-downward-trend">Foreclosures Reverse Downward Trend</a> </div> <div class="field-item even"> <a href="/sales-and-marketing/my-first-year/article/2014/02/despite-your-best-efforts">Despite Your Best Efforts…</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Fri, 14 Mar 2014 20:40:48 +0000 echristoffer 15830 at http://realtormag.realtor.org 5 Tech Trends That Will Transform the Way You Work http://realtormag.realtor.org/technology/feature/article/2014/03/5-tech-trends-will-transform-way-you-work <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> From bendable smartphones to driverless cars, these upcoming technological advances will change your daily routine on the job. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, March 19, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/melissa-dittmann-tracey">Melissa Dittmann Tracey</a> </div> </div> </div> <!--paging_filter--><p>This could be your future: You&rsquo;re driving hands-free, taking your clients around for a day of showings. While you&rsquo;re behind the wheel (remember, you&rsquo;re not actually steering the car), you pull from your pocket a bendable smartphone or tablet and bring up a home&rsquo;s specs. (Apps display the home&rsquo;s energy use and maintenance status.) As you&rsquo;re approaching a home, the lights in the house automatically turn on. Sound far-fetched? Well, brace yourself: Some of these capabilities are already here&mdash;or are coming soon. Here&rsquo;s at peek at the latest tech from the 2014 International Consumer Electronics Show that should be on your radar.</p> <p><object align="right"><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/W-5nWK8IZS0?rel=0" width="420"></iframe></object></p> <h4> Wearables</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_mar/1403_Tech_Pebble.jpg" style="width: 300px; height: 175px; float: right;" />Wearable tech is a big buzzword right now, with the smartwatch business alone is expected to grow from 400,000 shipments this year to 35 million by 2017, according to market research firm Berg Insight. Watchmaker Pebble touts a $249 Pebble Steel smartwatch with leather or metal straps. It can connect to apps from iOS or Android devices for accessing e-mails, calendar alerts, news updates, social media accounts, and maps.</p> <p>The technology may serve as a discreet way to keep an eye on your business. Real estate tech expert and author Chris Smith says that in order for smartwatches to catch on, they will need to have voice-control capability and connect to all your smartphone apps so that you don&rsquo;t ever have to take out your phone.</p> <h4> Smarter Homes</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_mar/1403_Tech_Phillps.jpg" style="width: 300px; height: 175px; float: right;" />A smartphone may become the key&mdash;literally&mdash;to showing a home. Several products are being developed with the goal of creating &ldquo;connected homes,&rdquo; which will allow for greater control and monitoring of home appliances and systems from a smartphone. The tech is getting more affordable and simpler to use, mostly through smartphone apps, and could make the connected homes more mainstream within the next decade, says Matt Rogers, cofounder of Nest, a home technology manufacturer recently purchased by Google.</p> <p>The offerings for greater home connectivity are growing:</p> <ol> <li> Energy-efficient &ldquo;smart lightbulbs&rdquo;: You can control these lightbulbs with your phone and program them with mood-light settings for relaxation and energy.</li> <li> The ability to text appliances: Programs such as LG&rsquo;s -HomeChat allow you to text your washer, for example, and ask it, &ldquo;What are you doing?&rdquo; You&rsquo;ll receive a text response telling you where the washer is in the washing cycle.</li> <li> Single integrated systems: These will allow you to connect appliances, thermostats, security systems, and more from one device. Lowe&rsquo;s Iris Management System and Samsung&rsquo;s Smart Home App are examples of these systems, and they also send alerts to your phone when an appliance is malfunctioning.</li> </ol> <h4> Drones</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_mar/1403_Drones.jpg" style="width: 300px; height: 175px; float: right;" />Real estate pros aren&rsquo;t the only ones hankering to use drones professionally. Filmmakers, land surveyors, and farmers, among others, are waiting for the green light. But everyone may have to wait until next year when the Federal Aviation Administration releases rules addressing safety and privacy issues for commercial drone use, although <a href="/daily-news/2014/03/07/judge-says-faa-lacks-authority-ban-commercial-drone-use">a court has raised the question of whether it has the authority to enforce a ban until its rules are out</a>. In the meantime, several companies at CES were debuting cost-effective advancements in drone technology.</p> <blockquote> <p>View a <a href="/product-guide/gadgets-and-gear/slideshow/2014/01/12-tech-tools-make-you-more-mobile">slideshow of the latest mobile gear</a> to leverage in your business.</p> </blockquote> <p>For example, drone manufacturing company Parrot offered a sneak peek at its upcoming MiniDrone, which can be controlled by a smartphone or tablet to shoot photos and video while flying up to 160 feet high. It also has wheels to climb walls or move across ceilings. It is slated to debut later this year, and while the price has not yet been announced, it is expected to be cheaper than the company&rsquo;s upgraded $300 A.R. Drone. Also, global drone manufacturer DJI&rsquo;s Phantom 2 Vision, retailing for about $1,200, can snap 14-megapixel images and record high-definition video.</p> <p>While <a href="/daily-news/2014/01/23/drones-in-real-estate-soon-not-yet">NAR recommends that REALTORS&reg; avoid using drones</a> until the FAA issues rules on commercial drone use, as directed by Congress, next year, some practitioners are taking their chances. Brandon Doyle, a sales associate with Edina Realty in Maple Grove, Minn., has experimented with using DJI&rsquo;s F550 drone since October 2012. He said drones will be particularly helpful for showing off high-acreage property. &ldquo;It&rsquo;s very difficult to show what 40 acres looks like in a photo, but with a drone, you can get a feel for the topography and where the boundaries are on a property,&rdquo; he says.</p> <h4> Driverless Cars</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_mar/1403_Tech_BMW.jpg" style="width: 300px; height: 175px; float: right;" />Could texting while driving one day be safe? Automakers are racing to release the first publicly available self-driving car. Manufacturers such as Audi, General Motors, Mercedes-Benz, Nissan, and BMW, among others, are testing the technology. According to officials with Bosch, a global automotive supplier, the company is about seven to 10 years away from having a fully automatic powered car on the roads.</p> <p>The implications for real estate? Instead of chauffeuring clients to showings, the car will do it for you. That means you can focus on your client instead of the road. The cars use 360--degree sensors without human intervention for accelerating, braking, maneuvering turns, and parking. Driverless cars have been approved by lawmakers for experimentation in several states, such as California, Nevada, and Florida.</p> <h4> Flexible Phones</h4> <p><img alt="" src="/sites/realtormag.realtor.org/files/rmo_files/images/2014_mar/1403_Tech_LG.jpg" style="width: 300px; height: 175px; float: right;" />LG Electronics has created a smartphone that bends. The LG G Flex is the first smartphone with a flexible screen, and has just become available to AT&amp;T, Sprint, and T-Mobile customers, starting at $600. (Wireless carriers offer a steep discount with a contract.) The G Flex features a 6-inch display and a slightly curved screen at the top and bottom. LG officials say the curved screen offers better sound, voice, and picture clarity. You can also bend it slightly without cracking the screen. Smartphone manufacturers as a whole are focusing on curvier devices. Samsung has launched its flexible Galaxy Round phone in South Korea, while Apple was granted a patent in 2013 for a curved display back, which has some tech forecasters predicting curvier, more bendable shapes for future Apple devices.</p> <p>Smith says bendable glass helps protect devices from shattering. &ldquo;We [practitioners] take out our devices from our pockets about 80 times a day and are always dropping our phones,&rdquo; he says. &ldquo;[Bendable glass] offers a way to keep the devices looking the way they were built as well as some protection.&rdquo;</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter--><p>From bendable smartphones to driverless cars, these upcoming technological advances will change your daily routine on the job.</p> </div> </div> </div> <div class="field field-type-filefield field-field-main-image"> <div class="field-label">Main Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-image-jpeg" alt="image/jpeg icon" src="http://realtormag.realtor.org/sites/all/modules/filefield/icons/image-x-generic.png" /><a href="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_T_new_gadgets.jpg" type="image/jpeg; length=46499">mar14_T_new_gadgets.jpg</a></div> </div> </div> </div> <div class="field field-type-filefield field-field-top3-lp-image"> <div class="field-label">Top 3 Article on Landing Page:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_top3_lp_image" width="149" height="70" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_T_new_gadgets_0.jpg?1395090484" /> </div> </div> </div> <div class="field field-type-filefield field-field-lp-mainstage-image"> <div class="field-label">Landing Page Mainstage Image:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_lp_mainstage_image" width="830" height="230" alt="" src="http://realtormag.realtor.org/sites/realtormag.realtor.org/files/mar14_LP_T_new_gadgets.jpg?1395090501" /> </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/daily-news/2012/01/10/ces-tech-trends-watch">CES: Tech Trends to Watch </a> </div> <div class="field-item even"> <a href="/daily-news/2014/01/09/homes-are-getting-smarter-more-connected">Homes Are Getting Smarter, More Connected</a> </div> </div> </div> <div class="field field-type-link field-field-links"> <div class="field-label">External Links:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://speakingofrealestate.blogs.realtor.org/2014/01/13/the-best-of-ces-for-real-estate/" rel="nofollow">The Best of CES for Real Estate</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> Feature Thu, 13 Mar 2014 16:52:57 +0000 mwhite 15800 at http://realtormag.realtor.org A Higher Bar to Professionalism http://realtormag.realtor.org/news-and-commentary/nar-president/article/2014/03/higher-bar-professionalism <div class="field field-type-text field-field-deck"> <div class="field-label">Deck:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> NAR President Steve Brown highlights three ways to raise the bar in the real estate industry. </div> </div> </div> <div class="field field-type-text field-field-archive-item"> <div class="field-label">Archive:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <div class="field field-type-text field-field-features-checkbox"> <div class="field-label">Add to Features Package for the Month:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> off </div> </div> </div> <fieldset class="fieldgroup group-mag-pub-date"><div class="field field-type-date field-field-pub-date"> <div class="field-items"> <div class="field-item odd"> <span class="date-display-single">Wednesday, March 19, 2014</span> </div> </div> </div> </fieldset> <div class="field field-type-nodereference field-field-op-author"> <div class="field-label">Author(s):&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/author/steve-brown">Steve Brown</a> </div> </div> </div> <!--paging_filter--><p>Wherever I go, the question I&rsquo;m most frequently asked is, &ldquo;How do we raise professionalism in our industry?&rdquo; This is the way I see it:&nbsp;</p> <ol> <li> We raise the bar of professionalism by aspiring to a higher degree of excellence everywhere, holistically improving all parts of the industry and organized real estate. Each REALTOR&reg; association&mdash;local, state, and national&mdash;must provide its members with every program and service their membership entitles them to. Sometimes in assessing an association&rsquo;s work, a criteria of &ldquo;minimum standards&rdquo; is set forward as a guideline to judge performance. But what REALTOR&reg; goes on a listing call and tells potential clients, &ldquo;I am here to guarantee you minimum service&rdquo;? Every one of our associations must provide all of the services REALTORS&reg; need so they can be more effective and professional in their business. Likewise for REALTORS&reg;, they must constantly seek to raise the bar to please their customers.</li> <li> Training is most effectively conducted at the company level. The broker-owner or manager of every company must take responsibility for training sales associates to be professionals, not only with clients but also with their colleagues. Too often, that second part is overlooked in discussions of professionalism. While REALTORS&reg; must provide top-notch service to their clients, it is just as important to be cooperative and courteous with fellow professionals. Cooperation and courtesy are foundations of our REALTOR&reg; ethos. This must be taught by the brokerages to which our members belong.</li> <li> REALTORS&reg; themselves must take responsibility for seeking advanced training. Every NAR member has the opportunity to learn and network with professional and successful practitioners in whatever field of real estate they wish to specialize in through NAR-affiliated designation and certification programs, including ABR, CCIM, SIOR, CRS, CRB, CPM, and NAR&rsquo;s green,&nbsp;to name a few. Of course, those who want to go deeper in their specialized fields can pursue a Master of Real Estate degree and other professional development courses at REALTOR&reg; University.</li> </ol> <p>Designations, certifications, and the MRE give you more than just letters following your name. They show your colleagues and your clients that you&rsquo;re dedicated to your profession. You can <a href="/news-and-commentary/your-nar/article/2014/03/dig-deeper-get-smarter">read more in this issue</a> about how the education programs of NAR&rsquo;s eight affiliated organizations are providing tangible business benefits to members.</p> <p>I spent the first 25 years of a successful career with no designations, believing my two graduate degrees were enough advanced education. But I have become an even more effective real estate professional by completing four designations over the past 10 years. There is no secret to raising the professional bar of our industry. Getting started is as easy as 1-2-3.&nbsp;</p> <p>The time is now. Let&rsquo;s do it.</p> <div class="field field-type-text field-field-show-author-info"> <div class="field-label">Show Author Info?:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> Show Author Info? </div> </div> </div> <div class="field field-type-text field-field-teaser"> <div class="field-label">Teaser:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <!--paging_filter-->NAR President Steve Brown highlights three ways to raise the bar in the real estate industry. </div> </div> </div> <div class="field field-type-nodereference field-field-related-content"> <div class="field-label">Related Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="/news-and-commentary/nar-president/article/2014/01/our-value-proposition-you">Our Value Proposition to You</a> </div> <div class="field-item even"> <a href="/news-and-commentary/nar-president/article/2000/09/growing-professionalism">Growing Professionalism</a> </div> <div class="field-item odd"> <a href="/sales-and-marketing/selling/article/2010/04/professionalism-tough-times">Professionalism in Tough Times</a> </div> <div class="field-item even"> <a href="/news-and-commentary/nar-president/article/2008/10/conference-great-path-professionalism">Conference a Great Path to Professionalism</a> </div> <div class="field-item odd"> <a href="/daily-news/2013/02/27/one-year-in-realtor-university-s-graduate-real-estate-program-thrives">One Year In, REALTOR® University’s Graduate Real Estate Program Thrives</a> </div> </div> </div> <div class="field field-type-number-integer field-field-mainstage-image-display2"> <div class="field-label">Mainstage Image Display on Content:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> No, don't disable the "Main" image on this article </div> </div> </div> NAR President Thu, 13 Mar 2014 19:58:31 +0000 mwhite 15816 at http://realtormag.realtor.org