OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Wednesday

April 16, 2014

The Personal Marketing Tool Kit

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The Personal Marketing Tool Kit

Personal marketing is the process of getting your name out there and convincing people to contact you when they need real estate services. This tool kit will help you plan and execute your personal marketing strategy.

The Plan	Your Personal Marketing Plan Your Marketing Budget Planning Mistakes to Avoid Sample Marketing Plans		Branding	Successful Branding Real Estate Branding Examples Q&A: Becoming Your Own Brand

Measure Your Efforts	Q&A: Measuring Marketing Boost Survey Response		Get the Word Out	Before You Send... Compelling Copy Eye-Catching Artwork Successful Direct Mail Great Giveaway Ideas Bright Ideas In-Person Marketing Effective E-mail Marketing Tips for a Great Web Site

Niche Marketing	Why Niche? How to Reach Specific Markets Specialize Within a Niche Target Condo Owners Target House Hunters Target Deal Seekers Target Homeowners Looking to Hire a Contractor