September 27, 2016

New Realtor.com Tools Get HyperSocial

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New Realtor.com Tools Get HyperSocial

Realtor.com has officially rolled out its HyperSocial Agent Search Tools, aimed at helping real estate professionals better connect through online networks and communities with their customers. 

The new tools, available for free, include HyperSocial Agent Profile Pages and HyperSocial Agent Recommendations. The new tools help real estate agents get recommendations from past clients and then broadcast them on their social networking pages, such as Facebook, Twitter, LinkedIn, Google, and Foursquare. The tools also help customers see how they’re connected to you “so you can start building a relationship before you have your first conversation,” according to a Realtor.com blog post announcing the new tools.  

“Referrals and recommendations have helped real estate agents build successful businesses for years, and we’ve taken this fundamental building block of real estate and brought it online to Realtor.com and the social media sites you use everyday,” according to the blog post at Realtor.com

Move Inc., which operates Realtor.com, first announced the tools were in beta-testing mode in January. The tools are part of a new lineup of features stemming from Realtor.com’s purchase last year of social media company SocialBios.

Source: “Tools to Help You Generate Referrals from Recommendations, Free for Every Agent to Use,” Lockbox Realtor.com blog (March 19, 2012)