Monday
May 28, 2018

Tools to Grow Your Real Estate Business

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Tools to Grow Your Real Estate Business

Get the latest information on technology benefits and educational offerings from NAR.
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Share Your RPR Successes

Every experienced real estate pro has a good story to tell around the watercooler, from how a closing was saved at the eleventh hour to buyers who paid cash for a sight-unseen property. Now, Realtors Property Resource® offers a forum for REALTORS® who want to share their experiences and learn from others. RPR Connect, a new Facebook group, is a virtual network of RPR users who share and talk about topics—such as RPR market-level strategies—and learn about new tools and features offered by the real estate data and reporting platform.

RPR Connect is part of RPR’s new 5-Star Campaign that includes ads and articles—appearing in social media and video—featuring a REALTOR® along with a brief remark from a client attesting to why his or her agent is a hero. All REALTORS® have a chance to be part of the 5-Star spotlight. At RPR Connect, post a recent win in your business, such as a listing presentation or a prospecting call that involved RPR in some way. If your anecdote resonates with others, you could be the next feature story or even the star of the next national ad. REALTORS® have access to RPR data through their MLS as a member benefit of the National Association of REALTORS®.

Rev Up Your Business with DocuSign eSignatures 

If you are new to real estate (or new to using electronic signatures), DocuSign offers the Real Estate Starter plan at an exclusive 20 percent discount through the REALTOR Benefits® Program. NAR members pay just $13 a month, or $96 for a prepaid annual plan. This single-user plan enables you to send up to five documents for signature per month and comes with a mobile app. To help you maximize your return on investment, the Real Estate Starter plan includes access to real estate–specific programs, training, and content. For details, visit nar.realtor/DocuSign.

Automate Your Social Media Marketing

Promote your business on Facebook, Twitter, LinkedIn, and other social media platforms with Back At You Media, the newest partner in NAR’s REALTOR Benefits® Program. This real estate technology innovator provides a simple and automated way to promote yourself and your listings on social networks. Generate leads, maximize branding efforts, save time and money, and prove value to your clients with plans designed to suit your comfort level with social media marketing. Through the REALTOR Benefits® Program, REALTORS® save up to 75 percent off monthly fees. There is also an enterprise plan for brokers. To learn more, visit nar.realtor/RealtorBenefits/BackAtYouMedia.

Get the Scoop on Green Real Estate

Do green homes fetch higher prices and spend less time on market? Is demand for energy-efficient commercial space growing? A new NAR report helps you answer these questions and more with data on home buyers’ and commercial tenants’ growing preferences for green and sustainable features in real estate. The second annual REALTORS® and Sustainability Report measures how residential and commercial members perceive sustainability issues. It covers energy efficiency, tiny homes, solar panels, public transportation, and more. Learn more about NAR’s member-driven REALTOR® sustainability initiative at nar.realtor/sustainability.

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