Wednesday
April 23, 2014

Notes From Readers: Information Overload

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Notes From Readers: Information Overload

Readers respond to coverage of overbearing technology, appealing office spaces, selling strategies, and more.

Information Overload

I agree with Jeff Turner in his interpretation of the value of technology (Commentary, "Social NOTWorking," January/February 2013, page 36). I have noticed a tangentially related phenomenon among text users. In particular, younger people who are steeped in technology are very likely not to read the entire text, instead answering only the first question. I pointed this out to my employees and they see it, too. It’s more evidence of information inundation. —Michael Fleckenstein, HMS Companies Inc., Kalamazoo, Mich.

Redefining the Office

I wanted to compliment you on your online article "The Evolving Brokerage Model" (November 2012). Our company fits the model you describe exactly. We had our grand opening in the Old Town neighborhood of Alexandria, Va., in September 2012. To enhance the office experience for agents and clients, we have crackling fireplaces, a water wall with soothing sounds, and a signature scent—all in a comfy lounge setting with some amazing technology toys. Because people want contractors, another part of the experience is our design center. Granite, tile, flooring, paint swatches, and more are all available in one place. We are committed to changing industry standards. —Karen Hall, @home, Alexandria, Va.

More Thoughts on Getting It Sold

The online article "4 Strategies for Selling in 2013" (Jan. 10, 2013) prompted some additional ideas: Price is the obvious elephant in the room, but talking about price is cliché these days in selling strategy lists. Personally, I think a walkthrough with handheld video is rather disconcerting and reminiscent of "The Blair Witch Project" or "Paranormal Activity." A camera on a tripod with a slow pan of the room is much more pleasing to the eye than a bumpy video walkthrough. I agree with the point: Flaunt unusual stuff. An old adage I learned was, “If you can’t get rid of it, decorate it!” —Karen E. Rice, Weichert, REALTORS®, Hawley, Pa.

The Color of the Year for 2013 Is . . .

Home interiors are going green. Pantone has named “Emerald” its color of the year for 2013. Pantone describes the jewel-like hue as a “lively, radiant, lush green” that can offer sophistication and luxury. Emerald paint, accents, and accessories will likely be decorating more home interiors this year. —Posted Jan. 21 by Melissa Dittmann Tracey, contributing editor

Beverly Meaux responded: All hues of emerald will be perfect this year. It's a subliminal positive touch to have a splash of green throughout a home.

Sandy LeRoy responded: As a professional stager, I would never advise a seller to use a trendy paint color, like this otherwise attractive "Emerald," or "Tangerine Tango," for that matter. There are far too many buyers who wouldn’t appreciate them, and why would you want to limit interest in the house?

Join this discussion at Styled, Staged, and Sold.

Are You a Smart Casual or Business Casual?

It’s 2013 and we’re revamping our lives and even our closets. One hundred years ago, for a businessman, nothing less was expected than a tailored three-piece suit. Postwar American working women wore sweater sets and full skirts, always past the knee. So what’s appropriate in real estate today? Each office is different, each agent is different, and each day is different. —Posted Jan. 23 by Delores Esanu, REALTOR®, Hot Springs, Ark.

Julie responded: I have a rule that I never look more casual than my clients. When I'm showing property, I want it to be obvious to anyone involved which one of us is working.

Holly Marshall responded: I always keep a change of clothes at the office. You never know how your day will go!

Join this discussion at The YPN Lounge.


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Note: Letters and blog posts are edited for space and clarity. Publication of a letter doesn’t constitute an endorsement of the writer's views by the National Association of REALTORS® or REALTOR® Magazine. Submission of a letter constitutes permission to publish it in any form or medium.

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