2007 List Issue: The Only Tool You Need
2007 List Issue: The Only Tool You Need
Our most popular issue is back. The annual list issue is loaded with practical ideas for mastering the tactics and techniques for growing your business. It’s packed with tips on prospecting, selling and marketing, saving time and money, legal issues, and technology, as well as information on today’s hottest real estate trends. Our goal is to give you an edge in your business and help you better serve your clients and customers.
THE BUZZ
"Those who look only to the past or present are certain to miss the future."
— John F. Kennedy
- 5 real estate trends that already affect your business
- Test your hipness quotient
- It’s easy sounding green
- 8 really useful Web sites
- 5 facts about today’s buyers
- 5 facts about today’s sellers
- Beware: common identity scams
PROSPECTING
"Remember, you only have to succeed the last time."
— Brian Tracy, business consultant and author
- 5 inroads to FSBOs
- 5 tips to a picture perfect head shot
- CAN-SPAM: What the law requires
- Add zip to your e-newsletter
- Hold a seminar: 4 great topics
- 8 ways to get your name in the newspaper
- 5 Web sites that help you get connected online
- Boomers: A generation worth your attention
- Best places to raise a family
- 5 sources for prospects
TECHNOLOGY
“Automation applied to an efficient operation will magnify the efficiency.”
— Bill Gates
- 4 technologies that will bring change
- 4 content ideas for mashups
- 6 ways to get the most from your PDA
- 5 real estate blogs to visit
- 5 ways to engage prospects in your Web site
- 4 computer terms you should know
SELLING
“I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.”
—Frank Lloyd Wright
- 10 reasons top producers get the listing
- Set the stage
- Terms of negotiation
- Negotiating solutions
- Field 7 tough consumer questions
- The word on investing and development
- Make an impression
- Avoiding foreclosure
- 3 strategies for getting sellers to price right
SAVE TIME & MONEY
“My problem lies in reconciling my gross habits with my net income.”
— Errol Flynn
- 8 easy ways to save money
- Get a higher commission split
- 6 ways to go home earlier tonight
- Planning for retirement
- Cut your car costs
- Get the most from your NAR dues
- 5 business functions to automate
- 10 ways to get more from your personal assistant
- Create a disaster-preparedness plan for your finances
LAW
- 5 real-life RESPA violations and how you can avoid them
- 10 tips for settling disputes without going to court
- 3 risky situations and how to handle them safely
- Laws landlords must know
- 8 steps to success in small claims court
- 6 ways to ensure you’re sued for misrepresentation
- Mortgage fraud in real life
- 4 steps in dealing with stigmatized property
- 4 steps for a risk-free referral
- 7 niches to target without running afoul of fair housing laws
FOR BROKERS
"Management is doing things right; leadership is doing the right things."
— Peter F. Drucker
- 5 new business ideas . . . and how they can impact your brokerage
- 5 ideas for managing cash flow
- 3 tips for effective signage
- Boost referrals to ancillary services
- Stay out of court
- 5 fascinating facts about real estate
- Improve your company’s image
- 8 ways to dress up your brokerage’s curb appeal
- Training on a budget: 6 ideas
- Fostering intergenerational esprit de corps
- Ways to assist employees and associates on military leave
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