April 26, 2018

Take Pride in Your Power

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Take Pride in Your Power

Pamela Geurds Kabati highlights the many ways to experience the #PowerofR.

Do you know how powerful you are? As a member of the National Association of REALTORS®, you stand shoulder to shoulder with more than 1 million REALTORS® who help people achieve the American dream of property ownership. You represent a 106-year tradition of looking out for the best interests of America’s property owners. You adhere to a strict code of ethics in your business. In your community, your state, and your region, you are part of the chorus of NAR members who help make the REALTOR® organization The Voice for Real Estate®.

Are you feeling proud? I hope so. For nearly 25 years, I’ve had the privilege of working with REALTORS® to help them amplify their role as The Voice for Real Estate®. The latest effort on this front is our Power of R campaign.

What is the Power of R? It’s all of you working together to ensure that public policies favor home ownership and real estate investment; maintain NAR’s leadership role in real estate data and information; and demonstrate the value REALTORS® bring to the real estate transaction and to their communities.

The thousands of REALTORS® who are attending the REALTOR® Party Convention and Trade Expo in Washington, D.C., this May are an example of the Power of R in action. You can keep up with all the latest happenings from the REALTOR® Party Convention at Learn more about the Power of R and show your pride by visiting, and download one of the customizable banners to use on your Facebook page.

Here are some things you may not know about the Power of R:

  • NAR’s media communications efforts in 2013 garnered more than 93 billion impressions in the mainstream media with a publicity value of approximately $53 million.  That’s what NAR would have had to spend to receive the same level of media exposure through paid advertising.
  • The REALTOR® organization’s social media footprint—the amount of engagement it receives across social media channels—is 1.4 million people, up 75 percent from a year ago and stronger than that of any other real estate–related organization.
  • NAR’s weekly radio show, Real Estate Today, is heard on more than 200 stations in all 50 states and has a monthly listenership of 7.5 million people.

If that’s not enough to get your REALTOR® pride going, I’d urge you to take a look at the latest NAR Annual Report. There you can get an even broader sense of the Power of R.

I hope you will be part of the Power of R and take pride in that power every day. Share your stories on Facebook and Twitter using #PowerofR. Or reach out to REALTOR® Magazine senior editor Graham Wood (, who’s writing incredible Power of R stories for the magazine’s back page and the website. Check out the latest stories whenever you need some inspiration or a reminder of how powerful you are.

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